Issuu

2026

JEWELRY STORE DESIGN GUIDE

2026 CENTURION SUMMER SHOW AT THE BREAKERS PALM BEACH PREVIEW SECTION SCHEDULE, FLOORPLAN, EXHIBITORS & MORE! STARTS ON PAGE 62

BUILDING ON THE MANY INHERENT ADVANTAGES OF IN-STORE VS. ONLINE SELLING | YOUR LOGO'S PART IN YOUR STORE DESIGN STORY (PARTS 1 & 2) | BASIC LIGHTING INFORMATION FOR JEWELRY STORES & THE ESSENTIAL LIGHTING RULES | CEILING DESIGN TRENDS FOR JEWELRY STORES | MAJOR MISTAKES TO AVOID IN JEWELRY STORE DESIGN | THE JEWELRY STORE IMAGE | HOW THE 2026 PANTONE COLOR OF THE YEAR INFLUENCES RETAIL AND JEWELRY | NEW CONSTRUCTION AND REMODELS FOR JEWELRY STORES SHOULD USE DURABLE MATERIALS

MISSION: SALES READ 7 GREAT ARTICLES TO BOOST SALES! STARTS ON PAGE 96

EXPERT ADVICE FROM THE CENTURION COLUMNIST AND JEWELRY STORE INTERIOR DESIGNER LESLIE MCGWIRE

2026 SUMMER SEASONAL CENTURION THE BREAKERS | BOOTH 224

UNEEK

LUXURY ALWAYS | LIVED-IN ELEGANCE

2026 SUMMER SEASONAL COLLECTIONS

EMBRACED COLLECTION

PYRUS GENESIS COLLECTION

UNEEK

UNEEK.COM

ROOTED COLLECTION

JBJ AD

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JBJ AD

| 2026 JEWELRY STORE DESIGN GUIDE | 7

SHY CREATION AD

8 | 2026 JEWELRY STORE DESIGN GUIDE |

SHY CREATION AD

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ASHI

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ASHI

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LEVIAN

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| 2026 JEWELRY STORE DESIGN GUIDE | 17

TABLE OF

CONTENTS

28 WELCOME LETTER 110 HOT SELLERS 116 ADVERTISERS INDEX

CENTURION SUMMER SHOW 2026 PREVIEW SECTION FOR AUGUST 30 - SEP 1 SHOW AT THE BREAKERS PALM BEACH. EXHIBITORS, FLOOR PLAN, SPEAKERS AND SCHEDULE. PAGES 62-79

YOUR LOGO'S PART IN YOUR STORE DESIGN STORY PART 1

BASIC LIGHTING INFORMATION FOR JEWELRY STORES & THE ESSENTIAL LIGHTING RULES

MAYOR MISTAKES TO AVOID IN JEWELRY STORE DESIGN

THE JEWELRY STORE IMAGE

HOW THE 2026 PANTONE COLOR OF THE YEAR INFLUENCES RETAIL AND JEWELRY STORE TRENDS

NEW CONSTRUCTION AND REMODELS FOR JEWELRY STORES SHOULD USE DURABLE

BUILDING ON THE MANY INHERENT ADVANTAGES OF IN-STORE VS. ONLINE SELLING

CEILING DESIGN TRENDS FOR JEWELRY STORES

MATERIALS

100

YOUR LOGO'S PART IN YOUR STORE DESIGN STORY PART 2

MISSION: SALES

HOW TO USE SCARCITY WITHOUT BREAKING CUSTOMER TRUST

WHY EXPERIENTIAL PROMOTIONS CAN BEAT DISCOUNTS FOR JEWELERS

WORD-OF-MOUTH MARKETING IN RETAIL: HOW IT WORKS, WHY IT BUILDS TRUST, AND HOW TO SCALE IT

104

106

108

MISSION: SALES

HOW RETAILERS CAN IMPROVE CUSTOMER SERVICE ACROSS CHANNELS

HOW JEWELRY BRANDS CAN MEASURE AND IMPROVE EMAIL CONVERSION

HOW A JEWELRY CONSULTATION HELPS MATCH PIECES TO STYLE, STORY AND USE

102 MISSION: SALES WHY THE SECOND PURCHASE MATTERS FOR RETAIL LOYALTY

18 | 2026 JEWELRY STORE DESIGN GUIDE |

DILAMANI

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ARIHA

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ARIHA

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LASHBROOK

22 | 2026 JEWELRY STORE DESIGN GUIDE |

Most customers ask for gold or tungsten because they aren’t aware of what’s available. Every customer, and your bottom line deserve better.

LASHBROOK

Create a ring in Lashbrook Builder; it’s the best tool for helping clients tell their story and build meaning. | 2026 JEWELRY STORE DESIGN GUIDE | 23

JEWELEX

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JEWELEX

| 2026 JEWELRY STORE DESIGN GUIDE | 25

EVERY MOMENT DESERVES A COSTAR

COSTAR

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COSTAR

| 2026 JEWELRY STORE DESIGN GUIDE | 27

GET WINNING STORE DESIGN IDEAS; PLANNING INFO FOR CENTURION SUMMER SHOW; AND POWERFUL SELLING TIPS, ALL IN THIS ISSUE! We hope you enjoy this information-packed issue from The Centurion!

resorts. The event combines business, networking, and hospitality in a

It covers the latest in the world of Jewelry Store Design; planning for the

way few industry gatherings can match. Inside this guide you’ll find what

upcoming Centurion Summer show at The Breakers Palm Beach, August

you need to get ready for the show: Jewelry Store Layout and Design

30-September 1; and also features an in-depth MISSION: SALES sell-

EXHIBITOR LISTS | FLOOR PLAN | FULL SHOW SCHEDULE, plus special

ing-ideas section and HOT SELLERS new product items.

more on experiential indulgences

retail, part cultural venue, and part social

justing to new price sensitivity and evolv-

on jewelry, a trend that accelerated

experience. The Tiffany Blue Box Café ex-

ing to meet the needs of younger, more diverse luxury consumers.

exclusively on display and transaction,

sharply through 2024 and 2025.

tends the brand's signature aesthetic into

• Exclusivity drives loyalty. Invite-on-

breakfast and afternoon tea. Guests be-

ly events and private activations cre-

come immersed in the brand's identity be-

First, affordable luxury and entry-level cat-

ate the word-of-mouth and brand

fore touching a single piece of jewelry, and

egories speak to new luxury consumers.

advocacy that paid media cannot

they leave with a memory, not just a receipt.

Meanwhile, jewelry and watches stand out

replicate.

as investment pieces among more afflu-

Engineering Every Sensory Detail

• Physical stores must earn their floor space. Stores that blend jewelry

Experience design in jewelry stores means

retail, hospitality, and entertainment

engineering every sensory detail—sound,

Second, luxury jewelry consumers value

into a single experience see higher

scent, lighting, pacing—to reinforce brand

experience over ownership. The luxury

30 | 2026 JEWELRY STORE DESIGN GUIDE |

ent consumer groups.

Jewelry Store Rendering.

Photo by Esin Tellioglu from iStock.com.

Luxury jewelry beyond price and status

consumer behavior shows that experi-

for brands to create scarcity and excite-

ences are increasingly prioritized over

ment through exclusive online product

ownership, boosting the jewelry and im-

drops and private virtual communities. In While price and prestige have long been

mersive events categories. The value of

an increasingly digital world, physical re- key to defining luxury, younger shop-

experience goes beyond the purchase

tail is evolving into a stage for immersive pers are looking beyond these features

of specific experiences and extends to

brand storytelling.

and perceive luxury to be tied to qual-

the purchasing of jewelry. The in-store

ity, uniqueness, and self-expression.

and post-purchase experiences can

The use of online stories and spaces for Jewelry is more about individuality and

be enhanced through invitation-only

research may have become an integral emotional connection. Offering person-

events, VIP access, and exclusive ser-

part of the purchasing journey, but the alization and opportunities to co-create

vices that help cultivate community and

store experience remains key. There- can incite interest among younger gen-

reinforce exclusivity.

fore, jewelry stores remain important erations, who primarily want to express and can help elevate customer satisfac- their individuality through jewelry and

Third, exclusivity can be retained in luxu-

tion in the luxury segment. The signifi- experiences that reflect that. Bespoke

ry jewelry stores through a scarcity mind-

cant investment in the brick-and-mortar jewelry, customization, limited editions,

set. Offering limited edition collections

store introduced LED walls, comfortable and opportunities to co-create with

and one-of-a-kind items is a key strategy.

seating, drink bars and many more de- jewelry brands resonate strongly, high-

Social media has become a valuable tool

sign elements.

lighting the shift in luxury consumer behavior toward a personalized demand.

| 2026 JEWELRY STORE DESIGN GUIDE | 31

GOLDORA

LUXURY THAT FEELS LIKE YOU

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YOUR LOGO’S PART IN YOUR STORE DESIGN STORY PART 1 OF 2 It’s essential that a physical and pleasing

that causes consumers to judge your

shopping experience start with a good

business by its appearance –can work to

The Logo Foundation of Your Brand Identity

design, so take a good hard look at your

your advantage if you have a solid logo to

Successful branding is about telling

overall jewelry space and remember that

speak for your company.

a story that will influence customers’ emotions – plain and simple. And, while

what you may think are small, overlooked details play an important role in helping a

For example, think about some iconic jew-

it’s true that logo design is only a part

customer understand who you are! Rep-

elry brands and how their logo is designed,

of a company’s brand, it serves as the

etition of those details can reinforce your

as well as how they use it to communicate

foundation for the entire narrative on

store’s positioning and help keep your

a message. Tiffany, for example: The clas-

which the brand is built. Colors, tones,

store foremost in a customer’s mind.

sic font with its serif edges, as well as the

and texts all this is determined by the

use of all upper-case lettering says both

story you’re trying to tell, and your logo

Take your logo, for example. This small

“strength and establishment”, things

sets the stage for this story. These ele-

feature, including the type-font and the

that are important to a person spending a

ments will later translate from your logo

colors you choose can be one of your

good amount of money on something that

onto all your branding materials – letter-

most powerful brandings tools. It can:

will last forever and become a legacy. The

heads, business cards, landing pages,

•

Set you apart from competition

color blue in more “navy” or “royal” hues

you name it – creating a concrete, mar-

•

Convey so much about your store

is often used by banks and financial insti-

ketable brand identity.

•

Keep customers thinking about you

tutions wishing to convey establishment.

long after they leave your store.

However, the now iconic Tiffany “blue”

But no single logo design works for ev-

conveys a more “relaxed” and less stuffy

erybody, and your business is uniquely

establishment message.

yours, and your logo should reflect that

The Logo Grabs Attention Attention spans are short these days

image. So, there are a couple of things

– especially for consumers. As things

It’s continued use, combined with other

that are important to convey in your

stand, companies have about 5-10 sec-

details from the Tiffany DNA have come

logo and what you need to look out for.

onds to convince potential customers

to signify and assure consumers that

Remember these things all need to be

that their products are worth any con-

what comes out of the Tiffany box will

conveyed with color, type, and graphics!

sideration. Enter: Your logo. A logo can

bring joy. Further, the repetitive use that

quickly grab consumers’ attention and

color can cause somebody to think Tif-

First: Make it your own!

communicate your jewelry company’s

fany, even if the physical printed Tiffany

The proper logo should do the following:

core values in an interesting way. That

name is not present. THAT IS THE

•

short attention span – you know, the one

POWER OF A WELL-CHOSEN LOGO.

