GEELONG • GREAT OCEAN ROAD • GRAMPIANS • BALLARAT
great southern Touring route 2023-2024 INTERNATIONAL MARKETING PROSPECTUS
The Great Southern Touring Route is regarded as one of the World's best road trips. The journey starts in Melbourne and takes in the waterfront city of Geelong, the food and wine region of the Bellarine Peninsula and the Great Ocean Road - including the dramatic rock formation of the Twelve Apostles. It passes through the seaside city of Warrnambool, the majestic nature and Aboriginal heritage of Grampians National Park, the gold rush history and grandeur of Ballarat and the health giving waters of Daylesford and Spa Country. An adventure full of experiences that will delight and inspire every traveller.
The organisation
The opportunity
Great Southern Touring Route Inc (GSTR) is a not-for-profit, incorporated association established to co-operatively market its member regions and participating tourism products, to over 1,500 members of the international travel trade, who continue to remain the primary provider of high yield international bookings for Victoria.
Pooling resources for greater impact
The organisation comprises representatives of member associations: - Tourism Greater Geelong & The Bellarine - Great Ocean Road Regional Tourism Limited - Grampians Tourism - City of Ballarat - GSTR also works with partner regions Daylesford & Macedon Ranges Tourism and Wyndham City - GSTR is independently administered by a General Manager and supported by State (Visit Victoria) and Federal Government (Austrade).
- GSTR incorporates a diverse range of markets, products and locations. - Our primary objective is to capitalise on the existing profile: to increase visitor expenditure, length of stay and yield. - This is achieved through leveraging your industry contribution with the financial contribution of member regions and Visit Victoria. - GSTR operates with a budget of approximately $400,000 with industry contributing 25% of the total budget. - This co-operative approach allows GSTR to reach more international markets and embrace partnership opportunities that drive business outcomes for our product partners. - The updated mobile responsive website and the use of varied social media platforms will ensure GSTR partners are well placed to leverage from the travel trade and visitors increased reliance on digital technologies to research, plan and book holidays.
SALES & INFORMATION: Jo Birley - Great Ocean Road Regional Tourism M: 0448 448 666 E: jo@gort.com.au
BOOKINGS CLOSE: WEDNESDAY 28 JUNE 2023