Issuu

HOT SELLERS SNEAK PEEK & HOT SELLERS CALL-OUT SECTIONS

MISSION: SALES VOL 5

ISSUE 2

MAY / JUNE 2025

MAKING A GREAT FIRST IMPRESSION | RETAIL AI EXPANSION | BRINGING YOUR TEAM TO TRADE SHOWS | DIAMOND SALES TIPS FROM SOTHEBY'S | CENTURION GREENBRIER HISTORICAL HOTEL PREVIEW

FIND YOUR FAVORITE CENTURION EXHIBITORS AT LUXURY, COUTURE AND JCK

SPECIAL VEGAS 2025 PREVIEW centurionjewelry.com/missionsales

BOOTH LUX1221 LUXURY BY JCK

#DARETOBE

BOOTH LUX1221 LUXURY BY JCK

DARE TO BE

AUG 17-19, 2025

JCK LAS VEGAS BOOTH #12089

AUG 17-19, 2025

midaschain.com | 201.244.1150

MISSION: SALES

MAY / JUNE 2025

TABLE OF

CONTENTS

WELCOME LETTER

EXHIBITOR LISTINGS

SHOW SCHEDULES

SNEAK PEEK SECTION

HOT SELLERS

ADVERTISERS’ INDEX

MISSION SALES ARTICLES

MEGAN CRABTREE: THE FIRST IMPRESSION

JIMMY DEGROOT: THE BENEFITS OF BRINGING YOUR STAFF TO TRADE SHOWS

HISTORICAL REVIEW OF THE ICONIC GREENBRIER RESORT, SITE OF CENTURION’S SUMMER SHOW, AUGUST 17-19, 2025

HOW AI IS HELPING RETAIL BRANDS CREATE PERSONALIZED MARKETING AT SCALE

HOW TO SELL DIAMONDS LIKE A PRO: TIPS FROM SOTHEBY’S

1-888-855-8000

WWW.EPOQUEJEWELRY.COM

BOOTH LUX1000A

AUG 17-19, 2025

FLEXIE

™

THE PERFECT FIT FOR EVERY OCCASION

Visit us at: CBG, Booths #421-520-522 | JCK Plumb Club, PC-810 IDDLUXE.COM | 800-621-1162 | INFO@IDDLUXE.COM

AUG 17-19, 2025

PLAYFUL POPS IN BOLD GOLD SALON LUX 505 LUXURY BY JCK

AUG 17-19, 2025

NEW YORK 516-466-6767 WWW.DILAMANI.COM @DILAMANIJEWELRY

114 & 116

MISSION: SALES

MAY / JUNE 2025

MEET WITH YOUR FAVORITE

CENTURION EXHIBITORS AT THE VEGAS SHOWS! WELCOME LETTER It’s time to prepare for the big Las Vegas shows beginning Wednesday, June 4 with the opening of the Luxury show.

PREPARE FOR VEGAS WITH MISSION: SALES If there’s one thing this magazine does well it’s to help you find and meet with your CENTURION Vendors exhibiting at Luxury, Couture and JCK. Many retailers are planning follow-up meetings with their vendors to springboard off great appointments they had with them at CENTURION. For your convenience You will find the alphabetical listings with booth numbers in the first part of the magazine. Following the listings there’s a convenient schedule of events for key happenings at the major Las Vegas shows.

HOT SELLERS SECTION FILLED WITH GREAT PRODUCT Also be sure to check out the MISSION: SALES Hot Sellers section toward the back of the magazine. Your perfect find for Holiday 2025 could be among them!

TIMELY FEATURE STORIES TO HELP YOU SELL MORE Before and After the Hot Sellers section are great feature articles that cover many key sales areas of your business, including Making a Great First Impression; Retail’s Expansion of AI use; Bringing Your Team to Trade Shows; and Diamond Selling Tips from Sotheby’s. We truly hope you enjoy the magazine and pass it on digitally or in hard copy to your team. Warmest regards,

Howard Hauben, Editor & Publisher

The Centurion

2019 Park Avenue, Merrick, NY 11566 516-377-5909 news.centurionjewelry.com

Savoia Savoia Says Says It… It… Passion Passion Love Love Memories Memories

Luxury JCK // LUX801 Luxury Luxury JCK JCK / LUX801 LUX801 Centurion // G102 Centurion Centurion / G102 G102

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JCK Booth 15065

AUG 17-19, 2025

lashbrookdesigns.com 801-352-7388 info@lashbrookdesigns.com

AUG 17-19, 2025

JCK Booth# 15056 | CBG Booth#303 212-221-1071 | Brilliantelementsusa.com Sales@brilliantelementsusa.com

CBG Show Caesars Palace #621 AGTA Las Vegas Show #A32051

AUG 17-19, 2025

JCK 21087

F I N E

J E W E L R Y

BOOTH #22087 MADE IN THAILAND

J C K L A S VEGAS SHOW B O OT H 51 2 3 info@smilingrocks.com

+1 (212) 596-4163

AUG 17-19, 2025

JustJewelrySoftware.com

The Last Implementation You Will Ever Do Microsoft Dynamics 365 Business Central with the Adaptive Jewelry Extension is a future-proof technology. Workforce software made specifically for jewelry, with the infrastructure and security of Microsoft. Our base implementations includes:

Accounting

CRM

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Better together with Dynamics 365 Business Central Microsoft 365 Office Suite (Communications) Dynamics 365 Sales & Marketing (CRM) Power Platforms (Automations) Power BI (Reporting) Copilot & Business Agents (AI)

The Adaptive Jewelry Extension Supports

Financing, Credit Lines, & House Accounts Forecasting Special Order Planning including custom and Repairs RFID, Tags, & Label Printing Barcode Scanning & Scale Integration Goldbuy, Estate, Street & Pawn Toll Metal Control, Gold Leasing, Gold hedging Shop Floor Control, Piece Work, Compensation Lot Tracking, Mixed Stone Parcel Sourcing Vendor and Customer Consignment (Memo)

And more!

