Suncoast Tampa REALTOR Magazine - Q1 2026

SHARING THE STAGE

At the 2026 Starry Night Installation and Awards Gala, incoming Suncoast Tampa Association of REALTORS® (STAR) President Corina Lessa pauses for a meaningful moment following the ceremonial passing of the gavel. Standing before the distinguished leaders who served as the association’s presidents, Lessa reflects on the legacy of service, advocacy, and professionalism that has shaped the organization’s continued success. See more photos from the historic gala on page 20.

SUNCOAST TAMPA

Volume 2 | Issue 1 tamparealtors.org/magazine 813.879.7010

2026 EXECUTIVE COMMITTEE

President: Corina Silva

President-elect: Tina Marie Eloian

Vice President: Mark Middleton

Secretary: Stephanie Joines

Treasurer: Linda Wilson

Immediate Past President: Tom Steck

CEO: David Bennett

2026 DIRECTORS

Ollie Green, Paul Hendriks, Adam R. Jonas, Candice Kelly, Mindy Rovillo, James Schanz, Marcus Scott, Michael Webb, Michael Wyckoff.

EDITOR/DESIGNER

A.J. Hlavac, Design Mgr. ASSISTANT EDITORS

Kim Simmons, VP of Communications

Parker Lewis, Dir. of Marketing & Communications

Kimberly Chin, Marketing & Communications Mgr. ASSISTANT DESIGNER

Odessa Conner, Graphic Designer

STAR represents over 22,000 REALTORS® in the Tampa Bay area, empowering real estate professionals through advocacy, innovation, and valuable growth opportunities, while strengthening communities and shaping the future of real estate across the region. For more information, please visit tamparealtors.org or pinellasrealtor.org.

REPRODUCTION

Suncoast Tampa REALTOR® magazine is published quarterly for members of STAR in the interest of informing, promoting, and improving the real estate industry. With the exception of articles and materials from other publications reprinted in this magazine, members of STAR are hereby authorized to reproduce articles appearing in this publication, provided each such reproduction gives the following credit: Reprinted from the Suncoast Tampa REALTOR® magazine, Suncoast Tampa Association of REALTORS®.

ADVERTISING INFORMATION

For advertising information/sales, please contact partnerships@suncoasttamparealtors.org or 813.879.7010. All advertising is subject to the approval of the Board of Directors and Chief Executive Officer.

Q+A with Corina Lessa 2026 STAR President

The Hustle Myth What Everyone Gets Wrong

Starry Night Awards Gala and Installation Awards Winners

Building Your Personal Brand with Intention Tip of the Quarter

Brewing Community

How Southern Grounds Is Helping Shape the Future of Tampa Bay Neighborhoods

LEADERSHIP CORNER

MEET THE 2026 BOARD OF DIRECTORS

MEMBER SHOUTOUTS

LEGAL CORNER

FL LEGISLATIVE PRIORITIES

2025 RPAC MAJOR INVESTORS

THE GLOBAL EDGE

LOCAL MARKET STATS

PHOTOS: BUSINESS & BEADS AFFILIATE EXPO

BENEFITS THAT POWER YOUR SUCCESS

ETHICAL AGENT POP QUIZ

The Live Oak and Our New Horizon

As your new President, I’m excited to share my vision for our year. Our association is historically rooted, structurally sound, and ready for expansive growth, much like the Florida Live Oak, a perfect symbol for what we are building together.

Like the Live Oak, STAR is anchored by deep, interconnected root systems. Our strength does not come from a single source, but from the thoughtful joining of legacies across the Tampa Bay region:

Hillsborough County: The energy, innovation and influence of a major metropolitan center.

Pinellas County: The effervescence, market maturity, and coastal communities built from beauty and resilience.

Pasco County: The focus on expansion, opportunity, and the future of growth in Florida real estate.

Our unification into STAR completed a century-long story of collaboration. Progress requires building upon, not erasing, our past. Our deep roots and former presidents safeguard our institutional memory.

The trunk of the Live Oak is not symbolic; it is structural. It holds firm against the strongest winds and ensures all our diverse parts function as one. This year, our focus

is on building a structure that supports our big size and complexity. Unity requires clarity, and that is why we are committed to: transparency, strong governance and clear communication.

When the roots are deep and the trunk is strong, the canopy can expand and create space for life to thrive. This canopy represents our future, guided by our new strategic plan and centered on three core commitments: Advocacy, Education and Professionalism, and Connectivity.

Building strong associations requires communication and relationships. This year, we emphasize a global perspective, bringing the world to Tampa in 2026. Tampa Bay is already a global hub for trade, talent, and investment. Hosting world-class ideas, leaders, and partnerships will elevate our profession and prepare us for an interconnected world.

