Skip to main content

2026 Regional Recruitment Brochure

Page 1


Built Different Independently Owned, Invested in Agents.

Serving the Tri-State Area as One Connected Network

THE POWER OF THE TRI-STATE NETWORK

Howard Hanna sells more homes in New York State than any other brokerage year after year. With regional offices spanning NYC, Long Island, Westchester, Connecticut, Hudson Valley, and Northern New Jersey, our network allows clients to move seamlessly into, out of, and across the Tri-State area without disruption.

Every move is supported by shared intelligence, consistent standards, and trusted local expertise — delivering a connected experience at every stage.

5,400+ Agents & Employees across NY, NJ & CT

27,140 Homes Sold Across the Tri-State

120+ Regional Offices & Growing #1 Brokerage in New York State $10B Annual Tri-State Sales Volume

Global Presence. National Leader. Tri-State Expertise.

#1 LARGEST PRIVATELY OWNED REAL ESTATE BROKERAGE IN THE US

Our Vision

Transforming the real estate experience with visionary people, products, and services.

Our Mission

We are a family-owned, full-service real estate services company, committed to professionalism for our colleagues, our clients, and our communities. We are inspired every day to bring solutions to navigate the complex real estate transaction.

Our Values Integrity • Pride • Enthusiasm • Diversity • Stability • Caring • Growth

Our Promise

Making a difference in people’s lives.

Built to... Take Care of You

Your success is our priority. We’ve invested in the people, resources, and programs that allow you to focus on what you do best - serving your clients and closing deals. From dedicated support staff to financial security programs, we’ve built a foundation designed to help you thrive personally and professionally at every stage of your career.

Hanna Health & Wealth

Hanna Health & Wealth is a comprehensive agent benefits program to support our agents and their families through access to various insurance plans (health, life, disability, pet) and savings/retirement options, leveraging the company’s size for group rates and specialized resources to build agent security and success beyond just real estate sales.

Income Advantage Program

Live stress-free with the guarantee of steady monthly income. We pay you a monthly check whether you have sold a home or not. The program is interest-free and provides financial stability and makes it easy to manage cash flow, allowing you to focus on listing & selling.

Hanna Travel

Many Howard Hanna sales associates qualify for our exciting annual trips with their performance. Join the Hanna family on these adventures and indulge in sumptuous cuisine, shop till you drop, and network with fellow sales associates.

Business Planning and Coaching

Our coaching process starts with a one-on-one with your Manager each year to set your goals and build a plan for growth. Then your Manager will work with you individually or in a coaching group to help you take action and exceed those goals.

Great Commission Splits

Breakthrough Compensation Plan provides for high starting splits and attainable 80% and 90% levels while still benefiting from all the resources and tools of the leading full-service firm in the industry.

Dedicated Full-Time Administrative Support

Professionally trained office administrators to assist you and your clients

Full-Time Management

The best managers in the area, solely focused on you and your success. Their job is to help you become the best real estate agent you can be.

Full-Time Sign Installers

Hands-off, convenient and timely installation and removal of “For Sale” signs for all your listings.

Legal and Compliance Support

Legal counsel to answer your questions and to fight for your rights to commissions.

Well Appointed Offices

Beautiful offices with all the resources you’ll need to run every aspect of your business. Make copies, pick-up marketing materials and print documents - it’s all included.

HANNA

Built to... Win Listings

In a competitive market, you need every advantage to stand out and win the listing. We provide powerful presentation tools, unmatched marketing reach, and unique seller programs that give you the edge in any listing appointment. Walk into every meeting with confidence, knowing you have resources no other brokerage can match.

Buy Before You Sell Program

Help sellers to move into that new home before they sell their old one with the Buy Before You Sell program. It’s a competitive advantage that helps push many sellers to list with you on the spot.

Money Back Guarantee

No other company offers buyers the opportunity to buy a home with a money back guarantee. It’s a secret weapon when selling or listing homes.

Luxury Homes

The luxury marketing program offers companysubsidized marketing of your high-end listings to highnet-worth buyers. Highlighted by our membership in the Luxury Portfolio International® network, the industry’s leading global luxury affiliation.

Dynamic Presentation Materials

High quality, beautiful pitch folders guide you through your listing and buyer presentations. Customize your own seller CMAs and buyer tours, generate buyer demand reports, share our competitive advantage using market share dominance reports. We provide a robust toolset to help you win over sellers and buyers.

Listing Syndication

Every listing is marketed to the widest possible audience, including the most popular real estate websites.

Local Brand Marketing

Cable TV, Streaming TV, Youtube, Facebook, Instagram, regional print, and outdoor advertising ensure that we are the household name in your neighborhood.

New Development Marketing

We are leaders in representing new developments from single lots to large subdivisions and high-rise urban developments.

Built to... Find & Convert Buyers

A steady pipeline of qualified buyers is the lifeblood of your business. We deliver leads through multiple channels— our high-traffic website, relocation partnerships, and cutting-edge digital tools - and give you the technology to nurture and convert those leads into closed transactions.

HowardHanna.com

Generating millions of page views a year and tens of thousands of inquiries for our agents. Our site prominently features our agents and their listings. Every agent gets a free personal website as well as an active buyer management site on the RealScout platform.

Open House Lead Generation

Use Spacio to generate and manage all the contacts that come from your open houses and quickly get them into your marketing campaigns.

