Heather (Peiyao) tang/ REINVENTION

[00/00] REINVENTION

The word reinvention represents my understanding of design and of myself. It also stands for constantly learning and improving myself based on past experiences and constantly drawing inspiration from them. Likewise, it means continual pushback as part of the design process and eventually extracting a design solution and celebrating it.

From Business to Buttons (FBTB) 2022, held in Stockholm, Sweden, is Scandinavia’s premier User Experience and Service Design conference. The theme the conference isthe future of human-centered design, as well as the relationship between design, innovation, and technology and how we can make it work here, now, and tomorrow.

I researched the city and theme where the conference was to be held. This helped me to develop a design strategy and gave me inspiration for the design. The theme of the conference made me choose blue as the base color for design, yellow (like a ray of light) for technology, and orange to represent the future. [No quotes needed for these three words] The neon gradient background represents these three colors blending, interconnecting, and enhancing one another. The choice of bionic arms provides a sense of conflict and points to the question, “Why do you always feel like you’re one step behind?”

The goal of the project was to raise awareness of ocean plastic pollution in the ocean and to explore artwork by artists who recognize the lack of awareness of the problem of plastic waste in the world’s oceans.

The project was inspired by the transparency of plastic waste floating in the ocean. I chose to represent the ocean itself by using blue as well as a modern typeface. The straight lines in the website provide a sense of logic, making it easier for users to find the appropriate infor mation. I also created a simple landing page animation in 3D to create a visual impact.

The goal of this project is to provide an exciting solution to the chal lenge of redesigning Bang & Olufsen’s CSR. By presenting information visually through data visualization, photos, typography, and color.

Bang & Olufsen is committed to design as the core of its entire prod uct range and through sustainable strategies as a way forward. Inspired by Bang & Olufsen’s classic collections and brand philosophy, line elements are used throughout the book. A modern elegance is created through the clever combination of elegant serif and sans-serif fonts. The new system and color palette echoes the brand concept.

[OBJECTIVE] [CONCEPT]

The goal of this project is to make people aware of social media addiction in contemporary society through visual language and to address this problem through design solutions.

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SOCIAL MEDIA ADDICTION [INSTRUCTOR]

[PILL: SOCIAL MEDIA USAGE REPORT]

The Social Media Usage Report encourages users to be more aware of their relationship with social media. In just a few simple steps, data reports are generated in interactive and exciting animated formats. Moreover, unlike complex social media applications on the market that are user-specific, Pill offers attention-enhancing tips and sharing features.

HEATHER (PEIYAO) TANG, MA / REINVENTION [ ]

HEATHER (PEIYAO) TANG, MA / REINVENTION

PILL: THE SOCIAL MEDIA ADDICTION

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[OBJECTIVE]

This complex, carefully designed set promotes a hypothetical film festival for a selected film director. The goal was to create a visual language system explicitly designed for Wong Kar-wai that fully expresses the style, aesthetic discipline, and creativity of he’s films.

[CONCEPT]

After watching all of Wong Kar-wai’s films and researching his career, I identified a theme to explore: the feeling of infinite loneliness, revealed under neon lights, and the endless indulgence in which we keep asking our past selves to find an answer but never get a response. I created flat elements like the image of scratching a lot tery ticket in a highly saturated, blurred blend of light and shadow, representing the constant thirsting for an answer.

[05/10]

FILM FESTIVAL FOR WONG KAR WAI: POETRY OF INDULGENCE

[INSTRUCTOR]

Hunter Wimmer [AWARDS]

[COURSE] Visual system

In the wake of the global pandemic, how can we manage our flexible working hours in a world of freelance design, where efficiency is paramount? How do we address the challenges of working within the different time zones after an outbreak, as well as maintaining an efficient workflow?

Freeflow is a collaborative management dashboard that provides an at-a-glance view of how a freelance designer’s design projects are progressing. It is designed to take the anxiety out of design project management and allow freelancers to make their next design decisions with confidence.

[TASK MANAGEMENT FOR DESIGNER]

Freeflow is a collaborative management dashboard that provides an at-a-glance view of how one’s design projects are progressing.

The theme of this project is to explore the relationship between graph ics through motion graphics, simple graphic changes, and graphic movement I wanted to take it a step further and create a neon dream world through the combination of overlapping lines and colors.

The inspiration for this project began with a dream I had about a cir cle that kept changing and blending into new environments. Thus, I started with the simple idea of “when a circle starts to dream.” It can be any shape or color it wants. The result will take us back to the beginning, but the process of creativity and dreaming will never stop.

The brand upgrade for Sichuan Airlines from China included complete brand identity guidelines and a series of deliverables, which are inspired by Sichuan Airlines’ own service spirit (love and trust) and the traditional Chinese conception of the sea swallow (protective).

In my redesigned logo, I retained the circles concept of the earth, the sea swallow, and the wave from the previous logo modified it by adding the traditional Chinese character Chuan. The new logo combines the rising sea swallow and the unfolding wings. The circle represents integration in traditional Chinese culture as well as the spirit of Sichuan Airlines, while retaining the image of Sichuan Airlines as dynamic and modern.

For every new dog owner, it is important to quickly learn about the fun dog parks around our community and to find ways to help socialize our dogs. However, if we fail to do this, we won’t be able to meet the basic socialization needs of our dogs.

The goal of the project was to design an app that was dedicated to the socialization of dogs. In short,Pet’s up app was designed to help socialize pets by sharing social events and locations. Users can share exciting places to walk their dogs, follow them, and share their experiences through the Pet’s Up app.

TINDER FOR DOGS: PET’S UP [ ]

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[TINDER FOR DOGS: PET’S UP]

The goal of the project was to create a warm, handmade, and welcom ing brand image for coffee shop located in various communities through visual language.

I researched the branding and finalized the details through video conferencing, and the LOUD and circular patterns were inspired by the street names of the neighborhoods where each coffee shop was located. The hope was that the warm, bright color palette would showcase the store’s warm and welcoming feel. At the same time, the geometry of the circles was used to explore more possibilities and bring interest to the brand.

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Mom, Dad, and my grandmother. Thank you for all your support. Your support gives me the courage to try new things.

Thanks to Abby, thank you for always being by my side.

Thanks to Hemi, thank you for staying up late every night you are by my side to keep me company.

Thanks to Mary Scott, Hunter Wimmer, Thomas McNulty, Phil Hamlett, Tory Alders, John Nettleton. Thank you for your patience and inspiration, which makes me become a better and professional designer and hard worker through continuous experimentation and exploration.

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[CONTACT] [BOOK DETAILS] [SCHOOL] [INSTRUCTOR]

Email: Heathertangdesign.com Website: Heathertangdesign.com IG: Heathertang.jpeg

Title: Reinvention Printing and Binding: Blurb.com Typography: DIN 2014 Paper: Mohawk Superfine Eggshell 100# Text

Academy of Art University School of Graphic Design

Mary Scott

[COPYRIGHT ©2022 HEATHER (PEIYAO) TANG]

All rights reserved. No part of this publication may be reproduced in any manner whatsoever without permission and transmitted, distributed, in any form or by any means, including photocopying, recording and other electronic or mechanical means.

Student project only, no part of this book is for commercial use.