Kitchens and Bathrooms News January/February 2026

KITCHENS & BATHROOMS NEWS

HANSGROHE MD UK & IRELAND

Jay Phillips on Axor double digit growth, personalisation driving demand, and UK investments

KBB 2026 PREVIEW

Explore products launching at UK trade show

Trend. on Trade.

Aylesford

Embracing the rising popularity of micro shaker designs, Uform is proud to introduce the stunning Aylesford range.

This versatile range works across multiple styles, from classic traditional to minimalist Scandinavian settings.

KEY FEATURES

5 piece solid frame with flat veneer centre panel

27mm frame (reverse 47mm)

Available ex-stock in ash sanded

Paint to Order (32 standard colours) and Colour Match Service

Fluted glass plain frames

Handleless sizes available as ex-stock

1965 larder doors with cross rail

5 piece 140 and 175 drawerfronts with slab on reverse

Made to Order doors and panels for maximum design flexibility

NEWS & VIEWS

6News

Round-up of industry headlines

11People

Appointments and promotions

11KBB community champion

Roundhouse Design is named the first KBB Community Champion for engaging and educating its trade customers with Future of…talks series

13KBSA column

Regional director of the KBBA Alex Zardana from Arbzan Interiors on how trust outweighs price discounts

13Ripples column

Managing director of Ripples Paul Crow on why he is optimistic for 2026

10Talking shop

Simon Taylor, founder of Simon Taylor Furniture, feels the industry would benefit from appliance installation training and improved after-sales service from suppliers

ANNIVERSARY SPECIAL

14Charting retail change for two decades

David Morris, sales director for buying group MHK UK, has been in the industry for almost 50 years. Celebrating KBN’s 20th anniversary he looks at the change within KBB retail over the past two decades and what’s in store

14Then and now

Looking back to when KBN started, what were trending bathroom and kitchen products and how have they developed over 20 years?

SHOWROOMS & SUPPLIERS

16“KBB retail is central to our vision”

Former head of strategy and business development Nigel Hall has been promoted to the role of MD of TLW Global. We ask about his plans for the business

19“Don’t compete on price. Compete on customer care”

Having acquired Walton Bathrooms, founder of Kallum Bathrooms Matthew Kallum now runs a multi-brand retail empire. He reveals how service, not price, has fuelled the company’s expansion

20Invest in luxury

MD of Hansgrohe UK & Ireland Jay Phillips says the trend for personalisation has driven growth and reveals further investment plans for the UK

BATHROOM & KITCHEN TRENDS

22Trends across bathroom and kitchen design

We take a look at directions in design across bathrooms and kitchens in 2026 and beyond

KBB BIRMINGHAM

2026 PREVIEW

25Exhibitor A-Z

Explore the products set for launch at UK trade show KBB Birmingham, which is celebrating 40 years of serving the industry

RETAIL BUSINESS

42Company matters

Offering business support for independent kitchen and bathroom firms

2026 brings new energy and optimism

It’s the start of the New Year, when tradition dictates it is a time of reflection, rejuvenation and fresh starts. Last year saw companies pivot to find business opportunities, with success depending on the region or sector of the market served. But many retailers would suggest it was a time of holding ground, with cautious consumers, longer decision cycles and tighter budgets. While there may still be headwinds, independent retailers are demonstrating resilience and are ready to welcome 2026 with a new level of energy and optimism, and a focus on moving forwards.

The Chinese Year of the Fire Horse, which starts on February 17, favours new beginnings, momentum and progression. And certainly that’s the belief of KBB professionals in our new Super Saturday Poll, where the vast majority (80%) reported they were more confident about KBB retail sales in 2026. And, anecdotally, we have also learned of independent KBB specialists receiving survey enquires and making sales within the first week of the year.

While 2025 consumer conversations may

have been price-led, 2026 will see consumers seeking value, with design expertise and trust the differentiating factors. Personalised designs, combined with emotional shopping experiences, will be key to the success of independent KBB retailers, who are renowned for their closeness to consumers. It has been reflected by national retailer Magnet which has filmed its latest advertising campaign in real consumers’ kitchens to strengthen its emotional connection with consumers. But the skillset

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of independent specialists with their local knowledge and rooted in their communities are difficult to replicate at a national level.

Strengthening supplier relationships, exploring new areas of home improvement and upskilling staff will be key for KBB retailers. And this year will reward those who continue to adapt, communicate value and offer an exceptional design and installation service.

Celebrating 20 years serving the KBB industry, and our 200th issue, KBN will be making its own transformation, evolving our trusted print proposition into a dynamic new online platform: KBNWeekly. Building on more than two decades of authority and audience trust, KBNWeekly will ensure faster, more relevant industry news, insight and opinion, enhanced with video content. It will be designed to offer an exciting and interactive read for independent KBB retailers. Now is the time for us all to transform and excel.

Kitchens & Bathrooms News, Hamerville Media Group Ltd, Regal House, Regal Way, Watford, Herts, WD24 4YF.

Editorial & Sales Enquiries

Phone: 01923 237799

ABC total average net circulation 10,407 (for 9 issues distributed between January to December 2024)

making headlines

Furniture Component Expo 2026 will return to Telford on March 11-12, with 18 new exhibitors and companies from Turkey, Australia, Germany, Italy and Lithuania, Bringing together machinery, materials, components and services under one roof, BeA Group is headline sponsor, Blum UK is sponsor of the new Innovation Trail, while Carpenter Ltd returns as headline and registration sponsor. The show also offers access to partners, including Furniture Industry Research Association (FIRA) and the Furniture Industry Sustainability Programme (FISP), and has a programme of seminars. Discover more at www.rdr.link/KBN001

Luxury brassware manufacturer Dornbracht has revised and digitised its technical documents, with repair manuals now separate to assembly instructions. In future, spare parts will be accompanied by a QR code, which will lead to the appropriate repair manual on the Dornbracht website. As part of the revision of its technical documents, Dornbracht has also redesigned its care instructions. Visit www.rdr.link/KBN002

Surface supplier Ca’ Pietra has announced its Design Awards 2025 winners, celebrating designers “confident, expressive and design-literate” use of tile and stone. Open to Ca’ Pietra trade and retail partners, the awards spanned eight categories, with Jaye Davidson-Hall of JJ Bathrooms scooping Bathroom Design of the Year and Ones to Watch titles.

Visit www.rdr.link/KBN003

Swiss group acquires 100% shares in Norwegian manufacturer

Franke Group acquires Norwegian hood manufacturer Rø ros Metall

Franke Group has acquired Norwegian manufacturer of RørosHetta kitchen hoods Røros Metall, for an undisclosed sum.

The deal sees Franke acquire 100% shares of Røros Metall to strengthen its expertise in central ventilation and expand its Nordic presence.

Røros Metall will become part of Franke Home Solutions, a division of the Franke Group, combining the strengths of both companies in sustainable, energyefficient ventilation solutions.

Founded in 1946, family owned Røros Metall employs 47 people and launched its first kitchen hood in 1981, becoming a

key player in the Nordic region.

For more than 20 years, Røros Metall has collaborated with Franke-owned Faber, and became the official distributor for Franke sinks and taps in Norway in 2024.

Håvard Augensen, owner and CEO of Røros Metall, will step into a new role as head of Franke’s operations in the Nordic region.

His focus will be on reinforcing expertise in the central ventilation sector and expanding Franke’s regional and European presence.

He succeeds Christoph Stuebi, who will lead the

Youngest son of founder Hans Grohe

Head of Hansgrohe Group passes away

Klaus Grohe, head of the Hansgrohe Group and youngest and third son of founder Hans Grohe, has passed away at the age of 88.

Born on April 3, 1937, in Aachen, Germany, Klaus Grohe studied business and economics in Bern, Switzerland. He joined his father’s company in 1968 as authorised signatory and head of sales.

For nearly five decades, Klaus Grohe shaped the destiny of the Schiltach-based company — first as managing partner, then from 1999 as chairman of the Executive Board, and from

2008 to 2015 as chairman of the Supervisory Board.

He transformed the family business into a global player in the sanitary industry, with an understanding of the importance of marketing for high-quality products and as early as the 1980s championed environmentally conscious thinking and action.

Awarded honorary citizen of his home town Schiltach, he won numerous lifetime achievement awards.

Chairman of the executive board of Hansgrohe SE Hans Jürgen Kalmbach said: “With

integration of Røros Metall. President/CEO of Franke Home Solutions Corrado Mura commented: “This acquisition represents a great opportunity to expand our global presence and further strengthen our leadership in the kitchen hood business.”

Klaus Grohe, we are losing a pioneer who, until the very end, followed Hansgrohe’s development with great interest and commitment as honorary chairman of our Supervisory Board.

“He laid the foundation for the global success of our Group and decisively shaped Hansgrohe’s DNA.

“We are deeply grateful to him and will miss his advice and guidance.”

Celebrating 40 years of KBB cabinet making

Simon Taylor admitted into Furniture Maker’s Livery Company

Simon Taylor, managing director of Simon Taylor Furniture, has been formally admitted as a freeman into the Furniture Maker’s Livery Company.

The Furniture Makers’ Company is a City of London livery company and charity for the furnishing industry.

Simon Taylor was one of nine new freemen at the event, held in the David Burbidge Room at the Furniture Makers Hall, and formally welcomed by immediate past master Brian Ahern.

Becoming a freeman is the first level of individual

membership within the livery company and is the first step towards becoming a liveryman, the senior membership tier that carries voting rights in the City of London.

Celebrating the 40th anniversary of Simon Taylor Furniture, Taylor started his business having studied at Rycotewood Furniture College and graduating as a master cabinetmaker.

Today, his Buckinghamshirebased business focuses on projects in the KBB sector, designing, making and installing

Strengthening consumer connection

Magnet’s ad campaign ‘Closer’

filmed in customer kitchens

Kitchen specialist Magnet has unveiled Closer, a multi-million pound brand campaign designed to strengthen emotional connection with consumers.

At the heart of the campaign is a new hero advert, directed by Sam H. Buchanan and produced by Powerhouse, and filmed in real customer kitchens designed by Magnet teams.

The creative basis is that a kitchen isn’t just a purchase decision, it’s an emotional journey that begins long before someone steps into a showroom.

Each story celebrates the expertise of Magnet’s designers, the beauty and quality of the

finished kitchens, and the emotional role kitchens play at the centre of real lives.

The campaign marks the next evolution of Magnet’s Better. By Design platform and is built on insight from customers.

Closer has been created to reflect what matters most to consumers choosing a kitchen, which is feeling listened to, understood and supported in creating a space.

The campaign spans ITVX, Channel 4 On Demand, Sky, Netflix, Prime Video, YouTube, alongside Capital and Absolute Radio.

Charis Hawkins, head of

bespoke kitchens, bathrooms, bedrooms furniture.

Throughout his four decades in business, he has always run an apprenticeship scheme.

Simon Taylor said: “It is a privilege to have been admitted into the Furniture Makers’ Company, and to be made a freeman of The City of London.

“Having had a lifelong passion for cabinet making and having run a business in the sector for 40 years, I am deeply committed to its future.

“I have witnessed, at first hand, how our own

apprenticeship scheme, in partnership with Rycotewood College, has nurtured the talents of our apprentices.

“By joining the Furniture Makers’ Company, I wish to work alongside my fellow members to share in the promotion of specialist training and apprenticeships in this industry to help recruit the next generation of bespoke furniture makers.”

brand at Magnet, said: “A new kitchen begins long before someone steps into a showroom, it starts in their imagination.

