MISSION REPORT 2019
2018
2017
THIS IS JOHNNY
Our Creative Director Becca's son!
2017
At Happy Family Organics, we provide organic nutrition and support for your baby's feeding journey. But as a family,
we’re more than that – we strive to make the world a better place.
THIS IS ZAYNE
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OUR IMPACT
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OUR PROUDEST MOMENTS
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OUR CULTURE
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OUR HAPPY CONSUMERS
We are a mom-founded, parent-run company, and we’re committed to
helping families give their children the best start in life – from partnering
with experts and providing personalized support, to protecting the planet for both the little ones of today and those of future generations. 2019 was an incredibly exciting year for us, and we couldn’t be more proud of our amazing team and their passionate work. Take a look at the journey we’ve been on!
with love,
FROM ALL OF US AT HAPPY
THIS IS ADAM
OUR IMPACT
THIS IS COMPOST FROM ONE OF OUR FARMER PARTNERS! Learn more about how compost helps protect the planet on page 11!
OUR IMPACT
Nourishing Little Ones
THIS IS
MORE THAN
ORGANIC
Protecting the Planet
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THIS IS HAPPY.
Supporting Families
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OUR IMPACT
NOURISHING LITTLE ONES
Our Enlightened Approach to Organic Nutrition
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OUR TEAM OF PARENTS & PARTNERS We use our personal knowledge and partner with trusted pediatricians, registered dietitians, and children's health experts we trust.
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CURATED AGE & STAGE INGREDIENTS APPROPRIATENESS We curate our ingredients and tailor our products to baby's age and stage.
Our Enlightened Nutrition approach is about more than using organic ingredients. What your little one eats in the first few years of life is crucial – it’s important that their diet provides the nutrients and vitamins needed for proper development. 3
79 MILLION MEALS & SNACKS ENJOYED BY CHILDREN IN THE US IN 2019
Since 2013, we have sourced
QUALITY & SAFETY We taste and thoroughly analyze every batch of food and each individual ingredient that goes into our products.
As parents, we hold ourselves to strict standards to provide your little one with products that, when part of a balanced diet, help them grow healthy and strong.
157.2 MILLION LBS
of organic fruits & vegetables grown for your little ones without the use of:
TOXIC PERSISTENT PESTICIDES SYNTHETIC FERTILIZERS GROWTH HORMONES ANTIBIOTICS
Every product we make goes through a rigorous quality and safety test
so you can feel confident in what you’re feeding your family.
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OUR IMPACT
SUPPORTING FAMILIES
THIS IS MARCU
WORKSHOPS & EDUCATION
Happy to Help
We believe that helping educate families on how to make informed decisions around their children's diet and nutrition can make a long term impact on children's health. We want to provide parents with the tools and knowledge they need so their family can thrive.
200,000
establishing a strong nutritional start for their little ones.
NUTRITION EDUCATION MATERIALS DISTRIBUTED IN 2019
THIS IS MEGAN
527,000 MEALS & SNACKS DONATED IN 2019 Since day one, we have supported non-profits that align with our mission, many of which work with and advocate for families in need both in the United States and globally. We not only donate to these organizations, we also partner with
48,000
them to design projects that best support the families and young children they serve.
27,000
2017
In 2019, we led a series of workshops for expectant young mothers, one of which was held in our Boise office kitchen! New and expectant mothers learned about homemade baby food preparation, starting solids, and
2018
2019 6
OUR IMPACT
SUPPORTING FAMILIES
Educating & Implementing Proper Nutritional Standards
In 2019, we proudly brought together two of our longstanding non-profit partners, SPOON and The Small Things, for a project that embodies our mission by truly impacting the health of children through proper nutrition.
The SPOON Foundation will bring their experts and nutrition tracking tools to the Happy Family Children’s Village and The Small Things community.
U O Y D I D W? KNO
py f Hap ir o r e h Am at The f founder, n pi ly’s Fami m, grew u appy a r e s i V Th H , and 's Village a i n a Tanz ildren honor! ly Ch Fami uilt in his was b
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The caretakers in the Children’s Village will be trained by SPOON team members on-site in Tanzania. They will receive the education, tools, and resources needed to implement SPOON’s nutrition tracking program and monitor growth and development of the children they care for over time. We can’t wait to share more in the months and years to come about this project and its impact on the children.
