2021
LOHMANN BREEDERS
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p 34
Editorial
Join-in actions for our customers!
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p 35
Questionnaire Christoffer Ernst
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LOHMANN Calendar 2022 From our customers - for our customers
Questionnaire Jörg Heier
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p 13
Visit us on LinkedIN!
LOHMANN’s Gingerbread Houses
p 20 Small Gesture – Big effect
p 22 FDM ONLINE The bridge to the future
p 28 LOHMANN SCHOOL goes ONLINE
p 38 Podcast by LOHMANN Knowledge at the touch of a botton
p 39 After two years, finally a Sales & Service Meeting
p 43 Congratulations!!!
p 45 MARRIAGES
p 46
p 61 Construction of New GP house in Canada started
NEW employees
p 49 Intership
p 51 News from the labo…
p 63 LOHMANN BREEDERS Spain
p 66 FARM Valverdon
p 54 Christina Lüken
p 55 H&N International Our last year in brief
p 60 Happy Holidays and Greetings from Team LBC (LOHMANN BREEDERS Canada Ltd)
p 69 Gretings from Scotland
p 71 LOHMANN’S egg world TIPPS UND TRICKS around the eggshell
p 74 Comics
SUNNY-SIDE-UP |
2021
Dear Colleagues, It’s that time again, the new issue of our Sunny Side Up is now available. You can expect a colorful mix of articles about our LOHMANN family. You will be surprised. If you have ideas and suggestions for the next issue, please send them to us, the marketing team. (marketing@lohmann-breeders.com) Now it only remains for us to send a heartfelt thank you to all authors and to wish you all a lot of fun while reading! Your LOHMANN Marketing Team
Andrea Callwitz Head of Marketing Global Marketing & Events
Nicole Rehse PR/Communication
Jan Kraßmann Online-Marketing
Jessica Korella Marketing
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SUNNY-SIDE-UP | QUESTIONNAIRE CHRISTOFFER
2021
Questionnaire Christoffer Ernst You have recently become Managing Director at LOHMANN. We have all been well informed about your career, so here are a few questions that we, as your new team, are also interested in. You are certainly looking forward to your new task. Where do you see the biggest challenge for you personally? Coming from the machine industry, even though working still with eggs, it is like night and day compared to what we do in LOHMANN. A breaking or grading machine, although becoming very intelligent, is inanimate and mechanical. In LOHMANN I am coming to understand the complexities when dealing with live animals, and with this I am in particularly thinking of timing, planning and delivery, combined with chick performance and condition at arrival and placement. Really getting around to understanding these fundamental differences will be key. At the end of the day, it requires a change in mindset. Keeping LOHMANN BREEDERS going in the right direction and knowing where we need to be will be a core challenge. We need to be ahead, and this will require knowing what is needed in all markets and what can we do to get there. Staying connected and engaged with our customers remains paramount even in this continued difficult global scenario. Egg consumption is always on a growth trajectory, and I believe this can
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SUNNY-SIDE-UP | QUESTIONNAIRE CHRISTOFFER
2021
accelerate as consumers become ever more conscious of what they eat and the nutritional value of the foods they choose. We need to have the right hen for each market need combined with a guaranteed ability to supply.
What made you decide to accept this challenge, i.e. the position as managing director? I have known LOHMANN throughout my career in the industry and I have always known LOHMANN to be a company with clear focus on quality and innovation with clear genetic advantages. When it became apparent that there was an opportunity for me to join as Managing Director Sales, I was immediately drawn to it. The combination of having two individuals focused on equally important areas was appealing to me. With Jörg Heier’s experience in production and logistics I am convinced we together can take LOHMANN across the bridge to the future.
You have been living in Asia for many years. What is the main difference between living in Asia compared to Europe? Asia is a region in impressive development, it is always buzzing and never stops. Each country of course has its differences and I have spent most of my time in China. Here I have witnessed a time when there were almost no cars to now where there is massive traffic and in some of the most impressive automobiles. I have witnessed a people as followers to innovators and this is certainly very dynamic and impressive. Europe of course also has many countries and regions that differ, so it is hard to pin point exact differences. Of course, Europe is considered developed so when coming to Europe from Asia I see more attention on quality of life, or work/life balance being key drivers compared to most of Asia.
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SUNNY-SIDE-UP | QUESTIONNAIRE CHRISTOFFER
2021
What do you miss most in China? I still have one foot in China with my family still being in Shanghai, my wife is from China so I will always have a connection. But I will miss the diversity in food and cultures between the regions. There are massive differences from North to South and East to West.
Have you brought some Danish customs with you to Shanghai, for example, do you celebrate Christmas with a tree and everything? Our children are very balanced between their Danish and Chinese heritage, but for sure they do love especially Christmas and we celebrate this to the core of Danish traditions, with tree and everything. Even my parents in law have come to love Christmas so for sure in our little world I have brought a very specific tradition to Shanghai. I do believe I also have brought a part of Danish management style to the companies I have worked for and with across China.
Of course, the question about hobbies and sports shouldn’t be missing... Unfortunately, I do fail in this area, my excuse being time. So, when time is there I enjoy walking especially in nature, I have enjoyed golf and tennis in the past, but those haven’t been easy to come by. So now I really have a keen interest in cooking, that does not mean I am any good at it…
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SUNNY-SIDE-UP | QUESTIONNAIRE CHRISTOFFER
2021
What is your favorite dish, maybe even something with eggs? There is a Danish dish, which I believe originates from my hometown of Odense. This is called egg cake and it is basically all eggs. I suppose it comes close to an omelet except the ingredients go on top, and the ingredients are always thick cut bacon, tomatoes and spring onions. Simple yet so good. But having been so fortunate to try amazing dishes from all over the world, it is impossible to choose just one.
And we have already asked many of our experts this question: Do you already have a favorite LOHMANN chicken? I am still getting to know them so I am not ready to answer that, maybe I never will be. They are all beautiful birds though!
And finally, of course, the question about the future of LOHMANN. Are there already concrete plans? This will always be an ongoing exercise, for sure there are key elements that create a foundation for our future, and they will always be grounded in genetics and outstanding performance and high quality of our breeds.