This canopy does not grow on its own. It is formed by members who raise their hands, show up, and lead and by the incredible support and effort of our professional staff. This amazing community is a living, breathing thing we build together, every day.

Corina Lessa 2026 President of STAR

Q&A

Corina Lessa // 2026 STAR President

What was your first job (before real estate)?

I worked in the travel and hospitality industry for 11 years.

What’s your favorite thing to do in Tampa Bay?

Kayaking or stand-up paddleboarding, specifically in the springs during sunset. We’re surrounded by water, and I’ve always loved being near it, whether it’s the bay, the ocean, the rivers, or especially the springs.

What’s one word your colleagues would use to describe you?

Intentional.

What trend do you think will shape real estate most in the next few years?

I think technology will continue to play a big role in real estate, but at this point it’s no longer the trend, it’s the standard. Everyone has access to the same tools, the same platforms, the same data. What will really shape the industry in the next few years is the push to humanize the experience. The agents who will thrive are the ones who combine technology with empathy, transparency, and authenticity.

What emoji best describes your personality?

�� The wave. I have a surfer’s mentality even though I’ve never actually surfed. I see the wave, I commit to it, and I’m fully present while I ride it, knowing it won’t last forever. And when it passes, I’m ready and patient enough to wait for the next one. I understand that everything moves in cycles.

What’s your ideal ‘day off’ look like?

No alarm, an early start, ample time for my morning routine, and a day spent moving outdoors. I love finishing the day tired, fulfilled, and energized all at once.

What activities or places to go do you recommend clients that aren’t from this area?

I always recommend experiencing both downtown Tampa and St. Petersburg as a starting point. From there, I tailor activities and restaurants based on how much time clients have. I often include places and experiences that feel uniquely local like Ybor City, Hyde Park Village, a ride on the Tampa Water Taxi, or even a Rays, Bucs or Lightning game. If the coast fits the schedule, I’ll suggest beaches like Clearwater Beach, Honeymoon Island, or St. Pete Beach, depending on their personality. That said, these are just the fundamentals. I’m very intentional about making recommendations that aren’t generic, but strategically designed to help each client truly fall in love with Tampa Bay.

Did you make a new year’s resolution for 2026, and if so, what is it?

I didn’t make a traditional resolution for 2026. Instead of chasing numbers, my goal is presence. My calendar is already full, so I want to be fully engaged in everything I’ve committed to and show up at my best.

MEET THE BOARD

PRESIDENT

Corina Silva Tampa Bay Key Realty

DIRECTOR

Ollie Green Fleur De Lis Luxe Realty

2026 Board of Directors

PRESIDENT-ELECT

Tina Marie Eloian Florida Commercial Group

DIRECTOR

VICE PRESIDENT

Mark Middleton Silver Trident Realty

DIRECTOR

SECRETARY

Stephanie Joines LPT Realty

DIRECTOR

TREASURER

Linda Wilson Wilson Realty LLC

DIRECTOR

Paul Hendriks Gulf to Bay Homes & Estates DIRECTOR James Schanz Future Home Realty Inc.

Adam R. Jonas First Integrity Real Estate

DIRECTOR

Marcus Scott MScott Real Estate Inc.

DIRECTOR

Michael Webb Charles Rutenberg Realty Inc.