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JCK L409

LUX1237, LUXURY BY JCK AUG 17-19, 2025

Custom Display Services & Design Only Exclusifpak offers hundreds of colors and dozens of fabric types to have your displays “Made To Order” at highly competitive pricing. Simplicity and clean minimalism, with high design and quality, at reasonable prices is our model. View our catalog on our website or email us to get a hard copy mailed to you. exclusifpak.com | info@exclusifpak.com

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MISSION: SALES

MAY / JUNE 2025

FIND YOUR FAVORITE CENTURION EXHIBITORS AT

LUXURY

Note: While every effort is made at complete accuracy, publisher is not liable for errors or omissions.

JCK 18109

AUG 17-19, 2025

MISSION: SALES

MAY / JUNE 2025

FIND YOUR FAVORITE CENTURION EXHIBITORS AT

COUTURE

Note: While every effort is made at complete accuracy, publisher is not liable for errors or omissions.

7640 Haskell Ave., Van Nuys California 91406 (800) 800-8908 | AllisonKaufman.com

INSTORE BIG SURVEY

LUX1023, LUXURY BY JCK

Vendor of the Year

2012 - 2014 2016 - 2024

Vendor of the Year 2013 - 2017 2022-2024

MISSION: SALES

MAY / JUNE 2025

FIND YOUR FAVORITE CENTURION EXHIBITORS AT

JCK

FIND YOUR FAVORITE CENTURION EXHIBITORS AT

THE LAS VEGAS ANTIQUE JEWELRY & WATCH SHOW

EXHIBITOR / BOOTH

ADAPTIVE BUSINESSSOLUTIONS / L409

MADISON L / 23103

APEX DIAMONDS / 634

A G COLOR INC. / A32051

MALO CREATIONS / 9055

FRED LEIGHTON / 515

ARIHA JEWLS / 22087

MERCH / 15048

RICK SHATZ, INC. / 717

BENCHMARK / PC800

MERCURY RING (UNIQUE DESIGNS) / 18109

BOSS LOGICS / PLUMB CLUB

MIDAS CHAIN / 12089

BREVANI / PC-120

MIDAS TOUCH / 63110

BRILLIANT ELEMENTS / 15056

NAMDAR RARITIES / L213

BRITECO / L312

NATURAL DIAMOND COUNCIL /

CARDONE (FINTECH) / L310

PARAGON COUTURE / 21093

CIRARI BY COLOR JEWLS / PC800

PICUP MEDIA (GEMLIGHTBOX) / 53077

YARDBIRD RESTAURANT

CLIENTBOOK / 53118

PODIUM / 53111

COSTAR IMPORTS / 21087

PUNCHMARK / 53112

DHARM INTERNATIONAL / 5075

RDI DIAMONDS / 10075

EVSPARK BRIDAL / PC-850

ROYAL ASSCHER DIAMOND COMPANY / 6075

FRUCHTMAN MARKETING / 54112

ROYAL JEWELRY / 17109

GCAL BY SARINE / 15039

RYAN GEMS / PC-450

GESSWEIN / 54097

S. KASHI & SONS, INC. / PC-320

GIA (GEMOLOGICAL INSTITUTE OF AMERICA) / 52083, 14023

SABRINA DESIGNS / 10055

HASBANI GIOIELLI / 20008

SAMUEL B. / PC-850

HEAVY STONE RINGS / PC-440

SDC DESIGNS / PC-730

HEERA MOTI / 20087

SHAH LUXURY / PC-870

IDD USA LLC / PC-810

SHEETAL GROUP USA INC. / 6075

INTERNATIONAL GEMOLOGICAL INSTITUTE (IGI) / 14055

SHEFI / PC-740

ITG JEWELLERY GROUP / 21004

SMILING ROCKS INC. / 5123

J JEWLS MILANO (BLUE WHITE GROUP) / 21019

THE EDGE BY ABBOTT JEWELRY SYSTEMS, INC. / 52107

JEWEL-CRAFT INC.) / 53103

THE LOUDR AGENCY / 15048

JEWLERS FOR CHILDREN / 15001

THINKSPACE / 54118

JEWELERS MUTUAL / 52119, 15043

TRESOR COLLECTION / 13031

K DI KUORE SRL / 20012

V&A LUXURY / 15075

LARAVO / 55121

VIRTUAL DIAMOND BOUTIQUE / 15051

LASHBROOK / 15065

VIVID JEWELS / A34047

LAVALIER PERSONAL JEWELRY INSURANCE / 57110

WELLS FARGO RETAIL SERVICES / L201

LUCA B / 18029

XL DIAMONDS / 7099

Note: While every effort is made at complete accuracy, publisher is not liable for errors or omissions.

AUG 17-19, 2025

MISSION: SALES

MAY / JUNE 2025

LUXURY AND JCK SHOW SCHEDULE OF EVENTS

WEDNESDAY, JUNE 4, 2025

Show Floor Open for Luxury and AGTA

Luxury Exhibitor Breakfast

9:30 AM - 6:00 PM

San Polo Ballroom (Level 3) & Venetian Ballroom (Level 2)

Luxury Show Floor & Private Ballrooms (Level 2)

7:00 - 9:30 AM

Luxury Lunch

Luxury Breakfast & Keynote with Duncan Wardle

12:00 - 2:00 PM

San Polo Ballroom (Level 3)

Bellini Ballroom, The Venetian (Level 2)

8:00 - 9:30 AM

Afternoon Snack

Show Floor Open

3:00 - 4:00 PM

Luxury Show Floor & Private Ballrooms (Level 2)

9:30 AM - 6:00 PM

Afternoon Cocktail Hour

Luxury Lunch

4:00 - 5:00 PM

Bellini Ballroom, The Venetian (Level 2)

Luxury Show Floor & Private Ballrooms (Level 2)

12:00 - 2:00 PM

Luxury Happy Hour

Afternoon Snack

6:00 - 7:30 PM

Luxury Show Floor & Private Ballrooms (Level 2)

Luxury Lobby Bar, The Venetian (Level 2)

3:00 - 4:00 PM

Diamonds Do Good Award

Afternoon Cocktail Hour

6:00 - 9:00 PM

Luxury Show Floor & Private Ballrooms, Level 2

4:00 - 5:00 PM

Luxury Happy Hour

Luxury Lobby Bar, The Venetian (Level 2)