“With Closer, we wanted to honour that moment when a dream becomes something real.

“The campaign celebrates the beauty of our kitchens, but more importantly the designers who listen, understand and translate someone’s vision into a space that feels uniquely theirs.

“Filming in real customer

homes allowed us to capture the authenticity, warmth and human touch that truly sets Magnet apart.”

Head of marketing at Magnet Scott Ward added: “Over the past two years we’ve strengthened how Magnet shows up as a brand, and returning to national TV is an important milestone.

“Closer puts our core strengths of service, quality and design expertise, firmly at the centre.”

The Kitchen Bathroom Bedroom Specialists Association (KBSA) has announced six businesses joined the association in December. These latest additions include four KBB independent retailers across Surrey, Leicestershire, Lincolnshire and London. Bathroom & Kitchen Eleven, Glenfield Kitchens, Ican Kitchens and Smith Interiors, as well as brands Harmony Inspire and Thomas Crapper & Co. Read more at www.rdr.link/KBN004

Bathroom brand Duravit has welcomed Ukrainian tennis player Marta Kostyuk as its new global brand ambassador, further strengthening the company’s commitment to international professional sports. The 23-yearold is among the top players on the WTA Tour, having won a singles title in 2023, two doubles titles and quarter finalist of the Australian Open 2024. She currently holds the No. 26 spot in the world rankings. Visit www.rdr.link/KBN005

Kitchen retailer Harvey Jones has re-opened the doors of its Cambridge showroom, following an extensive refurbishment. Located on Regent Street in the heart of Cambridge, the redesigned 725 sqft space now boasts three full size kitchen displays, laundry area, coffee station, media unit and home office. Discover more at www.rdr.link/KBN006

Octogenarian British

kitchen empire

Crown Imperial celebrates 80 years

British furniture manufacturer

Crown Imperial will celebrate its 80thanniversary in 2026.

A third generation, family-run business, Crown Imperial was founded in 1946 when Len Head started to make wooden children’s toys, evolving into nursery furniture and sold from a shop on Fulham High Street, London.

Following the Second World War, the company became a specialist manufacturer supplying Government and relocated to Herne Bay in Kent.

A freeze on Government furniture procurement saw the company pivot and focus on kitchen furniture and launch the Crown Imperial furniture range in 1995.

During the 2000s, the company expanded its customer

experience, opening Crown Daventry, a 15,000sqft showroom with 50 full kitchen and bathroom displays.

These were joined by the Crown Lifespace home office and storage collection in 2008.

And this year has marked a new era for the company, following the demise of its sister company and distributor

Design director Matt Goddon to take the reins

Leicht

Contracts MD

steps away and names successor

Luxury kitchen brand Leicht Contracts managing director

Sarah Edwards has stepped away from the business to embark on a new career opportunity.

Her successor has been named as design director Matt Goddon who will assume the position in January 2026.

Goddon joined Leicht five years ago and has progressed from head of design to the role of design director.

Sarah Edwards commented:

“Following over 16 years within the contract kitchen industry and 6.5 years with Leicht Contracts, I have made the

incredibly difficult decision to step down as managing director to join my family’s business outside of the kitchen and construction sector.

“Deciding to leave Leicht Contracts has been a very hard decision for me; my love for the company and the entire design industry has been the source of my drive and creativity for as long as I can remember.

“I have come to a moment in my life now, where I want to surround myself with my family and ultimately forge a new future that is uniquely mine.”

She stated: “My time at Leicht Contracts has been

Waterline, with Crown Imperial now working direct with retailers.

Managing director and grandson of the founder Barry Head commented: “We are embracing a new chapter working directly with our independent retailers and wholeheartedly appreciate the continued loyalty and support of our longstanding customers.”

marked by many accomplishments in which I find immense satisfaction.

“I will reflect on this period of my life with great pride and gratitude.”

Richard and Theresa Turner step down

ArtiCAD founders retire after 30 years

Founders of software manufacturer ArtiCAD, managing director Richard Turner and marketing director Theresa Turner, have retired after three decades at the helm.

Leadership of the company will now transition to Brandon Kwesiga, who joined the company in May 2025 as joint MD.

He previously worked for process management and automation platform Anthill, where he was director of sales and marketing.

Commenting on his new role Brandon Kwesiga said: “I’m genuinely excited to be part of a company with such an incredible legacy, one built on innovation, integrity, and a deep commitment to excellence.

“It’s an honour to carry that

legacy forward as we open ArtiCAD’s next chapter, continuing to deliver trusted, cost-effective solutions and local support that empowers our customers to thrive.”

His early appointment was planned to ensure a seamless transition, allowing ArtiCAD to continue its growth trajectory while building on the foundations established by Richard and Theresa Turner.

In the late 1980s Hull-based computer games entrepreneur Richard Turner partnered with a kitchen and bathroom specialist to open a showroom business.

At the time, design software was expensive and complicated, and so Richard Turner brought together his gaming development team and kbb industry experts.

Ultimately, it became ArtiCAD, which was founded in 1992 and within two years had attracted over 2,000 users.

Evolving from a start-up, ArtiCAD is now a global brand with markets in South Africa, Ireland, Australia, and the USA.

Wife and business partner Theresa Turner has been with the business for over 33 years and built its marketing function from the ground up, including its Supplier Partnership Programme.

Commenting on his retirement, Richard Turner said: “It’s been an incredible journey, thanks to great colleagues, great

Hettich UK MD steps down

Managing director of Hettich UK Simeon Gabriel has stepped down and the company has adopted a collaborative leadership model.

After four years working for the company, Simeon Gabriel has moved to a role outside the furniture industry, focused on sustainable living solutions.

From the beginning of 2026, Hettich UK Matt Fowler will take the role of commercial director and David Smith will become finance director and they will jointly lead the UK business.

Simeon Gabriel commented:

“It has been a joy to work with the fabulous team at Hettich UK and the wider international Group. We have achieved a lot together.

“I move on knowing that the company is in trusted hands that will provide the continuity, stability and vision for Hettich to continue to thrive in the UK market.”

Currently head of UK regional sales Matt Fowler has worked for Hettich for 15 years, while sales manager David Smith has been employed by Hettich for 19 years.

Matt Fowler and David

customers and ever-changing industry challenges.

“Harnessing the latest technology innovations and developing simple, practical and affordable solutions has been a real pleasure.

“Riding the storms of financial recessions and a world pandemic were less of a pleasure but I’m really proud of our resilience and what we’ve achieved.”

Theresa Turner added: “As we step away, our overwhelming emotions are of profound gratitude and pride in what ArtiCAD has achieved.”

Smith said: “We are excited to build on the achievements of the last few years and thrilled to be entrusted with delivering the next phase of Hettich’s growth plan in the UK.

We can’t wait to get started!”

According to Hettich its service and solutions will remain unchanged, as the company will continue to focus on growth, sustainability, and customer experience.

Retailer opens 10 sites in 2025

Wren

continues

showroom expansion

Kitchen and bedroom retailer Wren has continued its expansion, opening seven new showrooms in the last two months of 2025, bringing its total to 10 new openings during the year.

The company opened sites in Salisbury, Barnstaple and Stafford in November, with three further showroom openings in December, including Yeovil which opened on Boxing Day.

According to Wren, the showroom rollout reinforces its long-term strategy of sustained nationwide expansion, backed by

investment in showroom development, design technology and customer experience. Its showrooms have been designed with a focus on making the experience creative and hands-on.

Customers can explore fullsize kitchen and bedroom displays, experiment with colour and style combinations, and step into their design using Wren’s virtual reality planning suites.

Retail sales director at Wren Tofiq Malik said:“This has been an exceptional year of growth for

us, and the pace hasn’t slowed.

“Opening seven showrooms in the space of two months reflects both customer demand and our commitment to making high-quality kitchen and bedroom design accessible across the UK.

“Each new site strengthens

our regional presence and gives homeowners a space to explore ideas with the support of our expert teams.

“We’re incredibly proud of what we’ve achieved in 2025, and we’re already gearing up for a strong start to 2026 with even more openings on the way.”

for distributor LDD UK celebrates 25th anniversary

Kitchen and appliance distributor LDD UK celebrated 25 years in business, having been established by managing director Arthur Leaker in 2000.

Serving kitchen specialists, builders, developers and merchants, the family business has grown to become one of the UK’s largest independent kitchen and appliance distributors.

With a stockholding of more than £5million, it serves trade professionals across the UK from its 250,000 sqft premises in Newhouse, Lanarkshire.

Arthur Leaker commented: “We’re enormously proud to reach this milestone and it really is a testament to being agile, committed, and having an excellent team.

“Ultimately, we pride ourselves on our reliability and

service, driven by the exceptional personnel we have within the business, which has enabled us to not only reach 25 years of trading, but to get here in strong shape and excited about the future.”

As part of its 25th anniversary celebrations, LDD UK hosted a staff celebration to reflect on 25 years of growth, success, changes, and loyal team.

At the same time it looked ahead with distribution agreements with Haier Hoover Candy Group, Hansgrohe, and Sycamore Lighting.

“We are delighted to be working alongside these respected brands,” said Leaker. “Strengthening our product offering and bringing even greater choice and quality to our customers.”

Leaker continued: “Being

here for 25 years, I can say that we’ve seen a lot of change. More recently there have been major losses in kitchen distribution, which is causing a significant reset to the market as we know it.

“Now, you simply can’t escape negativity, and to see national distributors cease trading, it inevitably impacts customer confidence.

“When there are big shifts across the distribution

landscape, the ripple effects are felt across the entire supply chain, and I see it really as our mission to help reinstate confidence and support to regional independents across the UK who have felt the knock-on effect of this seismic change.

“We’re at a pivotal part of our journey and we want to bring others along with us, helping them to thrive, both right now and into the future.”

position filled

Appointments and promotions across the industry

OMEGA

Kitchen manufacturer Omega has appointed former Waterline sales director Rob Taylor as sales ambassador to support the company’s growth. He will work with the Omega team to strengthe n strategic initiatives and identify new opportunities for expansion. This collaboration also signals the launch of Taylor’s new consultancy business KBB Brand Collective by Rob Taylor.

CAPLE

Following the retirement of Vito Cataldo after 40 years with the company, Nick Lay has been appointed company sales manager at kitchen specialist Caple. Having worked at Caple for six years, Lay joined as sales administrator before progressing to the role of field sales support manager.

BIFIS

The British Institute of Fitted Interiors Specialists (BIFIS) has announced Malcolm Scott as its new director of strategic partnerships. In his new position, Scott will be responsible for supporting local, regional and national retailers, as well as developing the organisation’s network of corporate brands. His career in the KBB industry includes working for Waterline and Swift Electrical Distribution.

ARTICAD

Part of SHD Group, ArtiCAD has appointed Lee Clark as its new head of enterprise solutions. In his new role, Clark will focus on building and developing long-term partnerships with enterprise customers. He will drive solution adoption, and support ArtiCAD’s wider enterprise strategy and customer experience.

A real talking point

Roundhouse Design is named our first KBB Community Champion, in association with HPP, for engaging its customers with Future of…talks series

The power of the independent KBB retailer lies in its connection with its local community. So we are celebrating specialists who are part of their locality and have developed initiatives to grow closer to their customers. Roundhouse Design has launched the Future of… talks series, as a way to explore the ideas shaping how we live, cook and design our homes. The talk series has allowed the company to share thought leadership, reinforcing Roundhouse’s belief design should evolve thoughtfully and responsibly.

