4 Whitington Avenue Glen Osmond
Thank you, April, Trevor, Holly & Ginger. Thank you for inviting us to present a marketing submission for your property. On behalf of Harcourts Adelaide Hills, we offer our recommendations along with detailed marketing information to cover local, national and global exposure from our offices located in Stirling & Mount Barker. Drawing on years of experience, we have developed a tailored campaign designed to maximise enquiry and buyer interest. Together with the strength and reach of the Harcourts network, this will position your property for a successful outcome. We have also included further information outlining our comprehensive marketing approach and the key points of difference we bring to your campaign. With an unwavering commitment to excellence, we can personally assure you of our strongest endeavours to achieve the best possible result on your behalf. Your property will be exclusively handled by ourselves ensuring we are available to be contacted at any given time. We understand that a property of this calibre requires more than a standard campaign. Our strategy has been carefully designed to capture what makes it truly remarkable, position it in front of the right buyers and create meaningful interest locally, nationally and internationally.
Property Highlights Heritage Enhanced. The "Eurimbla" story. Original cornicing and ceiling roses preserved and paired with a high-end Etcetera Building Company renovation (marble, brass hardware, skylights), gives the home a point of difference from a generic new-build. It reads as "irreplaceable character, done properly," which justifies premium price positioning.
Locality. Walk to Seymour College, zoned for Glenunga International High/Glen Osmond Primary/Linden Park Primary, in a suburb with an 8.1% annual growth rate. This is the asset that underpins longterm value and widens the buyer pool to families specifically chasing the school zone.
The Master Wing. A separate sitting room, walk-in wardrobe with shoe storage, dual vanities, freestanding bath and hand-made feature tiling is a rare package at this level. It functions like a private retreat within the home, a strong emotional hook for the target buyer (upsizers/executives).
Effortless Entertaining. This is the standout differentiator versus every other Glen Osmond property recently on the market and sold. A pool, fire pit, pond/fernery and an all-weather retractable-roof entertaining area is a genuine lifestyle asset, buyers can picture year-round hosting, not just a nice backyard.
Our Reach Combined with Harcourts’ global network spanning 11 countries, we ensure your property stands out in a way that feels authentic, engaging and emotionally driven through strategic storytelling, impactful campaigns and imagery that truly resonates with buyers. Our Point of Difference: Harcourts Reach is your AI-based digital advertising platform that gets your property in front of buyers designed to create mass awareness, drive interest and generate competition. Using your property photography, over 100 versions of your ad will appear across Facebook, Instagram and Google network. With round-the-clock monitoring of who is interested in your home, REACH connects the most engaging ads with more like-minded people to drive them to view your home, opening the doors to relevant and targeted buyers.
Architectural perfection in one of Adelaide’s most sought-after pockets. FOR SALE
Our Social Media Presence With more than 10,000 Facebook followers and 4,200 Instagram followers, we have built an active and engaged audience that consistently views, shares and responds to our property content. This reach allows us to strategically position your property in front of the right people, locally, nationally and internationally, creating meaningful exposure well beyond traditional property portals. Now, let’s look at the results we have achieved for unique properties like yours.
@harcourts_adelaidehills
Harcourts Adelaide Hills Real Estate
Case Studies. 29 Mill Terrace, Middleton Our tailored campaign for 29 Mill Terrace generated exceptional attention across both property portals and social media: 851,523 Campaign Exposure (REA) 29,290 listing views on REA 205 enquiries: 498% above similar properties More than 80,000 combined Facebook and Instagram views Over 9,400 social media engagements Through carefully curated content and strategic targeting, we positioned this remarkable property in front of the right buyers, creating sustained interest well beyond the initial launch.
2429A Greenhill Road, Balhannah Our tailored campaign for 2429A Greenhill Road, Balhannah generated exceptional attention across both property portals and social media: 482,566 Campaign Exposure (REA) 19,599 listing views on REA 73 enquiries More than 250,000 combined Facebook and Instagram views Over 30,000 social media engagements Sold well above the asking price Through carefully curated content and strategic targeting, we positioned this remarkable property in front of the right buyers, creating sustained interest well beyond the initial launch.
Glen Osmond & Surrounds. Glen Osmond. 13.4% Price growth in Glen Osmond in the last 12 months. 5 Similar Properties on the Market, 3 of these have been online for over 100 days as Contact Agent. Very low volume sales for prestige property, approx 1 property sells over $4m per year. 11 Pridmore - $4,250,000 - listed for sale at $4.4m - $4.6m in 2023
Surrounding Suburbs. 4 Penarth Avenue, Beaumont - Went on the market as Auction $3.5m and sold for $4,155,000 ($655,000 above asking). 6 Kurrajong Avenue Stonyfell - Owners had very high price expectations at $5m, offers in at $3.8m, $3.9m, $4.1m, $4.3 & $4.5m. Stonyfell has significantly lower buyer demand than Glen Osmond. 44 Godfrey Terrace, Leabrook - $4,435,000 in 2024 The prestige segment has healthy buyer demand but low stock in terms of meeting the quality renovated demand - worth noting that the market is becoming more price-sensitive as values hit new highs.
