A Place Where Things Happen
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The Best Bits Hastings: The Top 5
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Down to Business 8 Getting Around 10 Your Workforce 14 Utilities 16 Industrial Parks 18 A Local Network 22 Hastings Life 24 Living The Dream: Case Studies
Hastings
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www.hastingsnz.com
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In Hastings it’s easier to do things. Less time waiting, less time wasted. It’s easier to get ahead. When it comes to success we all want, more or less, the same thing. Our own version of balance. Achieve harmony in Hastings where there are copious opportunities for small businesses, industry and individuals alike. In Hastings it’s like doing business in the big city, but it really is better. Take away much of what makes city life challenging but keep the rewarding things that just make life tick. No more daily grind, hours commuting, ridiculous rents and coming home worn out, unable to think. Hastings is a connected district with a range of industry, talent, and lifestyle opportunities where the thinkers and doers thrive. Open space for head space ensures opportunities for innovation. A base where businesses delivering products and services across the globe prosper.
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DOWN TO BUSINESS
LIKE A BIG CITY.
BUT BETTER.
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A PLACE WHERE THINGS HAPPEN Hastings is a thriving primary sector district, with a new wave of industry and business launching from the solid economic foundations on offer. These industries are making their mark on the world from Hastings: Agriculture Agritech Call centre / Business support centre Construction Digital technology Engineering Food and beverage Food processing Horticulture Manufacturing technology Professional services Robotics Viticulture Well established as one of the largest apple, pear and stone fruit producing areas in New Zealand, as well as the country’s second largest wine region. As the commercial centre for our expansive district (5,229km²), the city area serves the main urban areas of wider Hastings, Flaxmere and Havelock North, as well as a myriad of smaller coastal and rural settlements.
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THE BEST BITS HASTINGS: THE TOP 5
When it comes to business, we know you’re all about action and results. Hastings has lifestyle in spades but more importantly, you’ll find the tools your business needs to do the things that matter.
Connected to the World Whether it’s our easy reach to the rest of the country by air, sea or sky; boosted productivity and business continuity options via 700km of fibre making our district hum; or the partnerships you’ll create on the ground with existing business, Hastings is connected to the world.
People Power Our people are committed to our region and are here to work. Over a third of our working age population is degree qualified (or higher) offering you a highly-skilled talent pool across a wide range of industries from professional services, to primary sector, to technology and everything in between.
Working Together In Hastings we get things done at all levels. Our local council, business sector and central government agencies connect through our Regional Development Strategy (Matariki) ensuring we are responsive, maximising every opportunity to achieve the best outcomes for our district.
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Inspiring Community Hastings gives you more of what you want, and less of what you don’t. There are already plenty of world-class businesses experiencing all the best aspects of life in Hastings. Our businesses deliver everything from digital food technology results globally, insight and outcomes in automation and robotics, manufacture of farm and industrial equipment, to precision packing solutions. Which is not to diminish our well-established industries (horticulture, agriculture, viticulture) and essential supporting professional services.
Space to Live This is where Hastings has it all. Headspace so your mind isn’t cluttered. Physical space so you’re not rushed and can experience our awesome district on your terms. And somehow, things move faster. Spaces for everyone to call home: village, coastal, rural, lifestyle, urban. As well as spaces to grow young minds with high calibre schools, both private and public.
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DOWN TO BUSINESS
Living
$112,414 $415 Average household income
Average weekly rent
$663,554
58 Schools
Average house value
Jobs 40.5% low skilled
35.5% highly skilled
(NCEA 2 or 3, Level ¾ ANZCO)
(Degree or higher, Level 1 ANZCO)
12.6% semi-skilled
11.3% skilled
(Tertiary certificate, Level 3 ANZCO)
(Registered diploma, Level 2 ANZCO)
Employment by skill level
People
88,000
Unemployment rate 5.0%
Population Employed
10,155
Unemployed
Businesses Striking the balance between energy, action, resources and responsiveness, with the space to think and do, Hastings has what your business needs to succeed. Covering 5,229 km2, we’re big, but we’re not too big. High speed fibre keeps us connected, and transport links to the rest of the country (and the world) mean our products get where they need to be. We’ve got the people, the infrastructure, and of course the lifestyle.
