The Group Travel Leader October 2025

Speed & Spirit

KENTUCKY’S

WHERE THE MOTHER ROAD

Meetsthe River Road

Celebrate 100 years of road tripping in the only place in America where the Mother Road of Route 66 meets the scenic beauty of the Great River Road. Follow the neon signs to the It’s Electric Neon Sign Park, dine at historic Route 66 roadside cafes, take a walk through the river bluffs and prairies and relax with a glass of locally crafted wine beside the Mighty Mississippi River.

Your one-of-a-kind adventure begins at www.RiversandRoutes.com.

Nature calls in Kalispell, Montana

BY VICKIE MITCHELL

In Kalispell, Montana, the Great Outdoors cannot be ignored.

The heart of the Flathead Valley, Kalispell is a town of 31,000. It’s here, with every turn of the head, a different mountain range comes into view: Salish to the west, Whitefish to the north, Swan to the east and Mission to the southeast, with national forests and public lands surrounding the valley. Plus, just 10 miles south sits Flathead Lake, a slice of dazzling blue, the largest natural freshwater lake west of the Mississippi.

Montana Must-Dos

Given the landscapes, it’s no surprise group tours based in Kalispell spend a lot of time outdoors. At the top of the “must-do” list is Glacier National Park, 32 miles northeast of downtown Kalispell. Here, among glacial-carved terrain, visitors can hike with a guide or take a scenic tour in vintage red buses past lakes, hanging valleys and rushing waterfalls on curvy mountain roads, with a chance to see wildlife along the way. For adventures outside the park, Swan Mountain Outfitters does llama treks, where hikers can lead llamas that

carry the supplies for a picnic in a scenic spot.

July through mid-October, huckleberry picking can be part of a hike. Huckleberries grow wild and land in all kinds of treats—from ice cream and cocktails to jams and pies. Finding the best spots to pick them and stay safe on the trail is easy with a local guide.

Flathead Lake is another must-do. Active types can rent kayaks or canoes and paddle through its clear, cold water. Or, from late May to October, groups can kick back, relax and drink in the scenery on a cruise with Far West Boat Tours. Far West is happy to arrange private cruises or groups can book spots on regularly scheduled daily cruises. Either way, Far West’s Harbor Grill will supply the eats, either on the boat or at its dockside location before or after the cruise.

Travelers like to experience local traditions, and a big one in a Western town like Kalispell is rodeo. Located in town, Majestic Valley Arena hosts rodeo competitions of all types. Nearby, Brash Rodeo, western Montana’s longest running rodeo series, has weekly rodeos with bull riding, roping, barrel racing and all the other expected rodeo events.

Art and Animals Wow Too

Before an evening at the rodeo, a stop at Western Outdoor in downtown Kalispell might be in order. Its selection of cowboy boots is mind boggling, with 2,500 pair to choose from. After some serious shopping, groups can roll into Norm’s Soda Fountain for burgers, milkshakes, sundaes and 800 kinds of candy, get serious about steaks at Mercantile Steakhouse or reminisce about vintage cars as they eat barbecue at Desoto Grill.

And although it can be hard to go indoors in such a pretty place, there are good reasons to visit Kalispell’s three museums. The Glacier Art Museum shows northwest Montana through the eyes of area artists. The Conrad Mansion Museum delves into the town’s early days and its founding family. And with compelling stories and ample artifacts, the Northwest Montana History Museum illuminates a beautiful region’s colorful past.

BY BRIAN JEWELL

What mission drives your travel organization?

Many people become group travel leaders by accident and grow to love taking people on the road. Others see an opportunity to get free trips for themselves by hosting travel for their friends. And some come to build profitable businesses by planning and leading group trips.

But there’s a growing contingent of travel professionals who are involved in our business because they believe travel can change lives — and especially the lives of students.

That was the animating spirit among attendees at the Student & Youth Travel Association’s (SYTA) annual conference, which took place in August in Savannah, Georgia. The event drew some 1,100 tour operators, destinations, suppliers and others affiliated with student travel.

In some ways, the SYTA event is similar to other conferences in our industry, with exhibit booths, appointment sessions, educational opportunities and networking events. But in other ways, it is unique because the people in the room are motivated by more than the love of travel — they’re motivated by the love of students.

“Many of our members are former educators,” SYTA CEO Carylann Assante told me when we sat down for an interview during the conference. “So, we have a natural philosophy of working with young people and students. They see travel as an extension of the classroom. That same investment and passion in education, they transfer that to their work as a tour operator.”

There are special considerations and responsibilities that come with planning travel for students. Tour companies and their industry partners must ensure their trips meet certain educational requirements. They have to keep a very close eye on traveler

EDITOR’S MARKS

safety and security. And in many school settings, there’s a mandate to keep costs as low as possible.

That was the top challenge association members identified in a recent survey, the results of which were released at the conference.

“The number one concern, from the tour op perspective, is the rising travel cost,” Assante said. “How can we work as an industry to try and help lower those costs? It may be impossible to go to an airline or supplier and get discounts. But are there ways we can do business that could reduce our cost? Is it traveling off-peak? Is it flying on certain days to reduce airline costs?”

Assante said the association is working hard to provide members with education and resources to help them mitigate the challenges of the high-cost travel environment. And through SYTA’s sister philanthropic organization, the SYTA Youth Foundation, companies and individuals throughout the industry are doing what they can to help students for whom the cost of travel is prohibitive.

Through a blind application process, the foundation provides scholarships for students in need to join their classmates on trips they otherwise couldn’t afford.

“Our industry donates and raises money,” Assante said. “We want travel to be affordable, and we’ve been able to increase the amount of scholarships we give out. But we can only fulfill about 10% of the requests we get.”

I hope that number grows. Because, like many of the young people that SYTA companies serve, I experienced trips as a student that shaped my future in profound ways.

“Travel is something really unique and really impactful,” Assante told me. “If you provide a trip for a student, it really does change their life.”

SHANNON STOWELL

ADVENTURE TRAVEL TRADE ASSOCIATION

ADVENTURE TRAVEL MYTHS BUSTED

Adventure travel is for everyone — no matter their age or fitness level. That’s what Shannon Stowell believes. As the CEO of the Adventure Travel Trade Association, Shannon is on a mission to help more people discover the joy of adventure tourism and learn how to do so responsibly.

He joins this episode of the podcast to bust common myths around adventure travel and help you discover the adventure style that will thrill and delight your travelers.

Shannon discusses how you might be leading adventure travel without even realizing it. He puts to rest the misconception that older travelers don’t like adventure and shares a framework for traveling like respectful guests in the places we visit.

On the definition of adventure travel:

“We did this deep dive study and found that three themes came out clearly to define the core of adventure: nature, culture and activity. The beauty of that is it’s accessible to everyone. So an 18-year-old who’s climbing a mountain in Nepal, that’s adventure for them. Somebody up there in years who would love to walk from inn to inn in Ireland — that’s an adventure too. They’re just a little bit different.”

On adventure travel in the U.S.:

“Those muscles definitely got flexed during COVID because people couldn’t cross borders. There are companies that are really adept at the national parks. There’s an opportunity to go into more specialty activities that you wouldn’t be able to manage yourself or arrange yourself. There are a lot of great American operators offering a lot of great adventure activities.”

On helping people travel better:

“We tell people all the time, ‘We are guests coming into your living room. You get to make the rules.’ I think it’s common human courtesy that the people on the ground should be making the rules. I think 15 years ago, it was whatever the visitor wanted to do, they could do. Now it has shifted more toward, ‘We’re so happy to have you here. Here are some dos and don’ts.’”

To sponsor an episode of Gather and Go contact: To listen to the full episode, go to: TELISA RECH telisa@grouptravelleader.com | adelucia@grouptravelleader.com ASHLEY DELUCIA

1 2 3 GROUPTRAVELLEADER.COM/PODCAST 859.253.0455

Discover the rich heritage of the Lakota people at the Aktá Lakota Museum in Chamberlain. Located at St. Joseph’s Indian School, along the scenic Missouri River, it features a compelling collection of art, artifacts, and interactive exhibits. A meaningful cultural experience for visitors of all ages—admission is free!

800-798-3452 | AktaLakota.StJo.org

Brookings

Discover the charm of Brookings where culture, history and natural beauty come together. Stroll 25 acres at McCrory Gardens, admire works by Harvey Dunn and Oscar Howe at the South Dakota Art Museum and explore rural traditions at the South Dakota Agricultural Heritage Museum.

605-692-7444 | VisitBrookingsSD.com

Cedar Shore Resort

Cedar Shore Resort is a full-service resort tucked in the bluffs of the Missouri River in Oacoma. With stunning views of open waters and ample on-site outdoor recreation opportunities, Cedar Shore is a year-round destination.

