Vol.13.No.2 Malaysia Retailer Blupepper

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BLUPEPPER: POWERING SMARTER DIGITAL SIGNAGE

Desmond Khoo, Director of Elepoint Solutions, Chris Yeo, Head of Business Development

BLUPEPPER: POWERING SMARTER DIGITAL SIGNAGE

Effortless screen management from anywhere.

In an era where digital content must move as fast as consumer expectations, businesses are increasingly looking for smarter ways to communicate, engage and adapt in real time. From retail promotions and menu boards to hotel lobbies and corporate offices, screens have become critical touchpoints, but managing them efficiently across multiple locations remains a challenge. This is where Blupepper has carved out a powerful niche.

Launched in 2020, Blupepper is the flagship product of Elepoint Solutions, a Malaysia- and Singapore-based cloud and IT solutions provider incorporated in 2011. Backed by more than 15 years of experience in IT and cloud services, Blupepper has grown into a robust cloud-based digital signage content management system (CMS) designed to simplify how businesses manage, schedule and scale content across one screen, or thousands.

Built for flexibility and ease of use, Blupepper works seamlessly with any TV screen, from standalone displays to full-scale digital signage networks. Today, it serves a diverse range of industries, including retail,

food and beverage (F&B), hospitality, education, and corporate offices, helping organisations regain control over their on-screen messaging.

SOLVING A REAL INDUSTRY PAIN POINT

Blupepper’s origin story is deeply rooted in real-world operational challenges. In its early years, Elepoint Solutions focused primarily on cloud services and IT solutions, working closely with clients across manufacturing and hospitality. The company was particularly active in providing digital solutions to three-, four- and five-star hotels, helping them digitalise guest rooms and operations. The spark for Blupepper came from a simple but persistent request from a hotel client.

“They asked us whether we had a solution that would allow them to manage content on all their TVs, from lobby screens, to gym TVs, and ballroom displays showing daily events, weddings and promotions,” said Desmond Khoo, Sales Diretor of Elepoint Solutions. “At that time, every update required staff to physically go to each screen with a USB drive. It was inefficient, timeconsuming, and prone to errors.”

The hotel’s challenge was clear:

content needed to be updated frequently, sometimes multiple times a day, and manual methods simply did not scale. While Elepoint already had deep expertise in cloud infrastructure, it did not yet have a product tailored to digital signage content management.

“That request pushed us to start developing Blupepper in 2019,” Desmond said. “The idea was straightforward. We take what we already knew about cloud technology and apply it to content management for screens.”

BUILT DURING A CRISIS, ADOPTED BEYOND HOSPITALITY

By the time Blupepper was ready, the world had changed. The COVID-19 pandemic hit in early 2020, and the hospitality sector, Blupepper’s original target market, was among the hardest hit. Hotels were the last industry to recover, and many digital initiatives were put on hold.

Yet, amid the disruption, Blupepper found unexpected traction. As movement control orders (MCOs) were imposed and lifted repeatedly, retail and F&B outlets faced an urgent need for

We are a cloud-based CMS for digital signage that allows businesses to easily manage, schedule and scale content across one or thousands of screens. And it works with any display.

– Desmond Khoo, Director of Elepoint Solutions.

flexibility. Promotions changed overnight. Health and safety messages had to be updated instantly. Businesses wanted fewer physical touchpoints and faster ways to communicate with customers.

“The solution we developed for hotels suddenly became exactly what retailers and F&B operators needed. The timing turned out to be right,” explained Chris Yeo, Head of Business Development.

Retailers and restaurant chains began adopting Blupepper to manage menus, promotions and announcements across multiple outlets, often spread across different regions. While hotels only began returning in significant numbers around 2022, Blupepper had already expanded its footprint into retail, F&B, offices and beyond.

Today, its client base reflects that evolution, but its DNA remains rooted in solving operational inefficiencies through cloud-based control.

HOW IT WORKS

Blupepper streamlines digital signage through a simple threestep process: upload, manage and deploy. Users can easily upload images, videos and live content to the cloud without any technical expertise, making content instantly ready for use across any screen.

From a single dashboard, content can be organised, scheduled and updated with full control over what plays, when it plays and where it appears, whether on one screen or thousands. With instant deployment, changes go live within seconds across displays anywhere in the world, ensuring consistent, realtime communication.

REAL-TIME, CENTRALISED CONTROL ACROSS ALL SCREENS

At its core, Blupepper transforms how businesses manage digital content. Without a system like Blupepper, updating screens via USB may work for one or two locations, but quickly becomes unmanageable at scale.

“For a retail or F&B chain with outlets across Malaysia, asking staff to update screens manually is a big challenge,” Desmond said. “Sometimes it doesn’t get done.”

With Blupepper, businesses gain centralised, real-time control over every screen in their network. Content updates become instant and intuitive. Marketing teams can push new promotions across hundreds of outlets simultaneously, while operations teams can monitor screen status, whether displays are online, offline, turned on or off.

Users can also view live

snapshots of what is currently playing at each outlet, providing proof of play and quality assurance. Whether a manager is based in Kuala Lumpur or Singapore, they can instantly check what customers are seeing in Penang, Johor, or even overseas.

“Because Blupepper is cloudbased, geographic boundaries disappear. Customers can manage screens across Malaysia, Singapore, Thailand, the UK and beyond, making it a powerful tool for regional and global brands,” said Chris. “The result is improved efficiency across marketing and operations, reduced manpower dependency, and total visibility over brand messaging.”

CUSTOMISATION WITHOUT COMPLEXITY

One of Blupepper’s defining strengths is its flexibility. Businesses rarely operate with a one-size-fits-all approach, especially across different regions or outlet formats.

“Every outlet can have different content,” Desmond explained. “For example, East Malaysia may celebrate Gawai, while outlets in Peninsular Malaysia focus on Hari Raya. Prices may also differ due to logistics and other costs.”

Blupepper allows businesses to group outlets and segment

content accordingly. F&B operators can manage price differences for airport or theme park outlets, which typically charge higher prices. Promotions can be localised, regionalised or deployed nationally, all from a single platform.

Despite its advanced capabilities, Blupepper is designed to be highly user-friendly. About 90% of customers manage the system themselves without needing external support. The software follows a simple Software-as-aService (SaaS) model with annual subscriptions, keeping costs predictable and transparent.

“Our philosophy is simple,” Chris said. “If you pay for the software, you should be able to use it easily. You shouldn’t have to pay extra just because it’s complicated.”

For customers who prefer outsourcing, Elepoint offers optional content management services—

but the emphasis remains on empowering users.

A CUSTOMER-CENTRIC PHILOSOPHY

Elepoint’s approach to customer service is guided by a core principle known internally as BCEE: “Best Customer Experience Ever”.

“Our technical team treats customers as partners, not vendors,” Desmond said. “We solve problems together.”

This mindset, combined with strong local support, has helped Blupepper compete effectively against international solutions, including American products and large hardware-led vendors.

Unlike many competitors who bundle software as an afterthought to hardware sales, Elepoint develops Blupepper entirely in-house. This allows for faster updates, tighter security control, and immediate local

support without reliance on overseas principals.

Blupepper works with any TV screen, meaning customers do not need to replace existing hardware. While Elepoint can help procure displays if required, its focus remains firmly on software excellence.

SECURITY, RELIABILITY AND A RARE MONEY-BACK GUARANTEE

As an IT and cloud services company, Elepoint places strong emphasis on security and reliability. Blupepper operates with a 99.5% Service Level Agreement (SLA), which is a rarity in Malaysia’s digital signage market.

“If our cloud service goes down and customers cannot access their content, we compensate them,” Desmond said. “We put our commitment in writing.”

This assurance gives customers confidence that their screens—,

often critical to sales and customer experience, will remain operational.

SPEED MATTERS IN FASTPACED INDUSTRIES

For quick-service restaurants (QSRs) and fast-food chains, content speed can directly impact sales. Animated menu boards, festive campaigns and limited-time offers must be deployed instantly across all outlets.

“Printing menus or updating USBs is too slow,” Desmond said. “With Blupepper, promotions can be rolled out immediately.”

Blupepper already serves international brands such as A&W and Subway, supporting their need for rapid content deployment during seasonal campaigns and short-term promotions.

