Course Descriptions: Marketing
With over 25 years of university experience, along with experience writing and placing local advertising and working with marketing agencies, Dr. Hanson brings academic and practical knowledge into the classroom. Her students have engaged in Dr. Cynthia Hanson classroom consulting projects for local businesses and organizations including Cheerwine, Carson-Dellosa Publishing, and the High Point Community Concert Association. Through her work as faculty advisor for the American Marketing Association, her students have been recognized for marketing plan case competitions for Amazon Prime Student and The Wall Street Journal. Dr. Hanson’s research interests are in advertising and digital marketing. Her research has appeared in several publications, including the Journal of Consumer Affairs, the Academy of Marketing Studies Journal, and the
International Journal of Internet Marketing and Advertising. Dr. Hanson earned her Ph.D. in Marketing
from the University of Maryland, her MBA from the Fuqua School of Business at Duke University, and her Bachelor of Arts with Honors in Economics from the University of North Carolina at Chapel Hill. She proudly serves as Chair of the Department of Marketing and as Zenon C.R. Hansen Professor of Marketing.
MKT 2110. Principles of Marketing and Personal Selling. A study of basic commodities and manufactured goods from producer to consumer. Specific areas to be covered include consumer motivation, marketing research, marketing institutions, distribution, promotion, professional selling, product offering and pricing. Four credits. MKT 3180. Marketing Communications. An in-depth analysis of the persuasive communications efforts of the firm to market its products. All aspects of the promotional blend (advertising, personal selling, sales promotion and publicity) will be explored as they relate to the objectives of the firm. Prerequisite: MKT 2110 or COM 1110. Four credits. MKT 3200. Consumer Behavior. An in-depth study of the consumer and the relationship of consumer behavior to pricing, advertising, product development, distribution and marketing strategies. It is an intense examination of the purchase decision and how these decisions affect the buying process. It is a study of how the consumer world is influenced by the actions of marketers. Prerequisite: MKT 2110. Four credits. MKT 3300. Marketing Research. A study of the techniques and practices of marketing research. Qualitative and quantitative research methods are explored in a handson fashion. Factors are examined that can affect research