WINE, IT’S BEEN OUR THING SINCE 1986 The trusted first choice for people who are passionate about great wines and spirits
Local Beats National Everyone at The General Wine Company - telesales, transport, account managers and the owners themselves - works out of one Head Office in Liphook, Hampshire. So when you call, you reach someone who knows your name, your venue and your business.
Need a fast fix, a last-minute order, or advice on what's selling? You're talking directly to the people who can make it happen, usually within the hour. Our drivers know your cellar. Our team knows your range. Decisions get made locally, not three regions away. We'll never be the biggest supplier in the country - just the one you can always reach, and always rely on.
REAL PEOPLE. REAL RELATIONSHIPS. REALLY LOCAL.
WE DO WINES AND SPIRITS. BRILLIANTLY.
Focus Beats Breadth Wine and spirits is what we do – and we've spent 40 years getting very, very good at it. Our buying, our range and our people are built entirely around this category, which means sharper recommendations, better-curated ranges, and a team who can talk you through a wine list or back-bar strategy with real expertise. For hotels, restaurants and bars, drinks are one of the biggest margin opportunities on the menu. We treat them that way – with the attention and craft of a true specialist, while composite wholesalers fit wine somewhere between the crisps and the cleaning products.
Partnership Beats Transaction A partner asks how your new menu launch is going. Flags a trend before you spot it yourself. Pops in with point-of-sale materials that help you sell more, and calls you before a problem becomes one.
That's what partnership looks like at The General Wine Company. From our account managers to our telesales team to the drivers who see your venue every week, we go the extra mile - proactively, not just when asked. We take the time to properly understand your business - your customers, your margins, your ambitions - so the right recommendations reach you before you have to chase them. You get on with planning and growing your business, trusting us to have your wine and spirits covered.
We're here to be part of your team.
GETTING TO KNOW YOUR BUSINESS IS OUR BUSINESS.
WHAT MATTERS TO YOU, MATTERS TO US The General Wine Company has been supplying independently owned hotels, restaurants and bars across Hampshire and the South Coast since 1986. Four decades on, we remain a family of wine and spirits specialists built on the same foundations we started with: reliability, honesty and a genuine love for what we sell. Alongside independent hotels, restaurants and bars, we're proud to supply prestigious golf clubs and yacht clubs along the South Coast, garden centres and farm shops, and the many outdoor, seasonal venues that make our region so distinctive and vibrant. As your category partner, we help you drive growth from your wine and spirits offering while delivering genuine quality for your guests.
Let's start a conversation If we sound like the kind of supplier you've been looking for, we'd love to talk. Pick up the phone or drop us an email – let's start the conversation.
01428 777 222 sales@generalwine.com www.generalwine.com
The General Wine Company 3-5 Beaver Industrial Estate Midhurst Road Liphook GU30 7EU Company Reg No: 02046703