COME & FIND THE BEST OF ICELAND
WHERE LUXURY MEETS ADVENTURE PREMIUM, LUXURY & VIP TRAVEL SPECIALISTS
EXPLORE ICELAND’S TREASURES — IN ULTIMATE LUXURY LOCAL TRAVEL EXPERTS | PASSIONATE GUIDES | PERSONALISED JOURNEYS
At Hidden Iceland, we redefine adventure by crafting bespoke, private and self drive tours for the discerning traveller. Our expertly curated itineraries guide you beyond the well-trodden paths to discover Iceland’s untouched beauty. Picture yourself standing atop majestic glaciers, traversing volcanic highlands, and wandering secluded trails far from the crowds. Every journey is tailored to your desires, blending the thrill of discovery with unparalleled comfort and style. Whether you seek serene luxury or heart-racing adventure, we ensure every detail is meticulously planned, leaving you free to immerse yourself in Iceland’s awe-inspiring landscapes. Your extraordinary Icelandic experience awaits.
Westman Islands Home of puffins in the summer, a still warm volcano and “Pompeii of the North”. The South Coast Known for Seljalandsfoss & Skógafoss waterfalls and its stunning black sand beaches. Reykjavík City Our beloved little capital city, full of great restaurants, museums and attractions to explore. The Golden Circle Home of the famous Þingvellir National Park, the original Geysir, and Gullfoss waterfall. Southern Highlands Take a superjeep day tour, crossing rivers and mountain roads to truly explore Iceland off the beaten path.
Vatnajökull National Park Home of Jökulsárlón Glacier Lagoon, The Diamond Beach & the location of Glacier Hikes in summer, and Ice Cave tours in winter. East Fjords A stunning coastal drive, best enjoyed as part of a Grand Circle tour. Lake Mývatn Full of geothermal and volcanic wonders, and a haven for birds in the summer.
Diamond Circle Home to the powerful Dettifoss waterfall, Ásbyrgi canyon, and one of the best spots in Iceland for Whale Watching. North Iceland Here you’ll find the charming Northern city of Akureyri, the “Waterfall of the the Gods” or Goðafoss, the mountainous “Troll Peninsula” as well as many great activity options. West Fjords One of Iceland’s most remote and wild areas. Dramatic fjords, abundant wildlife, tiny fishing towns, history and hot pools. Snæfellsnes Peninsula Home of some of Iceland’s best and most diverse landscapes, inspiring world famous novels, and enchanting its visitors every day.
Information for travel agents
Working with Hidden Iceland Great trips begin with great partnerships. At Hidden Iceland, we make it easy for you to sell Iceland as a destination with confidence. We work closely with travel agents to create bespoke private and self-drive itineraries, each tailored to your client’s vision. Every proposal is bespoke, and personalised to your client taking into account their group size, travel dates, duration, accommodation preferences and chosen activities. Our pricing is flexible; We typically work on NET pricing basis, allowing you to set your commission, or we can provide GROSS rates on request if your client prefers to pay us directly, with your commission embedded.
Agent agreement Full details on how we work with agents, including payment terms, cancellation policies, and operational guidelines can be found in our Agent Agreement. These terms automatically apply to all agent bookings, and we’re always happy to walk you through anything you’d like to discuss.
Accommodation options & Rate guide Premium tier Primarily 4-star hotels, offering high-quality amenities and services, comfortable and stylish rooms, and excellent locations with easy access to attractions.
Luxury tier Combination of 4-star and 5-star hotels and lodges, providing superior amenities and exceptional service, elegant and spacious rooms, and often featuring on-site fine dining and wellness facilities.
Exclusive tier Exclusive 5-star hotels and private lodges, offering unmatched luxury and personalised service, on-site host and chef, luxurious suites and private accommodation, with top-tier amenities including private pools, wellness facilities and groumet dining options.