6:00-7:30 PM Dine Out

Select Venetian & Palazzo Restaurants

6:30-9:30 PM

THURSDAY, JUNE 5, 2025

San Polo Ballroom (Level 3)

Luxury Late Night

Electra Cocktail Club

9:00 - 11:59 PM

FRIDAY, JUNE 6, 2025 Luxury Exhibitor Breakfast

San Polo Ballroom (Level 3) & Venetian Ballroom (Level 2)

7:30 - 9:30 AM

Luxury Exhibitor Breakfast

Show Floor Open 9:30 AM - 6:00 PM — All Exhibit Areas

7:30 - 9:30 AM

Luxury Lunch

Murano Ballroom, Level 3 & Venetian Ballroom (Level 2)

Luxury Breakfast & Keynote with Tarek El Moussa

San Polo Ballroom (Level 3)

8:00 - 9:30 AM

Bellini Ballroom, The Venetian (Level 2)

12:00-2:00 PM

Celebrating 50 Years of Legacy

JCK PC-740

10 West 46th Street, 15th Floor, New York, NY 10036 | 800-76-SHEFI info@sheﬁdiamonds.com | www.sheﬁdiamonds.com

Sheﬁdiamonds

MISSION: SALES

MAY / JUNE 2025

Afternoon Snack

SUNDAY, JUNE 8, 2025

3:00 - 4:00 PM

Luxury Exhibitor Breakfast

Luxury Show Floor & Private Ballrooms (Level 2)

Afternoon Cocktail Hour

Luxury Show Floor & Private Ballrooms (Level 2)

4:00 - 5:00 PM

JCK After Hours Networking Event Rosina Cocktail Lounge, The Venetian

8:30 - 10:30 PM

JCK After Hours: Night Club Access 10:00-11:59 PM

Venetian Ballroom (Level 2)

7:30-9:30 AM

Show Floor Open 9:30 AM-6:00 PM All Exhibit Areas Luxury Lunch

Bellini Ballroom, The Venetian (Level 2)

12:00-2:00 PM

Afternoon Snack

Luxury Show Floor & Private Ballrooms (Level 2)

SATURDAY, JUNE 7, 2025 Luxury Exhibitor Breakfast Venetian Ballroom (Level 2)

7:30 - 9:30 AM JCK Keynote

San Polo Ballroom (Level 3)

8:00-9:30 AM

Show Floor Open 9:30 AM-6:00 PM—All Exhibit Areas Luxury Lunch

Bellini Ballroom, The Venetian (Level 2)

12:00 - 2:00 PM

Afternoon Snack

Luxury Show Floor & Private Ballrooms (Level 2)

3:00 - 4:00 PM

Afternoon Cocktail Hour

Luxury Show Floor & Private Ballrooms (Level 2)

4:00-5:00 PM

Kering Generation Award X Jewelry 4:30-6:00 PM, Kering, in collaboration with CIBJO and

Poli.Design, introduces for the very first time its “Kering Generation Award X Jewelry”, reinforcing the Group’s dedication to innovation and sustainability, Showcase Stage (Level 2)

The Plumb Club Gala Evening, By Invite Only 6:00-11:00 PM, Check-In at Summit Showroom located in the hallway between The Venetian Hotel and the JCK Las Vegas show (across from Starbucks).

JCK After Hours Networking Event Gatsby’s, Resort World

6:30-8:30 PM

JCK After Hours: Night Club Access 10:00-11:59 PM

3:00-4:00 PM

Afternoon Cocktail Hour

Luxury Show Floor & Private Ballrooms (Level 2)

4:00-5:00 PM

Le Vian 2026 Red Carpet Revue Trend Forecast Lido Ballroom (Level 3)

4:00-7:00 PM

Facets, an evening benefitting JFC

Murano Ballroom, Level 3 & San Polo Ballroom, Level 3, A night of Celebration, Connection and Generosity.

6:00-9:00 PM

Purchase tickets at https://jewelersforchildren.org/facets25

JCK Rocks: Featuring Snoop Dogg & Jason Derulo TAO Beach & Night Club

9:00-11:59 PM

MONDAY, JUNE 9, 2025 Luxury Exhibitor Breakfast Venetian Ballroom (Level 2)

7:30-9:30 AM

Show Floor Open 9:30 AM-6:00 PM All Exhibit Areas Luxury Lunch

Bellini Ballroom, The Venetian (Level 2)

12:00-2:00 PM

Afternoon Snack

Luxury Show Floor & Private Ballrooms (Level 2)

3:00-4:00 PM

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MISSION: SALES

MAY / JUNE 2025

COUTURE SCHEDULE OF EVENTS

WEDNESDAY, JUNE 4, 2025 Opening Night Event on Show Floor Raise a glass with friends and colleagues and get a sneak peek of our show floor in advance of our official opening day! Our Opening Night Event is open to ALL COUTURE badge holders.

6:00 PM

THURSDAY, JUNE 5, 2025 Exhibition Open - 9:00 AM - 6:00 PM Party By The Pool Join us for our Party by the Pool on Sunset Terrace with a performance by Santigold. Our Party by the Pool is open only to exhibiting COUTURE designers and brands, Cornerstone retailers, sponsors and press.

FRIDAY, JUNE 6, 2025 Exhibition Open - 9:00 AM - 6:00 PM

SATURDAY, JUNE 7, 2025 Exhibition Open - 9:00 AM - 6:00 PM Couture Design Awards Join your friends and colleagues in the Encore Theater as we announce this year’s winners of the COUTURE Design Awards! This internationally-recognized design competition pays tribute to the highest level of design achievement. The COUTURE Design Awards is open to ALL COUTURE badge holders.