34 | 2026 JEWELRY STORE DESIGN GUIDE |

Reveal your identity (says something about what you stand for)

Iconic Tiffany logo on Singapore store location. Photo by Wirestock from iStock.com.

•

Invite new customers to get to know

Is Your Logo Scalable?

ence) to water (your company). Logos

you (easily understood, clear. People

You’ll want to ensure that whatever you

are a point of identification: they’re the

are drawn to interesting design ele-

choose is scalable both up and down,

symbol that customers use to recognize

ments and colors)

as well as side to side. Have a graphics

your brand. Ideally, you’ll want people to

The logo you choose for your store,

person do a variety of sizes and see how

instantly connect the sight of your logo

your packaging, your receipts, your

it looks on a rectangular background, a

with the memory of what your compa-

bags and your advertising should

square background and how it looks in

ny does – and, more importantly, how it

promote interest and encourage

combination with some of the other logos

makes them feel about jewelry.

people to at least look and hopefully

from the brands you carry in the store.

purchase from you.

Because a good logo is a visual, aesYou’ll also need to think about the color

thetically pleasing element, it triggers

By the way, that repetition across a va-

of the backgrounds that your logo might

positive recall about your brand that the

riety of in-store, remote and take-away

appear on. Have a graphics person place

name of your company alone might not.

items inspires recall so make sure you are

it on a white page, a black page, a few dif-

And, if we’re all being honest, some of

thinking about how your logo will be used

ferent color pages.

your audience will likely forget the name

across a variety of elements and how it distinguishes you from your competition.

Logos are Memorable Your logo leads the horse (your audi-

of your business, but they’ll immediately associate your logo with their memories of your brand. Continues on page 88

| 2026 JEWELRY STORE DESIGN GUIDE | 35

BRILLIANT ELEMENTS

Brilliant Elements JCK Booth#15056 sales@brilliantelementsusa.com | 212-221-1071 36 | 2026 JEWELRY STORE DESIGN GUIDE |

BRILLIANT ELEMENTS

| 2026 JEWELRY STORE DESIGN GUIDE | 37

BASIC LIGHTING

INFORMATION FOR JEWELRY STORES & THE ESSENTIAL LIGHTING RULES Is your jewelry store struggling to attract

have a clean ceiling; not track lighting.

customers and boost sales? Ever won-

Key Factors in Jewelry Store Lighting Design • Color Temperature: Determines the

your store into a magnet for customer?

Why Is Jewelry Store Lighting Important?

What if I told you that the key to unlocking

Effective jewelry store lighting goes be-

• Color Rendering Index (CRI): Mea-

higher profits and enhancing the shop-

yond mere illumination. It has a profound

sures how accurately lighting re-

ping experience lies in mastering the art

impact on the shopping experience and

veals the true colors of products.

of retail lighting? Get ready as we dive into

consumer behavior. Here's why lighting

• Luminance: The intensity of light

the world of retail lighting, unveiling the

is crucial for businesses:

dered how the right lighting could turn

• Enhances Product Visibility: Well-lit jewelry attracts more attention and en-

Whether a jewelry/boutique owner or

courage customers to explore further.

startup, these rules will shed light on the

• Sets The Mood: Lighting influences

secrets to creating an ambiance that

the ambiance, creating emotions that

not only captivates customers but also

can influence purchase decisions.

drives your business to new heights.

emitted from a surface or source.

• Light

essential lighting rules that can transform your store from dull to dazzling.

warmth or coolness of the lighting.

• Promotes Brand Image: Thought-

Distribution:

How

light

spreads across the store, considering shadows and contrast.

What Are the Benefits of Jewelry Store Lighting? Investing in quality lighting offers numerous advantages for businesses:

ful lighting design reinforces brand

What Are the Different Types of Jewelry Store Lighting?

• Improves Safety: Adequate lighting

Discover the key players in jewelry store

reduces the risk of accidents and en-

lighting: general, accent, and task lighting:

sures a safe shopping environment.

identity and aesthetics.

• Increased Sales – Properly lit products attract more attention and lead to higher sales.

• Better Customer Experience – A well-lit, welcoming environment im-

• General Lighting: Provides overall illumination throughout the store.

How Does Jewelry Store Lighting Work?

• Differentiation – Unique lighting

• Accent Lighting: Highlights specif-

Retail lighting operates on the principles

design can set a store apart from

of aesthetics, psychology, and function-

competitors.

ic products or displays.

proves customer satisfaction.

• Task Lighting: Illuminates functional

ality. It involves the strategic placement

• Energy Efficiency – LED lighting

areas like checkout counters or fitting

of various light sources, fixtures, and

and controls help reduce energy

rooms. Today, the preference is to

controls to achieve specific objectives.

consumption and operational costs.

38 | 2026 JEWELRY STORE DESIGN GUIDE |

The Essential Lighting Rules of Jewelry Stores In the jewelry stores fierce competition, lighting shapes behavior, boosts visibility, and transforms the shopping experience. Apply these principles to create an inviting space that connects with your audience.

Understand Your Audience: To create an impactful lighting design, it is vital to understand your target audience and their preferences. Different demographics respond to lighting differently, so tailoring your lighting choices to match your customer base can significantly affect their shopping experience.

Balance Brightness and Contrast: Finding the right balance between the overall brightness of your store and the

Woman shopping at a jewelry store with good lighting. Photo by Halyna Sakva from iStock.com.

contrast needed to accentuate specific

Highlight Key Areas

Stay Compliant

products is essential. A well-balanced

Accent lighting is a powerful tool for

Compliance with local regulations and

lighting

the

drawing attention to specific areas or

safety standards is essential when install-

jewelry stands out while maintaining a

products within your store. Use focused

ing and maintaining lighting. Adhering to

comfortable and inviting atmosphere.

beams to highlight featured products,

these guidelines ensures the safety of

promotional displays, or any sections

both your customers and employees.

scheme

ensures

that

Consider Energy-Efficient Lighting

that deserve special attention.

ing not only helps reduce operational

Prioritize Safety

Psychological Impact of Lighting on Consumer Behavior

costs but also aligns with environmen-

Ensuring the safety of your customers is

Lighting not only illuminates a space but

tally conscious practices, making your

paramount. Properly illuminate all walk-

also significantly impacts consumer be-

store more sustainable and appealing to

ways, entrances, and exits, and elimi-

havior and emotions. Properly designed

eco-conscious customers.

nate shadows or obstructions that could

lighting can create a sense of comfort,

pose a risk to shoppers.

trust, and excitement, positively influ-

Opting for energy-efficient LED light-

Layer Your Lighting

encing customer buying decisions. On

Implementing a combination of different

Stay Updated

the other hand, poorly executed lighting

lighting types, such as general, accent,

Regular maintenance of your lighting

can lead to discomfort and even a lack

and task lighting, adds depth and visual

system is crucial to ensure its optimal

of interest in the jewelry on display. As

interest to your store layout. Each lighting

performance. Promptly replace faulty

businesses in the jewelry industry, un-

layer serves a unique purpose in showcas-

bulbs or fixtures to avoid any disruptions

derstanding and utilizing the psychologi-

ing jewelry, guiding customers, and creat-

in the lighting quality of your store.

cal impact of lighting is crucial to engage

ing an immersive shopping environment.

customers and drive sales.

| 2026 JEWELRY STORE DESIGN GUIDE | 39

SAVOIA ITALY

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SAVOIA ITALY

CEILING

DESIGN TRENDS FOR JEWELRY STORES In the ever-evolving world of interior de-

ern domes might be shallower and more

sign, a change is happening right above

subtle than their classical counterparts.

our heads. Ceilings, once the forgotten

But ceilings still add a sense of drama

Bold Patterns: Embracing Maximalism in Ceiling Design

“fifth wall,” have become bold, state-

and importance to a space. Some inno-

For those who believe more is more,

ment-making canvases that elevate en-

vative designs play with asymmetrical or

ceiling design is embracing maximalism

tire spaces. In this new era of design,

off-center domes for a more contempo-

with open arms. This trend is all about

modern ceilings are no longer just about

rary feel. See the picture of the ceiling I

making a statement and turning the ceil-

aesthetics, but about function, sustain-

designed for Crocker’s Fine Jewelry.

ing into the focal point of a room. Intricate patterns and bold geometrics are

ability, and the seamless integration of technology. These are the top trends and design ideas transforming ceilings into

Smart Ceilings: Integrating Technology Above

sign. Think elaborate ceilings with gold leaf detailing, or ceilings adorned with

the centerpieces of modern interiors.

Embracing Curves: Soft Lines in Modern Ceilings

key elements of maximalist ceiling de-

In our increasingly connected world, ceil-

complex Islamic geometric patterns.

ings are becoming smarter too. Integrat-

These designs often draw inspiration

ing technology into ceiling design opens

from various cultural traditions, blending

new possibilities for both functionality

them in new and exciting ways.

While straight lines have dominated

and aesthetics. Smart technology inte-

modern design for years, we are now

gration is at the forefront of this trend.

Color plays a crucial role in maximalist

seeing a resurgence of curves and or-

Ceilings are now incorporating hidden

ceilings. Gone are the days of the stan-

ganic shapes in ceiling design. This trend

speakers, fire suppression systems, ad-

dard white ceiling. Now, deep earthy

softens spaces and can make rooms feel

justable lighting systems, and even cli-

tones, vibrant colors, and even multi-col-

more welcoming and intimate. These

mate control elements. Imagine walking

or gradients are making their way over-

curved ceilings add a sense of height

into a different room where the ceiling

head. These colorful acoustical ceilings

and grandeur to spaces, while also cre-

automatically adjusts the lighting based

can dramatically alter the mood of a

ating interesting focal points.

on the time of day or your preferences, or

space, making rooms feel more intimate,

where your favorite music seems to flow

energetic, or serene.

Domed ceilings are another way designers incorporate curves overhead. Mod-

42 | 2026 JEWELRY STORE DESIGN GUIDE |

from above without any visible speakers.

Acoustical Drop Down Ceiling of Emigh Jewelry Company. Photo credit: Emigh Jewelry Company

Subtle Textures: Minimalist Ceilings with Depth

Monochromatic color schemes are of-

artistic expressions, there is a ceiling

ten used in textured minimalist ceilings.

trend that can transform any room into

By keeping the color consistent, the

a standout space.

