MISSION REPORT 2018
2020 2020 2017
CHRISTOPHERCAMPDP
2017
At Happy Family® Organics, we provide organic nutrition for your baby's feeding journey. We are a mom-founded, parent-led company, and we’re committed to helping families give their children the best start in life — from partnering with experts and providing personalized nutrition support, to protecting the planet for both the little ones of today and those of future generations. In a year where we all faced unprecedented challenges, we are grateful to have been able to continue to serve our families, to strengthen our support to our communities, and to maintain firm roots as the leaders in organic baby food. We are truly proud of what we’ve
accomplished, and we couldn’t have done it without your support.
love, with FROM ALL OF US AT HAPPY
THIS IS NUTRITION ON A MISSION... 1 FOR A HAPPY & HEALTHY START
11 TO SUPPORT ALL FAMILIES
23 FOR A BETTER TOMORROW
Organic from the Start Food Quality & Safety Nut & Allergen Inclusion Spotlight on Innovations
Organic Accessibility Food Donations Nutrition & Education Amplifying Expert Voices Calling all Dads!
Environmental Commitments Regenerative Farmer Fund Regenerative Products
37 OUR CULTURE
31 FOR CHANGE Diversity, Equity & Inclusion Our COVID-19 Response
Giving Back + Proud to Be! | Our (Growing) Team | Parental Leave | Staying Connected
This summer we took a virtual road trip with parents from across the country. Follow along for a glimpse into their shared family moments.
BIANCAPANDIT
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NUTRITION ON A MISSION FOR A HAPPY & HEALTHY START
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OUR COMMITMENT TO ORGANIC
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Our promise is to bring you peace of mind – so our products meet the following criteria:
NO Toxic Persistent Pesticides
NO Antibiotics & Growth Hormones Used on Animals
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We work with trusted farmers and suppliers, source high-quality organic ingredients, and implement our rigorous and uncompromising quality standards so you can feel confident in what you’re feeding your family.
NO GMOs Allowed
NO Sewage Sludge & Irradiation
OUR HAPPY PROMISE
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Mandatory Certification
NO Synthetic Fertilizers
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There’s nothing more important to us than what we feed our children. That’s why we are committed to organic, to provide your little one with food that is grown without AK AK AK AK the use of toxic persistent pesticides or GMOs — just simple ingredients from earth-friendly organic farms. HI HI HI
WHAT DOES ORGANIC FARMING ENTAIL?
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Always certified USDA organic
Non-GMO
Grown without the use of toxic persistent pesticides
Packaging made without BPA, BPS, or phthalates
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Our Quality and Food Safety program is designed to ensure our FL baby FLand toddler; we follow the best products are safeFL for every practices available globally to set strict standards that meet a high bar of requirements. We are also a leader in the industry on rigorous methodology, routinely testing both our ingredients and finished products. We pride ourselves on being at the forefront of implementing these strict quality standards in order to provide nutritious offerings for families. The safety, health and wellness of our little ones is, and has always been, an intrinsic part of our DNA.
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BUILDING A BETTER STANDARD Our dedication to food quality and safety extends beyond our internal work, as we believe every baby food brand should have expert guidance to look to when developing product. We are proud to be a founding member of the Baby Food Council, as we partner in the development of a Baby Food Standard. This initiative will look to best-in-class management techniques to reduce the levels of heavy metals in baby food products to as low as reasonably achievable, while preserving beneficial nutrients.
DID YOU KNOW? The Baby Food Council was established in January 2019 by Cornell University and the Environmental Defense Fund. It includes government agencies, industry experts, and other leading baby food companies working together to implement the latest guidance on health, safety, and nutrition from environmental, medical, and academic advisors.
Rigorous Methodology
Ingredient and Product Testing
"Baby-Grade" Standards
Last year we advanced our mission with the launch of our Happy Baby® Nutty Blends™! We created these delicious fruit and nut purees to help parents introduce and include peanuts and tree nuts in baby's diet, in a baby-appropriate texture using familiar fruits babies love. We also shared a campaign to provide more resources and support around peanut and tree nut introduction.