INNOVATING BEYOND SCREENS

In early 2025, Elepoint introduced new interactive features within

Blupepper, known as “Lift & Learn” and “Place & Learn”, expanding the platform beyond passive display.

Lift & Learn allows customers to interact physically with products. When a shopper lifts a product, sensors trigger the screen to display relevant product information instantly. The solution works across industries, from retail and education to exhibitions.

Place & Learn offers a similar experience but is activated when an item is placed on a designated area—commonly used at events or interactive booths.

These features also generate valuable data, showing which products are picked up most frequently. Retailers can use these insights to refine merchandising, optimise inventory, and identify best-selling variants.

“All existing Blupepper users can activate these features by adding hardware. The software is already included,” Chris explained.

“Customers see real ROI because the system helps them drive additional sales.”

A PLATFORM BUILT FOR GROWTH

Blupepper stands out not just as a digital signage CMS, but as a future-ready platform designed to evolve with business needs. From its beginnings in hotel lobbies to its current role in retail, F&B and interactive experiences, Blupepper has proven its adaptability.

By combining cloud reliability, real-time control, user-centric design and continuous innovation, Elepoint has positioned Blupepper as a powerful enabler of modern digital communication.

In a business landscape where speed, flexibility and engagement define success, Blupepper offers organisations something increasingly rare: simplicity without compromise, and control without complexity. ■

Malaysia Retail Industry Report (November 2025)

PREAMBLE

Members of Malaysia Retailers Association (MRA) and Malaysia Retail Chain Association (MRCA) were interviewed on their retail sales performances for the second half of 2025.

This is the 28th anniversary of Malaysia Retail Industry Report. The first report was published in 1998 during the Asian financial and economic crisis. Malaysia Retail Industry Report is the longestrunning retail industry survey in Malaysia.

LATEST RETAIL PERFORMANCE

For the third quarter of 2025, Malaysia retail industry achieved a better-than-expected growth rate of 4.9% in retail sales, as compared to the same period in 2024 (Table 1).

This latest quarterly result was 88.5% higher than market expectation. Members of MRA and MRCA projected the third quarter growth rate at 2.6% in September 2025.

While Malaysian consumers continued to shop for goods and services during the third quarter of 2025, retail prices of many grocery items as well as discretionary goods continued to rise.

Several new government policies were implemented during the third quarter of this year. It had direct impact on consumers’ purchasing power and shopping behaviour.

A new electricity tariff structure

was implemented within Peninsular Malaysia from July 1. The Malaysian government started the expansion of Sales and Services Tax (SST) from July 1 for selected services. Higher sales tax rates were also imposed on selected luxury consumer items at the same time.

On July 9, Bank Negara Malaysia cut its Overnight Policy Rate (OPR) from 3.00% to 2.75%.

The enforcement of monthly

Source: MRA/ MRCA/ Retail Group Malaysia

minimum wage for companies with less than 5 workers started from August 1.

Every Malaysian aged 18 and above had received a one-off RM100 credit through MyKad from August 31 under the expanded Sumbangan Asas Rahmah (SARA) initiative.

Each Malaysian could use this credit to purchase essential goods from 14 categories at more than 4,100 retail stores located throughout the country until 31 December 2025. Before the end of September, more than 13 million Malaysians had redeemed the credit worth about RM11 billion.

The price of RON95 petrol was reduced to RM1.99 per litre from September 30 for more than 16 million Malaysians.

For the first 9 months of this year, the growth rate of Malaysia’s retail industry rose by 2.7% (Table 1), as compared to the same period in 2024.

COMPARISON OF RETAIL SALES WITH OTHER ECONOMIC INDICATORS

For the third quarter of 2025, Malaysia’s national economy grew by 5.2% (Table 2, at constant prices), as compared to 4.9% for retail sales (at current prices).

Similar to the same period last year, the above-average growth rate

was due to steady growths in both private investment (7.3%) and public investment (7.4%).

A double-digit growth rate of 17.7% was achieved for net exports, as compared to negative growth rate of 72.6% at the previous quarter.

The average inflation rate during the third quarter of 2025 maintained at 1.3%.

During the quarter, the highest increases in the main groups included Insurance & Financial Services (5.6%); Personal Care, Social Protection & Miscellaneous Goods & Services (4.2%); Restaurant & Accommodation Services (3.3%) as well as Education (2.3%).

Not more than 60% of the items recorded increases during the third quarter. Out of all these items, about 97% registered increases of not more than 10%. Prices of administered items (including cooking gas, RON95 petrol, cigarettes and government hospital medical expenses) helped to ease the average inflation rate.

During the third quarter, the average price of Food Away from Home rose by 4.3%. For the same period, the average price of NonAlcoholic Beverages increased by 4.4%.

Private consumption increased moderately by 5.0% during the third quarter of 2025. Sustainable

consumers’ spending was resulted from a stable labour market.

Unemployment rate during the third quarter of 2025 maintained at 3.0%. Once again, labour force participation rate increased to a historical high of 70.9%.

RETAIL SUB-SECTORS’ SALES COMPARISON

For the third quarter of 2025, retail sub-sectors reported mixed results.

The Department Store cum Supermarket sub-sector grew marginally by 0.3% during the third quarter of 2025, as compared to the same period a year ago.

On the other hand, the retail business of the Department Store sub- sector suffered from a negative growth rate of 5.5% during the third 3-month period of this year.

The sales turnover of the Supermarket and Hypermarket sub-sector rebounded with 5.1% in growth rate during the third quarter of 2025.

The Mini-Market, Convenience Store & Cooperative sub-sector continued to enjoy promising growth of 18.1% in retail sales during the third quarter of the year. This was the highest growth rate achieved among the retail sub-sectors for the quarter.

During the third quarter of 2025, the business of the Fashion and Fashion Accessories sub-sector climbed by 10.9%, as compared to the same period a year ago.

During the third quarter of this year, the Pharmacy sub-sector achieved a moderate growth rate of 2.0%, as compared to the same period a year ago.

Similar to the previous two quarters of 2025. the Personal Care sub-sector remained in the red zone with a negative growth rate of 6.8% during the third 3-month period of the year.

Source: Bank Negara/ Department of Statistics/ MIER/ Retail Group Malaysia

Once again, the Furniture & Furnishing, Home Improvement as well as Electrical & Electronics sub-

TABLE 3: YEAR ON YEAR PERCENTAGE CHANGE IN RETAIL SALES BY RETAIL SUB-SECTOR, 2025

Notes:

*- children and baby products include apparel, accessories, equipment, school uniform and toys

NA- not available

Source: MRA/ MRCA/ Retail Group Malaysia

sector suffered a negative growth rate of 7.1%. This was the worst growth rate achieved among the retail sub-sectors for the quarter.

For the third quarter of 2025, the Other Specialty Stores subsector (including photo shop, store retailing musical instruments, health equipment stores; arts & craft stores; gifts stores, as well as general lifestyle stores) reported a near-zero growth rate of 0.2%.

NEXT 3 MONTHS’ FORECAST

Members of the two retailers’ associations project an average growth rate of 5.0% for the fourth quarter of 2025 (Table 4).

The department store cum supermarket operators are expecting their businesses to recover with an average growth rate of 4.8% during the fourth quarter of this year.

Conversely, the department store operators are expecting their businesses to remain weak with a growth rate of -5.5% for the last 3-month period of 2025.

Similarly, operators of the supermarket and hypermarket sub-

sector are not optimistic of their sales in the next 3 months of the year. For the fourth quarter of 2025, the business of this sub-sector will drop by 2.7%.

The operators of mini-markets, covenience stores and cooperatives are anticipating a sustainable growth rate of 13.3% during the fourth 3-month period of 2025.

Retailers in the fashion and fashion accessories sector expect their businesses to stay upbeat with 9.2% in growth rate during the fourth quarter of 2025, as compared to the same period a year ago.

Pharmacy operators are likely to enjoy a promising growth of 6.7% during the fourth quarter of the year.

After three consecutive quarters of negative growth rates, retailers in the personal care sub-sector are hopeful that their businesses will turn around in the next 3 months. They anticipate a growth rate of 14.5% for the fourth quarter of 2025. This retail sub-sector has the highest estimated growth rate for the next 3 months.

