F C I N T E R I O R S
S E R V I C E S
B R A N D
S T R A T E G Y
B R A N D
I D E N T I T Y
B R A N D E D
A S S E T S
D I G I T A L
E X P E R I E N C E
We define the strategic foundation that shapes how the brand looks, sounds, and communicates
Brand positioning
Market & demographic insights
Brand voice and messaging
Project naming (if applicable)
We translate strategy into a clear, ownable visual system built for consistency and longevity.
Logo and identity system
Brand narrative
Typography and color direction
We apply the brand across physical and digital touchpoints to create a cohesive experience.
Marketing collateral
Amenity maps
Environmental and signage consultation
We extend the brand into digital-first platforms with clarity and intention.
Website direction & development*
Social media strategy
Social media content design
(*Development scope varies by project.)
V I R G I N I A H I G H L A N D A P A R T M E N T H O M E S
Virginia-Highland Apartments Homes features a brand identity rooted in the charm, character, and understated sophistication of one of Atlanta’s most iconic neighborhoods. Drawing inspiration from Virginia-Highland’s historic architecture, tree-lined streets, and boutique culture, the branding reflects a balance of tradition and modern refinement
Subtle graphic details and thoughtful layout compositions create a sense of approachability while maintaining a polished presence The result is a brand that feels authentic, welcoming, and distinctly connected to its surroundings capturing the spirit of Virginia-Highland in a way that is both elevated and enduring
W A G O N W O R K S
Wagons Works is a bold, design-forward community shaped by the energy of its industrial roots and the creative momentum of its surrounding neighborhood. The brand identity was developed to feel modern, memorable, and grounded in a sense of place capturing the spirit of adaptive reuse and the character of a historic, work-driven district
HFC Interiors created a cohesive visual identity that draws from utilitarian forms, warehouse-inspired materials, and the authenticity of the site’s legacy The branding features strong typography and confident graphic elements that nod to vintage signage and industrial wayfinding, balanced with a refined, contemporary layout system A curated palette reinforces the project’s raw-yet-elevated personality, creating a brand presence that feels distinctive, scalable, and built to stand out across digital, print, and on-site applications
A N T H E M I I I
Anthem III is a senior-focused residential community developed by Prestwick Development Company, thoughtfully designed to support stability, wellness, and meaningful connection. The brand embodies a lifestyle grounded in comfort, security, and community, while remaining fresh and engaging for today’s active seniors
HFC Interiors led the branding with an emphasis on warmth, approachability, and timelessness, centering health, wellness, and financial security as core values This vision informed a calm, refined visual identity that feels welcoming and residential rather than institutional. In addition to branding, HFC Interiors completed the interior design for Anthem I, II, and III, creating a cohesive experience across all phases Together, the branding and interiors work in harmony to position Anthem as a supportive, connected community where residents truly feel at home
O N
L D S T O W N
oldstown is a mixed-income residential ated along the Atlanta BeltLine in the neighborhood Designed to support es while engaging with the surrounding e development includes 116 residential one of Atlanta’s most dynamic and ors
provided full-scope interior design and ohesive brand identity inspired by the haracter of the neighborhood. The res a bold, urban typeface that reflects s creative spirit and active lifestyle, vibrant yellow logo that enhances the and establishes a strong, recognizable
K I N G S L E Y
Kingsley is a senior living community conceived as a thoughtful celebration of heritage, heart, and home The brand reflects a lifestyle grounded in dignity, stability, and meaningful connection, offering a sense of comfort and belonging shaped by grace, tradition, and care. The branding direction draws from timeless influences and residential warmth, pairing heritage-inspired elements with a softened, contemporary sensibility. A restrained, earthy palette and classic typography establish a visual language that feels composed, welcoming, and enduring, creating an identity that honors the past while embracing the present
In addition to leading the branding, HFC Interiors completed the interior design for Kingsley, allowing the brand and physical environment to unfold as a unified experience Together, the branding and interiors create a calm, connected community that feels familiar, intentional, and deeply livable