Rate guide The following rates are determined to give you a clear starting point when planning a trip to Iceland. Final pricing depends on the exact date of travel, group size, accommodation tier, and chosen inclusions. The rates factor in everything needed for a seamless journey. This includes airport transfers, accomodation, guided tours and activities, and either a self-drive or private driver-guide in our luxury vehicles, depending on your clients preferred tour type. Seasonality surcharges apply. Private Tour
Self Drive Tour
Premium
From 520,000 ISK Approx. 4,500 USD
From 250,000 ISK Approx. 2,200 USD
Luxury
From 690,000 ISK Approx. 5,900 USD
From 350,000 ISK Approx. 3,000 USD
Exclusive
No fixed upper budget Rates are per day, and based on four people.
Our private tours
Private & Package Tours At Hidden Iceland, we believe that truly experiencing Iceland means going beyond the obvious. Every journey we create is entirely bespoke, shaped around your clients’ interests, pace, and sense of adventure. Our expert local guides lead travellers away from the crowds and into the more remote, untouched landscapes. From hidden glacier trails, dramatic highland interiors to remote coastlines and volcanic terrain. With thousands of five-star reviews and a reputation built on exceptional personal service, we don’t just plan trips, we craft journeys that leave a lasting impression.
VIP & Ultra Luxury Journeys For clients where budget has no boundary, our VIP & Ultra luxury journeys take this a step further. Here, true luxury means absolute freedom through helicopter transfers to remote glaciers, stays at Iceland’s most exclusive hotels and lodges such as The Reykjavík EDITION, Deplar Farm, Hof Villa, and The Retreat by Blue Lagoon, and access to experiences that simply aren’t available off the shelf. As with all tours, every detail from the first enquiry to the final farewell is handled with the highest level of care by our dedicated team of travel experts. For the most discerning travellers, this is Iceland without compromise.
Days 1–5
Reykjavík & The South Coast in winter The journey begins in Reykjavík at The Reykjavík EDITION, easing into Iceland with a private food and wine walk through the city before heading down to the south coast. Winter drapes the South Coast in quiet winter beauty with frozen waterfalls, black sand beaches and snow covered sea cliffs take on an even more dramatic quality at this time of year. An adventure into the southern highlands, guided ice cave experiences on the south east glaciers by day, and witness the Northern Lights by night.
Days 6-8
Arctic wilderness & Wellness Flying north into the heart of the Tröllaskagi peninsula, the journey transitions to Deplar Farm, a secluded haven where Nordic luxury meets Arctic wilderness. Days are shaped around your pace and appetite for adventure, from heli-skiing from mountain tops to the
Elements of Iceland Tour of Iceland’s north and south
A privately guided winter journey spanning the full breadth of Iceland, from frozen south coast waterfalls to the Arctic wilderness of North Iceland and the restorative stillness of The Retreat at Blue Lagoon.
sea and snowmobiling through the untouched terrain, to snowshoeing across valleys or fat-biking through snow-dusted trails. Evenings gather around outdoor fire beneath the Northern Lights, while the spas and wellness facilities offer restoration between adventures. Days 9-11
The Retreat at Blue Lagoon & Final Exploration The final chapter of the journey settles in the tranquillity of The Retreat by Blue Lagoon on the Reykjanes Peninsula, where steam rises from the frozen lava fields and mineral rich waters invite you to relax. Days can be spent fully immersed in the spa and wellness rituals, or paired with excursions with your private guide to explore the nearby natural wonders. Walk into the Lava Tunnel where illuminated lava formations reveal the geological forces that shaped Iceland.
Winter Tours
Ice Caves & Northern Lights
South Iceland & Northern Lights 4 Day Tour The perfect short trip that gives you the chance to explore the celebrated sights of the South Coast of Iceland and the Golden Circle, while staying in a secluded hotel overnight to give you the best chance to see the Northern Lights.
Day 1
The south coast looks different while frozen and dressed in winter. We’ll chase frozen waterfalls, visit the vast black sand beaches until we reach the glacier landscape of the south east.
Day 2
Winter is at it’s most magical as we explore the inner workings of the naturally formed ice caves within Vatnajökull National Park, visit the frozen Jökulsárlón Glacier Lagoon and Diamond Beach. Then cap the day with a northern lights hunt come nightfall.
Day 3
We journey westward, exploring lesser-known locations with our guide as we go. The day is yours to shape, whether that means adding in an ATV, snowmobiling, horse riding or simply explore at leisure with no set schedule to follow.
