7WESTTERRACE,LITTLEHAMPTON MARKETING STRATEGY
Harcourts
THANKYOU
Thankyouforinvitingustopresentamarketingsubmissionforyourproperty.
ThankyouforinvitingustopresentamarketingsubmissionforPropertyAddress
OnbehalfofHarcourtsAdelaideHills,weofferour recommendationsalongwithdetailedmarketing informationtocoverlocal,nationalandglobalexposure fromourofficeslocatedinStirling&MountBarker.
Overyearsandyearsofexperience,wehavedevelopeda campaignthatwillmaximisetheenquirylevelsandthis, combinedwiththestrengthoftheHarcourtsnetworkwill ensureaverysuccessfuloutcomeforyou.
Wehavetakenthelibertyofprovidingadditional informationregardingourextensivemarketingapproach andoursignificantpointsofdifferenceforyour consideration.
Withanunwaveringcommitmenttoexcellence,wecan personallyassureyouofourstrongestendeavoursto achievethebestpossibleresulton yourbehalf.
Yourpropertywillbeexclusivelyhandledbyourselves ensuringweareavailabletobecontactedatanygiventime.
7WESTTERRACE, LITTLEHAMPTON
Somehomesfeellikethey'vespentyearstryingtoimpressyou.Thisone feelsmorelikeit'sbeenquietlygettingonwiththeimportant things long lunches,familydinnersthat lingerwellbeyonddessert,andcupsoftea thatsomehowturnintoconversationsthatlastallafternoon.
Hidden amongsttheleafysurroundsofLittlehampton,thiswarmand welcominghomehasbeenthoughtfullyrefreshed where itcounts.The kitchenhasbecome thekind ofplacepeoplenaturallygather,the bathroomshavehad theirglow-up,andthe light-filledlivingspacesoffer plentyofroomtospread out,slowdown,orcome together.
Threegenerousbedroomsarejoinedbyaversatile studythatcouldeasily becomeafourthbedroom,hobbyroomorhome office,depending on whatchapteryou'recurrentlywriting.Everyspace hasbeendesigned for easyliving,blendingcomfort,practicalityandacontemporaryfeelthat makesyouinstantlyfeelat home.
Withsolarpanelsontheroof,schoolsjustashort strollawayand Mount Barkermomentsdowntheroad,it'sahomethatbalancesconvenience with Adelaide Hillscharmbeautifully.
Thehardestpart?Decidingwhethertospendyourweekendsexploring thewineries,walkingtrailsandvillagesoftheHills,orenjoyingthe relaxed paceofLittlehamptonfromyourown frontdoor.
Features WeLove:
-Light-filledfamilyhomeinasought-afterLittlehamptonlocation.
-Contemporarykitchenwithmarble-lookbenchtopsandsit-indining space
- Spaciouscentrallivingroomwithafresh,modernfeel
-Threegenerousbedroomsplus aversatilestudy/fourthbedroom
- Updatedensuiteto themain bedroom
-Stylishfamilybathroomfeaturingfloor-to-ceilingtiling,freestanding bath andmatteblackfinishes
-Separate laundrywithconvenientexternalaccess
- Timber-lookflooringanddownlightingthroughout
- Splitsystemairconditioningandceilingfans foryear-roundcomfort
- Solarpanel systemtohelpreduceenergycosts
YOURAGENTS HARRY&BELLE
Discoveradynamicapproachtorealestatemarketing andsalesinthe picturesqueAdelaideHills&Eastern SuburbswithHarryShorlandandBelleKer.
HarryhasRealEstateinhisblood–althoughitmayhave beenhisdestiny,hereallydoesloveit.Thefastpace,the connections,theeveryday.Itjustsuitshim.Andthethrill ofbeingonthejourneywithyou,asyoumakeamajor lifedecision,well that’swhatmakeshisrealestate blood pump.Sky-highdeterminationbalancedwithadown-toearthdisposition.Harryknowsthathousesdon’tsell houses;peopledo.So,hisattentionisonyourintention.
Andit’shisinquisitivenature forpeoplethatdrewHarry torealestate in thefirstplace.Theperfectcombination ofefficientandconfident,he’sasafepairofhands.