46,160 Filled jobs
The economy is thriving here. Even post-Covid lockdown our retail sector saw 3-4% growth for the same period last year and our unemployment rate was below the national rate. We’re a busy district intent on getting things done. That’s what Hastings gives you. More of what you want, less of what you don’t. 0
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64
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Working age (15-64) 54,570 Source: Infometrics
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GETTING AROUND
Land, air and sea. Hastings is connected in every way.
Land Roads and rail keep things moving and connect your business easily to the rest of the country. State Highway 2 brings traffic from the south and heads on up to Gisborne. State Highway 5 connects Hawke’s Bay with Taupo and further north to Auckland. Locally, the Hawke’s Bay Expressway keeps traffic moving around the region, to the Airport, and provides easy access to the Port. The main rail link from Palmerston North to Napier Port traverses Central Hawke’s Bay, through Hastings to Napier.
Drive Times: Hawke’s Bay Airport to... Wairoa 90 minutes Napier 10 minutes Hastings/Havelock North
25 minutes
Waipukurau 45 minutes Gisborne 3 hours
Fly/Drive Times
Fly
Drive
Auckland
1 hr
5 hrs
Rotorua — 2.5 hrs Taupo
—
1.5 hrs
Wellington
1 hr
4 hrs
Christchurch
1.5 hrs
—
Auckland
Air Hawke’s Bay Airport is the third busiest airport in the North Island and provides an essential role in connecting the Hawke’s Bay region’s people and produce with the wider national and international economy. A few key facts about Hawke’s Bay Airport are: • In 2018/19 more than 750,000 passengers passed through the gates • Three regular direct flight destinations to Auckland, Wellington and Christchurch with onward connections to other centres and international destinations • Approximately 24,000 aircraft movements a year • Runway is 1750m long • Easy commuting to Hasting and Havelock North • New terminal opening in mid-2021 catering for 1 million passengers As well as a gateway to the region for travellers, Hawke’s Bay Airport is a prosperous commercial hub. A total of 18 businesses are already located at the airport, with more than 270 employees working on-site. As the airport sits on 230ha there is potential for many more businesses to establish themselves within the airport precinct. Hawke’s Bay Airport is located near other logistics hubs, such as Napier Port, Onekawa and Whakatū, and has strong connectivity to State Highway 2, rail, and air freight services to support the freight and logistics businesses the airport ideally wants to attract. The new terminal will further support businesses with meeting rooms and hospitality and create a critical mass of existing businesses to attract further support services – as well as the obvious benefit of having an airport on their doorstep so corporate visitors can literally fly-in for meetings.
Rotorua
Wairoa
Wairoa
Napier Hastings
Waipukurau Napier Hastings
Wellington
Central Hawke’s Bay
Christchurch
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GETTING AROUND cont. Sea Napier Port is the premier freight gateway for Hawke’s Bay and New Zealand’s lower North Island, connecting our businesses, our people and our communities to the world. One of New Zealand’s largest container terminals, millions of tonnes of cargo flow across the Port’s wharves into and out of the region each year. The new 6 Wharf, due for completion at the end of 2022, will future proof the port, enable more and larger ships, and support economic growth for the region.
Logs
58 %
Woodpulp
11 %
Timber
6%
Apples & Pears
7%
Meat
5%
Other
13 %
Fertiliser
34 %
Oil Products
28 %
General Cargo
15 %
Foodstuffs
12 %
Cement
5%
FY2020 All Cargo Exports (Weight)
Other 7 %
FY2020 All Cargo Imports (Weight)
5 Million Tonnes of total cargo volume handled.
3.1 Million Tonnes of bulk cargo handled.
Over 670 Ships through the port.
268 Thousand TEU containers handled.
Source: Napier Port
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YOUR WORKFORCE
Agriculture, Forestry and Fishing
13.4 %
Manufacturing 12.4 % Healthcare and Social Assistance
11.3 %
Retail Trade 8.7 % Construction 8.5 % With access to a working age population of just under 110,000 people from across Hawke’s Bay, you’ve got choices when it comes to staff. Our diverse, skilled and stable workforce positions your business to take advantage of a strong regional economy with the numbers and diversity to support larger scale employers. Over a third of the working age population is degree qualified (or higher). Still can’t find who you need? Attracting talented staff to Hastings, particularly those with families, is relatively easy with a broad range of career, study and lifestyle options to suit all tastes. We also present opportunities to help you create your own workforce via tailored, work-ready programmes delivered through Eastern Institute of Technology (EIT) generating a ready stream of employee candidates.
