MAR/APR Promotions
BEERS, LAGERS & CIDERS
Deal 1 Estrella Galicia Deal p6
Install Estrella Galicia and get a 50ltr keg free on install, and two further kegs after 13 weeks (subject to minimum volumes).
Deal 5 Belter Lager Install Deal p20
Free keg, plus POS kit on install.
Deal 6 Carslberg Install Deal p28
Install Carlsberg Danish Pilsner and get a 50ltr keg and £200 POS kit free.
Deal 8 BBG Packaged 6+1 p30
Buy six cases from across the BBG packaged range and get a case of Corona Extra free.
Deal 9 Kopparberg 5+1 Deal p30
Buy five cases from across the Kopparberg range and get a case of Kopparberg Mixed Fruit free.
Deal 11 Inch’s & Strongbow Install Deal p43
Install Inch’s or Strongbow and get a free 50ltr keg on install.
Deal 21 Westons Install Deal p50
Install any Westons Cider Keg product and get a 50ltr keg and POS kit free.
Deal 22 Thatchers Gold & Juicy Apple Install Deal p52
Install Thatcher’s Gold or Juicy Apple and get a 50ltr keg and POS kit free.
Deal 33 Rekorderlig 4+1 Deal p62
Buy four cases from across the Rekorderlig range and get one case free.
Deal 39 Greene King Packaged 3-for1 Deal p66
Buy three cases of Greene King bottles or cans, and get one case free.
Deal 40 Greene King Craft Install Deal p12
Two free kegs, plus POS kit on install.
Deal 41 Belhaven Black Install Deal p13
Free keg, plus POS kit on install.
Deal 44 Twisted Thistle Install Deal p46
Free keg, plus POS kit on install.
WINES
Deal 34 Save £1.50 on Mionetto Prosecco p62
Save £1.50 on each case of Mionetto Prosecco or Mionetto Prosecco Rosé.
Deal 35 Jack Rabbit 11+1 Deal p64
Buy 11 bottles from across the Jack Rabbit range and get one bottle free.
Deal 36 Save £3 on Jack Rabbit Proseeco p64
Save £3 on each case of Jack Rabbit 20cl Prosecco.
Deal 37 Jack Rabbit 7+1 Deal p64
Buy seven cases from across the Jack Rabbit Single Serve range and get one case free.
SPIRITS
Deal 2 Three Sixty Vodka & Coke Zero 2+1 Deal p7
Buy two bottles of 70cl Three Sixty Vodka and get one case of Coca-Cola Zero Sugar free.
Deal 7 Silent Pool POS Deal p29
Buy three bottles of 70cl Silent Pool and get six Copa glasses and POS free.
Deal 10 Whitley Neil & Dead Mans Fingers 3+1 Deal p37
Buy any three bottles from across the Whitley Neil & Dead Mans Fingers range, and get a case of Schweppes Slimline Tonic free.
Deal 18 Settle Bello Prosecco & St Germain 6+1 Deal p49
Buy six bottles of 75cl Sette Bello Prosecco and get one 70cl bottle of St-Germain, glassware & POS free.
Deal 19 Save £5 on Jack Daniel’s Tennessee Whiskey p49
Save £5 on each 1.5ltr Jack Daniel’s Tennessee Whiskey.
Deal 20 Save £2.50 on NEW Jack Daniel’s Tennessee Blackberry p49
Save £2.50 on each NEW 70cl Jack Daniel’s Tennessee Blackberry.
Deal 23 Disaronno & Isolabella Limoncello POS Deal p52
Buy one bottle of 70cl Disaronno & one bottle of 70cl Isolabella Limoncello and get six spritz glasses free.
Deal 25 Save £3 on Hooch p53
Save £3 on each case across the Hooch range.
Deal 26 Aperol 5+1 Deal p56
Buy five bottles of 70cl Aperol and get one bottle free.
Deal 27 Sarti 3+1 Deal p56
Buy three bottles of 70cl Sarti and get one bottle free.
Deal 28 Another Hendricks POS Deal p57
Buy three bottles of 70cl Hendricks Gin (one must be ‘Another Hendricks’) and get branded glassware and POS free.
Deal 29 Warners Gin POS Deal p57
Buy three bottles of 70cl Warner’s products and get one case of Copa glasses free.
Deal 42 Edinburgh Gin Liqueurs 5+1 Deal p27
Buy any five bottles from across the Liqueurs range and get a Rhubarb & Ginger Liqueur free.
Deal 43 Ben Lomond Gin 3+1 Deal p27
Buy three bottles of Ben Lomond Gin and get one bottle free.
SOFT DRINKS
Deal 3 J2O Cans 4+1 Deal p16
Buy four cases of NEW J2O cans and get one case of Orange & Passionfruit cans free.
Deal 4 Red Bull 2+1 Deal p17
Buy two cases of Red Bull Energy and get one case of Red Bull White Peach free.
Deal 12
Deal 13
Deal 14
Deal 15
Deal 16
Save £3 on Oasis p44
Save £3 on each case of 330ml Oasis Sleek Cans.
Save £2 on Innocent Juicy Water p44
Save £2 on each case of Innocent Juicy Water.
Save £1 on Schweppes Mixers p44
Save £1 on each case of Schweppes 200ml & 150ml Mixers.