LivingintheAdelaideHillsformajorityofherlife,Belle hasanintimateknowledge ofthe region'suniquecharm anddiverse propertyofferings.Thislocalinsightallows Belletomatchclientswithpropertiesthatperfectlyalign totheirlifestylepreferencesandinvestmentgoals.
Bellehasacomprehensiveunderstandingofmarket trends,propertyvalues,andnegotiation strategies. Enablinghertoguide clientsthroughseamless transactions.
Belle’spassionforbothpeopleandpropertydriveherto prioritiseclient’ssatisfaction.Belleiscommittedto buildinglastingrelationshipsbasedontrust,integrity, andpersonalisedservice.Ensuringthat everyclient receivestheattention andsupporttheydeserve throughoutthe buyingorsellingprocess.Appreciating thesignificanceofsellingaproperty,Belle upholdsthe bestinterestsofhervendors,maximisingtheiroutcome throughstrategicguidance,transparentcommunication, andaffectivemarketingtechniques.Havingapassionfor horses,Bellerecognisesthekeycriteriaofideal lifestyle propertiesthroughouttheAdelaideHills. Together,thisduocombines extensive experienceanda profoundlove fortheirhometurf,makingthemthego-to teamforallyourpropertyneedsintheAdelaideHills.
150ANDERSON ROAD ECHUNGA
4bed|3bath |9carspaces
Soldfor$4,400,000
276JUNCTION ROAD, BALHANNAH
7bed|4bath |20carspaces
Soldfor$3,200,000
44GODFREYTERRACE, LEABROOK
6bed|3bath |4carspaces
Soldfor$4,435,000
6SHANNON ROAD, BRIDGEWATER
4bed|2bath|2 carspaces
Soldfor$2,450,000
OUR TESTIMONIALS
Everysaletellsastory,andbehindeverysuccessful campaign isastrongrelationshipbuiltwithourclients.Scanthe QR code toseethevideofromourlovelyvendor’sChris& Michelleastheysharetheirjourneyanddiscoverhow preparation,strategyandteamworkdeliveredastandout result.
BUYERINCRAFERSWEST
SCANHERE
SELLERINPAYNEHAM
Ithoughtagentsare justforsellers.Iwascertainly astonishedtofindhowanamazingagentmakes theprocessabsolutelyseamless andwonderful forabuyer!NotonlywasHarryonpointwith everycommunication,hemade sure anyextra issueswerecommunicatedandhandled absolutelyperfectly.Icouldnotpossibly recommendanyoneelse,heandhisofficewere theepitomeofprofessionalismandmakingsure myselfandmywife hadawonderfulbuyprocess tosettleintoourfirsthome.Thank you!!!
Ihadanabsolutelywonderfulexperience working with HarryandBelle.Fromstarttofinish,they wereextremelylovelytoworkwith,alwayswarm, professionalandgenuinelyinvestedinmakingthe processassmoothandstressfreeaspossible. Theircommunicationwasclearandtimelyand theyconsistentlywentaboveandbeyondto ensureeverythingwashandledseamlessly.Ifelt supportedeverystepofthe wayandtheir knowledgemadeallthedifference.I can’t recommendthemhighlyenough.
SELLERINLEABROOK
Harryisnotonlyhumorousandcharismaticbut alsocalmandcomposed,withanexceptional wealthofexperienceinreal estatesales.His outstandingprofessionalskills andkeenmarket insights enablehimtoaccuratelygraspmarket trendsandprovideclientswiththe mostsuitable advice,ensuringthateverytransactionachieves thebestpossibleoutcome.
Hisexcellentcommunicationskillsallowhimto effortlesslyconnectwithclientsthroughhis lightheartedandwittyapproach.
LOOKINGFOR EXCLUSIVITY
THEHARCOURTS NETWORK
Harcourts area highlysuccessful,multi-nationalreal estatecompanywho have been providingindustryleading services since1888.
Wehavetheglobal,nationalandlocalconnections for buying and selling realestate. That’s the combined resources ofover10,000 consultants withinour 900 offices across 9countries.
In addition,to this wehavethebackingof advanced technologysystems,comprehensivetrainingand world-class marketing.These foundations have shapedthequality, cultureand futureof the Harcourts brandand ourpeople.
