hudson valley, new york
2026 PARTNERSHIPS
where Elite Sport Meets Curated Culture.
HIGHLANDS IS A WORLD FOR INDIVIDUALS WHO LIVE WITH PRECISION, CURIOSITY, AND TASTE.
WE MOVE EASILY BETWEEN SPORT, ART, AND CULTURE. WE VALUE PRIVACY, INTENTIONAL DESIGN, AND EXPERIENCES THAT FEEL CRAFTED RATHER THAN PERFORMED.
THE HIGHLANDS ADVANTAGE
Highlands offers brand partners a rare blend of luxury, culture, and elite sport. It brings together audiences who value craftsmanship, performance, and meaningful experiences
A WORLD BEYOND COMPETITION
Equestrian, automotive, wellness, and field sports create a shared space where every guest belongs, whether competing or simply enjoying the weekend.
BUILT FOR LEGACY
A year-round platform for multigenerational families, supporting junior sport, philanthropy, and longterm partnerships beyond a single event.
EFFORTLESSLY CURATED, NEVER RUSHED
Days are paced, not programmed. Thoughtful hospitality and tailored moments, from chef’s tables to private concours views, make time feel intentional.
SIGNATURE EXPERIENCES
Equestrian • Automotive • Gastronomy
• Art & Design • Wellness & Field
Sports • Real Estate
at a glance
CHANGES TO THE GROUND
Brand new footing in Grand Prix Ring and Practice Arena
Ebb-flow system
GGT footing by Christian Bauer
Refreshed and updated warm-up arena footing
Improved horse pathway routes
NEW REASONS TO BE HERE
Over $1.2M in prize money across two weeks
Highlands Cup — Inaugural CSI 5* debut
Hosted by the Major League Show Jumping Tour
5* Major League Show Jumping
Bridlemont Concours
Fireside Chat featuring:
o Hosted by Chloe Melas
Mark Messier
Roberto Dutesco
Charles Mallory
Brendan Murphy
Legacy Club & Rider Lounges
Concert Series featuring: Brothers Osborne LeAnn Rimes
Third Eye Blind
Ranked Among the Top 5 Show Jumping Fields in the World in Just Two years
VERIFIED BY EQUIRATINGS & FEI ELO FIELD RANKINGS
SILO RIDGE MASTERS
SEPT 30 - OCT 4 2026
The 3* Silo Ridge Masters anchors the lead-in to Highlands, combining high-level competition with curated dining, social moments, and premium brand presence.
event PORTFOLIO
HIGHLANDS CUP
OCT 6 - 11, 2026
As a key destination on the Major League Show Jump ng ca endar, Highlands delivers high-stakes team competition and 5* action inside a luxury environment designed for premium hospitality media exposure, and brand storytelling.
BRIDLEMONT CONCOURS
OCTOBER 11, 2026
A Highlands signature convergence of sport and style, Bridlemont Concours is a curated exhibit on of rare automobiles and high cu ture
OTHER EVENTS THROUGHOUT THE YEAR
Curated, invitation-only moments fireside talks, atelier demos, expert-led panels, crafted to spark connection through culture
FOCUS AREAS
Highlands is anchored in youth access and development, environmental stewardship, community wellness, and the arts. Every initiative is designed to support people, land, and culture through meaningful, long-term investment.
PHILANTHROPY & COMMUNITY IMPACT
PARTNER ALIGNMENT
Brands align with Highlands through purpose-led programs that create authentic community impact while building lasting brand equity The focus is on real contribution, not performative visibility.
FUTURE OPPORTUNITIES
Signature annual giving events, youth riding and scholarship support, conservation nitiatives, wellness and cultural fundraisers, and animal welfare programs shape a phi anthrop c p atform built for long-term egacy
OUR COMMITMENT TO IMPACT
Highlands is built on values of community, stewardship, and access. We create experiences that support people, land, and culture in meaningful ways.
ways to take part
A STRATEGIC OVERVIEW OF PARTICIPATION OPPORTUNITIES
STRATEGIC IMPROVEMENT PARTNER
TITLE, PARTNER
PRESENTING PARTNER
Each partnership offers a tailored degree of visibility, integration, and alignment within the property’s growth and programming. From leading brand presence to curated experiential touchpoints, these partnerships are designed to embed partners meaningfully into the Highlands Collective.
OFFICIAL PARTNER EXPERIENCE PARNTER
tiered packages
Strategic Improvement Partner
HIGHLANDS OFFERS THE ABILITY TO PARTNER ON, OR HOLD NAMING RIGHTS TO, SELECT FACILITY IMPROVEMENTS, SUCH AS:
Grand Prix & Training Grounds
Naming rights to the Grand Prix arena, paired with continued investment in world-class footing, drainage, and performance standards.
Extended across warm-up and training grounds, refined surfaces, secondary rings, and covered arenas designed for consistency in every condition.
Where performance begins.
