Focus Forward
Our Vision for 2025–2030 Girl Scout Mission Girl Scouting builds girls of courage, confidence, and character, who make the world a better place.
Council Vision We are the champions of Girl Scout ambition. We raise our collective voices to emphasize the Girl Scout difference. We provide a safe and inclusive environment where Girl Scouts can discover accessible experiences designed to nurture leadership, innovation, and compassion.
We Are Girl Scouts Girl Scouts bring their dreams to life and work together to build a better world. Through programs from coast to coast, Girl Scouts of all backgrounds and abilities can be unapologetically themselves as they discover their strengths and rise to meet new challenges—whether they want to climb to the top of a tree or the top of their class, lace up their boots for a hike or advocate for climate justice, or make their first best friends. Backed by adult volunteers, mentors, and millions of alums, Girl Scouts lead the way as they find their voices and make changes that affect the issues most important to them.
At Girl Scouts of the Northwestern Great Lakes, our strategic focus for 2025–2030 is based on five priority areas that will guide our work: demonstrating the value of Girl Scouts, strengthening community partnerships, creating a consistent and meaningful experience, fostering a strong and supportive staff culture, and aligning our properties with our mission. Our commitment to diversity, equity, and inclusion will be embedded across all our priorities, ensuring every member feels seen and valued. By focusing on outcomes, consistency, and sustainability, we will ensure that Girl Scouts remains a vital force in building confident, compassionate, and curious individuals.
▶ Value Proposition In a world of choices, Girl Scouts must stand out; not only for what we offer, but for the difference we make. We’re not just about fun events and badges; we’re helping Girl Scouts grow into resilient, compassionate leaders. By sharpening how we communicate our impact, and focusing on long-term outcomes, we’ll reinforce that Girl Scouts is not a “nice to have,” it’s a “must have.” We will: • Shift focus from what we do to why it matters, emphasizing outcomes over activities. • Increase the diversity of stories and voices in our messaging to reflect a broader range of Girl Scout experiences and remind people that Girl Scouts is for all. • Highlight the transformative impact of our program to stay relevant and compelling. • Help families see Girl Scouts as essential to their child’s growth and success.
888.747.6945
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info@gsnwgl.org
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gsnwgl.org