The Harcourts network specialises inresidential, luxury,commercial,ruraland lifestylerealestate, as wellas urbanprojects andproperty management.
Wealsoboast animpressive range ofHarcourts branded services inorder tofacilitate thesecore businessareas.
HARCOURTSOFFICES
Zealand
HongKong
Australia
Indonesia
Canada
China
SouthAfrica
Fiji
United Statesof America
Mexico
LOOKINGFOR SUCCESS
WHATWEDO
Thissimplestatementcoversanoften challengingandcomplicatedprocess. Ofcoursethe‘successfulsale’iswhat’s important–andwithHarcourtsweutilise someuniquestrengthstoaccomplish this. Weensureourpeopleconsistently achieveaboveandbeyondour competitors.It’sapreciseservice-based mind-setthatonlythebestrealestate mindscandeliverconsistently. Weconnectwithyouraudienceof potentialbuyers.Weusesophisticated systemsandtechnologytomakecertain yourpropertycangainmassive exposure.
Inourmediasaturatedsocietythe averageconsumerisbombarded withhundredsofadvertising messageseveryday.Yourproperty needstostandout.Harcourtshave redefinedtheroleoftherealestate company–fromasimplesales focustotheexpertmarketingand negotiatingcapabilitytoday’ssellers require.
Beforeanyofthiscanhappenwe needtodecidehowtobestprice, marketandsellyourproperty.No twopropertiesarethesame–so each marketingproposalmustbe specificallytailored.Thisproposal willcovereachvariableand providethenecessaryfocusforthe saleprocedure.
Duringthistimeourresponsibilitiesto youinclude:
• Providingaccuratemarket information
• Pricingandlistingyour propertycorrectly
• Marketingyourproperty widelyandeffectively
• Generatingenquiry
• Attractingasmany potentialbuyersas possible
• Negotiatingthebestprice foryou
• Assistingyoursalethrough tosuccessfulsettlement
• Keepingyoufully informed
LOOKINGFOR EXPOSURE
MARKETING STRATEGY
Ourobjectiveistoensurethatthecampaignmaximises exposuregeneratingmaximumbuyerenquirythrough ourprovenmarketing strategiesrightfromtheoutset.A consideredmarketingplanisdesigned tomaximisethe salepricebecauseitdoesnotjustfindabuyer,itfinds everyavailablebuyer.
Increasedmarketcompetitionbytheintroductionofeven oneadditionalbuyercanaddsubstantialvaluetothe ultimatesaleprice. Theinvestmentinadedicatedmarketingcampaignwill generallyrepresentonlyasmallpercentageofwhatcan actuallybegainedinsalepricebyoptimisingtheexposure andpenetrationintothemarketplace
Oursalesandmarketingstrategywillfocuson:
• Exposingyourpropertytothewidestpossibletarget marketbothlocallyandinternationally
• Acombinationoftraditionalprintadvertising complementedby onlinecomponents
• Marketingyourpropertyinthemostcosteffective mannerpossible.
• Creatingacompetitiveenvironmentamongst purchasers
• Maximisingthevalueofthepropertyforyou
• Assistingyouwithyournextpropertypurchaseasa VIPclient.
LOOKINGFOR CONNECTIONS
THEESSENTIALS PACKAGE
Marketingisyourinsurancepolicyagainst undersellingyourproperty.Followingisa breakdownandsynopsisofeachofthe marketingstrategiesrecommendedforthe localandnationalcomponentofthe campaign.
PRINTMEDIAADVERTISING
Toensureyourpropertyreachesthewidest numberofpotentialpurchasers,we recommendhighprofilecolouradvertisingin keyprintmedia.Ouradvertsareatthefrontof theHarcourtssectionoftheAdvertisergiving excellentexposure.
PROFESSIONALPHOTOGRAPHY
Anabsoluteessentialwhenselling, professionalphotoscanmeanthedifference betweenbeingonabuyer'sshortlistornot.
ONLINEMARKETING
Yourpropertywillbefeaturedonournational Harcourtswebsiteaswellasrealestate.com.au anddomain.com.auplusourotherportals.
