ANNUALREPORT REPORT 2018 O-WEEK 2020
Your student experience starts here
Contents Key achievements
4
Orientation 7 Events 8 Volunteers 11 Commercial 12 O-Week online
14
Key achievements 17-21 February 2020
5,377
students collected an O-Week bag
14,650 total event attendance
Steady growth in student
participation, event attendance and commercial activity
Expansion to University Drive provided a dedicated club zone
Launch of a new Guild message as the ‘Student life experts’
65 640
student volunteers
98 stalls
4
volunteer hours
Orientation
448
students attended a Guild campus tour
5,500
campus maps distributed
280
attended Intro to Uni Life seminar
Events
6
sold-out events
Launch of Twilight Cricket and Gamer’s Night (e-Sports)
20
11
Rooftop Roller Disco attendance and capacity increased to 630
Volunteers
new student volunteers recruited
promoted to Volunteer Leader
New Volunteer Hub and social opportunities
Commercial
144 new members to Uni Fitness
Launched a new pop up merchandise stall
5
“
Seeing the buzz of the festival was amazing. – Guild Crew volunteer
6
”
Orientation This year the Student Guild successfully welcomed the new cohort of Gold Coast students with many events and activities achieving record growth and participation. Overall attendance increased from last year despite initially lower predictions due to the reduced 2020 intake and global Covid-19 epidemic impacting many public spaces. Activities were available all week however this year the Guild focused the majority of the orientation effort on the Monday, hosting tours, markets, club signon, and activations. Opening University Drive to host a dedicated club zone proved very successful with many clubs reporting up to triple the number of sign-ups on
previous years. This additional space also supported the growing number of corporate stalls which continue to be a draw card for students. To further define the zones, the Guild consolidated many of our own past stalls into one interactive Student Guild Lounge at The Link (G07) deck. This was part of an overarching Guild strategy to convey a clearer Guild level brand and message to students that we are ‘your student life experts’ and ‘your student experience starts here’ (at orientation). The new messaging has also been supported by the launch of a new Guild website which is generating increased traffic and engagement.
KPIs
Official attendance (O-week bags)
2018
2019
2020
6,130
5,346
5,377
150
448
Campus tours (# of students) Intro to Uni Life seminar
N/A
200
280
Business stalls
25
31
40
Griffith stalls
14
15
11
Club stalls
38
34
47
Highlights • 4,500 students received an ice cream for voting on the perfect way to start their university experience (sport, social, clubs, volunteering) in the Guild Lounge • Student Guild Board members spoke at 6 O-Week faculty lectures to welcome new students • 91% of volunteers were positive the Guild captured new students’ attention at O-Week and 70% thought Guild messaging was particularly clear • Uni Bar launched a new Instagram page attracting just under 400 followers in the week • Uni Bar launched a new student Social Club, attracting 192 sign-ups
7
Events The Guild’s 2020 O-Week program saw several sell-out events and high engagement across all formats. The core program of events remained largely consistent from previous years however several improvements were made to logistics and marketing. The sport department initiated two new trials which were designed to build momentum in developing interest areas. Twilight Cricket
rallied supporters towards re-starting the Cricket Club and Gamer’s Night demonstrated a clear student interest for a physical space to support e-sport participation. This mix of innovation and stability saw our student volunteers rate the events schedule as the most effective component of O-Week, evidenced by attendance numbers.
KPIs
Dive-In Movie Griffith Aquatic Centre (G45) Rooftop Roller Disco Multistorey Carpark (G55) Float Fest Griffith Aquatic Centre (G45) Comedy Night Uni Bar (G07) Uni Bar Kick-Off Uni Bar (G07) Beach Party Uni Bar (G07) Twilight Cricket Athletics Track (G43) Gamer’s Night Athletics Track Club House (G43)
2018
2019
2020
500
465
420
450
550
630
150
250
420
400
375
600
600
1,000
1,300
1,200
1,255
N/A
N/A
50
N/A
N/A
65
Highlights • Beach Party sold out with 1,400 tickets sold and 1,255 attending on the night • Uni Bar Kick-Off was the precursor to monthly Uni Nights and had a record turnout of 1,000 • Rooftop Roller Disco achieved record attendance of 630 (14.5% increase on 2019) and also implemented a new shoe cloaking process and a time-based wristband which rotated groups around the rinks to ease congestion • 960 Red Bulls given away across all events
8
9
“
The best part about O-Week is the team bonding and making new friends. We’ve worked so well together. – Guild Crew volunteer
10
”
Volunteers New Volunteer Leader roles were formalised which gave 11 of the more experienced student volunteers an opportunity to lead their own zone. This aided Guild staff’s ability to communicate key messages, check in on welfare and trouble shoot multiple areas simultaneously. In the lead up to and during O-Week, more emphasis was placed on providing social networking opportunities to volunteers
through events and activities. A key introduction was converting the Athletics Track Club House into a dedicated Volunteer Hub to provide a central location for briefings, breaks and social catch ups following shift completions. These initiatives were very successful in boosting volunteer recognition and satisfaction.