On the flip side of maximalism, we find

focus remains on the interplay of light

a trend towards textured minimalism.

and texture. This does not mean these

From a variety of options to cutting-edge

This approach adds depth and interest

ceilings are always white—warm col-

tech integrations and artistic installa-

to ceilings while maintaining a clean,

ors like beiges, and even muted blues

tions, ceilings are no longer an after-

modern aesthetic. Subtle relief pat-

can create a serene backdrop that still

thought in design. Ceilings are a crucial

terns are a hallmark of this trend. These

draws the eye upward. The shallow dry-

element that can define a space, set a

can be achieved using textured paint,

wall drop-down ceiling with LED lighting

mood, and showcase innovation. Imag-

plaster techniques, or carefully de-

is extremely popular.

ine the possibilities, remember that the

signed architectural elements. The goal

ceiling is more than just a store cover—

is to create a play of light and shadow

Modern ceilings are breaking bound-

it’s a canvas, a technological interface,

that changes throughout the day, add-

aries and proving that the sky is truly

and a statement of your design feelings

ing visual interest without overwhelm-

the limit when it comes to interior de-

store image. So go ahead, reach for the

ing the space.

sign. Whether drawn to sustainable

stars, and let your ceilings soar to new

options, tech-savvy solutions, or bold

heights of style and innovation.

| 2026 JEWELRY STORE DESIGN GUIDE | 43

SMILING ROCKS

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| 2026 JEWELRY STORE DESIGN GUIDE | 45

MAJOR MISTAKES TO AVOID IN JEWELRY STORE DESIGN Creating interior design for jewelry store

tional and relevant for years to come.

space is both functional and aesthetical-

will take place in the space. For an office, this means thinking about workflow, storage solutions, and ergonomic furniture. In

an office, or other part of the store and a

Ignoring the Brand's Identity and Audience

complete store venue, the right interior

One of the most critical aspects of jewelry

tegic jewelry placement, ample walking

design can significantly impact your busi-

interior design is ensuring that the space

space, and convenient checkout areas.

ness's success. Unfortunately, many jew-

reflects your brand's identity. Your interior

By prioritizing functionality alongside

elry store businesses fall into common de-

design should tell a story about who you

aesthetics, you can create a space that

sign traps that can hinder their operations

are and what you stand for. Ignoring this

is not only visually appealing but also

and brand image. This article will guide you

can result in a space that feels generic and

practical and efficient. This balance is

through the most common interior design

disconnected from your brand.

crucial for the long-term success of your

ly pleasing. Whether owners designing

mistakes and show you how to avoid them.

the jewelry case settings, it involves stra-

jewelry store interior design. To avoid this mistake, start by defining

Not Factoring in Future Business Growth When designing a jewelry store space,

your brand’s core values, mission, and target audience. Use these elements as a foundation for your design choices.

it's essential to consider not just your

Neglecting the Impact of Lighting Lighting plays a pivotal role in setting the tone and mood of jewelry store. Yet, it is

current needs but also future growth.

Incorporating your brand's colors, logo,

often an afterthought in the design pro-

Failing to factor in future business

and unique elements into the design

cess. Neglecting the impact of lighting can

growth can result in a space that quickly

can create a cohesive and memorable

result in a dim, or uninviting environment.

becomes outdated or insufficient.

space. Remember, your jewelry store space is an extension of your brand—

Think about how your business might

make sure it speaks to your customers

evolve over the next few years. Will you

and reinforces your brand's message.

need more jewelry cases, workstations, or VIP rooms? Planning for flexibility and

Overlooking the Functional Aspects of Design

scalability can save you from the has-

While aesthetics is essential, function-

sle and expense of frequent redesigns.

ality should never be compromised in

Modular furniture, movable walls, and

commercial interior design. Overlooking

adaptable layouts are excellent solu-

functional aspects can lead to a space

tions for accommodating future growth.

that looks great but fails to meet the

By designing with the future in mind, you

practical needs of your customers.

can create a space that remains func-

Consider the day-to-day activities that

additional storage, or conference rooms

Jewelry store with poor lighting.

Photo by dejankrsmanovic from iStock.com.

46 | 2026 JEWELRY STORE DESIGN GUIDE |

To avoid this mistake, consider the dif-

Failing to Create a Cohesive Design Theme

A cohesive design theme not only en-

ferent types of lighting that will best suit

A common mistake in commercial inte-

hances the visual appeal of your space

your total jewelry store space. Ambient

rior design is failing to establish a cohe-

but also contributes to a more profes-

lighting provides general illumination,

sive design theme. This can result in a

sional and polished appearance.

task lighting focuses on specific areas

disjointed and chaotic space that lacks

for activities like viewing jewelry or work-

harmony and consistency. To create a

ing, and accent lighting highlights archi-

cohesive design, start by choosing a

Underestimating the Power of Professional Help

tectural features or décor.

central theme or concept that aligns

Many businesses attempt to tackle jew-

with your brand's identity. This theme

elry store interior design on their own,

Natural light is another critical factor. Max-

should guide all design decisions, from

underestimating the value of profession-

imizing natural light can enhance the over-

color schemes and furniture choices to

al help. While DIY projects can be fun and

all ambiance and reduce energy costs. Us-

decor and layout.

cost-effective, they often lack the expertise and experience that professional

ing large windows, and reflective surfaces

designers bring to the table.

can help bring more natural light into the

Consistency is key. Use a limited color

space. Proper lighting design creates a

palette, repeat patterns or motifs, and

welcoming and comfortable environment

select furniture and decor that comple-

Hiring a professional interior design com-

that enhances the user experience and

ment each other. This will create a unified

pany can save you time, money, and stress

complements the overall design.

look that ties the entire space together.

in the long run. They have the knowledge and skills to create a space that is both beautiful and functional, tailored to your specific needs and preferences. Professionals can also help you avoid costly mistakes and ensure that your design complies with building codes and regulations. Their expertise can make a significant difference in the overall success of your jewelry store interior design project. That way, you can equip yourself with all the necessary knowledge regarding this subject. Commercial interior design is a complex and multifaceted process that requires careful planning and consideration. By avoiding these common mistakes, you can create a space that not only looks fantastic but also supports your business's goals and enhances the user experience. Remember to align your design with your brand's identity, prioritize functionality, pay attention to lighting, establish a cohesive theme, seek professional help when needed, and plan for future growth. These principles will guide you towards a successful and

Cartier retail store with good lighting. Photo by tang90246 from iStock.com.

impactful commercial interior design.

| 2026 JEWELRY STORE DESIGN GUIDE | 47

Timeless Design. Modern Luxury. Four Generations in the Making. 212-575-9127

48 | 2026 JEWELRY STORE DESIGN GUIDE |

DSLPEARL.COM

info@dslpearl.com

BOOTH 322 & 324

| 2026 JEWELRY STORE DESIGN GUIDE | 49

THE JEWELRY STORE IMAGE An essential topic to discuss with my cli-

style and function in your store that in-

and sometime scale down the shop area

ents is the importance of “First Impres-

corporates different factors to tie into

if you can. These areas do not generate

sions.” I often ask my clients to close

the whole jewelry shopping experience.

money, therefore should not be taking

their eyes and imagine walking into their

For example, if you are selling many dia-

up a lot of the store.

store, then ask themselves: “What does

mond jewels in your store, there needs to

your Image say about your business?”

be an area that stands out as a WOW.”

Jewelry store entrances need a visual

The Space Plan

your store’s size and shape. As you create

hook that draws a customer’s atten-

Let’s touch on one of the most import-

the layout and display options, consider

tion to the store. Every time a customer

ant design elements, which is the space

whether you want straight, diagonal, geo-

walks through the door, their first im-

plan. Owners always ask me how to gen-

metric, or curved layout options. Many

pression causes them to form an imme-

erate more money out of the square feet

studies show that clients naturally turn right

diate opinion about your business based

they have. The rule of thumb is that the

when they enter a store. That is where the

on the jewelry store environment that

back offices should only take up 25%-

most important jewelry should be: whether

they experience. In just a few seconds,

35% of the total square footage and

it’s bridal jewelry or fashion jewelry.

customers will decide if your business is

the rest of the square footage should be

well-designed and a professional estab-

showroom. Always reminding my owners

Let’s shift gears now and talk about the

lishment. This is the big picture: What

to think about what is generating money

elements and furnishings in a jewelry

are you selling, and who are you selling

and what is not. For example, encourage

store to make it beautiful and timeless.

to? There needs to be a consistency of

owners to minimize breakrooms, offices,

First, lighting is one of the most import-

Another important consideration for space planning is choosing a floor plan that fits

ant features when it comes to designing your store. This is because the placement of each light is critical so all the jewelry will reflect the light and look more sparkly. Chandeliers are a great statement and can add a big “wow factors.” Besides having perfect technical lighting over the jewelry cases, it is so important to have decorative chandeliers and sconces. As a designer, I see the chandelier as an accessory that gives the space the look and elegance needed in every store. It reminds me of a beautiful brooch or a stunning necklace that Clean store layout. Image by Onurdongel from iStock.com.

50 | 2026 JEWELRY STORE DESIGN GUIDE |

complements the overall look. The chan-

deliers do the same thing. What do your

use carpet tiles in some areas. With car-

recent years regarding durability. Own-

Chandeliers look like?

pet tiles, owners do not have to rip up the

ers cannot create a textural wall or a

entire carpet when there is a stain; they

patterned wall any other way than with

Quality of Cases Should Not Be Compromised

only replace the tile itself. I usually only

wallcovering. For the price, it gives the

use carpet behind the jewelry cases for

space a big impact on the surroundings.

Secondly, jewelry case design is so im-

the sales staff who stand for hours. I also

There are wall coverings for every de-

portant for the overall look of the store.

use carpet tiles in the back offices.

sign style: whether your store is more

This is where much of the budget should

traditional or contemporary. There is a

go, and past owners always say it is so

Another helpful element is choosing the

wall covering that will match the style to

worth the money. Where you showcase

correct paint of wall covering for your

perfection and immediately elevate your

your diamonds and jewelry should always

store. These elements are so important

store's overall design. It is recommend-

be the highest quality. Having high-quality

to the overall interior design concept for

ed that paint and wall covering should be

jewelry cases says a lot about your store.

the entire jewelry store look and feel. I al-

changed out every 3-5 years so clients

It is recommended that jewelry case de-

ways tell my clients to think about the teal

see a new look in the store. Each store

sign be one of, if not the most important

blue used with the Tiffany Jewelry brand,

is unique according to the store owner’s

design element within your store.

the red can of Coca-Cola, the red/yel-

goals and vision.

low arches of McDonald's, and the green But I always start my projects by design-

from Rolex. These colors are defining fea-

ing the floor first. Flooring will be one of

tures of each company. You can make a

Change Something Minor Every 3-5 Years

the largest purchases you will make in a

certain color a predominant element of

It would be recommended to start

remodel or new space. The preference is

identification and associate it with your

changing your store's overall look to keep

to use only two flooring types in a store.

brand. Properly chosen colors will define

it up to date and current. Owners could

The go-to floorings are very thick (glued

your brand’s value in the jewelry store.

change something minor in your store every 3-5 years. What does that mean?

down) vinyl planks and porcelain tile floors. Both floors hold up in a commercial

It is important to use commercial wall

This means painting an accent wall or us-

store and require no maintenance – you

coverings in certain areas of the store

ing wallcovering on that wall. Change out

can mop and go. An owner will not have to

as a design element. Commercial wall

the lightboxes or art on the wall. Change

sand and refinish the floors. I also love to

covering has advanced significantly in

the seating area and drink cart or bar to give clients a new feel to the space without spending much money. If the store is about 5-15 years old, you need to look closely at what needs to be replaced to have a fresh look for your clients. This could mean new jewelry cases and the display elements inside the case. It could mean you are upgrading your entire brand and logo for your store. Sometimes the floor and walls also need to be replaced with up-to-date finishes. The goal is to always choose finishes that you and your clients think are timeless and very classic.