Committee Leadership

AFFILIATE

Chair: Tina Darling

Staff Liaison: Diana Katz

BROKER ENGAGEMENT

Chair: Mark Paris

Staff Liaison: Fred Hintenberger

COMMERCIAL

Chair: Afif “Alberto” Baalbaki

Staff Liaison: Angela Emerson

DIVERSITY

Chair: Keianna Carty

Staff Liaison: Quan Remmer

GLOBAL BUSINESS COUNCIL

Chair: Sammy Haji

Staff Liaison: Angela Emerson

GRIEVANCE

Candice Kelly IAD Florida

DIRECTOR

Michael Wyckoff Engel & Völkers Madeira Beach

Chair: Liane Jamason

Staff Liaison: Angela Emerson

LEASING & PROPERTY MANAGEMENT

Chair: Kathleen Gaspari

Staff Liaison: Angela Emerson

OUTREACH

Chair: Tahisia Scantling

Staff Liaison: Fred Hintenberger

PROFESSIONAL STANDARDS

Chair: Pamela Cohn PA

Staff Liaison: Angela Emerson

Mindy Rovillo IMAPP Realty Group

CEO

David Bennett

PUBLIC POLICY HILLSBOROUGH

Chair: David Sigler

Staff Liaison: Joe Farrell PASCO

Chair: Yolanda Hodges

Staff Liaison: Joe Farrell PINELLAS

Chair: Thomas Shelly

Staff Liaison: Joe Farrell

REALTORS® POLITICAL ACTION

Chair: Richie Koster

Staff Liaison: Travis Norton

YOUNG PROFESSIONALS NETWORK

Chair: Amanda Irvin

Staff Liaison: Travis Norton

LEADERSHIP SPOTLIGHT

Congratulations to STAR’s Candice Kelly on being selected for the 2026 Florida Realtors® Leadership Academy, an exclusive program designed to cultivate the next generation of influential REALTOR® leaders across the state. Candice is one of only 15 members statewide chosen for this prestigious class, recognized for her commitment to the profession and her passion for serving her community.

Throughout the year, Candice will take part in advanced leadership training, group and independent studies, communication skill development, and hands-on experiences that deepen her understanding of Florida Realtors® and strengthen her ability to lead. Her dedication, professionalism, and drive make this achievement well deserved.

IMPACT MAKERS

STAR Young Professionals Network was recognized by the Pinellas Opportunity Council for giving back to our community since 2010. Over the last 8 years, YPN has provided over 800 backpacks stuffed with school supplies to local students and nearly 1,000 Thanksgiving meals to families. They are able to do thanks to their extraordinary fundraising efforts, totaling nearly $77,000.

RISMEDIA TRAILBLAZER

Congrats to Quan Remmer, Vice President of Strategic Partnerships at STAR, who has been named a 2026 RISMedia Real Estate Newsmaker

Selected as a Trailblazer, Quan is recognized for his leadership, innovation, and forward-thinking approach to elevating member value through collaboration and strategic partnerships.

Quan will be featured in RISMedia’s Q1 issue of Real Estate magazine and honored at the organization’s Annual Awards Gala later this year. As Quan shared, he’s proud to help reimagine how associations create impact, pushing our industry forward with fresh ideas and meaningful results.

CELEBRATING EXCELLENCE

Our award winners embody the values that define STAR — Service, Tenacity, Advocacy, and Results. Their dedication to their clients, profession, and community sets the standard for excellence across our organization. To our nominees and winners, your achievements are what make STAR exceptional. Congratulations on this well-deserved recognition. To see list of all award winners and a recap of Starry Night Gala, see page 20.

STAR 2026-2028 STRATEGIC PLAN

ADVANCE

ADVANCE GOVERNANCE & ORANIZATIONAL STRUCTURES

Continue to evolve governance, leadership, and operational structures to ensure transparent, efficient, fiscally sound, diversified, and accountable decision-making throughout each organization’s structures.structures.

Greater trust, transparency, and confidence in leadership

Stronger financial stewardship and clearer return on dues

Faster, smarter decisions that improve services

More inclusive leadership and member voice

A stronger, more resilient organization ready for the future

PERSONALIZE

COMMUNICATION & CONNECTION STRATEGY

Deliver clear, consistent, and intentional communication and outreach that strengthens relationships with members and improves the flow of information. Cultivate connectivity with Brokers to support their businesses.

Clear and relevant information that saves you time

Stronger alignment with our Brokers that supports Brokerage success

Increased trust, transparency, and confidence in leadership

Stronger sense of belonging, engagement, and pride in STAR

Communication that actively helps you grow your business

MODERNIZE

TECHNOLOGY MODERNIZATION & INNOVATION

Continue to modernize and streamline internal systems and member-facing technology to enhance efficiency, service quality, member experience, and innovation.

Faster, easier access to tools, services, and support

Time savings and efficiencies to better serve your clients and customers

Modern, intuitive technology that supports your business

Innovation that keeps you competitive and future-ready

Continuous improvement and a strong innovation culture

STAR will serve as the leading voice for the real estate profession and a comprehensive housing ecosystem. We will champion property rights, housing opportunities, and economic vitality through proactive policy leadership and strategic partnerships.

ELEVATE

ADVOCACY & INDUSTRY INFLUENCE

Strengthen visibility and influence as a unified voice on housing, affordability and regional issues. Elevate our reputation as the region’s leading real estate ecosystem advocate and community leader.

Protection of your business, income, and consumer property rights

A stronger, unified REALTOR® voice with real influence

Increased public trust, visibility, and REALTOR® credibility

Better informed members

Deeper community connection and long-term industry leadership

TRAILBLAZE

STRATEGIC PARTNERSHIPS & STAR AS AN INDUSTRY LEADER

Focus on initiating collaborations with interconnected regional, national, and global markets and partners. Strengthen relationships with strategic partners to be the source for real estate information and a key community contributor.