Education and Training
7.5 %
Accommodation and Food Services
5.9 %
Professional, Scientific & Technical Services
5.8 %
Administrative and Support Services
4.9 %
All others 21.6 % Hawkes Bay Employment By Industry (2020)
Managers 18 %
Attracting the right talent from other regions or other countries is part of our greater regional economic development strategy, Matariki. There’s a team getting things done now – they’re working on tactics to help bring the right people here which will include providing information to support with repatriation and resettlement.
Professionals 21 % Technicians and Trade Workers
12 %
Community, Personal Service Workers 9 % Clerical and Administrative Workers 10 % Sales Workers
8%
Machinery Operators and Drivers
6%
Labourers 16 % Hawkes Bay Employment By Occupation (2020)
Management and Commerce: Certificate (Level 1-3)
7065
Engineering and Related Technologies: Certificate (Level 1-3) 6619 Management and Commerce: Degree (Level 7)
4875
Engineering and Related Technologies: Certificate (Level 4) 4546 Society and Culture: Degree (Level 7)
4473
Health: Degree (Level 7+)
4315
Education: Degree (Level 7+)
3986
Society and Culture: Degree (Level 7+)
3834
Architecture and Building (Level 4)
2971
Food, Hospitality and Personal Services: Certificate (Level 1-3) 2899 Top 10 Qualifications In Demand (2020) Hastings
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Source: Infometrics
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UTILITIES Hastings already has the infrastructure in place that will scale up with your business which we know is essential to success.
Power Companies rely on power to function. Fact. Hawke’s Bay’s electricity distributor, Unison Networks, assures reliability through their world class network deploying the latest technology further backed by ISO 55001 certification – that’s total commitment to operational efficiencies. The fantastic central location of Hastings enables a robust distribution network, with supplies being transmitted from north and south generation sources. Unison can work directly with your business to scope and develop a tailored electricity supply solution. Gas Powerco operates, builds and maintains our gas network. With a business focused on lines and pipes, Powerco spends more than $10 million every year on safety driven maintenance and network quality upgrades to the vital infrastructure. Powerco also invests in gas pipeline installation into new subdivisions. Water The Heretaunga Plains aquifer is a significant natural resource for Hawke’s Bay. It is used for public water supply and for industrial use and irrigation across the wider Heretaunga Plains. Hastings District is criss-crossed by several major rivers, the three biggest being Tukituki, Ngaruroro and Tutaekuri. Construction Capability Hastings is home to a number of large scale, highly diversified, construction companies backed with big experience. They’ve got the expertise and in-house resources to undertake new build projects to large scale. Fibre & Telecommunications Being connected to a high speed network is crucial for your business to do more, in less time. Chorus New Zealand’s high-quality, high speed ‘fibre to the premises’ (FTTP) network delivers large amounts of data further and faster than old school copper broadband. You’ll be in the driver’s seat with speed, capacity and control when you engage with one of the telecommunications companies servicing the district. Some are locally owned and operated, some even award winning, because that’s what we do in Hastings.
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INDUSTRIAL PARKS Hastings has dedicated places - Industrial parks where industry thrive.
