2026 THE MAGAZINE OF THE RIO GRANDE VALLEY YEAR 22 ISSUE 7
COMPLIMENTARY
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MOSTHistory: Museum Pláticas
Less Screen Time, More Green Time
DID YOU KNOW… Photosynthetic Algae Hidden in Plain Sight
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ISSUE 9 | 2026 Yaqui Animal Rescue: COMPLIMENTARY Turning Pain Into Play
SOUTH TEXAS HEALTH SYSTEM ER
THE CARE YOU NEED, WHEN AND WHERE YOU NEED IT MOST
Quality Surgery Care Close to Home
When you or someone you love needs surgery, it’s comforting to know that you can rely on South Texas Health System® Clinics. The highly regarded surgeons who practice at our clinics are involved in your care every step of the way, from diagnosis to postoperative management, to help you achieve the best possible outcome.
Krystha Cantu, MD
Sandra Esquivel, MD, FACS
Daniel McLean, MD, FACS
Miguel Rodriguez, DO
Bob Saggi, MD, FACS
Ana Vargas, MD
General surgery procedures offered include: •
Acid reflux treatment
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Hernia repair
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Appendectomy (adult and pediatric)
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Laparoscopic colon resection
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Breast biopsy and surgery
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Minimally invasive robotic surgery
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Cancer removal
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Prostatectomy
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Gallbladder surgery
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Thyroid surgery
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Hemorrhoids
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Varicose veins
TO MAKE AN APPOINTMENT: Schedule online at sthsclinics.com or scan the QR Code.
Accepts Medicare, Medicaid and most medical insurance plans
sthsclinics.com For language assistance, disability accommodations and the nondiscrimination notice, visit our website. 2264392009-4475317 9/26
Latinas Leading the Valley . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
SALLY FRAUSTRO GUERRA PRESIDENT + PUBLISHER
Etiquestions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Ready for Prime Time . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 The Valley’s Most Artful Affair . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
BRONSON DELRIO
VICE PRESIDENT + PUBLISHER
SOCIALIFING . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 STHS ER: The Care You Need, When and Where You Need It Most . 40
Raise A Glass for Whiskey Business . . . . . . . . . . . . . . . . . . . . . . . 46
DR. KIMBERLY SELBER EDITOR-IN-CHIEF
MOSTHistory: The Voice We Trust . . . . . . . . . . . . . . . . . . . . . . . . . 50 Memories, Milestones & McAllen . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Celebrating the Native Plants of the Rio Grande Valley . . . . . 58
JAVIER ROBLES
GENERAL MANAGER
Did You Know? There’s a Prehistoric Site Near Los Ebanos . 60 Walk With Confidence Brings Alopecia Awareness to the RGV . 64 Non-Profit Spotlight: C .A .M .P . University . . . . . . . . . . . . . . . . . . . 68
CLIFF RANSON
DIRECTOR OF PHOTOGRAPHY
ACHE Connects South Texas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Dr . Castro: Paws on the Road: Traveling Smart With Your Dog . . 74 Calendar of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
ON THE COVER:
Magazine Design
Behind the scenes with SOCIALIFE Photo Editor Cliff Ranson and STHS System Director of Marketing & Public Relations Tom Castañeda during our cover shoot with the STHS ER Team. Great people, great energy, and one very special cover in the making.
DECIBEL Communications Event Photographers Sergio Arratia Victor Segovia
Jacqueline Wallace
Writers Dr . Barbara Baggerly-Hinojosa Dr . Ruben Castro Dr . Kimberly Selber
FOR ADVERTISING OR OTHER INQUIRIES, REACH OUT! E-mail: admin@socialifergv .com Office: (956) 683-8499 Web: socialifelive .com Socialife is published by Socialife News, LLC Permission to use any material herein must be approved in writing by the publisher .
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For the one who has everything . . . Give a
Gift Card.
For every $150 Santa Fe Steakhouse Gift Card you purchase, you receive a $25 gift card! Reward Gift Card must be used January 2nd, 2027 - March 31, 2027.
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OUR CALENDAR OF EVENTS, YOUR VIP PASS. If it's not here, it's not happening.