High quality jewelry cases. Photo by Maroke from iStock.com.

| 2026 JEWELRY STORE DESIGN GUIDE | 51

SABAN ONYX

52 | 2026 JEWELRY STORE DESIGN GUIDE |

SABAN ONYX

| 2026 JEWELRY STORE DESIGN GUIDE | 53

HOW THE 2026 PANTONE COLOR OF THE YEAR INFLUENCES RETAIL AND JEWELRY STORE TRENDS The Pantone Color of the Year for 2026

tail research continues to reveal that the

is the “Cloud Dancer,” a soft shade of

thoughtfully planned for the jewelry fix-

has selected a shade of white for its

color of physical environments such as material, acoustics and lighting enhances the decision-making process.

annual color. This choice is intended to

In the jewelry store, where purchases

rials and wall covering.

symbolize a fresh start and a calming

are often emotional and personal, Cloud

influence from this busy world (PANTONE

Dancer becomes especially important.

white. This marks the first time Pantone

11-4201). Cloud Dancer is a "lofty white

wood and stone. Cloud Dancer is enriched through contrast which can be ture and wall designs with textural mate-

An important interior design uses will be the wall color and background which

neutral" that acts as a blank white canvas for creativity, calmness and quiet reflection. The color selection

This shift aligns with a broader softer

serves as an ideal, quiet backdrop that

movement toward values like mind-

makes the jewelry space feel larger,

fulness, and a deeper connection to a

brighter, and more open, and reflect-

was influenced by a desire for simplicity

simpler view of the retail world. Interior

ing light softly. Also, creating a calming

and a break from the overstimulation of

designers and brands are already em-

store atmosphere and the serene envi-

modern life.

bracing this tone like this in fashion, retail

ronments intended for the customers

décor and jewelry store design. This lofty

to relax and focus on jewelry. Jewelry

The Pantone Colors of the Year is a color

white neutral shade of white is shaping

showrooms can use this color to sup-

trend forecast for the consumers, which

the way we use color to tell stories, en-

port clarity and concentration for their

means that it is intended to be used for

gage experiences, and help build trust

customers.

jewelry elements and designs. The store

for jewelry spaces to create an environ-

itself becomes part of the experience:

ment of comfort.

helping customers feel comfortable, fo-

Cloud Dancer enhances interior design jewelry spaces that are both luxurious and inviting to the customers. Wheth-

Some creative brands renew their look

The white neutral color is designed to be versatile while pairing well with various hues across different palettes. Some examples include using

every year according to the new color in

pastels and neutrals that allows sub-

evoke trust and confidence. Its under-

reference to the gem color wheel. There-

tle shifts in light and tone to shine and

stated elegance makes it spaces that

fore, this color of the year is meant to

offering an understated look. Another

feel composed, intentional and unhurried

be used for marketing and product cre-

example would be using natural hues

which is ideal for a jewelry store design.

ation, not necessarily a rebranding. Re-

when combined with organic colors like

cused, and emotionally connected, rather rushed or overwhelmed.

54 | 2026 JEWELRY STORE DESIGN GUIDE |

er used for the main walls, upholstery or showroom marble flooring; its sensorial warmth makes it ideal for cultivating.

White visually clean environment. Image by Panaya Chittaratlert from iStock.com

| 2026 JEWELRY STORE DESIGN GUIDE | 55

W HNATIONAL Y PA RT N ERARETIES R WITH US

DRIVE MORE FOOT TRAFFIC TO YOUR STORE

ACQUIRE NEW CUSTOMERS EFFECTIVELY

INCREASE STORE CREDIT AND JEWELRY SALES

CREATE IMPACTFUL CUSTOMER ENGAGEMENT

GENERATE INCREMENTAL REVENUE

PARTNER WITH THE ESTATE BUYING LEADER

W H AT D O W E D O ? ☐ National Rarities partners with jewelers nationwide to host 3-day estate evaluation and buying events. We cover all advertising featuring your store’s name and logo — at no cost to you. ☐ We pay you a 10% commission on everything we buy during the event, plus on any referrals afterward. 56 | 2026 JEWELRY STORE DESIGN GUIDE |

☐ Our events drive increased foot traffic, averaging 180+ customers per event, giving customers the opportunity to browse and spend in your store. ☐ We refer any repair or custom work directly to you, creating ongoing business beyond the event.

F RO M O U R F O U N D E R When I started National Rarities in 2009, it was built on a simple belief: relationships matter. With a commitment to honesty, expertise, and exceptional service, the company that started in my parents’ basement has grown into a national industry leader trusted by retailers and customers across the country. Over the years, we’ve been fortunate to build lasting partnerships with more than 500 retail jewelers and host over 1,000 events annually. That growth has never been about numbers alone. It’s been about earning trust, delivering value, and helping our partners create meaningful experiences for their customers. We’re also proud of the strong relationships we’ve cultivated with respected organizations like CBG, AGS, RJO, IJO, and the Centurion Jewelry Show. These partnerships have helped shape our industry knowledge and strengthen our ability to serve retailers at the highest level.

5000+ FIVE STAR REVIEWS!

At the heart of everything we do are the values that have guided us from day one: empathy, expertise, and customer service. Those principles continue to influence every decision we make and every relationship we build. Today, we are investing more than ever in our team, our partners, and the future of our company. This includes a new headquarters that will house all of our employees under one roof and, eventually, one of the best gemology labs in the country. As we look ahead, we’re excited to continue growing, innovating, and finding new ways to support the retailers and communities we serve. With gratitude, Dennis McCaffrey Founder & CEO

BOOTH T5

GIA Accredited Jewelry Professionals and | 2026 JEWELRY Graduate STORE DESIGN GUIDE | 57 Gemologists

Huntington Jewelers.

Photo Credit: Huntington Jewelers

NEW CONSTRUCTION AND REMODELS FOR JEWELRY STORES

SHOULD USE DURABLE MATERIALS In high-traffic jewelry store environ-

mercially sound materials that will last a

ments, material selection is more than

long time. The initial investment may be

an aesthetic decision, it’s a strategic in-

slightly higher when choosing finishes,

vestment.

but the lifetime value is much greater.

3. High-Pressure laminates for jewelry cases and cabinetry.

4. Commercial grade vinyl or porcelain tiles for flooring.

5. Carpet tile vs. broadloom for flooring. Durable design materials not only with-

Examples of materials you should use

stand constant use but also shape how

in a new or remodeled store include the

Durable surfaces are typically easier to

customers perceive a brand, balancing

following:

clean and more resistant to staining or

resilience, and visual impact. When re-

Quartz, quartzite and solid surface

damage from the cleaning chemicals. The

countertops

best countertops for a commercial retail

modeling or building a new store, it is very important to use the correct com-

58 | 2026 JEWELRY STORE DESIGN GUIDE |

2. Power-coated steel fixtures

store are still Quartz. It is the number one

choice for design and durability. Quartzite

See picture below of a highly textured MDC wall

10% are made from metal, tile, and wood

is also a very good choice for long-lasting

covering at Occasions Fine Jewelry in Texas.

veneers. Laminates are best for the price

countertops and even tabletops.

point and have come a long way in terms The two favorite paint companies in

of how durable the material and glue

Jewelry stores have constant move-

commercial design are Sherwin-Williams

have become compared to the past.

ment, which wears down many materials

and Benjamin Moore. Retail walls need to

Think twice about the materials you are

quickly. Floors, fixtures, and design fin-

be painted with an “eggshell finish” so

using or consult an interior designer for

ishes must withstand heavy use without

you can wash the walls if you need to.

guidance if needed. It will make the dif-

looking outdated. Materials that resist

ference for your store long-term.

abrasion, staining, and impact without

Jewelry cases are 90% of the time made

frequent replacement are the key to

from high-pressure laminates. The other

commercial design at its best. Using designer vinyl and porcelain floor tile is a very good choice for design maintenance and longevity. Using commercial grout with tile is very important. An excellent company for commercial grout that will not stain is called TEC. One of the best companies for design vinyl is Patcraft and Mannington. The best porcelain floor company are called Virginia Tile. See picture of Baxter’s Fine Jewelers vinyl flooring. Durable materials are often more structurally sound, which reduces the risk of injury. Stable shelves, solid counters, and non-slip floors make it easier for staff to work efficiently and safely. Durable materials help maintain the aesthetic and brand feel of your store over time. There is less risk of fading, warping, or visible wear that can ruin your store's visual appeal. Commercial wall covering is very essential to jewelry store design. The best Type II wall covering that will not stain. One of the best companies is MDC wall covering. Wall covering is super popular now to create a texture on a wall that you cannot get with paint. Occasions FIne Jewelry Remodeling. Photo Credit: Occasions FIne Jewelry

| 2026 JEWELRY STORE DESIGN GUIDE | 59

Purchase Invoices

Glad we got your attention. Processing invoices takes a lot of time, and accounting teams are often stretched thin. That’s why Microsoft built Payables Agent into Business Central Online — an AI-powered helper that takes care of the heavy lifting.

What Payables Agent Does Mailbox Monitoring — It watches your shared inbox and automatically picks up emails that include PDF invoices. Data Extraction — It pulls the PDF into Business Central as an inbound e-document and uses Azure Document Intelligence (OCR) to read and extract key invoice details. Record Matching — It identifies the correct vendor, categorizes the expense, matches invoice lines to purchase orders, and prepares a draft purchase invoice. Human Oversight — A supervisor or AP team member reviews the draft and posts it when everything looks right.

The Workﬂow in Four Words Process Invoice Send Done Copilot: Base Included in All BC Online Licenses

Book a demo of the Payable Agent and Business Central now-danc@adaptivenav.com Business Central Microsoft Dynamics 365

PREVIEW SECTION EXHIBITORS, FLOOR PLAN, SCHEDULE, SPEAKERS & MORE

AUGUST 30 - SEP 1

AT THE BREAKERS PALM BEACH

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BOOTH T10

Although your jeweler may offer opinions to consumers about the importance of protecting their purchases, your jeweler is not a licensed agent and does not sell or offer advice about insurance. Any/all decisions for protecting jewelry must be made by the consumer, following information gathering. The purchase of insurance must be done by direct interaction with an insurer or licensed insurance agent.

| 2026 JEWELRY Coverage is offered by either Jewelers Mutual Insurance Company, SI (a stock insurer) or JM Specialty Insurance Company. Policyholders of both insurers areSTORE membersDESIGN of JewelersGUIDE Mutual | 63 Holding Company. Any coverage is subject to acceptance by the insurer and to policy terms and conditions.