Omahu Industrial Zone 65 hectares of new general industrial land, Minimum lot sizes 1,000m² – 2,000m² New water and wastewater services (no trade waste access) Easy access to expressway Wide road frontage options ideal for businesses needing a higher profile such as machinery/ equipment sales or hire Roading improvements scheduled with two new roundabouts Example tenants: McCain, Greenmount Foods, Bostock New Zealand, Furnware, Metalcraft Roofing, Hustler, Hydralada, Fletcher Steel, Downer, ERL/ MELO, Freshmax
Irongate Industrial Zone Large land area (118 hectares), average lot size of one hectare, minimum 5,000m² Dry industries (no trade waste access) Sewer and water connection infrastructure ready for connection Short and longer term use Adjacent to the expressway providing excellent access to northern and southern routes Roading improvements continuing with the construction of a new roundabout Types of industry: wood product manufacturing, textile production, broad metal product based manufacturing, pack house and cold-storage, logistics, warehousing and distribution Example tenants: Sunfruit Orchards Limited, NZL Transport, The Carr Group, Rockit Global Ltd, TUMU Timbers, Stephenson Transport Limited, ACME Supplies
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INDUSTRIAL PARKS
Whakatu Industrial Zone 60 hectares Suited to wet processing industries as it has capacity for large trade waste Options to utilise rail and easy access to road transport Napier Port only 18kms away, development of an Inland Port is also currently being investigated Example tenants: Silver Fern Farms, T&G, Apollo Beverages
The Tomoana Food Hub 22.5 hectares Trade waste access zone and can connect to wet industry operations Specifically designed to meet the needs of food businesses, zoned to locate any business operating in food industry Options to design, build and lease or purchase available 18kms to Napier Port Potential sites adjacent to Foodeast the Hawke’s Bay Food Innovation Park Example tenants: Jamestrong Precision Packaging, Miracle Water, Fonterra
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A LOCAL NETWORK Businesses in Hastings, and the wider region, like to connect. Sharing ideas and experiences provide opportunities for us all to grow. You will have easy access to a range of organisations who are ready and waiting for coffee and a chat to see how they can help your business flourish.
Mana Whenua Partnership Relationships Heretaunga or Hastings is the home of Ngati Kahungunu, which through its myriad of hapu and marae gives us our cultural identity and cultural narratives. Hastings District Council acknowledges all of its mana whenua partners that given the geographical, cultural and post-Treaty settlement landscape, includes multiple groups:
Hawke’s Bay Business Hub - Ahuriri & Hastings www.hbbusinesshub.nz
Eastern Institute of Technology www.eit.ac.nz
A unique collective of business support agencies and services working collaboratively to support the growth of business in the region, The Hub is the place where business people can gather to learn, share, connect and grow their skills to unleash their business potential.
The Eastern Institute of Technology (EIT), one of New Zealand’s leading institutes of technology, is our local tertiary education provider offering 150 qualifications from certificate to postgraduate qualifications.
Ngati Kahungunu Iwi Incorporated Te Taiwhenua o Te Whanganui-a-Orotu Te Taiwhenua o Heretaunga Ngati Pahauwera Development Trust Maungaharuru Tangitu Trust
Business Associations Hastings and Havelock North both have active business associations dedicated to encouraging their retail hubs through support networks and enhancement for their members.
Hineuru Iwi Trust Mana Ahuriri Trust Heretaunga Tamatea Settlement Trust
Hastings City Business Association: www.hastingscity.co.nz Havelock North Business Association: www.havelocknorthnz.com/hnba
EIT is equipped to support your workforce (current and future) as they deliver well-trained workers and creative and critical thinkers to the region. Students gain transferable knowledge and handson skills through placements, internships and other opportunities to learn “outside the classroom” through EIT’s strong partnerships with local industry.
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HASTINGS LIFE
Enjoy a lifestyle that brings, happy, relaxed days with plenty of opportunities.
Lifestyle
Getting Around
Hastings delivers a great lifestyle that is better for your health, for familylife and for whatever you like doing when the work day is done.
Public transport is so important to the local economy and social wellbeing of our people. Bus services in and around Hastings, Flaxmere, Havelock North, Taradale and Napier are managed by Hawke’s Bay Regional Council and operated by GoBus. Our region is connected with over 100km of cycle ways (iWAY) which encourage easy and safer urban cycle use.
Long hot summers (October to March) and mild winters make Hastings a great place for people who love the outdoors. Hawke’s Bay presents a smorgasbord of beautiful scenery, outstanding rivers and beaches, awardwinning wines, gourmet experiences, family fun, unique wildlife, stunning architecture, rich cultural heritage, and outdoor adventure. New Zealanders love their sport and we are no exception. Hastings has a diverse range of sporting facilities and outdoor sports fields including Mitre 10 Park Hawke’s Bay which has exceptional facilities across many sporting codes, with plans for further development, attracting 320,000 users per year. There are museums and art galleries, New Zealand’s oldest Farmers’ Market, world class golf courses, as well as beaches for swimming, surfing and boating, and kilometres of cycle trails.
Healthcare Hawke’s Bay’s public hospital in Hastings is complemented by private hospitals and a comprehensive range of private surgical facilities and consultants. The Hawke’s Bay District Health Board employs over 2,600 staff providing excellent health services, by working in partnership to improve the health and wellbeing of our people.