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Save the Date
October 10, 2026
Mission Event Center 6 PM
Proudly presents the 19th Annual Celebrating our 20th Anniversary
RUBEN PLATA RUTCHIE CONTRERAS TERRY PALACIOS
KARLA GARZA
ILIANA VILLALBOS
CRYSTAL LOPEZ
ADRIAN VILLAREAL
RYAN SOLIS
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LYDIA ELIZONDO HECTOR BUSTOS
SANDRA MERCADO
CASSANDRA WHETSTONE
COMMUNITY HERO
MEDICAL HERO
Proud Sponsors:
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TREY TERRY
LULU VELA
DR. RAUL MARQUEZ, MD
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NOW OPEN!
3400 W Expy 83 Ste 190 McAllen, TX 78503
MISSION EVENT CENTER OCTOBER 15, 2026 6 P. M . CATERED BY:
For more information contact: Marcela Beas 956-872-2376 or email foundation@southtexascollege.edu
SOCIALIFE the scene
LATINAS LEADING THE VALLEY
Photography by Victor Segovia
The RGV Hispanic Chamber of Commerce hosted the 2026 Latina Leadership Conference: Rise, Lead & Inspire (¡Sí Se Puede!) on September 11 at the Mission Event Center. Nearly 400 women from across the Rio Grande Valley gathered for a day centered on leadership, professional growth, empowerment, and connection. The conference featured inspiring Latina leaders, engaging panel discussions, breakout sessions, and a business expo, while giving professionals and entrepreneurs opportunities to exchange ideas and build meaningful relationships. Celebrating the strength, resilience, and accomplishments of women throughout the region, the annual event highlighted the growing influence of Latina leaders and created a space for attendees to learn, connect, and inspire one another.
JACQUELINE PUENTE & CYNTHIA M . SAKULENZKI
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EVENT SPONSORS TITLE SPONSOR
GOLD SPONSOR
SILVER SPONSOR
f f o f l a H steaks
EVERY THUR SDAY
WAGYU ARRAC HERA $34 $17 PRIME RIBEYE $90 $45 NY STEAK $50 $25
1200 AUBURN AVE SUITE 360, MCALLEN, TX 78504 RSVP: (956) 833 2792
LIVE & SILENT AUCTIONS
ARTISTS LIVE PAINTING
LOCAL CUISINE
LIVE MUSIC
Honorees:
• Judge Richard Cortez • Leah Wise • DVHRT - Domestic Violence High Risk Team • Corina Salazar
PRESENTS OUR FIRST ANNUAL
INSPIRING STRENGTH THROUGH HOPE HONORING THOSE THAT STAND WITH SURVIVORS AND VICTIMS OF DOMESTIC VIOLENCE AND SEXUAL ASSAULT
SAVE THE DATE
OCTOBER 16 DOOR OPENS 6:00 PM
MISSION EVENT CENTER TICKET PRICE: $100
HAPPY HOUR 6:30 PM
EVENT STARTS 7:00 PM
FOR TICKETS & SPONSORSHIPS CONTACT: MUJERES UNIDAS OFFICE AT PHONE: 956-630-4878 EMAIL: NHERNANDEZFJC@YAHOO.COM GUESTS ARE ENCOURAGED TO WEAR PURPLE, TEAL OR BLACK IN SOLIDARITY AND REMEMBRANCE.
THE HEARTBEAT OF THE VALLEY
for 30 Years
SOUTH TEXAS HEALTH SYSTEM® HEART CELEBRATES THREE DECADES OF ADVANCED CARDIAC CARE Since 1996, South Texas Health System Heart has been dedicated to keeping hearts healthy for our patients. We were one of the first freestanding cardiology and cardiovascular facilities in the United States – and we’re proud to continue serving the community with distinguished services from our award-winning team, including: • Accredited Chest Pain Center with Primary PCI for treatment of heart attacks and chest pain
Learn more at southtexashealthsystemheart.com or call 956-994-2000.