Save £3 on Coke Zero p45
Save £3 on each case of 330ml nrb Coca-Cola Zero Sugar.
Save £2 on Fanta & Sprite p45
Save £2 on each case of 330ml nrb Fanta & Sprite.
Deal 17 Lucozade Sport 4+1 Deal p45
Buy four cases from the Lucozade Sport range and get one case of Lucozade Blue Force free.
Deal 24 Funkin Mixers BOGOF p53
Buy one case from the Funkin Mixers range and get one case free.
Deal 30 Belvoir 3+1 Deal p58
Buy three cases from across the Belvoir range and get one case free.
Deal 31
Save 60p on Simply Fruity p58
Save 60p on each case of Simply Fruity.
Deal 32 Irn Bru 2+1 Deal p58
Buy two cases from the Irn Bru range and get one case free.
Deal 38 Frobishers Juices 3+1 Deal p65
Buy three cases from the Frobishers range and get one case free.
For all orders please contact
0345 607 5325
FULL KEG RANGE
THE BEST OF ENGLISH AND SCOTTISH CLASSICS PLUS MODERN CRAFT BEER
AVAILABLE
IN KEG
WINNER OF TWO PRESTIGIOUS AWARDS
11 SAVE THE DATE
Our first ever free trade event - join us!
14 CALENDAR
Looking forward to Spring to plan for brighter days.
18 EXCLUSIVE INSIGHT
How are your customers really feeling?
PICK! Spring Spirits PAGE 54
24 SPRING INTO OPPORTUNITY
After the challenges of Winter trading, here’s how to maximise the next few months.
32 CUSTOMER PROFILE
Meet our customer and hear how the Belhaven partnership works for their business.
38 BEER GARDENS
Discover how to make the most of the space you have.
47 PROMOTIONS THAT MATTER
Well-planned promotions are powerful growth drivers.
59 FLAVOURS DRIVING SALES
Explore the latest soft drink launches.
60 POURING SUCCESS
Coca-Cola and Greene King - working together for your customers.
WELCOME
to the latest edition of our newly refreshed Value For Venues Greene King and Belhaven Free Trade Services magazine.
After a demanding start to the year and continued pressures across our industry, this is a time to review what’s working, make practical adjustments, and begin building momentum towards the brighter months ahead.
Spring brings with it a number of key trading opportunities, including St Patrick’s Day, Mother’s Day and Easter, all of which provide strong reasons to bring customers together. These occasions present the perfect chance to refresh your marketing, particularly across social media, and create compelling reasons for guests to choose your venue.
We’re committed to providing you with value-added support and are investing to help you grow your business through promotions. One of the ways we’re doing this for 2026 is a new promotional activation calendar across our Greene King and Belhaven brands. Launching in this edition, it sets out planned activity running throughout the year, designed to drive footfall and sales through compelling, value-led promotions exclusively on our own brewed products. By offering a clear, coordinated approach, the calendar is built to help you make the most of key trading moments while supporting both revenue and margin.
As the weather improves, there are fewer assets more valuable than a well-thought-out beer garden. Whether you’re enhancing an existing space or exploring options for the first time, outdoor areas can significantly increase capacity, dwell time and sales. Inside, you’ll find practical advice and ideas to help you make the most of yours.
We’re committed to standing alongside you through whatever the year brings. We hope this edition provides useful inspiration as you plan for Spring and look ahead to the Summer months.
Wishing you a positive and successful start to Spring.
TRACEY COUBROUGH
CUSTOMER MARKETING MANAGER, GREENE KING FREE TRADE
Greene King & Belhaven
Free Trade Event
We’re excited to announce the first ever Greene King & Belhaven Free Trade Event, taking place on 29th April 2026 at Carrow Road, Norwich, and it’s one you won’t want to miss.
This landmark event is all about giving you the opportunity to sample, discover and connect. On the day, you’ll be able to taste our full drinks range, explore what’s new and upcoming, and benefit from exclusive show-only deals designed to support your business. There’ll also be plenty of product sampling, insights from industry experts, and the chance to meet the Greene King Free Trade team face-to-face. Whether you’re looking for fresh ideas, new products, or simply want to explore how we can better support your venue, the Trade Show is the perfect place to do it - all under one roof.
THE STOUT DRINKERS CHOOSE WHEN THEY TASTE BLIND
• BELHAVEN BLACK AT 4.2% ABV: A DELICIOUS DEEP, SMOOTH, FULL-BODIED STOUT.
• UPWEIGHTED TRADE SUPPORT FOR 2026 AND WE'RE ALWAYS IN STOCK – WE WON’T LET YOU DOWN!
• LOVED BY DRINKERS. TRUSTED BY PUBLICANS.
CALENDAR
MAR/APR 2026
MARCH
14th
SIX NATIONS FINAL ROUND
With the Women’s Six Nations tournament also getting underway shortly after - creating extended momentum for rugby-led occasions.
15th MOTHER’S DAY
Make sure your venue is the perfect place for Mum’s to visit, relax and enjoy being treated.
17th ST PATRICK’S DAY
The perfect opportunity to celebrate Irish heritage with themed events, live music and food specials.