New business opportunities, referrals, and market expansion

Stronger REALTOR® credibility, visibility, and brand prestige

Access to better data, insights, and industry intelligence

Greater community impact and industry leadership

Financial sustainability and enhanced membership value

STAR will elevate REALTOR® knowledge, integrity and service by delivering exceptional education, professional standards and resources. Through this commitment, we strengthen trust, growth, and excellence throughout the profession and communities we serve.

STAR will foster collaboration, involvement, and trusted and segmented relationships. At the same time, we will deliver innovative processes, business resources, and leading data and technology that enhance productivity and enable REALTORS® to thrive in an evolving marketplace and community.

The Hustle Myth

What everyone gets wrong about real estate success

The popular belief

The best REALTORS® are the ones who hustle the hardest, work the longest hours, and chase every potential deal.

Here’s what’s actually true:

Top-performing REALTORS® don’t succeed because they do everything. They succeed because they do the right things, consistently and with intention. They focus on:

• Building systems and value, not just volume.

• Creating trust and long-term relationships, not quick wins.

• Saying no to distractions so they can say yes to what actually moves the needle.

• Not sprinting. Real estate is a long game built on consistency and trust.

The REALTORS® who thrive aren’t the busiest in the room, they’re the most intentional. Hustle without strategy = exhaustion. Strategy without connection = just a wish. Hot take: If your calendar is full but your business seems stuck, it may be time to rethink the hustle!

Focus on cultivating thoughtful, relationship-driven work that will certainly compound over time. Consumers are more informed than ever before. Markets are complex. Trust is often what sets top agents apart.

Need a professional reset? Attend our “un”conference - RE Bar Camp. It’s a unique one-day event on April 9 where the day’s sessions are created in real time based on the topics, challenges, and ideas that attendees want to explore.

Learn more and reserve your spot by scanning or visiting bit.ly/STARREBarCamp

The REALTORS® who thrive aren’t the busiest in the room, they’re the most intentional.

Tampa Bay Real Estate & Legal Landscape

by Barbara Brown, Esq.

As we move into 2026, Tampa Bay area REALTORS® are operating in a different market than the one that defined the post pandemic boom. The past year was not a downturn, but rather a recalibration, shaped by higher interest rates, evolving insurance markets, significant legal reforms, and continued population growth across Hillsborough, Pinellas, and Pasco counties. Understanding what 2025 revealed is essential to advising clients with confidence in the year ahead.

What 2025 Showed Us - A Market Reset, Not a Collapse

The defining theme of 2025 was transition. Inventory rose across the Tampa Bay region, properties stayed on the market longer, and pricing became more sensitive to condition, location, and risk factors. Neighborhood specific analysis mattered more than ever. Well maintained homes outside flood zones continued to perform, while older properties, storm affected homes, and outdated condominiums experienced price corrections.

Interest Rates Remained a Gatekeeper

Although mortgage rates eased slightly in 2025, they remained in the mid 6% range. That reality sidelined many buyers but also discouraged sellers locked into sub 4% loans. The result was constrained mobility. REALTORS® found success by helping buyers focus on affordability strategies such as seller credits and buydowns.

Insurance Became a Core

Transaction

Issue

Property insurance continued to impact values, particularly in coastal and flood prone areas. However, 2025 brought signs of stabilization. While premiums remain higher than

historical norms, availability improved, and in some cases rates moderated.

For REALTORS®, early insurance conversations became critical. Buyers increasingly demand quotes before closing, and sellers learned that roofs, wind mitigation, elevation, and flood history materially affect marketability.

Population Growth Continued—But Unevenly

Tampa Bay’s growth story remained intact. Hillsborough and Pasco counties absorbed the bulk of new residents, driven by job creation, new construction, and comparatively attainable housing. Pinellas County, largely built out, saw minimal population growth but continued demand for well located, updated properties.

These patterns reinforced the importance of understanding where inventory pipelines are expanding and where scarcity still supports values.

County Specific Takeaways

Hillsborough County experienced a moderation in prices alongside continued development pressure. Infrastructure funding, including increased water and wastewater impact fees on new construction, became part of the affordability equation.

Pinellas County faced unique challenges tied to condominium regulations and storm recovery backlogs in some coastal areas. Compliance readiness increasingly determines deal viability.

Pasco County remained a growth engine, with large mixed use and industrial developments supporting residential demand, particularly in Wesley Chapel and along the I 75 corridor.

Legal and Risk Awareness Will Differentiate Professionals

Flood risk disclosures, condominium compliance, and insurance underwriting will remain front and center. Agents who understand these issues or know when to bring in legal and insurance professionals will better protect transactions and client trust.