• Advanced Certification as a Primary Stroke Center • Level IV Trauma Center • Robotic, minimally invasive and general surgery • Bariatric Weight Loss Surgery Center • Women’s heart health • Congestive heart failure program • Cardiac rehabilitation
Physicians are independent practitioners who, with limited exceptions, are not employees or agents of South Texas Health System. The System shall not be liable for actions or treatments provided by physicians. For language assistance, disability accommodations and the nondiscrimination notice, visit our website. 264402567-4455992 9/26
SOCIALIFE
WHAT THE!~
ETIQUESTIONS I have been attending many events with my friends, and I have recently noticed that the conversation turns quickly to gossip about other people who are not with us for the event. It always makes me feel a little uncomfortable. I don’t really know how to not participate in the gossip without looking judgmental or rude. Do you have any suggestions? I really like my group of friends, and I don’t think they really mean any harm. However, I am just not comfortable with all the gossip about others. I am so glad you asked this question! Talking about others is a very common practice and can be very uncomfortable for many people . The old saying goes, “if they are talking about someone else to you, they are likely talking about you to someone else .” The best suggestion I can make is trying to change the conversation to another topic without seeming to be rude . Etiquette is all about social graces and there usually are ways to change the subject without making any one person feel bad about the conversation . For example, you may just interject and say something about the outfit one of the friends is wearing, or interrupt to ask for orders for food or drink .
However, you can do it, try to change the topic without anyone realizing it was changed .
I have been so fortunate to attend many social events this season, and I know it is polite to send a thank you card afterwards. However, I am always stuck with what to write. Do you have any advice? Just do it! The sooner, the better . Write the thank you note as if you were speaking with the person you are thanking . Keep it short and sweet but personalize the note by referring to the event you attended . Finally, always remember that a thank you note is an extra way of telling the person you truly value what has been done for you .
I was recently invited to the home of a friend for a big community event. I noticed that some of the guests arrived with a hostess gift. The event was to promote a local nonprofit, so I was not sure if a hostess gift was necessary or not. When should I take a hostess gift? A hostess gift is a lovely way to thank someone for their hospitality . It does not have to be elaborate or expensive, but it should always be given when you are invited to someone’s home for an event . Wine, flowers, specialty food items, and small items for the house all make good hostess gifts . Be mindful of preferences so that you can provide a gift that the hostess will truly enjoy . For example, if you know the hostess enjoys candles, take a nice candle . If you know the hostess enjoys flowers, take flowers . The more you get to know the hostess, the better you will be able to get a gift that is special for that person .
Barbara Baggerly-Hinojosa, Ph.D. is a wife, mother, and educator living in the Rio Grande Valley of Texas. She is a graduate of Our Lady of the Lake University with a Ph.D. in Leadership Studies. In addition, she holds an Associate of Arts degree in Education from McLennan Community College, Bachelor of Arts in Interdisciplinary Studies from the University of Texas – Pan American, and a Master of Arts in Educational Supervision from the University of Texas – Pan American. Dr. Baggerly-Hinojosa’s current research is focused on servant leadership, gender issues in leadership, and leadership communication. www.leadershipempowermentgroup.com
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THE SOUTH TEXAS COLLEGE FOUNDATION
SUPPORTING STUDENT SUCCESS Funds raised through the STC Foundation provide student scholarships that enhance learning experiences, support educational opportunities and create an accessible college-going culture, shaping a future full of possibilities.
Give the gift of hope.
Close-to-Home
Endocrine & General Surgery Ana I. Vargas, MD, was born in the Rio Grande Valley and raised in Mexico. She is pleased to return to treat patients 5 years and older at South Texas Health System® Clinics General Surgery Edinburg. Dr. Vargas earned her medical degree from Tec de Monterrey in Mexico. She later completed a General Surgery residency at UTRGV and an Endocrine Surgery Fellowship at Baylor Scott and White Health in Temple, Texas. LANGUAGES: English and Spanish General surgery:
Endocrine surgery:
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Appendicitis
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Adrenal
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Cholecystitis
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Parathyroid
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Hernias
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Thyroid
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Minimally invasive laparoscopic and robotic surgery
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Thyroid biopsy
Ana Vargas, MD
4302 S. Sugar Rd. | Suite 206 | Edinburg, TX 78539 TO MAKE AN APPOINTMENT: Schedule online at sthsclinics.com or call 956-603-1122. Accepts Medicare, Medicaid and most medical insurance plans
sthsclinics.com For language assistance, disability accommodations and the nondiscrimination notice, visit our website. 264392009-4475960 9/26
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READY FOR PRIME TIME
Photography by Jaqueline Wallace
PRIME Steak & Seafood celebrated its grand reopening in McAllen with an exclusive, invitation-only evening showcasing a completely reimagined dining experience. Proudly operated by Altura Concepts, PRIME brings an Argentinian-inspired steakhouse concept to the city, pairing premium steaks and exceptional seafood with bold live-fire flavors and refined hospitality. Guests enjoyed a seated four-course dinner paired with wine, spirits, and signature cocktails, all in the restaurant’s newly transformed space. From the refreshed menu to elevated design details, the evening revealed a new chapter for PRIME.