605-234-6376 | CedarShoreResort.com

Located at one of South Dakota’s most scenic state recreation areas, Lewis & Clark Resort welcomes groups year-round. Choose from motel rooms to family cabins, just steps from beautiful Lewis & Clark Lake. Enjoy a new pool, access to beaches, boating, hiking, shoreline trails, restaurant, and nearby Yankton. It’s your perfect home base for outdoor adventure and peaceful relaxation.

605-665-2680 | LewisandClarkResort.com Lewis & Clark Resort

essentialsGroup Travel

BY RACHEL CRICK

On group trips, everyone wants a smooth ride. Booking a motorcoach or minibus is only the first half of settling your group’s transportation needs. Working with the driver of that vehicle is the other piece of the puzzle.

Learning how to work with drivers can guarantee dependable communication and courteous service while on the trip. More importantly, it ensures your group enjoys a safe and comfortable experience while traveling with you.

MAKE YOUR DRIVER PART

Establish Contact Early

Contacting your driver early on helps you establish a rapport, gauge their communication style and set expectations long before the trip begins. This is when you can let them know about any special needs your customers have, such as storing mobility devices under the coach or needing extra assistance getting off the bus. You can also figure out the best way to get in touch with each other in the event of an emergency or a change of plans. Add them to any relevant group communications and keep them updated about any changes as your trip draws near.

Here are five tips for building a productive relationship with your driver. Let Them in on the

2 1

Trip Planning

Drivers must adhere to strict safety guidelines to keep your group (and everyone else on the road) safe. Usually, this means they need at least eight hours of rest and can only drive so many hours without a break. That’s why it’s important to give your driver access to your planned itinerary very early in the process. They’ll be able to tell you if there’s a problem with the logistics. For instance, if you have a 7 a.m. beach walk planned for your group with nonstop activities until 10 p.m. that night, the driver won’t legally be able to accommodate this schedule without a rest break built in. They can also give you a heads up about the best routes, traffic and parking in a certain destination, so listen to their input.

OF YOUR GROUP

Give Them a Seat at the Table

Many attractions and restaurants offer complimentary tickets and meals to drivers as part of their group rates. Getting drivers comps for the group’s activities can be an exceptionally courteous way of thanking them for their service to your group. Sharing a meal or a group tour can also provide a fun bonding opportunity for the group to get to know their driver. While it’s not going to be applicable at every attraction, the extra effort is sure to be appreciated. Make sure to call restaurants, hotels and attractions in advance to see if their group rates include experiences for a driver. 3

Figure Out the Tipping Situation

Before your trip begins, it’s a good idea to figure out the tipping situation. After all, you don’t want the driver to feel shorted, and you don’t want your travelers to feel pressured to contribute cash at the last minute. One option is determining a fixed amount to tip and building that into your trip costs up front. Another option is to inform your travelers to bring cash for gratuity and collect it in advance. Don’t rely solely on your travelers to remember to tip in cash at the end of the trip. However, you can let your travelers know they are welcome to leave extra gratuity to show their appreciation to an exceptional driver.

Don’t Be Afraid to Give Feedback

In today’s understaffed and overscheduled world, good help can be hard to find. That’s why it’s crucial that you are comfortable giving feedback to your driver. Nobody wants issues to arise, but when they do, you’ll need to practice speaking up. If your driver is grumpy one day, you may be on the fence about mentioning it to them. If there’s something they should be doing but aren’t, like helping your passengers off the coach, it’s worth taking them aside and talking about it. If their behavior is illegal or unsafe, such as dozing off while driving, that’s when you’ll have to make a more serious call. In these rare circumstances, have the driver pull over and call the coach company for a replacement driver. It may throw a wrench in your itinerary, but your customers’ safety takes priority over convenience or avoiding confrontation.

Remarkable RIDES

BY

GET OUTSIDE ON THESE INVIGORATING BICYCLE TOURS

BY WENDY HELFENBAUM

Sometimes the best way to discover a beautiful place is on two wheels.

Exploring a city on a bicycle allows travelers to immerse themselves in a destination’s culture, often while being surrounded by nature. From short excursions to multiday journeys, here are nine bicycle tours groups will love.

Jacksonville, Florida

With more registered historic buildings than any other city in Florida, Jacksonville boasts a storied past. Following a 1901 fire, the downtown core was rebuilt by creative architects whose work continues to be appreciated today. The city’s century-old structures have been transformed into charming restaurants, modern offices, museums and even City Hall.

Art Bikes’ guided three-hour Art, Architecture and History Tour takes groups over the St. Johns River on the city’s new paved shared-use path and into three iconic neighborhoods — San Marco, Avondale and Riverside — to learn about their architecture and see the city’s impressive collection of public art and vibrant murals. Participants are given electric bikes, helmets, water and sunscreen for the 10-mile tour. Each bike has been customized by a local artist, and the company donates a portion of every booking to participating artists.

VISITJACKSONVILLE.COM

Juneau, Alaska

After a scenic shuttle ride to the Mendenhall Glacier in Juneau, Alaska, riders are fitted for safety gear and bikes before heading out with guides from Cycle Alaska on the company’s Bikes, Glacier Views and Microbrews Tour. Combining cycling and nature exploration with a post-ride beer tasting at a local brewery, this 8-mile

tour through the Mendenhall Valley treats participants to old-growth forests, stunning lake views and breathtaking ocean vistas.

After free time at the glacier, stops along the route include learning about the region’s history and wildlife, as well as time spent exploring the massive Juneau Icefield. Riders weave in and out of Tongass National Forest, the world’s largest temperate rainforest. After 45 minutes enjoying nearby scenic trails on their own, cyclists head to Forbidden Peak Brewery to sample a selection of local craft beers or nonalcoholic beverages, all while surrounded by harbor views.

TRAVELJUNEAU.COM

Sonoma County, California

For active adventurers that also enjoy exceptional food and wine, Sonoma County offers a complete cycling package: rolling hills with panoramic valley views, massive redwood trees and towns packed with charm. Here, groups can find multiday itineraries that include scenic rides, luxury lodging and farm-to-table dining.

Trek Travel and DuVine Cycling + Adventure Co. offer high-end bike tours with three or four nights in boutique hotels, along with guided rides. In between riding through lush forests and sprawling vineyards, groups experience behind-the-scenes wine tastings and delicious meals crafted with local ingredients. Groups seeking single-day adventures can do a Sip ‘n’ Cycle ride in Healdsburg with Getaway Adventures to visit to two or three wineries, plus enjoy a picnic lunch. Or they can soar high above the vineyards with Sonoma Adventures’ Hot Air Balloon and Bike Tour Combo, where groups do a sunrise hot air balloon flight followed by a scenic five-hour guided bike ride.

SONOMAVALLEY.COM

Calgary, Alberta

Groups should bring their appetites along with their pedal power to the four-hour Calgary Food Bike Tour, a culinary adventure where participants explore several thriving neighborhoods including downtown, Mission, Inglewood and Kensington. The scenic ride along Calgary’s iconic Bow River includes three food stops. After riding for 30 minutes or so, participants stop for a behind-the-scenes look and a chef-curated sampling at top local cafes and restaurants: the Frenchinspired Hutch Cafe; Canela Vegan Bakery & Cafe; and Bodega, a Portuguese- and Spanish-inspired tapas bar. This tour is a great way to work off all the food sampled during the stops. Groups also get to see the gorgeous Prince’s Island Park and St. Patrick’s Island Park. Riders can bring their own bikes or rent e-bikes and helmets on-site, and a percentage from each ticket sold is donated to a local charity.

Southwest Germany

Thanks to its long cycling seasons, even longer trails and 320 routes through varied landscapes, Germany is a top biking destination. The southwest state of BadenWürttemberg — the birthplace of the bicycle — is considered one of the best places to cycle in Europe. Lovely lakes, nature reserves and picture-perfect mountain landscapes will enthrall groups riding up the ridges of the Swabian Jura or coasting downhill in the Black Forest. There’s a vast network of cycling trails and touring options in Baden-Württemberg. Look for group tours certified by the German Cycling Association (ADFC) that run through the Swabian Alb, the Black Forest, Lake Constance or Remstal Valley; they’re designed for all ability levels. Black Forest Tourism also has various cycling packages, as does Radweg-Reisen, Germany’s leading cycle tour operator. Along the way, groups can stop to enjoy everything from Weisswurst sausages to strong wheat beer.

VISIT-BW.COM

San Antonio

Once your group has explored San Antonio’s famed missions and its River Walk, take them on a Mural Ride, billed as “a museum on wheels.” San Antonio’s public art scene, made up of bold murals and installations, adds to its bustling vibe. This guided two-hour e-bike tour for groups of up to 20 people makes it easy for beginners to participate while guides bring the street art to life along the way.

During the tour, which begins in the D.R.E.A.M. District, San Antonio’s official street art and mural district, riders can snap selfies and learn about the colorful Texas artists behind the city’s rich art culture. Participants will pass through downtown, Southtown and historic neighborhoods like the King William Historic District to see dozens of murals celebrating the city’s heritage and creativity.