The Role of REALTORS® Moving Forward

In a calmer, more complex market, REALTORS® once again become strategists—not just facilitators. Clear guidance on pricing, risk, compliance, and negotiation will matter more than speed.

Those who adapt to its legal and economic realities will not only succeed, but lead.

Professional Development Opportunities

Advance your business with STAR’s robust professional development opportunities. Classes are offered nearly every day, virtually and in-person, with many free to members. We also offer convenient evening classes to fit your busy schedule

Choose from:

• Required Ethics and Fair Housing classes

• NAR® designations and certifications

• MLS training

• Commercial real estate education

• Global and investment courses

• Tech, safety, and cybersecurity workshops

• ...and so much more!

Easily explore upcoming course by day, keyword, or tag. Scan or visit calendar.suncoasttamparealtors.org

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Limited inventory remains for our Motor Garages. Pre-construction pricing on Townhomes ends soon! Now selling private hangars at KSEF.

2026 RPAC Investment Pin

Add your voice to the movement. Help STAR reach our 2026 RPAC goal of $722,961 and keep protecting your business where it matters most.

When you invest $99 or more in the REALTORS® Political Action Committee (RPAC), you don’t just get this pin. You get a stronger voice protecting your business, income, and property rights.

STERLING “R” $1,000 INVESTMENT

PRESIDENT'S CIRCLE INVESTORS WHO CONTRIBUTED $2,000 OR MORE DIRECTLY TO REALTOR®-FRIENDLY CANDIDATES.

YPN PLEDGE INVESTORS WHO COMPLETED THE YPN PLEDGE - CONTRIBUTING $10,000 OVER 10 YEARS.

RPAC HALL OF FAME

This frame designates members of the RPAC Hall of Fame with an aggregate lifetime investment of $25,000 or more.

PRESIDENTʼS CIRCLE

This icon designates an influential group of REALTORS® who contribute $2,000 or more directly to REALTOR®-friendly candidates.

A

Celebration to Remember

We’re still glowing from our Inaugural Starry Night Awards Gala & Installation at Armature Works, held on January 30. A heartfelt thank you to everyone who joined us in celebrating our REALTOR® community, welcoming our 2026 Board of Directors, and honoring the 2025 award winners.

A special thanks to our Starry Night sponsors, Homes.com, LMCU, Brown & Kimpton, P.A., Stellar MLS, Assurity Title, and Navy Federal Credit Union, for helping us create such a memorable night.

Lifetime Achievement Award — Bob Glaser Broker/Manager of the Year — Liane Jamason REALTOR® of the Year — Jay Quigley Community Champion of the Year — Kevin Batdorf Association Service Award — Sammy Haji Top Producer, YPN Rising Star — Sazan Powers Community, YPN Rising Star — Aprilyn Cloyd Local Association, YPN Rising Star — Angel Bueno Good Neighbor Award — Aaron W. Beeman, Sprinkle Some Love Good Neighbor Award — Alison Connors, Starkey Ranch Cares

is proud to support the

STARRY NIGHT

The Portal That Works For You, Not Around You

David Bennett Chief Executive Officer

Lilly Chand Member Services Manager

Sarah Hepburn Member Services Coordinator

Angela Emerson VP of Professional Development & Standards

Debra DeSmidt Professional Development Assistant

A.J. Hlavac Design Manager

Deeanna Davalos Director of Strategic Events & Director Travel

STAR STAFF

Fred Hintenberger Senior Vice President

Stella Jacobson Member Services Manager

Valerie Iglesias Member Services Coordinator

Tony Green Professional Development Coordinator

Joe Farrell Vice President of Public Affairs

Odessa Conner Graphic Designer

Rebekka Abraham Strategic Events & Director Travel Coordinator

Sandy Yinger Executive Assistant

Kelsey Brauer Member Services Lead

Cecelia Murdock Member Services Coordinator

Leslie Trimble Professional Development Coordinator

Travis Norton Political Communications & Advocacy Manager

Dan Cote PROSites Manager/ Web Designer & PRO Webmaster

Paula Guzman Vice President of Finance

Michael Gappa Director of IT

Joshi Member Services Lead

Angie Newman Member Services Coordinator / Building Manager

Michael Krauser Professional Development Coordinator

Kim Simmons Vice President of Communications

Quan Remmer Vice President of Strategic Partnerships

Jonathan St. John Sr. Financial & Data Analyst Manager

Nathan Schrage IT Coordinator

Kimberley Dempster Member Services Coordinator

Brian Schief Member Services Coordinator

Linda Derrick Professional Standards Manager

Parker Lewis Director of Marketing & Communications

Cristina Gregorio Moore Partnerships Manager

Renae Parker Accounting Clerk

Delorey Vice President of Member Services

Mary Emmons Member Services Coordinator

Brittany Stalker Member Services Coordinator

Joel Rojas Professional Standards Coorddinator

Kimberly Chin Marketing & Communications Manager

Diana Katz Affiliate Relations & Office Support Manager

Jenna Maridon Office Operations Coordinator

Gold Coast Schools—a STAR Premier Strategic Partner

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Enjoy an exclusive 30% STAR membership discount with Gold Coast Schools