Created for a professional audience and hosted as private, invitation-only events, they have attracted new business, strengthened trust and enhanced Roundhouse’s reputation as a thoughtful, informed and culturally engaged brand. The first talk was held at its

Fulham showroom and was based on the Future of Food, with a panel of food, nutrition and design experts. It included Sheila Dillon, the long-standing presenter of BBC Radio 4’s The Food Programme; Josh Eggleton MBE, Michelin-starred chef and founder of the Pony Restaurant Group; and Dr Guan Lee, architect and associate professor at the Bartlett School of

Architecture (UCL). The discussion was moderated by Clare Brass, author of Sainsbury’s Future of Food report. Most recently, Roundhouse’s Wigmore Street showroom in London held a discussion on how AI is influencing kitchen design now and what lies ahead. The event brought together two leading voices in AI-driven architecture and design; Tim Fu, founder of Studio Tim Fu, and project Lead at Studio Tim Fu. Moderated by Theresa Simon, founder of Theresa Simon & Partners, they explored how artificial intelligence is influencing design thinking, workflows and material experimentation, and what this could mean for the future of kitchens and living spaces. The Future of… series is an ongoing initiative, with plans to continue the programme throughout 2026 and beyond.

Why trust is the currency in today’s K&B market

Regional director of the KBSA Alex Zardona from Artizan Interiors explains how trust outweighs price discounts

In today’s so-called “trust economy”, reputation has become one of the most valuable assets a kitchen or bathroom retailer can possess, often outweighing price entirely. This shift has been driven by both changing customer behaviour and increased visibility of what can go wrong when a project is poorly managed.

Many customers now come to a kitchen or bathroom project having completed at least one before. Some arrive with positive experiences; others have learned difficult lessons. The internet and social media have amplified both. While these platforms are invaluable marketing tools, they also expose mistakes quickly and publicly. As a result, customers are far more cautious, informed and risk-aware than they once were. They are no longer simply shopping for a product. They are choosing a partner they trust to guide them through a complex, high-value process.

Emotional investments

Kitchens and bathrooms are no longer viewed as cosmetic upgrades, but as significant emotional and financial investments in the home. In the past, customers prioritised price in order to move on quickly. Today, we now hear “this is our last house” or “we need this to last”, reflecting longer-term thinking and a willingness to invest properly.

Economic pressures following Brexit, inflation and rising material costs have reinforced this mindset. The throwaway culture has largely disappeared, replaced by a desire for quality, longevity and reassurance. In this environment, trust in the retailer becomes paramount.

Building that trust starts long before a customer steps into a showroom. Human, behind-the-scenes social media content builds stronger connections than finished

spaces alone. Reviews and online ratings heavily influencing first impressions.

When things go wrong, as they inevitably do in complex installations, transparency and communication become essential. The strongest retailers are not those that never encounter issues, but that resolve them well.

For independent retailers facing pressure to discount, reputation and customer experience become the real competitive advantage. By clearly demonstrating expertise, managing expectations, advising on value and refusing to compromise on quality, retailers can confidently stand by their pricing. A trusted relationship, will almost always outweigh a cheaper alternative.

Be optimistic

but work harder

The question of what 2026 may hold isn’t so different from asking what you’d like it to hold. MD of Ripples Paul Crow says he feels optimistic about the year ahead and so should you

There is a saying that when you are born you look like your parents and when you die you look like your choices. Our business performance tends to ultimately reflect our choices too. Our attitude, mindset, drive, presence and positivity will all play a more significant role in the success next year brings than anything that the Government can do. That will always be the case, and it’s why many did make a success of 2025 when others were maybe feeling a bit sorry for themselves. In business, the only opportunity that shouldn’t exist is the one to be a victim. We are not entitled to any sale, to sell a certain

product to expect things to always go our way or the Government to make decisions we always agree with. We are though entitled to choose what we do about it.

Working harder

What we are doing is working harder to be more creative in our designs, our marketing, our thinking and yes our product choices. We will be knocking on doors, holding CPD days, developing new skills, new markets and making sure we pause to have some fun along the way. None of these things will happen by themselves unless we wake up in the morning determined to do something about all of them. That is something we have never had to

question across the Ripples franchisee network or with their local teams. That provides further motivation to go the extra mile to make the business just a little better today than it was yesterday.

I do honestly and strongly believe that any independent bathroom retailer who holds a genuine customer focused belief and that is based on a genuine desire for the customer to love their bathroom, will not only do well in 2026 but they could thrive. My last word would be to write down what you would like your business to look like in two years and then make it happen in 12 months. If it works out, that’s OK. If it doesn’t work out, that’s OK too. Because in 2027…

Better training, better service...

Managing director of Simon Taylor Furniture, Simon Taylor feels the industry would benefit from appliance installation training and improved after-sales service

from suppliers

The age-old subject of training comes up a lot in these pages, but it is one of the most important business elements that we retailers and installation companies require from our suppliers. Our commissions tend to be big-ticket orders that are often whole home refurbishments that include kitchens and bathrooms. We pride ourselves on the ongoing CPD training we organise for our staff to enhance their skill sets. However, what we really would appreciate, is more training from the suppliers of the products that we also install.

Hands-on training

Our designers keep their eyes on trends in luxury and premium kitchen appliances, ensuring they are up on all the latest innovations. If appliance manufacturers want us to sell their, often complicated to install, yet innovative and easy-to-use appliances, then they need to provide hands-on training, not just videos. Many brands are eager to talk about the quality of their products, but they often pay little attention as to how well they are installed. We all know even the finest

kitchen cabinets will look terrible if they aren’t fitted properly. The same principle applies to appliances. Yet this crucial step is frequently overlooked by manufacturers.

However, one company that really stood out to me last year was Fisher & Paykel. I shared my thoughts on installing appliances with our ASM, Katie Hickling, and she arranged for our installation team to visit its HQ for a full training day on installing their appliances. The company’s holistic approach to selling appliances was truly impressive, and it has given us confidence in recommending its products for our kitchen projects. I believe other brands could learn a lot from their example.

Improved service

Another area that needs improvement is service. Over the 40 years we have been in business, my team and I have lost count of the times we’ve had to visit a client’s home to address an issue that we didn’t cause. Why does this happen? Often, the client cannot reach anyone at the manufacturer, or the supplier’s installer may take weeks to schedule a return visit. Even worse, the problem can be passed back to the kitchen

We all know even the finest kitchen cabinets will look terrible if they aren’t fitted properly. The same principle applies to appliances. Yet this crucial step is frequently overlooked by manufacturers

company, which happens all too frequently, with blame quickly shifted to the retailer. Because we have often been in the client’s home working on their project for weeks or even months the clients trust us to help resolve issues long after the project is complete, and that’s when we typically receive the call.

Certain businesses we have partnered with for many years and that we have recommended at the design stage, have started offering their own installation service with a price for product and installation that is very attractive to a customer. I am all for fair competition and if our client chooses this option, that is up to them. However, these companies need to ensure they provide better after-sales service if the product isn’t working properly, or if the installation has been poorly carried out. It’s often a relatively minor issue, but when you factor in the lost margin on the initial sale, the cost of travel, and the time spent resolving the problem, it quickly adds up. Put another way, it all hits the bottom line, since we rarely charge extra and there’s also the potential impact on our brand.

As a premium KBB business, this isn’t unique to us, it’s an industry-wide challenge. Better training is essential, and we need suppliers to raise their service standards so retailers and installers aren’t left to pick up the pieces when things go wrong.

Charting retail change and predicting future

Sales director for buying group MHK UK, David Morris has been in the industry for almost 50 years. Celebrating KBN’s 20th anniversary he looks at the exponential change within KBB retail over the past two decades and what’s in store

In the exponential timeline of digital information, the change in retail over the past two decades has been palpable. After all, 20 years’ ago Facebook took a year to reach one million users. ChatGPT took one day. But rather than risk an existential industry crisis by focusing on the impact of AI, instead – and in celebration of KBN’s 20th anniversary – I will focus on some of the other interesting changes in the kbb industry over the past two decades:

Independents have more competition than ever – but win with edge

In 2026, kitchen and bathroom independents have more competition than ever from the big high street retailers when it comes to price. From extreme discounts that encourage a race to the bottom, to an unprecedented array of finance options. But where independents have the edge still is in their ability and passion to design and deliver kitchens as unique as the people who live in them, which is not easy to replicate at any price.

Displays have got better rather than bigger

Twenty years ago a 1,000sq ft showroom had 10-12 displays. Today three or four well thought-out designs that inspire consumers and show a clear good, better and best proposition make it easier for them to visualise in their homes.

In the exponential timeline of information,digital the change in retail over the past two decades has been palpable.

Buying groups are the norm

It would be remiss of me to not mention the momentum that buying groups have seen. Ten years ago, still an unusual and unknown concept in the UK, buying groups were treated with suspicion. Too good to be true. In the last 10 years more independents have become aware of the benefits and are now part of a buying group, taking advantage of collective strength to remain competitive and help grow their business.

And what can we expect over the next 20 years?

Physical technology will revolutionise the showroom experience

While AI continues to challenge our industry, touch points will remain important. In fact, the entire showroom experience will receive a ‘glow up’. I see video walls appearing in showrooms, where designers can show consumers their kitchen design and full render “walk throughs” where consumers can open cupboards and make instant design tweaks. We are already seeing this through software pioneers such as CARAT, owned by MHK.

Software will plug a gap for independent retail businesses

We have heard this time and again, independents want to focus on what they do best – design kitchens and bathrooms. The proliferation of more accessible and easier to use software will realise this dream. Software will mean kitchen design and pricing is done in seconds. Designers can make real time changes with the consumer, to more efficiently close sales. Order processing will also be more efficient, reducing delays and mistakes.

The industry will move more quickly with trends

I also predict that trends will continue to come quickly, driven by the abundance of inspiration available at our fingertips. Just like fashion, we can expect two to three different collections each year. But unlike fashion, we won’t see ‘fast’ kitchens or bathrooms. Rather, efficiencies in manufacturing will mean more can be manufactured to order, with shorter lead times, allowing independents to offer trends without waste.

Visit www.rdr.link/KBN007

Then and now

When James Blunt “You’re Beautiful” won International Hit of the Year at the Ivor Novellos, The Davinci Code and Pirates of the Carribean: Dead Man’s Chest were box office smashes and our shopping baskets were full with Omega 3 and Goji berries, Kitchens &

Celebrating the 20th anniversary of KBN, we consider how bathroom and kitchen products have evolved over the past two decades

Bathrooms News launched on to the market. With a mix of trending design inspiration and expert advice for specification, then as now, our North Star was to inspire and motivate kitchen and bathroom professionals, helping them make informed business decisions.

Back in 2006, AI appliances were first being introduced into the global kitchen

SHEEN TO SOFT FURNITURE

In the first half of the 2000s, open-plan kitchens were becoming a staple in British homes, with these style-led spaces featuring high gloss handleless furniture. Neutral colours dominated the choice of fitted

cabinetry, from stark black and white monochromes through to more “magnolia” shades, such as cream or white kitchens. And these high gloss decors would either be used as a single colour throughout the space, with a contrasting worktop, or combined with wood accent doors. Although contemporary

industry, outdoor kitchens would simply have referred to a BBQ, and shower toilets were niche products arguably still focused in healthcare in the UK. So, using a curated edit of products featured in our very first issue, we chart the change, and perhaps return, of kitchen and bathrooms product trends over the past 20 years.