Click the map to access your comparative market analysis.
Buyer Sentiment Adelaide’s prestige market is rated 80/100 by Herron Todd White Prestige Index, placing it in what they call “hot” territory, alongside Brisbane. Buyer sentiment has shifted from the 23/24 peak, sentiment is firm but more discerning. Buyers in Adelaide particularly valuing quality of finishes in homes in the prestige market. This means while we will aim to create “FOMO”, we will win buyers over firstly with the quality of the renovation, which is why the marketing will be so important. Sydney and Melbourne sat at 50/100, putting them in “balanced” conditions but significantly cooling off from their 2023/24 position. Auction clearance rates have been high in Adelaide, 90% in some months - a genuine signal of deep, competitive buyer demand. Buyers are more educated than they have been previously on the property market, our marketing strategy creates a value proposition for buyers, yet when we speak to them, they are often very accurate in their expectation of the true value.
Methods Of Sale The value of a property is always hard to assess. The final sale price can fluctuate greatly dependent on the current market trends and the level of motivation of buyers generated during the sale process.
Different Methods of Sale Private Treaty Best Offers By Expression of Interest Auction Our recommendation is Expression of Interest whereby we create early competition to drive price upwards from the advertised price.
How we plan on telling your story Our approach begins with telling your property’s story. With its history and the labour of love that you, and others have poured into it - we will bring that story to life through considered copywriting, curated content, premium photography, cinematic videography and strategic media placement. Every element will work together to capture its character, lifestyle, history, potential and unmistakable sense of place. By positioning the campaign in front of relevant buyers and carefully selected media outlets, we aim to build momentum from the outset and extend the property’s reach.
Videography Professional Luxury Video: A professional video brings a property to life in a way photography alone cannot, allowing buyers to experience the flow, atmosphere and lifestyle of the home before they even step inside. Realestate.com.au data shows 1 in 3 buyers value video content when searching for a home, as it helps them better envision how they would live in the space. Video content also performs exceptionally well across social media and digital platforms, helping reach a wider audience, increase engagement and create a stronger emotional connection throughout the campaign. Professional Cinematic Videography
$6,370
60-90 second video Owner Edit with watermarks removed Social Reel Edit Elite Video - Duoco
(portrait or landscape, 2-3 hours filming, aerial footage, sound design & twilight footage optional)
$2000 + $200 for professional reel.
Photography Professional photography is one of the most important parts of your campaign, creating the first impression buyers see online. We source professional photographers to present your home at its best, helping it stand out, capture buyer attention, and drive stronger engagement throughout the campaign. We recommend a combination of two photographers, to capture the calibre of the buildings, the land and the potential of the property.
Photography 50 images
@emba.studios
$800 @mickypapphoto
Site Plan, Floorplan, Aerial & Twilight
$600
@martajrussell
Print Media We understand your property is no stranger to the spotlight, having already received coverage across a number of respected local and national media outlets. After reviewing its previous exposure and considering where the strongest opportunities now lie, we recommend the following print and media strategy: The Advertiser Recommended Full Page
$3,000
SA Life & Indaily We recommend a full-page advertisement or double-page spread in SALIFE’s October Design Issue, making it particularly relevant to the property’s recent renovation, lifestyle offering and future potential. Both options include a complimentary Premium Property Digital campaign, keeping the listing live on the InDaily Premium Property platform until sold. Print deadline is the 21st of September for this edition.
Full-Page October Edition
$2,035
Feature Listing Double Page Spread October Edition
$4,840
To best position your property, we’d also look at targeting several other media outlets such as: Adelady 7 News 9 News
HelloSA Hello May SA Style
The Australian Belle Magazine Glam Adelaide
Sunday Mail The Financial Review The Design Files
SALife & InDaily SALife As one of South Australia’s leading lifestyle publications, SALIFE offers exposure to a highly engaged audience who value quality homes, architecture and lifestyle. Featuring your property within SALIFE positions it in front of affluent readers across both print and digital platforms, helping create strong brand presence. Digital Package 1 x listing on the InDaily midday eDM 1 x listing on the SALIFE Friday morning eDM Property listing on website $495 + GST Example of Full Page in SALife
Print & Digital Package 1 x full page ad in SALIFE magazine 1 x listing on the InDaily midday eDM 1 x listing on the SALIFE Friday morning eDM Property listing on website $1850 + GST (half page option $950 + GST) InDaily One of South Australia’s leading independent digital news publications, reaching a broad audience of engaged readers each day. Featuring your property through InDaily provides valuable online exposure, placing your home in front of professionals, local buyers and interstate audiences through a trusted and widely read platform.