This exclusive o er makes it simpler and more cost-e ective to invest in your professional development. Strengthen your team, unlock new opportunities, and create a more skilled, knowledgeable workforce.

Choose Gold Coast Schools

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The Global Edge

With Tampa Bay’s growing global community, understanding international real estate trends isn’t just a bonus, it’s a competitive edge. Florida has attracted international buyers for years and Tampa Bay is no exception. As global interest in the region continues to grow, so do the opportunities for REALTORS® who are ready to engage with international markets.

Global real estate also includes helping Floridians find properties worldwide. Inventory from international builders and developers is expanding. REALTORS® who stay informed gain early access to highdemand properties their clients might not otherwise see. With STAR’s growing network of international partnerships-- from Portugal to Ecuador-- agents are more connected than ever to overseas buyers, sellers, and properties on the market outside of the U.S.

This October 29 through November 2, STAR will host the inaugural Tampa Bay Global Summit & Exchange, a five-day event designed to bring the world to Tampa Bay. Mark your calendar and take this opportunity to build your global expertise, strengthen your referral network, and position yourself for international success. Staying active in global councils and understanding cross-border transaction basics can open doors to new listings and high-value clients. It’s also a powerful way to stand out in a crowded market.

Don’t miss the opportunity to meet with REALTORS® from around the globe.

Turning Local Market Data Into Smart Strategy

UNDERSTANDING REGIONAL TRENDS TO GUIDE CLIENTS WITH CONFIDENCE

Market data is more than a monthly snapshot. Its insight that helps you navigate change and guide clients with clarity and confidence. Across Hillsborough, Pinellas, and Pasco Counties, recent trends show that the market is shifting at different speeds. Each property segment is responding differently, creating an environment where thoughtful, localized strategy matters.

Single-family home sales have declined year over year across all three counties. This shift reflects a more selective buyer pool and a greater need for carefully positioned listings. In this environment,

informed conversations around pricing, preparation, and competitive positioning can help clients move forward with realistic expectations and greater confidence.

In the townhouse and condo segment, the story varies. Pinellas County is experiencing measurable strength, with faster time to contract and stronger price performance. Buyers in this market may need to understand the pace of competition, while sellers may find opportunity in well-supported pricing strategies. Meanwhile, Pasco and Hillsborough are seeing slower movement. Longer timelines and pricing adjustments can

create space for strategic negotiation and proactive communication, reinforcing the importance of setting expectations early and clearly.

As the market continues to shift, the opportunity for REALTORS® is in how you translate it into action. When local data is translated into practical guidance, it builds client trust and positions you as a knowledgeable, steady advisor in a changing environment.

Markets shift. Segments move at different speeds. Staying informed allows you to continue guiding clients with professionalism, preparation, and perspective.

SINGLE FAMILY STATS

TAMPA, ST. PETE, CLEARWATER MSA TAMPA, ST. PETE, CLEARWATER MSA

MULTI-FAMILY STATS

Business & Beads

AFFILIATE EXPO

Around 40 Affiliate Business Partners showcased their products and services to over 150 REALTOR® members during the annual Business & Beads Affiliate Expo in February. Also in attendance were four of our STAR Committees - Young Professionals Network (YPN), REALTORS® Political Action Committee (RPAC), Tampa Bay Global Business Council (TBGBC), and Real Estate For All Alliance (REFAA) - showcasing what makes them unique and educating members on how they can get involved. Around $1,400 was raised through the registration fees, benefitting four local charities. Member Patty Gaskin was the lucky member who won her 2026 dues back (pictured left with Affiliate Business Partner Chair Tina Darling).