Your little ones really loved our Banana & Peanut Butter blend,
walnut and cashew to my daughter. These are so easy as a snack, and they’re really good too!
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pouches have made it so much “ These easier to keep nuts in my baby’s diet, and she loves the taste of fruit and nut butters.
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INCLUDING PEANUT & TREE NUT BUTTERS IN BABY’S DIET
“ I’ve had a hard time finding ways to introduce
Thank you for making these pouches!
MAKING IT THE TOP PERFORMER IN TARGET!
WE'RE MADE IN A SEPARATE FACILITY THAN ALL OTHER HAPPY FAMILY® ORGANICS PRODUCTS!
Learn More >
SPOTLIGHT ON INNOVATIONS
We debuted many exciting innovations in 2020 in order to support families' evolving needs!
YOU GOT THIS, MAMA!
With 150 5-star reviews, you made our cookies the
#1 NEW RELEASE ON AMAZON!*
We also debuted something for mom- our Happy Mama® Lactation Cookies! Launched in August during National Breastfeeding Month, our cookies were met with a lot of buzz, incredible demand, and really exciting reviews. Our cookies feature a unique Nutrient Boost Blend™, developed with our in-house team of lactation consultants, to help meet lactating moms’ daily needs when part of a balanced diet. ™
NuTriEnt BOOst BleNd
A DAIRY-FREE BREAKFAST POUCH
We launched an extension to our Super Morning line, adding Super Morning Dairy-Free pouches! These blends feature exciting ingredients like dragon fruit and acai, made with coconut milk and super chia, for every little one to enjoy.
DHA
VITAMIN B6 & B2
Helps support baby's brain and eye health and can pass through breast milk*
IRON
Helps to circulate oxygen throughout your body
VITAMIN D
Promotes calcium absorption to support bone health
Learn More >
developed with our team of
FOLIC ACID
THIAMIN
Lactation Consultants
BIOTIN
IODINE
Learn More >
SUPER BELLIES, WITH A SUPER SUPPORT BLEND! With a rising focus on gut health, we introduced Happy Tot® Super Bellies™ – delicious blends that contain beta-glucan to help support the immune system and prebiotic fiber to help support digestive health.
Learn More >
Hi, I’m Andie! A lactation consultant at Happy Family® Organics. Did you know that the nutrition that mom consumes affects her milk composition? That’s why we developed these lactation cookies with lactating mamas’ specific needs in mind!
Andie S.
* Amazon.com, #1 New Release in Baking Mixes as of 09.29.20
M.Ed, RD, LDN, CLC
MICAHSIMMONSPHOTOGRAPHY
NUTRITION ON A MISSION TO SUPPORT ALL FAMILIES
REACHING EVERY BABY Our Team
Our Communities
Our Partners
Over 6 million families in the US receive federal support 1 to purchase groceries through which supports Ourthe TeamWIC program, Our Communities Women with Infants and Children up to age 52. The COVID-19 pandemic caused crowds to panic-shop, rushing to stock up on food and clearing out grocery shelves. At the Our same time, many parents faced job loss, drastically impacting Communities Our Partners household incomes. With limited products in grocery stores that are Our Team Our Communities Our Partners WIC-approved, we began to see a serious need for action to support all families, so we provided resources to:
Find where to shop for in-stock WIC-approved products through store locators
Educate on the importance of the WIC program
Direct families that experienced financial hardships to WIC resources
Share what to look for in-store to identify WIC-approved items
Learn more about WIC benefits eligibility, health care referrals, and nutrition education.
We are especially proud that our jars have been WIC-authorized in 8 new states in 2020!
Visit WIC >
1. WIC is a registered trademark of the U.S. Department for Agriculture for USDA's Special Supplemental Nutrition Program for Women, Infants and Children." 2. WIC Data Tables | USDA-FNS: https://www.fns.usda.gov/pd/wic-program 3. https://www.fns.usda.gov/wic/about-wic-glance
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Half of all babies in the U.S. are born into families who participate in WIC3, and we will continue advocating for organic baby food options until we have reached approval in every state.
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Our jars remain WIC-approved in the states in green - and available via a COVID-19 Waiver in the yellow states!