FOR FAMILIES WHO WANT TO LEAVE SOMETHING STANDING
SOME FAMILIES PREFER TO INVEST IN THE GROUND ITSELF, QUIETLY IMPROVING THE PLACES WHERE HORSES, RIDERS, AND GUESTS SPEND THEIR TIME.
Stabling & Horse Care
Elevated stabling, improved bridle paths, and thoughtfully enhanced daily working areas.
Care, precision, and respect behind the scenes
Hospitality
A setting that mirrors the prestige of the sport. private lounges, curated viewing spaces, and elevated guest experiences.
Competition, culture, and connection. Seamlessly aligned.
Recognition is design-led, integrated into the environment rather than imposed on it, so your family’s support reads as stewardship, not signage.
title PARTNER
POSITIONING
THE DEFINING VOICE OF THE HIGHLANDS CUP, SHAPING THE CULTURAL IDENTITY, GUEST EXPERIENCE, AND PREMIUM STORYTELLING OF THE FULL EVENT.
Stadium naming rights and Naming integration across the event
Lead placement on key signage, podium moments, and premium touchpoints
Primary presence across owned, earned, and paid event communications
Hero placement within signature environments or installations on property
EXPERIENCE & HOSPITALITY
Comprehensive VIP hospitality program for key clients and stakeholders
One bespoke hosted moment (private tasting, chef’s table, or curated behind-the-scenes experience)
Dedicated concierge support for the partner’s guest program
CONTENT & MEDIA RIGHTS
Lead integration across Highlands’ full media ecosystem: web hub, email, social, live stream, and onsite broadcast
Priority inclusion in PR outreach and media pitches around the event
Co-developed hero film and editorial stills, with usage rights for partner channels
Featured presence in season-long storytelling before, during, and after the event
presenting PARTNER
POSITIONING
A LEADING PILLAR PARTNER WITH ELEVATED AUTHORITY ACROSS A CHOSEN VERTICAL, OFFERING HIGH-IMPACT VISIBILITY AND BESPOKE AUDIENCE ENGAGEMENT.
Naming rights for a signature moment, feature class, or environment within the chosen vertical
Prominent branding and presence within that pillar’s core spaces
Curated showcase, pavilion, or atelier-style footprint
Inclusion across event program, schedule, and Highlands’ digital event hub
EXPERIENCE & HOSPITALITY
Elevated hospitality allocation for clients and guests tied to the chosen vertical
One curated brand moment (salon, workshop, tasting, or design-forward experience)
Guided hosting support for key invitees
CONTENT & MEDIA RIGHTS
Featured integration within pillar-focused storytelling across Highlands’ social, web, and email channels
Inclusion in live stream or recap moments tied to the partner’s vertical
Select photo and video assets highlighting the partnership and environment for partner use
official PARTNER
POSITIONING
A PRECISION-ALIGNED INTEGRATION THAT ACTIVATES THE BRAND’S CORE ROLE THROUGH TARGETED ENVIRONMENTS, FUNCTIONAL VISIBILITY, AND CURATED TOUCHPOINTS.
Official category designation across on-site and digital channels
Presence at relevant touchpoints (paddock, pavilion, gastronomy zones, wellness spaces, concours lawn, etc.)
Brand inclusion within event program and partner listings
EXPERIENCE & HOSPITALITY
Curated hospitality access for key clients and guests
Opportunity for gifting, arrival moments, or focused product placement where it feels natural CONTENT
& MEDIA RIGHTS
Targeted inclusion in Highlands’ social and web coverage where the category is featured
Select photography and recap coverage of partner touchpoints
Light asset package for partner-owned channels
EXPERIENCE PARTNER
POSITIONING
A HANDS-ON IMMERSION PARTNER BRINGING THE BRAND TO LIFE THROUGH LIVE DEMOS, DRIVES, CRAFT ATELIERS, TASTINGS, OR PERFORMANCE-LED SESSIONS.
Naming of a dedicated experience zone or feature moment on property (Fan Zone, Rider Lounge, Branded Pavilion, Fireside Chat Stage, Simulator Bay (driving or sport), Tasting Studio, Recovery/Wellness Lab, Junior Paddock Workshop, or a Concours Showcase Platform.)
Branded presence within the demo, drive, activation, or atelier space
Optional family-forward or junior paddock activation where relevant
EXPERIENCE & HOSPITALITY
Focused hospitality access for key stakeholders tied to the activation
Direct guest interaction through guided sessions, demos, or trials
CONTENT
& MEDIA RIGHTS
Coverage of the activation within Highlands’ social and recap storytelling
Select stills and short-form clips showcasing guest engagement with the experience
Inclusion in broader narrative around innovation and multi-vertical integration
ANEWERABEGINS...
Highlands is entering a pivotal stage of growth, with expanding real estate, new amenities, and rising visibility across sport, culture, gastronomy, and design. The next phase is being shaped now, creating a rare moment for partners to secure category leadership within a destination that is building long-term cultural relevance.
This is the window where early partners help define the experience, influence the environment, and grow with a property that is intentionally designed to scale year after year.