Day 4
Iceland’s most celebrated routes takes on a special quality in winter. Journey through Þingvellir National Park, marvel at the powers of Gullfoss waterfall and the erupting Geysir. Conclude the day at the Blue Lagoon to warm up in the warm, geothermal waters of the lagoon.
Summer Tours
Icelandic wildlife, remote areas & midnight sun
UNESCO World Heritage Site 4 Day Tour The amazing South of Iceland is quite literally alive and vibrant in summer. It’s no wonder that it holds all three of Iceland’s UNESCO World Heritage Sites. With its vast lava fields, volcanoes, visible tectonic scarring, archipelagos and glaciers, the south has the feel of a geological amusement park.
Day 1
Explore the entire south coast where the highlights include Seljalandsfoss where in summer you can walk behind the flowing veil of water, Skógafoss waterfall, Reynisfjara Black Sand Beach and Fjaðrárgljúfur canyon.
Day 2
A day built around glacier adventures starting with a glacier hike within Vatnajökull National Park, exploring Jökulsárlón Glacier Lagoon and Diamond Beach. Optionally we can explore the glacier lagoon further on a zodiac boat tour.
Day 3
We take the ferry to the volcanic Westman Islands, with the biggest Atlantic puffin colony in the world. We’ll hike to the still-warm volcano Eldfell, which erupted in 1973 destroying hundreds of homes, making it the “Pompeii of the North”.
Day 4
A classic Icelandic day in the Golden Circle done well with a lunch at Friðheimar Greenhouse Restaurant, walk through Þingvellir National Park, visit the thundering waterfalls of Gullfoss and erupting geysers of Geysir geothermal area.
Arrival & Day 1
Grounding rituals, Movement & Mindfulness
Day 2
Restore & Release
Arrive in Iceland and settle into The Reykjavík EDITION before easing into an afternoon at Sky Lagoon, where geothermal waters and ocean views set the tone for what is to come. The following morning begins with a private pilates, yoga or barre class before heading to Hvammsvík Hot Springs where you’ll alternate between the warm waters of the lagoon and the cold water Arctic ocean plunges.
A Nordic Sauna and float therapy session quiets the mind before a fresh lunch at Friðheimar Greenhouse Restaurant. The afternoon continues with a private exploration of the Golden Circle, visiting Gullfoss waterfall and the erupting geyser of Geysir geothermal area.
Luxury Wellness & Wilderness Retreat
A bespoke retreat, blending world-class wellness rituals with Iceland’s most restorative landscapes. From geothermal lagoons and Nordic sauna rituals, to mindful movements and south coast wonders, every day is designed to restore, recharge and reconnect.
Days 4-5
Lagoons, South Coast & Wilderness A morning of deep relaxation at Laugarás Lagoon with a two-course lunch, followed by exploring the south coast highlights including Reynisfjara Black Sand Beach, Skógafoss and Seljalandsfoss, coupled with an afternoon activity.
Days 6-7
Spa Retreat & Final Moments The journey comes to a close at The Retreat by Blue Lagoon with guided yoga sessions, the hotel’s signature Blue Lagoon ritual and an in-water massage. A final morning to soak in the stillness before departure, feeling truly restored.
Signature Iceland Must See Tour
The ultimate introduction to Iceland, combining the south coast waterfalls, black sand beaches, a glacier visit in Vatnajökull National Park, the iconic Jökulsárlón Glacier Lagoon, and the remote highlands of Þórsmörk. Rounded off with the golden circle, and, during summer, the volcanic westman islands. All without excessive driving days.
Winter Iceland Must See Itinerary
October — April
Day 1
Explore the entire south coast of Iceland.
Day 2
Adventure day with a blue ice cave tour, designed for first timers, a boat tour on Jökulsárlón Glacier Lagoon & visit the Diamond Beach.
Day 3
South Coast half day with optional activities e.g. snowmobiling, ATV, horseback riding or a real Lava Show.
Day 4
Superjeep journey into the highlands of Þórsmörk through rivers and deep valleys.
Day 5
Golden Circle with Friðheimar Tomato Greenhouse lunch.
Day 6
Reykjanes UNESCO Geopark with a visit to the colorful Lava Tunnel, the recently erupted volcano & Blue Lagoon.
