12 Concannon Road, Echunga.
Thank you, Julie. Thank you for inviting us to present a marketing submission for your property. On behalf of Harcourts Adelaide Hills and in collaboration with Venture Commercial, we offer our recommendations along with detailed marketing information to cover local, national and global exposure from our offices located in Stirling & Mount Barker. Drawing on years of experience, we have developed a tailored campaign designed to maximise enquiry and buyer interest. Together with the strength and reach of the Harcourts network and Venture Commercial, this will position your property for a successful outcome. We have also included further information outlining our comprehensive marketing approach and the key points of difference we bring to your campaign. With an unwavering commitment to excellence, we can personally assure you of our strongest endeavours to achieve the best possible result on your behalf. Your property will be exclusively handled by ourselves ensuring we are available to be contacted at any given time. We understand that a property of this calibre requires more than a standard campaign. Our strategy has been carefully designed to capture what makes it truly remarkable, position it in front of the right buyers and create meaningful interest locally, nationally and internationally.
Property Highlights Established Hospitality Operation. A functioning Class 10 commercial restaurant (converted from the original 1992 dwelling) with a complete commercial kitchen and cool room, a liquor license for 100 guests and 10 staff, and a commercial 10kg coffee roaster.
Approved Residential Dwelling. DA and BA approval already in place to construct a residential dwelling on-site. This is a significant feature, as it gives a buyer or operator the ability to live on-site (or house staff/caretakers) without going through the approvals process themselves.
Approved Glamping Expansion / Wellness Avenue. Separate DA and BA approval for 3 glamping domes, with decking, power, water and sewerage already installed and ready to go, offering a clear path to add an accommodation revenue stream alongside the dwelling.
Scale and self-sufficient infrastructure. 32 acres (12.6 Ha) with two bores, five water tanks, a new water treatment and filtration system, 3-phase power, solar, and extensive parking/access (850sqm driveways plus room for 35 more cars across 3 street-access points), the kind of substantial groundwork that would be costly and slow for a buyer to replicate.
Our Reach Combined with Harcourts’ global network spanning 11 countries, we ensure your property stands out in a way that feels authentic, engaging and emotionally driven through strategic storytelling, impactful campaigns and imagery that truly resonates with buyers. Our Point of Difference: Harcourts Reach is your AI-based digital advertising platform that gets your property in front of buyers designed to create mass awareness, drive interest and generate competition. Using your property photography, over 100 versions of your ad will appear across Facebook, Instagram and Google network. With round-the-clock monitoring of who is interested in your home, REACH connects the most engaging ads with more like-minded people to drive them to view your home, opening the doors to relevant and targeted buyers.
A fully equipped lifestyle property in a prime location, producing a generous income. FOR SALE
Our Social Media Presence With more than 10,000 Facebook followers and 4,200 Instagram followers, we have built an active and engaged audience that consistently views, shares and responds to our property content. This reach allows us to strategically position your property in front of the right people, locally, nationally and internationally, creating meaningful exposure well beyond traditional property portals. Now, let’s look at the results we have achieved for unique properties like yours.
@harcourts_adelaidehills
Harcourts Adelaide Hills Real Estate
Case Studies. 29 Mill Terrace, Middleton Our tailored campaign for 29 Mill Terrace generated exceptional attention across both property portals and social media: 851,523 Campaign Exposure (REA) 29,290 listing views on REA 205 enquiries: 498% above similar properties More than 80,000 combined Facebook and Instagram views Over 9,400 social media engagements Through carefully curated content and strategic targeting, we positioned this remarkable property in front of the right buyers, creating sustained interest well beyond the initial launch.
2429A Greenhill Road, Balhannah Our tailored campaign for 2429A Greenhill Road, Balhannah generated exceptional attention across both property portals and social media: 482,566 Campaign Exposure (REA) 19,599 listing views on REA 73 enquiries More than 250,000 combined Facebook and Instagram views Over 30,000 social media engagements Sold well above the asking price Through carefully curated content and strategic targeting, we positioned this remarkable property in front of the right buyers, creating sustained interest well beyond the initial launch.
Echunga & Surrounds.. Echunga. 32.6% price growth in Echunga in the last 12 months, worth noting that Echunga price growth is highly skewed due to large property holdings and their high sale prices against the smaller residential properties. Comparable land holdings : 798 Dashwood Gully Road, Meadows - 13.68ha sold for $1,000,000 in 2024. Lot 17 Fairview Road, Hahndorf - 9.7ha sold for $1,200,000 in 2025. Summarative Method: Vacant land $1,300,000 - $1,500,000 Fencing $100,000 Building / café improvements $700,000 Sheds, domes & septic imp $300,000 - $400,000 Total $2,400,000 - $2,700,000
Surrounding Suburbs. 269 Long Valley Road, Bugle Ranges - Wedding venue sold for $3.4 in 2024. 30 Battunga Road, Echunga - 25.6ha sold for $3,515,000 9 Summit Road, Meadows - 9ha sold for $2,280,000 Prices haven’t decreased as such however buyers are taking longer to make a purchase decision. This has to be carefully managed because if buyers think a property has been on the market too long, they will make negative assumptions about the property, yet we need to carefully manage buyers as to not push them too quickly.
