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Salmon should swim, not fly (EU)

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S almon should swim, not y

On 10/10/2020, Hiddenfjord stopped using air freight. By replacing this major contributor to global CO₂ emissions with sea freight, we reduced our carbon footprint for overseas transport by 94%, or approx. 60,000 tonnes CO₂, year on year. transportation of goods.

Why ?

CO2 emissions per transport type/distance: Kg CO₂ per kg salmon (HOG)

Air freight is a major contributor to global CO₂ emissions, and a large part of fresh farmed s almon is exported to global markets by air. A 2020 report by independent Norwegian research organis ation, SINTEF, showed that freight carried by air produces around transoceanic sea freight.

Our decision to eliminate all air freight came as a consequence of our strong dedication to be environmentally sustainable. This is our core value We must take care of our environment, so future generations can have the s ame opportunities as we have today We must farm s almon in harmony with nature, and we strive to ensure that all our activities are performed with minimum impact on the environment.

“The facts are clear: we all need to immediately stop using airplanes to transport goods in order to reduce climate change This was a challenging decision for us because we knew it could mean lower prices and a much higher risk because

to be a truly sustainable company, we must take responsible actions ”

Secret to maintaining quality

Our ability to maintain the s almon’s quality despite the prolonged transportation time is based on innovative harvesting methods, a unique processing system and an unbroken cold chain. and packed within three hours after swimming in the open ocean surrounding the Faroe Islands, the natural home of the Atlantic Salmon.

By rethinking our entire distribution chain, we have found a way to control the s almon’s temperature at all times, from factory to customer.

What this means for you

Our innovative harvesting methods, unique processing system and unbroken cold chain ensure that our Delivering s almon by sea means we can provide consistent and reliable supply year-round and across the

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Salmon should swim, not fly (EU) by Hiddenfjord - Issuu