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SUNNY-SIDE-UP | QUESTIONNAIRE JÖRG HEIER
2021
Questionnaire Jörg Heier
Y
ou have recently become Managing Director at LOHMANN. We have all known you for a few years. But nevertheless,
here are a few questions that still interest us as your colleagues.
You are certainly looking forward to your new task. Where do you see the biggest challenge for you personally? Our company is very innovative. The global layer market is a very interesting business for me and has been developing steadily for decades. We at LOHMANN BREEDERS make a significant contribution to this. In my function as Director of Global Production, I have already been intensively involved in further developments and structuring in recent years. My goal is to further advance the company’s clear strategic targets and to promote innovative strength and a motivated team.
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SUNNY-SIDE-UP | QUESTIONNAIRE JÖRG HEIER
2021
What made you decide to accept this challenge, i.e. the position as managing director? I have been in the agricultural sector for almost 25 years and even before I started my professional life I was always closely connected to the agricultural field. The layer industry is fascinating for me, due to constant changes and globally with a lot of development potential. LOHMANN BREEDERS is very well positioned for the future. I personally love challenges, being involved in decision-making processes and making decisions. Through the good cooperation with Christoffer Ernst, who brings new ideas in the area of sales and marketing, we will master all challenges that come our way.
You are still working as Director of Global Production. Is that good to combine with the duties of the Managing Director? In our company, we all end up being very closely familiar with production and production processes. It is part of the core of the company and has a significant influence on the success of our work. In recent years in particular, we have invested a great amount in the production area and have positioned ourselves even more globally. All production sites in the different countries of the world are clearly structured so that the production processes are organised independently on site by our colleagues in production management, on the farms and in the hatcheries. The function of the Director of Global Production is to work very closely with the colleagues on the farms, besides the essential part of making global decisions on uniform operations and inventory planning together with genetics, logistics and management. This is where the fusion of the two functions comes in.
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SUNNY-SIDE-UP | QUESTIONNAIRE JÖRG HEIER
2021
Is there a reason why you chose the poultry industry? What is so special about chickens? I don’t want to say that I was born into the poultry industry, but the early connection to poultry and the food industry definitely influenced me. Poultry has always been an essential sector of food production for me. And from childhood, it was always important to me that everyone should be as well nourished as possible. Why the chicken? An egg every day and sometimes two .... For me, the chicken is an extremely interesting creature. It has a high metabolic rate, digests its food relatively quickly and is “productive”. And chickens look interesting with their feathers and comb.
And we have already asked many of our experts this question: Do you have a favorite LOHMANN chicken? I do not have a favourite LOHMANN chicken! Each line is unique and has its own special features. Our motto is: “For every market the right egg, for every management the right hen” I think the motto describes it very well!
Of course, we don’t miss the usual questions. What about hobbies, sports, what do you like to do in your leisure time? Before my professional career, I was intensively involved in horse riding. Horses are still fascinating, but I don’t do this sport anymore. Another sporting activity is skiing, seasonally very limited, but a great way to do sport. Through our 10-year-old son, I am getting to know the game of basketball better. I love to share my free time with my family and friends because they are an extremely high asset.
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SUNNY-SIDE-UP | QUESTIONNAIRE JÖRG HEIER
2021
What is your favorite dish, maybe even something with eggs? “My day” starts with a good breakfast and what is a good breakfast without an egg? Be it boiled or as a fried egg. Next to breakfast, sushi is my favourite dish. I think it has a great variety of flavours and I like the way it is prepared and the mostly sociable way of eating.
Is there a Christmas tradition that you particularly like? The first sight of the Christmas tree together with the family when the candles are lighting in the dark.
And finally, of course, the question about the future of LOHMANN. Are there already concrete plans? LOHMANN BREEDERS is very well positioned for the future. Nevertheless, there will continue to be many changes and challenges that we must and want to face as a company.
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SUNNY-SIDE-UP | SMALL GESTURE – Large effect
2021
Andrea Callwitz Head of Marketing Global Marketing & Events
LOHMANN’S Gingerbread Houses Last year at Christmas time the creativity of the LOHMANNs and LOHWOMEN was in demand - we sent out gingerbread houses to build ourselves and got back beautiful pictures of the final results, which we would like to share with you here. Here is the solution - who built which gingerbread house - and especially with whom? Many thanks to all the colleagues who participated. We hope you and your loved ones enjoyed it!!!
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SUNNY-SIDE-UP | Small gesture – BIG EFFECT
2021
LOHMANN BREEDERS Dr. Maher Elazab granddaughter Sidra
Max Timpe with Mia
Merle Beerens
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SUNNY-SIDE-UP | SMALL GESTURE – Large effect
2021
LOHMANN BREEDERS Andrea Callwitz with Felix and Julius
Anna Maria Gallego with Ann-Katrin
Martina Hass with Nils
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SUNNY-SIDE-UP | Small gesture – BIG EFFECT
2021
LOHMANN BREEDERS Nicole Rehse
Norbert Mischke with Eric
Thomas Calil
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SUNNY-SIDE-UP | SMALL GESTURE – Large effect
2021
LOHMANN BREEDERS SPAIN Martin and Gabriel Koksa
David Kang Diana Sora Kang
H&N Saskia Riedel
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SUNNY-SIDE-UP | Small gesture – BIG EFFECT
2021
LDG
Mareike Kloß with Carlotta-5 years
Sandra Tietjen with Jonas
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SUNNY-SIDE-UP | SMALL GESTURE – Large effect
2021
Externals Family Schlichting Tax advisor office Prill & Partner
Fam Hauhut
La Marmota Antonio Hernández children Paula and Iván
Xavier Moreno’s wife Maria and Marc
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SUNNY-SIDE-UP | Small gesture – BIG EFFECT
2021
Andrea Callwitz Head of Marketing Global Marketing & Events
Small gesture – BIG EFFECT
F
OR FOUR YEARS NOW , “we”, the colleagues of LOHMANN BREEDERS, have been donating the money for the “birthday bouquet” to a good cause.
In the second year of the Corona Pandemic, our donation goes to the Cuxhaven Animal Shelter.
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2021
SUNNY-SIDE-UP | Small gesture – BIG EFFECT
The dear two- and four-legged friends did not always have it easy in the last two years. Many of them were acquired at “lockdown times” as a pastime and when “normal” life returned for a few months, they were simply abandoned again or brought to the shelter. This irresponsible action has created very serious challenges for many animal shelters.