APRIL
20th March
SPRING EQUINOX
The Spring Equinox marks the moment when day and night are in balance, and from here on the days grow longer and lighter. This is when beer gardens and terraces come into their own so make sure you check out our feature on page 38 to make the most of your outdoor space.
Easter
Great opportunity to attract families and groups during the school holidays. Promote food-led occasions, sharing serves, treats and seasonal drinks.
11th
GRAND NATIONAL
With a new start time of 4pm this year, make sure you are ready from the off.
LOOKING AHEAD...
MAY
4th & 25th
BANK HOLIDAYS
Make the most of what is always a popular time to socialise.
MOOD Gauging THE
OF THE Nation
e are now well underway with 2026, and the cost of living crisis has been with us for almost four years now. So how are customers feeling at this point? Are they feeling hopeful or pessimistic about their finances? And what are they prioritising spending their disposable income on? Our consumer insight team at Greene King speak to 1,000 pubgoers every month to gauge the mood of the nation and what this means for pubs.
MACRO ECONOMIC FORECASTS
INSIGHT The Office for Budget Responsibility makes regular economic forecasts and there are two key measures which we know consumers monitor, which impact how they feel about their financial situations; interest and inflation.
The Bank of England reduced interest rates again in December and are forecast to stabilise rates at around 3.6% towards the end of 2026. This is good news for pubgoers, as we know a large percentage have a mortgage and as fixed rate mortgages come to an end, this will enable pubgoers to renew at a better price, keeping their outgoings at a manageable level.
Inflation is the other measure we know our pubgoers closely follow. It’s been higher than the government target of 2% throughout 2025, and in 2026
it is forecast to stabilise at around 2.5%. However it is a measure that is vulnerable to change as factors such as political instability in other markets and climate change can impact fuel and food prices unexpectedly.
WHAT DOES THIS MEAN?
The expected improvements in interest rates and inflation are likely to make consumers feel more positive throughout 2026.
We know that pubgoers tend to feel more positive about their personal financial situation when inflation and interest rates stabilise at lower levels.
The cost of living continues to be high and consumers will continue to be cautious, and savvy in their spending. Tapping into this mentality with great value for money offers will be the key to your success.
WORDS BY: Caroline Dean INSIGHTS MANAGER
GAUGING CONSUMER CONFIDENCE
INSIGHT Pubgoers consumer confidence was consistently low throughout 2025. And confidence in the general economic situation is even lower, all pointing to an environment where consumers have been consistently finding ways to cope and manage their personal finances, despite the wider economic uncertainty. The budget announced at the end of November worried consumers, and
we’re yet to see the real impact on attitudes and behaviours.
WHAT DOES THIS MEAN?
This kind of uncertainty is nothing new for consumers – we’ve been living with a higher cost of living for nearly four years now, and things have improved in that time. Interest rates and inflation are beginning to stabilise. Consumers will undoubtedly continue to be cautious as we enter 2026, and make careful choices about how they spend their disposable income. Delivering a great experience, including quality, service and environment, for the price paid will continue to be absolutely key in 2026.
CONSUMER BEHAVIOUR
INSIGHT When we asked pubgoers how they feel about 2026, a third claimed that they felt optimistic, a quarter were neutral and 44% pessimistic.
44% expect to make no changes to their spending habits and 47% expect no major changes to their financial situation in 2026.
The good news is that when we asked consumers what they’ll prioritise spending their disposable income on in 2026, 38% said eating and drinking out of home, in third
place after savings and investments and holidays and travel.
So we can see that eating and drinking out of home, spending time socialising with family and friends remains of real importance, particularly to regular pubgoers.
WHAT DOES THIS MEAN?
We know pubgoers very much still want to go out for food and drink. Keeping your venue top of mind, through advertising in and out of the venue and social media, reminding guests of the events and deals you’re offering will give them reasons to visit with their friends and family.
• 4% ABV
• GOLDEN
• CLEAN, SWEET & REFRESHING
• A HIT WITH LAGER DRINKERS!
• FROM SCOTLAND’S OLDEST WORKING BREWERY
GOLDEN ALES
Spring’s Moment to Shine
As Spring arrives and attention turns to pub gardens, lighter evenings and warmer weather, golden ales come into their own. It’s a pivotal moment in the on-trade, the season when drinkers are looking for something refreshing yet full of flavour, and golden ales are perfectly placed to meet that demand.
Golden ales have become a mainstay of the cask category and are valued for their balance and versatility. With a clean, refreshing finish and a lighter appearance in the glass, they offer broad consumer appeal, attracting not only traditional ale drinkers but also those who might otherwise choose lager. This style is also appealing to a younger, more affluent audience, and is especially popular among female consumers, thanks to its approachable flavour profile and easy drinkability.
Beyond the bar, golden ales offer excellent food pairing opportunities, with their balanced flavour and clean finish making them highly versatile, pairing well with a wide range of foods, including grilled seafood, light poultry dishes, salads, fish and chips and spicy curries. As food-led occasions increase during the Spring and Summer months, golden ales provide an easy recommendation for operators looking to drive spend across food and drink.
OLD SESSION HEN
Within our Hen Family, we hit the mark perfectly. Old Session Hen, at 3.4% ABV, is packed full of flavour, yet remains exceptionally sessionable. With hints of tropical fruit and a perfectly balanced bitterness, it provides a refreshing option for customers looking for a pint they can enjoy all afternoon.