The operators of furniture & furnishing, home improvement as well as electrical & electronics foresee their businesses to remain in the negative territory. They expect their businesses to contract by 2.1% during the fourth quarter of this year.

Similarly, retailers in the other specialty stores sub-sector (including photo shop, store retailing musical instruments, health equipment stores, arts & craft stores, gifts stores, as well as general lifestyle stores) are not hopeful of their businesses for the next 3 months. They expect their businesses to shrink by 7.7% during the next 3-month period. This retail subsector has the worst estimated growth rate for the next 3 months.

THE REST OF YEAR 2025

In September this year, Retail Group Malaysia (RGM) estimated 2.7% growth rate in retail sale for 2025. Based on the latest retail results, this projection has been lifted to 3.6% (Table 5).

For the fourth quarter of 2025,

the growth rate estimate has been revised upwards from 3.5% (estimated in September 2025) to 5.0%.

Malaysian consumers will continue to shop for goods and services during the year-end holiday season. They will spend their hard-earned money on goods and services that offer good values at reasonable prices.

Malaysia’s school holiday schedules are slowly returning to pre-COVID period. For this year, the year-end school holidays will start from 20 December 2025 and end on 11 January 2026.

Commencing from 1 October 2025, all employers are required to contribute 2% of monthly wages for all non-Malaysian citizen employees working in Malaysia, except domestic helpers. At the same time, these foreign employees will contribute another 2% of their wages through monthly deduction.

YEAR 2026

Retail Group Malaysia (RGM) forecasts 4.0% growth rate for the Malaysian retail industry in 2026. For the same period, the Malaysian government expects the national economy to grow between 4.0% and 4.5%.

Similar to previous years, the biggest challenges for Malaysia’s retail industry in this new year will be the rising cost of living for Malaysian consumers as well as the increasing operating costs for retailers.

According to the Malaysian government, inflation rate is expected to rise between 1.3% and 2.0% in 2026. The RON95 subsidy rationalization will allow inflation to stay partly under control in the new year with RM1.99/litre for all Malaysian car drivers.

Phase 4 of e-invoicing will commence from 1 January 2026. All companies in Malaysia with annual

turnover above RM1 million and up to RM5 million will require to start generating e-invoices for all B2B, B2C and B2G transactions.

Based on Budget 2026 announced on October 10, several monetary incentives will be implemented in 2026 to assist Malaysian consumers to manage their rising cost of living.

The Malaysian government has allocated RM15 billion for Sumbangan Tunai Rahmah (STR) and Sumbangan Asas Rahmah (SARA), up from RM13 billion in 2025.

In 2026, 9 million STR recipients will receive SARA up to RM100 per month. 1 million STR recipients under e-Kasih will receive SARA up to RM200 monthly. Singles will receive RM50 per month through SARA. A household with income below RM2,500 a month and with 5 children will receive up to RM4,600 per annum.

Similar to the monetary incentive introduced on 31 August 2025, the Malaysian government will provide one-off RM100 SARA to 22 million Malaysians aged 18 years and above. It will begin in February 2026 for Malaysians to prepare for Ramadan and the celebration of Chinese New Year.

Phase 2 of Sistem Saraan Perkhidmatan Awam (SSPA) will come into effect in January 2026.

MRA/ MRCA/ Retail Group Malaysia

For all civil servants under the management and professional category, they will receive 7% increment on 1 January 2026. For all civil servants in the upper management category, they will receive 3% raise from the same date.

Year 2026 is Visit Malaysia Year. The Malaysian government is targeting 47 million foreign tourist arrivals and RM329 billion in tourism receipts during this yearlong campaign.

Besides attracting more international tourists to visit all parts of Malaysia, the Malaysian government is also offering direct financial incentive to encourage domestic tourism. A special income tax relief of up to RM1,000 is introduced for expenses incurred on entrance fees to local tourist attractions, cultural programmes and heritage activities.

High tourists’ (both domestic and international) spending is expected in 2026. This will benefit retail businesses located in major cities and tourism towns throughout Malaysia.

The two largest festivals in Malaysia will be celebrated during the first quarter of 2026. Chinese New Year will be celebrated in the month of February and Hari Raya will be celebrated in the month of March. This will boost retail sales during the first quarter.

FOOD & BEVERAGE SECTOR

Food & beverage (F&B) operators in Malaysia continued to face

TABLE 6: MALAYSIA FOOD & BEVERAGE INDUSTRY QUARTERLY GROWTH RATE, 2025

Notes:

-Cafe and restaurant include fast food restaurant, cafe, coffee cafe, bakery cafe, restaurant, full-service restaurant and caterer.

-Take-away, kiosk and stall include food outlet caters for takeaway only, bakery without seating, kiosk and food stall.

(e)- estimate

Source: MRA/ MRCA/ Retail Group Malaysia

increased food prices and higher operation costs during the third quarter of 2025.

The 3 long weekend holidays in the month of September in conjunction with the celebrations of Hari Merdeka, Prophet Muhammad’s Birthday and Malaysia Day encouraged high number of interstate travelling during these weekends and public holidays. These holidays boosted sales of F&B outlets located in major cities and tourist towns.

Food & Beverage Outlets (Cafe and Restaurant) recorded a betterthan-expected growth rate of 2.1% during the third quarter of 2025, as compared to the same period a year ago (Table 6). In September 2025, the same F&B operators estimated growth rate of -0.6%.

On the other hand, the businesses of Food & Beverage Outlets (Take-Away, Kiosk and

Stall) recorded a disappointing growth rate of -22.0% during the third quarter of 2025. In September 2025, these operators projected an average growth rate of - 8.1% for the third quarter.

Food & beverage operators are hopeful of their sales in the next 3 months. However, F&B players will still be facing swelling food & beverage costs, higher labour expenditures, rising rental rates, slowing retail spending and intense competition.

Cafe and restaurant operators are anticipating their businesses to rise by 5.0% (Table 6) during the fourth quarter of 2025, as compared to the same period last year.

Similarly, food and beverage kiosk and stall operators are expecting their business to turn around in the next 3 months. For the last quarter of 2025, they expect their sales to jump by only 7.7%. ■

Footnote:

• This report is provided as a service to members of MRA, MRCA and the retail industry. It provides industry data that give retailers better analytical tools for running their retail businesses.

• This report is not allowed to be reproduced or duplicated, in whole or part, for any person or organisation without written permission from Malaysia Retailers Association, Malaysia Retail Chain Association or Retail Group Malaysia.

• Retail Group Malaysia is an independent retail research firm in Malaysia. The comments, opinions and views expressed in this report are of writer’s own, and they are not necessary the comments, opinions and views of MRA, MRCA and their members.

• For more information, please write to tanhaihsin@yahoo.com.

Powering Malaysia’s Next Industrial Leap

MVV TechValley, the centrepiece of MVV City @ Malaysia Vision Valley 2.0., is set to become a hub for high-tech and sustainable industries. Led by Matrix Concepts in partnership with the Negeri Sembilan government, the project is shaping a futureready ecosystem for investors, SMEs, and global players.

atrix Concepts

Holdings Bhd is taking centre stage in Negeri Sembilan’s transformation with MVV TechValley,a future-ready industrial hub within the ambitious 153,500-hectare Malaysia Vision Valley 2.0 (MVV 2.0) corridor.

As the master private-sector driver working alongside NS Corp,the state’s development arm, Matrix Concepts is shaping MVV TechValley into a next- generation ecosystem for advanced industries, sustainable operations, and global connectivity.

Spanning 405 hectares,MVV TechValley anchors MVV City,the first phase of MVV 2.0, located less than 6km from the award- winning Bandar Sri Sendayan township.

The hub builds on the success of Sendayan TechValley,which is now fully sold out and home to more than 80 multinational and local companies from Malaysia, China, Germany,Japan, the USA, and beyond.

That earlier project alone has created over 35,000 jobs for the local society,and MVV TechValley aims to scale up this impact,with a stronger focus on high-tech and sustainable industries.