EXHIBITORS IN ALPHABETICAL ORDER

AUGUST 30-SEPT 1, 2026

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BOOTH 110

ALLIED CREATIONS

| 2026 JEWELRY STORE DESIGN GUIDE | 65

EXHIBITORS BY BOOTH ORDER

AUGUST 30-SEPT 1, 2026

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ADA

BOOTH 415

| 2026 JEWELRY STORE DESIGN GUIDE | 67

FLOORPLAN

AUGUST 30-SEPT 1, 2026

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THANK YOU TO OUR MAJOR SPONSORS! EXCLUSIFPAK - LUXURY DISPLAY GROUP is Official Show Sponsor of the ANNUAL GOLF TOURNAMENT for CENTURION SUMMER 2026

LOUDR. is Official Show Sponsor of OPEN BARS for CENTURION SUMMER 2026

JEWELLINK BY JEWELRY SALES ACADEMY is Official Show Sponsor of LUNCHES for CENTURION SUMMER 2026

SMART AGE is Official Show Sponsor of BAGS & LANYARDS for CENTURION SUMMER 2026

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| 69 PREVIEW SECTION

NEON GEMS

70 | 2026 JEWELRY STORE DESIGN GUIDE |

NEON GEMS

| 2026 BOOTH 321JEWELRY STORE DESIGN GUIDE | 71

SCHEDULE FRIDAY, AUGUST 28

7:30 PM ONWARD

DINNER ON YOUR OWN AFTERNOON

EARLY ARRIVALS

SUNDAY, AUGUST 30

3:00 PM - 7:00 PM

ALL DAY

BADGE PICK-UP AT REGISTRATION DESK

ARRIVALS

South Loggia Foyer 7:00 AM - 6:00 PM

BADGE PICK-UP AT REGISTRATION DESK SATURDAY, AUGUST 29

South Loggia Foyer

ALL DAY

7:00 AM - 10:00 AM

ARRIVALS

EXHIBITOR SET-UP Ponce de Leon Ballroom

8:00 AM - 7:00 PM

BADGE PICK-UP AT REGISTRATION DESK

7:45 - 10:00 AM

South Loggia Foyer

RETAILER BREAKFAST (7:45 - 9:15 AM) AND MORNING SPEAKER PRESENTATION (9:00 - 10:00 AM). SPEAKER SESSION "FIVE ASSUMPTIONS EVERY JEWELER SHOULD CHALLENGE" SPONSORED BY LOUDR.

7:30 AM - 1:30 PM

GOLF TOURNAMENT SPONSORED BY EXCLUSIFPAK - LUXURY DISPLAY GROUP Breakfast will be served in the Magnolia Room of the Hotel from 6:30-7:30 AM, followed by warmups and an 8:30 AM Shotgun at the Golf Course (A short shuttle ride from front of Hotel). A boxed lunch provided on the course.

Breakers Palm Beach "Ocean" Golf Course

Mediterranean Ballroom 7:30 - 9:00 AM

EXHIBITOR BREAKFAST Venetian Ballroom

10:00 AM - 6:00 PM

EXHIBITOR SET-UP

12:30 - 2:00 PM

Ponce de Leon Ballroom 1:00 - 3:00 PM

LUNCH FOR SHOW ATTENDEES. LUNCH SPONSORED BY JEWELLINK BY JEWELRY SALES ACADEMY

TENNIS AND PICKLEBALL FUN

Venetian Ballroom

NOTE: This is tentative pending enough players have signed up.

Breakers Palm Beach Tennis and Pickleball courts

3:00 PM

PASSED WINES 6:30-7:30 PM

Ponce de Leon Ballroom

WELCOME OPEN BAR EVENT FOR ALL SHOW ATTENDEES. OPEN BAR SPONSORED BY LOUDR Ponce de Leon Ballroom Foyer and Patio

Continues on page 78

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BLEAU NY ACCESO

CERTIFIED BY

VISIT US AT BOOTH #323 212.704.2000

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BleauNY.com

| 2026 JEWELRY STORE DESIGN GUIDE | 73

SCHEDULE 6:00-7:00 PM

3:00 PM

OPEN BAR EVENT "SHOW FLOOR MIXER" FOR ALL SHOW ATTENDEES. OPEN BAR SPONSORED BY LOUDR

PASSED WINES

Ponce de Leon Ballroom

6:30-7:30 PM

7:00 PM ONWARD

OPEN BAR EVENT FOR ALL SHOW ATTENDEES. OPEN BAR SPONSORED BY LOUDR

DINNER ON YOUR OWN

The Circle

MONDAY, AUGUST 31

7:30 PM ONWARD

Ponce de Leon Ballroom

DINNER ON YOUR OWN ALL DAY

ARRIVALS

TUESDAY, SEPTEMBER 1

7:00 AM - 6:00 PM

BADGE PICK-UP AT REGISTRATION DESK

South Loggia Foyer

7:00 AM - 10:00 AM

EXHIBITOR SET-UP

Ponce de Leon Ballroom

7:45 - 10:00 AM

RETAILER BREAKFAST (7:45 - 9:15 AM) AND MORNING SPEAKER PRESENTATION (9:00 10:00 AM). SPEAKER SESSION "THE GLOWUP: THE IMPACT OF FLUORESCENCE ON DIAMONDS" SPONSORED BY GIA

RETAILER BREAKFAST (7:45 - 9:15 AM) AND MORNING SPEAKER PRESENTATION (9:00-10:00AM). SPEAKER SESSION “INTERIOR DESIGN INSPIRATIONS FOR LUXURY JEWELRY STORES” SPONSORED BY LESLIE MCGWIRE & ASSOCIATES (LMA) INTERIOR DESIGN CO.

Mediterranean Ballroom

Mediterranean Ballroom 7:30 - 9:00 AM

EXHIBITOR BREAKFAST

7:30 - 9:00 AM

Mediterranean Ballroom

EXHIBITOR BREAKFAST Venetian Ballroom

12:30 - 2:00 PM

LUNCH FOR SHOW ATTENDEES. LUNCH SPONSORED BY JEWELLINK BY JEWELRY SALES ACADEMY Venetian Ballroom

12:30 - 2:00 PM

LUNCH FOR SHOW ATTENDEES. LUNCH SPONSORED BY JEWELLINK BY JEWELRY SALES ACADEMY Venetian Ballroom

Continues on page 82

AUGUST 30-SEPT 1, 2026

74 | PREVIEW SECTION

AT THE BREAKERS RESORT, PALM BEACH

BOOTH 422

MACTIME

5 South Wabash #1700, Chicago, Illinois 60603 Tel: 312-263-2890 | email: sales@rsdiamondsinc.com | website: rsdiamondsinc.com | 2026 JEWELRY STORE DESIGN GUIDE | 75

Custom Display Services & Design Only Exclusifpak offers hundreds of colors and dozens of fabric types to have your displays “Made To Order” at highly competitive pricing. Simplicity and clean minimalism, with high design and quality, at reasonable prices is our model. View our catalog on our website or email us to get a hard copy mailed to you. exclusifpak.com | info@exclusifpak.com

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BOOTH T2

SCHEDULE WEDNESDAY, SEPTEMBER 2

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PASSED WINES ALL DAY

Ponce de Leon Ballroom

DEPARTURES 7:00-9:00 PM

AFTER GLOW "SPARKLE & SUNSET" PARTY-COCKTAILS, HORS D'OEUVRES MUSIC AND MINGLING FOR ALL SHOW ATTENDEES. OPEN SEE YOU NEXT YEAR! BAR SPONSORED BY LOUDR WEEKEND BEFORE LABOR DAY, RITZ CARLTON GRANDE LAKES RESORT, ORLANDO, FL

Venetian Ballroom POST PARTY

DINNER ON YOUR OWN

MORNING EDUCATIONAL SESSIONS SUNDAY, AUGUST 30 9:00 - 10:00 AM MEDITERRANEAN BALLROOM

GUS GARCIA, CGO, Loudr Agency CAITLIN GRAHAM, Director of Strategy & Performance, Loudr Agency SHAUNA GLEASON, Creative Director, Loudr Agency BRANDON KATZEFF, Joyce’s Jewelry

GARCIA

GRAHAM FIVE ASSUMPTIONS EVERY JEWELER SHOULD CHALLENGE What if the biggest opportunities in luxury retail are hiding behind outdated assumptions? In this interactive Loudr session, attendees predict the future of luxury retail before seeing what more than 1,000 luxury consumers actually think, value, and buy. Through live polling, real-time debate, and exclusive consumer research, we'll explore AI, omnichannel shopping, social influence, resale, and the evolving path to purchase. Expect surprising data, spirited discussion, and practical takeaways you can apply the moment you return home.

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SPONSORED BY

AUGUST 30-SEPT 1, 2026 AT THE BREAKERS RESORT, PALM BEACH

| 79 PREVIEW SECTION

Interior Design Company for the Jewelry Industry

Leslie Mcguire OCCASIONS FINE JEWELRY - TEXAS

KELLEY JEWELERS - OKLAHOMA National Award Winning Jewelry Interior Designer, ASID Allied 80 | 2026 JEWELRY STORE DESIGN GUIDE |

Leslie Mcguire

BOOTH T5A

| 2026 JEWELRY STORE DESIGN GUIDE | 81

VIMCO

82 | 2026 JEWELRY STORE DESIGN GUIDE |

| 2026 JEWELRY STORE DESIGN GUIDE | 83

84 | 2026 JEWELRY STORE DESIGN GUIDE |

| 2026 JEWELRY STORE DESIGN GUIDE | 85

E ve r y d i a mon d ca r r i e s a s to r y.

K N OW W H E R E IT COMES FROM.

travel@veer.diamonds

855.836.5483 | 2026 JEWELRY STORE DESIGN GUIDE | 87

Continued from page 35

Some Additional Elements to Think About:

fective. For example Louis Vuitton uses

When it comes to using your logo, re-

"LV" as its iconic logo. The "LV" alone can

member that you constantly want to re-

Perhaps don’t use your entire store

also work as a subtle branding element.

inforce your brand everywhere possible

name all the time, or perhaps create one iconic element, under which you can include (when needed) the entire name.