3.7M
WIC participants live in states where we are approved, of which
59%
can use their benefits to purchase our organic jars
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HAPPY TO HELP
In September, we worked with 20 national retailers to run an in-store promotion, whereOurconsumer purchases led to donations Communities Our Partners to families living in food apartheids or experiencing other food crises such as an inability to access local stores caused by societal, environmental, or other impacting circumstances.
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Our Team
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Our Team
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a non-profit committed to hunger relief helping communities and families in need.
Indianapolis, IN Follow the road to see the communities we reached this year!
Minneapolis, MN
Denver, CO
Chicago, IL
WHAT IS FOOD APARTHEID? Pine Ridge Reservation, East Shannon, SD
Across COVID-19 relief, consumer activations, and general giving,86%we donated over
845,000 ORGANIC SNACKS & MEALS
The designation considers the type and quality of food available to the population, in addition to the accessibility of the food through the size and proximity of the food stores5. 4. https://en.wikipedia.org/wiki/Food_Justice_Movement 5. https://en.wikipedia.org/wiki/Food_desert
Royal Oak, MI New York City, NY
Food apartheids may be more commonly known as food deserts. However, "food deserts" are not desolate, empty neighborhoods, but are areas that have been systemically and institutionally cut off from access to nutritious food. Food apartheid is a form of apartheid because in most cases, the lack of availability of healthy food disproportionately affects communities of color4. These are areas where there is a lack of easy access to grocery stores and markets carrying fresh, nutritious foods. That means in urban and suburban areas, the nearest supermarket is over 1 mile away, and for rural areas it is over 10 miles away.
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The month-long in-store program generated over 170,000 organic snack & meal donations that we distributed to these food deserts with our partner
to children and families in need in 2020!
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PARTNERS IN NUTRITION EDUCATION We partner with like-minded non-profits to distribute as much organic food and nutrition education as possible to children and families in need.
NURSE FAMILY PARTNERSHIP We are proud supporters of the Nurse-Family Partnership in their tireless dedication to serve thousands of at-risk mothers across the U.S. from pregnancy through baby’s 2nd birthday.
NFP currently serves over 38,000 new mothers in 40 states and the U.S. Virgin Islands. Learn More about NFP >
OVER 6,500 CHILDREN & FAMILIES REACHED through our collaborations with the Nurse Family Partnership, SPOON Foundation, The Small Things, and our Happy Family Children’s Village.
In Tanzania, many children under the age of 5 suffer from serious health problems like malnutrition and anemia. For years now we have been working with our partners to build a program that would effect change in an impactful way.6 This year, over 670 children have been reached with malnutrition and anemia screenings at the Happy Family Children’s Village in Tanzania, with in-depth nutrition training and support also being provided to over 100 families. This project came to be by bringing together two of our longstanding non-profit partners, SPOON Foundation and The Small Things. These dedicated organizations have found ways to continue these trainings despite a global pandemic, and we're so grateful for their work to impact children's health through nutrition. 6. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5804135/
DID YOU KNOW?
We built th e Happy Fa mily Children’s Village in 2 0 14 with our no n-profit pa rt ner The Small T hings. HFC V was built in memory of our founder Sh azi Visram’s father, a native of Tanzania.
MD, MPH & Happy Baby Expert!
Elise Peterson
Founder and Host of Cool Moms podcast
dedicated to highlighting mothers who prioritize their passions.
Elyse Fox
2020 brought new attention to the importance of, and a focus on, mental health. To better support parents, we brought on Dr. Stephanie Liu, a licensed physician specializing in infant care, mental care, and sleep, and Dr. Leesha, a board-certified child, adolescent, and adult psychiatrist.
Dr. Leesha
We expanded our network to build relationships with experts who would help add to the resources we offer our parents. This resulted in two very exciting partnerships, with:
Founder of Sad Girls Club
Our Happy Baby Experts offer parents free mental health support on our one-on-one, live chat platform. No appointment needed, no email or sign-up required. Just free, personalized, support for you and your little one. Chat Now >
Since 2017, our Happy Baby Experts — a team of registered dietitian nutritionists and lactation consultants — have provided free, one-on-one infant feeding and nutrition advice.
