Vol. 125, No. 10
INSIDE A message from President and CEO ➤ Pg. 2
Community Spotlight features animal shelter ➤ Pg. 2
Counselors-in-Training Program opens registration ➤ Pg. 11-12
hermannsonslife.org
October 2022
Advertising campaign includes televised interview SAN ANTONIO – The 2022 advertising campaign launched this summer to continue the mission of increasing awareness of Hermann Sons Life, its products and unique member benefits. This campaign will continue through January 2023 in key markets in Texas – urban and rural areas with the most active agents. The campaign, under the direction of Texas Creative of San Antonio, includes streaming TV, TV sponsorships, digital display ads, email blasts and social media posts on Facebook and Instagram. You may have already seen some of the advertisements. Hermann Sons Life has worked with the advertising agency since 2020. The campaign continues the focus of Hermann Sons Life as an insurance company that provides coverage and exclusive benefits you can enjoy today – “get the most out of life now” insurance. The advertising emphasizes the great value of a Hermann Sons Life product that offers the added benefits of summer camp, a dance program, retirement home, lodge memberships, scholarships, a discount program, community service opportunities and more. In August, a segment was filmed for KENS TV’S “Great Day SA” broadcast featuring an interview with President and CEO Robin Czarnek and Executive Camp Director Ian Brassett at the Hilltop Camp site. Robin and Ian shared information about Hermann Sons Life and detailed what Camp in the Hill Country offers junior members. It was televised on Sept. 7 and was on the KENS’ TV website and is featured on Hermann Sons Life social media. “It was a perfect opportunity to share all
KENS TV “Great Day SA” co-host Clarke Finney interviews President and CEO Robin Czarnek and Executive Camp Director Ian Brassett for a segment of “Great Day SA” that aired Sept. 7. The interview was held in Comfort at the Hilltop Camp site. the wonderful aspects of our Camp, and we were so happy the segment was shot on location at our beautiful site,” Robin said. The current campaign will also include a segment on KENS TV’s “Good Things Happen” that focuses on random acts of kindness and giving back to the community. “This segment perfectly aligns with our mission statement, ‘we strengthen community through financial protection and service,’” Robin said. “The investment of our members’ premium dollars goes toward community service initiatives, so it was a perfect fit.” For this broadcast, Hermann Sons Life has selected an organization that advocates for foster children and provides emergency shelter for children in crisis. The name of the organization is being withheld at this time as the organization’s leaders will be surprised this winter with a monetary donation and holiday gifts for the children from Hermann Sons Life. The presentation will be filmed and televised on a KENS TV segment of “Good Things Happen.”
Through the digital advertisements, potential customers can click the ad and are taken to a Hermann Sons Life website landing page (https://www.hermannsonslife.org/morebenefits) designed specifically for this campaign. There they can fill out a short form and submit it to the Sales Department to learn more about a Hermann Sons Life policy.