Your Marketing Guide
Contents 5
10 - 11
16
Methods of Sale
Styling
Domain
6-7
12
17
8
13
18
Photography
Sign Boards
The Courier
9
14 - 15
19
Our Reach
Videography
Brochures
RealEstate.com.au & Luxe Listings
The Advertiser
SaLife & InDaily
20
23
Property Guide
Prestige
21
24
22
25
Recommended Packages
Residential
Acreage
Your Agents
Click the page number and it’ll take you right there.
Introduction We understand that every home is unique. This guide provides an overview of our marketing materials and exclusive promotional tools, carefully selected to showcase your property at its finest. Through a tailored and strategic approach, we aim to maximise exposure, engage the right buyers and achieve the best possible result for your home.
Methods Of Sale The value of a property is always hard to assess. The final sale price can fluctuate greatly dependent on the current market trends and the level of motivation of buyers generated during the sale process.
Different Methods of Sale Private Treaty Best Offers By Expression of Interest Auction
Our Reach With our strong social media presence plays a key role in connecting properties with buyers. With over 10,500 Facebook followers and more than 4,100 Instagram followers, our property campaigns commonly achieve in excess of 100,000 views per post, creating exceptional reach and engagement across the Adelaide Hills and beyond. @harcourts_adelaidehills
Harcourts Adelaide Hills Real Estate
Social Boosting $200 is strategically allocated to boost your post, ensuring it reaches the right audience at the right time for maximum exposure and engagement.
Combined with Harcourts’ global network spanning 11 countries, we ensure your property stands out in a way that feels authentic, engaging and emotionally driven through strategic storytelling, impactful campaigns and imagery that truly resonates with buyers. Our Point of Difference: Harcourts Reach is your AI-based digital advertising platform that gets your property in front of buyers designed to create mass awareness, drive interest and generate competition.Using your property photography, over 100 versions of your ad will appear across Facebook, Instagram and Google network. With round-the-clock monitoring of who is interested in your home, REACH connects the most engaging ads with more like-minded people to drive them to view your home, opening the doors to relevant and targeted buyers.
Photography
Click Here To View An Example
Professional photography is one of the most important parts of your campaign, creating the first impression buyers see online. We source professional photographers to present your home at its best, helping it stand out, capture buyer attention, and drive stronger engagement throughout the campaign.
Daylight 5 Photos 10 Photos
$95 $205
15 Photos 25 Photos 35 Photos
$225 $280 $400
Site Plan Up to 1,200 sqm $170 Acreage $255 A detailed drawing showing the boundaries, buildings, access, landscaping, services, and their position on the land.
Twilight 15 Photos 35 Photos
$340 $480
Floorplan $170
Aerial (taken with drone above property) 5 Photos $190 10 Photos $240
Videography Professional Luxury Video A professional video brings a property to life in a way photography alone cannot, allowing buyers to experience the flow, atmosphere and lifestyle of the home before they even step inside. realestate.com.au data shows 1 in 3 buyers value video content when searching for a home, as it helps them better envision how they would live in the space. Video content also performs exceptionally well across social media and digital platforms, helping reach a wider audience, increase engagement and create a stronger emotional connection throughout the campaign. Options
30 Second Video/Reel 60 Second Video 90 Second Video Premium 60 Second Video (aerial & twilight) Cinematic
Click Each Option To See More
$280 $525 $680 $1,200 Quote
Styling Investing in professional styling plays a crucial role when preparing your home for sale. Thoughtful presentation can completely transform how a property feels, highlighting the home’s best features, maximising light and space, and creating an emotional connection with potential buyers. A well-styled home helps buyers envision themselves living there, turning a house into a lifestyle they can picture owning. It’s not just about décor; it’s about storytelling showing the property’s full potential in a way that photographs beautifully and draws attention both online and in person.Investing in professional styling can also deliver strong financial results. To make the process as seamless as possible, we'll organise and coordinate professional styling on your behalf, working with trusted local stylists to ensure your home is presented at its absolute best.
Homes that are styled typically sell faster and for higher prices because they stand out in the market and attract more competition. At Harcourts Adelaide Hills, we understand that first impressions matter and through expert styling, it can help ensure your home captivates buyers from the moment they walk through the door.