Therefore, we would like to support the animal shelter Cuxhaven with our donation of 1.050, - € and simply say THANK YOU once for their great work and caring in these special times for people and animals! Furthermore, the management has decided to support the successful campaign “Baum der Hoffnung (The Tree of Hope)” of the women Lions Club Cuxhaven-Leuchtfeuer again this year. This year there are even two Trees of Hope (Kämmererplatz and Lotsenviertel), which have been set up by the city and which can be decorated with donation balls (ball donation from 1,- €). It is not only an action that decorates our beautiful city in the Advent season and should bring joy to the people of Cuxhaven, but it is also an action that supports regional projects. More info at: www.lionsleuchtfeuer.de As a Cuxhaven company, the connection to the location is important to us and will be further expanded in the future in the form of social projects and events at the Seedeich office.
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SUNNY-SIDE-UP | FDM went ONLINE The bridge to the Future
FDM WENT ONLINE THE BRIDGE TO THE FUTURE WATCH FDM 2021
Due to the ongoing Corona travel restrictions, which unfortunately continued into 2021, we had to postpone our Franchise Distributor Meeting which was originally scheduled to take place in Hamburg in June. However, we didn’t want to disappoint our customers and colleagues, so we put our heads together to come up with a new concept and date. It didn’t take long to come up with a solution. New date | 28 - 29.09.2021 New concept | Be together but stay healthy FDM goes ONLINE!
The motto didn’t cause us any problems either: The Bridge to the Future. Nothing fits LOHMANN better, especially this year. We are already known for our innovation and forward thinking, while also staying committed to our proven quality and performance standards, our new vision for the internal structure within LOHMANN demonstrates this more than ever.
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2021
SUNNY-SIDE-UP | FDM went ONLINE The bridge to the Future
2021
LIVE LIVE LIVE As our Franchise Distributor Meeting is always something special, we naturally wanted to stand out from the crowd of the usual online events and offer our customers something completely new and exciting. So, we came up with: Two days, everything live: live debate - live discussions live statements. And, of course, everything simultaneously translated - live.
DAY 1 | 28.09.2021 Live Debate - The bridge to the future - opportunities in the layer market
We are already known for our innovation and forward thinking, while also staying committed to our proven quality and performance standards, our new vision for the internal structure within LOHMANN demonstrates this more than ever.
A broad topic that we knew would spark interest from all our customers and prompt some excellent and valuable discussions. We were able to attract 7 well-known and highly regarded participants from within the poultry industry to our debate, each an expert in their own field.
VIEW SPEAKERS
Ms. Dawn Neo Senior Manager, Corporate Engagement at Global Food Partners in Singapore
Mr. Bernd Meerpohl CEO Big Dutchman AG in Vechta-Calveslage, Germany
Mr. Chris Pierce President of Heritage Poultry Management Services, Inc. in Annville, Pennsylvania, United States
Mr. Mark Williams Chief Executive British Egg Industry Council in London, United Kingdom
Mr. Daniel Fernandes Mohallem Founder of Planalto Ovos in Brazil
Mr. Jörg Hurlin Group Coordinator Technical Solutions EW GROUP Holding in Visbek, Germany Managing Director Agri Advanced Technologies (AAT) in Visbek, Germany
Mr. Hendrik Albertus Lourens CEO Quantum Foods Ltd. in South Africa
This enabled us to discuss pertinent topics related to our industry from different perspectives around the world. A great interactive day.
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SUNNY-SIDE-UP | FDM went ONLINE The bridge to the Future
DAY 2 | 29.09.2021 LOHMANN DAY – The bridge to the future - Have a look behind the scenes! Finally, the time had come for our own experts to have the floor. And of course, it was our new management structure that started it all! Introduced by our former Managing Director Mr. Javier Ramírez, the new LOHMANN dual leadership now had the opportunity to introduce themselves: Jörg Heier, Managing Director Operations and Christoffer Ernst, Managing Director Sales.
Afterwards, there was an update from the Genetics, Production, Logistics, Technical Service and Sales departments.
As it should be, the marketing department came up with something special and provided an engaging video to keep our participants well versed in the culinary world of eggs and local recipes, because as we know, the culinary delights are an integral part of our FDM meetings.
VIEW RECIPE
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SUNNY-SIDE-UP | FDM went ONLINE The bridge to the Future
2021
A real LOHMANN chick For two days, the program was led by Ms. Annette Yashpon who we were able to win over as our presenter for the conference. And she was tasked with presenting a special surprise as an introduction to open the conference, and she did not disappoint. We were all overjoyed to hear our new LOHMANN song composed especially for us: A real Lohmann Chick.
Ms. Annette Yashpon MC/TV Presenter, Pianist & Singer and Voice artist
PLAY VIDEO
“A REAL LOHMANN CHICK”
58th FDM Lohmann Breeders Song Text and music by Annette Yashpon
Long ago in Cuxhaven it all began Wise men got together, they had a plan Chicks were given really cool DNA This was indeed a very special day And I’m happy to say I was born to this team As a Lohmann chick I’m held in great esteem So they gave me all I needed nice and quick And I became a Lohmann Super Chick!
We hope to sing it all together at our next Franchise Distributor Meeting in Hamburg. When hopefully it will no longer have to be called FDM goes ONLINE but can finally be named FDM goes to Hamburg! We will keep you informed in the near future.
I’m a Lohmann Breeder a global leader a Lohmann Layer a global player Adapting to your needs and nothing less! I’m a Lohmann Breeder a global leader a Lohmann Layer a global player With DNA bred just for your success!
I’m easy to manage, not moody or rough I don’t even eat much but lay more than enough I lay really good eggs, loads of them too Great mass, nice strong shell and they taste good, it’s true! I’m so lucky to be the best I can be A Lohmann super chick with performance guarantee Whether an LSL, a silver, a brown or cream breed My siblings and I’ll give you just what you need! I’m a Lohmann Breeder, a global leader a Lohmann Layer, a global player Adapting to your needs and nothing less! I’m a Lohmann Breeder, a global leader a Lohmann Layer, a global player With DNA bred just for your success (x2) With Lohmann chicks bred just for your success! © Copyright July 2021 Annette Yashpon
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SUNNY-SIDE-UP | FDM went ONLINE The bridge to the Future
PLAY VIDEO
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2021
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SUNNY-SIDE-UP | FDM went ONLINE The bridge to the Future
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SUNNY-SIDE-UP | LOHMANN SCHOOL goes ONLINE
2021
PLAY VIDEO
LOHMANN SCHOOL goes ONLINE A premiere for all of us!