“At Matrix Concepts, our vision is to build industrial ecosystems that drive sustainable growth. Building on the success of Sendayan TechValley, we are expanding with MVV TechValley.Together, these two projects create a 2,150-acre

integrated industrial ecosystem,” says Matrix Concepts CO-CEO Mr Chai Keng Wai.

DESIGNED FOR GROWTH

Planned as part of the MVV 2.0 Comprehensive Development Plan,MVV TechValley is built for long-term growth and seamless connectivity.

Its strategic location offers direct access via the dual-carriageway Labu Road linking directly to the Nilai–Labu–Enstek (NLE) expressway, with links to major highways including PLUS, LEKAS and the Seremban–Port Dickson Highway.

Airports and ports are within easy reach,while a proposed HighSpeed Rail (HSR) station nearby is expected to further strengthen regional ties to the Klang Valley and southern industrial clusters.

“MVV TechValley offers investors a low entry point and a

rare opportunity to secure limited heavy industrial lots, strategically located near KLIA and Port Klang. Supported by world-class infrastructure and ready utilities, it presents a compelling investment combining long-term appreciation with strong liquidity,driven by rising demand from logistics, e-commerce, green technology, andadvanced manufacturing sectors,” says Chai.

The hub provides flexible lot sizes, robust internal roads, centralised labour quarters, and smart-ready infrastructure including fibre optics and 5G connectivity.

Certain precincts will function as Managed Industrial Parks, with gated security, professional park management, renewable energyready utilities, and energy-efficient designs. Sustainability is prioritised through green spaces, stormwater management systems, and ESGcompliant operations.

FOR SMES AND BEYOND

MVV TechValley is more than an industrial park — it is embedded within MVV City, a planned township with 11,000 housing units and 452 acres of commercial and institutional space.

This ecosystem integrates business and lifestyle, helping attract and retain talent while strengthening the supply chain for local enterprises.

“Our masterplan is designed for flexibility and growth — offering scalable infrastructure and smart, sustainable features tailored to the evolving needs of global operators. Together with Sendayan TechValley, this integrated corridor strengthens our role as a catalyst for Malaysia’s industrial future,” Chai adds.

Aligned with the New Industrial Master Plan 2030 (NIMP 2030), MVV TechValley supports Malaysia’s

ambition to climb the value chain into advanced manufacturing, green industries, and globally competitive supply networks.

By combining private-sector innovation with government incentives and infrastructure, projects like MVV TechValley

ADVERTISE YOUR BUSINESS IN THE OFFICIAL PUBLICATION OF

MALAYSIA RETAILER magazine is MRCA’s official publication that provides news, relevant information and market reports on the evolving retail, franchise and branding landscape in the country and the region.

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Simplifying Protection, Strengthening Trust

Berjaya Sompo Insurance Berhad CEO Tan Sek Kee believes in keeping insurance simple and accessible, allowing customers to instead focus on living their lives in confidence.

In an increasingly competitive insurance landscape, Berjaya Sompo Insurance Berhad continues to distinguish itself through service excellence, innovation and strong global backing.

According to CEO Tan Sek Kee, the company’s approach is firmly anchored on making insurance simple, accessible and meaningful for customers.

“At Berjaya Sompo, our ethos of Insurance Made Easy for You guides everything we do,” Tan said. “Insurance should not be complicated or intimidating. By simplifying processes and communication, we allow our customers to focus on growing their businesses and living their lives with confidence.”

This customer-centric philosophy is reinforced by the company’s vision, We Are Here with You, which reflects its commitment to supporting policyholders at every stage of their journey.

Whether through traditional service channels or digital touchpoints, Berjaya Sompo strives to remain close to its customers.

A key example is the MySOMPO mobile app, which enables users to access policy details, request roadside assistance, track tow trucks in real time and enjoy exclusive rewards – all at the touch of a button.

Innovation remains a cornerstone of the company’s growth strategy.

One of its standout offerings is SOMPO MotorSafe, a usage-based motor insurance solution that allows motorists to choose plans based on how much they drive annually.

Customers can enjoy lower premium, of up to 50% discount, while still receiving comprehensive coverage – a model that aligns affordability with changing mobility patterns. There are 3 different mileage plans to choose from.

For the business community, Berjaya Sompo has also introduced comprehensive and affordable SME insurance solutions, aimed

at helping Malaysia’s micro, small and medium enterprises manage financial and operational risks more effectively.

These products underscore the company’s belief that strong risk protection is essential to sustainable business growth.

Beyond product innovation, Berjaya Sompo has earned recognition as one of the topperforming insurers in combating claims fraud, supported by its Fraud Intelligence System. This proactive approach reflects the company’s commitment to upholding high

ethical standards while protecting both customers and the wider insurance ecosystem.

Looking ahead, Tan said the company plans to continue growing organically as a general insurance provider.

With strong credit fundamentals and the backing of the Sompo Group, Berjaya Sompo is focused on sustainable growth, operational resilience and long-term value creation.

Future initiatives include further digitalisation to enhance customer

FAST FACTS

Berjaya Sompo Insurance Berhad

Founded: 1974

experience, intensified efforts to streamline processes for faster turnaround times and clearer communication, as well as greater emphasis on risk management education for business owners and decision-makers.

For organisations seeking growth, Tan offered this advice: “Have a clear vision of where you want your organisation to be and build a strategy to get there. Growth requires clarity of purpose, disciplined execution and a dedicated team aligned to a shared goal.”

As Berjaya Sompo Insurance Berhad continues to evolve, its focus remains unchanged – delivering reliable protection, building trust and standing alongside customers in an ever-changing risk environment. ■

Headquarters: Level 36, Menara Bangkok Bank, 105, Jalan Ampang, 50450 Kuala Lumpur.

Key Industry: General Insurance

Specialty: Travel, Motor, Home and Personal Accident (Consumer) and; SME solutions, Marine, Cargo and Fire (Commercial).

Number of Employees: Approx 600

Major Achievements:

2019 23rd Asia Insurance Industry Awards Top 3 Finalist for General Insurance Company 2022 Finance Derivative Awards Most Trusted General Insurance Company Malaysia 2022 Finance Derivative Awards Best CSR Insurance Company Malaysia 2022 – Road Safety Promotion

2023 Finance Derivative Awards

General Insurance Company Malaysia 2023 Global Banking & Finance Awards®

General Insurance Company Malaysia 2023

2024 iBanding Malaysian Motor Insurance Award Runner-up 2024

2024 Brands And Business Magazine Awards Best Corporate Social Responsibility Initiative (Insurance) Malaysia 2024

2024 Global Business Outlook Awards Most Innovative Motor Insurance Company –Malaysia 2024

2024 Global Banking & Finance Awards® Best General Insurance Company Malaysia 2024

2025 World Economic Magazine 2025 Award Most Innovative Motor Insurance Malaysia 2025

2025 World Economic Magazine 2025 Award MySompo - Most innovative Mobile Application in General Insurance Malaysia 2025

2025 Global Banking & Finance Awards® Insurance Brand of the Year Malaysia 2025

2025 Global Banking & Finance Awards®

Auto Insurance Company Malaysia 2025

2025 Global Banking & Finance Awards® Best Travel Insurance Company Malaysia 2025

McMillan Woods and Nihon M&A

Center Malaysia Enter Strategic MoU to Advance Cross-Border M&A Ventures

Partnership aims to empower Malaysian SMEs with greater access to global buyers, strategic growth opportunities, and succession planning expertise.

Nihon M&A Center Malaysia, part of Japan’s leading mergers and acquisitions advisory firm, has formalised a strategic collaboration with McMillan Woods, one of the fastest-growing global networks under the umbrella of McMillan Woods Worldwide, through the signing of a Memorandum of Understanding (MoU).

This milestone collaboration brings together the complementary strengths of both organisations: Nihon M&A Center Malaysia’s global M&A expertise and extensive international buyer network, and McMillan Woods’ deep reach and trusted relationships within Malaysia’s SME ecosystem. Together, the partnership aims to support business owners in unlocking enterprise value, pursuing strategic growth opportunities, and navigating succession planning with greater clarity and confidence.

Both firms will align their advisory capabilities, resources, and networks to make mergers and acquisitions more accessible, practical, and actionable for Malaysian SMEs— bridging local businesses with global investment opportunities.

