Buy it now: Official Dinkin Flicka Fluffy Fingers Shirt, hoodie, sweatshirt and long sleeve tee I was actually at a barIn Chicago with some friends who were also [getting] married, and we all sort of realized we were wanting to leanIn and help but felt like we didn t know what to do, the marketer and editor tells PEOPLE. SoIn 2021, he created online platform The Groom Club as a way to provide the groom centered advice he felt was lacking from the weddings world.I came across a lot of stuff that was geared towards brides, soIt came from this personal experience of getting married, being a little bit by myself and wanting to provide some value to people who might be going through a similar experience, says Sitar. As the editorIn chief of the site, Sitar features stories on budgeting, gift guides, fashion suggestions and more, with the objective of helping grooms have a more active roleIn the process than they traditionally have.
Now, with wedding season rapidly approaching, the expert shares his recommendations for how to nail menswear style for the big day whether you re the groom, a groomsman or a guest. Plus, how to map out the perfect proposal! Sitar says thatIt can be really exciting to showcase personality through a look, and you don t have to do soIn a particularly over the top way. One way to do thatIs by exchanging the traditional flower boutonniere with something more sentimental and unique, like a photo of a loved one or a nostalgic token. Sitar says this moveIs definitely on trend for grooms and groomsmen.If you re attending as a guest with a plus one, he notes that a little pre ceremony outfit planning with your date, so that both can coordinate, goes a long way.