VISITSANANTONIO.COM

Vermont’s Mad River Valley

Groups seeking half- or full-day guided rides through forests, river crossings and mountains will enjoy heading to Madbush Falls, a lodge and adventure base camp in Waitsfield, Vermont, with top-notch mountain, gravel and fat biking trails. Gear is available at the lodge’s on-site bike shop, and a wide variety of tours will appeal to every skill level. Blueberry Lake is ideal for beginner and intermediate riders, while the All Day Epic will appeal to cyclists looking for a challenge.

Madbush Falls also has Creekside Tent camping sites, on-site saunas and a 30-foot waterfall swimming hole, where groups can unwind after the ride. At the end of the adventure, participants will enjoy a classic Vermont Creemee, the state’s unique twist on soft serve ice cream. Guides can also arrange customized multiday itineraries for any size group.

MADRIVERVALLEY.COM

Hawai‘i Volcanoes National Park

Groups will love getting an exhilarating, up-closeand-personal look at two active volcanoes — Kilauea and Mauna Loa — on Hawaii’s Big Island during Volcano Ohana’s three-hour bike tour. Fat tire e-bikes make navigating the sprawling Volcanoes National Park and its challenging terrain a bit easier. Riders will learn about the park’s various craters and how the island was made. They will also walk through a lava tube, an underground passageway carved by hot magma. This tour is for intermediate-level or better cyclists only and is available for groups of up to 12 people.

HCVB.ORG

Washington, D.C.

For group members who have may have mobility or balance issues that make riding a two-wheeler difficult or uncomfortable, Trike My Way offers 90-minute tours in the Washington, D.C., area around Chesapeake Bay, the C&O Canal and the National Mall in a three-wheeled recumbent bike. Owner Wayne Hayward launched the company in 2019 to make cycling more inclusive. The easy-to-pedal British Inspired Cycle Engineering (ICE) Adventure trikes allow anyone to hit the road and enjoy the ride. Custom triking adventures are suitable for small groups and are ideal for older riders or ones with knee or hip issues, Parkinson’s disease, multiple sclerosis, nerve disorders or other disabilities. Cyclists can rent or bring their own two-wheelers to join the tour, too.

WASHINGTON.ORG

Create a group itinerary that balances heart-pounding adventure with heartfelt tribute. From whitewater thrills and zip lines over the Chattahoochee River to the awardwinning National Infantry Museum, Columbus, GA delivers unforgettable moments at every turn. When you’re ready to go all out, we’re ready to welcome you.

Kentucky BLUEGRASS

ICONS

By Rachel Crick

THESE

PLACES

CAN ANCHOR A KENTUCKY TRIP

From its ancient mountains in the east to its rolling hills in the west, Kentucky features more variety than expected. Sure, stereotypes do carry some truth; bourbon, bluegrass music and its billion-dollar horse industry can attest to that. But there are plenty of other attractions travelers won’t find anywhere else but Kentucky. From underground wonders and one-of-a-kind cultural gems to the state’s signature experiences, here are some of Kentucky’s most popular group attractions.

MAMMOTH CAVE NATIONAL PARK

Kentucky’s only national park contains the world’s longest known cave system, Mammoth Cave. Totaling more than 400 miles, the caves drew nearly 750,000 visitors in 2024, making them one of the state’s top attractions. Inside, stalagmites and stalactites create stunning underground rock formations resembling cities, and the caves are also home to dramatic water features, like springs and waterfalls. Ranger-led tours are available at varying levels of difficulty; groups can indulge in a short walk through the cave’s most well-lit areas or take the accessible tour that’s completely wheelchair friendly. Active groups can challenge themselves on some longer, less trodden paths. Above ground, 52,800 acres of forests provide even more opportunities for outdoor fun.

NPS.GOV/MACA

CHURCHILL DOWNS Louisville

The Kentucky Derby is the most famous horse race in the world, and it takes place the first Saturday of May each year at Churchill Downs. This historic racing venue, easily recognizable from the twin spires on its roof, is one of the state’s signature attractions. While it may not be feasible for every group to attend the Derby itself (though they can attend if they wish), the adjacent Kentucky Derby Museum is a great option for groups to experience a close second to Derby Day, offering activities like hat making and track tours within Churchill Downs. They’ll get to see horses working out trackside and learn all about the “most exciting two minutes in sports.”

CHURCHILLDOWNS.COM

NEWPORT AQUARIUM Newport

Just across the Ohio River from Cincinnati, the Newport Aquarium is one of Northern Kentucky’s biggest draws for groups of all ages. The award-winning aquarium is home to thousands of species of marine life, from stingrays to sharks to penguins. Every visitor is bound to learn something from its 100,000 square feet of beautiful aquariums and exhibits. From long tunnels with marine life gliding overhead to a rope bridge with sharks swimming underneath, there’s plenty of excitement at this Newport treasure. Groups can enhance their visit with a meal at the aquarium, a lecture from an aquarium expert and a visit to the gift shop.

NEWPORTAQUARIUM.COM

NATIONAL CORVETTE MUSEUM Bowling Green

With its 130-foot-tall yellow and red Skydome easily recognizable from Interstate 65, the National Corvette Museum in Bowling Green is as distinct as its architecture. As the nation’s only museum dedicated to a single car model, the building houses 115,000 square feet of exhibits devoted entirely to Corvettes, including more than 70 unique cars loaned by private donors. Groups can take guided or self-guided tours through the museum’s exhibits, which detail everything from the car’s manufacturing history to the sinkhole that swallowed up part of the museum — eight rare Corvettes included — in 2014. For a meal after their tour, groups can head to the museum’s Stingray Grill.

CORVETTEMUSEUM.ORG

WOODFORD RESERVE Versailles

Surrounded by verdant horse farms and located on the banks of Glenns Creek — a source of ironfree water ideal for distilling spirits — Woodford Reserve is one of the state’s oldest operating distilleries. Formerly known as Labrot and Graham Distillery, it’s a National Historic Landmark and home to one of the most popular bourbon brands in the Bluegrass. Groups can take a guided tour through the picturesque campus to learn about all steps of the distilling process. No bourbon tour would be complete without a tasting of some of the brand’s boldest bourbons and a chocolate bourbon ball for a sweet finish.

WOODFORDRESERVE.COM

DANIEL BOONE NATIONAL FOREST

Spanning over 700,000 acres and touching more than 21 counties in Eastern Kentucky, Daniel Boone National Forest provides endless opportunities for active groups to enjoy the state’s gorgeous scenery. Groups will find dozens of picnic sites and campgrounds throughout the park, but the area has plenty to offer for day trips and activities. They can hike the forest’s 600 miles of developed trails through scenic areas like Red River Gorge. Cumberland Falls State Resort Park is located within the forest, and so is the popular Cave Run Lake, a perfect destination for boating, kayaking and other water recreation. Several lodges can provide accommodations for groups, though visitors may also stay in the many cabins and cottages throughout the forest.

FS.USDA.GOV/R08/DANIELBOONE

EXPLORE KENTUCKY MUSIC LEGENDS

Find

Harmony in History

Discover Kentucky’s rich musical heritage at the Kentucky Music Hall of Fame. Explore exhibits honoring legendary artists, enjoy interactive displays and experience the sounds that shaped the Bluegrass State. A mustsee destination for music lovers — where history, culture and melody come together in perfect harmony. Visit today and feel the rhythm of Kentucky.

kentuckymusichalloffame.com

THAT’S GEORGETOWN, KENTUCKY, FOR YA! A Breath of Fresh Air

What can you say about a place like Georgetown, Kentucky? A lot, actually. From world-famous equine attractions to world-class dining, rich bourbon heritage and historic downtown streets brimming with timeless charm, Georgetown is the home of Bluegrass adventure. It’s your kind of place; you just don’t know it yet.

georgetownky.com/groups

UNFORGETTABLE BLUEGRASS VACATIONS

Known as the Horse Capital of the World and the epicenter of Bourbon Country, the Bluegrass State is also a land of immense natural beauty and wide-open spaces offering plenty of places to play.

Sip centuries of tradition in the birthplace of bourbon and tour distilleries to learn how Kentucky’s signature spirit is made. Stroll through rolling horse farms, catch a race at the track and take a trail ride through the forest. Explore woods, waters, caves and trails, offering endless outdoor adventure.

And let’s not forget the food! Savor signature Bluegrass flavors that come to life at local restaurants, where talented chefs and mixologists are inspired by a bounty of fresh, local ingredients.