OLD GOLDEN HEN
Old Golden Hen, at 4.1% ABV, is brewed with a carefully selected range of hops, including Galaxy, delivering subtle tropical fruit notes and a deliciously smooth finish.
To support operators in maximising this opportunity, full point of sale is available to ensure strong visibility at the bar and reinforce the golden ale occasion, particularly as pub gardens and outdoor spaces return to prominence.
of Golden Ale drinkers go out weekly, compared with 35% of the average GB drinker.
Average monthly spend eating/drinking out for Golden Ale drinkers is 45% higher, versus the average GB consumer.
BrandTrack October 2025 [20181]
One in four cask ales sold is a golden ale
CGA OPMS MAT Volume to 29/11/25
SPEAK TO YOUR SDM FOR THE FULL SUPPORT ON OFFER WITH OLD SESSION HEN AND OLD GOLDEN HEN
TWO DISTINCTIVE GINS,
Cucumber
Fizz
50ml Hendrick's Gin
3 Slices Of Cucumber
25ml Lime
20ml Sugar
75ml Soda Water
Cucumber Slice Garnish
• Expanding Super-Premium range lifts overall gin sales (+13%)** WHY STOCK HENDRICK’S?
• Hendrick’s is the On Trade's No.1 Super-Premium Gin with proven incrementality*
• Stocking Hendrick’s grows overall gin sales (+6%)**
Another Hendrick’s Fizz
50ml Another Hendrick's Gin
15ml Elder ower cordial
100ml soda water
Cucumber slice and an orange twist
• Unique pro le: bold juniper, cacao and orange blossom for a smooth nish WHY ADD ANOTHER HENDRICK’S?
• Permanent SKU, not limited edition
• Attracts younger premium+ drinkers
S P R I N G
INTO OPPORTUNITY
Making the most of the season ahead
Spring marks a turning point for the on-trade. After the challenges of Winter trading, longer days, brighter weather and a fuller events calendar bring renewed energy and opportunity.
For venues that plan ahead, Spring is the ideal moment to reset, refresh and build momentum towards the Summer months. There are also encouraging signs from consumers. Our latest Greene King Pubgoers survey found that when asked what they will prioritise spending their disposable income on in 2026, 38% said eating and drinking out of home, placing it third after savings and investments, and holidays and travel. That underlines the continued importance of hospitality-led experiences and shared social occasions.
WHY SPRING MATTERS
Spring is a season full of opportunity. Key dates such as St Patrick’s Day, Mother’s Day and Easter give customers clear reasons to visit, while improved weather encourages people to socialise more often and stay out longer. It is also a great moment to review what you offer and ensure it reflects
the season. From lighter serves to refreshed displays and seasonal promotions, small changes can help venues feel current and relevant, encouraging both repeat visits and increased spend.
SEASONAL SERVES THAT DRIVE ENGAGEMENT
Seasonal drinks play an important role in signalling change and creating excitement. Spring is a natural time to lean into limitededition and seasonal beers, particularly those aligned to key calendar moments. Greene King’s seasonal ales such as Spring Break offer a simple way to refresh the bar and connect your range to the Spring calendar. Using alternative pump clip options for St Patrick’s Day will help you create themed events in your venue.
These beers not only bring variety and interest, but also provide great talking points for staff and customers alike, helping to create a stronger sense of occasion around each visit.
Alongside beer, Spring is also a strong period for spirits and cider. In this edition, you’ll find great promotions on selected spirits on page 54, perfect for seasonal serves and mixed drinks, as well as fantastic offers on cider ranges on page 51, ideal for warmer weather trading and outdoor occasions.
CREATING THE RIGHT ENVIRONMENT
Spring is also the time when venues start to turn their attention outdoors. Cleaner, brighter spaces, refreshed signage and clear promotion of seasonal offers all help create a more welcoming atmosphere. As customers increasingly look to enjoy food and drink in the open air, making the most of outdoor areas becomes even more important.
You can find more inspiration and practical advice in our beer garden
feature on page 38, packed with ideas to help you prepare your outdoor space for the season ahead.
This Spring also marks the launch of Greene King’s annual promotional calendar, designed to give our customers clear, value-added support throughout the year. By investing in guest-facing promotions across our own brewed range, we aim to help you drive footfall, boost sales and create compelling reasons for customers to visit more often.
Promotions offer strong value for guests while supporting volume, margin and engagement for your business. With planned activity mapped across the year, the promotional calendar gives you the confidence to plan ahead and make the most of key trading moments, knowing that high-impact support is already in place.
BUILDING TOWARDS SUMMER
Spring is not just about the here and now, it is the runway into Summer. Venues that use this period to test new products, promotions and layouts are often best placed to maximise the peak trading months.
With consumers still prioritising spending on eating and drinking out, the opportunity is there for venues that remain visible, seasonal and well prepared.
MAKING IT COUNT
For hospitality businesses, Spring is about confidence, momentum and smart planning. By embracing seasonal serves, leaning into key calendar moments and preparing for outdoor trading, venues can put themselves in a strong position for the months ahead. Greene King & Belhaven Free Trade is here to support you with the products, promotions and insight to help you make the most of Spring and beyond.