Logos Makes a Strong First Impression

and ensure that a customer remembers your store. Therefore, the use of your logo should be thought about, whether

You have one chance to get this right. A

that customer is standing inside your

Using your initials or a picture symbol

logo is a jewelry company’s first intro-

store, outside your door, or even in their

as the focus of your logo can help cre-

duction to consumers. If designed well,

own living room.

ate a sleeker more compact iconic style

it can pique the interest of the public

while still giving you the option of putting

and invite them to learn more about the

Your logo is their constant touch point

your name underneath it when needed.

company. If not, you’ve just alienated a

and reminder of what you stand for, the

This is a popular technique these days

potential customer base and basically

experiences they’ve had with your busi-

in the design world and a style that is

tanked your business.

ness and, in the case of jewelry, the joy

used by many companies, such as TD

you have brought to their lives with your

Bank, American Airlines and television

This first impression is your way to im-

networks. It works especially well if your

mediately communicate ownership over

nameis long.

the product(s) of jewelry you sell or niche you dominate. Your logo introduces your

Even if your name isn't extremely long,

company as an authority in your profes-

creating an "initial" logo can be quite ef-

sional space from the get-go.

Louis Vuitton store in Hong Kong International Airport. Photo by Winhorse from iStock.com.

88 | 2026 JEWELRY STORE DESIGN GUIDE |

beautiful, quality products.

ALLISON KAUFMAN

| 2026 JEWELRY STORE DESIGN GUIDE | 89

YOUR LOGO’S PART IN YOUR STORE DESIGN STORY PART 2 OF 2 You have one chance to get this right.

you have brought to their lives with your

product images should have your logo

A logo is a jewelry company’s first intro-

beautiful, quality products.

visible as the backdrop.

duction to consumers. If designed well, it can pique the interest of the public

Usage Outside Your Store

A Powerful In-Store Element

and invite them to learn more about the

Outside your store your logo should

Within the design of your store your logo

company. If not, you’ve just alienated a

appear on all things that will help re-

can also be a powerful element.

potential customer base and basically

mind them of you: your invoices, bags,

tanked your business.

boxes and packaging, business cards,

Something clear, easy to read and per-

brochures, emails. Anything that a cus-

fectly placed is not only a strong remind-

This first impression is your way to im-

tomer will receive at home or take home,

er (getting the customers attention) but

mediately communicate ownership over

your logo should be prominent.

it can also help define the space, especially if spotlighted or well lit.

the product(s) of jewelry you sell or niche you dominate. Your logo introduces your

Your logo should always be prominent

company as an authority in your profes-

in any advertising that you do. It should

One trick that I like to suggest is plac-

sional space from the get-go.

appear on catalogs if you do them; If your

ing LED lighting behind a logo so that it

store is engaged in a public relations pro-

glows and stands out in the space. The

When it comes to using your logo, re-

gram, your logo should appear on each

LED lights also give the logo a high-end

member that you constantly want to re-

press release. Images that you supply for

appearance. Treating logos in a similar

inforce your brand everywhere possible

those releases should be photographed

manner as part of your store design and

and ensure that a customer remembers

with your store logo or store signage in

using them to create eye interest can

your store. Therefore, the use of your

the background.

help bring people through the door. Additionally, they can give off subtle mes-

logo should be thought about, whether that customer is standing inside your

Products should be photographed with

sages of elegance and exclusivity.

store, outside your door, or even in their

a logoed box or counter pad in the back-

own living room.

ground, on which your logo is viewable.

I usually advise store owners to use

Obviously, your website is an extension

their logos in a more prominent manner

Your logo is their constant touch point

of your store.

in areas of their stores that are high-

and reminder of what you stand for, the

Your logo should appear not only on the

ly trafficked or have higher profitability

experiences they’ve had with your busi-

landing page, but on each of the sub-

or sales. For example: if you are selling

ness and, in the case of jewelry, the joy

sequent website pages. If possible, all

many diamond pieces in your store, Continues on page 92

90 | 2026 JEWELRY STORE DESIGN GUIDE |

| 2026 JEWELRY STORE DESIGN GUIDE | 91

Continued from page 90

your store logo should be used in your diamond area in a more prominent way, making that area stand out and pop. This should be thought of early in the store design process so that floorplans and lighting can help augment the effect.

Logos Fosters Brand Loyalty

first. Your logo is something that should

look that is now often used without the

stand the test of time and not something

iconic swan image.

that is changed easily or often. However, there may come a time that

Logo Separates You from Competition

your store has evolved, and you need

Dare to be different with your logo be-

your logo to convey new subliminal and

cause your company logo tells consum-

subtle messages. For example, the

ers why your business is unique. Sure,

Swarovski swan has been an iconic part

maybe there are 10 other jewelry stores

of the brand logo since 1988. The swan

around your city, but yours is the only one

is synonymous with elegance and grace.

that’s committed to sustainability, and

Say it with me: Consumers crave con-

your logo drives that message home.

sistency. As your brand grows, your logo

It became the Swarovski symbol to indi-

is going to become more familiar to a

cate the heritage of high quality. Howev-

A well-designed company logo can com-

wide range of consumers, and this famil-

er, as the company evolved, changed its

municate everything from the compa-

iarity creates the perception that you’re

focus and its product offering, so did the

ny’s background (professional, relaxed,

trustworthy and accessible.

logo and the swan. In 2016 the swan im-

fun) to their mission (entertainment,

age evolved to a smooth gradient in the

efficiency, and innovation) through the

Once they like you, your customers are

body of the swan instead of the earlier,

right icon or proper font. In other words,

going to seek you out again and again –

more random placement. Additionally,

your logo is the forum to both convey

and your logo is the thing they’ll look for

the font evolved to a leaner and cleaner

your values and show consumers why Continues on page 94

Widely known Swarovski Logo above. Photo by Whatthedave from iStock.com.

92 | 2026 JEWELRY STORE DESIGN GUIDE |

Call Us 1-888-991-9888 or Visit Us at montagnepack.com | 2026 JEWELRY STORE DESIGN GUIDE | 93

Continued from page 92

In Summary — What is a Logo?

jewelry store is better.

most dominant or prominent color. For example, Rolex and their use

What is a logo and why is it important for

When it comes time to reimagine your

of green keeps them bright, distinct

your brand? Have you ever noticed that

logo, think about your store, your brand,

and memorable, while the typeface

you are exposed to thousands of logos

what it means to you and what you want

is very simple and straightforward.

daily? Think about it, whether you’re

you’re not like your competitors and your

scrolling through your Instagram feed, or

it to say subliminally when customers see it. Where has it come from and where is it evolving to?

• Remember to apply the same rules I mentioned before in terms of scalability and color. • Remember to think about the messages various font styles portray.

• Remember that your logo should

just grabbing a few items, you are con-

be placed onto a variety of ele-

stantly making connections with brands,

ments such as your packaging,

oftentimes, without even realizing it.

website, point of sale and so forth.

View each of your new logo contenders in a variety of contexts to make sure it translates into each place comfortably.

While it may seem insignificant, these small but mighty symbols are a part of our daily lives—and an integral part of your branding efforts. When done right, a logo serves as the face of your business and helps your audience recognize

• Remember to think about what the colors you choose connote for a consumer. While black and white

• Finally, remember that all the messaging that you share with a customer, all the colors, all the font’s go toward creating a total experience. That experience and

or gold and silver logos are classic

those prompts need to be carried

composed of words, images, and colors

and stylish, they may not trans-

out across everything you do and

that is used to identify a brand or prod-

late well into a variety of elements,

used throughout your store décor.

uct. Specific logos come in all different

and may be hard to reproduce exactly across the various habitats.

• Full-color logos can feature a mix of colors and portray boldness, fashion-ability or structure and establishment. I always suggest no more than 3 colors be used in a coordinating color palette that can be used to create the mood and feel across all the elements of your showroom.

• One color should always be the

who you are and what you stand for and represents your brand's personality. In the simplest terms, a logo is a symbol

shapes and sizes that run the gamut

• The physical shopping experience starts with a good design. However, the emotional shopping experience starts well before that; from the first time they see your logo.

from simple text logotypes to abstract logos. In conclusion, Paul Rand, the father of graphic design once said, “A logo doesn’t sell (directly), it identifies." Remember

• Make sure your logo expresses the elements of your brand and that your inviting store design will turn a mere passer-by into an inquisitive shopper.

that your logo is like the soul of your company, and as such it should be consistent, recognizable and evoke a positive or meaningful feeling. A good logo should infuse the spirit of your brand throughout all visual elements and marketing channels. While a logo’s main function is to help identify, it does much more.

94 | 2026 JEWELRY STORE DESIGN GUIDE |

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HOW TO USE SCARCITY WITHOUT BREAKING CUSTOMER TRUST Read the article on page 98

96 | 2026 JEWELRY STORE DESIGN GUIDE |

| 2026 JEWELRY STORE DESIGN GUIDE | 97

HOW TO USE SCARCITY WITHOUT BREAKING CUSTOMER TRUST Continued from page 96 Austin, TX--Scarcity can raise revenue while improving cash flow, but it is not easy to sustain. A blog post on Growth Institute argues that the model works best when customers pay immediately, and suppliers are paid later, giving the business usable cash in the meantime. It also shows that scarcity is effective only when demand is real, supply is controlled, and the offer does not damage trust.

Why Flash Sales Worked, Then Broke The post traces the rise of online flash sales through vente-privee, which used limited-time private sales to move overstocked designer goods at steep discounts. Customers paid at checkout, while vendors were paid later, helping fund rapid expansion. That model drew imitators and created a new retail category. But then many copycats struggled too. Totsy and Lot18 expanded quickly with venture funding, but growth did not hold up. Per the article, customer conversion and repeat purchasing were weaker than expected, losses piled up, and layoffs followed.

98 | 2026 JEWELRY STORE DESIGN GUIDE |

The article highlights a broader problem in flash sales: once excess inventory declined, some suppliers started making lower-quality goods specifically for discount channels, weakening customer trust.

Where Scarcity Works Better The post argues that scarcity can still work when it is built into the operating model rather than used as a shortterm discount tactic. Zara is presented as one example. It moved quickly on trends, kept supply limited, and avoided repeating the same design, creating urgency without relying on flash sales. Because Zara sold inventory quickly and typically had around 60-day supplier terms, customer cash supported growth. The post also points to Franklin's BBQ, where scarcity is built around a limited daily supply, and Revolut, which combined scarcity with subscription revenue through its limited-release Metal card. These examples show that scarcity works better when tied to product appeal, speed, exclusivity, or recurring value, rather than to discounting alone.