The partnership comes at a critical juncture as Malaysian SMEs face economic headwinds, succession challenges, rising cost pressures, and rapid AI-driven digital disruption. Through this collaboration, Nihon M&A Center Malaysia and McMillan Woods

seek to facilitate effective buyer–seller matching, enabling business owners to realise value and make informed strategic decisions even in challenging market conditions.

A key objective of the MoU is to proactively engage high-potential SMEs, helping owners better understand M&A as a strategic tool for growth, sustainability, and succession—rather than a reactive or distress-driven option.

WHAT THE MOU MEANS FOR MCMILLAN WOODS’ CLIENTS

Under the MoU, clients of McMillan Woods will gain access to:

● Expert-led M&A briefings and personalised pre-deal consultations conducted by Nihon M&A Center Malaysia’s specialist advisory team

● Direct introductions to an extensive international buyer network spanning Japan, Malaysia, and other global markets

“M&A should not be viewed as a last resort but as a strategic option for growth, succession, and

long-term sustainability. By working closely with McMillan Woods, we aim to guide Malaysian SMEs through this journey with clarity, professionalism, and international reach,” said Dato’ Seri Dr. Raymond Liew, President of McMillan Woods.

RESPONDING TO A CHANGING SME LANDSCAPE

This collaboration reflects a shared commitment to closing critical knowledge gaps within the SME sector by providing practical, professional M&A guidance. It positions mergers and acquisitions as a viable pathway for businesses seeking to scale, modernise, transform, or plan an orderly exit— rather than a last-resort solution.

MCMILLAN WOODS’ VISION FOR SUSTAINABLE AND SALEABLE BUSINESSES

“Our focus is not merely on helping clients survive, but on guiding them to build businesses that are sustainable and ultimately saleable. Many of our mature SME clients are now actively exploring M&A as a strategic pathway to pursue their long-term aspirations,” added Dato’ Seri Dr. Raymond.

With Nihon M&A Center Malaysia as its strategic M&A partner, McMillan Woods is now positioned to extend its capabilities beyond its 16 offices in Malaysia to its wider international network, particularly across Southeast Asia. ■

Sunway Pyramid Gallops Into Prosperity

Sunway Pyramid celebrates the prosperous journey of reunion, inviting families and friends to gallop into the joyful spirit of the Year of the Horse. are featured on the rotating lantern, as a symbol of joy and good fortune.

Chinese New Year has always been a time marked by meaningful reunions – returning home to familiar faces and shared moments.

It’s a season shaped by laughter across the dining table, conversations stretched long into the night and the collective excitement of welcoming a new beginning together. This year, Sunway Pyramid’s “Galloping into Prosperity” invites visitors to reignite these cherished moments.

A festive showcase that captures the joy of togetherness and the forward-looking spirit of the Year of the Horse, Sunway Pyramid’s concourse is reimagined with modern and traditional Chinese New Year elements.

TIMELESS TRADITION

A mighty golden horse stands tall on a giant Zou Ma Deng, a rotating carousel lantern featuring galloping horses.

Six colourful horses designed by art lecturers from Sunway University

At the concourse, visitors can draw their fortune at the Fortune House of Blessings and capture festive family and friends’ moments at the Lanternlight Photobooth.

“The Year of the Horse symbolises strength, momentum and progress. These values resonate strongly with our approach at Sunway Pyramid, as we continue to evolve our mall to serve our communities better,” said Sunway

Pyramid, Sunway Giza and Sunway Square Senior General Manager Jason Chin.

“As we usher in the Lunar New Year, we are honoured to be part of these festive moments where traditions are kept alive and new memories are created.”

KUAN EXCITEMENT

Chinese New Year celebrations are often brought to life through music and performances.

This year, Sunway Pyramid adds a new dimension to the festivities with a collaboration featuring family content creator, The Kuans.

For the first time ever, The Kuans’ Chinese New Year music video sets will be replicated across Sunway Pyramid, adding more excitement to the mall’s celebration.

Visitors can encounter set bits from four different music videos –That’s 马 Way, 通通好运来, Money Mari Mari, and 一起浪新年 – where they can film their own dance covers and capture festive moments.

Those who complete all checkpoints and scan the designated QR codes via the Sunway Super App will stand to receive an exclusive Sunway Pyramid x SIS Huat Bag. Through a lucky draw, the Kuan Family will also be selecting those who film a dance cover of any 2026 CNY songs by the Kuan Family at any checkpoint to win exclusive prizes.

This includes a grand prize comprising Sunway Lagoon Tickets, Sunway Pyramid exclusive Leobubu, Sunway Megalanes Tickets, SIS Club Mask and Kuans Family Angpow.

To stand to win, simply post the dance cover on Instagram, tag @sunwaypyramid, @the. sisclub, and @thekuanfamily, and include the hashtag #SunwayPyramidWithKuans.

Visitors can also browse festive bazaars and pop-up experiences across the mall, featuring an array of Chinese New Year treats and hampers perfect for open houses and seasonal gifting.

On selected weekends and public holidays, traditional performances will further enliven

the celebrations, with acrobatic lion dances and dynamic drum performances creating an atmosphere of excitement and cultural vibrancy throughout the mall.

To round off the festive experience, visitors can stand to turn everyday purchases into festive rewards via the Prosperous Redemptions, adding an extra layer of delight to their shopping journey.

Visit Sunway Pyramid’s website at www.sunwaypyramid.com or social media (@sunway_pyramid), for more information about the mall’s Chinese New Year celebrations, exclusive deals, activities and more. ■

Audit or Investigation? Knowing The Difference Could Save You Millions!

Atax audit and/or a tax investigation involves the examination of a taxpayer’s business records and financial affairs to determine whether income has been correctly declared and taxes properly computed and paid in accordance with prevailing tax laws and regulations.

Under Malaysia’s SelfAssessment System, a tax audit is generally a routine or risk-based compliance review conducted by the Inland Revenue Board of Malaysia (IRB).

In contrast, a tax investigation is a far more serious enforcement action initiated when IRB suspects deliberate tax evasion, fraud or wilful default. Unlike audits, investigations

are typically conducted without prior notice.

While a tax audit can act as a constructive “wake-up call” for businesses to strengthen their accounting systems and compliance processes, the increasing fiscal pressure on the Government has resulted in more aggressive enforcement actions.

IRB has intensified tax collection efforts through interagency collaboration, advanced data analytics and targeted audit operations, resulting in a significant rise in additional tax assessments.

KEY AUDIT RISK AREAS

One of the most common audit issues involves inter-company loans

and balances with related parties recorded in financial statements.

Businesses often treat these balances as equity contributions in substance, but IRB may recharacterise them as loans and impose retrospective interest income adjustments, sometimes going back up to seven years.

IRB’s position is that independent third parties would not advance funds without charging interest. As a result, companies are strongly advised to:

● Review all historical intercompany balances and advances

● Properly document relatedparty arrangements

• Prepare or update Transfer Pricing Documentation (TPD)

● Execute formal legal agreements where appropriate

IRB ENFORCEMENT FOCUS AREAS

IRB’s current enforcement priorities include:

1. Taxpayers with offshore accounts

2. High-net-worth individuals

3. Digital economy businesses

4. Shadow economy activities

5. Tax incentive claimants

6. Organisations granted exemptions under Section 44(6) ITA

IRB now leverages Big Data, artificial intelligence and advanced analytics to identify discrepancies and undeclared income using data obtained from multiple sources, including other government agencies and third parties.

With the introduction of mandatory e-invoicing, IRB can effectively track taxpayers’ daily

transactions, asset acquisitions, travel patterns, ticket sales and even passenger data supplied by airlines.

TAX AUDIT

- Types of Tax Audit

There are two types of tax audits:

● Desk Audit – conducted at IRB offices

● Field Audit – conducted at the taxpayer’s business premises

Audits may cover between one to five years of assessment, selected through computerised risk-analysis systems or third-party information.

- Audit Process

● Taxpayers are notified via an audit notice letter

● The audit visit usually occurs within 14 days of notification

● The notice specifies:

- Years under review

- Records required

- Names of audit officers

- Expected audit duration

Field audits typically begin with interviews to understand business operations, accounting systems and compliance practices. Tax agents are generally allowed to be present, subject to IRB’s discretion.