A Great Deal of
EXPERIENCE
The eclectically designed Mr Grundy’s Tavern forms part of the 17-bedroom Georgian House Hotel & Restaurant, situated just a 10-minute walk from Derby’s city centre. It is managed by hospitality veteran Simon Woolley and his wife, Karen.
We caught up with Simon to learn how the couple benefit from all of the promotional opportunities provided by the Greene King and Belhaven Free Trade team. He explained:
“For one of the recent promotions we were in the top five in the whole country in terms of sales. So, this activity is something that has worked very well for us, that’s for sure.”
And the experienced operator was quick to pinpoint the two main reasons why he feels such campaigns work so effectively at his venue.
“First of all, the promotions are dead easy for us to implement. Plus, they are simple for customers to understand too. If we’re asking people to do too much – or the rewards are not instant, then people just forget about them.”
Good visibility of the promotions within the bar area also makes a significant impact too.
“The POS that we have
received is always prominent throughout the bar, so you can’t miss it. The promotions are very easy for our team to explain - which we encourage them to do - and they are designed to be simple for customers to understand too. After all, they’re coming in for a drink, not to follow a load of instructions.”
Simon has also seen his promotional activity have an effect on long-term customer behaviour too.
“When we ran the Level Head promotion, at the time we had three IPAs on tap. But so many people switched to the Premium Beer that we’ve removed one of those now. I think the promotion persuaded a lot of people who hadn’t tried Level Head before to taste it, and from what I have seen they have continued to drink it after the promotion finished.”
Mr Grundy’s combined their own social media content with promotional assets provided by
Greene King & Belhaven to maximise online exposure. And the couple are big advocate for the benefits of this type of activity. As Simon confirmed:
“Customers are always positive about any opportunity to get good value, just as long as it’s easy for them to do it. And it’s great that some of the promotions encourage them to try new products too.
“I would definitely recommend that other venues try and run these promotions just like we do. With all of Greene King and Belhaven’s support, there’s just no reason not to.”
The couple are well established at the venue and their relationship with Greene King and Belhaven is a long-standing one too.
“The pub itself has been purchasing from Greene King and Belhaven since before we arrived here, which is seven years ago now. We do use
I think the deal persuaded a lot of people who hadn’t tried Level Head before to taste it, and from what I have seen they have continued to drink it after the campaign finished
Simon Woolley, Proprietor at Mr Grundy’s Tavern and Liam Hutchinson, Sales Development Manager, Greene King & Belhaven.
Mr Grundy’s Tavern
MANAGER
LOCATION
DERBY
GREENE
SALES DEVELOPMENT MANAGER
LIAM HUTCHINSON
“It was dead easy for us to implement. Plus, customers being able to claim their reward straight away made it easy for them too.”
other drinks companies, but they are our main supplier and it’s a very good relationship.”
Simon puts great emphasis on the rapport he has built up with Sales Development Manager, Liam Hutchinson.
“Liam is a good lad. I’m in contact with him at least once a week, I’ll WhatsApp him or I’ll ring him if I need anything. He’s always available, even at weekends and evenings.
“In fact, in all the years I’ve been here, we’ve only had two Sales Development Managers looking after us, it’s really important to us that they don’t keep coming and going, it provides great continuity.”
With a large bar to service, the range of drinks Mr Grundy’s provides is essential to the overall customer experience they are able to offer.
“We’ve got 14 lines of lagers, ciders and IPAs, plus six cask ales too. We’ve also got our own brewery attached to the business, so we have our own ales available as well.
“It’s not just the Greene King & Belhaven brands either. We purchase Asahi, Camden Hells, Peroni, San Miguel and Stella Artois all through them too.
Not forgetting the wine and the soft drinks.”
“I think they have got a very good understanding of our business. We talk about the trade in general, not just the supply of drinks. It’s definitely a partnership.”
Simon was also quick to offer praise for the usefulness of this publication too, adding:
“I’m always having a look at the magazine. I leave it on the bar so I can pick it up whenever I get a moment. My son runs the bar here, and he’ll often look at
it and say, ‘Dad, have you seen this?’ It’s very useful.”
And on realising that he’s about to star in this edition, Simon laughed:
“I hope that doesn’t stop people from reading it!”
Liam Hutchinson, Sales Development Manager, said of the partnership:
“Greene King & Belhaven have had the pleasure of supplying this pub for many years. I am proud to be part of the strong relationship and look forward to seeing it grow further.
Through our product flexibility and Mr Grundy’s willingness to engage in new products and activation we have gone from strength to strength.
Despite being Derby County fans (!), it has been a pleasure working with Simon, Carl, Kaz, Callum and Josh.”
BEER GARDEN Summer!
When it comes to summer trading, few features are as valuable as a great beer garden. Guests love the chance to relax outdoors with friends and family, while venues benefit from increased capacity, longer dwell times and stronger incremental sales. With outdoor socialising continuing to influence where customers choose to drink, beer gardens remain one of the strongest assets a pub can have.
CREATE A SPACE CUSTOMERS WANT TO VISIT
Two things matter most when it comes to outdoor trading: how inviting the space feels and how well it supports your overall offer.
