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Sharon Parsons Marketing booklet TEST

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OurReach

Withourstrongsocialmediapresenceplaysakeyroleinconnectingpropertieswithbuyers.Withover 10,500Facebookfollowersandmorethan4,100Instagramfollowers,ourpropertycampaignscommonly achieveinexcessof100,000viewsperpost,creatingexceptionalreachandengagementacrosstheAdelaide Hillsandbeyond

SocialBoosting

$200isstrategicallyallocatedtoboostyourpost,ensuringitreachestherightaudienceattherighttimefor maximumexposureandengagement.

CombinedwithHarcourts’globalnetworkspanning11 countries,weensureyourpropertystandsoutinawaythat feelsauthentic,engagingandemotionallydriventhrough strategicstorytelling,impactfulcampaignsandimagerythat trulyresonateswithbuyers.

OurPointofDifference:HarcourtsReachisyourAI-baseddigital advertisingplatformthatgetsyourpropertyinfrontofbuyers designedtocreatemassawareness,driveinterestandgenerate competition Usingyourpropertyphotography,over100 versionsofyouradwillappearacrossFacebook,Instagramand Googlenetwork Withround-the-clockmonitoringofwhois interestedinyourhome,REACHconnectsthemostengaging adswithmorelike-mindedpeopletodrivethemtoviewyour home,openingthedoorstorelevantandtargetedbuyers

Photography

Options

Upto25Photos+Floorplan

Upto35Photos+Floorplan

ArialAddOn(upto10photos)

UpgradeWithTwilightPhotography(35Photos)

SitePlanAcreage

AerialPhotos (10Photos)

ProfessionalLuxuryVideo

AProfessionalvideobringsapropertytolifeinawayphotographyalonecannot,allowingbuyersto experiencetheflow,atmosphereandlifestyleofthehomebeforetheyevenstepinside realestate com au datashows1in3buyersvaluevideocontentwhensearchingforahome,asithelpsthembetterenvisionhow theywouldliveinthespace.Videocontentalsoperformsexceptionallywellacrosssocialmediaanddigital platforms,helpingreachawideraudience,increaseengagementandcreateastrongeremotionalconnection throughoutthecampaign

Videography Options

Homesthatarestyledtypicallysellfasterandforhigherpricesbecausetheystandoutinthemarketand attractmorecompetition AtHarcourtsAdelaideHills,weunderstandthatfirstimpressionsmatterand throughexpertstyling,itcanhelpensureyourhomecaptivatesbuyersfromthemomenttheywalkthrough thedoor. Before After

Brochures

Brochuresareavailableatallopeninspections,givingbuyersatangibletakeawaywithkeyproperty information,featuresandphotography.Thesebrochureshelpbuyersrememberyourhomeafterviewing andprovideaneasyreferencetheycanrevisitandsharewithfamilyorfriendsfollowingtheinspection.

Options

A4DoubleSided

Square4Page (linenfinish)

Portrait6Page

Landscape8Page

Landscape12Page

Signboard

Theseareinstalledatthefrontofyourpropertyorstrategicallypositionedintheareatomaximiseexposure throughoutthecampaignandhelpcapturetheattentionofpassingbuyers Signboardscanincludeupto3 images,allowingustoshowcasekeyfeaturesofthehomealongsidethepropertybranding

StandardOption

•8x4signboardwith3Dlogobranding.

OtherAvailableOptions

•ComingSoonSignboard

•6x4signboardwith3Dlogobranding

•8x8large-formatsignboard

•9x6Signboard

Premiere+byrealestate com auisREA’spremiumdigitalmarketingpackagedesignedtomaximisebuyer exposurebefore,duringandafterapropertycampaign ItcombinesaPremierelistingwithadditionaltools, brandinganddatainsightstohelppropertiesattractmoreattentionandsellfaster

KeyBenefits

Propertiessellonaverage14daysfaster

Receive28%moreemailenquiries

Generate50%morepropertypageviewscompared tostandardcampaigns

ListingBumps

Atoolthatpushesyourpropertybacktothetopofsearchresultsthroughoutthecampaign,helpingreengageactivebuyersandmaximisevisibilitywhenitmattersmost Withtwobumpsincludedinthepremiere package,yourbumpwillbestrategicallysettobesthelpyourpropertyexposure

eBrochures

Apremiumdigitalbrochuresentdirectlytointerestedbuyers,showcasingyourhome’sphotos,floorplanand keyfeaturesinapolished,shareableformat.EnhancedeBrochuresallowsmartertargetingandautomated follow-uptokeepbuyersengaged