SUNDAY, JUNE 8, 2025 Exhibition Open - 9:00 AM - 4:00 PM

BE WITH YOUR CLIENTS, ALWAYS. 9:28 8:29

THE

DIGITAL VAULT ®

Your new custom store app

THE ALL-IN-ONE JEWELRY INSURANCE SOLUTION Increases Revenue Streams Scan to Book

Caters to Modern Shoppers

Seamless Insurance Experience Generates Referrals a Demo Free to Use for Jewelers & Customers

GET A DEMO AT LUXURY BY JCK BOOTH LUXL100

AUG 17-19, 2025

MISSION: SALES

MAY / JUNE 2025

MEGAN CRABTREE:

THE FIRST IMPRESSION

CUSTOMER WALKTHROUGH The layout of your store should be intentional, guiding customers in a way that aligns with your sales strategy. When an engagement ring shopper enters, they should first see larger complete rings set with a live diamond or your signature brand collection. Why? Because starting with complete rings allows you to assess their budget without directly asking. Presenting your signature collection establishes value and exclusivity and something they can’t price-shop elsewhere. Overwhelming customers with dozens of semi-mounts and a full education on diamonds will send them running to your competitor. WHAT TO SHOW AND WHEN Do you carry lab-created diamonds? If so, they should not be displayed alongside natural diamonds. Instead, they should only be shown when a customer specifically requests them. Always begin by presenting your highest price point first. You can always work down, but increasing the price after that is much harder. ASK FOR REFERRALS Referrals can turn a single sale into a steady stream of new business. This mindset underscores why every customer should be valued at $100,000, not just for their purchase today but for the referrals and future purchases they can generate… if you ask!

Merrick, NY--Every customer who walks through the door represents a new opportunity. How you tailor the customer experience can determine

whether they buy or walk out to visit another jeweler. Are your sales associates equipped to create a seamless and strategic sales process?

About 81% of consumers research online before ever setting foot in a jewelry store, checking reviews, comparing prices, and learning about product features. Use this to your advantage when closing a sale. If pricing becomes the final hurdle, ask: If I meet your price, will you send me five friends?

Continuous training sharpens sales skills and improves customer interactions.

PERFECTING THE PROCESS 1. Building Trust Active listening and confidence help create a welcoming environment where customers feel valued and well taken care of. 2. Product Knowledge Knowing the details of your collections inside and out allows you to present information persuasively and answer questions with authority. 3. Strategic Storytelling Use storytelling to connect with customers emotionally, present high-value items first, and tailor recommendations based on their reactions and preferences. 4. Creating an In-Store Experience The ambiance, lighting, and display organization all play a role in making customers feel comfortable and inspired to buy. 5. Repetition Builds Mastery Sales associates may feel awkward when practicing their pitch or handling objections, but repetition leads to confidence. Role-playing scenarios with colleagues can help ease discomfort and build natural delivery.

6. Know Your Data Use your reporting system to track conversion rates and identify trends. Knowing which products drive the most revenue allows you to refine your strategy and make data-backed decisions for continuous sales growth. BACK TO BASICS 85% of consumers say they made the purchase based on emotion. That means every interaction should tap into their excitement for finding the perfect piece. Every customer interaction is a chance to create a memorable experience. Next time a customer walks in, ask yourself: Are we offering something they can’t find elsewhere? Bio--Megan Crabtree is the Founder & CEO of Crabtree Consulting, a boutique consulting firm with a proven track record of successfully growing jewelry retailers and manufacturers for over two decades. Known for their unique data-driven approach, they flawlessly identify barriers and create tailored growth opportunities, fueling unprecedented success and helping clients reach their goals in the industry. Connect with Megan on LinkedIn at https://w w w.linkedin.com/in/megan-crabtree/ and visit https://www. crabtreeadvisory.com/ for more information.

COUTURE 540

MISSION: SALES

MAY / JUNE 2025

JIMMY DEGROOT

THE BENEFITS OF BRINGING YOUR STAFF TO TRADE SHOWS Green Bay, WI--It was 1997 and Larry and Joe brought me

that so much and was so appreciative that I just knew I

and two other salespeople to Vegas for a whole week to at-

had found my career.

tend the JCK Show. Now that was exciting.

SHOW WHAT THEY’RE MADE OF

A 26-year-old kid who was at the beginning of his career in jewelry and these guys thought enough of me to bring

Bringing your staff to trade shows can also show you what

me to Vegas. I had a great time learning about the busi-

they’re made of. I understand that not every employee will

ness and meeting other jewelers who were happy to teach

be energized by a show, but you’ll enjoy a great ROI for the

me how they were meeting the same challenges we were

ones that do.

having.

Also, when you go to your next show, talk to your other friends in the business who bring their staff. Ask them how

Then there’s the excitement of being there. The food, the

they decide who to take and the benefits they get from

entertainment and the vastness of the JCK show were a bit

being there. I think you’ll find that those who do bring

overwhelming from my perspective. However, it was one

their team members to shows, for the most part, find that

big, huge validation that I was in the right business and

they appreciate the experience and that it both validates

that the guys thought enough of me to invest in my career.

and solidifies their careers in the jewelry industry.

CREATING A FUTURE If you’re going solo to trade shows and not bringing your

James (Jimmy) DeGroot is a professional jewelry sales and

people, you’re not creating a future for your store. You’re

operations trainer from the jeweler’s side of the counter.

only creating a future for you. Bringing your staff to a show

Having been in management and the jewelry business

can be the best boost to their buy-in that you could ever

for over 20 years, Jimmy offers weekly training to jewelers

achieve. Give them the mission to seek out new lines and

nationwide via the TrainRetail.com website. Jimmy is an

to purchase in key areas of your “open-to-buy” plan. It can

AGS titleholder and specializes in training relevant and

really empower them to solidify their career at your store.

timely methods for jewelry teams. He can do a full training on making Bridal Presentations the best they can be,

In addition, it gives you a chance to have fun with them.

among many other regular training options.

Show them a good time by taking them to the events at

Contact Jimmy at jimmy@trainretail.com or

the show and to view the amazing local entertainment.

call 920-492-1191.