With so much to see, do and taste, the Bluegrass State is the perfect place for your next vacation. Find what moves you in our new Kentucky home.

kentuckytourism.com

WHERE NORTH & SOUTH CONNECT

There’s Always More to Explore and Tour

Plan your next trip to Northern Kentucky, where endless flavor, unforgettable experiences and Southern charm come together. From an extended group experience to a short stopover, the region will wow with historical, artistic and unforgettable group offerings. Discover how Newport, Kentucky, earned its nickname as “Vegas before Vegas” with a famous Gangster Tour, dive into the past with guided city tours featuring our strong brewing heritage and riverfront history, or uncover eerie tales on a Haunted History tour. From vibrant art walks to behind-the-scenes brewery and bourbon tours, there’s truly an experience to spark every interest.

http://meetnky.com/explore-northern-kentucky

Kentucky DYNAMIC

DEBUTS

By Rachel Crick

YOUR GROUP CAN BE AMONG THE FIRST TO ENJOY THESE STOPS

Kentucky’s offerings across its arts and culture, history, culinary and entertainment scenes are ever-expanding. The state’s substantial investment in tourism in the past five years has yielded dozens of new tours, trails and attractions, as well as expansions and renovations to its existing tourist hotspots.

From new developments for niche interests to inclusive offerings designed to appeal to everybody, here’s a handful of new and upcoming experiences around Kentucky to keep an eye out for.

KENTUCKY AFRICAN AMERICAN HERITAGE TRAIL

Officially launched in June 2025, the Kentucky African American Heritage Trail features more than 50 sites across the Bluegrass region that honor and commemorate African American history. From sites honoring Black individuals of note, such as the Muhammad Ali Center in Louisville, to Civil War sites like the Perryville Battlefield, trail locations are spread across the state. Some spots offer a new perspective on other historical sites, like the Abraham Lincoln Memorial at Waterfront Park in Louisville or the Kentucky Horse Park in Lexington, while other trail sites are newer attractions exploring Black history, like the Roots 101 African American Museum in Louisville.

KENTUCKYTOURISM.COM/AAHT

THE DOT EXPERIENCE Louisville

The American Printing House for the Blind is set to open a new, inclusive museum in 2026 known as The Dot Experience, a name paying homage to the braille system. The museum, in line with the organization’s mission of changing perspectives about blindness and promoting inclusivity, is set to offer an accessible experience for all visitors. It will house artifacts like Helen Keller’s desk and a rare 1829 braille text, while other exhibits will highlight the experiences of blind or visually impaired people. All exhibits will feature braille, ASL interpretations, alternative text and captions, and its doorways will be wide enough to accommodate a range of mobility devices.

THEDOTEXPERIENCE.ORG

BREEDERS’ CUP AT KEENELAND IN 2026

Lexington

The Breeders’ Cup World Championships, a series of annual Thoroughbred races, occurs each year at a site in the U.S. While they’re not quite as famous as the Kentucky Derby or the other Triple Crown races, these races end the horse-racing season with a bang and bring Thoroughbreds from around the world to the U.S. for a highly competitive series of races. In 2026, the Breeders’ Cup will be held at Lexington’s racetrack, Keeneland, from October 30–31. If numbers from the past three years are any indicator, attendance for the event could be as high as 100,000.

BREEDERSCUP.COM

OWENSBORO RACING & GAMING Owensboro

Opened in February 2025, Owensboro Racing & Gaming is a gaming and entertainment complex in Western Kentucky. The $100 million facility features more than 600 historical racing machines, simulcast wagering, a retail sportsbook and several food and beverage options. The Starting Gate Bar & Lounge serves rib-sticking meals, like a bourbon glazed cheeseburger and pulled pork sliders, while The Track Kitchen offers small plates and on-the-go bites. It’s open all day, every day, promising visiting groups limitless entertainment and delicious food as they roll the dice and test their luck.

ELLISPARKOWENSBOROGAMING.COM

JENNY WILEY STATE RESORT PARK RENOVATION

Prestonsburg

One of Eastern Kentucky’s most scenic parks is Jenny Wiley State Resort Park, named for a pioneer woman whose legendary tale of bravery and survival has been told for centuries. The park is home to Dewey Lake and the Sugarcamp Mountain Trail System, both of which provide outdoor fun for visitors. In 2025, it was announced that $5.5 million had been allocated to renovate the park’s lodge. May Lodge, which includes the dining room, meeting rooms and lodge rooms, closed September 1 and will remain closed for construction until summer 2026. During this time, a dining room will operate out of the conference center. In addition to funding for the lodge renovations, $1.45 million has been allocated for a new archery center, which will break ground this fall.

PARKS.KY.GOV

WENZEL DISTILLERY

Covington

At the end of July 2025, Wenzel Distillery opened a brand-new space in a historic building in downtown Covington. It’s the town’s first distillery since Prohibition, housed in a 1916 building that was once the Packard Auto dealership. The brand itself is one of the state’s newest additions to the bourbon scene, but it’s already winning recognition from bourbon lovers. The new distillery offers a blending experience for visitors that lets them craft their own signature blend of bourbon. It’s also an event venue and features an on-site bar for sampling some of the brand’s top spirits. Groups can head to the distillery for a look around and a blending experience of their own.

WENZELDISTILLERY.COM

Kentucky TERRIFIC

By Rachel Crick TURNDOWNS

PLAN AN OVERNIGHT IN THESE KENTUCKY ACCOMMODATIONS

From hideaways high up in the trees to skyscrapers in the heart of its biggest cities, the Bluegrass State is dappled with singular hotels that groups won’t find anywhere else. These historic properties, luxury lodges and uncommon accommodations represent many facets of Kentucky’s personality and provide a more memorable night’s sleep than the average group hotel.

Here are six special stays that planners can book for their groups.

THE SEELBACH HILTON

Louisville

The inspiration for one of the most notorious novels of the 20th century can be found in Kentucky at The Seelbach Hilton in Louisville. Formerly known as The Seelbach Hotel, this historic 1905 property is said to have inspired F. Scott Fitzgerald to write his magnum opus, “The Great Gatsby.” Built by two Bavarian brothers, the opulent Beaux-Arts finishes and Parisian feel made it in an instant favorite. In addition to Fitzgerald, the hotel has hosted numerous presidents, gangsters and celebrities through the years. With more than 300 rooms and several glamorous dining establishments, the Seelbach lives up to its reputation for luxury to this day.

HILTON.COM

21C MUSEUM HOTEL LEXINGTON Lexington

Another historic gem in Kentucky’s second largest city, 21c Museum Hotel Lexington is found in the former headquarters of the Fayette National Bank, which was constructed in 1913 and is considered the city’s first skyscraper. The building was converted into a 21c Museum Hotel in 2016, and its design combines a contemporary art museum with the building’s historic architecture. Its art museum is open roundthe-clock and is free of charge. The hotel is also home to the Lockbox bar and restaurant, known for Southern food with flair. The hotel’s 88 rooms are furnished with chic, eclectic furniture and artwork, and it’s within walking distance to many downtown attractions.

21CMUSEUMHOTELS.COM

HOTEL COVINGTON Covington

Across the Ohio River from Cincinnati, Hotel Covington is one of Northern Kentucky’s finest hotels. The AAA Four Diamond hotel has received national recognition from travel media outlets like Conde Nast and CNN. Located right on the riverfront, the hotel comprises two distinct historic buildings: the 114-room original Hotel Covington and the adjacent 53-room North by Hotel Covington. The property features elegant rooms and suites, contemporary décor, and the upscale Coppins Restaurant + Bar as well as Knowledge Bar & Social Room. The hotel is within walking distance to many downtown Covington attractions.

HOTELCOVINGTON.COM

JAILER’S INN BED & BREAKFAST Bardstown

The Old Nelson County Jail housed prisoners from 1797 to 1987, but the front building was built in 1819, with additions following in the late 19th century. Today, the historic stone building is Jailer’s Inn Bed & Breakfast, providing nine distinct accommodations to guests. Its individually themed guest rooms preserve the historic character of the building. One of the most unique rooms in the property is the Jail Cell, which still retains the appearance of a prison cell. Though it has been spruced up a bit for comfort purposes, this room features a solid steel door and original jail bunk beds. Tours are also offered of this fascinating piece of Bardstown history.

JAILERSINN.COM

THE 1857 HOTEL Paducah

The Western Kentucky river town of Paducah is known for its thriving arts and culture scene, so it should come as no surprise that one of its top hotels offers a stylish boutique lodging experience. Combining the historic, industrial-chic elements of exposed brick and vaulted woodbeam ceilings with modern furnishings and décor, The 1857 Hotel’s 14 guest rooms and three condos offer guests a comfortable stay with all the convenience of downtown Paducah. The hotel is just blocks away from several restaurants and bars, as well as some of Paducah’s main attractions, including the Carson Center for the Performing Arts, the Paducah Railroad Museum and the River Discovery Center.