Refreshing your beer garden does not need to require major investment. Simple steps such as tidying planting areas, trimming grass, cleaning paved sections and adding colourful flowers or planters can significantly improve the look and feel of the space. A well-kept garden creates a positive first impression and encourages customers to stay longer.
Comfort also plays a big role. Good quality, wellmaintained furniture helps guests relax and extend their visit. Thoughtful additions like parasols, shelter, lighting and clear signage can make the garden usable throughout the day and into the evening, even when the weather is less predictable.
Where space and licensing allow, an outdoor bar or dedicated service point can help improve speed of service at busy times. Pairing drinks with a light, seasonal food offer such as sharers, snacks or BBQ options can further increase spend and create a complete summer occasion.
Big deal!
You can also access savings on outdoor furniture through WoodBerry, one of our Value Hub partners. Turn to page 40 to find out more.
INCREASE FOOTFALL
Recent UK insight shows that outdoor space continues to play an important role in venue choice during warmer months. As the weather improves, consumers actively seek places where they can enjoy food and drink in the open air, making a well-prepared beer garden a real opportunity to increase footfall and make the most of peak trading periods.
RANGE AND SPEED OF SERVICE
As beer gardens fill up, speed and simplicity become increasingly important. Easy-to-serve drinks help keep queues short and customers happy, while a balanced range ensures you cater for different tastes and occasions.
Industry data shows that beer, cider and ready-to-drink options continue to perform strongly during warm weather. Interest in low and no-alcohol drinks also remains high, particularly during daytime and family-friendly occasions. Offering choice across these categories helps attract a broader audience and supports trading from lunchtime through to evening.
BEER GARDEN
Checklist
Use this handy checklist to help ensure your beer garden is ready for peak summer trading:
Outdoor areas cleaned and well maintained
Plants, planters or flowers refreshed
Seating comfortable and in good condition
Parasols, shelter and lighting checked
Clear signage and menus visible outdoors
Easy-to-serve drinks prioritised
Low and no-alcohol options available
Seasonal food or sharing options planned
Speed of service reviewed for busy periods
Branded assets and POS in place
FINAL THOUGHTS
Whether you are refreshing an existing beer garden or looking to enhance your outdoor space for the first time, now is the ideal time to act. A welcoming, well-run beer garden can help attract more customers, increase dwell time and maximise summer sales.
A WELL-KEPT GARDEN CREATES A POSITIVE FIRST IMPRESSION AND ENCOURAGES CUSTOMERS TO STAY LONGER
EXPERIENCE OUR NEW AND IMPROVED PREMIUM DESIGNS
We’re here to support our customers with a range of branded outdoor assets and POS to help your venue stand out and reinforce key serves.
In addition to our premium wood parasols, we now have new and improved designs in stock for this year too. They include an easy push up feature, and are made from fully recyclable aluminium, whilst at the same time maintaining the premium wood effect appearance.
All brands have parasols available with a 2-metre diameter. Plus, we also have a 3-metre format for Level Head and Hazy Day too.
Get in touch!
Speak to your SDM to explore how the Greene King and Belhaven Free Trade team can support your plans for outdoor trading this season.
Harbury Range
Hardwood Square
Table & Side Chair Set
GK & BELHAVEN
PRICE: £2,160 for 5x sets
Usually: £2,880
Stirling Range
Round Bar Table
GK & BELHAVEN
PRICE: £660 for 3x sets
Usually: £1,050
ENHANCING YOUR VENUE
Creating Comfortable, WELCOMING SPACES
Woodberry support customers with a range of branded outdoor assets and POS to help your venue stand out and reinforce key serves.
HERE ARE FOUR GREAT VALUE DEALS, EXCLUSIVE TO GREENE KING & BELHAVEN CUSTOMERS
WOODBERRY FURNITURE
A regular partner to Greene King for many years, Woodberry is a leading supplier of outdoor furniture with a reputation for excellent, reliable products. The company aims to help venue operators create comfortable, welcoming spaces that their customers will want to stay in for longer.
With their heritage in the wood manufacturing industry dating back to 1970, the firm evolved into making furniture in 2005. They enjoy working collaboratively with customers to share ideas on paving projects, outdoor covered pergolas, indoor and outdoor bespoke furniture, and comprehensive design-andbuild refurbs too. And they pride themselves on their creative approach.
Woodberry are passionate about the effect high-quality furniture can have in enhancing your venue’s overall look, whilst also reinforcing your brand. They realise that improved comfort encourages longer visits - leading to increased dwell time and higher spend per head.
Bourton
Range 4-Seater
Picnic Tables
GK & BELHAVEN
PRICE: £900 for 4x sets
Usually: £1,500
Standard 6-Seater A-Frame
Picnic Tables
GK & BELHAVEN
PRICE: £999 for 5x sets
Usually: £1,425
PLUS, AS A GREENE KING AND BELHAVEN CUSTOMER YOU RECEIVE 25% OFF ALL WOODBERRY PRODUCTS.
*Terms & conditions: 100 offers available, 1 per customer, whilst stocks last. Speak to your SDM for more details. Offer available throughout March & April 2026.
Schweppes
Schweppes Mixers and Juices
• 4% ABV
• BLONDE
• TROPICAL FRUIT FLAVOURS
• BOLD, BRIGHT AND JUICY
• FROM SCOTLAND’S OLDEST WORKING BREWERY
PROVIDING PROMOTIONS THAT MATTER MORE THAN EVER!