Audit officers may:

● Examine business records

● Inspect inventory and fixed assets

● Make copies of relevant documents

Records from time-barred years will not be reviewed unless fraud is established.

On-site audits usually last one to three days, but may be extended depending on:

● Business size and complexity

● Record-keeping systems

● Level of taxpayer cooperation

A comprehensive TP audit examination case can cover up to six years of assessment. However, the years of assessment covered to raise

the assessment may be extended to seven prior years of assessment, depending on the audit findings.

The limit for this coverage period does not apply to TP tax audit cases involving fraud, wilful default or negligence, as provided under subsection 91(3) of the ITA.

The Transfer Pricing Tax Audit Framework 2025 (TPTAF 2025), effective July 31, 2025, supersedes the earlier 2024 framework.

Audit Findings and Penalties

Upon completion, IRB will issue audit findings outlining:

● Issues identified

● Reasons for adjustments

● Additional tax payable (if any) Key penalties include:

● Section 112(1) – Failure to submit returns: RM200 to RM20,000 or imprisonment

● Section 113(2) – Understatement of income: penalty up to 100% of tax

● Reduced penalties (15%–45%) may apply at DG’s discretion for first-time or lesser offences

● Technical adjustments (interpretational differences) generally do not attract penalties

Appeals must be lodged using Form Q within 30 days, but tax must still be paid upfront to avoid latepayment penalties.

TAX INVESTIGATION

The Tax Investigation Framework 2024, effective May 31, 2024, represents a significant shift in IRB’s investigative approach.

Tax investigations are initiated only when there is specific and credible evidence of deliberate tax evasion. Investigations are categorised into:

● Civil investigations – focused on recovering unpaid tax and imposing heavy penalties

● Criminal investigations – focused on prosecution and conviction Investigations often involve:

● Surprise raids

● Searches of business premises, residences, agents and third parties

● Simultaneous multi-location operations

Information triggering investigations frequently comes from third-party sources, including disgruntled spouses, former partners, employees, and even social media disclosures.

Investigation Powers

Investigation officers may:

● Examine business and personal records

● Request documents under the taxpayer’s control

● Conduct interviews and record statements

Taxpayers have specific procedural rights, including the right to appoint a tax agent, but in criminal cases, access to investigation records is restricted.

Penalties Under Investigation

The penalties under the relevant sections can be severe, as outlined below:

- Section 112(3): Failure to furnish a return or submission of an incorrect return

The IRB may impose a special additional tax of up to 300% of the undercharged tax if the taxpayer fails to furnish a return or submits an incorrect return.

- Section 113(1): Incorrect or false information

Section 113(1) covers situations where a taxpayer supplies false information or understates income.

The penalty includes:

- A fine, and/ or imprisonment, plus an additional penalty of up to 200% of the undercharged tax.

Section 114: Wilful tax evasion/ fraud

Penalty includes:

- A fine;

- Imprisonment up to 3 years, and

- Special penalty up to 300% of the undercharged tax.

Note: The above penalties highlight the importance of ensuring compliance with all relevant tax requirements.

STAMP DUTY, TRANSFER PRICING AND AUDIT EXPOSURE

Stamp Duty

Tax audits frequently uncover stamp duty non-compliance, especially for:

● Loan agreements

● Employment contracts

● Share transfers

● Tenancy and service agreements

Unstamped or late-stamped documents may result in:

● Disallowed tax deductions

● Penalties of up to 20% of stamp duty

● Increased audit scrutiny

From January 1, 2025, IRB has implemented the Stamp Duty Audit Framework, with particular focus on employment contracts.

Transfer Pricing

Transfer pricing is now one of IRB’s most heavily scrutinised areas. Failure to maintain proper TPD can escalate an audit into an investigation.

Under the Malaysia Transfer Pricing Guidelines 2024:

● Full TPD is required for entities with:

- Gross income > RM30 million, and

- Cross-border related-party transactions ≥ RM10 million

● Controlled financial assistance

≥ RM50 million also triggers documentation requirements

Penalty for Non-Compliance with Transfer Pricing Documentation (Section 113B)

Under Section 113B of the Income Tax Act 1967, specific penalties apply where a taxpayer fails to

comply with the transfer pricing documentation requirements. These penalties are designed to enforce timely and accurate provision of contemporaneous TP documentation to the IRB as part of a transfer pricing audit.

Key points of Section 113B noncompliance:

Taxpayers must submit contemporaneous Transfer Pricing Documentation (TPD) within 14 days from the date of service of a written notice from the IRBM.

● Non-compliance includes:

- Failure to submit TPD within the prescribed 14-day timeframe.

- TPD that does not meet the requirements of the TP Rules and the Malaysian Transfer Pricing Guidelines

● Monetary penalties are imposed based on the period of delay beyond the initial 14 days (calculated per year of assessment under audit), generally ranging from RM20,000 to RM100,000.

- Up to 7 days late: RM20,000

- More than 7 days up to 14 days: RM40,000

- More than 14 days up to 21 days: RM60,000

- More than 21 days up to 28 days: RM80,000

- More than 28 days: RM100,000

If a taxpayer does not respond at all within 14 days, prosecution may be instituted, which could result in

a fine between RM20,000 and RM100,000, imprisonment for up to six months, or both.

In today’s tax environment, ignorance is no longer a defence and informality is no longer tolerated.

With IRB’s increasing reliance on data analytics, e-invoicing, inter-agency information sharing and third-party intelligence, taxpayers are far more visible than they realise.

What may begin as a routine audit can quickly escalate into a full-scale investigation if weaknesses, inconsistencies or poor documentation are uncovered.

The difference between a tax audit and a tax investigation is not merely procedural - it is the difference between managing a compliance issue and confronting severe financial penalties, reputational damage and potential prosecution.

Proactive review, proper documentation and timely professional advice are no longer optional safeguards; they are essential risk-management tools. Those who act early retain control. Those who react late often pay dearly.

Knowing the difference could quite literally save your business millions! ■

Dato’ Seri Dr Raymond Liew is a tax practitioner and the President of McMillan Woods, a global business advisory network. The information herein is simplified for brevity. Kindly seek case-specific consultation prior to any action. The write-up may contain our interpretation, to which the authorities and courts may not necessarily concur. Strictly no liability is assumed.

Sharing the Light of Deepavali

MRCA Branding Education Charity Foundation visits Shelter

Home for Children.

The MRCA Branding Education Charity Foundation paid a visit to the Shelter Home for Children in Petaling Jaya, Selangor, as part of its Festive Charity Visitation 2025 programme.

This initiative, held last October in conjunction with Deepavali, reflected the foundation’s aim of spreading festive joy and compassion among underprivileged children, MRCA’s ongoing commitment to social responsibility and community engagement.

During this visit, the foundation also contributed RM20,000 in cash and kind to Shelter Home and distributed festive red packets to the children, lifting the children’s spirits and supporting their daily needs, well-being and overall growth.

Adding a memorable touch to the celebration, MRCA member Marrybrown sponsored a meal for the children and entertained them with the presence of its beloved mascot.

Attendees from MRCA included MRCA Branding Education Charity Foundation Chairman Dato’ Liaw Choon Liang, MRCA President Datuk Dr Ken Phua, MRCA Honorary Lifetime Presidents Datuk Albert Chiang, Dato’ Tay Sim Kim, Datuk Seri Garry Chua, Shirley Tay, event Organising Chairman Jordan Ng, MRCA Treasurer-General Aiveen

Wong, MRCA Deputy TreasurerGeneral Christine Tan and Council Member Liang Foo Kuan.

The Deepavali Charity Visitation 2025 served as a meaningful reminder of the values of kindness and unity, reaffirming MRCA’s dedication to uplifting communities through charitable outreach and collective goodwill. ■

Spreading Cheer at CNY Charity Visit

The MRCA Branding Education Charity Foundation marked Chinese New Year with a meaningful outreach programme.

The spirit of giving and togetherness took centre stage as the MRCA Branding Education Charity Foundation carried out its annual Chinese New Year Charity Visitation 2026, bringing festive cheer to Pertubuhan Kebajikan Anak-Anak Yatim dan OKU Mesra Petaling Jaya, Selangor.