Happy Mama Mentors
Allison
MS, RD, CBS
At Happy Family Organics, we know every feeding journey is different, and we embrace them all - from breastfeeding to formula feeding, from starting solids to picky eating, we are here to help. That’s why we believe having a team of lactation specialists and registered dietitians available seven days a week is important to support the families we serve. Our Happy Mama Mentors continue to provide real-time expert nutrition advice to families through our free live chat platform. Our team of mentors are: ALL REGISTERED DIETITIANS THREE SPEAK BOTH ENGLISH & SPANISH ALL LACTATION SPECIALISTS ALL MOMS, TOO! Jamie
MS, RD, CBS
Colleen
RD, CDN, CBS
TORS OUR MENELPED HAVE H 0
00 OVER 45I,ES FAMIL er y first eir v from th ugh their ro days th ial years. c first cru
OUR IMPACT
PROTECTING THE PLANET
Measuring What Matters
In 2019, we chose three key metrics related to our three priority areas of packaging, agriculture, and climate, to measure our contribution to a healthy planet. We will continuously implement projects in each area to improve our impact!
76% OF PACKAGING COMPOSTABLE, RECYCLABLE OR REUSABLE* We publicly announced our 2025 packaging commitments, focusing heavily on keeping our packaging out of landfills. Read more on page 17! *by weight
OVER 300,000 LBS OF REGENERATIVE INGREDIENTS PURCHASED! We’re beginning our regenerative journey, starting with sourcing 1% of fruits & veggies from regenerative farms. We will continue to work with growers in our supply chain to implement regenerative agriculture practices. Learn more on the next page!
FULL-SCOPE CARBON FOOTPRINT
We continue to measure and offset our scope 1 & 2 emissions (over 500 tons offset through renewable energy projects in 2019!), and are expanding our measurement scope to include the emissions generated from all of the activities it takes to create and sell our products.
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WE REMAIN COMMITTED TO BEING CERTIFIED ORGANIC!
BEST FOR BABY Each year we award one supplier for going above and beyond in social and environmental responsibility with our Best for Baby Award and $1000 for the local charity of their choice.
San Clemente, who we work with to put yummy apples and pears into our products, was our 2019 Best for Baby award winner, and with good reason: Trains all new employees on the basics of how to save water, reduce energy, and recycle properly Uses wastewater to cool their systems Has a scholarship program to help employees pursue education
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OUR IMPACT
PROTECTING THE PLANET
What is Regenerative & Organic Agriculture? Regenerative & organic farming takes a holistic approach that empowers farmers, promotes animal welfare, and builds healthy soil that captures carbon from the atmosphere and helps to reverse climate change. Regenerative practices include:
Project Greenhouse
Pablo & Giovanna, owners of Montes de Molina, grow apples, pears, and berries in the Maule region of Chile. We visited them with regenerative agriculture experts, Pur Projet, to assess and support regenerative practice implementation. Pablo and Giovanna have planted over 2,000 native trees in the last year, have an on-farm composting system, and integrate ducks for weed control and soil nutrient improvement.
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Planting diverse cover crops
Protecting & creating pollinator habitats
Conservation tillage or no-till
To protect the soil and waterways, Montes will plant underbrush along the banks, which will enrich the soil, and native trees which provide shade that will improve aquatic life.
THIS IS GIOVANNA
Applying compost to the land
In 2020, we will work with Pablo & Giovanna to improve their regenerative practices in a few key areas. Like many farms, the banks of the waterways where Montes sources water are prone to erosion and don't support an ideal habitat for aquatic life.
THIS IS PABLO
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For three years running, we’ve been awarded a Best for the World honor by B Lab! Best for the World awards are given to businesses going above and beyond in their business practices and commitment to people and the planet.
We've been
CERTIFIED B CORP
SINCE 2011!
Despite criteria getting tougher each assessment, we've increased our score every certification since 2014! BUSINESS AS B CORP MEANS USING A FORCE FOR GOOD
B Corps are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, & transparency. Learn more at www.bcorporation.net
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93
2011 2014 2016 2018
89 105 107 14
REACHING MORE CHILDREN THAN EVER Making Organic Accessible
There are almost 7 million participants enrolled in WIC* each year, and we are committed to making organic food available to these families, because all parents deserve the option to feed their baby organic if they choose to! We began the work to get our organic food approved in the WIC program in 2018, and we’ve made tremendous strides since then, but our work continues. Right now, only 19 states allow organic infant fruits and vegetables through WIC, and we want to see organic approval in WIC nationwide! *WIC is a registered service mark of the U.S. Department of Agriculture for the USDA’s Special Supplemental Nutrition Program for Women, Infants and Children
WE'RE PROUD TO:
Reach nearly 3 million families in 15 states
using WIC benefits with our Clearly Crafted jars!
