hudson valley, new york
2026 PARTNERSHIPS
where Elite Sport Meets Curated Culture.
EXPERIENCE IS CRAFTED, PERFORMANCE IS ELEVATED, & LEGACY LIVES IN THE DETAILS.
A WORLD FOR...
Individuals who live with precision, curiosity, and taste. They move between sport, art, and culture seamlessly. They value privacy, intentional design, and experiences that feel crafted rather than performed. They are discerning, not exclusive; drawn to community, not crowds.
1.5 hours from NYC.
1,200+ acres of property.
EXPERIENCES
Equestrian (Silo Ridge Masters, training, clinics)
• Automotive (curated drives, precision showcases, heritage moments)
• Gastronomy (chef residencies, field club dining)
• Art & Design (atelier collaborations, sculpture installations, collector conversations)
• Wellness & Field Sports (paddle, tennis, shooting, trails)
• Real Estate
AUDIENCE SNAPSHOT
HNW & UHNW households, multi-gen families, collectors & competitors, creative-class investors, corporate hospitality guests
WHAT WE STAND FOR
CULTURE
• CREATIVITY
• PERFORMANCE
• COMMUNITY
• LEGACY
Year-round experiences with staple events in October and curated invitation-only gatherings that sustain momentum between headline events
THE HIGHLANDS ADVANTAGE
ACCESS TO A HIGH-VALUE AUDIENCE
Affluent families, luxury consumers, athletes, and culturally engaged guests with strong spending power and brand affinity.
A SETTING THAT ELEVATES EVERY TOUCHPOINT
Thoughtful design, refined hospitality, and a modern atmosphere that aligns naturally with premium products and experiences.
AUTHENTIC STORYTELLING MOMENTS
Highlands offers brand partners a rare blend of luxury, culture, and elite sport It brings together audiences who value craftsmanship, performance, and meaningful experiences.
Competition, lifestyle, and community experiences create cinematic, emotionally resonant content opportunities.
MULTI-VERTICAL INTEGRATION
The first of its kind in North America. Sport, wellness, culinary, automotive, and real estate channels offer unique entry points for different brand categories.
A PARTNER WHO CRAFTS EXPERIENCES WITH CARE
Every activation is curated to feel intentional, elevated, and true to the Highlands identity.
DIVERSE AGE GROUP OF
years old 18-60 753M
AVG. NET WORTH OF $10M+ the equestrian industry is accessed & engaged by a wide range of ages, making sponsor opportunities limitless OF ATTENDEES ARE BILLIONAIRES 5% which makes equestrian sport more unique, & attractive to sponsors
MARKET VALUE OF $320B+ the equestrian industry is made up of a ultra-high net worth network, which means the market is influential, marketable, & open to spending the sport interest amounts to more than, for example, those interested in golf & sailing combined PEOPLE WORLDWIDE within the sport* 75%
FEMALE FANS OF ATTENDEES ARE MILLIONAIRES 50%
PRIMARY DECISION-MAKER
AUDIENCE
35–55 (core), secondary 28–40 “next-gen”, & 55–70 “legacy stewards”
Multi-home, school-age or college-age children; travel as a family unit
Majority $5–50M; meaningful UHNW $50M+
INTERESTS
Equestrian sport (hunter/jumper, training), automotive culture (heritage + innovation), art & design, gastronomy/chef residencies, field sports & wellness, boutique travel, architecture & land stewardship.
LIFESTYLE
Early adopters & tastemakers; performance-driven, experience-led; value privacy, precision, and craft; collectors who invest in objects with provenance and brands with values.
MINDSET
“Quiet luxury” over flash; family-forward but ambitious; seek depth, meaning, and editorial-grade storytelling; prefer curation to volume and relationships to transactions.
SILO RIDGE MASTERS
SEPT 30 - OCT 4 2026
The 3* Silo Ridge Masters anchors the lead-in to Highlands, combining highlevel competition with curated dining, social moments, and premium brand presence.
event PORTFOLIO
HIGHLANDS CUP
OCT 6 - 11, 2026
As a key destination on the Major League Show Jump ng ca endar, Highlands delivers high-stakes team competition and 5* action inside a luxury environment designed for premium hospitality media exposure, and brand storytelling.
BRIDLEMONT CONCOURS
OCTOBER 11, 2026
A Highlands signature convergence of sport and style, Bridlemont Concours is a curated exhibit on of rare automobiles and high cu ture
OTHER EVENTS THROUGHOUT THE YEAR
Curated, invitation-only moments fireside talks, atelier demos, expert-led panels crafted to spark connection through culture
FOCUS AREAS
Highlands is anchored in youth access and development, environmental stewardship, community wellness, and the arts. Every initiative is designed to support people, land, and culture through meaningful, long-term investment.