Held in conjunction with the Lunar New Year celebrations, the visit reflected MRCA’s continued commitment to community outreach and social responsibility.

Members of the Foundation spent time with the children and residents, sharing warm conversations and festive goodwill in a joyful and compassionate atmosphere.

As part of the initiative, the Foundation presented cash donations and festive goodies worth RM20,000, aimed at supporting the welfare of the home and ensuring that the residents could share in the joy of the season.

The contributions were made possible through the generosity and collective support of MRCA members and partners, underscoring the strong spirit of unity within the association.

Dato’ Liew Choon Liang, MRCA Branding Education Charity Foundation Chairman said, the annual visit is not only about material assistance, but also about bringing hope, care and human connection to those who may otherwise feel forgotten during celebratory periods.

The smiles and enthusiasm of the children and residents served as a heartfelt reminder of the impact such gestures can have.

The management of Pertubuhan Kebajikan Anak-Anak Yatim dan OKU Mesra expressed their appreciation to MRCA and the

Foundation for remembering the home during the festive season, noting that the support would go a long way in meeting daily needs and uplifting spirits.

As MRCA ushers in the Year of the Horse, the home visit reaffirmed the association’s belief in giving back to society and spreading happiness beyond the business community.

Dato’ Liew also expressed gratitude to all supporters who helped make the initiative a success, reinforcing the message that shared generosity is at the heart of every meaningful celebration. ■

MRCA Spreads Christmas Joy

The MRCA Branding Education Charity Foundation reinforces its commitment to compassion, care and community upliftment.

Last Christmas, the MRCA Branding Education Charity Foundation held its Charity Visitation 2025, spreading festive cheer and meaningful support to children in need.

The delegation visited Home for the Children by Rumah Charis, where the MRCA Branding Education Charity Foundation contributed a total of RM20,000 worth of cash and essential goods.

The Christmas Home Visitation was graced by the presence of Dato’ Liaw, Datuk Dr Ken Phua, MRCA Branding Education Charity Foundation trustees Datuk Albert Chiang, Datuk Seri Nelson Kwok, Datuk Seri Garry Chua and Shirley Tay, as well as council members Valerie Choo, Dato’ Winnie Lim, Liang Foo Kuan and Henry Low.

Dato’ Liaw said, personally, the event brought out the meaning of Christmas.

“Christmas is a time to share hope and kindness. Through initiatives like this, we hope to remind the children that they are valued and supported,” he said.

The contribution aimed to

support the home’s daily needs while bringing joy and festive warmth to the children during the Christmas season.

The visit was filled with laughter, heartfelt interactions and the spirit of giving, reflecting the foundation’s ongoing commitment to community outreach and social responsibility.

Through this initiative, the foundation hopes to bring encouragement, happiness and a sense of celebration to the children, reminding them that they are cared for and supported.

The MRCA Foundation remains dedicated to uplifting communities

and making a positive impact through meaningful charitable initiatives, especially during festive seasons that celebrate compassion and togetherness.

Through efforts like these, the MRCA Branding Education Charity Foundation continues to lead by example, creating a ripple effect of goodwill and positive change.

Besides providing relief and financial assistance to the poor and the needy, the foundation also recognises academic achievements excellence from members’ children and also provides education assistance to deserving students. ■

KEWPIE MALAYSIA: A TRUSTED PARTNER FOR LONG-TERM RETAIL GROWTH

With more than 100 years of heritage, Kewpie Malaysia carries forward the legacy of the global Kewpie Group, a Japanese food manufacturer renowned for its commitment to quality and innovation. The brand is bestknown for its iconic Kewpie Mayonnaise Japanese Style, distinguished by its rich, creamy taste made using egg yolk only, setting it apart from conventional mayonnaise.

In Malaysia, Kewpie products are Halal certified and locally produced, ensuring consistent quality, safety, and reliability for both consumers and retail partners. This strong local presence enables Kewpie Malaysia to better

FROM COMPLIANCE TO CONFIDENCE: SHAPING THE FUTURE OF RETAIL

For 125 years, organisations around the world have trusted BSI to transform confidence into meaningful action. As the Consumer, Retail and Food sectors undergo rapid and far-reaching change, that confidence has never been more critical.

Today’s retailers face mounting pressure to meet rising consumer expectations while navigating complex regulatory requirements and accelerating innovation. Product safety, sustainability, social responsibility and transparency are no longer differentiators — they are baseline expectations. Keeping pace demands not only compliance, but leadership.

understand market needs while upholding the high standards of Japanese food craftsmanship.

Kewpie’s commitment to industry collaboration is reflected in its participation in MRCA. “Kewpie joined MRCA because we believe that strong industry collaboration is essential to building a sustainable retail ecosystem,” said Takeshi Nishizato, Managing Director of Kewpie Malaysia.

BSI works alongside retailers to help them respond with clarity and assurance. Through trusted assessments, certification and training, BSI supports businesses in strengthening product safety, embedding sustainable practices, and responsibly adopting emerging technologies. The result is greater resilience, stronger brand trust and the ability to innovate with confidence in an increasingly competitive marketplace.

BSI’s role in shaping progress is deeply rooted in its history. From the standards that improved railway safety and protected children through safer helmet design, to today’s frameworks guiding AI governance and net-zero strategies, BSI has consistently enabled progress that benefits people, business and the planet.

As BSI marks 125 years of impact, the focus remains firmly on the future of retail. By helping organisations build trust, manage risk and lead responsibly, BSI continues to support retailers not just in meeting today’s challenges, but in shaping a safer, more sustainable and more innovative industry for generations to come.

MCAH Celebrates 22 Years Of Service

The event, graced by distinguished representatives from around the world, also marked the 2nd “Chinese Elite Dragon Award” gala dinner.

The Malaysia Chinese Assembly Hall (MCAH) celebrated its 22nd anniversary and the 2nd Chinese Elite Dragon Award gala dinner with a distinguished gathering of national leaders and the international diplomatic corps, underscoring MCAH’s growing stature not only in Malaysia, but on the global stage.

The gala was officiated by Deputy Prime Minister and Energy Transition and Water Transformation Minister Datuk Amar Fadillah Yusof together with Communications Minister Datuk Fahmi Fadzil.

Adding further prestige to the evening, Ambassador Extraordinary and Plenipotentiary of the People’s Republic of China to Malaysia His Excellency Ouyang Yujing delivered a special address.

The event was also graced by His Excellencies Ambassadors and High Commissioners and distinguished

representatives from around 50 embassies including those of Russia, the US, the Netherlands, New Zealand and Indonesia.

Their collective presence highlighted the recognition accorded to MCAH as a credible, respected and forward-looking civil society platform, one whose voice resonates both within Malaysia and across the international community.

MUTUAL UNDERSTANDING

In his speech, MCAH President Datuk Seri Dr KK Chai expressed deep appreciation for the strong diplomatic presence at the celebration.

“We are honoured by the attendance of so many ambassadors and senior diplomats. Your Excellencies, your presence reminds us that Malaysia does not stand alone.

“Our story is intertwined with the region and the wider world, and

we have a shared responsibility to uphold peace, cooperation and mutual respect among nations,” he said.

He also noted that in a time of geopolitical uncertainty, such engagement between civil society, government leaders and the international community is more important than ever in preserving stability and fostering mutual understanding.

BRIDGE BETWEEN GRASSROOTS, POLICYMAKERS

Datuk Seri Dr KK Chai further reflected on MCAH’s mission over the past 22 years.

“Over the past 22 years, the Malaysia Chinese Assembly Hall has tried, in a humble way, to act as a bridge.

“On one side of this bridge are the voices of nearly 200 Chinese NGOs across the country

– from education and culture to commerce, youth, social welfare and philanthropy,” he said.

“On the other side are policymakers and institutions tasked with governing our nation in an increasingly complex world.

He reaffirmed MCAH’s commitment to working with the Government and all stakeholders in a spirit of dialogue, partnership and responsibility, to help build a more inclusive, prosperous and harmonious Malaysia.

