Buy this shirt here: Buy this Official Meet Me The Altar Devil Shirt Ahead of the announcement, ELLE.com had the chance to preview the collections and speak with each designer, all of whom emphasized that Target encouraged them to think big, explore cultural nods, and embrace their own brand DNA. From RHODE, you can expect to see signature features like braided belts and ruching similar to that of their bestselling Pia Dress. “We want people to dress for the fun they want to have this season,” says RHODE co founder Phoebe Vickers. Amen to that. “We were told to go wild, do whatever we want, and have fun withIt, and then [the Target team] took what we had and madeIt come to life,” says Purna Khatau, Vickers’ business partner, adding that because Target has such extensive resources, they didn’t have to “dumb anything down” from RHODE’s typical offerings. The collection also marks the brand’s first forayInto swimwear andItIsn’t the only oneIn the lineup to enter a new category. “[This collection] really encapsulates everything that Fe NoelIs,” says Fe Noel herself. The designer’s capsule carries her signature GrenadianInspired prints, breezy silhouettes, and puffy sleeves. For the first time, however, she got to experiment with accessories, like bags, sunglasses, and jewelry. “We took parts of every collection we’ve ever put out and really created these pieces so that when people seeIt, they feel that they’re getting authentic Fe Noel. They’re getting the vibe...in allIts glory.”
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