Visitors & Events Education Parents want to give the best to their children, and an excellent education is perhaps the greatest gift of all. Hastings has 58 schools including some of the highest achieving in New Zealand. Highly regarded integrated schools for girls in years 7-13 are Iona College and Woodford House. For the boys, Hereworth School (private) specialises primary and intermediate education, and Lindisfarne College (integrated) caters for boys in years 7-13. These Hastings schools offer the choice of day student or boarding. Hastings also has an excellent range of public schools and pre-school learning centres. It is safe and easy to get to school each day with students walking, cycling or taking a short bus ride.
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Something for everyone, any time of the year. The Hastings District attracts a range of large scale events from sport and recreation, to music, food and wine throughout the year. Key events in the annual calendar include Horse of the Year, F.A.W.C., Hawke’s Bay Marathon and outdoor cinema and concerts. Toitoi Hawke’s Bay Arts & Events Centre hosts a programme of arts, culture and events appealing to a wide range of audiences, while wineries and luxury accommodation provide further drawcards.
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LIVING THE DREAM: CASE STUDIES
Heinz Wattie’s Deep local roots
Wattie’s has been a household name in Hawke’s Bay since 1934, and all these years later it remains deeply rooted in its Hastings origins. A remarkable number of New Zealanders have either worked or know someone who has worked at Wattie’s, either in the factories, or for the growers, some now third generation suppliers to this iconic brand. Being located in the “Fruitbowl of New Zealand” and within a district that is renowned for innovation and a thriving fruit and vegetable growing sector, means it is likely to remain firmly embedded here, says Heinz Wattie’s non-executive chairman Mike Pretty. “These days, provenance plays a key role in consumer choice – New Zealand’s reputation is ‘solid gold’ with export customers. Hawke’s Bay’s credentials are incredibly strong for local consumers and indeed, all over New Zealand. Its climate is wonderful and it has a strong environmental track record.” As a growing and processing company, Heinz Wattie’s is the leading supplier to the New Zealand grocery trade and is also a significant exporter sending around 20 containers of food offshore every day of the year. At the original Wattie’s factory site in Hastings, and the Tomoana site purchased in 1995, about 140,000 tonnes of canned fruit and vegetables, baked beans, spaghetti, soups, frozen meals and sauces are produced each year. In peak season, the company employs around 1,600 people in Hawke’s Bay, producing simple and complex recipe products, undertaking research and development, planning, maintenance, agriculture, administration, operating one of the largest logistics centres in the region along with a myriad of other functions necessary to allow this business to operate. Being situated in Hawke’s Bay is no impediment to a large business focused on both domestic and international markets, in fact, the location is highly conducive in many ways, Mr Pretty says. “We are close to the Ports of Napier and Wellington, and the downstream infrastructure is very good – from transport to warehousing to accessible raw materials. Having local councils that are pro-business is helpful, the regulatory environment is realistic and clear and there is support for innovation. For example, the Hastings District Council’s support of the Food Innovation Hub [Foodeast] shows it is prepared to take the lead to create a facility that will create future opportunities for the region.”
Being situated in Hawke’s Bay is no impediment to a large business focused on both domestic and international markets, in fact, the location is highly conducive in many ways. Underpinning these practical considerations is the fact that Hawke’s Bay has a highly vibrant horticultural community that is very supportive of the processing industry recognising the balance that processing brings to the sometimes changeable export and local fresh produce markets they also engage, he adds. “Growing is at the heart of what the Hawke’s Bay community does – it’s not just a hobby, it’s real, and those involved in the industry are very supportive of each other and share a common passion for growing and producing world class foods in an environmentally and socially responsible way.” Hastings
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RTA Studio Liking a better city
Award-winning architecture practice RTA Studio set up an office in Havelock North in 2020, a move that’s proven to meet their hopes and expectations – and then some. Founded in 1999 by executive director Richard Naish, the practice has won more than 70 local, national and international awards, across commercial and public buildings, and private residential projects. Starting out in Auckland, where its main office is still located, home to about 30 staff, it expanded to Joll Rd in Havelock North and, having outgrown that space, is now moving to larger premises in the village centre, where two, soon to be three, staff are based. Richard says the Havelock North move was driven by the fact the business already had a number of projects on the go in Hawke’s Bay.
