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The Pour Trade - Spring Deals 2026

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We are the trusted first choice for people passionate about great wine and spirits

THE GENERAL WINE & LIQUOR CO. IS A WELL-ESTABLISHED AND RESPECTED SUPPLIER OF WINES AND SPIRITS, RECOGNISED FOR ITS WIDE SELECTION AND DEDICATION TO QUALITY.

We are the trusted first choice for people passionate about great wine and spirits.

The General Wine Company brings together excellent quality wines with an impressively broad selection, offering everything from well-known favourites to exciting new discoveries

Their pricing is competitive and transparent, providing excellent value without compromising on quality. What truly sets them apart is their customer service - knowledgeable, responsive, and genuinely helpful. A reliable and trusted partner for anyone serious about wine.

Food and Beverage Manager

Royal Winchester Golf Club

OUR DELIVERY CHARTER

Standard Deliveries

We deliver to our customers Monday to Friday each week to a routine delivery schedule.

We offer Day 1 for Day 2 delivery for all orders received by 4pm, Monday to Thursday. If in the event that we do not deliver to your area every day as standard, you will be notified directly of your routine delivery days

Any order received after 4pm on Day 1 will be delivered on Day 3 (or your next scheduled delivery day) unless the delivery day falls on a weekend or Bank Holiday in which case the delivery will be on the next working day

Our minimum order value is £100 (ex VAT) to qualify for free standard delivery Any order received which is less than £100 (ex VAT) in value will incur a delivery charge of £25 (ex VAT) unless collection from our warehouse is agreed.

Saturday Deliveries

We offer Saturday delivery for any orders received by 4pm on Friday. If in the event that we are unable to deliver to your area on Saturday, you will be notified directly of the next available delivery day.

Our minimum order value is £250 (ex VAT) to qualify for free Saturday delivery. Any order received which is less than £250 (ex VAT) in value will incur a surcharge of £50 (ex VAT).

Emergency Deliveries

For any order placed after 4pm that require next day delivery, a £50 (ex VAT) surcharge will be applied Acceptance of these orders are subject to availability of our own transport or available courier services.

OUR WINE MENU SERVICE

We go beyond simply supplying wines we also help our customers elevate their presentation through expertly crafted wine menus. As part of our service, we work closely with our customers to create tailored menu designs that showcase your offering in a clear, stylish, and enticing way.

Wine menus, in particular, are a powerful marketing tool, helping to guide customer choices and enhance the overall experience. Our professional design and print team is on hand to deliver high-quality, visually appealing menus and cards that reflect your brand and make a lasting impression on your guests.

Ask your sales manager for further details

WHILE STOCKSLAST

Agreat wayto add interest toyourseasonal wine offering

L’OrduSudSyrah

PhilippeGocker PinotGris

Willowglen GewurztaminerRiesling

GoruBlancoChardonnay MoscatelEgoBodegas

QuincyTradition SauvignonBlanc Commanderie

Pietri-GeraudBanyuls RimageMademoiselle

TUSCANY, ITALY

VENETO, ITALY

‘THE KING OF WINES’

Lo Zoccolaio Barolo DOCG

Lo Zoccolaio Barolo DOCG is a classic expression ofone ofItaly’s most prestigious wines,made from 100% Nebbiolo grapes grown in the renowned hills ofPiedmont

This full-bodied red has a beautifullycomplex profile,with aromas ofripe cherryand raspberrylayered alongside floral notes ofrose and hints ofspice,tobacco,and leather.

On the palate,it is structured and elegant,with firm tannins andvibrant aciditythat make it ideal forpairing with rich dishes such as red meat oraged cheeses.

While powerful in itsyouth,it softens and develops greaterdepth with age,making it an excellent introduction to Barolo forthose looking to explore a refined and age-worthyItalian wine