Three Practical Lessons The post notes three clear lessons. First, the model depends on customers paying before vendors are paid. Second, growth becomes dangerous when customer acquisition costs exceed lifetime value. Third, scarcity works best when it is applied selectively and under the right conditions, often without relying on venture capital. As the post suggests, businesses that can create a credible "buy now before it’s gone" proposition while keeping favourable supplier terms can improve both revenue and cash flow. Read the full article by Growth Institute at this URL: https://blog.growthinstitute.com/funding/scarcity-models

WHY EXPERIENTIAL PROMOTIONS CAN BEAT DISCOUNTS FOR JEWELERS Providence, RI--Discounts can drive short-term sales, but they do not always build lasting customer relationships. Experiential promotions work differently. They give customers value through access, participation, and personal connection rather than a lower price. According to a post by Technology Therapy Group, independent jewelry and luxury retailers can use experiential incentives to create stronger loyalty without needing national-chain budgets. A private designer trunk show, VIP styling night, or one-on-one gemstone consultation can make customers feel recognized and involved.

champagne, or seasonal decor to a dis-

different jobs. Discounts answer, "What

count event does not make it experien-

can I save?" Experiential incentives an-

tial. If the customer could walk in off the

swer, "Why do I choose this store?"

street, see the same product, pay the same price, and get the same outcome,

Retailers should not treat the two as op-

the promotion is still transactional.

posites. A VIP preview with a loyalty offer can combine emotional value with a tra-

Why It Matters for Jewelry Retailers

ditional incentive. The stronger strategy

Luxury customers are increasingly valu-

is to use discounts for short-term move-

ing experiences. The article cites Bain

ment and experiences for long-term

& Company research showing that lux-

customer value.

ury experiences grew 5% in 2024, while personal luxury goods declined 2%. It

Read the full article by Technology Ther-

also cites a January 2025 analysis by

apy Group at this URL: https://technol-

Edge Retail Academy, which found that

ogytherapy.com/experience-based-re-

independent jewelers saw gross sales

tail-promotions-that-build-loyalty/

rise 4% in 2024 and average retail sale increase 7%, even as unit sales slightly

What Makes a Promotion Experiential

declined.

An experiential incentive requires active participation. The customer must

This suggests that customers are buy-

attend, learn, try, preview, or engage

ing fewer items but spending more per

directly to receive the value. A sale only

purchase. For jewelers, that makes rela-

asks the customer to buy. An experience

tionship-building more important than

gives the customer a story, a feeling, or

constant price cuts.

a deeper understanding of the product. How to Use Both Promotion Types The article notes that adding music,

Traditional and experiential incentives do

| 2026 JEWELRY STORE DESIGN GUIDE | 99

WORD-OF-MOUTH MARKETING IN RETAIL: HOW IT WORKS, WHY IT BUILDS TRUST, AND HOW TO SCALE IT Ottawa, ON--Word-of-mouth (WOM) mar-

riences, others see them, and the cycle

Retailers can build on this by identifying loy-

keting happens when customers share

repeats—turning individual moments into

al customers and encouraging advocacy,

positive experiences with a brand, either

broader visibility.

maintaining an active presence where cus-

directly or through online channels. It func-

tomers already engage, and consistently

tions as an unpaid promotion driven by sat-

This has direct business impact. Trust is

asking for reviews. Even simple prompts—

isfaction rather than brand messaging.

the biggest advantage: people filter out

such as post-purchase requests—can sig-

ads but respond to recommendations

nificantly increase review volume.

An article published by Shopify states that

from friends or peers. That trust lowers

unlike traditional advertising, WOM carries

hesitation for new buyers.

higher credibility because it comes from

Measuring WOM is less direct. The article notes that standard attribution models of-

actual users. The article highlights that this

WOM also strengthens customer loyalty.

ten miss its influence, so retailers should

makes it one of the most persuasive forms

A relatively small base of repeat custom-

ask customers how they discovered the

of marketing, often outperforming search,

ers contributes a large share of revenue,

brand and track indicators like repeat pur-

retail websites, and paid ads in driving dis-

and these customers often become ad-

chases, satisfaction scores, and social

covery.

vocates. At the same time, WOM extends

mentions.

beyond digital channels, helping retailers The article also distinguishes WOM from

reach audiences who are less active online.

referral marketing. WOM is organic and unprompted, while referral programs are structured and typically include incentives

highlights, fake or overly incentivized re-

How to Generate and Measure Word-of-Mouth

such as discounts or rewards.

come from product quality, service, or memorable interactions. Research cited in the article identifies factors such as social

behavior. The article highlights reviews, so-

currency, emotion, and practical value as

cial sharing, and user-generated content

key drivers of sharing behavior.

100 | 2026 JEWELRY STORE DESIGN GUIDE |

authentic feedback, and clear disclosure effectiveness.

sharing. The post highlights that this can

Word-of-mouth now scales through digital

as primary drivers. Customers post expe-

views can damage trust. Transparency, of partnerships are necessary to maintain

WOM is triggered by experiences worth

How It Spreads and Why It Matters

Credibility remains critical. As the article

Read the full article by Shopify at this URL: https://www.shopify.com/blog/ word-of-mouth-marketing

| 2026 JEWELRY STORE DESIGN GUIDE | 101

WHY THE SECOND PURCHASE MATTERS FOR RETAIL LOYALTY Ontario, CA--A customer's first purchase brings revenue, but the second can indi-

Building Loyalty After the First Order

cate whether the brand has established

The article notes that retailers should act within the days and weeks after a first order rather than waiting months to

a stronger relationship. For e-commerce

Effective loyalty strategies depend on

re-engage customers. Brands can use

retailers facing rising customer acquisition

timely and relevant communication rath-

customer data to understand what led

costs, encouraging an existing buyer to

er than generic discounts. The post-pur-

to the purchase, which products drew

return can be more valuable than treating

chase period allows retailers to follow up

attention, and what follow-up may en-

each first-time sale as a completed goal.

while the product and shopping experi-

courage another order.

ence are still fresh in the customer's mind.

Why Retailers Should Focus on the Second Purchase

For retailers managing tight margins, the As per the article, post-purchase emails

second purchase is not simply another

to increase revenue may include a thank-

transaction. It is an early indicator that

An article by DMS Retail notes that once a

you message, a related product sugges-

a one-time buyer may become a repeat

shopper makes a first purchase, securing

tion, a review request, a referral invita-

customer, making post-purchase en-

a second order becomes a critical reten-

tion, or an offer to join a loyalty program.

gagement and loyalty strategy a year-

tion opportunity. Customers who return for another purchase are significantly more likely to continue buying over time,

round priority.

Retention Requires Ongoing Action

making the second sale an important indicator of long-term customer value.

URL: https://dmsretail.com/RetailNews/ Retailers cannot rely on a first purchase

why-the-second-sale-matters-more-

to create loyalty on its own. Customers

than-the-first/

Loyalty programs are presented as a

need a clear reason to return, whether

major driver of repeat purchases. The

through exclusive access, relevant of-

article notes that loyalty program mem-

fers, useful rewards, or a more personal-

bers are more likely to make a second

ized experience.

purchase than non-members. Customers who redeem points also spend more than those who are not members.

102 | 2026 JEWELRY STORE DESIGN GUIDE |

Read the full article by DMS Retail at this

| 2026 JEWELRY STORE DESIGN GUIDE | 103

HOW RETAILERS CAN

IMPROVE CUSTOMER SERVICE ACROSS CHANNELS

San Francisco, CA--Retail customer service now covers sup-

However, the post highlights that issues such as damaged

port before, during and after a purchase, across stores, web-

deliveries, warranty claims and important customer concerns

sites, email, chat, social media and SMS. Retailers need to

still require human judgment and empathy. Retailers there-

provide fast, consistent answers as customers move between

fore need workflows that escalate complex cases while pre-

channels and expect support teams to understand their previ-

serving the customer's context.

ous interactions.

Retailers Should Address Root Causes Connected Data Improves Service The article also recommends looking beyond response times An article by Zendesk identifies fragmented customer informa-

and ticket volumes. Analytics can show whether customer

tion as a major challenge. When order history, conversations,

contacts are being driven by inventory gaps, shipping delays,

loyalty details and preferences are spread across systems,

product defects or unclear policies.

customers may need to repeat information and wait longer for resolutions.

The post states that retail service teams need omnichannel communication, digital and AI fluency, problem-solving abil-

The post notes that retailers can improve service by connect-

ity, empathy and data literacy. Together, these skills help re-

ing customer, inventory and order data across touchpoints. Re-

tailers deliver faster resolutions while reducing repeated ser-

al-time visibility helps teams answer questions about product

vice problems.

availability, deliveries, returns and exchanges more accurately. Read the full article by Zendesk at this URL: https://www.ze-

Automation Needs Human Support Automation can handle frequent queries such as order tracking, return policies, store hours and account updates. This can reduce workload and allow service teams to focus on more complex interactions.

104 | 2026 JEWELRY STORE DESIGN GUIDE |

ndesk.com/service/ticketing-system/retail-customer-service/

| 2026 JEWELRY STORE DESIGN GUIDE | 105

HOW JEWELRY BRANDS CAN

MEASURE AND IMPROVE EMAIL CONVERSION Frankfurt, Germany--Email conversion rate for jewelry stores mea-

AOV, product category, and traffic quality. Broad campaigns usual-

sures how many recipients complete a revenue-driving action after

ly convert lower than automated flows, while browse-abandon and

engaging with an email. For most DTC jewelry brands, that means

cart-abandon emails often perform better because the shopper

a purchase. It can also include booking an appointment, starting a

has already shown intent.

ring customization, or joining a VIP list that later leads to sales.

How to Improve Conversion As per Admetrics, this metric matters because jewelry purchases are rarely instant. Shoppers often compare specifications, check reviews,

Most gains come from reducing friction. Jewelry stores should

consider financing, and revisit products before buying. Paid media

start with high-intent automated flows, including browse aban-

may create demand, but email often helps convert that demand into

donment, cart abandonment, and post-purchase education. Seg-

revenue.

ments should reflect real behavior, such as first-time browsers, repeat visitors, product interest, gifting occasions, sizing-guide

How to Measure It

usage, and financing-page visits.

Jewelry stores should choose one definition and use it consistently.

Admetrics also notes that landing-page alignment matters.

A delivered-based conversion rate measures conversions from email

Emails should link to the exact product or curated set shown in

divided by delivered emails. A click-based conversion rate measures

the message, not a generic collection page. Shipping, returns,

conversions divided by unique clicks.

warranty, financing, reviews, and user-generated content should be visible near the call to action.

Delivered-based conversion rate is useful for comparing list segments and deliverability. Click-based conversion rate is better for

Stores should also audit mobile speed, guest checkout, payment

comparing landing pages, offers, and product curation. According

options, delivery timelines, and cross-border duties. When mea-

to the article, brands should also align purchase-event definitions,

sured consistently and improved around high-intent journeys,

attribution windows, and UTMs across email, ecommerce analytics,

email conversion rate can support stronger ROAS, lower CAC,

Meta, Google, and TikTok to avoid double counting.

and higher LTV. Read the full article by Admetrics at this URL: https://www.ad-

A commonly cited benchmark for email conversion rate for jewelry

metrics.io/en/post/email-conversion-rate-for-jewelry-stores-dtc-

stores is about 0.5 percent to 2 percent. The right target depends on

ecommerce-87970

106 | 2026 JEWELRY STORE DESIGN GUIDE |

"How Jewelry Brands Can Measure and Improve Email Conversion"

IMAGE

| 2026 JEWELRY STORE DESIGN GUIDE | 107

HOW A JEWELRY CONSULTATION HELPS MATCH PIECES TO STYLE, STORY AND USE Monaco--A personal jewelry consulta-

mine-cut diamonds, Art Deco brooches,

tion can help clients make more consid-

bold statement pieces, or more subtle

ered decisions, especially when they are

designs.

choosing vintage pieces, gemstones,

better direction.

