CPAA 2026 Pumpers Magazine Prospectus

CONCRETE PUMPER’S MAGAZINE ADVERTISING PROSPECTUS

2015 marked the successful transformation of the Concrete Pumper’s Magazine to a more widely read and respected publication covering safety, education, certification, industry news and pumping projects that matter to members and readers.

Since then, the Magazine’s readership has increased and now covers approximately 95% of industry related businesses with 13,000+ Pumpers employed. Rest assured, advertising with the 2026 Concrete Pumper’s magazine will be the best decision you make this year - exposing your company to the largest key decision makers in the industry.

Advertising with the 2026 Concrete Pumper’s Magazine will give your company the chance to form a bond with the Magazine readers, giving your company the opportunity to have the reader’s full attention.

The various advertising options offer your business a great pathway to become an industry leader, utilising the Association’s reach with the only concrete pumping magazine in Australia.

Here is your opportunity... take a few minutes and read the 2026 Magazine advertising prospectus. It may be the most profitable thing you do this year.

Ready to lock in your advertising space? Contact Sam at the CPAA office on 1300 136 636, or email publications@cpassoc.com.au

1,300

8,000

REASONS TO ADVERTISE WITH THE CPAA PUMPERS MAGAZINE

ONLINE COVERAGE

There were Over 9000 Magazine impressions in 2023.

MEMBER EXPOSURE

Hundreds of CPAA Members receive physical copies of the magazine every year.

CONTACTS

EXPOSURE TO NON-MEMBERS

Hundreds of CPAA Orders every year receive a magazine as part of their package – even non-members.

INDUSTRY COVERAGE

The CPAA Magazine covers approximately 95% of concrete industry-related businesses.

The CPAA’s Concrete Pumpers’ Annual Magazine is a key element of Schwing Australia’s communication strategy to our target markets. In addition to being a highly focused way of building brand awareness around the Concrete Pumping and related industries, the fact it’s read in detail by so many decision makers also enables us to communicate more complex ideas via the magazine, with measurable results. I believe the CPAA’s sponsorship packages offer strong value with opportunities for integrated messages across online platforms. If you’re serious about optimising reach and depth of communication across the Australian Concrete Pumping industry, then the CPAA’s Concrete Pumpers’ Annual Magazine needs to be part of your communication strategy.

We choose the CPAA Annual Concrete Pumpers’ Magazine to reach the widest possible scope of industry contributors and participants.

When you’re not the cause or part of the trend, you need the industry body’s eyes and ears to stay in touch with what’s happening.

We can’t always know everything and always be right, so having a real-time partner to connect with is essential.

For these reasons, we choose the CPAA Pumpers’ Magazine

ADVERTISING IS A LAW OF AVERAGES

The beauty about advertising is that it is purely a law of averages. This means the more people that view your advertisement, the more leads you will receive.

Repeat sales are made

Long term relationships are formed

Advertise products and services

Readers interact with advertisment

Interested clients contact your business

Clients purchase your products and services

READERSHIP PROFILE

The readers of the Concrete Pumper’s Magazine represent a large variety of groups in the concrete pumping industry, including:

• Builders and contractors

• Pump Manufacturers & Distributors

• Industry service providers

• Other Pump Contractors & employees

• Concrete Suppliers and repairers

• Pump Certifiers and Assessors

• Registered Training Organisations (RTO’s).

Other readers outside the pumping industry include builders, construction contractors, Federal and State Government departments, relevant regulators, key influencers and decision-makers, e.g. national bodies such as the Master Builders Association.

GETTING INVOLVED

You can get involved in the Concrete Pumper’s Magazine in a number of ways, based on your business and budget. Below are some suggested packages and advertising costs…. there is something for everyone!

Premium Advertising Packages

These are for industry leaders! You have the benefit of promoting your business, long before the final publication is sent out, including other additional benefits as shown below.