Benefits That Power Your Success

TAMPA BAY BUSINESS JOURNAL

Stay informed and ahead of the curve with a complimentary digital subscription to the Tampa Bay Business Journal, a $210 annual value. This subscription provides deeper insight into:

• The local business landscape

• Economic trends and shifts

• Regional opportunities that impact your work and your clients

GET ACCESS: Via Member Portal or the STAR Member Hub App

Member Portal: 1. Log in to the STAR Member Portal 2. Select the Tampa Bay Business Journal (TBBJ) – STAR Member Access banner 3. You’ll be routed directly to TBBJ with full access

STAR Member Hub App: 1. Download the app (see more info on page 4) 2. Log into the app with your credentials 3. Click the TBBJ button.

BUSCH GARDENS

Enjoy more fun for less with exclusive STAR member discounts on tickets fun cards, and annual passes to Busch Gardens and Adventure Island. Treat yourself, your family, or even your clients to thrilling rides, live shows, and unforgettable attractions—all while saving money.

GET ACCESS: Visit bit.ly/STAR-BuschGardens

TIP OF THE QUARTER

Building Your Personal Brand with Intention

By Parker Lewis, Director of Marketing and Communications

Your personal brand is more than a logo or a headshot. It’s the experience your clients associate with you. It’s the confidence they feel when they refer you. It’s the impression you leave after a showing or closing.

Audit Yourself

Start simple, look at your website, social media bios, your listing presentations, and print materials. Are the visuals cohesive? Is the messaging current? Do they reflect the level of business you want to attract?

Small refinements can make a big difference. An updated headshot. A more intentional biography. Clearer messaging about your niche or service area.

When your brand reflects your full potential, clients and potential clients see it and trust it.

In other words, it’s your reputation being shaped by every interaction whether it happens in-person or online. Every so often, it’s worth asking yourself: Does my brand reflect where my business is going, or where I want it to go?

The Power of Voice

Branding isn’t just how your marketing looks; it’s how you sound. Are your communications welcoming? Confident? Approachable? Insightful? Does your digital presence sound like you at your best?

Buyers and sellers choose professionals they trust. Consistency in your tone, across platforms, reinforces the perspective you bring to each transaction.

AI can be a powerful starting can help you generate ideas or overcome creative blocks. But your perspective is what sets you apart. Use AI as a tool (not a substitute) so your voice remains distinctly yours.

Pro Tip

Align Your Brand with Your Business

As your business evolves, your personal brand should evolve with it. For some, it may look like introducing a monthly newsletter to stay top of mind. For others, it could mean leaning into shortform video, sharing consistent market insights, spotlighting listings in new ways, elevating testimonials into impactful client success stories, or using AI to better plan and track client follow ups.

A cohesive brand does more than make you visible, it shows that you’re not just working in the market, but that you’re evolving with it.

When your brand is aligned and intentional, it supports how you grow.

When using AI, create custom workspaces where you can define your preferred tone of voice. Once set up, the content it generates will reflect your style and perspective.

• In ChatGPT, these are called “Custom GPTs.”

• In Gemini, they are called “Gems.”

Ethical Agent Pop Quiz

THINK YOU KNOW THE CODE OF ETHICS? LET’S FIND OUT.

This quiz takes you beyond theory and into real-life ethical decision-making. See how well your choices align with the standards that define trusted, reputable REALTORS®

A REALTOR® must disclose any personal interest they have in a property they are buying or selling.

TRUE or FALSE

Article 1 of the Code requires REALTORS® to protect and promote the interests of:

A. Themselves first

B. Their clients and customers

C. Their brokers only

D. The general public

REALTORS® can advertise a listed property without the listing broker’s consent.

TRUE or FALSE

Which of the following is a violation of professional standards?

A. Cooperating with other brokers when it’s in the client’s best interest

B. Offering services free of charge

C. Misrepresenting the availability of access to a listed property

D. Refusing to take a low commission 1. 2. 5. 3. 6. 7. 8. 4.

REALTORS® may discuss the terms of an exclusive listing with the owner if the listing is about to expire.

TRUE or FALSE

If a dispute arises between two REALTORS® from different brokerages over a commission, what should be the first step?

A. Go to small claims court

B. Report it to the client

C. File for arbitration with the local association

D. Ignore it

Under Article 2, a REALTOR® must disclose known material defects in a property.

TRUE or FALSE

A buyer you’re working with asks you to share details about another client’s pending offer. The appropriate response is to:

A. Share only the price

B. Share general terms but not specifics

C. Decline to disclose confidential information

D. Suggest they contact the listing agent directly

CREATIVE LOAFING EVENTS & SPECIAL ISSUES 2026

CLUB CL (A DANCE PARTY)

TEQUILA

TIKI TAKEDOWN

Takedown

MEET THE CHEFS

When you step into Southern Grounds Coffee House, you’re greeted with more than the aroma of freshly brewed coffee. You’re stepping into a vision for the future of Tampa Bay’s historic neighborhoods. Owner Nick Presti believes great coffee can spark more than conversations; it can fuel community connections, sustainable growth, and thoughtful revitalization. Through eco-friendly design and a commitment to placemaking, Southern Grounds is helping breathe new life into historic districts, creating vibrant spaces where people want to live, work, and put down roots.