Click the map to access your comparative market analysis.
Buyer Sentiment The Adelaide Hills market is still strong and there are still a good pool of buyers around, however these buyers typically have considerably less to spend than they did two years ago. Buyer sentiment has shifted from the 23/24 peak, sentiment is firm but more discerning. Buyers in the Adelaide Hills are looking for homes that they don’t have to do too much work to and are virtually ready for them to purchase and enjoy. High price sensitivity, if a property is advertised at the figure that it is expected to sell it, buyers will assume it is going to sell for more and are less likely to interact with a property that they perceive to be overpriced. Hence, the advertising figure needs to be used as a marketing tool. Buyers are more educated than they have been previously on the property market, our marketing strategy creates a value proposition for buyers, yet when we speak to them, they are often very accurate in their expectation of the true value.
Methods Of Sale The value of a property is always hard to assess. The final sale price can fluctuate greatly dependent on the current market trends and the level of motivation of buyers generated during the sale process.
Different Methods of Sale Private Treaty Best Offers By Expression of Interest Auction
Our recommendation for your property is to use an Expressions of Interest campaign, with an advertised figure.
How we plan on telling your story Our approach begins with telling your property’s story. With the labour of love that you, and others have poured into it - we will bring that story to life through considered copywriting, curated content, premium photography, videography and strategic media placement. Every element will work together to capture the lifestyle it offers, potential it provides and unmistakable sense of place. By positioning the campaign in front of relevant buyers and carefully selected media outlets, we aim to build momentum from the outset and extend the property’s reach.
Videography Professional Luxury Video: A professional video brings a property to life in a way photography alone cannot, allowing buyers to experience the flow, atmosphere and lifestyle of the home before they even step inside. Realestate.com.au data shows 1 in 3 buyers value video content when searching for a home, as it helps them better envision how they would live in the space. Video content also performs exceptionally well across social media and digital platforms, helping reach a wider audience, increase engagement and create a stronger emotional connection throughout the campaign. Professional Cinematic Videography
$6,370
60-90 second video Owner Edit with watermarks removed Social Reel Edit Premiun Video - Duoco
(portrait or landscape, 1-2 hours filming, aerial footage, sound design & twilight footage optional)
$1500 + $200 for professional reel.
Photography Professional photography is one of the most important parts of your campaign, creating the first impression buyers see online. We source professional photographers to present your home at its best, helping it stand out, capture buyer attention, and drive stronger engagement throughout the campaign. We recommend a combination of two photographers, to capture the calibre of the buildings, the land and the potential of the property.
Photography 50 images Site Plan, Floorplan, Aerial $600
Print Media We understand your property is no stranger to the spotlight, having already received coverage across a number of respected local and national media outlets. After reviewing its previous exposure and considering where the strongest opportunities now lie, we recommend the following print and media strategy: The Advertiser Recommended Full Page Half Page
$3,000 $1600
To best position your property, we’d also look at targeting several other media outlets such as: Adelady 7 News 9 News
HelloSA Hello May SA Style
The Australian Belle Magazine Glam Adelaide
Sunday Mail The Financial Review The Design Files
SALife & InDaily SALife As one of South Australia’s leading lifestyle publications, SALIFE offers exposure to a highly engaged audience who value quality homes, architecture and lifestyle. Featuring your property within SALIFE positions it in front of affluent readers across both print and digital platforms, helping create strong brand presence. Digital Package 1 x listing on the InDaily midday eDM 1 x listing on the SALIFE Friday morning eDM Property listing on website $495 + GST Example of Full Page in SALife
Print & Digital Package 1 x full page ad in SALIFE magazine 1 x listing on the InDaily midday eDM 1 x listing on the SALIFE Friday morning eDM Property listing on website $1850 + GST (half page option $950 + GST) InDaily One of South Australia’s leading independent digital news publications, reaching a broad audience of engaged readers each day. Featuring your property through InDaily provides valuable online exposure, placing your home in front of professionals, local buyers and interstate audiences through a trusted and widely read platform.
