Mastering the Field of Sport Management - March 2026

Mastering the Field of Sport Management

Welcome to the Sport Management Newsletter!

This month’s newsletter highlights the continued growth and national momentum of the Sport Management program, showcasing how students and alumni are making an impact both on campus and across the industry From moments on the court to hands-on experiences in the classroom, our students and alumni continue to make their mark

We celebrate High Point University’s unforgettable March Madness run and the student-first experience that brought Panthers to Portland and united campus in support. From student broadcasters gaining national attention to firsthand industry exposure, these moments showcased the power of sport, storytelling, and community on a national stage It was a defining stretch that created lasting memories and elevated the program’s presence nationwide

This issue also features standout students, dedicated organizations, and accomplished alumni, along with insights from industry leaders who continue to inspire the next generation From internships and leadership roles to guest speakers and professional development opportunities, the momentum continues to build both on campus and beyond

We hope you enjoy reading and feel inspired by the stories, experiences, and achievements shared throughout this month’s newsletter, as they reflect the passion, drive, and growth within our Sport Management community

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at Bank of America Stadium. that open doors and support long-term success.

Pa alu wit bu me gra wit Re de pursued the organization s Inside Sales role multiple times before finally earning the position in 2022 and advancing to Account Executive within seven months His performance has earned him Group Sales Representative of the Year and the Mission, Vision, and Value Award

Jenny Lukow, Cooney encourages students to step outside their comfort zones, embrace adversity, and build connections early His story shows how perseverance, leadership, and a willingness to grow can turn setbacks into career-defining opportunities

items and supporting women in need. The event reflected WLS’s commitment to service and using sport as a platform to uplift and empower others

WLS

He M M ha th m He Op So Ol Ca M an Hi Ci op le

provided an opportunity to give back while strengthening the organization’s focus on leadership, compassion, and community engagement

Best Buddies, demonstrating a commitment to both the sports industry and community impact

Cissel describes his experience in the Sport Management program as transformative, crediting it with providing lifelong relationships and the skills needed to succeed Influenced by mentors like Dr Slavov and inspired daily by his mom, he encourages students to get involved early, step outside their comfort zones, and take advantage of opportunities like studying abroad

After graduation, Cissel hopes to work with an MLS or NFL team’s charitable organization, combining his passion for sports and community engagement One of his favorite memories includes working the Big South Basketball Tournament, an experience that brought the industry to life

Guest Speaker Feature

Students had the opportunity to hear from Melissa Proctor, Executive Vice President and Chief Marketing Officer of the Atlanta Hawks and State Farm Arena, during an an engaging and impactful campus session on March 17 for students across all majors and career interests Speaking in the Hayworth Fine Arts Center, Proctor shared her journey from becoming the NBA’s first “ball girl” with the Miami Heat in high school to leading marketing, brand strategy, fan experience, and community initiatives for a major NBA organization Her story highlighted how determination, curiosity, and taking advantage of early opportunities can shape a meaningful and successful career in sports

Throughout the session, Proctor emphasized the importance of staying motivated even when your career path is not clearly defined, encouraging students to embrace uncertainty and remain open to growth and new opportunities ahead in their careers and future leadership roles within the sports industry She spoke on the value of resilience, learning from failure, and leading with creativity, confidence, and empathy in competitive environments Her message resonated with students pursuing their Life Skills Certification in Motivation, leaving attendees inspired, energized, and better equipped to take the next step in their personal and professional journeys

Making High Point History

Students First

High Point University showcased its student-first mentality during March Madness, sending over 200 students to Portland, Oregon, to support the Panthers in the NCAA Tournament On campus, watch parties and team celebrations created strong pride and unity

The experience extended beyond the stands, as student broadcasters Jimmy Rosselli and Griffin Wright captured national attention with their calls Students like sophomore Sport Management major and men’s basketball manager Jackson Snow experienced the tournament firsthand in Portland, gaining a deeper appreciation for the energy and impact of March Madness

