5651 Old Wilkie Road - Luxury Listing Presentation - Team Augello
Presented By:
Harry Norman, REALTORS®
A warm welcome from Atlanta’s First in Luxury
Selling your home is a personal and significant journey, one that requires partnering with a trusted advisor to represent your most valuable asset. As Atlanta’s first in luxury, generations of sellers have entrusted Harry Norman, Realtors® with the sale of their home.
Within the following pages, we introduce the strategic media investments through whichyour exceptional property will be showcased locally and globally, the tailored marketing collateral designed to complement your home and tell its story, and the key marketing efforts aimed at driving traffic to your home - a proven results-driven strategy.
Team Augello
THE TEAM
Donna Augello, REALTOR®
With 20 years in real estate, I’m proud to be a topproducing agent at Harry Norman Realtors. As an Atlanta native, I know our neighborhoods inside and out and love guiding clients through a seamless, personal experience. Before real estate, I owned a salon, which instilled my passion for service and building lasting relationships. Today, I lead an award-winning team backed by Atlanta’s oldest residential firm, pairing trusted expertise with innovative marketing. When I’m not working, I’m in Alpharetta with family, discovering new restaurants, or unwinding at Lake Lanier with my Labradors.
Holly Friend, REALTOR®
Holly Friend is an Associate Broker, Relocation Specialist, and Accredited Buyer’s Representative with over 20 years of real estate experience. Known for her exceptional service and clear communication, she guides clients through every step of buying or selling— from preparing a home for market to finding the perfect fit—with confidence and care. As part of Team Augello at Harry Norman Realtors, Holly leverages award-winning marketing tools, deep local expertise, and a collaborative team to give clients a distinct edge in today’s market.
She lives in Lake Arrowhead, a mountain, lake, and golf community, with her husband of 38 years, and cherishes time with her two sons, their wonderful wives, and three adorable granddaughters. Family is at the heart of everything she does, and Holly’s mission is simple: to help you Love Where You Live.
Ashley Craig-Diaz, REALTOR®
Born in Atlanta and raised in North Georgia, Ashley now lives in Roswell and brings a well-rounded perspective on Georgia’s communities. After 25 years teaching piano, she turned her passion for homes into a real estate career, joining Harry Norman Realtors in 2019. Since then, she has earned her Associate Broker license as well as designations including Christie’s International Luxury Specialist and Relocation Specialist.
Ashley is active in the Roswell community through school and arts organizations and is dedicated to creating a seamless, luxury experience for every client. She lives in Roswell with her husband Chris and their two children, Fiona and Eliot.
THE LUXURY STRATEGY
Here we introduce our strategic media investments through which your exceptional property will be showcased locally and globally, the tailored marketing collateral designed to complement your home and tell its story, and the key marketing efforts aimed at driving traffic to your home - a proven results-driven strategy.
LUXURY IS OUR SPECIALTY
We promote your property to the world with more luxury affiliates than any brokerage in our market, providing your listing with unmatched global online exposure.
Known for featuring the world’s most exceptional homes in over 70 countries, Luxury Portfolio International positions your listing in front of 3+ million high-net-worth buyers annually through our exclusive partnership. Their million plus advertising budget drives traffic to an extensive online experience: web, social media, and digital print marketing.
As the exclusive Board of Regents member for Georgia, you gain an exclusive online presence and preferential treatment in consumer searches, connecting with affluent buyers represented by the top brokers in over 55 countries.
Recognized by Forbes, the Inc. 5000 List, and The Wall Street Journal as a distinguished industry leader, Who’s Who in Luxury Real Estate showcases your listing among an exceptional collection of million-dollar estates.
Proudly known as Our London Office, we connect you to the UK housing market through our exclusive Mayfair International partnership, celebrated as the premier destination for buyers initiating their home search.
DIGITAL MARKETING THAT GENERATES RESULTS
The next owner of your home is 51% likely to find your home online. That’s why we invest heavily in our digital strategy to ensure your listing captivates buyers across the web, meeting them wherever they start their search.
HarryNorman.com
Starting with your featured listing on Harrynorman.com, boasting 1.6 million views annually and 600,000 unique visitors, we excel in keyword searches for Atlanta Real Estate, resulting in top notch visibility, and an annual 14,000+ property request clicks from interested buyers.
What Now Atlanta, an Exclusive Partnership with HNR
Your listing is eligible to be featured on What Now Atlanta, a premier news source for real estate, retail, and restaurants, reaching over 1.5 million readers through Google and Apple News.
Adwerx: Targeted Digital Ads for Your Listing Debut
To create immediate buzz in your first week on the market, we run a digital ad campaign targeting people within 15 miles of your listing who show interest in real estate,averaging 3,000 views on major websites and social media platforms.
YOUR HOME, YOUR STYLE
From refined brochures to sleek digital assets, every marketing piece is tailored to complement the style of your home and tell its story, distinguished with the header Exceptional Property.
SOON TO MARKET
eNewsletter
Social Media Tile
Social Media Story
NEW EXCLUSIVE
eNewsletter
Social Media Tile
Social Media Story
OPEN HOUSE & AGENT CARAVAN
eNewsletter
Social Media Story
PRICE IMPROVEMENT
eNewsletter
Social Media Story SOLD
Social Media Tile
Social Media Story
CLASSIC SUITE
MODERN SUITE
MARKETING TIMELINE
A glimpse into the key marketing efforts to drive buyer traffic and maximize exposure, all featuring cohesive Exceptional Property branding designed by our In-House Luxury Team to elevate your home.
STAGING
• Adjust furnishings and décor as needed to make the home inviting and enhance value
IMAGERY PRINT & DIGITAL COLLATERAL
• Professional photography to capture the allure of the home
LISTING LAUNCH ONLINE EXPOSURE IV
• HarryNorman.com
• MLS
• 13 luxury websites
• 30+ syndication partner websites
OFFICE PROMOTION EVENTS
• Open Houses
• Broker Opens
• Digital ad campaign by Adwerx
• Dedicated social media promotion on HN social to 150,000 engaged viewers
• Featured in office sales meeting
• Office social media channels
• Custom 12+ page luxury property brochure with feature sheet
• Digital property brochure via ISSUU
• Social media and eNewsletter assets
• Office eNewsletter announcement
• Exceptional Properties company eNewsletter to 4,000+ exclusive agent list
• Feature opportunity in monthly PR submission, spotlight on special features,to media partners and luxury affiliates
• Eligible feature in What Now Atlanta
• Luxury Digital Presence Portfolio highlighting online exposure and any applicable media coverage
• Eligible Inclusion within PR Pitch Kit presented by HNR’s public relations firm to various media outlets that represent the likely demographic of potential buyers
• Full page feature in HNR Digital Home Magazine
• Exclusive Luxury Listing Performance Analysis every 20 days to monitor and enhance online performance
CONTINUED COMMUNICATION
We’re dedicated to making your selling experience seamless. We’ll guide you through the process and keep in constant communication - from custom reports to phone calls, trust that you’ll stay informed every step of the way.
Digital Ad Campaign by Adwerx
Your targeted ad campaign runs for the first week of your listing debut, reaching likely buyers within a 15-mile radius. Upon conclusion, you’ll receive analytics showcasing your extensive viewer reach. Prepare to be impressed.
Luxury Listing Performance Analysis
Stay engaged with the online activity of your listing through this streamlined report, detailing traffic across four prominent websites where your home is featured.
20 days from On Market Date
Digital Presence Portfolio
Experience the value of our digital reach through this custom report, complete with hyperlinks to view your listing featured on HarryNorman.com, our luxury affiliates, and our affluent network of media partners.