Jewelry as a Long-Term Choice

watches, bespoke jewelry, or heirlooms.

This helps narrow the search in a more

As per an article by Grygorian Gallery,

useful way. Instead of simply showing

The article frames jewelry as some-

the process is designed to go beyond

attractive pieces, a consultation can

thing meant to be worn, cared for, and

trends and look at jewelry as something

connect the client with jewelry that fits

potentially passed down. That makes

connected to personal style, identity,

their taste, practical needs, budget, and

aftercare part of the decision, not an

memory, and long-term value.

personal meaning.

afterthought. Cleaning, repairs, appraisals, and preservation guidance can help

In a private consultation, the process of-

Education Builds Confidence

clients understand what ownership will require over time.

ten begins with conversation rather than selection. A consultant may ask about

According to the post, consultations

The main value of a private jewelry con-

the client's preferences, lifestyle, im-

can also include education. A consultant

sultation is not just access to inventory.

portant milestones, existing collection,

may explain provenance, craftsmanship,

It is guidance. It can help a client slow

and the kind of role the piece is expect-

symbolism, gemstone quality, period de-

down, understand what they are choos-

ed to play — whether it is for daily wear,

tails, and the history behind a piece. This

ing, and select jewelry that fits their

a special occasion, collecting, gifting, or

is especially useful for clients buying vin-

style, story, and future use.

future inheritance.

tage jewelry, diamonds, gemstones, or

Listening Before Selection

watches, where condition, authenticity,

Read the full article by Grygorian Gallery at

design era, and long-term care can mat-

this URL: https://grygorian.com/edu-cen-

ter.

ter/enhance-your-wardrobe-with-a-per-

The article highlights attentive listening

sonal-jewelry-consultation/

as an important first step. Consultants

For clients interested in something more

look not only at what a client likes visu-

personal, a consultation can also help

ally, but also why certain styles, stones,

clarify whether bespoke work, heirloom

periods, or designs appeal to them. A

redesign, or a new custom piece is the

client may be drawn to sapphires, old

108 | 2026 JEWELRY STORE DESIGN GUIDE |

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FLEXIE COLLECTION MSRP $6,749

FSBG5571S8Y

14K yellow gold bangle with 51 round diamonds totaling 0.20 CTW. A refined everyday piece with polished texture, subtle brilliance, comfortable wear, and strong in-store appeal for versatile styling options.

14K yellow gold bangle with 81 round diamonds totaling 0.75 CTW. A bold textured style with bright diamond rows, comfortable flexibility, and standout presence for everyday luxury and in-store appeal.

JEWELEX

GRACE IN BLOOM

TIMELESS HIDDEN HALO

MSRP $3,999

MSRP $2,699

Nature-inspired designs continue to trend. This engagement ring is not overly busy, offering a minimalist yet elegant look. The graceful elevation and flowing design make it highly wearable and appealing.

A classic engagement ring featuring a hidden halo. The combination of the hidden halo detail and yellow gold creates a timeless, desirable look that has strong sales potential.

JEWELS BY JACOB

DIAMOND & SAPPHIRE BAND

DIAMOND & EMERALD EARRINGS

R3400-7HWGS

MSRP $3,000

MSRP $3,300

E7106-WGME

Royal hues meet extraordinary brilliance. A mesmerizing sequence of royal blue sapphires and brilliant oval diamonds crafted to celebrate timeless elegance. S = 1.62ct (4). D = 0.92ct (3). 14KW

Luminous Zambian emeralds framed by dazzling diamonds create a captivating expression of sophistication and grace—an heirloom-worthy treasure for generations to come. E = 1.26CT (2). D = 1.16 (34). 18KW

LE VIAN

AMERICAN TREASURE

BLUE SKIES AHEAD

U-WKJR 3

MSRP $2,499

Le Vian® showcases 1 3/4 carats of American-mined Montana Sapphire Ombré™, set in radiant 14K Honey Gold™, celebrating America’s 250th anniversary with one of today’s most sought-after gemstones and appealing.

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U-BWFB 4

MSRP $1,999

Le Vian® showcases a 4 carat Ocean Blue Topaz™ in 14K Honey Gold™ with Nude Diamonds™ accents. Its vivid color and remarkable presence make it a bestselling favorite.

HOT SELLERS SAVOIA ITALY

SAVOIA ITALY

LOVE COLLECTION

SEI ETERNO COLLECTION

SLOP18Y6009 MSRP $15,428

EXAP18Y0001 MSRP $8,890,02

Created in Savoia, Italy by designer Barbara Mantovani, this exquisite 18K yellow gold creation is adorned with G/VS quality diamons. A perfect blend of Italian craftsmanship and timeless sophistication, it reflects elegance from every angle.

Designed by Barbara Mantovani in Savoia, Italy, this elegant 18K yellow gold pendant is set with dazzling white diamonds. A true expression of Italian artistry, it embodies exceptional craftsmanship, innovative design and timeless elegance.

SHY CREATION

CORELLI 0.40CT. DIAMOND BANGLE

SHY ICON® LUMERIA 0.40CT. OVAL DROP EARRING

B22001218ZS MSRP $2,100

B22001016V3

This bangle features flexible ribbed gold design accented with white rhodium and brilliant diamonds, offering effortless elegance and comfort. Its sleek, stackable style makes it a versatile bestseller for everyday luxury wear.

MSRP $3,800

MERCURY RING

YELLOW LAB-GROWN DIAMOND RING

RADIANT SHADOW HALO DIAMOND

LGEUDR01146O350GT3 MSRP $4,999 Showcasing a stunning 3.50 ct yellow oval center diamond with half-moon side stones, this 4.85 cttw masterpiece in 14KT white gold is cherished for its sophistication and exceptional sparkle.

MIDAS CHAIN MF046957_Y

MSRP $2,196

RINGLGETXR07216T300GY4 MSRP $3,399 A dazzling 3.50 cttw ring featuring a 3.00 ct radiant-cut center diamond, halo accents, and pavé-set diamonds in 14KT yellow gold. A best-seller for its timeless elegance and exceptional brilliance.

MIDAS CHAIN MF046774_Y

MSRP $1,638

Diamond Organic Oval Pendant 14K Gold.

Double Interlocking Paper Clip Earrings 14K Gold.

SABAN ONYX

EMERALD-CUT ETERNITY BAND

ENGAGEMENT RING

147440 A timeless eternity band showcasing emerald-cut diamonds in a classic prong setting. Clean lines, captivating step-cut brilliance, and exceptional craftsmanship create an elegant symbol of forever.

280691 Custom vintage engagement ring featuring an emerald-cut center diamond, framed by milgrain detailing with baguette and round accent diamonds. An Art Deco-inspired design blending timeless elegance, intricate craftsmanship, and sophisticated brilliance.

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HOT SELLERS SMILING ROCKS

SMILING ROCKS

A ONE-OF-A-KIND WHISKEY MASTERPIECE

BIG ENERGY, BOLD DESIGN

SRR-08381ORA

MSRP $5,199

Ring from the ‘Whiskey Diamond’ collection, featuring 1 emerald cut lab-grown whiskey diamond, surrounded by 66 round cut lab-grown diamonds weighing a total of 3.59 cwt., set in 14k yellow gold.

SRR-07406WHT

MSRP $5,249

A stunning ring from the ‘Bold’ collection, ring features a pear cut labgrown diamond weighing a total of 2.07 cwt., set in 14k yellow gold.

VEER

GLOW COLLECTION

SIZEABLE ETERNITY BANDS

Discover the beauty of natural fluorescent diamonds. The Glow Collection showcases diamonds with a unique natural phenomenon that reveals a captivating radiance under UV light, celebrating nature's individuality through exceptional craftsmanship and brilliance.

VEER's sizeable eternity bands deliver the timeless beauty of continuous natural diamonds while allowing for future sizing. Exceptional craftsmanship provides lasting comfort, flexibility, and peace of mind without compromising brilliance.

VIMCO

DIAMOND HOOP EARRINGS

FLEXIE BANGLE

MSRP $4,755

MSRP $3,180

Everyday Luxury Starts Here Timeless, lightweight, and endlessly versatile. Crafted in 14K yellow gold with 1.80 CTW natural SI1 diamonds, these customer-favorite hoops elevate every look.

Designed to Move with You Customers love its flexible fit, comfortable wear, and timeless design. Crafted in 14K yellow gold with natural SI1 diamonds, it's made to wear every day.

WILLOW

GINGKO TRIO

MSRP $10,500

18K yellow gold button omega earrings + Gingko diamond jackets + red enamel reversible discs (USA)

18K yellow gold button omega earrings + Gingko diamond jackets + black enamel reversible discs (USA)

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ADVERTISERS INDEX ADA JEWELRY ..................................................PAGE 67

LE VIAN .....................................................................PAGES 16-17

ADG .........................................................................PAGE 91

LASHBROOK ..........................................................PAGES 22-23

ADAPTIVE ............................................................PAGES 60-61

LESLIE MCGWIRE ...............................................PAGES 80-81

ALLIED CREATIONS .......................................PAGE 65

LUXURY DISPLAY GROUP ...............................PAGES 76-77

ALLISON KAUFMAN ......................................PAGE 89

MACTIME ..................................................................PAGE 75

ARIHA ....................................................................PAGES 20-21

MERCURY RING ....................................................PAGE 97

ASHI COUTURE ................................................PAGES 14-15

MIDAS .........................................................................PAGES 12-13

BLEAU NY ............................................................PAGE 73

MONTAGNE .............................................................PAGE 93

BRILLIANT ELEMENTS .................................PAGES 36-37

NATIONAL RARITIES .........................................PAGES 56-57

COSTAR ................................................................PAGES 26-27

NEON GEMS ............................................................PAGES 70-71

DIABELLA .............................................................INSIDE BACK

SABAN ONYX .........................................................PAGES 52-53

COVER

SMILING ROCKS ..................................................PAGES 44-45

DILAMANI ............................................................PAGE 19

SAVOIA ITALY ........................................................PAGES 40-41

EPOQUE ................................................................PAGE 29

SHY CREATION ....................................................PAGES 8-9

EVERSPARK .......................................................BACK COVER

UNEEK .......................................................................PAGES 2-5

HARI JEWELS ....................................................PAGES 84-85

UNITED PMR ..........................................................PAGE 95

IDD LUXE ..............................................................PAGES 32-33

VEER ...........................................................................PAGES 86-87

JEWELEX .............................................................PAGES 24-25

VIMCO .......................................................................PAGES 82-83

JEWELERS MUTUAL ......................................PAGE 63

VIVID JEWELS .......................................................PAGES 48-49

JEWELS BY JACOB .........................................PAGES 6-7

WILLOW ....................................................................PAGES 10-11

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