D
UE TO THE STILL ONGOING CORONA SITUATION, we had to cancel our LOHMANN SCHOOL in Cuxhaven this year or better change the location of the event. We simply turned the well-known LOHMANN SCHOOL into LOHMANN SCHOOL goes ONLINE.
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SUNNY-SIDE-UP | LOHMANN SCHOOL goes ONLINE
2021
But it was not quite as simple as it sounds. We were entering new territory here and had to get used to the new circumstances. We decided on a mixture of recorded lectures from our technical service team in combination with a live transmission of questions and answers after each presentation. The main venue was our new auditorium in CUXHAVEN as well as the newly designed library and, of course, the home of our staff who are not based in Germany.
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SUNNY-SIDE-UP | LOHMANN SCHOOL goes ONLINE
2021
Online means detached from time and language barriers
Of course, the online event had the great advantage that we could reach many more of our clients and their customers. While we are usually limited to about 50 participants, we had over 1,500 registrations here. The event took place in two different time zones and you could follow the presentations and even the live broadcasts in three languages: English, Spanish and Russian.
Here again a big compliment and thanks to the live translators!
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SUNNY-SIDE-UP | LOHMANN SCHOOL goes ONLINE
2021
Poultry experts become online stars
But compliments and thanks also go to all the presenting colleagues of our Technical Service Team who had to venture into this new terrain. It’s quite something else to speak to a camera that doesn’t show any reaction instead of a visible audience. But as it turned out, our poultry experts are not only perfect in their field, but some of them developed into real show talents in front of the camera. Especially the free range theme opened up completely new possibilities here and we thank the animal and human performers for the somewhat different concept!
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SUNNY-SIDE-UP | LOHMANN SCHOOL goes ONLINE
2021
Leisure time and social interaction is also possible online Of course, the usual leisure program with excursions and social interaction was somewhat neglected in this online format. But we as marketing department have tried to remedy this a little and to bring a piece of our beautiful, and weather-wise rather mixed, CUXHAVEN into the world.
PLAY VIDEO
In addition, many participants followed our call to take a selfie of themselves while participating in the School. So nobody felt completely alone in front of the screen.
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SUNNY-SIDE-UP | LOHMANN SCHOOL goes ONLINE
2021
As you can see, it was a huge success for the whole LOHMANN team, but especially for the LOHMANN Event Team. Every event is perfectly mastered and made into a unique experience for the participants, whether “live” with customers directly on site or online in the worldwide web. The feedback from participants and colleagues was consistently positive.
Visions of the future We sincerely hope that we will be able to hold training courses here in Cuxhaven again, but we will definitely also maintain the online concept, as there are many opportunities here to pass on the knowledge of our experts to our customers.
THANK YOU! PLAY VIDEO
Nicole Rehse PR/ Communication 33
SUNNY-SIDE-UP | LOHMANN - JOIN-IN ACTIONS FOR OUR CUSTOMERS!
2021
JOIN-IN ACTIONS FOR OUR CUSTOMERS! As you may know, the InfoLounge section on our website is the area that is not only about facts and figures. Here you can find out everything about LOHMANN, about us, our customers, events, etc. This year there were two join-in actions for our customers.
Design of an advertisement For every management the right hen and for every market the right egg, that’s our motto, which for sure you’re all familiar with. We offered our customers to send us their logo and to design the advertisement for them. They could then use it for their own advertising purposes.
It still takes a lot to
crack a LOHMANN egg – now more than eve r!
FOR EVERY MAR KET THE RIGHT EGG www.lohmannbree
ders.com
BREEDING FOR
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SUCCESS... TOGET
HER
2021
SUNNY-SIDE-UP | LOHMANN CALENDAR 2022 – FROM OUR CUSTOMERS - BY OUR CUSTOMERS
LOHMANN CALENDAR 2022 FROM OUR CUSTOMERS - FOR OUR CUSTOMERS This year we wanted to create the calendar together with our customers. We asked for their ideas and everyone could send in a suggestion. As a small thank you, the corresponding customer logo has been printed on the respective calendar page. You all have already been able to see the result!
Special thanks to:
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SUNNY-SIDE-UP | VISIT US ON LINKEDIN!
2021
VISIT US ON LINKEDIN! We have also become active in the social media field in 2021. Many channels are not suitable for our business, but with LinkedIn we have found a good platform. So we started at the beginning of the year 2021 and can now already look at the proud number of almost 1500 followers. Have a look as well!
Scan the QR code and join the LOHMANN World!
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SUNNY-SIDE-UP | VISIT US ON LINKEDIN!
2021
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SUNNY-SIDE-UP | PODCAST BY LOHMANN
2021
PODCAST by LOHMANN
Knowledge at the touch of a button
We are really happy to present you our new marketing tool PODCAST by LOHMANN – Knowledge at the touch of a button. What to expect? As much as possible about chicken, of course, i.e. covering topics on management, nutrition, veterinary and incubation. The content consists of our Toolbox and Genetics articles and corresponding interviews with the authors. But we already have many other ideas to make the podcast lively and interesting. But, of course, we would also appreciate to receive your ideas and suggestions! At present the podcast is only available in English and German. But have no fear: with more. Please use one of the following links and the first episodes are already available for you:
ONLINE
Nicole Rehse PR/ Communication 38
2021
SUNNY-SIDE-UP | SALES & SERVICE MEETING IN CUXHAVEN
Andrea Callwitz Head of Marketing Global Marketing & Events
After two years, finally a SALES & SERVICE MEETING in Cuxhaven again
W
ho would have thought in winter 2019 that this would be the last Sales & Service Meeting in Cuxhaven for a while? Due to the ongoing Corona pandemic, we could not hold a “normal” Sales & Service event in Cuxhaven for the last two years. 39
SUNNY-SIDE-UP | SALES & SERVICE MEETING IN CUXHAVEN
Of course, thanks to the technology around TEAMS and Zoom etc. we are all now always and constantly connected with each other, but this does not replace the personal meeting of the whole LOHMANN team.