In today’s competitive hospitality market, well-planned promotions can be a powerful driver of growth - not just short-term sales, but long-term customer engagement too
That’s why Greene King & Belhaven are launching our annual promotions calendar, designed to provide our customers with clarity, confidence and meaningful support throughout the year.
This advanced visibility of promotions allows venues to plan with confidence. It also demonstrates our commitment to investing in customers who stock our beers - providing value-added support that helps grow their business, not just shift volume. Research also
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shows that scratchcards are a promotional mechanic customers actively want to receive, while 30% of craft drinkers say they would try a new beer through a “chance to win” promotionproving that experiential activity dosen’t just reward loyalty, but also encourages trial+.
“We fully take advantage of the Belhaven promotions that suit our business, especially the Christmas jersey and the 6 Nations promotion, these promotions and support really help drive footfall through the doors and keeps the customers engaged.
Karen Johnston, The Cater’s Rest, Jedburgh
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PLAN AHEAD FOR ‘26
Our annual calendar brings all of this together - giving customers sight of the year ahead, practical tools to plan promotions confidently and the backing of two brewers fully invested in helping hospitality venues thrive through smart, engaging promotions.
+ Kimmunicate Free Trade Research 2025; One Pulse Research, June 2025.
Hendrick’s Gin is handcrafted in small batches, just 500 lovely litres at a time using two exceedingly rare stills and a distinctive blend of 11 ne botanicals nished with the marvellous infusions of rose and cucumber.
And today there is Another Hendrick’s Gin to provoke wonder amongst curious cocktail connoisseurs. An alternative mirror image of Hendrick’s if you will, it’s infused with bright bursts of orange blossom and silky smooth cacao bean, housed in a striking all white bottle.
Both Hendrick’s Gin and Another Hendrick’s celebrate the premium vintage style, optimism, and British eccentric self expression with the characteristic avant garde spirit and wit. One unusual brand, two entirely di erent sensory dimensions.
All Hendrick’s liquid creations are crafted at the Hendrick’s Gin Palace, on the rugged Ayrshire coast in Scotland. Here, celebrated Master Distiller Lesley Gracie explores sensory journeys no sensible drinks company would attempt to delicious e ect using a duo of botanical hot houses and her own personal laboratory.
Another Hendrick’s joins the Hendrick’s range permanently and is available to order now.
Deal 21
STOWFORD PRESS
With a refreshed, eye-catching look, the crisp apple cider offers not only great . Light, balanced and Turn to page 28 for your
Spring
Easy drinking options – best served cold and enjoyed with friends.
Estrella Galicia Draught
A smooth, wellrounded lager with subtle bitterness and a crisp, satisfying finish. See page 6 for a premium offer.
5
THATCHER’S BLACKCURRANT & APPLE CIDER
Rich blackcurrant flavour layered over bright apple freshness.
ANOTHER HENDRICK’S FIZZ
l 50ml Another Hendrick’s Gin
l 15ml Elderflower cordial
l 100ml soda water
l Cucumber slice & orange twist
New!
ANOTHER HENDRICKS
The characteristic Hendrick’s flavour is enhanced by the velvety rich notes of cacao with bright citrus elements of orange blossom leading into the smooth finish.
Spring SPIRITS
Spring brings a shift in drinking occasions, with guests seeking fresher flavours, elevated serves and premium experiences
Exclusive offer on page 57
HENDRICKS
Handcrafted gin with traditional botanicals, juniper, coriander, and citrus peel but the special infusion of cucumber and rose petals creates a unique and unexpected flavour.
SARTI SPRITZ
SARTI
l 90ml Prosecco
l 60ml Sarti Rose
l 30ml soda water
l Slice of lime
Bold and vibrant, Sarti brings colour and energy to any line up. Its versatility and standout flavour make it an easy win for eye-catching serves as a new addition to your Spritz menu. Turn to page 56 for an exclusive deal.
ST-GERMAIN SPRITZ
l 40ml St-Germain Elderflower Liqueur
l 60ml Martini Brut Prosecco
l 60ml sparkling water
CUCUMBER FIZZ
l 50ml Hendrick’s Gin
l 3 slices of cucumber
l 25ml lime
l 20ml sugar
l 75ml soda water
l Cucumber slice garnish
l Lemon twist
ST-GERMAIN
St-Germain delivers effortless elegance behind the bar, adding floral freshness to Spritzes, cocktails and simple serves. A premium crowd-pleaser that elevates menus while keeping service quick and profitable. Take advantage of our offer on page 49.
DID YOU KNOW...
Each bottle of St-Germain contains up to 1,000 elderflower blossoms, all of which are handpicked annually.
FLAVOURS SOFT DRINK DRIVING SALES
Soft drinks remain a powerful driver of footfall and increased sales. Diversify your range with our top picks for this month...
RED BULL WHITE PEACH
Red Bull White Peach brings a lighter, fruit-led twist to the energy category, combining the brand’s trusted functional credentials with a smooth, refreshing peach flavour. It offers strong impulse appeal and premium positioning in the fridge. Turn to page 17 for your offer.
SIMPLY FRUITY
Great-tasting refreshment with broad family appeal.
