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Marketing Service Level Agreement 2023

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Approximate Request Completion Timeframes Timeframe begins upon receipt of all required specs and supporting information and depends upon complexity of request and other projects in process. Timeframes do not include shipping or print production times unless otherwise noted.

Project Type

Description

Advertising

Print, digital, and broadcast advertising

Approximate Time Frame 1-2 weeks (5-10 business days) Finish in time for publication 1-2 weeks (5-10 business days)

Bios

Creation or updates to employee bio (marketing not responsible for setting up headshots)

Branding/Design

Branding approvals, custom graphics, or other design work

1-2 weeks (5-10 business days)

Charitable Contributions and Sponsorships

Maintain database and provide marketing support for all PlainsCapital Bank, Hilltop Holdings and HilltopSecurities corporate donations and sponsorships

1-2 weeks (5-10 business days)

Corporate Culture

Volunteer event support, creation of culture materials, etc.

2-3 weeks (10-15 business days)

Customer Communications

Letter, postcards, and other customer mailings

2-3 weeks (10-15 business days)

Customer Emails

Coordinated emails, event invitations, and more to clients, prospects, and employees sent through Salesforce Marketing Cloud, with or without graphic elements

1-3 weeks (5-15 business days)

Employee Materials

Creation of new employee training documents, HR materials, etc.

2-3 weeks (10-15 business days)

Events

Marketing support for company-sponsored community events, trade shows, corporate meetings

4-8 weeks (20-40 business days)

External Communications

Press releases or support for media interviews/articles

1-2 weeks (5-10 business days)

Internal Communications

Company email announcements, HilltopView, or other intranet articles

1-2 weeks (5-10 business days)

New Sales Material

Brand new sales material that requires collaboration with business lines (brochures, sales sheets, etc.)

4-8 weeks (20-40 business days)

Print Shop Requests

In-house printing of brochures, banners, legal notices, business cards, letterhead, notecards, etc.

5-7 business days (after required approvals)

Promotional Items

Branded apparel, customer gifts

3-4 weeks (15-20 business days)

Published Content

Blogs, whitepapers, commentaries, other thought leadership

1-2 weeks (5-10 business days)

Sales Material

Updates to brochures, pitch books, and presentations

2-3 weeks (15-20 business days)

Social Media

Official company posts on Facebook, Twitter, Instagram, and LinkedIn

5-7 business days

Video

Creation of internal or external video projects

2-3 weeks (10-15 business days)

Website and Location Listing Updates

Minor updates and corrections to our official company websites and online location listings

1-3 business days

Website Projects

Creation of new website pages or major changes to site structure

4-8 weeks (20-40 business days)


Turn static files into dynamic content formats.

Create a flipbook
Marketing Service Level Agreement 2023 by Hilltop Holdings - Issuu