CARMEN TALBOTT, TONY TALBOTT & DIANN BARTEK TED DISQUE, LAURA DISQUE, DAVID GUERRA & SALLY FRUASTRO GUERRA
SELINA CLARK & DANIEL CLARK JORDAN DAVILA & MISAEL MAURICIO
ISELA RIOS & COMMISSIONER ROLANDO “ROLLY” RIOS
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MARIA CUELLAR MUÑOZ & MANUEL MUÑOZ
MODERN - SOPHISTICATED - SHOWSTOPPING On-Site Ceremonies – Ample Parking – Courtyard - Catering and More!
208 East Canton Edinburg, Texas Schedule your tour today! 956-720-4332
SOCIALIFE RGV health
October Is Breast Cancer Awareness Month South Texas Health System® Clinics Is here to support Rio Grande Valley women According to the American Cancer Society® (ACS), one in eight women will develop breast cancer. Prevention involves knowing your risk, making time for recommended breast screenings and adjusting key lifestyle factors.
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SOCIALIFE RGV health
What every woman should know about her breast cancer risk According to the Centers for Disease Control and Prevention, the following can increase the risk for breast cancer:
Lifestyle choices that can help lower breast cancer risk • Don’t smoke • Limit alcohol consumption
• Age older than 50
• Breastfeed, if possible
• Certain inherited genetic mutations
• Maintain a healthy weight and get enough exercise
• Family history of breast cancer • Reproductive history (menstruating before age 12 and starting menopause after age 55 can increase your risk) • Radiation therapy to the chest before age 30
Know the signs and symptoms of possible breast cancer It’s important to self-examine your breasts regularly and watch for any of the following: lumps, swelling or thickening, irritation or dimpling of skin, nipple changes and unexplained changes in breast size or shape.
• Eat more fruits, whole grains and vegetables • Limit red and processed meats
What are the latest breast cancer screening recommendations? Early detection of breast cancer gives you the best chance for successful treatment. ACS recommends a yearly screening mammogram for women ages 40 to 54; after age 55, every other year is adequate. Women at higher risk for breast cancer should have a breast MRI and mammogram every year starting at age 30, ACS says. Talk to your doctor about your personal risk level. South Texas Health System Clinics makes it easier for Rio Grande Valley women to take charge of breast cancer, with surgical care from Krystha Cantu, MD. Dr. Cantu provides skilled, compassionate treatment including breast surgery and lumpectomy. If you or someone you love is facing breast cancer, reach out today.
Learn more or schedule an appointment: sthsclinics.com Accepts Medicare, Medicaid, and most medical insurance plans. For language assistance, disability accommodations and the nondiscrimination notice, please visit our website .
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ADVANCED CARE. CONNECTED ACROSS THE VALLEY. UT Health RGV delivers comprehensive care across more than 25 locations throughout the Rio Grande Valley—bringing advanced care closer to home.
From primary care to specialized treatment, UT Health RGV connects patients to the care they need—every step of the way.
UT HEALTH RGV CANCER AND SURGERY CENTER Comprehensive Care. All in One Place.
The UT Health RGV Cancer and Surgery Center in McAllen represents the next step in expanding access to advanced care close to home for Valley residents. More than just cancer care, the center was designed to bring multiple specialties together, offering cancer care, surgery, imaging, infusion services, gastroenterology, orthopedics & sports medicine, rehabilitation, and more—all under one roof. Here, physicians across specialties work collaboratively to deliver coordinated, personalized care—so patients can move seamlessly from diagnosis to treatment and recovery in one location. It’s a new model of care for the region—built around connection, collaboration, convenience, and clinical excellence.