Amplifying Expert Voices
MD, MSc
OUR PARENT SUPPORT
Dr. Stephanie Liu
Listen In >
Listen In >
a non-profit dedicated to creating community for People of Color, and providing resources to better the mental health of Gen Z and Millenials.
Together with these partners, we created content that highlighted mental health, as well as breastfeeding journeys and challenges, with a focus on providing more impactful support for Black women.
ONLINE SUPPORT
We remained steadfast in our commitment to our families, building an online community for parents, and providing even more free resources for nutrition education and support for all caregivers.
Join >
7. Amazon and Alexa are registered trademarks of Amazon Technologies, Inc.
BIANCAPANDIT
CALLING ALL DADS!
STARTING SOLIDS RESOURCES Always looking to add more support to our free online resources, we worked to break down the often-confusing time of starting solids and beyond. Parents can visit our Starting Solids page to learn all about signs of readiness to look for, tips & tricks on foods to prepare, and videos on learning to read feeding cues.
We launched an Alexa7 skill with our Happy Baby Experts. Parents now have 24/7 (hands-free!) access to our free, expert support. Get the Alexa Skill >
HAPPY PARENTS COMMUNITY We understand the important role community plays through the early days of breastfeeding and starting solids to the busy days of toddlerhood and growing up. Our Happy Parents Community is a place for parents to come share a laugh, seek advice, and find the tips, tricks, & support they need from fellow parents, as well as our brand ambassadors and Happy Baby® Experts.
HAPPY BABY EXPERTS AMAZON® ALEXA® SKILL
With many online resources focused on supporting mom’s journey with baby, it was important for us to dedicate a space where we support dads, share articles and resources like our free expert chat service, and create a community meant to meet dad’s needs.
Starting Solid s Ce nter >
Get Support >
NUTRITION ON A MISSION FOR A BETTER TOMORROW
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OUR COMMITMENTS TO PROTECT THE PLANET Our commitment to a better tomorrow is what drives our business – we continually innovate as we strive to improve our packaging, as we advocate for environmental change, and as we partner with farmers that are at the forefront of sustainable agriculture.
REDUCING CLIMATE IMPACT In order to set strong target goals towards reducing our carbon footprint, we chose to start by understanding our “full-scope” baseline – this calculates the carbon emissions generated from all the activities it takes to harvest, make, and deliver our products.
Last year we calculated our carbon footprint baseline to be about 60,000 tonnes – equal to the energy needed to power about 7,000 homes for one year. With this baseline, we can continue to strengthen the critical work necessary to reduce our carbon footprint.
IMPLEMENTING REGENERATIVE AGRICULTURE
In 2020 we purchased 442,280 pounds of fruits & veggies grown using regenerative practices!
IMPROVING PACKAGING SUSTAINABILITY 40% of packaging meets our 2025 commitments, up from 37% at the end of 2019!
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SUSTAINABLE PACKAGING IS A TOP PRIORITY AND WE HAVE COMMITTED TO THREE AREAS OF FOCUS BY 2025:
Use an average of
Make 100% of our packaging
REUSABLE, RECYCLABLE, OR COMPOSTABLE
Include the
HOW2RECYCLE® LABEL on 100% of primary packaging
Our TerraCycle® Partnership Pouches aren’t recyclable yet, but we’re working hard to change that. As part of our commitment to doing what’s best for the planet, we've partnered with TerraCycle® – an organization dedicated to taking in non-recyclable plastics in order to keep them out of landfills and oceans.
OVER 1,000
Learn More >
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RECYCLING ENVELOPES WERE REQUESTED IN 2020! Learn More >
25% RECYCLED MATERIAL
in all rigid plastic packaging by 2025. We have accomplished zero deforestation in paper packaging as of 2019!
PROJECT GREENHOUSE We launched Project Greenhouse in 2018 to help some of our closest partners incorporate regenerative farming practices on their land. Our team visits the farm with regenerative
In 2020, we launched our Regenerative Farmer Fund which was created to help support existing or aspiring Happy Family® Organics’ growers who are looking to improve or adopt regenerative practices.
