Maci Miller Graphic Design Portfolio 2026

WELCOME TO MY PORTFOLIO. IM MACI.

LETS EXPLORE.

Branding

District 64

The Navigators

Internship Projects

Book Cover Redesign

Adidas Annual Report

Volunteer Work

Social Media

Brochure

Menu

Direct Mailer

Photography Outro

Hi. MY NAME IS MACI.

Thoughtful. Detailed. Practical.

This personal brand logo is for freelance and personal projects.

Personal Brand

A company brand should reflect the whole, and their hopes in what they can create. Good design should feel like a victory. And no victory is individual—its a group effort.

The Sports Entertainment District that rocked my world.

Branding a Minor League Baseball team, as well as a feature building with three spaces: restaraunt, entertainment, and retail. Group project including Architects and Interior Designers.

Branding Overview

A new AAA minor league baseball team, The Navigators, anchor at the sports entertainment district (SED), District 64, located in Norfolk, Virginia.

The Team

The Navs franchise honors Norfolk’s deep rooted naval and sailing history.

The District

District 64 is a sports entertainment district aiming to serve as a community hub for fans to explore and enjoy spaces around the stadium, offering music, entertainment, nature, and good food.

Design

Strength, Nostalgia, Community, and Captivation. District 64 is inspired by these words, and is named after the USS Wisconsin, a battleship permanently placed in Norfolk, as well as maritime legacy and hisory found in the area.

Mission

Fostering a sense that “Tradition Runs Deep”, the district creates a place where families and visiors can enjoy a day at the park, with restaraunts like ‘Upper Deck’, entertainment at ‘Adrift Escape Rooms’, and retail like ‘Harborline Clothing Co.’

District 64 Identity System; Adrift, Harborline & Upper Deck Branding

The website for the district opens with a video highlighting the perks of the district, and follows down to creating access points for visitors to connect to different experiences in District 64.

A FOOD & FAMILY AFFAIR

Sisters Jennifer Muckelberg and Julie Roberts are not the original owners of the iconic Bulldog Restaurant in Bald Knob, their hometown, nor are they related to the original owners.

That doen’t mean the Bulldog didn’t stay in the family when original owners Lece and Bob Miller sold the restaurant to Muckelburg and Roberts in 2017. The sisters each started working at the restaurant as teenagers. By the time the Millers were ready to retire, a succession plan seemed obvious.

Opened in 1978, the Bulldog has not missed a beat since the sisters took over, keeping all the original recipes that helped the restaurant grow its renown from Memphis to Little Rock and beyond. Those recipes came from Bob Miller’s mother, Lucille, who took her own mother’s recipes and refined them. (Lucille continued to come in and help out—and maybe implement a slight tweak—before retiring at age 90.)

Though the Bulldog has added a little more room since it opened, the place remains something of a time capsule, sitting just off Interstate 57 and enveloped in an iconic royal blue and red awning.

Most importantly, the food is the same as it has always been— homemade, delicious (try finding a negative review) and inexpensive.

A shake or malt, a Bulldog staple, will run a customer $2.99. Malt aficionados in Little Rock would be lucky to find one under $7. The fried shrimp plate at $7.99 is the priciest item on the Bulldog menu, which encompasses breakfast, lunch and supper staples. Options include breakfast sandwiches; burgers; footlong hot dogs; dinner plates, including the shrimp, as well as catfish, barbecue pork and chicken (with homemade sauce), steak fingers and much

by Chris Davis

more; and of course, the Bulldog’s signature “pizza burger”—ground beef and mozzarella prepared like a chicken-fried steak; as well as homemade slaw and desserts.

The deserts alone have created repeat customers, especially the pies and homemade short cake. There are daily specials, also, such as the chicken and dumplings on Fridays. Roberts said the Bulldog usually sells out five pots worth of dumplings by noon.

“Even if you don’t like chicken and dumplings, you’ll like these,” she said.

The Bulldog has always been popular among the locals, but many repeat customers hail from out of town and even out of state. In the summer, especially, the restaurant sees a lot of customers from Little Rock, Memphis and Mississippi stop in on their way to and from Greers Ferry Lake, Roberts said. The same goes for families staying in and around Bald Knob for softball tournaments.

The Bulldog’s reputation even followed Muckelburg to Texas.

