Introduction to Hidden Iceland
Hidden Iceland
Exploring Iceland’s treasures — in ultimate luxury
At Hidden Iceland, we redefine adventure by crafting bespoke, private and self drive tours for the discerning traveller. Our expertly curated itineraries guide you beyond the well-trodden paths to discover Iceland’s untouched beauty.
Picture yourself standing atop majestic glaciers, traversing volcanic highlands and wandering secluded trails far from the crowd.
Every journey is tailored to your desires, blending the trill of discovery with unparalleled comfort and style. Whether you seek serene luxury or heart-racing adventure, we ensure every detail is meticulously planned, leaving you free to immerse yourself in Iceland’s awe-inspiring landscapes.
What makes Hidden Iceland?
Every journey is shaped by our passion for storytelling, expert led guides and a commitment to slow, sustainable travel.
﹣ Founded in 2017 ﹣ Based in Reykjavík, Iceland
﹣ Over 1,500 5-star reviews on TripAdvisor, consistently ranked one of the top operators from Reykjavík Hundreds of 5-star reviews on Google
Meet the team
Emily Bridger Ryan Connolly
Dagný Stefánsdóttir
Sarah Sommriva Drummond
Working with travel agents
Agent agreement
Our Agent Agreement outlines cancellation policies, payment terms and operational standards for Hidden Iceland. These terms automatically apply to all B2B and B2C reservations.
Alignment to your brand
Proposals and final documentation to have your logo and brand identity.
Full white-label options available.
Pricing structure
We can provide you with NET rates, allowing you the flexibility to add your commission on top.
However, if you prefer us to invoice your client directly, we can offer Gross rates with your commission included.
Payment terms
Payments made through FlyWire, trusted Serandipians payment provider.
50% deposit confirming the reservation, remaining balance due 2 months before travel.
Special payment terms may apply when using exclusive, private properties.
Luxury & VIP Private Tours
Designed for the traveller who seeks a seamless journey, guided by local experts every step of the way.
We offer
Clients are led by
Clients have access to Offered
Tailor made itineraries Expert private guide On the ground support Year round availability
Every journey is crated with the client’s preference in mind. Balancing adventure, comfort, and exclusivity. Their dedicated guide brings Iceland to life. Sharing knowledge, stories and hidden gems along the way.
From logistics to last-minute changes, our team ensures everything runs effortlessly behind the scenes.
Private tours are offered year-round, with each season showcasing Iceland’s unique character through tailored itineraries.
Premium Self-Drive Tours
Designed for the traveller who wants to find the best of Iceland, coupled with the freedom of driving themselves.
Clients receive We offer
Personalised itineraries Step-by-step guide
Our travel experts create a bespoke itinerary. Whether it’s a hotel, an activity, or a restaurant, all that is included has been handpicked and approved by Hidden Iceland.
The clients receive an in-depth step-by-step guide via apps. Providing them with location history and logistics, navigation, mapping function and hidden locations.
Clients have access to Offered
On the ground support Spring through autumn
While in country, we’re here to support every step of the way. Whether it’s adapting plants due to weather or adding in a special experience, our team is one call away.
Self drive tours are offered between April 1-October 31, and can be of any duration.
Accommodation options
Premium
Quality What it incudes Luxury
Primarily 4-star hotels, offering high-quality amenities and services, comfortable and stylish rooms, and excellent locations with easy access to attractions.
Exclusive
Combination of 4-star and 5-star hotels and lodges, providing superior amenities and exceptional service, elegant and spacious rooms, and often feature on-site fine dining and wellness facilities.
Exclusively 5-star hotels and private lodges, offering unmatched luxury and personalised service, on-site host and chef, luxurious suites and private accommodations, with top-tier amenities including private pools, spas, and gourmet dining options.
Rate guide
Premium
Private tours Self drive tours
From 520,000 ISK (approx. 3,700 USD)
Per day
Based on four people
Luxury
﹣ From 690,000 ISK (approx. 4,900 USD)
﹣ Per day
﹣ Based on four people
Exclusive
No fixed upper budget. Using the best properties available.
All activities privately guided.
From 250,000 ISK (approx. 1,700 USD)
Per day
Based on four people
﹣ From 350,000 ISK (approx. 2,500 USD)
﹣ Per day
﹣ Based on four people
No fixed upper budget. Using the best properties available.
All activities privately guided.
Thisincludesaccommodation,activities,transfers,rentalvehicle(whereapplicable),privateguide(whereapplicable).Thefinalpricedependsontheinclusionschosen,roomrequirement,andseasonality.
Hótel UMI
Silica Hotel
Hidden Iceland
Hótel Jökulsárlón Glacier Lagoon
Highland Base
Hidden Iceland
Hof Luxury Villa
Saga Lodge
Hidden Iceland
The Retreat
Hidden Iceland
Deplar Farm
Hidden Iceland
Hlíðin Country Villa
Dalur Estate
Seasonality
Ice Caves
Puffins & Other migrating birds
Northern lights Highlands
Glacier hikes Fishing
Heli-skiing
Local wildlife
Heli Ice Caves
Hidden Iceland
Glacier Hike
Hidden Iceland
Northern Lights
Snowmobiling
Hidden Iceland
Fly Fishing
Hidden Iceland
Nordic sauna
Float therapy
Next steps
Your questions, answered with care
Our FAQ page has all the answers you need. Explore detailed information to make your experience with working with Hidden Iceland seamless.
Join our community
Discover stories
Become part of our community by subscribing to our newsletter for inspiring itineraries, essential updates and insider travel trips on all things Iceland.
Discover the essence of Hidden Iceland through client testimonials on TripAdvisor and Google.