How to develop a successful fundraising plan

The Art of Volunteer Coordination

HOW TO DEVELOP A SUCCESSFUL

FUNDRAISING PLAN

Darren Bosley – Fraser Coast Mates

What

is your story? Make a connection with your audience

• Who is your audience

• Identify key stakeholders within the audience

• Do they know the background/history of the organisation

• Are you effectively communication your story

• Who is responsible for communications and connections

• The art of storytelling

Objectives and Goals of Fundraising

It’s more than raising funds

• Set overall goals for fundraising activities

• 12 month plan

• The purpose of funds

• Clearing messaging around the purpose

• Set realistic timelines with each activity or event

• Fundraising target

• Long term success is determined by the foundation launch

“Good process achieves good outcomes” Great experiences will achieve great fundraising.

Communicatio

n What are the platforms available

• Have objectives for each of the platforms

• Media need more than “it’s a good cause”

• Constantly evaluate and review the platforms

• Dedicate this role

Partnerships

Choosing Revenue

Streams The best return of efforts

• Each of these operate in a very competitive space

• Align with objectives and goals, not on $$ targets

• Understand the skills of your team

Events

Planning is the key

• Who is your target audience

• Vale of sponsorships

• Realistic timing and goals

• Understanding of costs

• Focus on the experience

• The art of storytelling

• Annual events are determined by the previous event

Merchandise

A risk but important for the brand

• Align with objectives

• Designate as a responsibility to one person

• Realistic targets

• Allow a branding cost

• Messaging

• Support local suppliers where possible

Influencers

Connections builds audiences

• The critical process of choice

• The value of their audience

• Their affinity to your message

Your Team

The most important asset

• “It’s people selling to people”

• Define their roles

• Training and resources to equip your team

• Fundraising committee separate from organisation committee