Bringing Your Brand’s Story to Life With Every Design.
what is matchstick A Deeper Dive Into Your Brand Creates
A Deeper Customer Experience.
HFA’s Matchstick Concept Design Service is a proprietary approach to design that is hyperfocused on optimizing every moment of the patron experience. With Matchstick, we create a natural, logical, meaningful flow through your space while bringing your brand’s essence to life.
our approach
Matchstick is a natural extension of HFA’s approach to design. We’re passionate about creating the best possible customer experience through great design and seamless operations, creating a natural, organic flow through your space while retaining meaningful, intuitive interaction at every touchpoint.
Matchstick helps us bring that to life.
how we work The Matchstick Process
There are four important steps in the Matchstick process.
Understanding Your Brand’s Identity
III Understanding What Your Patrons Value
Before any designs begin, we ground ourselves in a thorough understanding of what your brand is all about. Through a deep dive into your brand’s DNA, we gain a greater understanding of your culture, your values, your personality, and everything that makes your brand unique.
The next step in the Matchstick process is focused on the customer, and what they will get out of your space. From entry to seating and circulation to daily operation, every detail helps us create layouts focused on movement, flow, and an optimized experience.
Creating A Narrative Tailored to Your Interest
Armed with a deeper understanding of your brand and your patrons, we turn your brand story into a design direction while identifying and fixing issues that could impact operations and increase construction costs.
Transforming the Story Into A Built Environment
Based on the narrative we’ve created, we concept layouts and visuals that bring your brand to life in the most functional, welcoming, customercentric way, while providing scalability for future growth.
What We Deliver
Through the Matchstick process, we deliver a comprehensive, engaging, insightful package that empowers collaboration while helping everyone visualize the space and align on crucial design decisions.
Matchstick Package Includes:
• Narrative + Mood Boards
• Patron Profiles
• Floor Plans + Renderings
• Experience Mapping
Our Work
HFA’s Matchstick process has brought some truly incredible spaces to life in a wide range of industries and applications.
sports and entertainmentHome Run Dugout
Client
Home Run Dugout
Location
Katy, TX
Size
40,000 SF
HFA was honored to lead the concept design for Home Run Dugout in Katy, TX. The 40,000-square-foot sports and entertainment complex includes 12 simulated hitting bays, a music stage, and a Wiffle Ball field. Our Hospitality + Entertainment Team used the Matchstick process throughout concept design, schematic design, design development, and construction administration. The collaborative process with the client led to spaces where the end-user feels comfortable and engaged with sports amenities throughout the facility that appeals to patrons looking for a destination experience, as well as those wanting a neighborhood feel. Our team was serious about the mission to make anyone at Home Run Dugout feel like they can hit a home run.
social entertainment Smash Park
Client
Smash Park
Location
Roseville, MN
La Vista, NE
Size
30,000 SF (Indoor)
15,000 SF (Outdoor)
Our journey with Smash Park began by understanding the brand identity, translating it into a guiding narrative for the design process—from concept to visuals. In collaboration with passionate clients, we created a vibrant, inclusive space featuring outdoor pickleball courts, courtyard games, and a covered patio with diverse seating. Indoors, we incorporated four pickleball courts, an arcade, axe throwing, duckpin bowling, and a private paddle club for adults, complete with a DJ booth, karaoke room, and versatile event space. Balancing creativity with costeffectiveness, we delivered a budget-friendly design that captures the dynamic synergy between pop art and Smash Park’s unique identity, ensuring a uniqueness within pickleball culture.
thermal wellness
Zion Canyon Hot Springs
Client
World Springs
Location
Laverkin, UT
Size
13,150 SF
4 Buildings
In collaboration with Arco Murray and World Springs, our team played a key role in a multi-building project for a new hot springs resort just outside of Zion National Park in LaVerkin, Utah. Encompassing 38,150 square feet across four buildings, our services extended from concept design through construction administration. The architectural vision included a main entry, office and locker room building, a food and beverage facility for the outdoor venue, and two mechanical support buildings. Designed to seamlessly integrate into the arid hillside surroundings, the structures provide a unique and relaxing experience. Our contribution covered architecture, interior design, and the meticulous execution of construction documents, ensuring a successful realization of this distinctive hot springs resort.
thermal wellness WorldSprings
Client
WorldSprings
Location
Colony, TX
Size
35,427 SF
WorldSprings is a recreational wellness and social experience mineral spa at the Grandscape in Colony, TX. We enjoyed leading all aspects of architecture for this nine-acre project. Our Hospitality + Entertainment Team provided support for concept design, schematic design, design development, and construction documents for the buildings on the property. The Matchstick process uncovered patron needs and expectations that led to experiential features throughout the building including a food and beverage component, spa with treatment rooms, retail spaces, and a luxurious locker room. Our design team was mindful of the need for comfortable and efficient flow in each space and fulfilled the vision of a lodge-like, authentic natural hot springs experience.
experiential retailHappy Dave’s
Client Arrington Oil
Location
Midland, TX
Size
60,000 SF
Happy Dave’s is a convenience store located on 35 acres in Midland, TX, and owned by Arrington Oil. Our Hospitality + Entertainment Team used Matchstick’s end-user-focused design process from concept design to schematic design to create a unique user experience tailored to the people using the space. This nontraditional c-store features 60,000 square feet of distinctive spaces including a mezzanine level, classic car display, a drive-in theatre, and other uncommon c-store attractions that delight its patrons.
Why Matchstick Works
Time after time, Matchstick proves its value in the spaces we create, and the seamless collaboration through which we create them.
By getting early alignment on designs and implementation, we eliminate costly changes down the line.
Our designs are scalable, allowing them to be implemented in spaces of all sizes while allowing room for future growth.
Our designs are budget-conscious, finding savings through streamlined processes and smooth, intuitive workflow
In the end, it all comes together to create a space that brings your vision to life while creating the most positive patron experience possible.
Let’s Bring Your Story To Life
Put the power of Matchstick to work for your next design and get a smart, welcoming space that shows off your brand while creating the most meaningful patron engagement at every touchpoint.