Brewing Community

HOW SOUTHERN GROUNDS IS HELPING SHAPE THE FUTURE OF TAMPA BAY NEIGHBORHOODS

“A cup of coffee starts a conversation, creates a connection, and fosters ideas. People want to feel like they’re part of a bigger community.”

Rooted in Walkability, Art, and Community

For Presti, the inspiration to bring Southern Grounds to St. Petersburg, and soon, to Tampa’s Channelside district, started with the city’s unique blend of walkability, art, and community spirit. “The elevated coffee and food scene is what drew us here,” he shared. “We enjoy this walkable, community-driven, natural art attraction that St. Pete brings to the table.”

Southern Grounds was designed from the start to be more than a place to grab a latte. It serves as an all-day destination with breakfast, lunch, dinner, and everything in between, powered by a chef-driven kitchen and a philosophy of conscious, responsible eating.

Activating the Neighborhood from Dawn to Dusk

Presti believes local businesses are catalysts for neighborhood revitalization when they create opportunities for people to gather throughout the day. “We’re open all day and serve not only as a place to start your morning, but also to fuel workouts with our grass-fed meats, host

work meetings, gather for card games, or unwind with a glass of wine and a pastry,” he explained.

This all-day model is intentional. By offering something for everyone at any time, Southern Grounds creates steady activity, which is vital for healthy, connected neighborhoods. “We’re activating the neighborhood at all times of day, not just for one specific use,” he said.

What Community Success Really Looks Like

For Southern Grounds, success comes down to something Presti calls “unreasonable hospitality.” It’s the extra step the team takes, learning guests’ names, remembering their favorites, and offering genuine interaction. The quality of the product matters just as much. The café sources direct-trade coffee and responsibly harvested proteins like Verlasso salmon, ensuring that every cup and plate supports ethical, sustainable producers.

Eco-Friendly by Design

Sustainability isn’t just a talking point; it’s embedded in the brand’s DNA. Southern Grounds partners with Green Planet to use

environmentally friendly to-go boxes, bags, and packaging that reduce landfill waste and minimize plastic pollution. “We take these steps at all levels of business,” Presti emphasized. “From the food to the to-go packaging, we’re committed to eco-friendly practices that have long-term effects on the community.”

A Neighborhood Anchor Buyers Look For

In a real estate landscape where lifestyle matters as much as location, neighborhood coffeehouses like Southern Grounds can elevate buyer interest. Presti notes that their unique blend, a full espresso bar, scratch kitchen, house-made pastries, grass-fed meats, sustainable salmon, and an entirely seed-oil-free kitchen adds something rare to the St. Pete and soon Tampa markets: convenience without compromise.

“I haven’t seen a place in St. Pete yet that has what we bring to the table,” he said. “A neighborhood coffee house that serves as an all-day vibe is valuable to every type of human.”

And while younger buyers are often associated with a preference for walkable, sustainable, locally driven neighborhoods,

Presti believes the appeal is universal. “All generations benefit from a local coffeehouse being in their neighborhood. A cup of coffee starts a conversation, creates a connection, and fosters ideas. People want to feel like they’re part of a bigger community.”

Where REALTORS® Fit In

Presti believes REALTORS® play a powerful role in amplifying the impact of communityminded local businesses. By highlighting these gathering spaces, he says, REALTORS® help buyers understand the soul of a neighborhood, not just its location.

“Community is about shared resources and giving individuals a sense of belonging,” he explained. “It’s more than the space or product, it’s the mission behind it. Everyone plays a crucial role in the community as a whole, and we’re doing our part to give people a place to gather and grow.”

Tampa, You’re Next

As Southern Grounds prepares to open its new Tampa location in Channelside, excitement is brewing. “I think Tampa is full of life and energy, and that’s a great description of Southern Grounds as a brand,” Presti said. “We can’t wait to

serve the Tampa community and bring responsible food and business practices to an already thriving city.”

A Final Message for REALTORS®

If Presti could share one takeaway with REALTORS®, it’s this: “The most important aspect of community is the ability to offer shared resources and give a sense of belonging. To be part of something you believe in and that makes you better.”

With Southern Grounds continuing to expand its footprint and its mission, Tampa Bay’s neighborhoods are gaining not just another place to grab coffee, but a hub where connection, sustainability, and community come first.

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