Guelph Humane Society Happy Tails Gala Sponsorship Package

OUR COMMITMENT

For 130 years, the Guelph Humane Society (GHS) has been dedicated to protecting and caring for the many animals with whom we share our community and our lives, and to fostering the important bonds with animals that enrich us as individuals, families and communities. GHS provides care and shelter for approximately 3,000 homeless, stray, injured, orphaned, abandoned and abused animals each year, throughout Guelph and Wellington County.

GHS envisions a world where all animals are treated humanely, with respect and compassion. Our mission is to advocate for all animals, and in particular those animals whose lives we can influence through care, education, community support, protection and leadership.

With the support of our donors, we reunite families, create new beginnings, deliver critical care and create a compassionate community for all animals and the people who care for them.

Our generous supporters, from individuals in our community, to our local small businesses and international corporations, make this work possible.

TOGETHER, we can create a better community for animals, and people, that need us the most.

EVENT BACKGROUND

UNMASK THE POTENTIAL

The Guelph Humane Society is excited to announce that our highly anticipated Happy Tails Gala will return on Saturday, November 4, 2023, at the Delta Hotels by Marriott Guelph Conference Centre. This formal event promises a night filled with enchanting entertainment and delightful surprises.

This year’s theme, “Mardi PAW Masquerade”, draws inspiration from the vibrant and joyous celebration of Mardi Gras in New Orleans. The festive atmosphere of Bourbon Street will be recreated for you to enjoy as you interact with musicians, buskers, and even some of the animals in our care.

As our largest and most extravagant fundraiser of the year, the Happy Tails Gala aims to raise funds to support the most vulnerable animals in our community. Last year, the Happy Tails Gala raised over $180,000 to help support animals in Guelph and Wellington County. Don’t miss your chance to be a part of this amazing event and make a difference in the lives of animals in need.

DATE: SATURDAY, NOVEMBER 4, 2023

DOORS OPEN: 5:30 PM

If you have any questions regarding sponsorship of this event please contact our Development team by email at give@guelphhumane.ca or by phone at 226-780-7379.

BENEFITS OF PARTNERING WITH THE GUELPH HUMANE SOCIETY

By partnering with the Guelph Humane Society (GHS) you can:

• Leverage and align your brand with an organization that is important to your community

• Connect with your key demographics through strategic advertising and activities

• Engage directly with community members and partners on event day

TOGETHER, we will create a healthier community for all residents of Guelph and Wellington County.

GHS REACH AND SUPPORTER PROFILE

• GHS social media audience consists of more than 16,900 Facebook fans, and 12,000 Instagram, 3,600 Twitter, 3,900 TikTok and 1,100 LinkedIn followers— giving you the opportunity to connect with 37,500+ community members

• GHS social media channels reach 3.2 million annually (2022) through Facebook and Instagram reach and Twitter impressions. GHS TikTok interactions (Q1 2023) total more than 390,000 views, likes, comments and shares

• GHS has an email list of 10,000 active supporters who have opted in - with an average email open rate of 42%

• Supporters of GHS tend to be older in age (35 to 65+) and are well-established, high-income earners

• Above all else, GHS supporters are animal lovers who want to support animal welfare. They are people who invest in the growing needs of our community

SPONSORSHIP LEVEL BENEFITS

TITLE SPONSORSHIP

• Named as event Title Sponsor

HEAD OF CARNIVAL $10K

• Verbal recognition and thanks during the event, including welcome introduction by Emcee and stage introduction

• Naming opportunity on entrance way leading into the event

• Opportunity to promote company by providing promotional items for each attendee (300 attendees, with the potential for more)

• Recognition on social media platforms leading up to, during, and post-event (including 3 dedicated social media posts)

• Corporate logo as Title Sponsor on event promotional material, advertisements, emails

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event Title Sponsor for up to 12 months

• Opportunity for placement of signage at the event

• Ten (10) tickets to the event - personalized table

• Corporate logo to be displayed during large screen media slideshow at the event

• Corporate logo recognition in the GHS 2023 Annual Report

• Recognition in the GHS Paw Press quarterly newsletter

• Corporate logo on digital screens onsite at GHS (monitors in front lobby and cat adoption rooms) in October 2023 to November 2024

BEADS & BITES

MENU SPONSORSHIP

• Name / logo on plate setting during the event

• Verbal recognition and thanks during the event, including welcome introduction at the start of sponsored course

• Logo presented on screen as course is being served

• Corporate name or logo next to the selected course on event platform as attendees choose

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event sponsor, for up to 12 months

• Two (2) tickets to the event

• Corporate logo to be displayed during large screen media slideshow at event

• Corporate logo recognition in the GHS 2023 Annual Report

$4K

3 SPOTS AVAILABLE APPETIZER, ENTRE AND DESSERT

HAPPY TAILS

SPONSORSHIP

$5K

3 SPOTS AVAILABLE

• A unique, ongoing opportunity that includes presence at the gala as well as a presence on the GHS social media feeds throughout the year.