Relocation

Leading Real Estate Companies of the World® and our long-standing relationships with companies of all brands generate thousands of leads for our agents every year. Join an e-team and work exclusive leads generated by one of our many valued partners.

RealScout

We partner with RealScout, the industry’s most advanced buyer management system to help you convert more leads.

Digital Marketing

Use our suite of digital tools, including Design Studio, ActivePipe, XPressDocs, and Agent Icon, to build your brand using social media, video, email, and direct mail.

Modern Lead Generation Campaigns

Effective campaigns for geographic farming, FSBO’s, and Expireds, plus Percy.ai helps you turn your data into leads to help you generate and convert more listings.

Built to... Keep Clients for Life

The best agents know that a closed transaction is just the beginning of a relationship. We give you the tools to stay connected with past clients, deliver ongoing value, and turn every satisfied customer into a source of repeat business and referrals for years to come.

One-Stop Shopping

In-House Mortgage, Title, and Insurance services are available for all your clients to provide them with a onestop shopping experience. Even better, you know that if there’s ever a problem, you can go to your manager to help to solve it.

Concierge Services

Concierge services add value to your services as an agent, ease tasks for clients and maintain your relationships post-transaction.

Agent Ratings

We track client evaluations of all transactions using Testimonial Tree to provide you valuable feedback and give you a great personal marketing tool.

“Realtor-For-Life”

The best “sphere” contact program in the industry. Our print, social media and email campaigns include market reports, seasonal event guides, and valuable, timely local information give your clients engaging and relevant content month after month that strengthens trust and builds referral relationships.

We’re Built Different

Marketing & Advertising Tools

Automated Listing Marketing Suite

Just Listed / Just Sold

Open House Marketing Suite

Luxury Marketing Materials

Neighborhood-Specific Marketing

Social Media Listing Boosting

Customizable Property Flyers

Single-Property Websites

Digital Ad Campaigns for Listings

Automated Social Media Posts

Postcard and Direct Mail Automation

Email Marketing Campaigns

Personalized Agent Branding Materials

Customizable Business Cards

Video Marketing Templates

Print and Digital Brochure Creator

Automated Lead Nurture Campaigns

AI-Driven Property Recommendations

Listing Presentation Builder

CMA (Comparative Market Analysis) Tools

Pre-Listing Digital & Print Packages

Lead Generation & CRM

Comprehensive CRM with Contact Management

Automated Email and Text Drip Campaigns

AI-Driven Homebuyer Matching System

Predictive Analytics for Seller Prospecting

Open House Digital Sign-In System

Instant Lead Follow-Up Automation

Social Media Ad Integration for Lead Capture

IDX-Integrated Website for Lead Generation

Lead Routing & Distribution System

Sphere of Influence (SOI) Marketing Campaigns

Automated Neighborhood Drip Campaigns

AI-Powered Lead Scoring & Follow-Up Prioritization

Expired & FSBO Listing Tracking

Referral Tracking & Follow-Up Reminders

Smart Lead Categorization & Tagging

Transaction & Business Management

Paperless Transaction Management System

Digital Document Signing & Storage

Data Analytics & Market Intelligence

AI-Driven Home Valuation Reports

Real-Time Market Trend Reports

Neighborhood & School Reports for Buyers

Investment Property ROI Analysis

Predictive Market Insights for Listings

Customizable Market Snapshot Emails

Price Reduction & Competitive Market Alerts

Buyer & Seller Demand Heatmaps

Agent Digital Footprint

Personal Agent Website with Lead Capture

IDX-Integrated Home Search Functionality

Customizable Blog & Content Management

Automated SEO Optimization for Agent Sites

Real-Time Client Property Search Tracking

Integrated Google Business Profile Management

Social Media & Digital Marketing

Automated Social Media Content Calendar

Pre-Designed Social Media Post Templates

Instant Social Sharing for Listings & Blog Posts

Lead Capture Forms Integrated with Social Ads

Retargeting Ads for Website Visitors

Offer & Counteroffer Tracking

Client Activity & Engagement Dashboard

Compliance & Risk Management System

In-House Legal Support Tools

Real-Time MLS Integration for Transactions

Contract-to-Close Task Management

Commission Tracking & Payment Processing

Transaction Milestone Notifications

Integrated Agent & Client Task Lists

Customizable Workflow Automation

Customizable Instagram & Facebook Story Templates

AI-Powered Social Post Recommendations

Local Event & Community Content Sharing

Client Engagement & Retention

Automated Client Follow-Up Campaigns

Past Client Anniversary & Birthday Reminders

Homeowner Market Updates for Past Buyers

AI-Driven Property Watch Notifications

Personalized Home Value Updates for Homeowners

Client Feedback & Satisfaction Surveys

Buyer & Seller Guide Customization

Mortgage, Title & Insurance Integrations

Exclusive Mortgage Program Access (Cash Advantage, Buy Before You Sell, Lock & Shop)

In-House Title & Closing Services Integration

Real-Time Loan Status Updates for Agents

Automated Pre-Approval & Qualification Tools

Home Insurance Quotes & Bundling for Clients

Integrated Closing Cost Calculators

Productivity & Business Growth

Daily Business Performance Dashboard

AI-Driven Goal-Setting & Tracking

Automated Task Reminders & Follow-Ups

Personalized Business Planning Tools

Commission Forecasting & Tracking

Team Collaboration & File Sharing Platform

Turn static files into dynamic content formats.

Create a flipbook
2026 Regional Recruitment Brochure by Howard Hanna Rand Realty - Issuu