"I have been implementing regenerative practices [for] many years and its comforting to know that many of us are working towards the same goal."
Javier
Apple & Pear Farmer in Argentina
The Fund grants up to $40,000 annually to four farmers in the Happy Family® Organics supply chain. Our first group of farmers focused on new tree plantings, cover crop trials, improved irrigation, and reduced tillage.
MONTES DE MOLINA Montes de Molina participated in our farmer training program, Project Greenhouse, in 2019 and the Regenerative Farmer Fund in 2020. Using the money they received through the Fund, Montes de Molina planted a cover crop blend of oats and lupine on 127 acres, leading to a reduction of 26.6 tons of carbon compared to 2019*. *Based on calculations using The Cool Farm Tool
"Participating in the program was a great challenge not only to learn and analyze perspectives from other countries regarding organic crops, but also to exchange valuable ideas, implement them and then observe the results."
Fenix
Apple & Pear Puree Producer in Argentina
NA & PABLAO) GIOVAN OF MONTES DE MOLIN (OWNERS
REGENERATIVE FARMER FUND
agriculture specialists from PUR Projet, to assess the farm and educate on how to implement more regenerative practices.
AFTER BEFORE
THIS IS FARMED FOR OUR FUTURE
2020 was a big year for accelerating our work in regenerative agriculture to help reverse climate change! We launched a new line of Regenerative & Organic baby food made with ingredients grown using regenerative practices that can help to reverse climate change, and expanded our regenerative farmer training program with our Regenerative Farmer Fund.
SPREADING THE NEWS!
We featured regenerative farmers and highlighted some regenerative principles on our packaging and on pouch. We also evolved this into a digital storybook and educational video to help kids and their parents learn about regenerative farming!
Watch the Video >
This was created to invite children to learn more and help open the door for thoughtful family conversations. Nick Carter even helped us get the story out (starting with his own children)!
Read with Nick >
CHRISTOPHERCAMPDP
NUTRITION ON A MISSION FOR CHANGE
Our team came together to update our commitments to diversity, equity and inclusion, highlighting three core pillars:
DIVERSITY, EQUITY, AND INCLUSION
Our Team
We are committed to playing a meaningful role in this movement, focusing as always on building a better future for all children. Ensuring that our team reflects the diversity of the communities and families we serve will allow us to strengthen and advocate for this vision from within. We are committed to doing our part to break down the systemic and institutional barriers that marginalized communities face, as we raise and empower the next generation to continue to champion for a more just world.
The events that took place in May of 2020 set in motion a national call for change and a reckoning with centuries of systemic racism, discrimination, inequity and division; the murder of George Floyd sparked a global movement for racial justice.
Our Communities OurTEAM Team OUR
Improve recruiting and networking channels in order to attract and retain BIPOC talent, to increase diversity in leadership and across our team. Build stronger training and education workshops focused on anti-racism and the various dimensions of diversity, building skills to take action in ways that create inclusion and positive change.
OUR PARTNERS
Our Team Our Partners Our Communities
Expand the diversity of our feeding experts and the medical professionals we partner with to include more BIPOC representation, to ensure that our experts reflect the diversity of the families that we serve. Increase BIPOC representation in our supplier network, including farmers and manufacturers, and within our broader team of agency partners, freelancers, and consultants.
Redefine our mentorship and support programs to better empower our team members from underrepresented backgrounds.
As we examined the work that we needed to do internally to strengthen our team, we also built an online community where we shared resources to facilitate important conversations both on our platforms and in family homes. We invited parents to let us know what we could improve, and what additional support they may need. We’re committed to sharing our progress as we continue to build support and advocate for racial justice.
Join our Conversations >
OUR COMMUNITIES
Our Partners Our Communities
Our P
Focus on communities with large BIPOC populations to identify needs, advocate for, and provide greater access to organic nutrition. Donate $25,000 to the National Black Child Development Institute, in support of their Family Empowerment Program, nutrition education efforts, and policy work towards systemic change to positively impact Black children and families in the U.S. Match employee donations (up to $150) to non-profits supporting BIPOC communities. Our Team
Our
OUR DIGITAL COMMUNITY
Last year a focus of our work was dedicated to helping families impacted by COVID-19, donating snacks & meals through important partnerships: Our Team
Our Communities
Our Partners
577,000 SNACKS AND MEALS were donated to families impacted by the pandemic
We all had to navigate a “new normal” filled with uncertainties. The importance of building stronger connections in a virtual landscape, in order to better support and connect with families, became clear early on.