1857HOTEL.COM

RED RIVER GORGEOUS Stanton

Cliffside cabins and tree houses are some of the most exotic accommodations offered by Red River Gorgeous Wilderness Treehouse and Cabin Rentals. Located in the dense forests of the scenic Red River Gorge, these tree houses and cliffside cabins cater to the adventurous traveler without sacrificing creature comforts. Featuring stunning views of bluffs and the Daniel Boone National Forest, each of these accommodations has a unique theme, from pirate ship “cliff houses” to villages of dome-shaped tree houses. They range from off-the-grid-style accommodations to luxurious tree houses with climate control, bathrooms and kitchens. No matter what level of luxury they choose, small groups will enjoy winding down among the trees after a day of exploring Kentucky’s beautiful scenery. RRGCABIN.COM

Kentucky

THE MERRICK INN Lexington

Kentucky STATE

FARE

By Rachel Crick

KENTUCKY CUISINE HIGHLIGHTS YOUR TRIP

The bold flavors of the Bluegrass are the building blocks of Kentucky cuisine. While it has distinct dishes, like the hot brown sandwich, burgoo stew and Derby-Pie, Kentucky also has its own (sometimes bourbon-infused) take on Southern comfort food, like barbecue or fried chicken. But there are plenty of other distinct restaurants known for their elevated cuisine and themed experiences. Here are several Kentucky restaurants that are sure to serve up mouthwatering meals to groups.

PATTI’S 1880’S SETTLEMENT Grand Rivers

One of Western Kentucky’s most distinctive restaurants is Patti’s 1880’s Settlement, known for its old-timey atmosphere, two-inch pork chops and assortment of pies. First established in 1977, the restaurant consists of a complex with the dining room, several boutiques and beautifully landscaped outdoor areas. Staff dress in period costumes reminiscent of the late 19th century in accordance with the village’s theme. The pork chop is the restaurant’s specialty item, but Patti’s also serves plenty of other pork, beef, seafood and chicken entrees. Coconut, lemon and chocolate meringue pies and flower pot bread with strawberry butter are among its other celebrated staples.

PATTIS1880S.COM

The distinctly Lexington flair of The Merrick Inn comes from the restaurant’s origins as the manor house of one of the city’s historic horse farms. It has since earned a reputation as one of the city’s finest restaurants. In addition to its classic, historic interior, the restaurant’s spacious patio is an extremely popular spot for diners in the warmer seasons. Appetizers like grouper fingers and fried green tomatoes set the tone for a great meal, while popular mains include the pecan-crusted pork tenderloin, Southern fried chicken and a hot brown. The Merrick Inn is also open for brunch, with favorites such as chicken and waffles, Southern biscuits and gravy, and shrimp and grits.

THEMERRICKINN.COM

JACK FRY’S Louisville

Originally opened in 1933 by Jack Fry and his wife, Flossie, Jack Fry’s in Louisville has long been known for its historic ambience and upscale Southern cuisine. Its walls are covered in historic Louisville memorabilia, and it has a private dining space for groups. Its elevated menu promises to impress guests at every course, from its delicious hand-crafted cocktails to its decadent desserts. Diner favorites include the tender grilled beef filet, spicy fried oysters, the herb and breadcrumb-encrusted pork chop, a warm brie salad and, for a more casual twist, Jack’s Burger, served with caramelized onions and a brioche bun.

JACKFRYS.COM

WALLACE STATION Versailles

Wallace Station is one of famed Kentucky chef Ouita Michel’s restaurants, along with other central Kentucky favorites like Holly Hill Inn and Windy Corner Market. The restaurant has received national acclaim, including appearances on two Food Network shows. Hot and cold sandwiches on fresh-baked bread, juicy burgers made with local beef, and refreshing soups and salads are on the menu. A few of the most famous menu items include the Big Brown Burger, featuring ham, bacon, tomato and white cheddar mornay; the Inside Out Hot Brown; and the country ham and pimento cheese sandwich. Groups can dine on the outdoor patio for lunch or dinner.

WALLACESTATION.COM

OLD TALBOTT TAVERN Bardstown

Another Kentucky favorite, Old Talbott Tavern doesn’t need to appear old — it is old, dating back to 1779 and continuously operating ever since. The historic restaurant features a fully stocked bourbon bar, which is appropriate considering Bardstown is often called the “Bourbon Capital of the World.” The tavern’s lunch and dinner menus feature beloved Kentucky comfort food staples like burgoo, a hot brown and country fried steak. Other favorite mains include pot roast, walnut-encrusted chicken and fried catfish. For dessert, groups can try a slice of the chocolatey Talbott Tavern pie or a plate of warm bread pudding topped with house-made bourbon caramel sauce.

TALBOTTTAVERN.COM

MIGUEL’S PIZZA Slade

Often simply known as “Miguel’s,” this little restaurant nestled in the heart of the Red River Gorge has been fueling hikers and outdoor adventurers for decades. Founded by an immigrant from Portugal in the 1980s, the restaurant has since become a beloved community staple. Its casual and outdoorsy vibe is appropriate given its setting, and groups can choose to sit indoors or out. With a long list of build-your-own pizza toppings and generously sized slices, patrons are sure to leave with their tanks full. Miguel’s also serves breakfast, from savory breakfast burritos and buildyour-own omelets to sweet dishes like French toast and pancakes.

MIGUELSPIZZA.COM

OUTDOOR

ISSUE

SAVOR SOUTH TEXAS

YOU’LL LOVE THIS LONE STAR SOUTHERN SWING

BY CYNTHIA BARNES

There’s no place like South Texas.

Rich in history, culture and natural beauty, the region beckons visitors with abundant sunshine and mild temperatures from autumn through spring — although summer can be as hot as the local chiles. Before the arrival of the Spanish, these arid lands were home to Indigenous peoples, followed by Franciscan missionaries from Spain, Mexican rancheros and Southern separatists. Today, it offers a mix of experiences, from historic landmarks to coastal beaches.

In San Antonio, visitors can walk along the famous River Walk and explore the historic site of the Alamo. Beyond that, the city’s Spanish colonial past is preserved in its five missions, collectively designated as a UNESCO World Heritage site. Visitors can explore these historic sites and unique neighborhoods, from the art galleries of Southtown to the lively market square of El Mercado.

In Corpus Christi, the “Sparkling City by the Sea,” the focus is on the coast, and the city’s identity is deeply tied to the Gulf of Mexico. With miles of sandy beaches, a world-class aquarium and museums that highlight its maritime heritage, it’s a destination for recreation and reflection. Visitors can tour the historic aircraft carrier USS Lexington, now a floating museum; enjoy the natural beauty of nearby Padre Island National Seashore; or simply contemplate spectacular sunsets from one of the many bars and restaurants lining the bay.

A border city where the United States and Mexico meet, Laredo reveals a blend of cultures that’s central to its identity, all visible in the food, marketplaces and the historic downtown that overlooks the Rio Grande. As home to Port Laredo, the largest inland port on the southern border, Laredo is a city of both commerce and connection. From taquerias to traditional art and music, Laredo celebrates its binational heritage.

Groups can soak in the scenery of the Rio Grande when they visit Laredo, one of several colorful destinations in southern Texas.

SAN ANTONIO

One of the most enchanting cities in the country, San Antonio never fails to charm. Of course, there’s the omnipresent Alamo (where a new visitor center and museum will open next year), but the “Cradle of Texas Liberty” also boasts burgeoning arts districts and an unparalleled culinary scene. The city was honored in 2017 as a UNESCO Creative City of Gastronomy, becoming only the second city in the United States to receive this designation.

“The first-stop, must-see is, of course, the Alamo and the River Walk — the top two attractions in the state of Texas,” said Dave Krupinski, leisure development officer for Visit San Antonio. “However, we encourage groups to get off the beaten path and explore neighborhood gems and more cultural finds, such as the Broadway Corridor — chock full of museums, the San Antonio Zoo and the San Antonio Botanical Garden.”

Another must-see is San Fernando Cathedral. Located in the heart of the Alamo City, the cathedral was founded in 1731 and is the oldest continuously functioning religious community in the state. In the evening, don’t forget to catch The Saga, a jaw-dropping light show projected onto the cathedral’s façade. The free show takes viewers on a visual journey through the city’s past, present and future.

Those in search of a modern, urban vibe in a historic setting should set out for The Pearl. Covering more than 20 acres, the former brewery complex now boasts stunning luxury lodgings at Hotel Emma and more than two dozen restaurants, along with nightlife, shopping, and lively farmers and makers markets.

Four historic missions make up the San Antonio Missions National Historical Park, which, along with the Alamo, comprise the only UNESCO World Heritage Site in the Lone Star State. A hiking and biking trail connects the missions to downtown San Antonio, and daily ranger-led presentations provide more insight into these important outposts. The park’s brand-new World Heritage Center is a gateway to the missions and a great place to get oriented. VISITSANANTONIO.COM

CORPUS CHRISTI

The largest beach destination in the state, Corpus Christi is blessed with seven islands and nine beaches, and the city has long been a favored vacation spot for Texans. The crown jewel of these is undoubtedly Padre Island National Seashore. The longest undeveloped barrier island in the world, Padre has 65 miles of pristine Gulf beach, including dunes, tidal flats and Laguna Madre, a shallow, extremely salinized estuary that’s one of the best windsurfing spots in the United States.