Learn more or find a location near you at UTHealthRGV.org
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THE VALLEY’S MOST ARTFUL AFFAIR
Photography by Sergio Arratia
The International Museum of Art & Science (IMAS) hosted its 47th Annual Collage Gala on Friday, August 28, 2026, at the McAllen Convention Center with Visionary Sponsors Jules D. Gosseaux Foundation via LFD Home Furnishings and Legacy Sponsors the City of McAllen, Clark Chevrolet, and Clark Knapp Honda. As IMAS’s premier fundraising event chaired by Debbie Crane Aliseda and Sally Fraustro Guerra, Collage brought together community leaders, supporters, and cultural advocates for an elegant evening celebrating creativity and curiosity. Guests were wowed with immersive art and science experiences unique to museum culture. Record-setting proceeds raised at the gala directly support IMAS’s hands-on programs, exhibitions, and learning experiences for thousands of children and families throughout the RGV, furthering the museum’s mission to advance art and science education in the community. Notably, Ambiance Florals and Rentals styled the event, with production support from Decibel Communications.
CARMEN TALBOTT & TONY TALBOTT
MANUEL TISCAREÑO
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JUDGE RICHARD CORTEZ & DIANN BARTEK
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REPRESENTATIVE TERRY CANALES & ERIKA CANALES
IRMA GARZA, MYRTHA TIJERINA & LUPITA TIJERINA
LEANA GARCIA & RALPH GARCIA
DR GUY BAILEY & VAL LAMANTIA
MAYOR JAVIER VILLALOBOS, FORMER MAYOR JIM DARLING & ISSAC TAWIL (2)
JUDGE RICHARD CORTEZ & DIANN BARTEK
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DR . MAGGIE HINOJOSA & RUSSELL WILLIAMS
ANN FORTESCUE, SALLY FRAUSTRO GUERRA, DEBBIE CRANE ALISEDA
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INFRASTRUCTURE SUMMIT Join Texas Transportation Commissioner Alex Meade for a discussion on the state of infrastructure in Texas and the Rio Grande Valley. Register/Sponsor here:
OCT
20
2026
12:00 PM - 2:00 PM Mission Event Center 200 N. Shary Rd, Mission, Texas
956-968-3141 rgvpartnership@gmail.com
OCT 16-18
MCALLEN CONVENTION CENTER FIESTADEPALMAS.COM
T
A CI
MC Y OF
VAL
STI N FE
ALLE
LARGEST FALL FEST IN SOUTH TX
PUMPKIN PATCH 10+ FALL PHOTO EXPERIENCES GRAND CARNIVAL & FUN ZONES FREE CONCERTS & FIREWORKS
OCT. 17
BEER AROUND THE WORLD
TICKETS & SCHEDULE
VANESSA VERA, DIRECTOR OF WORKFORCE DEVELOPMENT & COMMUNITY OUTREACH FOR DHR HEALTH AT THE ACE IN EDINBURG, TX .
KELLY DE SCHUAN, SPI CVB DIRECTOR AT THE SOUTH PADRE ISLAND CONVENTION CENTER, SOUTH PADRE ISLAND, TX
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JOHNNY SINGH, OWNER, TOP TEXAS TITLE, AT LONGBOARDS ON SOUTH PADRE ISLAND, TX
CLAUDINE O’CARROLL, SPI CHIEF OF POLICE AT THE SPI CONVENTION CENTER, SOUTH PADRE ISLAND, TX
SOCIALIFERGV.COM
FELICIA CUELLAR DEAF AND HARD OF HEARING ACCESS SPECIALIST - RGV
DEAF AND HARD OF HEARING CENTER 1006 S. CAGE BLVD., SUITE 2 PHARR, TX 78577 PHONE / VIDEOPHONE: (956) 402-3132 (VP) / (361) 593-6873 or (361) 288-8774
The Care You Need, When and Where You Need It Most Every passing moment can critically influence the outcome of a health emergency. It’s important to know where you can find lifesaving emergency care ahead of time. South Texas Health System® has you covered, with 11 emergency rooms throughout the Rio Grande Valley, including 7 freestanding emergency departments (FEDs).