Positioned for the top-end of the market, Linea was launched in high gloss black or white and five wood finishes in 2006. Twenty years later, Keller has introduced Arco with a rounded frame profile in satin gloss, textured or matt lacquer. Explore the range at www.rdr.link/KBN008

European styled-storage was of the moment, interestingly Shakers in Oak and Beech were still in the frame for kitchen sales, with the introduction of tabacco woods.

Now the kitchen has been seamlessly integrated into the living space, and softened with matt finishes, curves and textures, with influx of warmer woods. Slim Shaker frames and retro styles, have also been introduced to combine elegance with organic comfort.

ANNIVERSARY SPECIAL

NATURE TOPS RETURN

Contrasts were key for worktops in 2000s, with dark granite a go-to surface. For those who wished to inject personality, quartz saw the introduction of bold colours and surfaces with added performance, including antibacterial protection. Twenty years later and nature returns as the inspiration for worksurfaces with marble now influencing designs, in a choice of statement or subtle veining. However, the greatest story of the past 20 years has been materiality, with sintered stone and porcelain now joining natural stone, quartz and laminates. Greater attention has also been paid to the ecological impact of surfaces, from recycled content, through to resource use in production. Most importantly, and most recently, has been the introduction of silica free surfacing to protect the health of fabricators and installers.

2. COSENTINO

Expanding its Silestone range in 2006, Cosentino introduced Rojo Eros with antibacterial Microban protection. Now the group offers the ultra compact, carbon neutral surfaces Dekton with Nara recently added to its Naturals Collection. Explore the range at www.rdr.link/KBN009

RISE OF INDUCTION

Imagine a time before the popularity of induction. In fact, it was around 20 years ago, when the most popular choice of electric hob was ceramic. Appreciated for their sleek appearance, with an “easy-to-clean” surface, the ceramic hob came with a variety of zones to fit a choice of pan sizes, with electronic panels and quicker heat up times on topend models. But the most common fuel choice for hobs, during this time, was in fact gas for its controllability and theatre.

Now induction hobs are the staple sale of the kitchen specialist, combining the convenience of automatic cooking programmes, with the flexibility of bridging zones offering a choice of cooking surface area. But the biggest story has been the added extraction functionality with the introduction of the vented hob. Offering a choice of surface from colours, to matt textures and even invisibly incorporated into worktop material, induction hobs are the go-to choice for design-led kitchens.

BATHS STILL STANDING

3. MIELE

Miele doubled the size of its ceramic hob offer –KM500 – in 2006, each with four booster zones and Comfort Control electronic panel. Now it offers M Sense cookware with KM8000 induction hob which controls the cooking process, with associated app to help choose the correct programme. Explore the range at www.rdr.link/KBN010

Associated with traditional bathroom design, freestanding baths were also available with contemporary aesthetics in 2000s. While classic models had claw and ball feet or plinths, modern designs trended to sit directly on the floor. However freestanding baths were also introduced to bridge the gap between traditional and contemporary designs with modern leg sets.

4. VILLEROY & BOCH GROUP

Inspired by Mies Van der Roche Barcelona chair, Studio Levein created The Bath for Ideal Standard. Now part of the Villeroy & Boch Group. Its most recent launch at the group is the Villeroy & Boch Antao bath which comes in a choice of neutrals and colour, Explore the range at www.rdr.link/KBN011

Despite showering taking over the daily cleaning duties, due to greater convenience and efficient use of water, freestanding baths have remained popular as they offer bathing indulgence.

Inspired by nature, baths have embraced fluid forms with curves and even rippled textures. And alongside traditional white, are available in neutral colours.

“KBB

independent retail

is central to our vision”

Former head of strategy and business development

Nigel Hall has been promoted to the role of MD of TLW Global. We ask about his plans for the lighting business and the importance of kitchen retail.

QCongratulations on your promotion to managing director of TLW Global. What are your plans over the next 12–24 months?

A: I’m truly excited to be taking on the role of managing director at TLW Global and to begin driving the business forward with our outstanding team in 2026. TLW Global has built an impressive legacy in the kitchen, bathroom, and bedroom sector, a name synonymous with bespoke lighting solutions and excellence in electrical distribution. Our owners have bold aspirations for rapid, sustainable growth, supported by smart investment over the coming years to meet rising demand from both new and loyal customers. With a solid foundation already in place, our challenge, as a growing team, is to broaden our product offering across the Vew and Mark brands, accelerate sales within our existing ranges, and work closely with our supply partners and customers. Together, we will push into 2026 and beyond with ambition, innovation, and confidence.

QDo you see growth coming from new lighting and electrical categories or new channels of business?

A: My vision for growth is to accelerate sales by driving deeper adoption of our existing lighting and electrical ranges across our current customer base. Alongside this, our proactive new sales teams will focus on building fresh relationships in retail and electrical trade sectors, an exciting opportunity we’ve only just begun to tap into. Looking ahead, we’re preparing to introduce a strong pipeline of newly manufactured and distributed products throughout 2026, reinforcing our momentum and strengthening our position as we continue to capture greater market share.

Our owners have bold aspirations for rapid, sustainable growth, supported by smart investment over the coming years to meet rising demand from both new and loyal customers.

QWhat role do independent KBB retailers play in TLW’s plans?

A: KBB independent retail is central to our vision for future growth. It’s a cornerstone of TLW Global’s history, and its importance has never been greater. While we already benefit from a strong and loyal customer base, we know we’ve only begun to tap into the full potential of our story. Our mission now is to amplify that story across the industry and unlock the next level of growth.

QHow do you plan to support KBB retailers?

A: TLW Global is committed to delivering exceptional service and industry-leading stock availability for KBB retailers. Our team takes great pride in every order we handle, striving to exceed expectations at every stage. We’re continuing to raise the bar by introducing innovative new ranges, strengthening our marketing support, and maintaining the high service standards our customers rely on.

QWhat will be your biggest opportunity?

A: Our biggest and most exciting opportunities are brand growth and being far more proactive within our silos. Vew within the small and large retail market is strong,

providing a bespoke manufactured profiling service and lighting kit range that will see continued growth. Our Mark commercial and electrical ranges will develop within retail and trade with new products in 2026.

QWhat will be your biggest challenge?

A: Our biggest challenge, this year, is sustaining the strong growth through our existing customers while simultaneously developing and launching new product ranges. We remain focused on strengthening our foundation and infrastructure to support even greater growth in the years ahead.

Q

What is your long-term vision for TLW Global and what will be the benchmark of success?

A: My long-term vision and that of the company is to build powerful, strategic partnerships across our customer base and supply chain, driving sustainable growth across multiple sectors. At the core of this vision is a strong internal foundation that prioritises staff development, succession planning, and the training needed to meet and exceed the ambitions of all stakeholders.

Visit TLW Global at www.rdr.link/KBN012

Having acquired Walton Bathrooms, Matthew Kallum founder of Kallum Bathrooms reveals how service, not price, is behind the company’s expansion.

“Don’t compete on price. Compete on customer care” \2

When Matthew Kallum established Kallum Bathrooms in 2013, growth was always part of his plan. Driven by an entrepreneurial spirit, he opened his first showroom in Putney, before expanding it into a neighbouring space three years later. In 2014, a second showroom followed in Guildford and, most recently, Matthew acquired local independent rival Walton Bathrooms, following the retirement of its owner James Bagnall.

Established more than 40 years ago, Walton Bathrooms in Hersham has won several design awards and was one of Villeroy & Boch’s first showrooms in the UK.

“Walton Bathrooms aligns perfectly with our values and has a very strong reputation with loyal customers. It’s a natural fit with how we operate”, explains Matthew. While both companies share suppliers, warehousing and expertise, they will continue to trade separately. “It’s a well-established brand name so we are going to keep it”, says Matthew.

Transparent service

How would Matthew describe Kallum Bathrooms? “We are a service-driven bathroom specialist. We design and deliver beautiful bathrooms by brilliant people”.

Serving both retail customers and projects, he explains his company’s key USP is managing the entire process from start to finish. He divulges: “It’s all about customer care. We are transparent with the customer, deliver what we promise, within time and on budget”.

Working on projects with average order values of £28,000-£30,0000 for supply, design and fit, Matthew acknowledges consumers want more for their money but adds: “We go above and beyond for customers to give them the best possible value.”

Trade relationships

To achieve this, Kallum Bathrooms builds long-lasting relationships with suppliers known for manufacturing high quality products. “We don’t often change suppliers, but we do add to our offer”, says Matthew. “We have worked with the likes of Villeroy &

Boch and Catalano from day one and we’ve recently introduced Italian Novello bathroom furniture into our showrooms.”

He continues: “Their products are beautifully designed, high quality and well priced. We also found them very supportive, with knowledgeable reps and excellent service. We only work with suppliers who produce high quality products, but most importantly they must share our company values of customer service”.

Installation is handled by a 10-strong team of trusted subcontractor fitters, which operate across all three of its showrooms. “We are lucky to have these knowledgeable installers”, says Matthew. “And we don’t only offer them work, we have also helped them access training opportunities”.

Retail and projects

Despite a challenging economic backdrop, Matthew Kallum reports double-digit growth across both businesses. “Kallums Bathrooms accounts for 65% of the overall business and has seen a 20% growth, while

1. MATTHEW KALLUM

Owner of Kallum Bathrooms and now Walton Bathrooms

2. KALLUM BATHROOMS

The first showroom was opened in Putney and expanded into a neighbouring space, followed by a second studio in Guildford

3. PROJECT MANAGEMENT

Managing the entire project, Kallum Bathrooms is serviced-focused, with its USP that it “designs and delivers beautiful bathrooms by brilliant people”

4. WALTON BATHROOMS

Kallum Bathrooms acquired the award-winning Walton Bathrooms following the retirement of its owner last year

Walton Bathrooms has grown by 15%” he says. “I believe businesses that offer good quality products, reliability, consistency of supply and transparency will always perform well.”

But could it also be attributed to the 60:40 ratio split of retail to project sales?

“We’ve expanded into luxury residential projects, but retail remains a core part of the business”, Matthew explains. However, the growth of the projects business has helped strengthen relationships with designers and architects, raising brand awareness. “We are now more widely known, which supports retail sales but also raises our profile with suppliers.”

He also notes that working on projects has improved how the business manages retail customer budgets. “It’s about understanding how to navigate higher-end

brand price lists, rather than defaulting to lower market products, to stay on budget without comprising quality.”

For retailers considering a move into projects, Matthew is realistic about the challenges “It requires investment in warehousing, increased stockholding and operational changes, including more deliveries, vans and drivers,” he says. “It’s not easy and success doesn’t happen overnight. We invested gradually to make sure we could always deliver on our promise.”

Success now and next

Ultimately, he says the secret to his company’s success is based upon people. “It’s all about who you employ. When you have the right people in your business, things happen. Our team combined with our company values, reputation and trust have

driven our success.”

With hindsight, Matthew says he would have invested earlier in people and systems. “If I was starting again today, I would have invested in passionate, driven people with a strong mindset supported by CRM systems from day one.”