That’s why the joy was all the greater when it was finally decided to hold the Sales & Service Meeting from November 8 - 12, 2021 in Cuxhaven. A total of 20 colleagues was able to accept the invitation to Cuxhaven. 6 colleagues took part in the event online due to travel restrictions. The 20 colleagues were surprised what had been done at the Seedeich in the meantime - the whole office including lobby, meeting rooms, library and last but not least the beautiful new terrace showed up in new splendor!!! This was taken as an occasion right at the beginning of the S&S - the entire LOHMANN TEAM celebrated the new facilities and themselves in the context of the terrace inauguration. Because unfortunately in the last 2 years also nice events like anniversaries and personal changes came much too short. So our new management team - Jörg Heier and Christoffer Ernst, literally had their hands full congratulating all jubilarians and colleagues.
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SUNNY-SIDE-UP | SALES & SERVICE MEETING IN CUXHAVEN
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SUNNY-SIDE-UP | SALES & SERVICE MEETING IN CUXHAVEN
2021
Carsten Sommer 01.05.2020
25 years with LOHMANN BREEDERS
Farhad Mozafar 01.06.2020
10 years with LOHMANN BREEDERS. Has married in 2020.
Manoranjan Sharma 15.06.2021
10 years with LOHMANN BREEDERS
Esra Evrenkayaq
Has married in 2021.
Maximilian Timpe
Has married in 2021 and birth of daughter Leni in September 2021.
Nicole Rehse
“Big Thank you” for all efforts and support during the office renovation construction.
At such a celebration, of course, the cake and drinks should not be missing! In this sense, congratulations to all! To round off the Sales & Service week, after daily PCR tests (at this point a big thank you to the colleagues in the lab), we celebrated together in the “Paulaner Keller”, sang and danced until late into the night. Once again, it was a very exciting and thrilling Sales & Service week in Cuxhaven. 42
SUNNY-SIDE-UP | ANNIVERSARY
2021
ANNIVERSARY 10 Years with LOHMANN BREEDERS
Dr. Manoranjan Sharma Sales & Technical Service Team
10 years of service 15.06.2021
Dr. Sharma started at LOHMANN on June 15, 2011. He lives and works from India and is a member of our Sales & Technical Service Team Asia. We are happy that Mano also brings a piece of India to us in the company and during his visits also here in Cuxhaven. We congratulate him on ten years and hope that many more years and visits will follow. Nicole Rehse PR/ Communication
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SUNNY-SIDE-UP | ANNIVERSARY
2021
CONGRATULATIONS!!! Jana Böhm successfully completed her training as an industrial clerk in January 2022 after 2 ½ years. When she started her training on 01 August 2019, she first passed through all relevant departments at LOHMANN BREEDERS.
She
completed
a
significant part of her training in the veterinary laboratory LDG Laboratory Diagnostics Germany GmbH. We
wish
Jana
Böhm
continued
success and fun at work! Andrea Callwitz
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SUNNY-SIDE-UP | LOHMANN MARRIAGES
2021
MARRIAGES
G
etting married is possible despite the pandemic! No less than three couples said “I will” to each other. The entire
LOHMANN TEAM wishes you all the best for your future together!
And we may also congratulate one of the happy couples on their little daughter. Leni Timpe was born on 30.09.2021! Congratulations Ana Moraleja and Miguel Gallego on the birth of their daughter Ana Gallego Moraleja. Born on 03 Ago 2021 in Valladolid, Spain.
Wedding dates Farhad & Azadeh - 05.03.2021 Esra & Kemal - 22.10.2021 Max & Julia - 23.04.21
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SUNNY-SIDE-UP | NEW employees
2021
NEW employees Eduardo Bernardi
EDUARDO joined August
BERNARDI
LOHMANN 2021
as
in the
Business Development Manager for Asia Pacific.
Although new to LOHMANN BREEDERS, he is not a new face to Cuxhaven, where he has lived and worked at LAH, and neither to the LOHMANN family, where his wife has previously been part of the laboratory team. They now live in Queensland, Australia, not too far from their twin boys. With
a
veterinary
degree,
Eduardo’s
poultry
experience comes from different stages of his life, with poultry breeding, feeds, vaccines, and equipment, in positions based in Brazil, Canada, Germany, Malaysia and New Zealand. Eduardo enjoys spending his time with his family, his dogs, bushwalking and exploring the wild sites of Australia. He likes writing (with a novel already published), listening to heavy metal music, and immersing himself into the cultural diversity of Asia.
46
SUNNY-SIDE-UP | NEW employees
2021
Esra Evrenkaya
In
August
EVRENKAYA Global
ESRA
2021 joined
Technical
our
Service
Team as a nutritionist.
She lives in Turkey and is a certified veterinary specialist in poultry and worked as a livestock manager in a big layer company in Turkey which has one and half million layers in production. During this period, she decided to learn more about chicken (layer/poultry),
especially
in
the
feeding
sector, as this is a major cost factor in poultry farming. Esra started her PhD education at Ankara University at the faculty of agriculture department
of
animal
nutrition.
With
this development her new title become a nutritionist. At the same time, she built a R&D department and she had studies about probiotics, amino acids, NIR calibrations. Esra’s hobbies include kick boxing, reformer (pilates) and travelling. 47
SUNNY-SIDE-UP | NEW employees
2021
Xinye Yang
Also new in the LOHMANN team is XINYE YANG. She is supporting
the
marketing
department since August 2021.
She has a bachelor’s degree in Arts and Business Administration and a master’s studies in Sociology.
In the past 5 years, she worked as an Executive Manager in a manufacture. Responsible for marketing development and export-business support. Along the years, Xinye has organized trade fairs, events and developed different marketing projects.
In her spare time, she is often jogging at the seaside or reading books at home.
48
2021
SUNNY-SIDE-UP | LOHMANN - INTERSHIP LENA DIBOWSKI
INTERSHIP Hello everyone, My name is Lena Dibowski, I am 16 years old and I am currently in the 11th grade at the Amandus-Abendroth-Gymnasium. In my free time, I like to do sports or go out with friends or family.