“My daughter played travel softball, and we travelled to different parts of the state and other states,”

she said. “We were in an elevator one day at a hotel in Texas, and I had a Bald Knob [High School] Bulldogs shirt on. They asked me if I knew of the Bulldog Restaurant.” She quipped, “I said, the Bulldog? I’ve never heard of that place.” As customers and, eventually, young employees, the sisters remember a restaurant filled with school kids congregated around the pay phone in the back by the restrooms. Expansion and technology—ultimately brought about the end of the pay phone hallway.

“When we were growing up, it was more kids; a lot more high school kids would come in,” Muckelburg said, “but you know, generations have changed, and they don’t find fun the way we used to back in the day.”

The oldest of the cousins is 19. The kids work part time around school, and the sisters’ husbands help out when they can.

“With all the hard work that’s been put into this from the previous owners until us now, we’d just hate to see it get handed down to somebody who might not care as much,” Muckelberg said. “We want to make sure it goes to someone who cherishes it like we do.”

She is optimistic that some combination of her and Roberts’ children will take the reins one day.

“We think so. That’s the plan,” Muckelburg said. “Of course, they have to realize what comes along with it—maybe as they get older and more mature.”

Ultimately, the food is what brings folks back, but the restaurant, with its strong family vibe, has grown to become something of a cultural institution for customers local and otherwise.

Culture may have evolved, but one constant at the Bulldog is the quality of the food. That plus the restaurant’s popular walk-up window helped keep things stable when COVID-19 hit, Muckelburg said. The Bulldog has stuck to its guns since the day the Millers opened it, and the sisters made the wise choice not to mess with a winning formula. After all, it is a formula that landed the Bulldog in the Arkansas Food Hall of Fame’s 2023 class.

One family’s journey to healing went directly through the Bulldog. Roberts said a customer once shared a story of how the restaurant helped when he and his wife split up.

Muckelberg and Roberts are optimistic about keeping the restaurant in the family when the time comes.

“A gentleman came up and was telling us a story about how he and his wife had separated, and this was their meeting place,” Roberts said. “One was in Jonesboro, and one was in Little Rock. This is their halfway-point meeting place with the kids. He said at first, it was a bad place for them because of the circumstances, but now it holds a lot of meaning and is their favorite place. I just thought, ‘Oh, wow.’ You know, you hear things like that, it really makes it special.”

UA LITTLE ROCK PROGRAM FEEDS

MINDSET ENTREPRENEURIAL

By Mary LaSieur

While college campuses around the United States have seen fluctuating enrollment rates over the past decade, the University of Arkansas at Little Rock is witnessing the opposite at its innovation and entrepreneurship programs, which have become the school’s key focus within its school of business.

The UA Little Rock School of Business is experiencing the influx firsthand: Entrepreneurship education has grown significantly, and students are now more than ever pursuing degrees in entrepreneurship and innovation.

“People are realizing that entrepreneurship is not just about launching the next big tech company,” said Yue Zhao, department chair for the management, marketing and technology program. “It is about learning how to think creatively, solve real problems and build something that matters. More students want to create their own path instead of following a traditional one.”

to create change where they live. That is exactly what entrepreneurship makes possible.”

UA Little Rock categorizes the newfound entrepreneurial evolution as a game changer, betting on the fact that increasing its investment, involvement, and implementation in entrepreneurial and innovative fields will promote sustainable economic development.

According to the British Educational Research Journal the rapidly growing degree track is also linked to economic growth on the state level, which equips new generations of business professionals to develop successful entrepreneurs and an entrepreneurial mindset.

“More people want to build something of their own, something meaningful,” Zhao said. “We are seeing both students and professionals take a fresh look at what their careers can be. Entrepreneurship education gives them the tools to not only chase their ideas but also to make a real impact.

“Here in Arkansas, where small businesses truly form the backbone of our communities, those skills are more important than ever. People want freedom, purpose and the ability

“Entrepreneurship education teaches people how to identify opportunities, take smart risks and build something sustainable,” Zhao said. “When students learn how to turn an idea into a real product or service, they are not just helping themselves; they are creating jobs, keeping talent in Arkansas and contributing to local communities.

“Every small business that starts here, grows here and stays here adds strength to our state economy. That kind of growth from the ground up is what Arkansas needs more of. At the UA Little Rock School of Business, that is a big part of our mission. We are focused on preparing innovative leaders who are ready to help grow Arkansas not just academically but socially and economically. We want our students to walk away not just with a degree but with the mindset that says I can build something right here.”