Before
After
Brochures Brochures are available at all open inspections, giving buyers a tangible takeaway with key property information, features and photography. These brochures help buyers remember your home after viewing and provide an easy reference they can revisit and share with family or friends following the inspection. Options A4 Double Sided Square 4 Page (linen finish) Portrait 6 Page Landscape 8 Page Landscape 12 Page Square Flyers
50 $75 $140 $155 $335 $450 $35
100 $95 $205 $235 $460 $680
Signboard These are installed at the front of your property or strategically positioned in the area to maximise exposure throughout the campaign and help capture the attention of passing buyers. Signboards can include up to 3 images, allowing us to showcase key features of the home alongside the property branding. Standard Option 8x4 signboard with 3D logo branding
$310
Other Available Options Coming Soon Signboard 6x4 signboard with 3D logo branding 8x8 large-format signboard
$100 $280 $570
8x4 Signboard Examples
RealEstate.com.au Premiere+ by realestate.com.au is REA’s premium digital marketing package designed to maximise buyer exposure before, during and after a property campaign. It combines a Premiere listing with additional tools, branding and data insights to help properties attract more attention and sell faster. Key Benefits Properties sell on average 14 days faster Receive 28% more email enquiries Generate 50% more property page views compared to standard campaigns. Listings rotate back to the top after 16 days.
Listing Bumps A tool that pushes your property back to the top of search results throughout the campaign, helping reengage active buyers and maximise visibility when it matters most. With two bumps included in the premiere package, your bump will be strategically set to best help your property exposure. eBrochures A premium digital brochure sent directly to interested buyers, showcasing your home’s photos, floorplan and key features in a polished, shareable format. Enhanced eBrochures allow smarter targeting and automated follow-up to keep buyers engaged. Luxe Listings A premium upgrade available exclusively with Premiere+ listings, designed to deliver maximum visibility for standout properties. Positioned as REA’s highest-tier digital marketing product, Luxe places your property in premium homepage placements, larger search result formats, premium buyer notifications and enhanced eBrochures to help capture serious buyer attention. Key Benefits Premium home page exposure Three additional images Exclusive reporting tools Enhanced buyer notifications Fast selling timeframes
Domain Domain Platinum Digital is Domain’s premium listing package designed to maximise buyer exposure and keep properties highly visible throughout a campaign. It places listings above standard listings in search results with larger imagery, stronger branding and enhanced buyer engagement tools. Key Benefits Larger search result presence with premium positioning Image carousel and expanded property display Enlarged map pin visibility More property photos and extended description space Agent branding and contact details featured prominently
Social Boost Social Boost turns listings into targeted digital campaigns, driving stronger engagement and more meaningful enquiries. Build visibility online where buyers are already active, across Facebook, Instagram, Google and Search.
The Advertiser South Australia’s leading newspaper, reaching more than 1.7 million readers across print and digital platforms. Featuring your property in The Advertiser provides extensive statewide exposure, placing your home in front of a broad audience of active buyers both locally and interstate. With strong brand recognition and a long-standing reputation across South Australia, The Advertiser remains a powerful marketing tool for generating awareness, increasing enquiry and driving greater interest throughout your campaign.
Pages Available Quarter Page Half Page Full Page
$900 $1,600 $3,000
Editorial The Advertiser Editorial Feature is a wonderful opportunity to showcase homes that offer something truly special, whether through their architecture, lifestyle appeal, history, design, or unique story. Each week, The Advertiser's editorial team selects a small number of standout properties from across metropolitan Adelaide, the Adelaide Hills, and coastal regions to feature in a dedicated editorial article. Where suitable, our marketing team can submit your property for consideration. While selection is at the discretion of The Advertiser's team, being featured can provide exceptional additional exposure, placing your home in front of a broad audience of engaged readers across South Australia and helping to highlight the qualities that make it stand out from the crowd. Full Page
Half Page
Quarter Page
Full Page
Half Page
Quarter Page
The Courier A well-known local Adelaide Hills newspaper with a readership of over 7,000 people, providing valuable exposure to buyers within the local community and surrounding areas. Your property will be professionally featured to help build awareness and generate interest throughout the campaign. Editorial Each week, one property is selected to feature in the Courier’s editorial section for additional exposure. Selection is made solely by the newspaper based on the properties they feel will best suit their readership.
