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Health City Sun
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September 2, 2022
New Mexico’s Legal & Financial Weekly
Vol. 10.102 No. 35
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Campaign Inspires Interest in
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Technician Careers
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T
he need for skilled technicians in the workforce continues to rise, but many people are unaware of the degree of financial success and personal satisfaction that skilled technicians find in their careers. TechForce Foundation,® a national 501(c)(3) nonprofit, has launched its annual “Because I’m a Tech” campaign in time to align with Labor Day. The “Because I’m a Tech” campaign is showcased on the TechForce website and social media, and features a diverse group of individuals sharing their stories of successful and secure skilled technician careers. “Because I’m a Tech” includes technicians’ testimonials across industry sectors, from auto, diesel and collision repair to aviation, restoration, marine, welding and motorsports. The personal stories from these technicians highlight the fulfilling lifestyles afforded by a range of tech careers. The “Because I’m a Tech” campaign also encourages those whose interest is sparked by a skilled technician career to join TechForce, the first and only social network designed and gamified for tech students and professional technicians. The network helps aspiring technicians connect with each other, trade schools, industry and employers, and encourages participants to earn points in contests and games. Students and educators from two schools NASCAR Tech and EVIT have already earned over a million points each.
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technician profession. Participating companies include Advance Auto Parts, AutoZone, CRC Industries, Ford Motor C o m p a n y, Pennzoil, Penske Truck Leasing and WD-40 Company. Other advocates for careers in the skilled technician field include TechForce Celebrity Ambassadors Bogi Lateiner, Julia Landauer and The Humble Mechanic.
Participants earn points and prizes by accessing training, games, events and more. So far in 2022, TechForce participants have been hosted at major racing events and exclusive VIP experiences, received hundreds of thousands of dollars in scholarships The free platform fuels participants’ interest and passion while supporting and grants and earned prizes including tools, training and gift cards from their career journey, and features not only games and prizes, but also TechForce partners. information about technician industry events and scholarships, as well as opportunities for training, internships and jobs. Participants can learn more Notably, a successful skilled technician career is not limited by age, gender and sign up for TechForce at techforce.org/tech. or ethnicity. In fact, more than 30 percent of active participants in TechForce are women, a demographic much needed in the profession. Women only “As part of TechForce’s workforce development initiative to Power the account for 3 percent of working technicians. To further encourage women Technician WorkforceTM, ‘Because I’m a Tech’ showcases the attractive with interests in skilled technician careers, the TechForce website includes lifestyle and secure economic potential of this profession. These careers a weekly feature, #womentechs-rock, that showcases women in successful are no longer ‘blue collar,’ but ‘new collar,’ high-tech and in high demand,” skilled technician jobs, who share their stories in short video interviews. says TechForce CEO Jennifer Maher. “Thousands of technician students, working techs and educators are already taking full advantage of the fun For more information, visit TechForce.org/Tech, and follow TechForce and free resources available in the TechForce career network because it on TikTok, Facebook, Instagram, Twitter, LinkedIn and YouTube. offers what they need to turbo-charge their futures.” A range of well-known companies have joined the campaign to showcase -(NewsUSA) stories of their successful employees and their passions for the skilled