RealEstate.com.au Luxe Listings A premium upgrade available exclusively with Premiere+ listings, designed to deliver maximum visibility for standout properties. Positioned as REA’s highest-tier digital marketing product, Luxe places your property in premium homepage placements, larger search result formats, premium buyer notifications and enhanced eBrochures to help capture serious buyer attention. Key Benefits Premium home page exposure Three additional images Exclusive reporting tools Enhanced buyer notifications Fast selling timeframes
Luxe Listing Pricing $825 (on top of $1,959 for Premier Plus)
Platinum Packages Platinum packages are exclusively available for Luxe Listings, and they place your property in front of a larger, carefully targeted audience through professionally managed video advertising. Campaigns can extend beyond the immediate area to additional postcodes, across South Australia or nationally helping attract active buyers who may not yet be searching within the suburb itself. Platinum Reach + $1,695 on top of the Luxe Price What you’ll get 800 - 2,000 Estimated Clicks Video Ads 21 Day Duration 5 Extra targeted postcodes or state Why do we recommend this? 29 Mill Terrace, Middleton utilised the Platinum Reach package, contributing to an exceptional campaign that generated more than 851,523 campaign exposure, 29,290 views and 205 enquiries, which had 498% more enquiries than similar properties. The typical Premiere + campaign reaches 30,000 to 50,000 exposures. With interstate buyers forming an important target market, we recommend using this package to strategically extend the property’s reach, targeting 5 extra states such as Sydney, Melbourne and Queensland.
Domain Domain Platinum Digital is Domain’s premium listing package designed to maximise buyer exposure and keep properties highly visible throughout a campaign. It places listings above standard listings in search results with larger imagery, stronger branding and enhanced buyer engagement tools. Key Benefits Larger search result presence with premium positioning Image carousel and expanded property display Enlarged map pin visibility More property photos and extended description space Agent branding and contact details featured prominently Matterport feature exclusive to Domain
$575
Target Markets The property at the heart of the 1000 Reasons offering presents a genuinely unique asset mix, and as such is likely to attract interest from several distinct buyer profiles rather than a single, conventional market segment. Understanding these overlapping audiences is critical to shaping both the marketing narrative and the eventual sale strategy for the owners. These target groups are not just South Australian based, but interstate & international, hence, we need to identify these groups in order to market to then on a global scale. Owner-operator hospitality buyer: seeking to acquire an already trading, licensed food and beverage business rather than undertake the cost and risk of establishing one from scratch. The maturity of the offering makes this a low-risk, cash-flow-ready acquisition. Agritourism or experience-economy investor: A growing buyer profile in the Adelaide Hills given the region's strong tourism and hospitality economy. This buyer is drawn to the property's capacity for multiple revenue streams, particularly the approved glamping accommodation and the large enclosable veranda and flat lawned area suited to functions and events, viewing the property as a platform for a broader rural tourism business rather than a single-use asset. Lifestyle buyer motivated in part by income potential: Typically a tree-changer or semi-retiree seeking acreage living alongside a commercial income source to support the move. The existing Development and Building Approval for a residential dwelling is the key drawcard here, allowing on-site living alongside the operating business and broadening the property's appeal beyond dedicated hospitality operators. Boutique wellness and retreat operators: the glamping infrastructure, orchard, cattle paddocks and rural outlook could support a farm-stay or wellness retreat concept.
How we plan on targeting the right buyers Paid Meta advertising allows us to strategically promote the property across Facebook and Instagram, targeting audiences by location, demographics and relevant interests. This ensures the campaign reaches the right buyers, from those within the Adelaide Hills and surrounding areas to interstate and global markets.
1,000 Reasons. Where the possibilities are endless.
Building Anticipation We understand the value of building anticipation before a property officially enters the market. For 20 East Terrace, Strathalbyn, a ‘Coming Soon’ Facebook post was shared one week before launch, attracting more than 75,000 organic views. This early exposure generated significant interest and momentum, with the property selling within just two weeks.
Recommended Marketing Harcourts Package Harcourts Website Social Media Paid Advertising Harcourts Reach $1,200.00 Online Domain RealEstate.com.au with Luxe add on Commercial sites $5,471.00 Photography & Videography 50 Photos Premium Video with Duoco and Professional Reel $2,300.00
Signboard Coming Soon Sign 8x4 Sign $410.00 Brochures 100 x 12 page brochure $680.00 The Advertiser Full-Page Spread + Half Page ad $4,900.00
Why Us? A word from our clients. Every sale tells a story, and behind every successful campaign is a strong relationship built with our clients. Click the image below to listen to Andrew’s story as he shares the journey of how we assisted his elderly parents with the sale of their beloved family home and discover how preparation, strategy and teamwork delivered a standout result...
KIM SHORLAND
M 0412 523 723 P 7210 9700 E kim.shorland@shorlandre.com.au W adelaidehills.harcourts.com.au
GEORGIA SHORLAND M 0413 907 990 P 7210 9700 E georgia.shorland@shorlandre.com.au W adelaidehills.harcourts.com.au @georgiashorlandre
LUCCA UHLMANN M 0479 151 843 P 7210 9700 E lucca@shorlandre.com.au W adelaidehills.harcourts.com.au @luccauhlmannre
RLA 158908
RLA 158908