• Logo and mention on a “Happy Tail Story “ branded social media post (featuring an adopted animal finding their Happy Tail), once a month from September 2023 through September 2024. A total of 12 posts.

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event sponsor, for up to 12 months

• Verbal recognition as the Happy Tails sponsor when discussing “Happy Tail” adoption stories

• Corporate logo to be displayed during large screen media slideshow at event

• Corporate logo recognition in the GHS 2023 Annual Report

SPONSORSHIP PACKAGE

STRIKE UP THE BAND

ENTERTAINMENT SPONSORSHIP

• Sponsor headline event entertainment. This can include live instrumental music, actors or stationed professionals

• Recognition signage in front of all entertainers

• Verbal recognition in welcome introduction

• Recognition on social media platforms leading up to event

• Two (2) reserved tickets to the event

• Corporate logo to be displayed during large screen media slideshow at event

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event sponsor, for up to 12 months

• Corporate logo recognition in the GHS 2023 Annual Report

$3K

SILENT AUCTION SPONSOR

SPONSORSHIP

LIVE AUCTION

SPONSORSHIP

$2.5K

• Name the Silent Auction Zones, including corporate signage within the silent auction area

• Verbal recognition in welcome introduction at the start of the event

• Recognition on social media platforms leading up to & post event

• Two (2) reserved tickets to the event

• Corporate logo to be displayed during large screen media slideshow at event

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event sponsor, for up to 12 months

• Corporate logo recognition in the GHS 2023 Annual Report

$2.5K

• Logo on Live Auction paddle

• Corporate logo to be displayed during large screen media slideshow of live auction items at the event

• Verbal recognition in welcome introduction at the start of the event

• Recognition on social media platforms leading up to & post event

• Two (2) reserved tickets to the event

• Corporate logo to be displayed during large screen media slideshow at event

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event sponsor, for up to 12 months

• Corporate logo recognition in the GHS 2023 Annual Report

BOURBON STREET CITY LIGHTS SPONSOR

SPONSORSHIP

• Recognition with Corporate Logo under Bourbon Street as attendees enter the event space decorated in an immersive city scape of New Orleans

• Opportunity to present attendees with thank you gift at the end of the night

• Verbal recognition in welcome introduction at the start of the event

• Two (2) reserved tickets to the event

• Corporate logo to be displayed during large screen media slideshow at event

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event sponsor, for up to 12 months

• Corporate logo recognition in the GHS 2023 Annual Report

• Recognition on social media platforms leading up to, during, and post event - including Two dedicated social post before and after the event.

$4K

BEADS & BOTTLES

WINE SPONSORSHIP

• Opportunity to provide promotional tags to be put with wine bottles on guest tables

• Two (2) reserved tickets to the event

• Corporate logo to be displayed during large screen media slideshow at event

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event sponsor, for up to 12 months

• Corporate logo recognition in the GHS 2023 Annual Report

$2K

MASQUERADE MERRIMENT

DESTINATION SPONSORSHIP Sponsor one immersive destination that generates fun and fundraising through Bourbon Street.

$2K

1. Tarot Reader Sponsor

2. Mask Vendor Sponsor

3. Street Art Sponsor

4. Bead Wall

• Corporate logo displayed on signage in front of destination

• Verbal recognition in welcome introduction at the start of the event, and another mention throughout the evening - reminding guests to visit your destination

• A dedicated social media post after the event, sharing photos of your selected destination

• (2) reserved tickets to the event

• Corporate logo to be displayed during large screen media slideshow at event

• Corporate logo on guelphumane.ca with hyperlink to corporate website, listed as event sponsor, for up to 12 months

• Corporate logo recognition in the GHS 2023 Annual Report PER DESTINATION