Introduction
Weunderstandthateveryhomeisunique.Thisguideprovidesanoverviewofourmarketingmaterialsand exclusivepromotionaltools,carefullyselectedtoshowcaseyourpropertyatitsfinest.Throughatailored andstrategicapproach,weaimtomaximiseexposure,engagetherightbuyersandachievethebest possibleresultforyourhome
MethodsOfSale
Thevalueofapropertyisalwayshardtoassess.Thefinalsalepricecanfluctuategreatlydependentonthe currentmarkettrendsandthelevelofmotivationofbuyersgeneratedduringthesaleprocess.
DifferentMethodsofSale
PrivateTreaty
BestOffersBy
ExpressionofInterest
Auction
OurReach
Withourstrongsocialmediapresenceplaysakeyroleinconnectingpropertieswithbuyers.Withover 10,500Facebookfollowersandmorethan4,100Instagramfollowers,ourpropertycampaignscommonly achieveinexcessof100,000viewsperpost,creatingexceptionalreachandengagementacrosstheAdelaide Hillsandbeyond
SocialBoosting
$200isstrategicallyallocatedtoboostyourpost,ensuringitreachestherightaudienceattherighttimefor maximumexposureandengagement.
CombinedwithHarcourts’globalnetworkspanning11 countries,weensureyourpropertystandsoutinawaythat feelsauthentic,engagingandemotionallydriventhrough strategicstorytelling,impactfulcampaignsandimagerythat trulyresonateswithbuyers.
OurPointofDifference:HarcourtsReachisyourAI-baseddigital advertisingplatformthatgetsyourpropertyinfrontofbuyers designedtocreatemassawareness,driveinterestandgenerate competition Usingyourpropertyphotography,over100 versionsofyouradwillappearacrossFacebook,Instagramand Googlenetwork Withround-the-clockmonitoringofwhois interestedinyourhome,REACHconnectsthemostengaging adswithmorelike-mindedpeopletodrivethemtoviewyour home,openingthedoorstorelevantandtargetedbuyers
Videography
ProfessionalLuxuryVideo
Aprofessionalvideobringsapropertytolifeinawayphotographyalonecannot,allowingbuyersto experiencetheflow,atmosphereandlifestyleofthehomebeforetheyevenstepinside realestate com au datashows1in3buyersvaluevideocontentwhensearchingforahome,asithelpsthembetterenvisionhow theywouldliveinthespace.Videocontentalsoperformsexceptionallywellacrosssocialmediaanddigital platforms,helpingreachawideraudience,increaseengagementandcreateastrongeremotionalconnection throughoutthecampaign
Options 30SecondVideo/Reel
Homesthatarestyledtypicallysellfasterandforhigherpricesbecausetheystandoutinthemarketand attractmorecompetition AtHarcourtsAdelaideHills,weunderstandthatfirstimpressionsmatterand throughexpertstyling,itcanhelpensureyourhomecaptivatesbuyersfromthemomenttheywalkthrough thedoor
Brochuresareavailableatallopeninspections,givingbuyersatangibletakeawaywithkeyproperty information,featuresandphotography.Thesebrochureshelpbuyersrememberyourhomeafterviewing andprovideaneasyreferencetheycanrevisitandsharewithfamilyorfriendsfollowingtheinspection.
Theseareinstalledatthefrontofyourpropertyorstrategicallypositionedintheareatomaximiseexposure throughoutthecampaignandhelpcapturetheattentionofpassingbuyers Signboardscanincludeupto3 images,allowingustoshowcasekeyfeaturesofthehomealongsidethepropertybranding
StandardOption
8x4signboardwith3Dlogobranding
OtherAvailableOptions
ComingSoonSignboard
6x4signboardwith3Dlogobranding
8x8large-formatsignboard
8x4SignboardExamples
RealEstate.com.au
Premiere+byrealestate com auisREA’spremiumdigitalmarketingpackagedesignedtomaximisebuyer exposurebefore,duringandafterapropertycampaign ItcombinesaPremierelistingwithadditionaltools, brandinganddatainsightstohelppropertiesattractmoreattentionandsellfaster
KeyBenefits
Propertiessellonaverage14daysfaster
Receive28%moreemailenquiries
Generate50%morepropertypageviews comparedtostandardcampaigns.Listings rotatebacktothetopafter16days
ListingBumps
Atoolthatpushesyourpropertybacktothetopofsearchresultsthroughoutthecampaign,helpingreengageactivebuyersandmaximisevisibilitywhenitmattersmost Withtwobumpsincludedinthepremiere package,yourbumpwillbestrategicallysettobesthelpyourpropertyexposure
eBrochures
Apremiumdigitalbrochuresentdirectlytointerestedbuyers,showcasingyourhome’sphotos,floorplanand keyfeaturesinapolished,shareableformat.EnhancedeBrochuresallowsmartertargetingandautomated follow-uptokeepbuyersengaged
LuxeListings
ApremiumupgradeavailableexclusivelywithPremiere+listings,designedtodelivermaximumvisibilityfor standoutproperties.PositionedasREA’shighest-tierdigitalmarketingproduct,Luxeplacesyourpropertyin premiumhomepageplacements,largersearchresultformats,premiumbuyernotificationsandenhanced eBrochurestohelpcaptureseriousbuyerattention.