Larry took me to see the Robert Cray Band and I enjoyed

JCK 53091

SNEAK PEEK SECTION

PARTICIPATING COMPANIES: • • • • • • • • • • • • • • • •

A G COLOR INC. ARIHA ASHI COUTURE BRILLIANT ELEMENTS COSTAR IMPORTS DILAMANI IDD LUXE JEWELS BY JACOB LASHBROOK LUXURY DISPLAY GROUP/EXCLUSIFPAK MIDAS CHAIN SHY CREATION SMILING ROCKS STEVEN ROYCE UNEEK WILLOW DIAMONDS

AUG 17-19, 2025

LUX1227

JCK Booth# 15056 | CBG Booth#303 212-221-1071 | Brilliantelementsusa.com Sales@brilliantelementsusa.com AUG 17-19, 2025

JCK 21087

AUG 17-19, 2025

CONFETTI COLLECTION PLAYFUL POPS IN BOLD GOLD SALON LUX505 LUXURY BY JCK

AUG 17-19, 2025

Dilamani.com | 516-466-6767 | sales@dilamani.com | @DilamaniJewelry

FLEXIE

™

THE PERFECT FIT FOR EVERY OCCASION

A First Look at What’s Ahead! CBG, Booths #421-520-522 | JCK Plumb Club, PC-810

IDDLUXE.COM | 800-621-1162 | INFO@IDDLUXE.COM AUG 17-19, 2025

AUG 17-19, 2025

Future-proof your case Trends have always come and gone, but the experience of creating a meaningful, personalized band isn’t going anywhere.

JCK Booth 15065 AUG 17-19, 2025

lashbrookdesigns.com | 801-352-7388 | info@lashbrookdesigns.com

AUG 17-19, 2025

NYC OFFICE & SHOWROOM: 56 W 45th St. Suite 1500 New York, NY 10036 info@exclusifpak.com 646.707.0809 exclusifpak.com

JCK LAS VEGAS BOOTH #12089 midaschain.com | 201.244.1150 AUG 17-19, 2025

JCK L AS VEGAS SHOW BOOTH 5123

AUG 17-19, 2025

info@smilingrocks.com

+1 (212) 596-4163

VISIT US AT

OUR NEW LOCATION

LUX1221

uneek.com

AUG 17-19, 2025

MISSION: SALES

MAY / JUNE 2025

HOT SELLERS

MSRP $8,000

MSRP $2,268

ALLISON KAUFMAN 14K YELLOW GOLD DIAMOND RING 24 TW

Allison-Kaufman Co. 7640 Haskell Ave Van Nuys, CA 91406 800-800-8908 www.allisonkaufman.com

ARIHA

ASHI COUTURE

YELLOW DIAMOND BEZEL BRACELET AB3270/Y

DIAMOND BOW EARRINGS AC60106CEVERWG

Crafted in 18K yellow gold, this stunning bracelet features 41 bezelset yellow diamonds totaling 3.68 cts. Its graceful make and elegant sparkle make it a timeless showstopper.

14 YELLOW GOLD DIAMOND NECKLACE 62 CT TDW Allison-Kaufman Co. 7640 Haskell Ave Van Nuys, CA 91406 800-800-8908 www.allisonkaufman.com

800-622-2744 www.ashicouture.com

www.ariha.co.th

MSRP $2,079

ALLISON KAUFMAN

Type of metal: 18KT Type of stone(s): DIAMONDS Carat weight of stone(s): 1.50 CT

MSRP $11,400

ARIHA

ASHI COUTURE

RAINBOW RADIANCE HOOP EARRINGS AE1016/MS

DIAMOND GOLD EARRINGS AC90050FEVERYG

Bold and vibrant, these 18K rose gold hoops feature multicolor sapphires(1.25 cts) accented with dazzling diamonds (0.36 cts) .A playful pop of color that blends sophistication and statement style. www.ariha.co.th

Type of metal: 18KT Type of stone(s): DIAMONDS Carat weight of stone(s): 2.10CT 800-622-2744 www.ashicouture.com

MISSION: SALES

MAY / JUNE 2025

HOT SELLERS

MSRP $2,920

MSRP $3,570

MSRP $2,400

BENCHMARK

BRILLIANT ELEMENTS

COSTAR IMPORTS

YELLOW GOLD LADIES BAND SKU#FR906GFY055

ETERNAL SPARK DIAMOND BAND R15513YB

A classic 14K yellow gold ladies band featuring 5 flush set round diamonds totaling 0.55 Cwt. – timeless elegance. Matching men’s band available.

A timeless favorite, the micropave diamond band is crafted in 14K yellow gold and features a seamless row of round-cut diamonds. Perfect for stacking or wearing solo.

THE VINEYARD CFTBP9775119GTA14KY The Vineyard is a 7.5mm, comfort fit band featuring thin Gold edges and a 14K Gold vine pattern design center. www.benchmarkrings.com

www.brilliantelementsusa.com

www.costarimports.com

MSRP $1,875

MSRP $8,070

MSRP $2,700

BENCHMARK

BRILLIANT ELEMENTS

COSTAR IMPORTS

CLASSIC BANGLE BRACELET SKU#FBN906GFY075

BOLD BRILLIANCE BEZEL-SET EMERALD STATEMENT RING R15639YEM200

THE MASON CFTBP847587614KY The Mason is a 7.5mm, comfort fit band featuring thin Tantalum edges and a 14K Gold stacked brick design center. www.benchmarkrings.com

A beautifully crafted classic bangle bracelet in 14K yellow gold with 7 brilliant cut diamonds totaling 0.75 Cwt. for everyday wear. To be paired with matching band and hoop earrings. www.brilliantelementsusa.com

A true statement piece, the ring showcases a striking emerald-cut center stone in a sleek bezel setting. Crafted in 14K yellow gold with delicate diamond accents. www.costarimports.com

MISSION: SALES

MAY / JUNE 2025

HOT SELLERS

MSRP $2,700 / $4500

DILAMANI CONFETTI CIGAR BANDS Our iconic Confetti cigar bands, available with rainbow sapphires or diamonds. 14k yellow gold, brushed satin finish. www.dilamani.com

DHARM EPOQUE INTERNATIONAL DIAMOND ETERNITY BANDS SYMPHONY OF JEWELS A testament to fine craftsmanship, Dharm International’s diamond Jewelry showcases an ethically sourced natural diamond, designed to captivate with its radiant sparkle, refined elegance, and exceptional attention to detail. metal/color options. www.ddpl.com

MSRP $510

DILAMANI EVERYDAY DIAMOND HUGGIES Owning a Dilamani piece doesn’t have to break the bank. Thousands of our loyal fans agree. Our everyday wear diamond huggies are a staple for someone wanting a touch of elegance. 14k white, yellow or rose gold. www.dilamani.com

DHARM INTERNATIONAL RARE & GIANTS Discover the unmatched brilliance of Dharm International’s Rare & Giant diamonds. Exquisite, polished perfection crafted by experts, showcasing nature’s rarest gems in their purest, most breathtaking form. www.ddpl.com

Oval and emerald cut diamond eternity bands available in 14k, 18k and platinum. www.epoquejewelry.com

MISSION: SALES

MAY / JUNE 2025

HOT SELLERS

MSRP $1,338

MSRP $2,399

MSRP $45,000

EVERSPARK

IDD LUXE

DIAMOND CHEVRON BAND ZGR0035WD

YELLOW GOLD FLEXIE BANGLE FSBG5377S8Y

JEWELS BY JACOB

1/4ct.tw. Diamond Chevron Band in 14K White Gold. MSRP is only $1,338 and is available in multiple styles.