Panthers Shock the Nation

High Point University Men’s Basketball captured national attention with a Cinderella run that put High Point on the national stage. As a 12th seed, the Panthers stunned Wisconsin with an 83–82 victory, earning the program’s first NCAA Tournament win. This showcased the team’s drive and ability to rise above top competition

The excitement extended beyond the court, as the student radio call by Jimmy Rosselli and Griffin Wright brought the energy and emotion of the game to life Their call captured key moments, adding to the historic atmosphere The Panthers’ performance proved that with belief and execution, underdogs can deliver results

Ch fo de m as To Kn sh ve w re fir un pe an hi ab y, p high-pressure moments

Beyond the spotlight, Johnston embodies the qualities of a true student-athlete and leader

Balancing graduate-level academics with the demands of Division I competition, he has developed discipline, resilience, and strong time management skills that extend well beyond the court As a leader within the program, he sets the tone through his work ethic, attitude, and commitment to helping his teammates grow Johnston also emphasizes accountability, communication, and serving others, understanding that leadership is about more than individual performance Grounded in his faith, he approaches each day with purpose, striving to reflect his values in how he competes, leads, and interacts with those around him

March Review & April Playbook

March was a defining month for the Sport Management program, highlighted by High Point University’s historic March Madness run and unforgettable student experiences From traveling to Portland to campus-wide celebrations, the energy, pride, and unity across the HPU community were unmatched

Students continued building momentum through hands-on experiences, guest speakers, and involvement in organizations like the Sport Management Association and Women Leaders in Sport. Alumni connections, leadership opportunities, and real-world exposure strengthened the program and helped students grow professionally and personally These experiences prepare students for success.

As we head into April and the final stretch of the academic year, there is even more to look forward to From students working the Masters to alumni insights, intern highlights, and the SMA Senior Send-Off celebrating our graduating majors and minors, we are excited to finish the year strong together

Have a story to share, a student to nominate, or an idea for the next issue? Reach out to Faith Anne Yeley at fyeley@highpoint edu Your contributions truly help celebrate achievements, highlight passions, and support one another throughout the department Let’s continue this academic year proudly and show what makes High Point University exceptional; together, we can make a difference! Thank

On the Field: Networking Contacts

Courtney Martin

Courtney Martin is a Sport Management alumna of High Point University currently serving as the Director of Ticket Operations for the Norfolk Admirals. Feel free to connect with Martin to learn more about her background and career journey

Allie Laskaris is the Manager of Venue Presentation for Tepper Sports & Entertainment, where she helps create engaging, large-scale fan experiences at Bank of America Stadium Connect with Allie to follow her journey and stay engaged with her work in the industry

Patrick Cooney

Dedicated to connecting communities through the game of baseball, Patrick Cooney brings resilience, strong communication skills, and a team-driven mindset to his work with the New York Mets Connect with Cooney on LinkedIn to stay connected and follow his journey

Henry Cissel

Henry Cissel is a senior Sport Management major with a minor in Marketing, gaining hands-on experience in event operations, marketing, and community relations Stay connected with Henry as he continues to build his career in the sport industry

On the Field: Networking Contacts

Charlie Freeman is the President of Business Operations for the Orlando Magic, known for his leadership and ability to drive team performance Connect with Freeman to follow his impact and leadership within professional sports

Melissa Proctor is the Executive Vice President and Chief Marketing Officer for the Atlanta Hawks and State Farm Arena. Feel free to connect with Proctor to follow her incredible journey and leadership in shaping fan experiences and brand innovation

Jackson Snow

Jackson Snow is a motivated sophomore Sport Management major and High Point University Men’s Basketball Manager who experienced the Panthers’ historic run to the second round of the NCAA Tournament Stay connected to follow his academic and professional journey

Chase Johnston

Chase Johnston is a graduate guard for High Point University Men’s Basketball, known for his scoring ability and leadership on the court Connect with Johnston to follow his journey as a student-athlete and leader both on and off the court