Birds favor Corpus Christi as well; it’s been designated the “Birdiest City in America” for 10 years in a row. Hundreds of species converge to nest, migrate and wade in the country’s biggest flyway, drawing avian enthusiasts from around the globe.

“We have almost 300 days of sunshine a year,” said America Segura, director of communications at Visit Corpus Christi. “Our weather is completely sunny almost year-round. So, people are able to enjoy the beach in November, sometimes even in December.”

The different beaches offer a variety of experiences. “People love to come and drive on our beaches,” she said. “But we also have National Seashore, where cars are prohibited, and North Beach and McGee Beach, city beaches located near the downtown area that are not drivable. And, while most beach destinations focus solely on the outdoor

and recreational activities, we have an abundance of things to do indoors, as well.”

Among those indoor activities is the Texas State Aquarium. One of the largest and best in the nation, the aquarium focuses on the species of the Gulf of Mexico and the Caribbean Sea, including dolphins, turtles, stingrays and sharks.

Another only-in-Corpus Christi attraction is anchored in the harbor. Built for the Navy during World War II, the USS Lexington is an Essex-class carrier that was featured in the 2001 film “Pearl Harbor.” Now a museum, the Lexington’s flight deck offers a close-up look at 20 aircraft, including the F-14 Tomcat jet flown in the movie “Top Gun.” Other attractions include escape rooms, a flight simulator and a 3D theater.

Corpus Christi’s cuisine features an abundance of fresh seafood, including oysters and shrimp. Groups that are interested can opt for a “cook your catch” experience, where they charter a boat and bring their catch back to participating restaurants that will grill, fry, blacken or prepare it in any manner that suits their tastes.

Art lovers will want to check out the Art Center of Corpus Christi, along with the Art Museum of South Texas, the Texas State Museum of Asian Cultures & Education Center, and many smaller galleries that are scattered throughout the city. The queen of Tejano music, the late Selena Quintanilla-Pérez, also called Corpus Christi home. A bronze statue located on the Corpus Christi Bayfront Seawall honors her legacy, and her family operates a small museum dedicated to her life and music.

VISITCORPUSCHRISTI.COM

LAREDO

Founded in 1755, the city on the north bank of the Rio Grande — just across from Mexico’s Nuevo Laredo — Laredo served briefly as the capital of the storied but shortlived Republic of the Rio Grande, which declared its independence from Mexico in 1840. (Visit the Republic of the Rio Grande Museum for the full story of the independent nation.) Today, the vibrant border town beckons visitors who enjoy soaking up the atmosphere of a truly authentic destination.

“I guess in most of Texas, or at least part of Texas, it’s Tex-Mex — but here, we’re Mex-Tex,” said Joel Vazquez, assistant director for the Laredo Convention and Visitors Bureau. “For people who may not want to cross the border right now, Laredo brings authentic Mexico to them.”

Filled with colorful murals and compelling history, Laredo offers beautifully preserved 19th-century architecture and colonial charm. The oldest part of the city is anchored by the San Agustin Cathedral. Presiding proudly over the plaza that bears the same name, the current stone structure replaced the original adobe chapel in 1810.

Modern marvels are on display at the Lamar Bruni Vergara Planetarium on the campus of Texas A&M International University. The 40-foot planetarium is encased in a glass pyramid and features a state-of-the-art digital projection system that makes visitors feel as if they’re truly in the heavens.

Laredo has more than 40 sister cities in Mexico and Latin America. Each summer, over 200 vendors and artisans from those communities gather to celebrate the Sister Cities Festival, a free three-day extravaganza of handmade crafts, traditional clothing, jewelry and regional goods that fills the Sames Auto Arena with joyful music and the smell of griddled tortillas and simmering chiles.

“This is a great market for people who, basically, they want to experience Mexico,” Vazquez said. “This year, we had our first 5k run with the festival, which was very successful. And we partnered with the state of Queretaro, and we did a Lele workshop, where people could build their own Lele.” (Leles are Mexican rag dolls that are significant in the Indigenous Otomi community.)

VISITLAREDO.COM

FOREVER FRONTIER

FORT SMITH’S SENSE OF ADVENTURE NEVER WAVERS

FBY RACHEL CRICK

ort Smith, Arkansas, is a time capsule containing all the romance and danger of the Wild West — and it’s waiting to be unearthed by groups.

Situated at the confluence of the Arkansas and Poteau rivers in the valley between the Ozarks and the Ouachita mountains, Fort Smith was founded in 1817 by the U.S. Army and incorporated in 1842. It played a key role in many important eras of American history, including the Mexican-American War, the Civil War and the American Frontier.

But its Old West history is arguably its biggest draw. For many years, it was the gateway to unsettled “Indian Territory,” i.e. present-day Oklahoma, following the Indian Removal Act. The rugged settlement was home to all the staples of the Wild West, from outlaws and bounty hunters to gallows and brothels. History buffs will have lots more to learn because, later, Fort Smith yet again became an important military site for the U.S. in the years leading up to World War II.

Its patchwork of colorful history will draw groups in, but Fort Smith’s culture of hospitality will keep them coming back. With a diverse array of group-friendly restaurants, outdoor recreation, and arts and cultural attractions, this frontier town has plenty to entertain its visitors in between stops at its abundant historic sites.

FORT SMITH NATIONAL HISTORIC SITE

Many of Fort Smith’s most popular attractions involve its role in frontier history, including the Fort Smith National Historic Site. The historic area has several major draws throughout its 37 acres, including Judge Parker’s Courthouse and courtroom, where one of Fort Smith’s most famous figures, Judge Isaac Parker, nicknamed “the Hanging Judge,” oversaw the trials and sentencing of doz-

The U.S. Marshals Museum opened in Fort Smith in 2023 after 16 years of planning.

ens of men. Visitors can also see the gallows, where many of the men sentenced by Parker met their fate.

Fort Smith and Judge Parker have been popularized in pop culture, including in Western films such as “True Grit” and even in more recent television depictions.

“We noticed that there was increased interest in the Judge Parker story because he was featured in the ‘Lawmen:

Bass Reeves’ miniseries that Taylor Sheridan produced,” said Olan James, experiences manager at the Fort Smith Convention & Visitors Bureau.

The historic site also contains a history museum and the Trail of Tears Overlook, which features exhibits about the Trail of Tears and the forcible removal of Indigenous tribes from the Southeast. Fort Smith was a notable stop as one of the last pieces of federal land before entering the territory.

U.S. MARSHALS MUSEUM

A newer addition to the town’s study on Wild West history is the United States Marshals Museum, which opened in 2023 after 16 years of planning and fundraising. Fort Smith was chosen as the home of the museum by the U.S. Marshal Service because more marshals and deputy marshals perished in frontier-era Fort Smith than any other location in their history.

Located on the banks of the Arkansas River, the museum layout is a modified star shape to symbolize the badge worn by the U.S. marshals. Its innovative design features plenty of floor-to-ceiling windows. Inside, five galleries immerse visitors in the history of the marshals through distinct eras of American history, from the late 18th century to present day. The galleries include interactive exhibits and historic artifacts, and the museum also features a memorial wall to honor marshals who died in the line of duty.

“The United States Marshals Museum does a really good job of depicting the history of the marshals from the time of their inception all the way throughout history,” James said. “The marshals were involved in integration, and a lot of people are not aware of that. They were involved with Ruby Bridges and protecting her and helping guide her into the school.”

The museum offers bus parking and reduced rates for visiting groups of 10 or more.

MISS LAURA’S BROTHEL MUSEUM

In 1898, a woman named Laura Ziegler commissioned a large building in downtown Fort Smith, not far from the Arkansas River. She opened it as a brothel in 1903, and it continued to operate as a brothel until 1948. This colorful piece of Fort Smith’s past has been meticulously preserved and is now known as Miss Laura’s Brothel Museum, a popular attraction for all travelers visiting Fort Smith.

Inside, the Victorian building has been set up to reflect how it would have appeared during the early 20th century with period furnishings. Personal artifacts, photographs and exhibits tell the story of the women who worked there and the impact they had on Fort Smith as a whole.

“It tells the story of these women and their profession from a very respectful perspective,” James said. “People have to understand that history because it was an important part of women’s history that should not be forgotten.”

Groups of 15 of more can enjoy a discounted group rate and should schedule a private tour of the museum in advance.

“IT TELLS THE STORY OF THESE WOMEN AND THEIR PROFESSION FROM A VERY RESPECTFUL PERSPECTIVE.... IT WAS AN IMPORTANT PART OF WOMEN’S HISTORY THAT SHOULD NOT BE FORGOTTEN.”

— OLAN JAMES, FORT SMITH CONVENTION & VISITORS BUREAU

FORT CHAFFEE

Beyond its role in Old West history, Fort Smith has long been a place of military significance. Camp Chaffee, founded in 1941 to meet the training and armory needs of the U.S. military, is now a historic district. It was renamed Fort Chaffee and functioned as a German prisoner-of-war camp and, later, as a site for housing Vietnamese, Cambodian and Cuban refugees.