FUNKIN CARTON MIXERS
These handy cartons provide a convenient solution for behind the bar when time is of the essence, delivering consistent flavour with minimal waste. They’re well suited to premium spirits and mocktails alike. See page 53 for this offer.
IRN-BRU RANGE
The Irn-Bru range remains a must-stock for Scottish venues, it delivers consistent volume, thus securing its place as a cornerstone of the soft drinks fixture in Scotland.
See left-hand page for these two exclusive deals
THE RIGHT PRODUCTS
in the right place, at the right time
With 33% of pub and bar occasions now featuring a non-alcoholic drink, soft drinks are the second largest category by volume and the third by value - bringing a massive £4.7 Billion to the on-trade*.
For the last four years, Coca-Cola’s Rich Harding has been working with Greene King & Belhaven to ensure their customers have access to everything they need from a soft drinks perspective, as he explained:
“The importance of soft drinks for most venues can be an afterthought, but with more and more people choosing low and no options, it’s vital for venues to offer the right mix.
“Our partnership with Greene King has really developed. And with the access we now have to data analytics it helps us to understand customer trends and habits. We’re working hard to ensure that we’re more targeted than we were before when we were just offering the same promotions to everybody.”
Rich sees it as his job to ensure the right brands are sold at the right outlets. And provides a perfect example:
“We’ve focused a lot recently on our pre-mix alcohol ready-to-drink range, which includes Jack Daniels & Coca-Cola, Absolut Vodka & Sprite and Bacardi & Coca-Cola – those products provide stadia, arenas and festivals with the perfect solution.
“The Motorpoint Arena in Nottingham have teams of people wearing Coke branded backpacks full of products so that they can reach more customers during intervals – it proves how we’re working with Greene King to help deliver operational efficiencies too, it’s all about providing the right type of support to unlock the full potential of our range.”
REPEAT REWARDS Coming soon!
The strength of Coca-Cola’s partnership with Greene King is set to unlock even more benefits to customers in the very near future as well.
“We’re soon to be launching a new loyalty scheme with Greene King called ‘Repeat Rewards’ where every time one of their venues buys anything from our Coca-Cola range they will receive points, that will ultimately bring them a range of great rewards.”
GOING LARGE
Another Coca-Cola objective is to encourage customers to trade up from the standard 16oz glass to a larger 22oz serve.
“Trading up is better value for the customer but also drives an increase in spend per head for the venue, 62% of consumers said they would trade up to the larger Coke if it was better value. Research shows that this also doesn’t impact whether they choose to order a 2nd drink”
Coca-Cola’s innovative approach extends to how they communicate with venues too.
“In addition to the SDM’s and our own field sales team, which is the biggest in FMCG, we’re trying to communicate with venues in multiple ways. For the last 18 months we’ve been working with Greene King to develop their new WhatsApp channel, we see that as a great way to connect, which provides a much easier way for customers to access information tailored towards them.”
Rich concluded by saying:
“We don’t want to take value out of the category, we’re doing everything we can to support growth for our customers in the licensed trade, helping them to maximise their potential for soft drinks sales.”
We have a portfolio of 73 SKUs. People don’t realise that brands like Appletiser and Innocent drinks are our products, or that Monster is a brand that we distribute in this country too
RICHARD HARDING NATIONAL & KEY ACCOUNT MANAGER, COCA-COLA EUROPACIFIC PARTNERS
Range includes: Strawberry-Lime, Wild Berries, Peach-Raspberry, Mango-Raspberry and Passionfruit
SETTE BELLO PROSECCO
Crisp, lively and refreshing, with bright citrus notes and a clean, dry finish. Turn to page 49 for an exclusive offer.
MIONETTO PROSECCO
Light and elegant, offering green apple freshness and delicate floral bubbles. See left for your deal.
MIONETTO ROSÉ PROSECCO
Soft pink, gently sparkling, with notes of wild strawberry and a refined, dry edge. See left -hand page for your offer
MIRABEAU AZURE PROVENCE ROSÉ
Pale, polished and effortlessly chic, with citrus and peach.
WISE WOLF ROSÉ
A vibrant rosé, balancing ripe berries with refreshing acidity and subtle spice.
Blush &
BUBBLES
As the days stretch longer and grow slowly warmer, prosecco and rosé take centre stage – both fresh, versatile, and effortlessly stylish.
CASK ALE RANGE
We' ve been crafting fine ales from our two historic breweries for over 200 years. E verything from
THE ICON RETURNS NEW. REFINED. REFRESHINGLY TWISTED.
Following extensive customer demand, Twisted Thistle IPA is back, reimagined and re-brewed for modern tastes. This IPA is now refreshed, refined and ready to take its place alongside Belhaven’s iconic beers!
At 4.0% ABV, this vibrant, refreshing IPA bursts with tropical pineapple and bright grapefruit notes, balanced by a subtle resinous hop character. The result? A crisp, bold, and flavour-packed pint that keeps you coming back for more.
Brewed in Dunbar, Scotland, Twisted Thistle is crafted by Belhaven Brewery, Scotland’s oldest working brewery, established in 1719.
Nestled among the barley fields of the East Coast, Belhaven continues to brew with the finest barley, hops, and fresh spring water, combining centuries of craft with a modern twist.