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SOCIALIFE RGV health
You can’t predict a health emergency – but you can be prepared It’s the middle of the night, and your child develops difficulty breathing. You’re out on routine errands when severe chest pain and dizziness suddenly hit. A run-in with broken glass leaves a deep laceration on your spouse’s arm. No one plans to have a day (or night) like this. But for residents of the Rio Grande Valley, resources are
available close to home, 24 hours a day, seven days a week. Our seven FEDs are part of the South Texas Health System network of emergency care. With locations throughout the Valley, we’re aiming to give community members timely access to emergency healthcare, without the need to travel long distances. In the case of more minor emergencies and if time allows, you can use Request a Time capabilities and view wait times online by visiting individual FED websites listed below.*
Get to know the local STHS FED closest to you and save directions in your navigation app just in case the unexpected happens:
South Texas Health System ER Alamo 140 East Frontage Road | Alamo, TX 78516 956-403-5100 | sthseralamo.com
South Texas Health System ER Pharr 435 West Ridge Road | Pharr, TX 78577 956-403-5550 | sthserpharr.com
South Texas Health System ER McColl 4702 South McColl Road | Edinburg, TX 78539 956-213-2600 | sthsermccoll.com
South Texas Health System ER Ware Road 3700 West Nolana Avenue | McAllen, TX 78504 956-213-2700 | sthserwareroad.com
South Texas Health System ER Mission 900 East Expressway 83 | Mission, TX 78572 956-271-1200 | sthsermission.com
South Texas Health System ER Weslaco 330 West Expressway 83 | Weslaco, TX 78599 956-975-2300 | sthserweslaco.com
South Texas Health System ER Monte Cristo 3615 North Interstate 69C | Edinburg, TX 78541 956-259-2100 | sthsermontecristo.com
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In addition to familiarizing yourself with your nearest FED or ER, organizing the following key information and having it ready in advance can help make check-in and treatment go more smoothly – and help ensure that you receive appropriate care: • Government-issued photo ID • Insurance card • Relevant medical history, including any chronic conditions, surgeries, diagnoses and recent test results • A list of your medications and allergies • Emergency contact information (including name, relationship to you and phone number) • Your primary physician’s name and phone number
The treatment and services you can expect at an STHS Freestanding Emergency Department Each location is staffed with medical personnel and equipped with diagnostic technology that’s similar to what you would find in our facility emergency rooms, making them capable of providing care that’s often beyond the scope of most urgent care centers or night clinics. With on-site diagnostic testing capabilities, a wide range of common health emergencies – such as minor head injuries, broken bones, abdominal pain and more – can be treated right at our FEDs, typically without the need to send patients to other facilities. Our FEDs include:** • Private treatment rooms • Diagnostic imaging services, including computed tomography (CT) scans, digital X-ray, ultrasound and bone density • On-site pharmacy • 24-hour lab services • Cardiopulmonary monitoring • Respiratory treatment • Intravenous medications and fluids • Ambulance bay
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You’ll also find compassionate staff who know how stressful a health emergency can be for patients and families. “Bringing smiles to patients is my favorite part of the job,” says Jose Barrera, RN, of STHS ER Mission. “I help them feel comfortable and a little less stressed about their current situation.” Isella Maria Elizondo, RN, STHS ER Alamo, shares Barrera’s philosophy. “Whether it’s providing comfort, stabilizing a patient in critical condition, or simply listening to their concerns, I find fulfillment knowing that we can have a positive impact on patients’ lives.”
SOCIALIFE RGV health
Stabilizing care for heart attacks and strokes Access to timely, comprehensive emergency care can mean the difference between life and death. Consider two of the most common serious health emergencies: heart attack and stroke. In the case of a heart attack, each second that passes that the heart is not receiving oxygen-rich blood means damaged heart muscle tissue. Meanwhile, time means brain when it comes to a stroke. For every minute that blood flow to the brain is blocked, millions of brain cells die. All seven of our FEDs have received Acute Stroke Ready Hospital certification from The Joint Commission, and six have received Chest Pain Management certification from The Joint Commission. (The Joint Commission is a nonprofit organization that evaluates and accredits healthcare facilities nationwide.) When an emergency happens, prompt medical care makes all the difference. Rio Grande Valley families can feel confident knowing that quality, life-saving care from STHS is nearby, day or night.
Learn more at southtexashealthsystem.com/er *ER wait times may vary. Request a Time should be used only if you decide your care can wait until the time you select. If you are unsure of your condition or if your condition worsens, please go to the nearest emergency room or call 9-1-1. **Not all services are available at all locations. Physicians are independent practitioners who, with limited exceptions, are not employees or agents of South Texas Health System . The System shall not be liable for actions or treatments provided by physicians . For language assistance, disability accommodations and the nondiscrimination notice, visit our website .