Ask your sales manager for further details

LaDoriaGaviDOC

Region: Piedmont

Grape: Cortese

Style: Drywhite

Flavours: Lemon,green apple,almond,fresh herbs

Food: Seafood,salads, light pasta

Sant'OrsolaChianti DOCG

Region:Tuscany

Grape: Sangiovese

Style: Medium-bodied red

Flavours: Cherry,dried herbs,earthynotes

Food:Tomato pasta, pizza,rustic stews

Sant'OrsolaFriuliPinot GrigioDOC

Region: Friuli-Venezia Giulia

Grape: Pinot Grigio

Style: Light,drywhite

Flavours: Pear,apple, citrus

Food: Fish,chicken,light dishes

LoZoccolaioBaccanera LangheRossoDOC

Region: Piedmont

Grape: Nebbiolo-led blend

Style: Medium-bodied red

Flavours: Red berries, spice,light tannins

Food: Pasta,grilled meats

Sant'OrsolaSoaveDOC

Region:Veneto

Grape: Garganega

Style: Drywhite

Flavours: Peach,almond, floral notes

Food: Seafood,risotto

Sant'OrsolaValpolicella DOCG

Region:Veneto

Grape: Corvina-led blend

Style: Light-medium red

Flavours: Cherry,plum, soft spice

Food: Pasta,pizza,cured meats

A R G E N T I N A

FincaElOrigen

Chardonnay

Region: Mendoza

Grape: Chardonnay

Style: Full-bodied white

Flavours: Peach,tropical fruit,vanilla

Food: Chicken,creamy pasta,seafood

FincaElOrigen

Malbec

Region: Mendoza

Grape: Malbec

Style: Medium–full bodied red

Flavours: Blackberry, plum,spice

Food: Steak,barbecue, lamb

Region: Mendoza

Grape: Cabernet

Sauvignon

Style: Medium–full bodied red

Flavours: Blackcurrant, plum,spice

Food: Grilled meats,beef, pasta

Ask your sales manager for further details

FincaElOrigenReserva Chardonnay

Region: Mendoza

Grape: Chardonnay

Style: Full-bodied white (oaked)

Flavours: Pineapple, peach,vanilla,toast

Food: Creamydishes, roast chicken

FincaElOrigenReserva

Malbec

Region: Mendoza

Grape: Malbec

Style: Full-bodied red

Flavours: Dark fruit,cocoa, spice,oak

Food: Steak,slow-cooked meats

FincaElOrigenReserva CabernetSauvignon

Region: Mendoza

Grape: Cabernet

Sauvignon

Style: Full-bodied red (oak-aged)

Flavours: Blackcurrant, oak,chocolate,spice

Food: Roast beef,lamb, aged cheese

VIÑACASABLANCA

CÉFIRO

SAUVIGNONBLANC

Region: CasablancaValley

Grape: Sauvignon Blanc

Style: Light-bodied,crisp white

Flavours: Citrus,green apple,grass

Food: Seafood,goat’s cheese,salads

CHILE

VIÑACASABLANCA

CÉFIRO

CHARDONNAY

Region: CasablancaValley

Grape: Chardonnay

Style: Light - medium bodied white

Flavours:Apple,citrus, tropical fruit

Food: Seafood,salads, chicken

Ask your sales manager for further details

VIÑACASABLANCA

CÉFIRO

MERLOT

Region: CasablancaValley

Grape: Merlot

Style: Medium bodied red

Flavours: Plum,cherry, soft spice

Food: Roast meats,pasta

VIÑACASABLANCA

CÉFIRO

PINOTNOIR

Region: CasablancaValley

Grape: Pinot Noir

Style: Light-bodied red

Flavours: Red berries, cherry,earthynotes

Food: Chicken,salmon, mushrooms

£25.78 a bottle *

£25.78 a bottle *

4 1 Upondelivery oftheProducts, itistheCustomer’sobligationimmediately toexaminethe

conditionoftheProductsandtoconfirm whetherthequantity anddescriptionmatchesthe numberonthedelivery note Incaseofany differencesinquantity ordescriptionofProducts, missingProductsorphysically damagedProducts, theCompany willnotbeliabletothe Customer unlesstheCustomerhasnotedany andallsuchdifferences, missingProductsor damageonthedelivery noteorrecordedtheminspecificdetailinanemailtotheCompany within 48 hoursofdelivery Any andallphysically damagedProductsmustberetainedby the Customerforinspection within 4-weeksby theCompany

4 2 TheCompany warrantsthattheProducts willbeofsatisfactory quality atthedateofdelivery andshallcomply inallmaterialrespects withany writtenspecificationsuppliedby the

Company Saveassetoutinthisclause 4 2, allother warranties (whetherexpressorimplied) areexcludedtothefullestextentpermissibleby law

4 3 WheretheCompany issatisfiedthataclaimrelatingtothematterssetoutatclauses 4 1 and 4 2 iscorrect, theCompany shall (atitssoleoption) eitherreplacetheProductsinquestionor refundany sumspaidby theCustomerinrespectoftheProductsinquestionbuttheCompany shall, subjecttoclause 4 4, havenofurtherliability (whetherincontract, tort, negligenceor otherwise) totheCustomerinrespectofthesame

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