As some of you may have noticed, I was allowed to spend my two-week student internship from 04.10.-18.10.2021 at your company. As I am very interested in the field of marketing, especially regarding my future professional life, I am very glad that I had the chance to get an overview of the different fields of activity and tasks of the marketing department. In addition, the aspect of internationality made this internship even more suitable for me, as I am into languages in general, but especially in the English language and was able to use it in some tasks.
On the first day, I received a friendly welcome and after a short introduction to the company, I had the opportunity to get to know most of the employees during a guided tour. Afterwards, I was able to have a look around the website and learn about the company’s history and major events. After a short planning of the week, I already knew about a
49
SUNNY-SIDE-UP | LOHMANN - INTERSHIP LENA DIBOWSKI
few tasks that would come up during the internship and could therefore start directly with work on the second day in the morning.
During the two weeks, I was offered variety through a wide range of tasks, some of which required creativity, accuracy and technical know-how, and I also had the chance to work independently. Due to the good location, I could get some fresh air during my breaks with a beautiful view of the water.
In general, there was a friendly and relaxed atmosphere at the workplace, which made working very pleasant in general and made me go home in a positive mood every day.
I didn’t have any expectations of the internship in advance, as I just wanted to get surprised and let everything come to me. After these two weeks, I can say that I really enjoyed it, felt welcome and have no regrets about spending my internship at LOHMANN BREEDERS.
Finally, I would like to thank the management for allowing me to spend my internship here and the marketing department for their kind treatment and efforts on my behalf.
Lena Dibowski
50
2021
2021
SUNNY-SIDE-UP | LOHMANN News f rom the laboratory...
News from the laboratory...
A
fter almost two years of independence, a lot has happened.
In this calendar year, the ongoing corona pandemic and the increasing number of cases have also led to a significant increase in PCR testing for the SARS-CoV-2 virus.
Since the beginning of the year, we have been able to settle the approval as an examination laboratory with the Association of Statutory Health Insurance Physicians of Lower Saxony (KVN). This means that in addition to the examination orders from individual persons, companies as well as nursing or care facilities, we also receive PCR samples, which are ordered by an official body, e.g. the district of Cuxhaven. The costs for the PCR examination are then paid by the KVN within the framework of the “Test Ordinance” of the Federal Government. These ordered tests can be, for example outbreaks in facilities or individual contacts of infected persons who are asked to have a PCR test taken.
51
SUNNY-SIDE-UP | LOHMANN News f rom the laboratory...
2021
Also, due to our favorable location to the port, we often receive test samples from ship crews from all over the world where an outbreak must be clarified. Furthermore, in addition to the Corona Test Station at “Alte Liebe”, we cooperate with the HELIOS clinics located in Cuxhaven, Sahlenburg and Wesermarsch, to which we owe a large part of our daily examinations.
A big” thank you” goes out to our hard-working employees of the laboratory, who often work over hours tirelessly. In special cases also during the weekends!
In addition to the “Corona” business, we are in the process of expanding our investigations to new business areas. This year we started with the necessary work for the accreditation of drinking water and swimming pool watertests. Since these examinations may not be carried out in the veterinary premises, two separate rooms were specially converted and equipped with the necessary equipment. In the meantime, three employees have also been trained in the sampling of drinking water and in the sampling of swimming pool water. The first proficiency tests have taken place and the very extensive documentation for the necessary accreditation is in progress. We are optimistic about the year 2022, when we will hopefully be able to offer the new examinations from summer on Some customers have been already informed and can hardly wait for it to start.
52
2021
SUNNY-SIDE-UP | LOHMANN News f rom the laboratory...
Also in 2021 we were able to celebrate some anniversaries: 01.04.2021 Dr. Martin Barz celebrated his 10th anniversary 20.05.2021 Anja Wiesner celebrated her 25th anniversary (PCR department) 01.08.2021 Diana Schröder celebrated her 10th anniversary (Department of Serology) 01.12.2021 Mareike Kloß celebrated her 10th anniversary (PCR department) We congratulate all those celebrating their anniversaries and thank them for their good cooperation.
53
SUNNY-SIDE-UP | CHRISTINA LÜKEN
2021
CHRISTINA LÜKEN
C
hristina Lüken is 19 years old and is being trained as a biology laboratory assistant at LDG. The training period lasts 3 ½ years.
Before starting her apprenticeship with us on September 1st, 2021, Christina visited the Integrated Comprehensive School Aurich and obtained the general university entrance qualification For the degree, she had chosen a natural science profile. Her favorite subject at school was biology, which reinforced her desire to work as a biology laboratory assistant. Christina is very socially committed in her free time. She works in the parish’s medical service and was also a member of the school medical service at the IGS. Moreover, she volunteers as a lifeguard at a swimming lake. In order to complete her apprenticeship at LDG, Christina even left her hometown and moved to Cuxhaven from near Aurich. We wish Christina lots of fun and success with her apprenticeship.
Sandra Tietjen 15.11.2021 54
SUNNY-SIDE-UP | H&N International
2021
H&N International Our last year in brief
I
t’s good to stay in a festive mood: After last years’ 75th anniversary, we now celebrate our first year in a new phase of the company. And it was packed with activities.
VIP-Lounge
By August 2020 our new website had taken
shape
itself-step
by
and step.
already
launched
Successively
we
added more subsites for instance the VIP-Lounge and here especially the subsite for Free Marketing Materials. Also coming together and to a close was the extra-heavy anniversary edition of the “Facts that Figure”, the printed copy weighing a healthy 482 grams. Future editions are planned as digital only that, however, can be printed on demand and upon request.
55
SUNNY-SIDE-UP | H&N International
October 2020
2021
October 2020 saw us taking the academy online and as “home delivery” to some 500 participants. November had us brainstorm new ideas. “How about a movie?” – No sooner said than done we started planning our “Oval Eggspedition”.
Dr. Fuichong Lai joined the team in December as the new key account manager for China, Taiwan and Malaysia.
A new year with new customers in Yemen, Nigeria and Iraq and also with more novelties in marketing and communication. We were just getting started, bracing
January 2021
ourselves for more new formats. Social Media is a broad field and not every channel is appropriate, but definitely LinkedIn is one not to be missed, so we started in January 2021.At first the network comprised only 30 connections. But soon our community of LinkedIn-followers started to grow, first slowly, then moderately to some 800 now in November 2021.