The university offers a specialized certificate program for those wanting to enhance their entrepreneurial skills. Students can pursue an entrepreneurship and iInnovation concentration through the Bachelor of Business Administration in management track. Nearly 20 percent of UA Little Rock’s management students are pursuing the degree, underscoring a growing impact of entrepreneurship education in the capital city.

Although it is continually growing within the business school, Zhao says the program is being utilized by students across the campus.

“Our innovation and entrepreneurship programs have seen strong growth,” said Zhao. “They are attracting students from all kinds of majors, not just business. That is exactly what we hope for because the spirit of entrepreneurship applies across disciplines. We have focused on making the coursework practical and engaging, with hands-on experiences that extend well beyond the classroom.

“All of this ties directly back to the mission of the school of business: to prepare students to lead in a constantly changing world. We are not just offering academic programs; we are building problem solvers, creative thinkers and future founders who are ready to step up and make a difference.”

The program also fosters hands-on experience and offers students insight in a real-world setting.

“One of the highlights of the year is our annual Entrepreneurship Day,” Zhao said. “Students actually sell their

ties that truly enrich their learning experience.”

Across the state, several other colleges and universities are fostering similar programs. However, Zhao attributes the school’s prominent success to its location and connections.

“There are other strong entrepreneurial programs across Arkansas, and many are doing great work to support innovation in different regions,” she said. “What makes UA Little Rock stand out is our location and our access. Being in the capital city gives our students access to business leaders, government agencies, nonprofit organizations and startup.”

Students in her program are not just learning inside classrooms either, she said.

“They are networking, interning, pitching ideas, and being part of conversations that are shaping policy and progress,” she said. “The school of business has a clear vision to be a key driver of economic development in Arkansas. We take that seriously. We are not just teaching theory; we are giving students the skills and the support they need to shape the future of this state.”

products to the campus community, making real business transactions and receiving real-time feedback. It is an experience that builds confidence and shows them how to apply what they are learning in a real-world setting.

“We also connect our students with local business resources. We have a strong relationship with the Venture Center[in Little Rock], and we collaborate closely with [the Arkansas Small Business and Technology Development Center]. Our advisory board members, along with leaders from local companies and a variety of industries, are actively engaged in supporting and shaping the program. Their involvement gives students insight, access and opportuni-

WE ARE NOT JUST OFFERING ACADEMIC PROGRAMS; WE ARE BUILDING PROBLEM SOLVERS, CREATIVE THINKERS AND FUTURE FOUNDERS WHO ARE READY TO STEP UP AND MAKE A DIFFERENCE.

Zhao said the program currently houses about 80 students and many more showing are strong interest. She added that she expects the number of students declaring for the track to grow.

“While most students cchoosing the track for their major as the main emphasis for their bachelor’s degree, we also have students pursuing it through the certificate option,” she said. “We built this program to align with the state’s priorities and the local small business environment. Strategically, we’ve recently been putting major focus and energy into the entrepreneurship program. We’re actively developing it into one of the flagship programs within the school of business.”

From graphic design to photography—i’ve done it all.

BOOK COVER RE-DESIGN

Create a cohesive re-design of a bookseries, and accomplish unity in design.

ANNUAL REPORT

Redesign an annual report by a major company.

VOLUNTEER WORK

For around three years, I worked as a volunteeer mentor at ‘Rock Mentoring’, an after school care program for kids. I helped organize and run the program week to week. In order to make it more recogizable, I created a simple logo system and connect cards for parents and students to get involved.

Design for the back of the t-shirt. It captures the idea of releasing the peace of Christ from our hands, into the kids we serve.

QR code for instagram

SOCIAL MEDIA POSTS

Creating personal posts summarizing my semester allowed me to experiment with layout and have fun.

Successful layout of information based on the topic of typography in the Bible.

MENU: North St. Cafe

This storyboard shows the progression of the motion design created for the logo of the North Street Cafe.

DIRECT MAILER

This direct mailer intends to direct audiences to attend the Crystal Bridges exhibit of Mark Maggiori’s FAR WEST.

Opening of the Mailer

This storyboard shows the progression of the motion design created for the artist’s website and direct mailer.

Link to Promo

DIRECT MAILER: WEBSITE

Come and Exlpore my adventures

Taken on many of my travels, these photographs represent places that altered my perspective indefinitely.