GREAT OCEAN ROAD • GRAMPIANS • BALLARAT
great southern Touring route 2025-2026 INTERNATIONAL MARKETING PROSPECTUS
The Great Southern Touring Route is regarded as one of the World's best road trips. The journey starts in Melbourne and travels the famous Great Ocean Road - including the dramatic rock formation of the Twelve Apostles. It passes through the seaside city of Warrnambool, the majestic nature and Indigenous heritage of the Grampians National Park, the gold rush history and grandeur of Ballarat and the health giving waters of Daylesford and Spa Country. An adventure full of experiences that will delight and inspire every traveller.
The organisation
The opportunity
Great Southern Touring Route Inc (GSTR) is a not-for-profit, incorporated association established to co-operatively market its member regions and participating tourism products, to the international travel trade, who continue to remain the primary provider of high yield international bookings for Victoria.
Pooling resources for greater impact
The organisation comprises representatives of member associations:
- This is achieved through leveraging your industry contribution with the financial contribution of member regions and Visit Victoria.
- Great Ocean Road Regional Tourism Limited - Grampians Wimmera Mallee Tourism - Tourism Midwest Victoria - GSTR also works with partner regions Daylesford & Macedon Ranges Tourism - GSTR is independently administered by a General Manager and supported by State (Visit Victoria) and Federal Government (Austrade).
- GSTR incorporates a diverse range of markets, products and locations. - Our primary objective is to capitalise on the existing profile: to increase visitor expenditure, length of stay and yield.
- GSTR operates with a budget of approximately $400,000 with industry contributing 25% of the total budget. - This co-operative approach allows GSTR to reach more international markets and embrace partnership opportunities that drive business outcomes for our product partners. - The updated mobile responsive website and the use of varied social media platforms will ensure GSTR partners are well placed to leverage from the travel trade and visitors increased reliance on digital technologies to research, plan and book holidays.
SALES & INFORMATION: Jo Birley - Great Ocean Road Regional Tourism M: 0448 448 666 E: jo@gort.com.au
BOOKINGS CLOSE: WEDNESDAY 25 JUNE 2025