Seasonal Ale Brochure 2026 by Greene King & Belhaven Free Trade

RANGE

BRANDED GLASSWARE

Available on all brands For the Perfect Serve, use a cool, clean, dry, undamaged glass.

AVAILABLE IN 4.5G PINS

SEASONAL ALES

FOR 2026

Fresh cask releases bring excitement into the cask category, offering drinkers something different with their unique style and branding. Stocked alongside the core cask range, seasonal ales can increase your beer sales, particularly during themed events and sporting occasions.

Our 2026 calendar has the perfect mix of beer styles and a beer for every key occasion of the year. Don’t show sport or hold themed events? You can still serve the great tasting beer and use the alternative pump clip provided.

February & March

Six Nations Rugby Thursday 5th

February to Saturday 14th March

Bank Holiday Monday 4th

FA Cup Final Saturday 16th

Bank Holiday Monday 25th

UEFA Champions League Final Saturday 30th

St Patrick’s Day

Tuesday 17th

Fifa World Cup Thursday 11th June to Sunday 19th July

Fathers’ Day Sunday 21st June June October December

Halloween Saturday 31st

Rugby Autumn Internationals Sunday 4th October to Sunday 29th November

Easter Bank Holiday Friday 3rd to Monday 6th

St George’s Day Thursday 23rd

Cask Ale Week Thursday 17th to Sunday 27th

Bank Holidays Friday 25th & Monday 28th

A distinctive, full-bodied, smooth, mature and warming ale bursting with fruit cake and toffee flavours.

A full-bodied, ruby winter ale with masses of grapefruit and lemon citrus characters, mellowed by the sweetness from the malts.

AVAILABLE March & April

4.4% golden ale, comes with two additional occasion-based clips, to support your themed events.

Created by apprentice brewers, Spring Break is refreshing and hoppy with delicious aromas of peach, lychee and tropical fruits.

AVAILABLE January to April

A fragrant, refreshing and easydrinking pale ale, brewed with a sweet pale malt and classic English hops, resulting in tropical and citrus fruit notes.

4.1% pale ale with two clips; one for the rugby, one for any occasion.

GOLDEN ALE

WINTER ALE

PREMIUM BITTER

PALE ALE

May & June

May to August

An exciting recipe with five malts for rich body and biscuity sweetness. Late and dry hopping adds delicious soft tropical fruits and fresh citrus notes.

AVAILABLE September & October

Collaboration

In collaboration with St Austell Brewery, this hop forward pale ale is brewed using a blend of the finest Anglian and Cornish malts, resulting in a perfectly balanced, easydrinking pale ale.

4% pale ale, comes with three clips – maximise on sporting occasions or simply offer a refreshing summer beer.

AVAILABLE October

Upgrade your Old Speckled Hen tap for Halloween with our Old Spooky Hen Pump Clip and POS kit! Same great beer, but in its Halloween costume for spooky season!

A super refreshing and easy drinking pale ale with a moderate malty body and juicy citrus tropical fruit characters.

November & December

A distinctive, full-bodied, smooth, mature and warming ale bursting with fruit cake and toffee flavours.

AMBER ALE PALE ALE

A bold and bright yet easy-drinking pale ale that combines hints of citrus fruits and floral notes with fresh hop character to create a delicious, crisp beer full of flavour.

4.2% golden beer, comes with two clips –say cheers to St Edmund, or offer an autumnal ale.

Light and refreshing golden beer delivering delicious pink grapefruit notes for refreshing bitterness.

A full-bodied, ruby winter ale with masses of grapefruit and lemon citrus characters, mellowed by the sweetness from the malts.

Golden, crisp and full of character, this bright hoppy pale ale takes its name from Belhaven’s famous ‘Bridge to Nowhere’. As the tide rolls in, the path disappears into the bay, just as your thirst vanishes with every refreshing sip!

A dark and delicious, full bodied beer with fruity esters, malted toffee flavours and a crisp bitter finish. No wonder it continues to be the best-selling Christmas ale!

PALE ALE

GOLDEN BEER

PERMANENT KEG RANGE

A distinctive rich malty taste bursting with toffee character, fruity aroma and deliciously smooth.

A refreshing modern lager brewed with four tasty world hops. Slightly malty, low bitterness and a clean crisp finish.

refreshing and balanced in flavour. Subtle biscuit malt sweetness, citrus hop character and a clean, easy-drinking finish.

Smooth and refreshing. Made with malted barley and Belhaven’s unique yeast for a bright amber colour and malty aromas.

Spain’s No.1 beer brand, now available as 0.0% ABV.

RANGING GUIDE Ranging for success

Cask ale is a cornerstone of the Great British Pub and when executed well it can drive footfall, frequency and spend. Making sure that you have the right range is an important piece of the puzzle – too many choices will mean throughputs are too low to achieve a high quality serve, too few choices and your cask consumers won’t be satisfied with the variety.

Considerations when choosing what to stock:

National vs Local

Consider offering a mix of well known national brands with broad appeal and local options tailored to your region.

Permanent vs Rotational

Be sure to have familiar favourites always available whilst driving interest and excitement through rotational choices. This will appeal to the broadest range of drinkers.

Expand your seasonal range and improve quality with 4.5G cask ale pins

3 in every 4 pints of cask ale sold is amber* making it a must-stock for any cask stockist.

However, golden and pale ales continue to steal share within cask. They also play an important role in broadening appeal, attracting a younger, more affluent consumer which is great for cask ale sales!

Pins are not always the best