GOLD PACKAGE

$3,750 Excl GST (Member only)

• Double page advertisement in the Concrete Pumper’s Magazine

• One page article about your company, recent projects and achievements on the website newsfeed ‘The Pump Line’

• Quarter page company profile in the Magazine

• Company logo on the front cover of the Magazine

• Link to your Company website in the e-blast

• Your Company links on the CPAA website

• Boosted social media post linked to your company

SILVER PACKAGE

$2,500 Excl GST (Member only)

• Single page advertisement in the Magazine

• Company logo on the Magazine inside cover

• One page article about your company, recent projects and achievements on the website newsfeed ‘The Pump Line’

• Quarter page company profile in the Magazine

• Your Company links on the CPAA website

• Boosted social media post linked to your company

BRONZE

$1,750 Excl GST (Member only)

• Single page advertisement in the Magazine

• Company logo on the magazine inside cover

• Quarter page company profile in the Magazine

• Your Company links on the CPAA website

PLATINUM THE ULTIMATE INDUSTRY POSITION

Position your brand at the forefront of Australia’s concrete pumping industry with the CPAA’s most exclusive advertising opportunity.

Designed for industry leaders looking to maximise visibility, strengthen authority and align themselves with the voice of the industry, the Platinum Partnership delivers unmatched exposure across the Concrete Pumper’s Magazine and CPAA communication channels.

This is more than Advertising - it’s a Premium Industry Partnership.

Front Cover Exposure: Premium company branding positioned on the front cover of the Magazine for maximum visibility.

Double Page Premium Advertisement: Showcase your products and services with a professionally positioned double-page spread.

Single Page Advertisment: Showcase your products and services with a professionally positioned single-page spread.

Half Page Company Profile: Dedicated Business Profile highlighting your company

Exclusive Category Positioning: Only one Platinum Partnership is available, providing premium industry exclusivity within your sector.

Editorial Feature Article: Dedicated editorial content highlighting your company, projects, innovations and industry achievements.

Premium Brand Placement: Priority positioning throughout the Magazine and associated promotional material.

CPAA Digital Exposure: 2 x Featured promotion across CPAA communication channels including digital platforms and e-newsletters.

Website & Online Promotion: Company logo, website link and featured business exposure across CPAA online platforms.

Social Media Promotion: Boosted promotional content designed to maximise reach and engagement across the industry.

Industry Authority Positioning: Align your business with Australia’s leading concrete pumping industry publication and professional association.

• Pump Manufacturers

• Equipment Suppliers

• Industry Service Providers WHO SHOULD CONSIDER PLATINUM?

• National Construction Brands

Only one Platinum Partnership position is available.

READY TO POSITION YOUR BRAND AS AN INDUSTRY LEADER?

Contact Sam Patane on 1300 136 636 or via email at publications@cpassoc.com.au

PURCHASE FORM

Booking Form, together with the Advertising Terms and Conditions, covers the whole agreement between your Company and Concrete Pumping Association of Australia. Please fill in all fields below.

ADVERTISING SPECIFICATIONS

PAGE

SPECIFICATIONS TIMELINE &

Preferred File Format

Press Optimised Abobe PDF with:

• All graphic content set as CMYK with a minimum resolution of 300dpi @ 100%

• Line Art with a minimum resolution of 1200dpi @ 100%

• Fonts as curves / outlines (preferred) or all fonts embedded

Other File Formats

We can also accepts materials in all other professional file formats, including: Quark Xpress, Adobe InDesign, Adobe Illustrator and Corel Draw. We accept files in both Windows and Mac formats.

Artwork (up to 1.5Gb total file size) can be sent via wetransfer.com Files up to 10Mb can be emailed to: publications@cpassoc.com.au Files on CD-Rom, DVD or Flash Drive (Mac & Windows formats accepted) can be sent to:

Sam Patane | Magazine Editor Unit 5, 41-47 Five Islands Road Port Kembla NSW 2505

Fax: (02) 4258 0169

Phone: 1300 136 636 Web: www.cpassoc.com.au