Looking ahead, Matthew sees bathroom retail becoming increasingly service-led rather than transactional, as consumers seek design expertise. His advice to fellow retailers is clear: “Don’t compete on price. Compete on the quality of customer care. It’s better for the industry and better for everyone.”

And what’s next for Kallum Bathrooms? “We’re looking to expand, again. We’re considering opening another showroom this year, and possibly adding to the Walton Bathrooms showroom network next year. It’s all systems go!”

Investing in luxury

MD of Hansgrohe UK & Ireland

Jay Phillips says the trend for personalisation has driven double-digit Axor growth, through retail showrooms, and reveals further investment plans for the UK.

Despite a challenging economic backdrop, MD of Hansgrohe Group UK & Ireland Jay Phillips says business has been “really robust, very resilient” for its luxury brand Axor. He attributes this strength to sustained and growing demand for PVD finishes and, speaking at hotel design show HIX, adds deeper engagement with architects, developers and the hospitality sector. But with hotel bathrooms continuing to inspire residential design, and consumers wanting to replicate the showering experience, the same trends have translated into retail. “For Axor, we are seeing doubledigit growth in our showroom business”, Phillips says.

PVD factory investment

To meet rising demand for PVD finishes, the group has recently invested €5million into manufacturing facilities, at its Black Forest headquarters, increasing capacity and reducing lead times. Demand has been global, across both of its brands, with Axor offering 15 finishes and Hansgrohe providing five core FinishPlus colours.

1. MANAGING DIRECTOR HANSGROHE UK & IRELAND

Jay Phillips outlines the growth of Hansgrohe Group in the UK

To satisfy growing demand, Hansgrohe Group has grown its PVD team by 50% and increased its brushing capacity by 60%.

“Looking ahead, we will have faster moving lines and popular colours, with lead times of two weeks, and all PVD finishes available within a maximum of six weeks”, explains Phillips. “We are edging towards that now, although it does depend on order quantities”.

The investment opens the doors to a broader colour palette. “There is a trend direction towards dual colours. It won’t be like Mixage, but more about soft sand colours with different materials and textures, says Phillips.”

Increased capacity will also support greater personalisation. “There’s growing

demand for our Signature Service, where products can be customised and individualised, ranging from shortened spouts, inscriptions, logos, different textures and materials, and Axor Signature allows us to do that. Interest in personalisation is growing across both projects and retail,” he adds.

Demand for PVD finishes also extends far beyond taps and showers, with designers increasingly seeking complete bathroom coordination. Phillips says the investment in its factory will support this shift. “Designers can plan their projects with consistency of colour from taps and showers through to accessories, flush plates, wall niches, and shower drains. That consistency is critical.”

Capacity and distribution

Greater PVD manufacturing capability, could raise questions about pricing. Will a proliferation of PVD finished product mean a price reduction? Phillips laughs and says: “I would say we always offer great value for money, every day of the week, in terms of our product”. He takes a more serious tone when he adds: “We invest huge amounts in terms of innovation and technology. To continue that journey, Axor needs to remain a premium, luxury brand.” Emphasising product longevity, reliability and sustainability, Phillips states: “Ultimately we deliver value over price.”

Managing capacity across multiple channels, while maintaining strong relationships is a careful balancing act. Brand distribution has long been a talking point in the industry, with manufacturers adding to independent retail with a multichannel approach. Hansgrohe has been included in that conversation. Phillips openly says: “We engage with installers, specifiers and consumers, all of whom have different purchasing patterns. Buying habits are evolving too, with the younger generation using digital technology to click, collect and deliver to site. Hansgrohe is premium but it’s also a strong installer brand in Germany and we’re on a journey to reflect that in the UK and we’re in a good place.” Independent retail, however, remains central. “If you go back to 1990, when the subsidiary was launched in the UK, showrooms, projects and particularly hospitality was a key part of our business and they still are today. We’ve evolved and grown and engaged in different channels, but independent retail showrooms and hospitality sectors remain at the forefront of all thinking, initiatives and activity,” Phillips says.

He also explains having both Hansgrohe and Axor brands allows the group to tailor products for different channels. As part of its Axor Selective Distribution policy, it has reduced visibility of online sales to support premium high-end showrooms that are committed to the brand. “Axor is a luxury brand, and it needs to be presented and distributed in a luxury way. The UK is leading Europe in selective distribution for Axor”, Phillips says.

Bathroom brand expansion

Hansgrohe Group plans to achieve greater market share through its retailers, following expansion into new product categories. The

3. INVESTMENT INTO PVD FINISHES

Hansgrohe Group has invested €5million into the production of special surface finishes for its Axor brand, meeting increased demand and reducing lead times.

brassware manufacturer launched sanitaryware, furniture and mirrors at ISH in 2023 and two years later extended its offer at ISH 2025 with the LavaPura shower toilet, RainDrain, iFrame preassembled WC system, Exafill bath filler, drain and overflow, FlexaPlus drain and overflow, Avalegra Aquaunit combined basin and tap, plus Raindance Alive shower.

“We are on the journey to evolve from a tap and shower brand to be recognised as a bathroom brand, moving towards holistic bathrooms”, Phillips says. “One of our biggest success stories has been our category expansion into ceramics, furniture, mirrors. It’s really surpassed our expectations. This year, we will see further

development into ceramics, furniture and shower toilets,” he adds.

Hansgrohe Group will return to Salone del Mobile in Milan this April, where it will unveil a new collection for Axor, designed in collaboration with Barber Osgerby, building on the Axor One brassware range. And there’s more to come. “In 2026, our Clerkenwell Water Studio celebrates its 10th anniversary as a design hub for inspiration”, Phillips says. “With our expansion into product categories it feels like the right time to move into some bigger, better and bolder. Watch this space. It is shaping up to be a very exciting year for Axor and Hansgrohe.”

Visit Hansgrohe at www.rdr.link/KBN013

Celebrating 10 years at its

Biggest trends for bathroom and kitchen design

With interior styles now used holistically across the home, we look at what is influencing bathroom and kitchen design in 2026

With the home designed as a grounding space – from the kitchen as an area to connect through to the bathroom as an area of wellness – never has there been a greater emphasis on creating places to dwell. With such an focus on these two rooms, it has seen the need for designers to create evermore individualised and human-centred spaces, through choice of organic shapes, calming colours and layering of natural materials, softened textures and quiet technologies. We take a look at four key trends influencing the work of bathroom and kitchen designers in 2026.

1. QUIET TECHNOLOGY

Quiet luxury has become a buzzword in interior design, across nostalgic and contemporary styles, with refined room aesthetics which whisper elegance. Such has been the impact, technology has become embedded into these spaces, with pared down aesthetics and often only the benefit felt. Think shower toilets which now look like standard WCS with quiet flush operation, flush and even “invisible” induction hobs embedded into worktops and smart, connected ovens with equally smart lighting to transform a space from day to evening. Marketing UK for Neolith Laura Davie adds: “Invisible or integrated induction cooking — activated directly through the worktop — is becoming a major talking point for 2026. This innovation demands materials with exceptional thermal stability and structural consistency, making high-performance sintered stone such as Neolith an ideal match.”

1. NEOLITH

Used in combination with porcelain, such as Neolith, Invisacook is a hidden induction system installed under the worktop and offers a seamless surface. View more details at www.rdr.link/KBN014

2. KALDEWEI

Designed by Stefan Diez, Nuio Duo bath offers infrared heat, ambient lighting, and immersive sound in a form inspired by Zen philosophy and organic ergonomics. Discover more at www.rdr.link/KBN015

2. STYLED FOR ME

Few could argue the impact of personalisation in kitchen and bathroom design, which plays to the strength of the designer to interpret clients’ dreams while encouraging greater consumer buy-in. Consider combinations and layering of colours, materials and textures to create individual and intentional design statements. Managing director at RAK Ceramics Alvin Biggs states: “With the mixed metallic trend showing no sign of slowing down any time soon, I think we will see more demand for customisable bathroom taps that allow consumers to combine warmer metallics and textured matt and brushed finishes in fresh and exciting ways.”

3. RAK CERAMICS

The Rak-Amalfi series is available in four finishes of Brushed Gold, Chrome, Matt Black and Brushed Nickel. Discover more at www.rdr.link/KBN016

4. SACHSENKUCHEN

Leonara kitchen shows a combination of open and closed storage, combined with Japandi-style slim Shaker in wood and textured finishes. See more at www.rdr.link/KBN017

\3 \4

3. SUSTAINABLE THINKING

With designers now eco-conscious and aware of their responsibility in creating kitchens and bathrooms, combined with rising interest from consumers on the impact of energy and water use on utility bills, there is greater dialogue around sustainability. From how materials are produced, through to recycled content and even what resources are saved or recovered during use, sustainability is making an impact in bathrooms and kitchens. Head of product design at Utopia Richard Shore states: “We are increasingly buying with our conscience as well as our hearts…The trend is moving away from unsustainable materials and towards products that feel responsible, honest and built to endure in the right way.”

5. COSENTINO

New brand from the Cosentino Group, Éclos has a 3D integrated design and a crystalline silica-free composition, incorporating more than 50% and up to almost 90% recycled materials. www.rdr.link/KBN018

6. GROHE

Grohe Rapido Heat Recovery reports to transfer waste heat into savings, reducing energy demand and carbon footprint of each shower by up to 48%. Visit www.rdr.link/KBN019

4. ORGANIC AND FLUID

A greater move towards human-centred design has seen an influx of fluid and organic bathroom and kitchen products. It has seen the rise of curves, arcs and ripples to soften lines and reflect the flow of people through spaces. Marketing director of VitrA Ruth Davies explains: “Soft lines, rounded profiles and natural tactility continue to influence consumer choice, signalling a move away from hard minimalism toward a gentler, more human centred aesthetic.”

Industry pioneer Johnny Grey has introduced the Unfitted Kitchen, which has softened edges to reflect how people move around space. Discover more at www.rdr.link/KBN020

8. UTOPIA BATHROOMS

Softening the fascia of bathroom storage, Hey U modular furniture is offered in four design styles, including Ripple shown in Iridescent Bronze. View the range at www.rdr.link/KBN021

Kbb Birmingham 2026

Serving the KBB industry for four decades, Kbb Birmingham is returning to the NEC in Birmingham

Celebrating 40 years of serving the KBB industry, UK trade show KBB Birmingham will return to the NEC from March 1-4, 2026. More than 17,000 visitors across residential, retail and contract sectors are expected to attend the four-day event. There they will see over 320 exhibitors with products spanning 25 categories. The biennial event will include veteran exhibitors, such as Acquabella, Cyncly, Showerwall and Rotpunkt, alongside debutants such as Cata Appliances and Sanipex Group.

This year, also sees the return of the KBB Innovation Awards. Now in its 11th year, the awards celebrate advancements in kitchen, bathroom and bedroom sector. The categories include Judge’s Choice, Sustainability Awards, and People’s Choice (voted by visitors at the show).

Event director at Kbb Birmingham Sam Fisher has hailed the show as an “unmissable experience” and exclaimed it will be “a vibrant mix of future-focused exhibitors ready to unveils the latest in design, technology and innovation.” She exclaims: “Whether you’re a

retailer, installer, buyer, or designer, this is your opportunity to discover fresh ideas and uncover design trends, connect with industry professionals, and shape the future of kitchens, bedrooms, and bathrooms.”

This year has seen the introduction of an

app, with all show information and enabling visitors to pre-book meetings with exhibitors. And arguably, best of all, the show is free if you pre-register at the exhibition website. All listings correct at the time of going to press.