41% OF CHILDREN
MT OR
ID
NV CA
The Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) provides federal grants to States for supplemental foods, health care referrals, and nutrition education for lowincome, pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children up to age five who are found to be at nutritional risk.***
MN WI
SD
UT
CO
KS OK
MO
TX
OH
IN
WV
VA
KY
ME
NH MA RI CT NJ DE MD
NC
TN AR
SC MS
AK
MI PA
IL
NM
NY
IA
NE
AZ
WHAT IS WIC?
VT
ND
WY
are born into families eligible for WIC every year in the US
**Data from National Center for Children in Poverty shows 6.8 million parents and children are receiving WIC benefits for food each month
at state and national WIC conferences year-round!
to WIC clinics, supporting 175,000 families.
WA
in the U.S. live in low-income homes**
2 MILLION BABIES
Continue to advocate for organic for all
Provide bilingual educational materials
AL
GA
LA FL
HI Happy Family WIC approved states
***United States Department of Agriculture
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2025 PACKAGING COMMITMENTS
Improving the sustainability of our packaging has long been a priority at Happy Family Organics, and we are holding ourselves accountable as we work towards accomplishing our sustainable packaging ambitions. We've made progress towards these commitments in two of three categories, and have a big project in the works for 2020 to improve in the third! packaging by weight 76% ofrecyclable
primary packaging the H2R logo 36% ofcarries
recycled content plastic packaging 0% ofin rigid
OUR PACKAGING PROMISE Use an average of
Make 100% of our packaging
RECYCLABLE, REUSABLE, OR COMPOSTABLE by 2025.
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Include the
HOW2RECYCLE® LABEL on 100% of primary packaging by 2025.
25% RECYCLED MATERIAL in all rigid plastic packaging by 2025 and ensure zero deforestation in paper packaging.
OUR BIGGEST CHALLENGE
Pouches require less energy to produce, use fewer raw materials, and have lower greenhouse gas emissions compared to alternatives. However, we are aware
that they still end up in landfills, and that's not OK with us.
OUR OPPORTUNITY While we're developing recyclable packaging, the infrastructure needed to recycle this packaging is still not available at scale.
So, we’ve partnered with organizations to address these systemic issues:
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CLEAN OCEANS BEGIN WITH CLEAN RIVERS We've partnered with Renew Oceans to empower communities to collect and convert plastic into valuable energy sources in an effort to rid the ocean of plastic pollution.
Happy Family Organics helped fund Renew Oceans’ first project in Varanasi, India, where an estimated 1.2 billion pounds of plastic flows from the Ganges River into the ocean every year.
IN 2019, THIS PILOT PROGRAM
diverted over
engaged over
of plastic
community members
100,000 LBS
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1,000
PLASTIC POLLUTION IS IMPACTING OUR MARINE ECOSYSTEM
14%
OF PLASTIC PACKAGING PRODUCED GLOBALLY IS COLLECTED FOR RECYCLING
32%
LEAKS OUT OF THE COLLECTION SYSTEM
40%
IS LANDFILLED
and flows into the natural environment, particularly the oceans
Renew Oceans is a non-profit organization working to reduce ocean plastic pollution
By addressing ocean plastic pollution where it begins, in populous, river-adjacent communities in the developing world, Renew Oceans seeks to create highly scalable, circular economies for ocean-bound plastics using their 3C approach:
COLLECTION PLANNING
CONVERSION TECHNOLOGY
COMMUNITY ENGAGEMENT 20
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RY A N N
WESTON
109
HAZE
L
BOISE
TWO OFFICES
NEW YORK CITY
EMPLOYEES
30
MOMS
8
LI A N A
19
DADS
LI A M
BABIES
BORN IN 2019
JUD
A OLIVI 23
5
GRAND PARENTS
SIENNA
E
AND AN AMAZING SALES TEAM ACROSS THE COUNTRY! 24
HAPPY TOT SUPER FOOD BARS
have 0g added sugar! Our nutrient-dense bars are made with whole grain oats and sweetened with organic fruits, for a delicious on-the-go snack. They’re also safe for school, made with sunflower butter and gluten free!
PROVIDE NUTRITIOUS & DELICIOUS FOOD 0G
added sugar
SUPPORTING OUR TEAM
For moms that are able and choose to breastfeed, we know returning to work can be one of their biggest challenges. We offer traveling mothers a useful benefit through Milk Stork, a breast milk shipping service that you can arrange when taking business trips. This service overnights your breastmilk back home to your little one, so no milk goes to waste while you’re away! And we offer this service for free to all moms at Happy Family.