KPIs 2018
2019
2020
Number of volunteers
50
61
65
Volunteer shifts
106
120
110
610
640
Volunteer hours
Highlights • 11 experienced volunteers were recruited as ‘Volunteer Leaders’ providing peer to peer leadership throughout the week • 97% of volunteers had a mostly positive experience and 91% had positive interactions with new students overall • 94% often or always felt positive and full of energy with only 24% experiencing some moments of stress or being outside their comfort zone • 88% agreed they were given enough preparation and training while 91% agreed they were provided with clear communication and direction during the week • 20 of the volunteers were new in 2020 and performed incredibly well jumping straight into the busiest week of the year • 82% of volunteers surveyed believed they were placed in roles which were well suited to their skills and interests
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Commercial There seemed to be little hesitation for students to stay on campus throughout the week, evidenced by reasonable growth in sales across the Student Guild’s commercial outlets (1.2% up on 2019). This financial performance was aided by several new trials and initiatives. Uni Fitness implemented new systems that enabled front desk staff to provide facility tours and detailed membership advice (where previously students were referred to a membership brochure). Uni Fitness also replaced ‘Open Day’ with O-Week discount vouchers, offering students flexible trials which proved very successful, setting a new record of 30 new membership sign-ups in one day.
The Uni Store created a new pop up stall among the O-Week corporate stalls which took advantage of increased interest in buying GUGC branded merchandise and apparel. Village Café noticed a reduction in foot traffic with approx. 300 Griffith College students reported to have been affected by the ongoing Covid-19 outbreak, however still achieved strong results. Australia Post also noticed an emerging demand for postage services with students opting to sell their used textbooks online. Some challenges were experienced with the implementation of a new point of sale system just prior to the busy period however these issues are being resolved as the project progresses.
KPIs 2018
2019
2020
Total O-Week sales
$72,866
$75,434
$76,361
Uni Bar - O-Week sales
$43,140
$46,805
$46,648
The Uni Store - O-Week sales
$19,494
$16,713
$16,984
Australia Post - O-Week sales
$1,770
$1,795
$1,575
Village Café - O-Week sales
$8,462
$10,121
$11,154
132
144
Uni Fitness - New members
Highlights Village Café
Uni Bar
• 1,161 customers visited in O-Week compared to 1,110 customers in 2019
• Event attendance and engagement was higher overall in 2020 despite total Uni Bar sales for O-Week being slightly lower than the previous year
• $3.00 iced coffee promotion - sold 276 iced coffees
• Beach Party sales were $21,642.00 ex GST, up approx. $1,000 on 2019 • Uni Bar Kick-Off took $12,000 ex GST
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Uni Fitness
The Uni Store
• Increased O-Week membership sign-ups with 144 (vs 132 in 2019)
• 149 O-Week 15% off vouchers were redeemed, 77 for merchandise
• A new initiative handing out 48-hour discount cards at the Monday O-Week stall saw 36 new members join the gym, setting a record for most sign-ups in one day (30)
• The O-Week pop up stall achieved $900 in merchandise sales
• 53 gym trials were activated with 5 converted to membership
• Top seller was 317kg of bulk confectionery achieving $1,273 revenue
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O-Week online 17-21 February 2020
pare values from a single u can compare the number alesperson. Values are the whole. To highlight a pie drag it away from the center.
Fundraiser Results by Salesperson
GUGCSTUDENTGUILD.COM.AU PARTICIPANT
UNITS SOLD
Organic search
33
Direct
67
Users
3,381
hart
Return users
New users
67%
33%
Total page views
31,654
Direct
Most visited pages 2
Pie and donut charts compare values from a single category. For example, you can compare the number of products sold by each salesperson. Values are shown as a percentage of the whole. To highlight a pie wedge or donut segment, drag it away from the center.
Social Pie Chart
48%
Referral
5. Uni Fitness
Direct 31%
30%
Direct
Organic search
Direct
Referral
As at 21 February 2020
14
Referral 11%
Organic search
4. Intercampus bus
14,077
R
Social 7%
30%
Facebook likes
D
S
7%
2. Beach Party
Social media
O
Acquisition
1. Homepage 3. Clubs
P
Instagram followers
2,730
Social
15
The Link (G07) Parklands Drive PO Box 96 Gold Coast Campus Griffith University QLD 4222 gugcstudentguild.com.au (07) 555 28724 guildinfo@griffith.edu.au 16