REGISTER FOR TICKETS

The UK’s biggest kitchen and bathroom trade exhibition Kbb Birmingham takes place at the NEC Birmingham from March 1-4, 2026, More than 320 exhibitors from 20 countries will show products spanning 25 categories. Register for your ticket and to find opening times for each day www.rdr.link/KBN045

A-Z exhibitor listing

Our curated edit from over 320 exhibitors, plus how trends have changed since KBN’s launch at Kbb Birmingham in 2006

ABODE

Stand P80

Returning to Kbb Birmingham, Abode will reveal a selection of kitchen mixer taps, including a new collection of Pronteau boiling water taps, sink designs alongside a host of new finishes and designs for the luxury bathroom space. The stand will be broken into trend-focused areas, spanning Traditional (featuring the Oxbury collection pictured), Personalisation/Industrial, Contemporary/Modern, and Scandi/Organic/Japandi. There will be a series of prize draws held on the stand, display promotions and a resource area for its Accumulate by Abode reward scheme, POS and literature. Visit the website at www.rdr.link/KBN022

ACQUABELLA

Stand D44

Themed as an exclusive Boutique, Acquabella will return to Kbb Birmingham with a stand created to celebrate the senses. Inspired by the refined interiors of contemporary ateliers, it will form an organic aesthetic, showcasing how beauty and materiality interact, and to create comfort that tranforms a bathroom environment into a sensory retreat.

Hero products of the stand will include the Livo Slate and Acqua Zero shower trays. See its new collections at www.rdr.link/KBN023

ARMAC MARTIN

Stand N90

At Kbb Birmingham 2026, Armac Martin will be showcasing its portfolio of solid brass and bronze cabinet hardware and interior accessories. Edits of Armac Martin’s cabinet hardware will be on display, in addition to accessories which include sockets and switches, decorative grilles and Barwick bathroom accessories, which include back-toback handles for shower screens. Visitors can also see a preview of its upcoming collection of door knobs and levers, available in 20 finishes. Visit the website at www.rdr.link/KBN024

AQUALISA

Stand D68

Aqualisa is set to launch its nextgeneration smart digital showers at Kbb –The S Range collection. Combining stylish design with intuitive operation, the S Range is designed to be the best possible shower for the widest range of shower experiences, and offer personalisation and control, but with simplicity of operation. The design features the Aqualisa Smart Valve for temperature control and dials and buttons for intuitive operation, with technology subtly incorporated. The S Range collection can be operated via Aqualisa app, smart speaker or remote. Visit the website at www.rdr.link/KBN025

BAGNODESIGN

Stand G30

Sanipex Group can reveal its luxury bathroom brand Bagnodesign will make its Kbb Birmingham debut in 2026. Hero products of the stand will be Carlyle and Fonteyn, its two latest collections, Fonteyn is influenced by mid-century design, while Carlyle is a modern classic range that is inspired by the elegance of 5-star hotel living. Its stand will also feature its Studio 316 and Beach House collections and its brassware in all available colours. Visit the website at www.rdr.link/KBN026

BLANCO

Stand J95

Having celebrated its centenary in 2025, and unveiled a new brand identity, Blanco says it will be a springboard for the company in 2026 and reflected in its stand design at Kbb Birmingham. It will showcase its latest products – Choice Icona-L and Icona-C, Luneoo-S and Oovalon –alongside its new stainless steel sink Quato, and will debut the launch of brand new products and accessories, yet to be unveiled. On the stand will be working products, plus a fun Blanco digital ‘slot machine’ game, where participants can win prizes. Learn more at www.rdr.link/KBN027

“Bathroom design has transformed into a blend of self-expression”

Business development director of Bathroom Brands Group Katie Cope charts the rise of wall panels and what retailers can expect at Kbb Birmingham 2026

QHow has the market for wall panels changed over the past 20 years?

A: The past two decades has seen a perception shift when it comes to wall panels, leading to a wider acceptance and adoption of panels as an alternative to tiles. There has also been real progress when it comes to the materials available for panel production, which has helped to change perceptions.

One of the most impactful design changes in the bathroom space has been the speed of trend development, coupled with consumers’ daily exposure to a flood of new products, styles, and ideas. The result is that products are required to come to market much faster and wall panels are perfectly suited to this new era. Their production allows for rapid, innovative and on-trend designs, while offering easy installation and low maintenance.

QHow do the most popular products compare from 20 years’ ago to today?

A: Bathroom design has transformed into a blend of self-expression, relaxation, and innovation—reflecting how people now view the space as integral to their lifestyle. This attitude change, coupled with the material development in the panel market, has facilitated greater personalisation and a wider variety of styles being incorporated into the bathroom space. However, some traditional designs such as marbles have stood the test of time.

QWhat will you be launching at Kbb Birmingham, what are its USPs and what needs will it meet?

A: We’ve developed a reputation for eyecatching stands at Kbb, backed up by new product launches – and Kbb 2026 will continue that trend. Visitors to Showerwall’s stand at Kbb 2026 – Hall 20, Stand D54 – can check out a range of recent launches including the Arcade Collection’s slatted-effect designs and a showcase for the Majestic Collection. There will also be additions to our Acrylic Collection, with

exciting new murals, patterns and solid colours reflecting the latest trends incorporated. Our Acrylic and Majestic Collections bring together some of the most stunning decors, including luxury marbles, nature inspired botanicals and stand-out murals.

QHow do you see bathroom design developing over the next 20 years, and what role will wall panels play?

A: We see the functional qualities of wall panels – ease of installation, low maintenance and hygienic – as ideal for a future where design and ambience are front and centre for the customer. With these maintenance potential pain points taken care of, attention can be primarily focused on aesthetics and ambience. This is where the breadth of design that can be offered by wall panels, allowing all tastes and price points to be covered while remaining stylish, can shine.

BORA Stand K90

Bora will return to Kbb Birmingham in 2026, where it will showcase its latest launches alongside some of its redesigned cooktop extractors. It will showcase the second generation of Bora Pure cooktop extractor systems, which come in high gloss or matt black finish, connect to the Bora Joy App which boasts Assist functions, and feature the Tri-Colour intuitive touch display. In addition, they feature a new air inlet nozzle with auto-fan and auto-pan detection. This will be joined by the new BORA QVac Move, a freestanding version of its built-in vacuum sealing system. Live cooking demonstrations will take place during the show on working displays. Learn more at www.rdr.link/KBN028

CATA Stand H60

Making its debut at Kbb, Cata Appliances stand will sets the tone for how it wants the industry to see the brand –approachable, design-conscious and focused on real kitchens for real homes. It will feature the company’s appliances which span cooking, cooling, extraction and laundry. Highlights of the stand include the company’s Black edition Studio Collection ovens, induction hobs, Premium tall refrigeration range and 10Kg Black/Inox touch control washing machines. Find out more about its offer at www.rdr.link/KBN029

“Sinks and taps sit at the intersection of design, technology and lifestyle”

Sales & Procurement manager at Clearwater Dan Boulton says material innovation and multifunctionality drive sink and tap choices

QHow has the market for kitchen sinks and taps developed over the past 20 years?

A: Over the past two decades, the kitchen sink and tap market has evolved significantly in terms of materials, finishes, functionality, and design intent. For sinks, we’ve seen a major diversification away from the once dominant stainless steel option. While stainless steel still has a place, particularly at entry level, there has been substantial growth in ceramic and granite sinks, especially within the mid to high-end market. Alongside material innovation, space optimisation has become increasingly important, so sinks are now more deliberately designed to maximise usable space.

Taps have followed a similar trajectory. Consumers expect far more from a tap than they did 20 years ago. Demand for multifunctional solutions has grown rapidly. Efficiency, convenience, and health considerations now drive product development – how quickly you can make a cup of tea, how easily you can clean, and how you can access cleaner, healthier water. Environmental factors remain important, but convenience and wellbeing are the primary drivers of innovation.

QHow do the most popular kitchen sink and tap products compare from 20 years ago to today?

A: The market was largely dominated by basic stainless steel sinks and simple, single function taps, where practicality outweighed design considerations. Today’s market is far more sophisticated. Consumers expect a wide range of materials, textures, finishes and features, and products must work hard both functionally and visually. Sinks are now chosen as much for their aesthetic contribution as their durability, while taps are increasingly seen as high performance tools designed to improve daily life.

In short, what was once a purely functional category has evolved into one that sits at the intersection of design, technology and lifestyle.

QWhat will you be launching at Kbb Birmingham, what are its USPs, and what needs will it meet?

A: As demand for multifunctional taps continues to grow, we will be launching a new range of pull out traditional taps, available in both monobloc and bridge configurations.

Pull out functionality has been hugely popular in contemporary kitchens, and for 2026 we felt it was essential to translate this practicality into timeless traditional styling. Our new launches within the Elegance and Broadway collections combine classic

proportions with modern functionality. On the sink side, we are expanding our British made traditional ceramic sink range. With strong and sustained demand for fluted and textured designs, we are introducing a ribbed, textured apron front ceramic sink.

QHow do you see kitchen design developing over the next 20 years, and what role will kitchen sinks and taps play?

A: Looking ahead, we expect further advancements in multifunctionality and smart integration. This may include voice activation, advanced spray patterns, and a further expansion of taps that deliver multiple water types, boiling, chilled, sparkling and filtered, from a single tap. Sinks and taps will remian central to kitchen design, not just as functional necessities, but as high use, high impact elements that influence how kitchens look, feel and perform. As lifestyles continue to evolve, these products will increasingly support healthier, more efficient and more enjoyable everyday living.

CLEARWATER PRODUCTS Stand M110

Clearwater Products will return to Kbb Birmingham in 2026 where it will unveil new sink and tap innovations alongside its latest launches. These include its new Kameo-X Smart sink, a single bowl but with separate drainage outlet to offer the flexibility of a 1.5 bowl sink and new additions to its instant hot water tap collection, including Longdon 4-in1 and Madra 4 in 1. Completing the stand will be the company’s latest generation of ceramic butler sinks with fluted finishes. Download the brochure at www.rdr.link/KBN030

CYNCLY Stand L70

Software provider for living spaces Cyncly is returning to kbb Birmingham in 2026, where it will showcase its AI-enabled digital platform. This year, Cyncly will showcase AI-enabled capabilities across Winner Flex, Spaces Flex and Virtual Worlds software, new Cyncly websites platform and an updated EQ Flex. Highlights include its Spaces Flex AI Inspire image-to-design, which tranforms photos into editable kitchen layouts, with designs matched to a showroom’s offer, Winner Flex cloud-connected software, Virtual Worlds version 8.7 which uses the new Cycles Engine for faster and more lifelike renders, plus EQ Flex Version 26 to provide faster quotes. Find how to grow your business at www.rdr.link/KBN031

“Today it’s all about colour finishes”

Marketing manager for Merlyn Eileen Slattery explains how showering helps create personal sanctuaries, with colour finishes offering connected and co-ordinated looks.

QHow has the market for shower enclosures changed over the past 20 years?

A: The bathroom market has transformed from functional spaces into personal sanctuaries where design, technology, and wellness have converged to elevate the everyday showering experience. They have also become larger; consumers are happy to invest time and money. The shower is such a focal point in the bathroom and deserves attention. Chrome has historically totally dominated the market but that is beginning to change.

QHow do the most popular products compare from 20 years' ago to today?