The Chaffee Barbershop and Military Museum was recently expanded. It honors the historic site’s long legacy of military significance with educational exhibits in a space restored to its 1958 appearance. It also commemorates Elvis Presley’s “haircut heard ’round the world,” which occurred when Presley was inducted into the Army in the late 1950s. Admission to the museum is free.

Today, the historic district of Fort Chaffee combines the World War II-era buildings with modern additions of shops, restaurants and entertainment venues. It’s also sometimes used as a film set.

With scenic state parks nearby, 35+ urban art murals, a thriving live music scene, one-of-akind museums, and plenty of international flavors, Fort Smith is a favorite group getaway!

There’s always a good story to tell about Fort Smith. What will yours be?

SPECIAL SECTION Heartland

Water’s Edge

HORIZONS ARE ENDLESS ON HEARTLAND LAKES

BY ELIZABETH HEY

The outdoors takes on many facets in America’s Heartland.

Laid-back and luxurious Mackinac Island and Lake Geneva hearken back to the 19th century. Sightseeing cruises, boating, paddling and fishing are popular on the region’s waterways, including at Lake of the Ozarks. At Nebraska’s Ponca State Park, visitors can partake in archery, shooting and moonlight hikes. For the ultimate road trip, Minnesota’s North Shore Scenic Drive combines nature, culture and history.

Mackinac Island, Michigan

Nature meets luxury on Mackinac Island, which lies between Michigan’s Upper and Lower peninsulas in Lake Huron. Visitors ferry to the island because cars are banned as part of the island’s commitment to preserving its natural environment. Since 1887, the Grand Hotel has welcomed countless guests who sit in rocking chairs on its sweeping front porch as they view the Straits of Mackinac and bask in island beauty.

“We’re an outdoor enthusiast’s paradise because people are walking, biking or taking a horse-drawn carriage since no vehicles are allowed,” said Steph Castelein, managing director of Mackinac Island Tourism Bureau. “As a May-through-October destination, every season offers changing views of the bluffs, the vistas and the water.”

With lush woods and notable limestone formations, Mackinac Island State Park comprises 84% of the island. Activities include horseback riding, biking the island’s 8-mile trail that loops its perimeter, or exploring more than 70 miles of interior trails that pass iconic sites like Arch Rock and Sugar Loaf. Horse-drawn carriage tours allow visitors to enjoy nature and learn about the island’s history.

“We’re an outdoor enthusiast’s paradise because people are walking, biking or taking a horse-drawn carriage since no vehicles are allowed. As a May-throughOctober destination, every season offers changing views of the bluffs, the vistas and the water.”

— STEPH CASTELEIN, MACKINAC ISLAND TOURISM BUREAU

Of the island’s two golf courses, The Jewel at Grand Hotel uniquely provides a 1.5-mile, horse-drawn carriage ride between nines. The Wawashkamo Golf Club’s nine-hole links golf course lies on the site of the 1814 Battle of Mackinac Island with a cannon at its first hole.

Founded in 1780, Fort Mackinac stands as a walled cluster of military buildings on a coastal bluff. In addition to all the natural beauty and historic sites, no visit is complete without sampling the famous Mackinac Island fudge.

MACKINACISLAND.ORG

Lake Geneva, Wisconsin

Wisconsin’s Geneva Lake boasts crystal clear waters encircled by magnificent waterfront mansions and boat docks sporting greenand-white-striped awnings. The calm inlets lend themselves to guided or independent kayaking, canoeing and stand-up paddleboarding. Fishing guide services reward with prime catches of bass, trout and walleye. Cruises operated by Lake Geneva Cruise Line deliver lively narratives about the area’s history and residents. Their restored vintage boats include historic yachts, classic steamers and an old-fashioned paddleboat, all with catering available for cocktails or dining.

The lake’s 21-mile shoreline path, formerly a Native American thoroughfare, winds by private mansions and villages. In spots, mature weeping willows sweep over the water, and masses of flowers bloom. The city of Lake Geneva — the lake’s perfect complement — invites visitors to explore its downtown dotted with flower-filled planters. For more than a century, it has hosted visitors who come to browse its specialty shops, dine at local establishments or unwind with spa treatments.

“Communities surrounding Geneva Lake all have their own personality and vibe, and visitors enjoy diverging from the shoreline path and exploring them,” said Deanna Goodwin, vice president of marketing for Visit Lake Geneva.

In the nearby village of Williams Bay, Yerkes Observatory has a historic landscape path as well as observatory tours and star-watch programs. The Kishwauketoe Nature Conservancy boasts miles of paths and boardwalks. Situated on 100 acres, Lake Geneva Ziplines & Adventures gets visitors’ adrenaline pumping.

VISITLAKEGENEVA.COM

Lake of the Ozarks, Missouri

More than 1,150 miles of shoreline deliver nonstop fun in Lake of the Ozarks, Missouri. The lake has a reputation as one of the nation’s best fisheries with plentiful crappie, bass and catfish; Coast Guard-certified guides know the hot spots. Tropic Island Cruises and Celebration Cruises offer 90-minute narrated trips with lunch or dinner options on their 132- and 150-passenger yachts, respectively.

Ha Ha Tonka State Park maintains 15 miles of trail, and the stone ruins of a turn-of-the-20th-century castle lie at trail’s end, high on a bluff. A new interactive scavenger hunt ferrets out popular and hidden gems at seven locations around the lake — highlights include Ha Ha Tonka Spring, a natural bridge and a theater-like sinkhole. Bridal Cave claims more formations per square foot than any other known cave nationwide. Tours highlight immense rock drapery, giant columns, stalactites, stalagmites and Mystery Lake.

Golfers can choose from 12 championship courses on Lake of the Ozarks Golf Trail. Courses have been designed among the Ozark rolling hills and forests by some of the game’s greatest players. Top-notch play takes place at Old Kinderhook Resort, The Oaks at Margaritaville Lake Resort and country-club-like Bear Creek Valley Club. Play occurs most of the year, depending on weather.

“We’re the mecca for all things outdoors with Missouri’s largest lake and largest state park, which is Lake of the Ozarks State Park,” said Heather Brown, executive director of Lake of the Ozarks Convention & Visitor Bureau. “Groups always enjoy a charter boat cruise, touring Bridal Cave and dining lakeside.”

FUNLAKE.COM

Ponca, Nebraska

Panoramic views of the Missouri River make Nebraska’s Ponca State Park a picturesque retreat with modern cabins and gathering areas. Located approximately two hours north of Omaha, its forested hills and excellent wildlife watching draw visitors year-round. In spring, the wetlands at Ponca State Park host many migrating bird species, white-tailed deer and wild turkeys. The interpretative center features nature and river history exhibits and interactive displays. Activities include kayaking, archery, shooting, seasonal horseback riding, an outdoor pool and more. Guided naturalist and moonlight hikes give visitors an opportunity to learn about the diversity of plants and animals within the park.

“Our naturalist programs span all ages and interests and give people an opportunity to get outdoors as they bridge the gap between outdoor research and recreation,” said Laura Bettenhausen, outdoor education specialist. “We offer wildlife encounters with our ambassador animals and hands-on activities, such as a build-your-own bird feeder, to focus on experiences and to make memories.”

Ponca has 27 modern cabins for year-round visits; 15 are four-bedroom mini-lodges with two full bathrooms, a kitchen, patio, big screen TV with cable, Wi-Fi, wood fireplace and gas grill. The park hosts numerous events, including the annual Missouri River Outdoor Expo, which is the largest outdoor expo in the Midwest, featuring fishing, kayaking, archery, camping skills, local entertainment, cooking demonstrations, contests, food and craftsmanship demonstrations. Birders will want to attend the park’s Christmas Bird Count, Great Backyard Bird Count or Marsh Madness in spring.

OUTDOORNEBRASKA.GOV/LOCATION/PONCA

North Shore Scenic Drive, Minnesota

The 154-mile North Shore Scenic Drive weaves along Lake Superior’s coast from Duluth, Minnesota, to the Canadian border. Along the way, dramatic limestone cliffs and picturesque waterfalls wow onlookers. Gooseberry Falls State Park offers several trails, including the halfmile Falls View Loop highlighting its three main falls. Tettegouche State Park’s lakeside cliffs frame panoramic Lake Superior and afford early morning sightings of soaring Peregrine falcons. Split Rock Lighthouse, a National Historic Landmark built in 1910, is one of the state’s most photographed spots. Grand Portage National Monument marks the historic area where 18th-century fur trade thrived, and where travelers on the Great Lakes connected to the riverways.