Summer Iceland Must See Itinerary
April — October
Day 1
Explore the entire south coast of Iceland.
Day 2
Adventure day with a glacier hike, designed for first timers, a boat tour on Jökulsárlón Glacier Lagoon & visit the Diamond Beach.
Day 3
South Coast half day with optional activities e.g. ATV, horseback riding or a real Lava Show.
Day 4
Ferry to the volcanic Westman Islands, with the biggest Atlantic puffin colony in the world between June & August each year.
Day 5
Superjeep journey into the highlands of Þórsmörk through rivers and deep valleys.
Day 6
Golden Circle with Friðheimar Tomato Greenhouse lunch.
Day 7
Reykjanes UNESCO Geopark with a visit to the colorful Lava Tunnel, the recently erupted volcano & Blue Lagoon.
The Grand Circle The ultimate Iceland Journey
A complete round journey of Iceland, stopping at the country’s most celebrated landscapes and natural wonders. Fully customisable to suit your clients’ timeframe and travel style. This is the ultimate Iceland road trip!
Day 1
A leisurely journey through the Golden Circle, with a charming farm-totable lunch at Friðheimar’s famous tomato greenhouse.
Day 2
Travel the entire south coast of Iceland where black sand beaches and towering waterfalls meet the eye
Day 3
Explore at the drifting icebergs of Jökulsárlón Glacier Lagoon and Diamond Beach, before venturing off the beaten path through the dramatic yet serene Eastfjords.
Day 4
Immerse yourself in the surreal geothermal landscape of Mývatn before standing at the edge of Dettifoss, Europe’s most powerful waterfall.
Day 5
Navigate the wild and remote Arctic Coast Way, uncovering the rugged beauty and hidden fishing villages of West Iceland.
Day 6
Traverse the Snæfellsnes Peninsula, where glacier-capped volcanoe, ancient lava fields and dramatic coastal cliffs create a landscape unlike any other.
Day 7
Venture inland to the quieter western reaches of Iceland, unwinding in the secluded geothermal waters of Hvammsvík Hot Pool.
Day 8
Explore the volcanic wonders of the Reykjanes Peninsula, head into the ancient Lava Tunnel or taking in a volcano viewpoint, before a well-deserved finale at the Blue Lagoon.
Have more days to spare? Extra Day 1
Add in a day with exciting optional activities such as ATV, horseback riding or The Lava Show.
Extra Day 2
Explore the Southern highlands in a superjeep, venturing into some of the most remote regions of Iceland.
Extra Day 3
An adventure day combining a glacier hike, and a zodiac tour on Jökulsárlón Glacier Lagoon with the option to elevate further with a helicopter glacier hike or an intimate luxury boat tour on the lesser-visited Fjallsárlón lagoon.
Extra Day 4
Explore the hidden gems of the east, the picturesque Seyðisfjörður town and hike to Hengifoss waterfall.
Extra Day 5
Explore the Diamond Circle in the north-east which reveals some of Iceland’s lesser-visited landscapes such as Ásbyrgi caynon, and the village of Húsavík for whale watching tour on a restored sailboat.
Our self-drive tours
Tailor-Made for every traveller Every self drive itinerary we create is entirely bespoke, built around your client’s travel style, interests, and accommodation preferences. From hand-picked hotels and boutique country lodges, to guided glacier hikes and exclusive dining experiences, each element has been personally tried and tested by our team of travel experts. This is not an off-the-shelf package but a personalised Iceland journey crafted by experts who know the country inside out. Our self-drive tours are available from April through October.
Support every step of the way Before departure, your clients will receive a detailed step-by-step itinerary guide delivered through an easy-to-use mobile app. Every location, driving distance, timing, and local tip is mapped out and integrated with Google maps, so the road ahead is always clear. And while the freedom of self drive is the appeal, your clients are never on their own. Our local team is available throughout the entire trip to handle last-minute changes, weather updates, or spontaneous additions, ensuring every day runs as smoothly as it is incredible.
Hiker’s paradise
Tailor-Made Summer Hiking Retreat A 9 day self-drive adventure built for those who want to truly earn their views. From glacier hikes and highland super jeep expedition to hidden canyons and natural wonders, this itinerary takes avid hikers deep into Iceland’s most extraordinary landscapes at their own pace.