Enhance your selection with this yellow gold Flexie bangle, set with 72 round stones totaling 0.33 ct. A sleek, lightweight design ideal for versatile, everyday styling.

www.everspark.com.au

www.iddluxe.com

EMERALD DIAMOND RING R417-5WGE A breathtaking design with 3 emerald-cut emeralds looking fabulous in this exquisite ring. These striking gemstones are elegantly framed by a pair of dazzling emerald-cut diamonds, totaling 2.01 carats. Set delicately in 14K white gold to deliver its utmost potential. Perfect for those who appreciate bold yet classic beauty, this ring is a true statement piece. www.jbjacob.com

MSRP $1,329

MSRP $5,999

MSRP $15,000

EVERSPARK

IDD LUXE

DIAMOND TWISTED SHANK ENGAGEMENT RING ZGR0016WD-SM

YELLOW GOLD FLEXIE BANGLE FSBG5296S8Y

JEWELS BY JACOB

1.12ct.tw. Diamond Twisted Shank Engagement Ring, in 14K White Gold. MSRP is only $1,329 (1ct center stone not included). Available in multiple styles! www.everspark.com.au

Add brilliance to your assortment with this yellow gold Flexie bangle, featuring 222 round stones totaling 1 ct. A flexible, eye-catching piece perfect for everyday luxury. www.iddluxe.com

SAPPHIRE GOLD BRACELET BR6097-YGSS Indulge in the timeless beauty of this breathtaking bracelet, featuring 6.24 carats of excellent quality sapphires. The deep blue hues are complemented by 2.99 carats of dazzling diamonds, meticulously set to enhance their brilliance. Crafted in 14K yellow gold, this bracelet exudes warmth and sophistication, offering a perfect blend of classic and contemporary design. Each diamond is expertly selected for its exceptional sparkle, creating a luxurious contrast against the rich blue stones.

www.jbjacob.com

MISSION: SALES

MAY / JUNE 2025

HOT SELLERS

MSRP $3,800

MSRP $8,995

prices are subject to change

MERCURY RING PENNY PREVILLE

MSRP $52,900

SAVOIA ITALY

DIAMOND PAVÉ BANGLE SKU - B7182G

MAJESTIC ELEGANCE ARENA NECKLACE

Indulge in the epitome of elegance with this exquisite 3.60 cttw Yellow LabGrown Diamond Ring set in 14 KT white gold. The centerpiece is a stunning 3-carat lab-grown yellow diamond, radiating a captivating brilliance that is sure to turn heads.

This classic bangle has been a best-seller for years, loved for its stackable design, styling versatility, and available options in various carat weights and colorways. The featured Diamond Pavé Bangle showcases 1.35 carats of round brilliant pavé diamonds, set in a delicately hand-engraved 18K gold setting.

Embrace the grandeur of Verona with the Arena Necklace. Crafted from titanium springs and adorned with gold chains, this piece exudes sophistication and elegance.

www.mercuryring.com

www.pennypreville.com

MSRP $1,650

MSRP $15,400 to change

YELLOW LAB-GROWN DIAMOND RING LGD-UDR00499-WY

prices are subject

www.savoiaitaly.com

MSRP $34,893

MERCURY RING PENNY PREVILLE

SAVOIA ITALY

RADIANT BEZEL LAB-GROWN DIAMOND RING LGD-RVR05032T300-GY5

HALFWAY STARDUST CHOKER SKU - N4739G

TIMELESS LUXURY ARENA BRACELET

Embrace the magic of falling stars with our stunning Halfway Stardust Choker, featuring an impressive 3.74 carats of total diamonds. A combination of marquise, pear, and round brilliant diamonds are artfully arranged on a delicate 18K gold chain. This elegant choker beautifully highlights the collarbone and is perfect for any occasion, day or night.

The Arena Bracelet features exquisite titanium springs and luxurious gold chains, delivering a best-selling blend of architectural beauty and timeless style.

Experience timeless elegance with this Radiant Bezel Lab Grown Diamond Ring, featuring a breathtaking 3-carat radiant shape lab-grown diamond.Set in 14 KT yellow gold, this ring exudes sophistication and modern charm. www.mercuryring.com

www.pennypreville.com

www.savoiaitaly.com

MISSION: SALES

MAY / JUNE 2025

HOT SELLERS

MSRP $1,249

MSRP $35,100

SHY CREATION

SMILING ROCKS STEVEN ROYCE

SUNRISE SUNSET MEDALION NECKLACE SC55028765RD

BEADS OF AFFECTION!

0.20ct Diamond & 3.06CT Abalone shell & mother of pearl ribbed pave circle sunrise sunset faceted ball chain necklace.