KeyBenefits
Premiumhomepageexposure
Threeadditionalimages
Exclusivereportingtools
Enhancedbuyernotifications
Fastsellingtimeframes
Domain
DomainPlatinumDigitalisDomain’spremiumlistingpackagedesignedtomaximisebuyerexposureand keeppropertieshighlyvisiblethroughoutacampaign.Itplaceslistingsabovestandardlistingsinsearch resultswithlargerimagery,strongerbrandingandenhancedbuyerengagementtools.
KeyBenefits
Largersearchresultpresencewithpremiumpositioning
Imagecarouselandexpandedpropertydisplay
Enlargedmappinvisibility
Morepropertyphotosandextendeddescriptionspace
Agentbrandingandcontactdetailsfeaturedprominently
SocialBoost
SocialBoostturnslistingsintotargeteddigital campaigns,drivingstrongerengagementand moremeaningfulenquiries Buildvisibility onlinewherebuyersarealreadyactive,across Facebook,Instagram,GoogleandSearch.
TheAdvertiser
South Australia’s leading newspaper, reaching more than 1 7 million readers across print and digital platforms Featuring your property in The Advertiser provides extensive statewide exposure, placing your homeinfrontofabroadaudienceofactivebuyersbothlocallyandinterstate.
PagesAvailable QuarterPage
HalfPage
FullPage
Editorial
TheAdvertiserEditorialFeatureisawonderfulopportunitytoshowcasehomesthatoffersomethingtruly special,whetherthroughtheirarchitecture,lifestyleappeal,history,design,oruniquestory Eachweek,The Advertiser'seditorialteamselectsasmallnumberofstandoutpropertiesfromacrossmetropolitanAdelaide, theAdelaideHills,andcoastalregionstofeatureinadedicatededitorialarticle.Wheresuitable,ourmarketing teamcansubmityourpropertyforconsideration.WhileselectionisatthediscretionofTheAdvertiser'steam, beingfeaturedcanprovideexceptionaladditionalexposure,placingyourhomeinfrontofabroadaudience ofengagedreadersacrossSouthAustraliaandhelpingtohighlightthequalitiesthatmakeitstandoutfrom thecrowd
FullPage
HalfPage
QuarterPage
FullPage
TheCourier
QuarterPage
HalfPage
Awell-knownlocalAdelaideHillsnewspaperwithareadershipofover7,000people,providingvaluable exposuretobuyerswithinthelocalcommunityandsurroundingareas Yourpropertywillbeprofessionally featuredtohelpbuildawarenessandgenerateinterestthroughoutthecampaign.
SALife&InDaily
SALife
AsoneofSouthAustralia’sleadinglifestylepublications,SALIFEoffersexposuretoahighlyengagedaudience whovaluequalityhomes,architectureandlifestyle.FeaturingyourpropertywithinSALIFEpositionsitinfrontof affluentreadersacrossbothprintanddigitalplatforms,helpingcreatestrongbrandpresence.
DigitalPackage
1xlistingontheInDailymiddayeDM
1xlistingontheSALIFEFridaymorningeDM
Propertylistingonwebsite
$495+GST
Print&DigitalPackage
1xfullpageadinSALIFEmagazine
1xlistingontheInDailymiddayeDM
1xlistingontheSALIFEFridaymorningeDM
Propertylistingonwebsite
$1850+GST(halfpageoption$950+GST)
InDaily
OneofSouthAustralia’sleadingindependentdigital newspublications,reachingabroadaudienceof engagedreaderseachday.Featuringyourproperty throughInDailyprovidesvaluableonlineexposure, placingyourhomeinfrontofprofessionals,localbuyers andinterstateaudiencesthroughatrustedandwidely readplatform
ExampleofFullPageinSALife
PropertyGuide
OurRecommendedPackages
We'reheretohelpyoumakethebestdecisionswhenitcomestomarketingyourhome,ensuringyourpropertyis positionedtoattracttherightbuyersfromtheverybeginning Everyhomeisunique,andselectingtheright marketingpackagecanplayasignificantroleinthesuccessofyoursale That'swhywe'lltakethetimetoguide youthroughtheavailableoptions,explainingthebenefitsofeachandrecommendingastrategytailoredtoyour property,locationandtargetmarket Throughouttheentireprocess,we'reheretoprovideadvice,answer questionsandhelpyoufeelconfidentthatyourmarketinginvestmentisworkinghardtoshowcaseyourhome anddeliverthestrongestoutcomepossible.
ResidentialPackage
PrestigeResidentialPackage
AceragePackage
