Commercial There seemed to be little hesitation for students to stay on campus throughout the week, evidenced by reasonable growth in sales across the Student Guild’s commercial outlets (1.2% up on 2019). This financial performance was aided by several new trials and initiatives. Uni Fitness implemented new systems that enabled front desk staff to provide facility tours and detailed membership advice (where previously students were referred to a membership brochure). Uni Fitness also replaced ‘Open Day’ with O-Week discount vouchers, offering students flexible trials which proved very successful, setting a new record of 30 new membership sign-ups in one day.
The Uni Store created a new pop up stall among the O-Week corporate stalls which took advantage of increased interest in buying GUGC branded merchandise and apparel. Village Café noticed a reduction in foot traffic with approx. 300 Griffith College students reported to have been affected by the ongoing Covid-19 outbreak, however still achieved strong results. Australia Post also noticed an emerging demand for postage services with students opting to sell their used textbooks online. Some challenges were experienced with the implementation of a new point of sale system just prior to the busy period however these issues are being resolved as the project progresses.
KPIs 2018
2019
2020
Total O-Week sales
$72,866
$75,434
$76,361
Uni Bar - O-Week sales
$43,140
$46,805
$46,648
The Uni Store - O-Week sales
$19,494
$16,713
$16,984
Australia Post - O-Week sales
$1,770
$1,795
$1,575
Village Café - O-Week sales
$8,462
$10,121
$11,154
132
144
Uni Fitness - New members
Highlights Village Café
Uni Bar
• 1,161 customers visited in O-Week compared to 1,110 customers in 2019
• Event attendance and engagement was higher overall in 2020 despite total Uni Bar sales for O-Week being slightly lower than the previous year
• $3.00 iced coffee promotion - sold 276 iced coffees
• Beach Party sales were $21,642.00 ex GST, up approx. $1,000 on 2019 • Uni Bar Kick-Off took $12,000 ex GST
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