A: Today it’s all about colour finishes and aesthetics with clients looking for a connected and co-ordinated look. The objective being to blend the enclosure and tray with tiles, panels and brassware accents and use beautiful lighting to create real ambience in the bathroom.

Shower enclosures differ from those of 20 years ago. Previously, fully framed enclosures and standard sizes dominated, however consumers are favouring frameless or semi-frameless, with wetrooms and bespoke designs becoming increasingly popular. Reflecting a shift toward contemporary aesthetics, easier maintenance, better accessibility, and a greater focus on design-led, sustainable bathroom solutions.

QWhat will you be launching at Kbb Birmingham, what are its USPs and what needs will it meet?

A: Merlyn and Vado are proud to announce a strategic collaboration for Kbb 2026 where we will present a comprehensive bathroom solution on a joint 140sqm exhibition stand. This partnership brings together Merlyn’s expertise in premium showering solutions with Vado’s innovation

in brassware and bathroom furniture, offering visitors a seamless and inspiring experience of how beautiful design, quality and functionality can come together to present a modern total bathroom solution. Our research shows that KBB retailers increasingly seek integrated solutions that optimise resources and deliver greater efficiency. The collaborative space will guide visitors through five different and beautifully designed bathroom settings.

QHow do you see bathroom design developing over the next 20 years, and what role will shower surrounds play?

A: In the next two decades, we see bathroom design evolving even more towards wellness, sustainability, and individuality. Spaces will feel more open and spa-inspired, incorporating natural materials, smart technology, and watersaving systems as standard. Wetrooms will define zones without enclosing them, using frameless glass, modular panels, and adaptable layouts. Circular economy principles will influence product design, ensuring durability and recyclability. Personalisation will become central, and consumers will expect tailored solutions that reflect their lifestyle, from bespoke configurations to integrated smart features, creating bathrooms that are not only futureproof but deeply personal.

Design, technology, and wellness have converged to elevate the showeringeveryday experience.

HAFELE

Stand S72

The relaunch of Häfele Lighting will be a key story on the company’s stand at Kbb Birmingham, uniting ‘light in furniture’ and ‘light in the room’ in one brand. Combining Häfele’s LED technology, connectivity, design support and partner brands, Häfele Lighting will provide connected solutions for any furniture or room in the home. Alongside a range of immersive demonstrations of furniture lighting, dynamic controls and installation, supporting the rebrand will be the new Häfele Lighting Directory. Discover Häfele Lighting at www.rdr.link/KBN032

HETTICH

Stand R70

The story of Hettich’s stand at Kbb is Making Space Matter, as people are asking more from their spaces than ever, and hybrid working is now a permanent feature of British life. Hettich will showcase FurnSpin which reveals or conceals the contents of furniture with a 180˚ rotational movement. This door-free concept uses kinematics to prevent any collision with furniture edges and to cancel out centrifugal force to ensure light objects stay put. Also true to the “Making Space Matter” maxim, will be Hettich’s new range of colour-matched interior fittings options for tall, base and corner cabinets. Visit the website at www.rdr.link/KBN033

MERLYN Stand E65

Having celebrated its 25th anniversary, Merlyn will join with its sister brand Vado on a 140sqm stand at Kbb, offering co-ordinated styles across furniture, brassware and shower surrounds. Colour will also be part of the stand, with its hero Arysto X collection featuring four new profile colours of Brushed Brass, Matt Black, Brushed Nickel and Brushed Gun Metal. Merlyn also continues to support the Pink Ribbon Foundation, which funds breast cancer research, with a £25 donation for every Arysto X enclosure sold. See more about Merlyn at www.rdr.link/KBN034

QUOOKER Stand L90

At Kbb Birmingham, Quooker will be unveiling Flex 2.0 - the first square boiling-water tap with a pull-out hose, which can be paired with CUBE for chilled and sparkling water. It introduces a new square design (Flex Square) and a new patinated brass finish – a warm ‘living finish’ that develops over time Quooker will also be showcasing how it supports the full customer journey – from virtual consultation and inspiration through to dealer training and specification. Visit www.rdr.link/KBN035

“Versatile components stay out of sight until needed”

UK general manager of Salice Brett Jee considers the role of kitchen components over the past two decades

QHow has the role of kitchen components changed over the past 20 years?

A: Kitchens have evolved into the heart of the home, shifting from functional workspaces to vibrant living and entertaining areas. Driven by a seamless blend of aesthetics and innovation—think sleek handleless designs, durable solidsurface worktops, and ingenious storage solutions. The rise of smart technology and

expansive open-plan layouts, the kitchen is no longer just for cooking, it is a space designed for life.

QHow do the most popular products compare from 20 years' ago to today?

A: We’ve moved away from standard, bulky cabinetry in favour of versatile components that stay out of sight until needed. Incorporating 'hidden' luxuries, like walkthrough utility rooms, hideaway pantries, and elegant pocket doors, has transformed the kitchen from a room of appliances into a streamlined, stylish extension of the home.

QWhat will you be launching at Kbb Birmingham, what are its USPs and what needs will it meet?

A: Gravity pocket door system and the fully

motorised Bifold Exedra2. Making its UK debut is our range of ATIM products, Italian made space-saving solutions featuring ingenious sliding and pull-out work surfaces. Furthermore, we are excited to introduce Villes2000, our latest acquisition, offering a premium suite of Italian-made sliding door systems. Salice now provides a truly comprehensive service, capable of meeting the technical demands of almost any modern design challenge.

QHow do you see kitchen design developing over the next 20 years, and what role will storage components and movement systems play?

A: Innovation and technology will continue to lead the industry’s evolution. As the newbuild market trends toward more compact layouts, intelligent, space-saving solutions will be essential.

ROTPUNKT Stand Q90

Under the theme of ‘making the difference’, Rotpunkt will return to exhibit at kbb Birmingham, and support one of the four halls as Entrance Sponsor. It will introduce a cross-programme of furniture, materials and décors for the whole-home. Rotpunkt will show a range of units in various cabinet heights, widths, and depths and debut Rotpunkt bathrooms, a new product category for the brand and designed for the contemporary bathroom space. Visit the website at www.rdr.link/KBN036

SALICE Stand V90

Italian furniture component manufacturer Salice will be showcasing its new Gravity Pocket Door System and motorised Exedra 2 Bi-fold System at Kbb Birmingham 2026. Also making its debut at the show will be ATIM space-saving sliding and pull-out worksurfaces. These will be joined by premium sliding door systems, following the acquisition of Villes2000 last year. Visit the website at www.rdr.link/KBN037

“Distribution businesses are still here to inform and advise”

Chief sales officer –trade at Häfele UK Gareth Bevan says while how customers order and their level of service expectations have changed, the fundamentals of distribution remains

QHow important was distribution in the kitchen industry 20 years ago?

A: We were in the infancy of online shopping 20 years ago, so customers relied on businesses like Häfele to keep them informed about what was new in the market. The Complete Häfele was the printed bible that every KBB retailer and manufacturer had and referenced, and most of the time, our customers placed their orders with their local account manager or by phone or fax.

QFast forward to today, how has that changed and how does distribution continue to benefit the kitchen industry?

A: While how customers order and keep up with trends has changed, along with our expectations on speed of delivery, the fundamentals haven’t altered that much. Distribution businesses are still here to inform and advise on latest trends, as well as to provide a wide range of high-quality products, complemented by services such as our online lighting design configurator and worktop configurator available whenever you need them 24 hours a day.

QHow do the most popular products compare from 20 years' ago to today?

A: Concealed hinges, decorative handles, sliding door gear, our market-leading connector fittings such as Minifix, plinth legs, waste bin systems and wirework were our most popular products. Today, these products remain at the core of what we do –albeit styles might be a little different – and we’ve evolved their technical capabilities. We’ve also extended the range, launching in-house-manufactured options such as Utensio storage, Metalla hinges, Matrix drawers and Ixconnect fixings.

In recent years, lighting has been a major growth area of our business – in fact,

it is one of our strongest product categories, as people recognise the importance of lighting in the home. We’ve also added market-leading appliance brands to our portfolio, including Smeg, Rangemaster and Samsung, alongside sinks and taps, providing a complete solution for our customers.

QWhat will you be launching at Kbb Birmingham, what are its USPs and what needs will it meet?

A: We’ll be introducing some new exciting additions to our range in time for KBB, so watch this space. We’ll also be showing customers some developments in our lighting offer to provide more of a wholehouse solution.

Since the last show, we’ve brought a suite of products and services to market, including our own brand range of internal storage, Utensio, a rewards scheme for kitchen designers and a range of decorative splashbacks. We’re looking forward to showcasing these to customers at one of the biggest shows in the KBB calendar.

Q

How do you see kitchen design developing over the next 20 years, and what role will distribution play?

A: How we shop has altered in the last 20 years, and that’s only going to evolve further. While technology will no doubt play a huge part in the years ahead, personal service and customer relations will still be crucial – and perhaps even more so than they are now. As we move to a more digital world the role of the technical account manager has never been so important.

SHOWERWALL Stand D54

With a reputation for eye-catching stands at KBB Birmingham, backed up by new product launches –Kbb 2026 will continue that trend. Visitors to Showerwall’s stand will see a range of launches including the Arcade Collection with slatted-effect designs, plus Acrylic Collection additions, and it will provide a showcase for the Majestic Collection, featuring luxury marbles, natureinspired botanicals and murals. Alongside product showcases, Showerwall will also offer visitors giveaways. Check out the Arcade collection at www.rdr.link/KBN038

SONAS BATHROOMS Stand F30

Irish brand Sonas Bathrooms returns to Kbb Birmingham with its stand built around the theme Assured by Design, focused on the thinking behind the product. At the centre of the stand is Sonas’s new product development (NPD) framework, built around its three nonnegotiables: Quality. Profitability. Sustainability, reflectingproducts only work if they work for the retailer too. The stand will feature the recently launched Living Collection, alongside its newly expanded Reed Collection and present its Brassware Collection with WRAS approval and Water Label certification. Discover the new collections at www.rdr.link/KBN039

“Instant hot water has evolved into an established kitchen category”

QMD of Quooker

Stephen Johnson says today hot water taps are defined by multifunctionality and design

How has the market for instant hot water taps changed over the past 20 years?

A: Over the past 20 years, the instant hot water tap market has evolved from a niche convenience product into a fully established kitchen category.

The market has now clearly split into two distinct segments:

•True boiling-water taps that deliver genuine 100°C water on demand

•Hot-water taps that heat water to lower temperatures but do not truly boil

As more products have entered the market, this distinction has become increasingly important for consumers and specifiers. At the same time, three major trends have shaped the category:

•Design-led demand – taps are now a design feature, not just a utility

•Multi-function expectation -boiling, hot, cold and increasingly chilled and sparkling from one integrated system

•Education and confidence – customers are far more informed about safety, performance and reliability

This is why the category is now supported by digital tools and virtual experiences. Customers want to understand the real differences between products and make informed decisions, which is why Quooker has invested heavily in virtual consultation and training platforms.

QHow do the most popular products compare from 20 years ago to today?

A: Twenty years ago, most customers were buying a simple, single-function boiling-water tap in a limited range of styles and finishes. Today’s most popular products are defined by: true 100°C boiling performance, multifunction capability – boiling, hot and cold from one tap, often with chilled and sparkling water added; design choice –multiple silhouettes and

finishes to integrate with the kitchen scheme; plus practical usability –features such as pullout hoses for rinsing, filling and cleaning. Importantly, customers are now much more aware of the difference between taps that genuinely boil and those that simply heat water.