“Our role is not to shout from a distance, but to listen carefully, to synthesise responsibly and to convey the concerns and aspirations of the grassroots to the government in a constructive and solutionoriented manner.”

CELEBRATING EXCELLENCE

The Chinese Elite Dragon Award (龙 腾奖), now in its second edition, was created to recognise outstanding individuals and organisations who have made significant contributions in fields such as:

● Business and entrepreneurship

● Education and culture

● Youth leadership and innovation

● Social welfare, charity and community service Award recipients represent the dynamism, resilience and sense of duty that define the Malaysian Chinese community and serve as role models for the next generation.

The gala evening paid tribute

to these honourees, whose achievements reflect both personal excellence and a deep commitment to society.

PROMOTE NATIONBUILDING

As an umbrella body bringing together 150 Chinese associations nationwide, MCAH reiterated that it will continue to:

● Promote national unity and social cohesion.

● Support government policies that strengthen economic development, educational advancement and social justice.

● Serve as a platform for constructive engagement between the Chinese community, other communities and policymakers.

● Deepen regional and international ties, especially in the areas of culture, trade, education and people-to-people exchange.

The 22nd anniversary celebration and the 2nd Chinese Elite Dragon Award Gala Dinner marked not only a milestone in MCAH’s history, but also a renewed commitment to its founding mission: to be a responsible, respected and globallyconnected voice for the Malaysian Chinese community and for Malaysia as a whole. ■

MCAH 2ND CHINESE ELITE DRAGON AWARD 2025

Awardees List:

● Outstanding Chinese Lifetime Achievement Excellence Award

Awardee: Tun Dato’ Seri Dr Ling Liong Sik

● Outstanding Chinese Entrepreneur Excellence Award

Awardee 1: Tan Sri Kong Hon Kong Awardee 2: Datuk Pua Khein-Seng

● Outstanding Chinese Education Contribution Award Awardee: Tan Sri Lim Keng Cheng

● Outstanding Chinese Media Influential Award

Awardee 1: Datuk Seri Wong Chun Wai Awardee 2: Datuk Kuik Cheng Kang

● Outstanding Chinese Sportsman Award Awardee 1: Cheah Liek Hou Awardee 2: Soh Wai Ching

● Outstanding Chinese Culture and Arts Award Awardee 1: Chong Keat Aun Awardee 2: Richard Soon Hao

● Outstanding Chinese Social Dedication Award Awardee 1: Tan Cheng Liang Awardee 2: Prof Dr Tiew Chew Ming

● Outstanding Chinese Women Entrepreneur Award

Awardee: Dato’ Choi Wei Yee

● Outstanding Chinese Entrepreneur Award Awardee 1: Dato’ Calvin Chan Jian Chern Awardee 2: Dato’ Sri Yeat Sew Chuong

● Chinese Entrepreneur Award Awardee 1: Dato’ Kenny Chiew Chi Kin Awardee 2: Dato’ Kenny Chong Khooi You Awardee 3: Cheong Chee Leong Awardee 4: Yip Kit Meng Awardee 5: Andrew Sia Tiong Seng

● Outstanding Chinese Rising Star Award Awardee 1: Justin Sim Zhen Zhee

Awardee 2: Dexter Lee Pui Yit

KLWC Athletes Set For Ironman Florida

KLWC sends two distinguished triathletes who embody its mission of promoting active, healthy living, and welcomes three new strategic partners.

KLWC hosted the Ironman Florida, USA Send-Off at the KL Wellness City Gallery in late October 2025, marking a milestone in the township’s journey towards advancing health, wellness and community spirit.

The event was graced by Malaysia Healthcare Travel Council’s new CEO Suriaghandi Suppiah.

Representing Malaysia and KLWC at Ironman Florida, USA 2025, which took place on November 1 2025, were Dato’ Sri Dr Vincent Tiew and Ng Choon Keith – two distinguished triathletes who continue to embody KLWC’s mission of promoting active, healthy living.

A TESTAMENT TO ENDURANCE

Dr Vincent was officially recognised by the Malaysia Book of Records last October for achieving “The Most Ironman Competitions Completed by an Entrepreneur”, that is completing an impressive 11 full Ironman races within 24 months.

In 2025, he continued his international Ironman journey by competing in the Ironman World Championship race in Nice, France (Sept 2025) and Ironman Barcelona (Oct 2025) – leading up to Ironman Florida (Nov 2025). The race in Florida, USA marked his 16th full Ironman, stamping a solid record of 16 completions within just 36 months, a remarkable testament to endurance, discipline and resilience.

Meanwhile, Choon Keith is a fivetime Ironman finisher and a twotime Oceanman finisher, who made history as the first Malaysian to complete the world’s longest 81km national open-water swimming competition in River Bhagirathi, India – a feat recognised by the Malaysia Book of Records.

WELLNESS EXCELLENCE

Both Dr Vincent and Choon Keith waved the MHTC flag during the Ironman Nations Parade and completed the race carrying the “MHTC’s Malaysia Year of Medical Tourism (MYMT) 2026” flag in hand, symbolising Malaysia’s leadership in global medical and wellness excellence.

As part of the MYMT 2026 initiative, the Ironman Florida Send-Off also supports a national

campaign by MHTC to position Malaysia as a leading global destination for healthcare and wellness travel, in conjunction with Visit Malaysia 2026.

The campaign showcases Malaysia’s medical excellence, world-class facilities and holistic wellness offerings under one unified banner.

It also promotes active, preventive and healthy living, in line with Malaysia’s vision of becoming a Global Wellness Destination, while encouraging public-private collaboration to strengthen Malaysia’s integrated healthcare and tourism ecosystem.

NEW PARTNERS

The event also saw KLWC announcing the addition of four strategic partners, namely SQL by EIST, Anemos and

Danai Wellness Spa bringing its total strategic partners network to 15 key collaborators.

● SQL by EIST System Sdn Bhd, established in 2014 by Christine Tan, is a trusted provider of Enterprise Resource Planning (ERP) and Point of Sale (POS) software solutions. As an authorised distributor of SQL Accounting and Payroll, EIST empowers businesses to streamline financial operations, enhance compliance and make data-driven decisions.

● 100DNA by Anemos Management Sdn Bhd, established in 2011 by Prof Dr Datuk Seri Edmund Heng, is a Malaysia-based nutraceutical company renowned for its science-backed, high-efficacy health supplements distributed across six regional markets, namely Singapore, Indonesia, Thailand, Cambodia, Vietnam, and China. The company’s innovation and commitment to excellence have earned it multiple accolades, including the Golden Bull Award, Nan Yang Golden Eagle Award and Global Branding Award (China).

● Danai Wellness by Crigen Resources Bhd, established in 2003, is a premium wellness brand offering holistic spa and therapeutic experiences that rejuvenate the body, mind and spirit. With an outlet located at The Boulevard Hotel, Mid Valley City, Danai Wellness Spa’s commitment to integrated wellness aligns seamlessly with KL Wellness City’s mission to promote total wellbeing and balanced living.

● EF Store Sdn Bhd is a Malaysian company dedicated to promoting health and wellness through premium, natural products. Established in 2023 following the success of EF Malaysia Online Store, the brand curates highquality food and wellness products ranging from organic fruits and premium imported ingredients to preservative-free Asian cooking pastes. The company’s philosophy

centres on providing safe, wholesome and transparent choices for health-conscious consumers.

FORWARD-LOOKING VISION

Suriaghandi said KLWC represents a forward-looking vision that aligns strongly with MHTC’s mission to position Malaysia as a leading global destination for healthcare and wellness.

“By combining the strength of public-private partnerships, Malaysia continues to showcase that wellness is not only a lifestyle but also a national value and a key driver for medical tourism,” he said.

Through this event, KL Wellness

City continues to strengthen its ecosystem as Malaysia’s hub for integrated healthcare, wellness and medical tourism, fostering strategic collaborations that align with the national vision of positioning Malaysia as a Global Wellness Destination.

“This event reflects KLWC’s commitment to championing wellness in every dimension from physical endurance to strategic collaborations that drive innovation and community wellbeing,” said Dr Vincent.

The celebration concluded with a symbolic flag-off for the Ironman Florida athletes, followed by the signing of the MOU with the new strategic partners. ■