SALife & InDaily SALife As one of South Australia’s leading lifestyle publications, SALIFE offers exposure to a highly engaged audience who value quality homes, architecture and lifestyle. Featuring your property within SALIFE positions it in front of affluent readers across both print and digital platforms, helping create strong brand presence. Digital Package 1 x listing on the InDaily midday eDM 1 x listing on the SALIFE Friday morning eDM Property listing on website $495 + GST Example of Full Page in SALife
Print & Digital Package 1 x full page ad in SALIFE magazine 1 x listing on the InDaily midday eDM 1 x listing on the SALIFE Friday morning eDM Property listing on website $1850 + GST (half page option $950 + GST) InDaily One of South Australia’s leading independent digital news publications, reaching a broad audience of engaged readers each day. Featuring your property through InDaily provides valuable online exposure, placing your home in front of professionals, local buyers and interstate audiences through a trusted and widely read platform.
Property Guide Every fortnight, we produce a professionally designed e-booklet featuring all current properties on the market, recent sales and available rental listings across our office. This digital publication is distributed throughout our extensive buyer database and promoted across our social media channels, helping ensure your property reaches a wide audience of active and engaged buyers. By combining targeted email marketing with social media exposure, the e-booklet is another valuable layer of the campaign designed to keep your property front of mind and maximise overall reach throughout the sales process.
Scan or click here to view our Property Guide
Our Recommended Packages We're here to help you make the best decisions when it comes to marketing your home, ensuring your property is positioned to attract the right buyers from the very beginning. Every home is unique, and selecting the right marketing package can play a significant role in the success of your sale. That's why we'll take the time to guide you through the available options, explaining the benefits of each and recommending a strategy tailored to your property, location and target market. Throughout the entire process, we're here to provide advice, answer questions and help you feel confident that your marketing investment is working hard to showcase your home and deliver the strongest outcome possible.
Residential Package Harcourts Package Harcourts Website Social Media
Photography & Videography Up to 35 photos + floorplan 30 Second Reel or 2 x 15 Second Reels (Portrait)
Online Domain (Suburb dependant) RealEstate.com.au (Suburb dependant) Luxe Listing (Suburb dependant)
Brochure 100 x Square 4 Page Booklet (Linen)
Signboards Coming Soon Signboard 8 x 4 Signboard
Copywriting Photo based Total: $3,000 Additional: Domain & Realestate.com.au (Suburb Dependant)
Prestige Residential Package Harcourts Package Harcourts Website Social Media
Photography & Videography Up to 35 photos + floorplan 30 Second Reel or 2 x 15 Second Reels (Portrait) Proffessional Luxury Video
Online Domain (Suburb dependant) RealEstate.com.au (Suburb dependant) Luxe Listing (Suburb dependant)
Brochure 100 x Custom A4 8 Page Brochure
Signboards Coming Soon Signboard 8 x 4 Signboard
Copywriting Premium (In Person)
Advertiser Ads Half Page
Total: $6,135 Additional: Domain & Realestate.com.au (Suburb Dependant)
Acerage Package Harcourts Package Harcourts Website Social Media Online Domain (Suburb dependant) Realestate.com.au (Suburb dependant) Luxe Listing (Suburb dependant) Brochure 100 x Custom A4 8 Page Brochure Advertiser Ads Full Page
Photography & Videography Up to 35 Photos + Floorplan 30 Second Reel or 2 x 15 Second Reels (portrait) Proffessional Luxury Video Site Plan 10 Arieal Photos Signboards Coming Soon Signboard 8 x 4 Signboard Copywriting Premium (In Person) Total: $8,030 Additional: Domain & Realestate.com.au (Suburb Dependant)
Your Local Agents Sam Oborn
Elle Gosling
M 0415 173 133 P 7210 9700 E sam.oborn@shorlandre.com.au W adelaidehills.harcourts.com.au @samobornharcourts
M 0434 644 856 P 7210 9700 E elle.gosling@shorlandre.com.au W adelaidehills.harcourts.com.au @ellegoslingharcourts
Stirling 8-12 Mount Barker Road, Stirling
Adriana D'Aloia
Mount Barker 58 Gawler Street, Mount Barker RLA 158908
M 0421 528 469 P 7210 9700 E adriana@shorlandre.com.au W adelaidehills.harcourts.com.au
RLA 158908