They are also far more research-led, often using digital consultations and virtual showrooms as part of the buying journey before visiting a physical showroom.

QWhat will you be launching at Kbb Birmingham, what are its USPs and what needs will it meet?

A: At Kbb Birmingham, Quooker will be unveiling Flex 2.0 - the first square boilingwater tap with a pull-out hose the latest evolution of its bestselling boiling-water tap, which can be paired with CUBE for chilled and sparkling water. It introduces a new square design (Flex Square) and a new patinated brass finish – a warm ‘living finish’ that develops over time.

At Kbb, Quooker will also be showcasing how it supports the full customer journey –from virtual consultation and inspiration through to dealer training and specification.

QHow do you see multifunction tap design developing over the next 20 years?

A: Over the next 20 years, multifunction tap design will evolve around three core principles: 1. More capability, less clutter. Customers will expect more functionality from a single tap –boiling, hot, cold, chilled and sparkling –without adding visual complexity. 2. Design as a primary driver Taps will increasingly be treated as hero products within the kitchen, with a strong focus on finishes, form and architectural styling. And 3. A digital-first specification journey Customers and designers will expect to experience products virtually before seeing them physically.

Customers want to understand the real differences between products and make informed decisions, which is why Quooker has invested heavily in virtual consultation and training platforms.

“Our living spaces must work harder”

Head of marketing at Hettich UK

Jonathan Lee Hunt, on Making Spaces Matter

QHow has the market for kitchen furniture changed over the past 20 years?

A: Looking back to when Hettich established itself in the UK in the early 90s, kitchen design was quite rigid; it was about boxing off spaces to contain distinct items. While there was significant progress in quality 20 years ago, Britain arguably lagged behind its continental peers in adopting the latest furniture technology. Today, the story is entirely different. Our mantra is "Making Space Matter". Driven by urbanisation, multi-generational living, and the rise of home working, our living spaces must work harder than ever before. Modern consumers

“Smart

now demand kitchens that perform efficiently and transform seamlessly to meet different requirements throughout the day.

QHow do the most popular products compare from 20 years ago to today?

A: Two decades ago, we relied on a prescribed range of classic layouts. Now, the industry is defined by individualisation. We are seeing a shift toward premium features like integrated lighting and intelligent storage that prioritises space efficiency. Evolved larder storage and multi-functional elements are no longer niche; they are mainstream expectations.

QWhat will you be launching at Kbb Birmingham?

A: We are incredibly excited to debut FurnSpin, a unique German technology we believe will be a game-changer for UK audiences. FurnSpin allows the entire

contents of a cabinet to be revealed or concealed with a simple, elegant 180˚ rotation. It uses proprietary kinematics to prevent collisions and counteract centrifugal force, so even delicate objects stay perfectly in place as they spin. But it’s about more than just storage; it’s about emotion. In smaller homes, FurnSpin can completely change the mood. You can spin a cabinet to hide the "office" clutter of the day and reveal a display of glassware for the evening. It maximises accessibility and brings a genuine sense of joy and flexibility to the room.

QHow do you see kitchen design developing over the next 20 years?

Future furniture will play a pivotal role in shaping adaptable homes that respond to our evolving lifestyles. We expect to see a deeper embrace of technology, sustainability, and flexible layouts, with a strong emphasis on quality and longevity. In short, we will continue Making Space Matter.

showering represents future bathroom design”

Head of channel marketing for Aqualisa Mike Bennett on the impact of Aqualisa Quartz and what comes next

QWhat was the market like for showering 20 years’ ago?

A: Showers were installed in the majority of UK homes, often over a bath, with busy lifestyles and convenience fuelling refurbishment and replacement demand. TV programmes such as Grand Designs, alongside home and design magazines helped shape consumer aspirations. Walk-in showers and dedicated shower rooms became increasingly desirable, with greater emphasis placed on layout and aesthetics.

QFast forward to today, how has that changed?

A: Today, the concept of the ‘smart home’ is widely understood, with most households now owning at least one connected device. The market for smart digital showers has

been growing steadily, driven by increased demand for personalisation and water and energy efficiency.

QWhat were your most popular showers 20 years ago and how does it compare to today?

A: 2001 saw the launch of our Quartz Digital shower – the world’s first digital shower, which revolutionised the market. By 2006, it had become one of our most popular collections due to its innovative technology, performance, and ease of installation.

Our most popular model is still the Quartz Digital shower, now known as the Quartz Classic Smart Shower. This is due to the product’s popularity and its continued innovation in smart digital technology, ensuring the range continues to keep on trend. Installers have had a huge influence, who favour the product due to ease of installation and functionality, in particular the pumped variant for traditional gravity fed systems. A strong proposition for newbuild and renovation projects, the Aqualisa Smart Valve can be located up to 10 metres away from the shower.

QWhat will you be launching at Kbb Birmingham, what are its USPs and what needs will it meet?

A: The show will see the launch of Aqualisa’s next generation of smart digital showers. Designed to be the best possible shower for the widest range of shower experiences, the stylish and distinctive S Range champions personalisation and control, while offering simple operation. There will be working showers on the stand, where our expe rts will demonstrate its exciting new connected features and ease of use, whilst reminding installers of its simple installation.

QHow do you see showering design developing over the next 20 years?

A: Smart showering represents the future of bathroom design. It delivers clear benefits across the supply chain, enabling retailers to engage with a higher-value, future-ready category, supporting installers with reliable, easy-to-install products, and offering homeowners more personalised showering experiences informed by water and energyuse data.

company matters

Offering support for independent kitchen and bathroom firms because your business is our business

SALES

When to upsell, cross-sell and when not to

CEO of business consultancy GotoJo

Johanne Stimson maps the customer’s sales journey, as part of discovery and qualification

From my experience of working in the retail sector, one thing comes up time and again. Upselling and cross-selling are not the issue. It is usually the timing of those conversations that determines whether they help or hinder a sale.

Clarity to progress

From a sales point of view, the priority early on is not increasing the value of the order. It is helping the customer feel clear and comfortable with the decision they are already trying to make. As a general rule, upsell or cross-sell should not come into the

DESIGN

KBB Lighting play book

conversation until the customer feels secure in the core decision.

If there is still uncertainty around layout, pricing or whether they feel confident working with you, introducing upgrades or additional products can slow things down. Even suggestions that are genuinely useful can feel like pressure if the basics are not yet agreed. What tends to move the sale forward is clarity. Finalising the design, explaining the costs clearly and reducing unnecessary choice allows the customer to settle into the decision.

Time to upsell or cross-sell

Once that confidence is in place, the tone of the conversation changes. Questions often move towards quality, longevity and how the space will work day to day. This is where upselling makes sense. At this stage, it is not about pushing spend, but about helping the customer make a better long-term choice. Better drawer systems, stronger carcasses, upgraded finishes or extended warranties are easier to discuss when the value is clear and relevant.

Cross-selling works slightly differently. The most effective cross-sells are based on experience and anticipation. They focus on

Part two: Understanding lighting systems and smart control

Illumination depends on so much more than just lamps, as Jenniefer Roberts-Holt, marketing lead at Sensio Lighting explains

Getting lighting right is about more than just selecting the right fitting, it’s about understanding the technology behind it. At Sensio, our systems are designed to make smart, efficient lighting simple to specify and effortless to use.

Powering performance

When it comes to voltage, 24V systems have clear advantages over 12V alternatives. They’re up to 75% more efficient, draw less current, and run cooler, all contributing to longer lifespan and consistent brightness across longer lighting runs.

Connecting with confidence

Our plug-and-play driver technologies have been refined into three core connection types 2 (single colour), 4 (CCT), and 6 pin to simplify installation and ensure compatibility across applications. Designed by our in-house team, these systems prioritise ease of use and reliability for designers and installers alike.

Lighting that adapts to you

TrioTone® technology gives users the ability to switch between warm, natural, and cool white directly from the fitting, while CCT

issues that commonly arise later if they are not addressed early. Ventilation in bathrooms, internal storage in bedrooms, or power and lighting considerations in kitchens are all examples of conversations that can prevent problems during installation or after completion. When raised at the right moment, these additions feel helpful rather than opportunistic.

In practice, good sales conversations are rarely about saying more. They are about knowing what to say, when to say it, and when to leave things alone. When upsell and cross-sell are used with that level of judgement, they tend to land naturally and support the sale rather than complicate it.

Discover GotoJo at www.rdr.link/KBN040

and smart control systems offer even more flexibility. Whether through remote control, kinetic switching, or voice activation, Sensio Pro fittings allow seamless ambient tuning and integration into wider smart home systems.

To learn more about lighting systems, controls, and how to specify them with confidence, enrol in the Sensio Academy our free online training platform designed to support professionals across the industry.

Visit the academy at www.rdr.link/KBN041

web stories

What has been driving KBN’s website traffic?

Here are the top three stories with the biggest hits in December 2025 on www.kandbnews.co.uk

LEICHT CONTRACTS

LDD UK

Kitchen and appliance distributor LDD UK is celebrating 25 years in business, having been established by managing director Arthur Leaker in 2000. Serving kitchen specialists, builders, developers and merchants, the family business has grown to become one of the UK’s largest independent kitchen and appliance distributors. With a stockholding of more than £5million, it serves trade professionals across the UK from its 250,000 sqft premises in Newhouse, Lanarkshire. Visit www.rdr.link/KBN042

Luxury kitchen brand Leicht Contracts managing director Sarah Edwards has stepped away from the business to embark on a new career opportunity. Her successor has been named as design director Matt Goddon. Sarah Edwards explained: “Following over 16 years within the contract kitchen industry and 6.5 years with Leicht Contracts, I have made the incredibly difficult decision to step down as managing director to join my family’s business outside of the kitchen and construction sector.” Visit www.rdr.link/KBN043

MIDDLEBY CORPORATION

Investor 26North has acquired a 51% controlling interest in the Residential Kitchen business of Middleby Corporation for $885 million. Middleby’s Residential Kitchen’s portfolio includes brands in Europe and the US, such as Viking, Aga, Rangemaster, La Cornue, Lynx, U-Line, Kamado Joe and Masterbuilt. 26North provides investment advice and opportunities across private equity, credit, insurance and reinsurance strategies. View www.rdr.link/KBN044

ADVERTISEMENT INDEX

Here is a useful summary of all the adverts that appear in this issue of Kitchens & Bathrooms News. Each is listed with its page number and a direct URL that will get you straight to the relevant online information.

Aqualisa Products Ltd..................................................(page 38) www.rdr.link/KBN100

Clearwater Products Ltd..............................................(page 36) www.rdr.link/KBN101

Frontline Bathrooms........................................................(page 4) www.rdr.link/KBN102

Hafele UK Ltd................................................................(page 28) www.rdr.link/KBN103

Harrison Bathrooms............................................(page 44/OBC) www.rdr.link/KBN104

Hettich UK......................................................................(page 34) www.rdr.link/KBN105

Merlyn..............................................................................(page 32) www.rdr.link/KBN106

Quooker UK Ltd............................................................(page 26) www.rdr.link/KBN107

Salice UK Ltd..................................................................(page 30) www.rdr.link/KBN108

Showerwall....................................................................(page 40) www.rdr.link/KBN109

Uform..........................................................................(page 2/IFC) www.rdr.link/KBN110