SRR-05402WHT

The ‘Love Beads’ collection presents this stunning band, featuring 17 labgrown diamonds totalling 0.72 carats, elegantly set in 14k yellow gold. www.smilingrocks.com

www.shycreation.com

PARAIBA TOURMALINE FASHION RING RT377WPAR-5 IImagine the ocean’s depths captured in this GIA-certified 1.51-carat Paraiba tourmaline. Set in 18K white gold and surrounded by 0.56ctw of diamonds, this ring whispers tales of timeless love and beauty. www.stevenroyce.com

MSRP $2,375

SHY CREATION EMERALD TAG NECKLACE SC41002341 0.19CT diamond & 0.21CT emerald oval ball chain necklace. www.shycreation.com

SMILING ROCKS ALL EYES ON EAST WEST BRIDAL SRR-05054WHT This ring from the ‘East West’ Collection is beautifully crafted in 14k yellow gold and showcases a stunning emerald cut lab-grown diamond weighing a total of 2.00 carats. www.smilingrocks.com

MSRP $24,250

STEVEN ROYCE PARAIBA TOURMALINE PENDANT RT303WPAR-1 A whisper of the sea, captured in a 1.69-carat, GIA-certified Paraiba tourmaline. This 18K white gold pendant, adorned with 0.92 carats of diamonds, features a delicate double loop design, symbolizing eternal connection and beauty. www.stevenroyce.com

MISSION: SALES

MAY / JUNE 2025

HOT SELLERS

MSRP $275,425

MSRP

UNEEK

WILLOW

UNEEK NATUREAL COLLECTION HALO YELLOW DIAMOND RING R5000RADFYU

GINGKO TRIO

This Natural Collection halo radiant yellow diamond engagement ring features 140 round diamonds (1.00 carat), 6 trapezoid diamonds (1.50 carats), and an 8.26-carat radiant fancy light yellow diamond in an enchanting setting.

$9,750

18K yellow gold button omega earrings + Gingko diamond jackets + Black enamel reversible discs (USA). www.willowdiamonds.com

www.uneekjewelry.com

MSRP $315,595

MSRP $9,750

UNEEK

WILLOW

UNEEK HALO BLUE SAPPHIRE PENDANT LVN4194BSCU

GINGKO TRIO

This precious collection halo cushioncut blue sapphire pendant features 39 round diamonds (2.25 carats), 45 marquise diamonds (4.67 carats), and a 12.35-carat cushion-cut blue sapphire in a stunning design. www.uneekjewelry.com

18K yellow gold button omega earrings + Gingko diamond jackets + Red enamel reversible discs (USA). www.willowdiamonds.com

MISSION: SALES

MAY / JUNE 2025

THE GREENBRIER RESORT: A HISTORICAL HAVEN HOME TO CENTURION SUMMER SHOW, AUGUST 17-19, 2025 White Sulphur Springs, WV—With

for those seeking the therapeutic

entele. Notably, during World War II,

Centurion’s exciting summer show

benefits of the sulphur springs. The

the resort was converted into a hos-

going to The Greenbrier Resort

first hotel, The Grand Central Hotel,

pital for wounded soldiers. Post-war,

August 17-19, 2025 and many top,

was built in 1858, establishing the

it resumed its role as a luxury resort

high-end retail jewelers, designers

foundation for what would become

and played host to various dignitaries

and service companies coming, we

The Greenbrier Resort. Over the

and celebrities.

thought you would enjoy getting a

years, the resort grew in reputation

sense of the wonderful history of the

and grandeur, attracting affluent

In 1992, The Greenbrier was desig-

resort below.

guests from across the nation.

nated a National Historic Landmark, a testament to its enduring legacy

More Show Information is available

The Civil War brought temporary

and architectural significance. Today,

here:

closure to the resort, but it rebound-

it remains a symbol of elegance and

ed swiftly, reinforcing its status as

history, offering guests a blend of

a premier destination. In 1910, the

modern luxury and timeless charm.

https://centurionjewelry.com/

summer/ Nestled in the Allegheny Mountains,

Chesapeake and Ohio Railway pur-

The Greenbrier Resort in White Sul-

chased the property and undertook

The Greenbrier Resort’s rich history,

phur Springs, WV, boasts a storied

extensive renovations, transforming

from its origins as a wellness retreat

past that dates back to the late 18th

it into a luxurious retreat. The new

to its status as a historical landmark,

century. The discovery of the sul-

hotel, designed by the renowned

reflects the evolution of American

phur springs in 1778 by early settlers

architect Frederick Law Olmsted,

leisure and luxury, making it a trea-

marked the beginning of its history.

opened in 1913 and was named The

sured destination with a captivating

The springs, known for their purport-

Greenbrier.

past.

Throughout the 20th century, The

Read the full article here: https://news.

ed healing properties, attracted visitors seeking wellness and relaxation.

Greenbrier continued to expand,

centurionjewelry.com/articles/detail/

By the early 19th century, the area

adding golf courses, a casino, and

the-greenbrier-resort-a-historical-haven-

had become a popular destination

other amenities to cater to its elite cli-

home-to-2025-centurion-summer-show

MISSION: SALES

MAY / JUNE 2025

MISSION: SALES

MAY / JUNE 2025

HOW AI IS HELPING RETAIL BRANDS CREATE

PERSONALIZED MARKETING AT SCALE New York, NY--Artificial intelligence

cording to Inc., this targeted approach

(AI) is reshaping how retailers con-

resulted in a 15% increase in sales.

nect with consumers, making tai-

Such strategies capture attention

lored marketing strategies achiev-

and collect zero-party and first-party

Generative AI is rapidly advancing,

able at scale. An article by Inc. states

data, strengthening future interac-

making it possible to create custom-

that brands effectively leveraging

tions and decision-making. AI’s abil-

er interactions that feel natural and

AI are seeing significant growth by

ity to gather and leverage real-time

human-like. AI is bridging the gap

enhancing customer engagement,

data ensures that customer experi-

between automation and personal

predicting future needs, and provid-

ences remain relevant and dynamic.

touch, from real-time chatbots to

ing human-like interactions without constant human intervention.

2. PREDICTIVE ANALYSIS TO ANTICIPATE CUSTOMER NEEDS

3. GENERATIVE AI CONTENT THAT FEELS HUMAN

automated emails. The Inc. article quotes a 2023 eMarketer survey highlighting that cus-

Even the most skilled marketers

tomer experience professionals ex-

find data interpretation daunting. AI

pect generative AI to revolutionize

simplifies this process by accurately

support and marketing efforts. Six

identifying patterns and predicting

out of ten consumers reported be-

customer preferences. One of the

ing unable to distinguish between

most effective predictive analysis

conversations with AI chatbots and

applications is Amazon’s market-

human agents.