To provide this, we built a COVID-19 resource center, creating a digital community of support for everyone. Visit our COVID Resource Center >
NAVIGATING NEW REALITIES
Our Communities
Our OurTeam Team
Our Partners
OUR CULTURE
OurTeam TeamOur OurCommunities Communities Our
OurCommunities Communities Our OurPartners Partners Our
OurPartners Partners Our
GIVING BACK+ PROUD TO B!
Being a Certified B Corp is a source of pride for our team and our business. We've been a
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CERTIFIED B CORP SINCE 2011!
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B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, & transparency.
While B Corp put the awards on hold during a tumultuous 2020, we have remained true to our commitments as part of the B Corp community. We are always working to improve our social and environmental practices, and to create a positive work environment for our team.
We recognize that contributing to organizations near and dear MI WY to our team is a meaningful way to support our employees, IA NV and we are committed to contributing to organizations working to positively impact children's health. CO CA
3-TIME
CONSECUTIVE RECIPIENTS
of B Corp Best for the World Honors in 2017, 2018, and 2019!
OUR (GROWING) TEAM!
Beginning in March, like many others, our team began a new chapter.
With our two main offices – in New York City and Boise, Idaho – closed for safety, all 121 of our employees began working remotely across the country, joining our regional sales team members already working this way. Though apart, we all came together to celebrate many exciting moments, including the birth of some beautiful new Happy Babies on our team!
E CHARLI
Parental Leave
Through our newly expanded parental bonding policy, all new parents* receive up to 18 weeks of paid bonding leave, at 100% salary. This is inclusive of both primary and secondary caregivers and adoptive parents.
Additionally, birth mothers are eligible for a supplementary 6-8 weeks in addition to the 18 weeks of leave provided to all.
EMILI A JACK
JOSIAH
As a family-focused company, we are proud to offer all parents the time to bond with and care for the newest member(s) of their family. *who are full-time employees of at least 1-year
LOLA
OWEN
STAYING CONNECTED
It was important to support our team and find new ways to connect and bond through shared (virtual) moments. Our Team
Our Communities
Our Team
Our Communities
Our Team
Our Team
the practical effects are my favorite
Our Communities
Our Communities
From: HappyFamily
Snack Box Delivery to your home!
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Our Partners
Our Partners
VIRTUAL WATCH PARTIES these graphics are great for 1994
HALLOWEEN & SPIRIT WEEK
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Our Partners
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the animatronic dinosaurs are still amazing
EDUCATION & TRAININGS
GREEN LIVING FAIR
I remember being so amazed
Unconscious Bias Trainings
TEAM TRAININGS
it's timeless
Our Team
Weekly Mindfulness Session
who's ordering pizza right now?
Hours Coffee Chats + Happy Fun to see Jurassic Park again, it's been ages! Thanks for organizing!
Gratitude Sessions
Type a message, @name...
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EXTENDING
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SUMMER FRIDAYS
Facilitated Conversations on Diversity & Anti-Racism Our Communities
Our Partners
2020's Green Living Fair was a series of mini virtual presentations showcasing how our employees incorporate sustainable practices into their lives as our routines adapted to the new normal.
Maintaining our Summer Friday policy and extending it into "Fall Fridays" and "Winter Fridays" – keeping Friday afternoons as protected time, free of meetings and available for employees to use as needed.
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11:44AM
The family photos seen throughout our mission report were shared by some of the parents we've met on our road trip!
Our road trip began as a way to share the unique perspectives of parenting through pictures from across the country. What it became was a connection that brought strangers closer together in a time of isolation. A way of
communicating not just through words, but through bonded moments.
It’s a slice of life from across the nation, the things we share and those we don't. The wondrously cranky to the sibling love. It's a tapestry of family life, and we’re just getting started.
Enjoy the Ride >