PHILANTHROPY & COMMUNITY IMPACT
PARTNER ALIGNMENT
Brands align with Highlands through purpose-led programs that create authentic community impact while building lasting brand equity The focus is on real contribution, not performative visibility.
FUTURE OPPORTUNITIES
Signature annual giving events, youth riding and scholarship support, conservation nitiatives, wellness and cultural fundraisers, and animal welfare programs shape a phi anthrop c p atform built for long-term egacy
OUR COMMITMENT TO IMPACT
Highlands is built on values of community, stewardship, and access. We create experiences that support people, land, and culture in meaningful ways.
tiered packages
title PARTNER
POSITIONING
THE DEFINING VOICE OF THE HIGHLANDS CUP, SHAPING THE CULTURAL IDENTITY, GUEST EXPERIENCE, AND PREMIUM STORYTELLING OF THE FULL EVENT.
Stadium naming rights and Naming integration across the event
Lead placement on key signage, podium moments, and premium touchpoints
Primary presence across owned, earned, and paid event communications
Hero placement within signature environments or installations on property
EXPERIENCE & HOSPITALITY
Comprehensive VIP hospitality program for key clients and stakeholders
One bespoke hosted moment (private tasting, chef’s table, or curated behind-the-scenes experience)
Dedicated concierge support for the partner’s guest program
CONTENT & MEDIA RIGHTS
Lead integration across Highlands’ full media ecosystem: web hub, email, social, live stream, and onsite broadcast
Priority inclusion in PR outreach and media pitches around the event
Co-developed hero film and editorial stills, with usage rights for partner channels
Featured presence in season-long storytelling before, during, and after the event
presenting PARTNER
POSITIONING
A LEADING PILLAR PARTNER WITH ELEVATED AUTHORITY ACROSS A CHOSEN VERTICAL, OFFERING HIGH-IMPACT VISIBILITY AND BESPOKE AUDIENCE ENGAGEMENT.
Naming rights for a signature moment, feature class, or environment within the chosen vertical
Prominent branding and presence within that pillar’s core spaces
Curated showcase, pavilion, or atelier-style footprint
Inclusion across event program, schedule, and Highlands’ digital event hub
EXPERIENCE & HOSPITALITY
Elevated hospitality allocation for clients and guests tied to the chosen vertical
One curated brand moment (salon, workshop, tasting, or design-forward experience)
Guided hosting support for key invitees
CONTENT & MEDIA RIGHTS
Featured integration within pillar-focused storytelling across Highlands’ social, web, and email channels
Inclusion in live stream or recap moments tied to the partner’s vertical
Select photo and video assets highlighting the partnership and environment for partner use
official PARTNER
POSITIONING
A PRECISION-ALIGNED INTEGRATION THAT ACTIVATES THE BRAND’S CORE ROLE THROUGH TARGETED ENVIRONMENTS, FUNCTIONAL VISIBILITY, AND CURATED TOUCHPOINTS.
Official category designation across on-site and digital channels
Presence at relevant touchpoints (paddock, pavilion, gastronomy zones, wellness spaces, concours lawn, etc.)
Brand inclusion within event program and partner listings
EXPERIENCE & HOSPITALITY
Curated hospitality access for key clients and guests
Opportunity for gifting, arrival moments, or focused product placement where it feels natural CONTENT
& MEDIA RIGHTS
Targeted inclusion in Highlands’ social and web coverage where the category is featured
Select photography and recap coverage of partner touchpoints
Light asset package for partner-owned channels
EXPERIENCE PARTNER
POSITIONING
A HANDS-ON IMMERSION PARTNER BRINGING THE BRAND TO LIFE THROUGH LIVE DEMOS, DRIVES, CRAFT ATELIERS, TASTINGS, OR PERFORMANCE-LED SESSIONS.
Naming of a dedicated experience zone or feature moment on property (Fan Zone, Rider Lounge, Branded Pavilion, Fireside Chat Stage, Simulator Bay (driving or sport), Tasting Studio, Recovery/Wellness Lab, Junior Paddock Workshop, or a Concours Showcase Platform.)
Branded presence within the demo, drive, activation, or atelier space
Optional family-forward or junior paddock activation where relevant
EXPERIENCE & HOSPITALITY
Focused hospitality access for key stakeholders tied to the activation
Direct guest interaction through guided sessions, demos, or trials
CONTENT
& MEDIA RIGHTS
Coverage of the activation within Highlands’ social and recap storytelling
Select stills and short-form clips showcasing guest engagement with the experience
Inclusion in broader narrative around innovation and multi-vertical integration
ANEWERABEGINS...
Highlands is entering a pivotal stage of growth, with expanding real estate, new amenities, and rising visibility across sport, culture, gastronomy, and design. The next phase is being shaped now, creating a rare moment for partners to secure category leadership within a destination that is building long-term cultural relevance.
This is the window where early partners help define the experience, influence the environment, and grow with a property that is intentionally designed to scale year after year.