One of the most practical ways retail-

ing strategy, where AI recommends

Retailers integrating generative AI

ers use AI is location-based customer

products based on browsing history

into customer engagement strate-

engagement. With most consumers

and purchase patterns.

gies can maintain 24/7 communica-

carrying smart devices while shop-

The article states that Amazon’s AI

tion without human input. Whether

ping, AI tools can detect proximity

suggests more than just products.

personalized

and trigger personalized interactions.

It even predicts clothing sizes that

customer support, these tools are

By engaging customers near a store,

fit customers correctly, reducing

game-changers for brands looking to

brands stay top-of-mind, prompting

returns and boosting satisfaction.

increase engagement and drive sales.

purchases in real-time.

This seamless shopping experience

The article cites Starbucks as an ex-

retains customers and minimizes

ample, which uses the AI-driven

churn, enhancing lifetime value and

Learn more in this article by Inc. at:

GenesisX platform to foster at-loca-

brand loyalty.

https: //www.inc.com/joel-comm/3-ways-ai-

tion engagement. The system de-

By analyzing purchase data and

can-create-more-tailored-marketing-strate-

tects customers nearby and delivers

behavioral

gies-for-retail-brands/91158971

immersive, personalized content—

ers brands to anticipate customer

like quizzes and infographics—rele-

needs, making marketing efforts

vant to the Starbucks experience. Ac-

more efficient and impactful.

[Image via istockphoto.com] The

article

notes

the

following

points.

1. LOCATION-BASED ENGAGEMENT TO BOOST SALES

patterns,

empow-

recommendations

MISSION: SALES

MAY / JUNE 2025

MISSION: SALES

MAY / JUNE 2025

HOW TO SELL DIAMONDS LIKE A PRO: TIPS FROM SOTHEBY’S New York, NY--Selling diamonds isn’t

historical sales data, monitoring cur-

targeted outreach ensures that the

just about finding a buyer—it’s about

rent market trends, and consulting

right people see your diamond.

maximizing value and navigating the

with professionals who understand

complexities of the diamond market.

the fluctuating dynamics of the di-

According to Sotheby’s, success in

amond market. By combining in-

diamond sales hinges on a strategic

sights from multiple sources, sellers

approach that combines expertise,

can set a price that aligns with buy-

To maximize exposure, it’s essential

accurate pricing, and global reach.

ers’ willingness to pay while maxi-

to leverage multiple sales channels.

Sotheby’s highlights essential tips to

mizing value.

Options like live and online auctions, fixed-price retail platforms, and pri-

help you sell your diamonds like a seasoned expert. [Image via istockphoto.com]

UTILIZE MULTIPLE SALES CHANNELS AND BUILD TRUST

MAXIMIZE REACH WITH A GLOBAL CLIENT BASE AND STRATEGIC MARKETING

vate sales allow sellers to reach different buyer segments. By diversifying the selling approach, sellers increase the likelihood of connect-

LEVERAGE EXPERTISE AND ACCURATE PRICING

Reaching the right audience is cru-

ing with the right buyer at the right

cial when selling diamonds. Con-

price.

necting with seasoned collectors

Trust is paramount when deal-

One of the most critical aspects of

and new buyers can significantly

ing with high-value assets like di-

selling diamonds is working with

increase the chances of a successful

amonds.

Establishing

credibility

experienced professionals who un-

sale. An effective marketing strate-

through

transparency

and

clear

derstand the nuances of valuation.

gy should include digital channels,

communication

the

dia-

A reliable team typically includes

social media promotions, and tar-

mond’s qualities and provenance

certified gemologists and apprais-

geted advertising campaigns aimed

helps build confidence among po-

ers with decades of experience as-

at high-net-worth individuals. Pro-

tential buyers. A trustworthy reputa-

sessing each diamond based on the

fessional photography and editorial

tion and a proven track record make

four Cs—cut, clarity, color, and carat

content can enhance the presen-

a significant difference in achieving

weight—as well as its historical sig-

tation and attract serious collectors

successful transactions.

nificance and rarity.

worldwide.

Accurate pricing is fundamental to

Combining organic reach and paid

a successful sale. According to ex-

promotions helps maintain visibility

Learn more in this article by Sotheby’s at:

perts, data-driven methods are es-

in competitive markets. High-reso-

https://www.sothebys.com/en/articles/sell-dia-

sential for competitive and realistic

lution images and compelling narra-

monds-like-an-expert-with-these-7-tips

pricing. This often involves analyzing

tives add an emotional appeal, while

about

MISSION: SALES

MAY / JUNE 2025

ADVERTISERS INDEX ADAPTIVE.........................................................PAGES 38-39

LUXURY DISPLAY GROUP.......PAGES 40-41

AG COLOR........................................................PAGES 30-31

MIDAS CHAIN.............................................PAGES 10-11

ALLISON KAUFMAN.........................PAGE 45

MERCURY RING......................................PAGE 43

ARIHA.....................................................................PAGES 34-35

MONTAGNE...................................................PAGE 55

ASHI COUTURE .......................................PAGES 20-21

PENNY PREVILLE.................................PAGES 12-13

BENCHMARK..............................................BACK COVER

SAVOIA.................................................................PAGE 23

BERKLEY / LAVALIER.....................PAGE 51

SHEFI DIAMONDS...............................PAGE 49

BRILLIANT ELEMENTS..................PAGES 28-29

SHY CREATION.........................................PAGES 4-5

COSTAR................................................................PAGES 32-33

SMILING ROCKS, INC......................PAGES 36-37

DHARM INTERNATIONAL........PAGE 47

STEVEN ROYCE........................................PAGES 8-9

DILAMANI.........................................................PAGES 18-19

UNEEK....................................................................INSIDE FRONT PAGE

EPOQUE..............................................................PAGE 15

& GATEFOLD, PAGES 24-25

EVERSPARK BRIDAL.......................INSIDE BACK COVER

UNITED PMR................................................PAGE 57

IDD LUXE...........................................................PAGES 16-17

WILLOW.............................................................PAGES 6-7

JEWELERS MUTUAL........................PAGE 53 JEWELS BY JACOB............................PAGES 2-3 LASHBROOK................................................PAGES 26-27

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516.455.2615 AUG 17-19, 2025

MISSION: SALES

MAY / JUNE 2025