THEESSENTIALS PACKAGE
QUALITY BROCHURES
Fullcolour,highqualitybrochuresinan exceptionalrangeofoptionsdesignedto showcaseyourpropertyinthebestpossible way.Theseareprepared,printedand distributedatviewings,electronicallyand withinouroffice.
DATABASEEMAILMARKETING
Aspartofourservice,yourprojectwillbe cross-matchedwith qualifiedbuyersinour database.Thesebuyersarecontacted directlyand/orthroughane-marketing campaignadvising themofyourprojectfor sale.
HARCOURTSREACH
REACH isyour AI-based digital advertisingplatform thatgets your propertyinfrontof buyers designed to createmass awareness,driveinterest andgeneratecompetition.
Over 100 versions ofyour ad willappear across Facebook,Instagram andGoogle network. Withround-the-clock monitoringof whois interested inyour home,REACH connects themost engaging adswithmore like-minded people todrivethem toview your home. sale.
THEMARKETING PROPOSAL
REALTYASSIST
PAYNOWOR LATER WITH REALTY ASSIST
RealtyAssisthelps you accessmoney througha creditloan,whether it’s foryourmarketing campaignorproperty preparation–empoweringyouwiththe flexibilitytopay nowordeferpaymentuntil later*
HOW ITWORKS:
Confirmyourmarketing package: Youragentwillhelpyouunderstandwhatmarketing andadvertising activitiesthey’llundertaketohelpyoustrengthenthepotentialof yourproperty.
PaywithRealtyAssist:
YourinvoicewillbesentviaemailandSMS,usingoursafeandsecure paymentplatform.Youcannowchoosetopayupfrontordefer payment.*
OURPAYLATERSOLUTIONS:
Access up to:
$2,000
Visitrealtyassist.com.au orcontact1300355729
$30,0000
$50,000 6.39%EstablishmentFee
$29LoanApplicationFee (19.14% ComparisonRate)
PriceonApplication
Acaveat feemaybeappliedwhendeemednecessary,dependingonthespecific circumstancesoftheloanandyou'llbe notifiedprior shouldbethiscase.
WHATISVPA+?
VPA+ givesyouaccess toextrafunding–separatefrom your marketingbudget.Theseadditional funds are tohelp enhance yourpropertybeforeithits themarket.Itisdesignedto supportarangeofimprovementsthatboosta home’soverall appealand perceived value.Suchas:
•Interior&exteriorpainting
•Newcarpetsorflooring
•Landscaping&garden clean-up
•Minorrenovations
•Styling,plus more GETSTARTED GETSTARTED
Loanrepayments aredue on the earlierof either:settlementoftheproperty;or180days fromtheinitial drawdown/loandate,orthedate the propertyis nolongeravailableforsale.
SOCIAL MEDIA
Intoday’sdigitalmarketingworld,morepeoplecanseeyourpropertythan everbefore,andthisiswherewestandout.
WithourstrongpresenceonFacebookandInstagram,wehelpmore peopleseeyourproperty.With morethan3,800 FollowersonInstagram and9,100followersonFacebook,severalofourInstagrampostsreachover 30,000peopleorganically,andourFacebookpostscommonlyexceed 100,000views.
Weusetailored digitalmarketing,includinghigh-impactreels,engaging posts,andviral contenttosparkinterestand encourage enquiries.
Byreachingtherightaudienceattherighttime,wemaximiseevery opportunitytoachieve thebestpossibleoutcomeforyoursale.Scan the QRCodesbelowto viewsomeofoursocialmediacontent!
IN SUMMARY
Weprideourselves onourreputationof beingthebestnegotiatorsinthe industry.
WebelievethatwithHarcourtsAdelaide Hillsnetwork,wewilldeliverthedesired outcome.Wehavetheskills, resources andknowledgebutaboveallwehave thepassionanddesireforsuccess.
“We are agentsthatlisten;we will sitwith you andplan astrategy that worksfor you.”
Attractingqualifiedpurchasersforyour propertyisofutmostimportance,including confidentialityofallpartiesconcerned.To achievethiswerecommendanexpression ofinterestcampaigntargetinglocal, nationalandinternationalinterest.
Wesincerelythankyouforthis opportunityandlookforwardto asuccessfulresult.
WarmRegards,
Harry&Belle