There’s strong growth with tourism, it’s accessible from Auckland, and is attractive with its proximity to the coast and the mountains, wineries and food producers. “As they started to build up we thought it made sense because we needed to service this work and we saw a lot of potential in the region. “There is strong growth with tourism, it’s accessible from Auckland, and is attractive with its proximity to the coast and the mountains, wineries and food producers. “We thought about it carefully. We’re not setting up offices everywhere, we can oversee work still from Auckland but thought it was valuable to have feet on the ground in the region.” So far, it has worked out even better than they had imagined, with some great projects on the go, including developments in Ahuriri, Napier, and the Joll Rd buildings and laneway in Havelock North. The business has also been working closely with Hastings District Council on the Food Innovation Hub, Foodeast. With this and other projects, he says Hastings District Council had been proactive and helpful when dealing with consenting matters such as building and resource consents. “We also work with local consultants such as town planners and they also seem to have a good relationship with council – it makes it easier for us when these good relationships already exist.”
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Rockit Global Ltd Local growth, global success
Rockit Global Ltd has undergone extraordinary growth since its inception in 2010, and being situated right here in the heart of apple-growing country is one of the many factors in its success. Its sweet, miniature apples are a household name now, but it was early bold thinking and problem solving that identified what started out as a genetic oddity could become a “rock star” apple, now exported to 30 countries around the globe – Asia and the Middle East being the main markets. Chairman John Loughlin says Hastings is a great place to be based. “Hawke’s Bay as a whole is a great place to grow apples – more than 60 per cent of the national crop is grown here — it has a great climate for growing the quantity and quality required, and the right infrastructure to support horticulture, providing a network with all the systems we need.” Growing at a rate of 30 per cent a year, staff numbers have also grown, and the business needs to expand and will move from its location in Havelock North to a new development for a coolstore, packhouse and offices in the Irongate industrial subdivision. Hastings District Council identified the need for the Irongate industrial zone for dry industries, including the booming horticulture sector, more than 10 years ago, one that could cater for industry growth in the region, located close to the main expressway to enable efficient transportation across the region. John says council’s support for Rockit’s move, including providing prompt resource consent, demonstrated its support for the industry, which combined with the business’s other partnership support bodes well for the future. “Having the ability to secure this development at Irongate will be value-adding, reducing logistic costs in the supply chain, pre and post-packing. This new development will enable all operations to be under direct Rockit control, on one site, where we can continue to create real jobs and sustainable exports that will create significant potential for the region.”
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Kiwibank Creating big city jobs in Hastings
In a post-COVID world, different ways of working are becoming the norm but it’s nothing new for Kiwibank’s regional office in Hastings. Kiwibank set up its Hastings office in 2014, prompted by a desire to ensure it could be resilient should an emergency event affect operations at any one site. Customer experience manager Mairin Gallagher said the move proved its value when the Kaikoura earthquake struck in 2016, and the Hastings location had also proven to be a drawcard workplace for people both local and from outside the region. Today, the office on the corner of Market St and Queen St houses about 160 staff, 90 to 100 of those in the contact centre as well as newly added specialist teams in lending, customer verification, business banking and a small contact centre for Kiwi Wealth. “The world is changing, and that has accelerated with COVID with more people working remotely,” says Mairin. “Since we opened we attracted people from the bigger centres like Auckland and Wellington who the bank can support working here. This area is a destination for people who want to balance being able to live, work and play, as well as continue their career progression in a way that they traditionally would have only been able to do in the larger centres.” While it attracts staff from out of the region, Kiwibank primarily employs local people, depending on their skill set, she says. “And it’s getting easier – people are coming back to live here and bringing skills with them that would have been hard to recruit for locally previously. We also have entry roles, which are a massive opportunity locally for career progression in financial services.” Over the last year and a half learning pathways have been created to help people to move into different roles, and the organisation has been meeting the challenge of catering to a world that operates beyond the regular nine-to-five working hours. “For contact centre work in particular that means offering shifts that allow people who want to work evenings and maybe spend their days with whanau or undertaking study.” The overarching aim was to enable people to work for a large Kiwi organisation supportive of their lifestyle, study and family situations, right here in Hastings.
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Hastings
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www.hastingsnz.com Hastings
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