February 2021 has our first fully virtual colleague, the “deteggtive” Nick Rooster entering the stage and throwing himself head on into solving real cases. Nick Rooster is a learning format designed to make acquiring knowledge faster and more fun than for example reading a science book.
56
SUNNY-SIDE-UP | H&N International
2021
After months of storyboarding, editing, cutting, re-
April 2021
cutting and voice-over-choices finally, in April 2021, the was the premiere of “The Oval Eggspedition”. In parallel we started the campaign promoting the industries’ leading eggshell strength. The movie earned several media mentions. Customers can localize posters and banners and thus communicate the shell strength of their product in their countries for free. Currently there are ten language versions available, more can be requested at any time.
May 2021 was an event-heavy month: More than 300 participants joined the Layer Academy for Asia over the course of two days. Interaction between attendees and speakers played the key role: Polls and the opportunity to phrase live-questions during the entire event-time enabled a real bi-directional exchange. For the first time the entire Layer Academy for Latin America was held in
INVI
TAT
ION
H&N ONLIN E
LAYER ACADE MY
2021
FOR ASIA
We are very pleas ed to invite you! 11 th
to
12 th
MAY 2021
1:00 - 4:15 pm (Bangkok time)
ASIA
2021
INVI
T
N ACIÓ ACADE MIA DE
PONE DORA S H&N 2021
A PARA LATINO AMÉRIC
¡Esta mos encan tados de pode r invita rles! 11 - 12 de
MAYO 2021
7 am Guatemala/Honduras (DF) 8 am Colombia/Ecuador/México 9 am Bolivia/Chile ) 10 am Argentina/Brasil (São Paulo 3 pm España LATINO AMÉRICA
2021
Spanish, and more than 150 participants came to see us.
In June 2021 we kicked off a new customer loyalty program with a special currency called “Nick Coins”. Customers received a one-on-one briefing about the mechanics and benefits of the program.
57
SUNNY-SIDE-UP | H&N International
2021
Participating at the first World Poultry Virtual Congress (WPVC) by HIPRA was another
great
opportunity
to
welcome
industry professionals, hatchery and technical specialists and business newcomers alike. The H&N International booth saw some 145 plus visitors, and we got many more clicks on our website, especially on localizable posters, documents and the company movie.
July 2021
In July we released a first “Capsule” – the capsules continue the visual style of our Nick Rooster learning format but are designed to offer more insights into more complex things like “Starting into hatchery business” or “Liver health”. The format is called “Capsule” because it is meant to make knowledge-intake easier. Like swallowing a vitamin capsule.
The H&N Online Museum opens its doors in August 2021. Visitors can leaf through Art and Mary Heisdorfs’ personal scrapbook and witness the very beginnings of the company in 1947, illustrated with newspaper articles and examples of the Heisdorfs’ business knowledge and cutting-edge creativity.
58
SUNNY-SIDE-UP | H&N International
2021
In September 2021 Xavier Arbe gets appointed Managing Director of H&N International. The layer academy Russia welcomed around 200 participants and was a big success for the Russian region. The Layer Academy USA had over 50
H&N ONLI NE
LAYER ACADE MY
participants joining in on two days.
2021
NORT H AMER ICA
15
nd
to 22 SEPT EMBE R
21 st
СЕНТЯБ РЯ
2021
20 21
NOR TH AMER ICA
2021
Pocc ия
And we plan to close 2021 with several bangs: Publishing a new edition of the “Facts that Figure”, holding our online Distributor Meeting on 24th November and, on 25th November, launching KAI, the industries’ first real artificial intelligence app for rearing and production.
Last but not least we look forward to our Sales & Service Meeting in December 2021.
59
SUNNY-SIDE-UP | GREETINGS f rom team LBC
2021
Jyoti Grewal HR Administration
Happy Holidays and Greetings from Team LBC (Lohmann Breeders Canada Ltd) Administration LOHMANN BREEDERS Canada is also growing. Our LOHMANN family has introduced a newest addition to our LOHMANN family. Katie Stewart, from our farms welcomed a baby boy “Rayne Stewart.”
We would also like to take this opportunity to thank all our staff for all their hard work and efforts during the year.
Team Canada wishes you a good year 2022.
60
SUNNY-SIDE-UP | LOHMANDALE new GP house
2021
Jan Lengers Maintenance
CONSTRUCTION of New GP house in Canada started
L
ate fall this year the first stage of the new construction of an additional GP house in Canada started.
The topsoil was stripped off and no gap stockfield. Gravel was brought in and compacted. The next step will be the footings and concrete work before winter stops construction work. The building is scheduled to be deliverd at the end of March and will be a steel frame building with insulated sandwich panels as walls and ceilings. After the steel frames have been erected an the panels have been installed the concrete floors will be poured and the equipment installed. The barn will be divided lengthwise in 3 compartments. The 2 outside compartments will have slat floors and a row of nestboxes in the middle. The compartment in the middle will have 2 rows of group cages.
61
SUNNY-SIDE-UP | LOHMANDALE new GP house
2021
62
SUNNY-SIDE-UP | LOHMANN Breeders Spain
2021
Martin Koksa Hatchery Manager Spain
LOHMANN BREEDERS Spain
H
ola from Spain! One year more under the influence of Covid. However, at Lohmann Breeders Spain it has not made us stop but continue working very hard and getting great results. The whole Lohmann Breeders Spain family works as a team to offer the best of each one. Our team spirit is what gives us the key to success. Our motto is: Arriving together is the beginning. Keeping together is progress. Working together is success!! 63
SUNNY-SIDE-UP | LOHMANN Breeders Spain
2021
Every year we add new faces to our little family, which is getting bigger and bigger. Lohmann Breeders Spain grows stronger and stronger LOHMANN BREEDERS Spain Emplyee Growth
2017
12
2018
We are a young family always learning
30
from the most experienced ones. 2019
Without their knowledge we would not be what we are.
2020
LOHMANN BREEDERS Spain Emplyee Age
29%
Age 40-49
66
2021
18%
Age 50-61
46
18%
Age 20-29
70 0
35%
Age 30-39
10
20
40
60
80
LOHMANN BREEDERS Spain Spanish vs International
18%
International
82%
Spanish
64
SUNNY-SIDE-UP | LOHMANN Breeders Spain
2021
LOHMANN BREEDERS Spain Ladies vs Gentleman
We are also very proud to see the
37%
number of women increasing year after year. Even women are gaining 63%
ground among the younger groups.