Realestate.com.au Luxe Listings A premium upgrade available exclusively with Premiere+ listings, designed to deliver maximum visibility for standout properties. Positioned as REA’s highest-tier digital marketing product, Luxe places your property in premium homepage placements, larger search result formats, premium buyer notifications and enhanced eBrochures to help capture serious buyer attention. Key Benefits Premium home page exposure Three additional images Exclusive reporting tools Enhanced buyer notifications Fast selling timeframes
Luxe Listing Pricing $1,300 (on top of $3,109 for Premier Plus)
Platinum Packages Platinum packages are exclusively available for Luxe Listings, and they place your property in front of a larger, carefully targeted audience through professionally managed video advertising. Campaigns can extend beyond the immediate area to additional postcodes, across South Australia or nationally helping attract active buyers who may not yet be searching within the suburb itself. Platinum Reach + $1,695 on top of the Luxe Price What you’ll get 800 - 2,000 Estimated Clicks Video Ads 21 Day Duration 5 Extra targeted postcodes or state Why do we recommend this? 29 Mill Terrace, Middleton utilised the Platinum Reach package, contributing to an exceptional campaign that generated more than 851,523 campaign exposure, 29,290 views and 205 enquiries, which had 498% more enquiries than similar properties. The typical Premiere + campaign reaches 30,000 to 50,000 exposures. With interstate buyers forming an important target market, we recommend using this package to strategically extend the property’s reach, targeting 5 extra states such as Sydney, Melbourne and Queensland.
Domain Domain Platinum Digital is Domain’s premium listing package designed to maximise buyer exposure and keep properties highly visible throughout a campaign. It places listings above standard listings in search results with larger imagery, stronger branding and enhanced buyer engagement tools. Key Benefits Larger search result presence with premium positioning Image carousel and expanded property display Enlarged map pin visibility More property photos and extended description space Agent branding and contact details featured prominently Matterport feature exclusive to Domain
Click to view Matterport
$724
Target Markets While our campaign will strongly target the Adelaide and surrounding areas, we would also extend its reach into Sydney, Melbourne and Internationally through Harcourts Reach, Paid Meta Ads and realestate.com.au. This would be supported by our database of more than 50,000 contacts, allowing us to match the property with qualified buyers and reach them directly through targeted email marketing. Why Target these areas? Within Adelaide, our major target groups will be upsizers in Burnside, Toorak Gardens, Norwood, Rose Park, Tusmore trading up from a smaller/older home into something with this level of finish, without leaving the school-zone network they're already in. Additionally, Hills families who are relocating to be closer to their childrens education will greatly appreciate the garden and entertaining spaces you have created which give the property a hills-like feel. Sydney and Melbourne contain some of Australia’s greatest concentrations of wealth and high-income professionals. Sydney’s CBD generates more than $156 billion annually, while Melbourne is home to major companies. We anticipate interest from Sydney and Melbourne relocators drawn by the significant value this home represents compared to an equivalent property in their home markets, along with executives and professionals relocating to Adelaide for work in sectors like defence, health and higher education who want a finished, move-in-ready home rather than a renovation project. South Australian expats living in London, Singapore, Hong Kong and the Middle East often buy back into their old eastern-suburbs school zones, sometimes ahead of an eventual return home. A particularly important demographic will be Asian families who often seek a property to house their children while they complete their secondary and tertiary educations in Adelaide.
How we plan on targeting the right buyers Paid Meta advertising allows us to strategically promote the property across Facebook and Instagram, targeting audiences by location, demographics and relevant interests. This ensures the campaign reaches the right buyers, from those within the Adelaide Hills and surrounding areas to interstate lifestyle seekers in Sydney, Melbourne and Queensland.
EURIMBLA a heritage home, enhanced.
Building Anticipation We understand the value of building anticipation before a property officially enters the market. For 20 East Terrace, Strathalbyn, a ‘Coming Soon’ Facebook post was shared one week before launch, attracting more than 75,000 organic views. This early exposure generated significant interest and momentum, with the property selling within just two weeks.
Recommended Marketing Harcourts Package Harcourts Website Social Media Paid Advertising Property Guide $1,370 Online Domain RealEstate.com.au with Luxe add on $5,133
Photography & Videography 2 Photographers Elite Video with Duoco and Professional Reel $3,600.00
Signboard Coming Soon Sign 8x4 Sign $410.00 Brochures 100 x 8 page brochure $460.00 SaLife Full Page Spread $2,035 The Advertiser Full-Page Spread $3,000.00
Why Us? A word from our clients. Every sale tells a story, and behind every successful campaign is a strong relationship built with our clients. Click the image below to listen to Andrew’s story as he shares the journey of how we assisted his elderly parents with the sale of their beloved family home and discover how preparation, strategy and teamwork delivered a standout result...
KIM SHORLAND
M 0412 523 723 P 7210 9700 E kim.shorland@shorlandre.com.au W adelaidehills.harcourts.com.au
GEORGIA SHORLAND M 0413 907 990 P 7210 9700 E georgia.shorland@shorlandre.com.au W adelaidehills.harcourts.com.au @georgiashorlandre
LUCCA UHLMANN M 0479 151 843 P 7210 9700 E lucca@shorlandre.com.au W adelaidehills.harcourts.com.au @luccauhlmannre
RLA 158908
RLA 158908