Days 1–2
Arrival, South Coast & South East Experience the awe-inspiring beauty of Iceland’s South Coast, where dramatic landscapes and natural wonders await, encountering iconic sites such as Seljalandsfoss and Skógafoss waterfalls, Reynisfjara Black Sand Beach and the picturesque town of Vík. We’ll witness the enchanting beauty of Jökulsárlón Glacier Lagoon & Diamond Beach. The hiking adventures begins in Vatnajökull National Park, as we gear up for a glacier hike on one of the outlet glaciers from Europe’s largest glacier. Traverse crevasses and marvel at towering ice sculptures and other unique glacier features, with panoramic views from the glacier’s ice fall. The hikes can be tailored to your preference, from intermediate to advanced.
Days 3–6
The Southern Highlands Hiking Adventures We will continue to explore more south coast wonders as we make our way back west, and spend a day exploring Þakgil’s hidden treasures. Þakgil is one of the areas less visited, certainly more hidden, with various hiking routes to choose from.
We continue on and venture into the Mt. Kerlingarfjöll region, hiker’s paradise, offering a diverse range of trails that cater to all levels of experience. Whether you prefer a series of shorter hikes, half-day adventures, or full-day treks, you’ll be surrounded by some of Iceland’s most dramatic scenery, complemented by steaming vents and hot springs creating an otherworldly landscape. For an added thrill, e-mountain biking is available, allowing you to explore even more of this stunning region. Days 7–9
The Golden Circle & The Retreat Discover the iconic sights of the Golden Circle, the powerful Gullfoss waterfall, the active geothermal area of Geysir, and the historic Þingvellir National Park. Indulge in the luxury of either the Silica Hotel or The Retreat at Blue Lagoon, offering exceptional amenities and serene surroundings, ensuring a restful and rejuvenating end to your Iceland journey. Enjoy access to exclusive private lagoons and world-class spa facilities, the perfect finale to your tailor-made hiking retreat.
Limited time in Iceland?
Explore our Private Day Tours Our favourite hand-picked sights in one day
Golden Circle Delight
Friðheimar Lunch & Kerið Crater Marvel at the thundering Gullfoss waterfall and the erupting geysers of Geysir, before a farm-to-table lunch at Friðheimar. The day concludes with a walk through the ancient rift valley of Þingvellir National Park.
Golden Circle Deluxe
Friðheimar Lunch & Sky Lagoon Explore the historic grounds of Þingvellir National Park before lunch at Friðheimar. Continue to Gullfoss waterfall and the Geysir geothermal area, rounding off the day with a deeply restorative soak at Sky Lagoon. ONLY IN WINTER
The Golden Circle & Northern Lights
Friðheimar Lunch & Northern Lights The Golden Circle takes in Þingvellir National Park, Gullfoss waterfall and the Geysir geothermal area, with lunch at Friðheimar along the way. After dinner at a local restaurant, the evening is dedicated to chasing the Northern Lights.
BOOK DIRECTLY ON WWW.HIDDENICELAND.IS
South Coast Charms
Lava Show & Glacier Viewpoint Walk behind Seljalandsfoss and up close to Skógafoss before experiencing the raw power of Iceland’s volcanic past at the Lava Show in Vík. The day ends at Reynisfjara black sand beach and Sólheimajökull glacier.
Snæfellsnes Peninsula Miniature Iceland & Local Lunch
Take in the views over Selvallavatn lake and the striking Kirkjufellsfoss waterfall beneath Mt. Kirkjufell. After a local lunch, explore Djúpalónssandur black beach, the dramatic cliffs of Arnarstapi, and the beloved Búðakirkja black church.
Reykjanes Discover Lava Tunnel & Blue Lagoon
Descend into the ancient Lava Tunnel before exploring the geothermal wonders of Krýsuvík and Gunnuhver. A stop at Reykjanesviti lighthouse precedes the perfect finale, a restorative soak in the Blue Lagoon.
WWW.HIDDENICELAND.IS INFO@HIDDENICELAND.IS
+354 770 5733 FISKISLÓÐ 18, 101 REYKJAVÍK