LOHMANN BREEDERS Spain Employee retention
94%
Working with passion is the key to achieving work and personal success. That is what we try from Lohmann
6%
Breeders Spain that all our workers are as happy as possible; we are always open and willing to improve.
Last year there could not have been a lot of meetings or parties outside of work, but those that we had they were in a big way, sporting and gastronomic.
65
SUNNY-SIDE-UP | LOHMANN Breeders Spain
2021
Jose Luis Serrano Ortega
GRANJA de Valverdon
A
t the beginning of the Valverdon production center in February 2017, the LOHMANN BREEDERS company made a great bet and a great investment for the implementation of pure lines in Spain. They were very exciting moments, where the small team was enjoyed unforgettable beginnings along with the great responsibility of working with birds pedegree. The Valverdon center has been growing over time. In 2017 we started with a team of three people where we worked with two houses and a total of 15000 females and 2000 males. The work was growing thanks to the good results and the company continued to bet with large investments until today, reaching 2022 with a team with a lot of training and adequate to continue developing this great project. Currently the team has a staff of 18 highly qualified people, among which we can find chemists, biologists, pharmacists and veterinarians who together with the rest of the highly professional team, work with great enthusiasm and dedication to improve our genetic results.
66
SUNNY-SIDE-UP | LOHMANN Breeders Spain
NUMBER OF WORKERS
2021
14
Year
2017
10
6
3
16
2018
2019
2020
2021
We must highlight the good work of this human team recognizing that it works with an enviable attitude where it tries to achieve the best results based on the responsibility that our daily work entails. They transmit enthusiasm and demand for what they do and thanks to them the Valverdon center has been growing year after year. Undoubtedly, these skills are reflected in the good genetic results always under the guidelines of the genetics department. This center houses a great biosecurity policy protocolized by LOHMANN BREEDERS in which we get our birds clean of all disease since they are checked every 15 days by our technical specialists. In our farm of pure lines of Valverdon we house birds both in individual and group cages of which we study their behavior and production in the different situations for the improvement of the lineage.
67
SUNNY-SIDE-UP | LOHMANN Breeders Spain
2021
Today the Valverdon genetics center has 6 houses where we can accommodate 45000 females and 4000 males where we can enjoy facilities with great technology and get the maximum performance of our pure
NUMBER OF PURE LINES
lines thanks to optimal environmental conditions, water quality, feed, etc.
15000
Year
2017
40000
40000
47500
2019
2020
2022
24000
2018
The good genetic results are due to the realization of a set of bird quality tests and exhaustive production control of all our birds from where information is collected for the genetics department, for its subsequent selection and improvement of our lines. By 2022 it is estimated that the trend of pure lines in Spain will continue with the modernization of the facilities and the introduction of new quality tests and studies implementing new techniques to optimize the times and precision of the works resulting in the improvement of our ani.
68
SUNNY-SIDE-UP | GREETINGS f rom Scotland!
2021
Julian Daeth
GRETINGS from Scotland Attila and Marta Horvath became grandparents on 23.05.2021 to a beautiful baby girl Milla Bocfoldi. Unfortunately, they both missed the birth as they are living and working in Scotland and Milla still lives in Hungary.
As covid restrictions prevented them from flying over but now they have been lifted both Grandparents will fly back to visit as often as they can.
69
SUNNY-SIDE-UP | GREETINGS f rom Scotland!
2021
I was part of a mileage challenge to raise money for my rugby club and a local charity, Togs for Tots. Which raises money so it can buy clothing for disadvantaged children. We had to cycle, run, walk the distance from Dundee to Antarctica following in the footsteps of Captain Scott of 10,123 miles in 4 weeks. As a club we achieved that in 2 weeks so we increased the distance to cover the way back too. So in fact we ended up doing 20,246 miles and raising £15,000.
As a small thank you to all involved in housing birds in June we held a BBQ for the farm staff and the management team from Germany.
70
2021
SUNNY-SIDE-UP | LOHMANN’S EGG WORLD TIPPS AND TRICKS AROUND THE EGGSHELL
LOHMANN’S EGG WORLD TIPS AND TRICKS AROUND THE EGGSHELL
PLAY VIDEO
It’s hard to crack a LOHMANN egg, but when you’ve done it, don’t throw the shell away! You can do a lot with it! We present you 6 surprising tricks for daily life!
71
SUNNY-SIDE-UP | LOHMANN’S EGG WORLD TIPPS AND TRICKS AROUND THE EGGSHELL
2021
Filter Coffee If the filter coffee tastes too bitter, it helps to add a piece of clean eggshell to the coffee filter. This makes it milder.
Beauty Tip Crushing eggshells in a mortar and then mixing them with an egg white makes a refreshing face mask for firm healthy skin. However, the eggshells should be washed thoroughly beforehand and disinfected in the oven at 100 degrees for 10 minutes.
72
100ºC
10 min
2021
SUNNY-SIDE-UP | LOHMANN’S EGG WORLD TIPPS AND TRICKS AROUND THE EGGSHELL
Knives Crumbled eggshells can be frozen together with water to make a lime block on which you can then sharpen knives perfectly.
Dirt rims
Water
Egg shells remove dirt rims in glass vases. Put in one third of crushed eggshell and two thirds of water and leave overnight shake and ready for use!
Plant protection Eggshells also help against snail plagues. Against snail plague in the garden it helps to scatter crumbled eggshells around the plants. The snails do not crawl over them with their soft bodies and thus stay away from the plants.
New life An eggshell is an excellent and decorative planter for seedlings.
73
Crashed eggshell
SUNNY-SIDE-UP | LOHMANN - COMICS
2021
Comics
74
SUNNY-SIDE-UP | LOHMANN - COMICS
2021
75
Imprint Editor LOHMANN BREEDERS GmbH Am Seedeich 9–11 27472 Cuxhaven, Germany Phone: + 49 (0) 47 21 505-0 Fax: + 49 (0) 47 21 505-222 www.lohmann-breeders.com E-mail: info@lohmann-breeders.com
BREEDING FOR SUCCESS... TOGETHER