PRIMARY & SECONDARY CAREGIVER LEAVE
HAPPY KID POUCHES
We listened to parents, and in 2019 we were the first organic brand to add a
clear window in the fruit sauce aisle.
Transparency is core to the Happy Family Organics brand, and we always put the quality and safety of our products first – now it’s even easier to see.
In 2019, we improved our benefits and now offer primary caregivers 18 weeks fully paid
leave, and 4 weeks of fully paid leave for secondary caregivers. We have a nursery
in our New York office and a private lactation space in both offices for parents to use whenever needed.
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COMPANY PROGRAMS
Learning from team members is a great way to get up to speed and feel connected to our company. New employees are partnered with
veteran employees who have volunteered
to help new team members get acclimated. Mentors check in regularly with mentees to grab lunch, play some office ping pong, or to answer any questions they might have like “are all of these snacks in the kitchen really up for grabs?”
COHORTS Employee feedback makes our company stronger everyday. Cohorts are small, crossdepartmental groups that meet every other month to discuss relevant topics to the
team, culture, and the future of our brand. Our team selects topics and feedback is shared anonymously with our CEO and COO. This helps leadership keep a pulse on team morale - from brand new employees to senior management.
PEER MENTORS
FLEXIBLE TIME OFF & SUMMER FRIDAYS
That says it all! Happy Family Organics values a healthy work-life balance, so this year we added flexible time off, allowing our employees to be discretionary with their vacation days. We also encourage employees to leave early on Summer Fridays to add even more "life" to their balance.
THIS IS MAX, SCOTT, ERICA & REGINA
THIS IS MICHELLE & BECCA
FUN, MOTIVATING TEAM BONDING EVENTS
In 2019, we invited every employee to a three day retreat to Austin, TX – it was
an amazing week of bonding, envisioning the future, and connecting with colleagues! We also have regular local team building events, and social hours in our two home cities of New York, NY and Boise, ID. 28
THIS IS HOW WE GIVE BACK
THIS IS JULIE & SCOTT
volunteering at NY's Governor's Island
EXPANDING LACTATION SUPPORT WHERE OUR PRODUCTS ARE MADE
We believe that the people who help make our delicious products deserve the same access to lactation support after returning to work that we offer our employees.
Our Internal Green Team
Our Green Team was created by employees who are passionate about sustainability and remain dedicated to helping our offices and our employees be more eco-friendly and educated on sustainability topics. Our Boise office Green Team planted
AN ORGANIC GARDEN
This year, we worked with three of our manufacturing partners to ensure they had a formal, written policy and a dedicated private and quiet lactation space to support working moms. We helped these three manufacturing partners support current and future breastfeeding moms by sending free educational resources on infant feeding and nutrition, and Happy Mama Breastfeeding Support bars.
for all employees to enjoy!
The team hosted events to help our employees get their hands dirty and learn more about what it takes to grow and store food, including a talk on gardening basics, a workshop on canning fruits and veggies, and a volunteer event with the Boise Urban Garden School.
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OUR HAPPY CONSUMERS
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pas
ticpa
@sta
HAPPINESS WINS
@kris
OUR HAPPY CONSUMERS
tyden
This year we celebrated authentic parenting moments with our Happiness Wins campaign - an unscripted series of videos reminding parents that even in the most stressful times, if you let them, children will show you that happiness is all that matters.
ney
love that your company “We supports a lot of the same values we stand behind.
Sustainable, green living is where it's at, and you guys seem to be doing it!
20 MILLION #HAPPINESSWINS VIEWS ACROSS ALL Our followers were engaged MEDIA PLATFORMS
and excited to share how happiness wins in their family!
@kristyd
enney
log
b lyevery
@simp
”
daughter absolutely “ My loved your pouches and puffs. So much so, that she would know when we purchased other brands and wouldn't eat them.
”
have read some of what “ IHappy Family is doing in
regards to being included in the WIC program and I think it’s wonderful and fully support it! Every mother should have the ability to give her children the best nutrition! Hopefully this will be available in NY soon.
”
ulut
np @yu
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64.8K INSTAGRAM FOLLOWERS (AND GROWING!)
434K FOLLOWERS ON FACEBOOK
#1 LIKED ORGANIC BABY FOOD COMPANY ON FACEBOOK 34
THIS IS
MORE THAN
ORGANIC
THIS IS HAPPY. happyfamilyorganics.com
2019 MISSION REPORT