LuxeListings

ApremiumupgradeavailableexclusivelywithPremiere+listings,designedtodelivermaximumvisibilityfor standoutproperties.PositionedasREA’shighest-tierdigitalmarketingproduct,Luxeplacesyourpropertyin premiumhomepageplacements,largersearchresultformats,premiumbuyernotificationsandenhanced eBrochurestohelpcaptureseriousbuyerattention.

KeyBenefits

PremiumHomePageexposure

Threeadditionalimages

ExclusiveReportingTools

EnhancedBuyerNotifications

FastSellingTimeframes

Domain

DomainPlatinumDigitalisDomain’spremiumlistingpackagedesignedtomaximisebuyerexposureand keeppropertieshighlyvisiblethroughoutacampaign.Itplaceslistingsabovestandardlistingsinsearch resultswithlargerimagery,strongerbrandingandenhancedbuyerengagementtools.

KeyBenefits

Largersearchresultpresencewithpremiumpositioning

Imagecarouselandexpandedpropertydisplay

Enlargedmappinvisibility

Morepropertyphotosandextendeddescriptionspace

Individualagentbrandingandcontactdetailsfeaturedprominently

TheAdvertiser

South Australia’s leading newspaper, reaching more than 1 7 million readers across print and digital platforms Featuring your property in The Advertiser provides extensive statewide exposure, placing your homeinfrontofabroadaudienceofactivebuyersbothlocallyandinterstate.

Editorial

TheAdvertiserEditorialFeatureisawonderfulopportunitytoshowcasehomesthatoffersomethingtruly special,whetherthroughtheirarchitecture,lifestyleappeal,history,design,oruniquestory Eachweek,The Advertiser'seditorialteamselectsasmallnumberofstandoutpropertiesfromacrossmetropolitanAdelaide, theAdelaideHills,andcoastalregionstofeatureinadedicatededitorialarticle.Wheresuitable,ourmarketing teamcansubmityourpropertyforconsideration.WhileselectionisatthediscretionofTheAdvertiser'steam, beingfeaturedcanprovideexceptionaladditionalexposure,placingyourhomeinfrontofabroadaudience ofengagedreadersacrossSouthAustraliaandhelpingtohighlightthequalitiesthatmakeitstandoutfrom thecrowd

TheCourier

Awell-knownlocalAdelaideHillsnewspaperwithareadershipofover7,000people,providingvaluable exposuretobuyerswithinthelocalcommunityandsurroundingareas Yourpropertywillbeprofessionally featuredtohelpbuildawarenessandgenerateinterestthroughoutthecampaign.

Howyourpropertywillappear: HalfPageNewRelease QuarterPage

SALife&InDaily

SALife

AsoneofSouthAustralia’sleadinglifestylepublications,SALIFEoffersexposuretoahighlyengagedaudience whovaluequalityhomes,architectureandlifestyle.FeaturingyourpropertywithinSALIFEpositionsitinfrontof affluentreadersacrossbothprintanddigitalplatforms,helpingcreatestrongbrandpresenceandemotional connectionwithpotentialbuyers.

DigitalPackage

1xlistingontheInDailymiddayeDM

1xlistingontheSALIFEFridaymorningeDM

Propertylistingonwebsite

$495+GST

Print&DigitalPackage

1xfullpageadinSALIFEmagazine

1xlistingontheInDailymiddayeDM

1xlistingontheSALIFEFridaymorningeDM

Propertylistingonwebsite

$1850+GST(halfpageoption$950+GST)

InDaily

OneofSouthAustralia’sleadingindependentdigitalnewspublications,reachingabroadaudienceof engagedreaderseachday.FeaturingyourpropertythroughInDailyprovidesvaluableonlineexposure, placingyourhomeinfrontofprofessionals,localbuyersandinterstateaudiencesthroughatrustedand widelyreadplatform

PropertyGuide

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Sharon Parsons Marketing booklet TEST by Harcourts Adelaide Hills - Issuu