Further along the drive, the challenging Superior Hiking Trail has short sections for hiking, such as the 2.3-mile Oberg Mountain Loop with an elevation gain of 500 feet that rewards with sweeping views of Lake Superior and is especially showy come autumn. Often the turnaround point, the harbor town of Grand Marais is Minnesota’s oldest art colony, with classes at the North House Folk School and numerous galleries. A three-block area along the harbor is worth exploring for its restaurants and shops. For longer stays, wilderness day hikes access the Gunflint Trail and Superior Hiking Trail, as well as the pristine Boundary Waters Canoe Area Wilderness for paddling.

“This drive is especially beautiful in summer and fall, and groups can immerse themselves in the outdoors by hiking, paddling and enjoying views of Lake Superior,” said Jen Schak, market development manager at Explore Minnesota. EXPLOREMINNESOTA.COM

SPECIAL SECTION

Brilliant Browsing

HEARTLAND SHOPPING MEANS AUTHENTIC FUN

BY ELIZABETH HEY

merica’s Heartland is a shopper’s paradise. Deeply embedded in the Midwest are makers and chefs who, through their products, reflect their city’s culture, such as at Cleveland’s West Side Market. Other spots, like Legends Outlets Kansas City, combine designer stores with entertainment and professional sports. At Shipshewana Flea Market, shopping surpasses expectations with more than 400 vendors. Galena’s Main Street delights visitors who may feel as if they’ve stepped into a Hallmark movie, while history adds its own twist to goods found throughout the Amana Colonies’ seven villages.

West Side Market

Cleveland, Ohio

Dubbed the “Cathedral to Food,” West Side Market is the largest and oldest continuously operating public market in Cleveland, Ohio. Built in 1912 in the historic Ohio City neighborhood, the market’s impressive arched Guastavino tile ceiling, created by Spanish architect Rafael Guastavino, delights the eyes. Simultaneously, more than 70 purveyors delight the senses, and locals regularly shop alongside visitors. Vendors include the much-loved Pierogi Palace; Ohio City Pasta, which has a teaching kitchen and event space; J&J Czuchraj Meats, selling its famous jerkies; and Theresa’s Bakery’s, boasting

Relish Cleveland Tours offers a three-hour Ohio City Tour focusing on the market and its roots, which are embedded in the

“We introduce several vendors who talk about the history here, and how the market has been shaped by the many cultures in Cleveland with their different cuisines,” said Susan Chapo, owner and chief experience officer for Relish Cleveland. “People can then zero in on vendors they want to buy from for take-home or to enjoy

“We introduce several vendors who talk about the history here, and how the market has been shaped by the many cultures in Cleveland with their different cuisines.”

— SUSAN CHAPO, RELISH CLEVELAND

eating here. Tours also go up to the balcony for a bird’s-eye view of the market and the amazing architecture while tasting Franks’ Bratwurst.”

After the market, visitors can pop into several neighborhood breweries and coffee shops. Just north, Hingetown’s locally owned shops beg to be explored. Nearby, Victorian-era Franklin Castle claims to be one of the most haunted houses in America and offers guided tours. Several miles away, the captivating Rock & Roll Hall of Fame explores the evolution of music.

THISISCLEVELAND.COM

Legends Outlets Kansas City Kansas City, Kansas

In Kansas City, Kansas, Village West combines Legends Outlets Kansas City with loads of entertainment. Boasting more than 100 outlet stores, from Coach to Levi’s, as well as dining and entertainment options, the mall’s fountains and courtyards offer spots to relax and enjoy a sweet treat.

Within the complex, Sporting Kansas City, a men’s Major League Soccer team, plays their home games at the adjacent 18,500-seat Children’s Mercy Park stadium, and NASCAR races take place at the Kansas Speedway. Catering to all types of entertainment, there’s an AMC theater, First Amendment Brew HaHa comedy club, Hollywood Casino at Kansas Speedway, and Dave & Buster’s arcade and sports bar with event space. For the perfect hub within Village West, groups can stay at the newly opened Margaritaville Hotel Kansas City.

“It’s our full-service hotel with a resort-style indoor-outdoor pool, fire pits, hammocks, lawn games and private cabanas,” said Ritz Dasgupta, senior manager, integrated marketing communications for Visit Kansas City, Kansas. “The indoor pool has a basketball hoop, climbing wall and a retractable NinjaCross obstacle course. Plus, guests can enjoy arcade games at the hotel’s Fin City Family Entertainment Center.”

In addition to excellent shopping and entertainment, Kansas City melds a dynamic blend of Midwestern hospitality and history. Its diverse ethnic neighborhoods showcase an intermingling of cultures. Vistors can explore the Eastern European neighborhood of Strawberry Hill, taste Latino cuisine on Taco Trail bus tours or learn about the history of the Underground Railroad in Kansas.

VISITKANSASCITYKS.COM

Shipshewana Flea Market Shipshewana, Indiana

Spanning 30 football fields, the Shipshewana Flea Market in Shipshewana, Indiana, is one of the largest Midwest flea markets. Treasures abound for every budget and taste. New, repurposed and vintage finds span home décor, clothing, plants, tools, bulk foods, signage and luggage. It’s open May through September on Tuesdays and Wednesdays; the Monday of Memorial Day and Labor Day; and one weekend in June and August. Events include three seasonal Ship-Chic Craft Shows, a year-end Lights of Joy celebration and several swap meets.

“Instead of trying to wander 400 stalls, my tip is to check out the vendor directory and make a Top 10 shopping list,” said Lora Gates, marketing director for Shipshewana Trading Place. “Also, some vendors come in for a short time and aren’t part of the directory, so it’s always a new shopping experience. If groups stay at our Farmstead Inn overnight, they can experience both the market and auction.”

Year-round on Wednesdays, six to nine auctioneers simultaneously sell thousands of antiques and collectibles at the Shipshewana Antique and Miscellaneous Auction. Livestock and horse auctions are held weekly. Food trucks and covered food courts with picnic tables serve up American fare, such as barbecue chicken, sloppy Joes and fried pies. At the main entrance, the Auction Barn Restaurant features comfort food.

SHIPSHEWANATRADINGPLACE.COM

Historic Main Street Galena, Illinois

Voted one of “America’s Best Main Streets” by Fodor’s Travel, the Main Street in Galena, Illinois, deserves the accolades. More than 125 storefronts feature clothing, jewelry, collectibles and cuisine. The “Illinois Made” program showcases Illinois creators and artisans such as those found at Eshelman Pottery, where simple, lead-free vessels take center stage. Galena Spoon Co. features new and vintage hand-carved wooden spoons and handcrafted kitchen boards and bowls. Shoppers can watch spoon-carving demonstrations or opt for a three-hour spoon-carving class. Studio workshops at Board & Brush feature a variety of DIY wood signs for a one-of-a kind souvenir.

“Our Main Street is steeped in history and looks much as it did in the 1800s,” said Fallon Oldenburg, vice president of marketing at Galena Country Tourism. “It’s very hilly and picturesque and reminds visitors of a Hallmark movie. Approximately 85% of our buildings and homes in the historic district are on the National Historic Register.”

Guided walking ghost tours feature a historian recounting authentic stories from Galena’s past and present. Amelia’s Under the Lamplight Dinner Theater features three-course meals and is located near a variety of restaurants, ice cream shops and coffee houses. Blaum Bros. Public House, an extension of the Blaum Bros. distillery, offers wine, high-end craft cocktails and craft beer on tap.

Visitors can cap off a day of shopping at Galena Cellars Vineyard & Winery’s downtown tasting room or at the winery’s nearby vineyard, where groups can take tours or linger on the wraparound deck while sipping a glass of wine.

VISITGALENA.ORG

Amana Colonies

Amana, Iowa

Established in the mid-1800s, the Amana Colonies in the Iowa River valley are among the nation’s longest-lived communal societies. This German community boasts historic buildings and small shops, many owned by descendants of the original settlers via the Amana Society. They stock quality goods created using centuries-old techniques. The High Amana General Store looks much as it did in 1857, with its original tin ceiling and glass-topped display cases filled with gifts, toys, housewares and food.

“Approximately

85% of our buildings and homes in the historic district are on the National Historic Register.”

— FALLON OLDENBURG, GALENA COUNTRY TOURISM

There is nothing more exciting than finding new places to enjoy a breezy summer night. Come experience it for yourself!

Galleries sprinkled throughout the colonies feature regional artists’ paintings, photography, pottery and more. Hand-built furniture highlights 1850s craftsmanship. Located in a historic granary, Heritage Designs Quilting & Needlework sells nearly 4,000 fabrics. The Amana Arts Guild supports blacksmiths, coppersmiths, tinsmiths and broom makers while offering hands-on classes.

“Shopping in the Amana Colonies is a journey through our German heritage,” said Alicia Schmitt, interim director for Amana Colonies Convention and Visitors Bureau. “Sampling food, chatting with shop owners and finding one-of-a-kind treasures makes for a fun experience.”

The Amana Heritage Museum tells the colonies’ story and showcases their culture through special programming and exhibits in its three 19th-century buildings. Numerous festivals, such as Maifest, Wurst