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14TH ANNUAL PSJA EDUCATION FOUNDATION SUPERINTENDENT’S SCHOLARSHIP GOLF CLASSIC PRESENTS
GALA TRIBUTE TO
MUSIC | LIVE & SILENT AUCTIONS
URSDAY, OCTOBER 22, 2026 MIXER: 6:00 PM | SHOW STARTS AT 7:30 PM
BERT OGDEN ARENA
SPONSORSHIPS AVAILABLE! PSJAEDFOUNDATION.ORG/GALA PROCEEDS TO BENEFIT STUDENT SCHOLARSHIPS & TEACHER GRANTS QUESTIONS? 956.354.2027
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RAISE A GLASS FOR WHISKEY BUSINESS
Photography by Jaqueline Wallace
Good whiskey takes time, patience, and care to create — much like the strong sense of community found in McAllen. Whiskey Business, hosted by the McAllen Chamber of Commerce and the McAllen Economic Development Corporation, brought guests together for an evening of handcrafted pours, live music,c and local culinary talent. The event offered a distinctly South Texas experience while celebrating the people and partnerships that continue to shape the community. Special thanks went to presenting sponsors: the City of McAllen, McAllen International Airport, Visit McAllen, BELFOR Property Restoration and North Park Lexus Rio Grande Valley.
JOSEPH CAPORUSSO & FABIOLA CAPORUSSO MARCO TORRES, FRANCY JONES, & ALFRED DENAHM
RALPH GARCIA, LEANNA GARCIA & ROY CANTU
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ELVIDA ALONZO & JESSE ALONZO
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SANDRA GARCIA, JANETT GONZALEZ, & MARILY BECERRA
CINDY DELBOSQUE & NOE DELBOSQUE
YAW SAM, OHIOZELE EROMOSELE, STEPHANIE OWUSU, & VICTORIA MABADEJE
LAURIE PULIDO & ELLIE ADAMSON
SALLY FRAUSTRO GUERRA , SONIA GONZALEZ, & DEBBIE RAMOS
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The Voice We Trust
F
or generations of South Texans, Rick Díaz has been more than a familiar face on television. He is the person who helped us understand what was happening in our communities. Through hurricanes, political unrest, national tragedies and decades of change across the Rio Grande Valley, Rick was there to tell the story. People trust him. That trust was clear during a recent Museum Plática, part of the Museum of South Texas History’s live conversation series broadcast on Facebook. Viewers tuned in not simply to remember major events, but to reconnect with the person who had guided them through those moments. The comments quickly became as much about Rick as the stories he was telling. Yvonne Garcia spoke for many when she wrote that, at 59, Rick had been part of her life for as long as she could remember. For viewers across the Valley, seeing and hearing him again felt like welcoming an old friend into their homes. Rick’s influence reaches far beyond the people who watched him every evening. Generations of Valley journalists look to him as an example of what a news professional should be. He set a standard for accuracy, fairness and respect for the people whose stories he told. One comment captured the depth of that influence. Chuck Roberts wrote, “My first boss, Rick Diaz. He’s still someone I’d NEVER want to disappoint.”
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During the conversation, Rick revisited stories that shaped South Texas, including Hurricane Beulah, the Edcouch-Elsa student walkout, the Pharr riots and the 1971 plane crash in San Juan. He also reflected on covering national events such as Watergate, the attempted assassination of President Ronald Reagan and September 11. But Rick’s work was never limited to the biggest headlines. Through Con Mi Gente, he turned his attention to people and communities that did not often make the news. Whether covering a major event or the retirement of a small-town postmaster after 44 years of service, he treated every story as one worth telling. That may be why the response to the Plática felt so personal. Rick did more than report the history of South Texas. He helped generations of South Texans experience it together. Rick Díaz is a Valley icon whose stories have become part of our collective memory. For decades, South Texans welcomed him into their homes, trusted his voice and felt that they knew him. Then, during the Plática, we learned something many of us somehow never knew: Rick is actually Enrique. Maybe we did not know him quite as well as we thought. But we certainly love him all the same.
SOCIALIFE RGV pride
Memories, Milestones & McAllen The McAllen Heritage Center marks two decades of preserving the city’s story with an expansion designed for the future.
M
cAllen has always been a city shaped by people with an eye on what comes next. But understanding where the city is going also means knowing where it began. That story lives at the McAllen Heritage Center. Located downtown at 301 Main Street, the museum occupies one of the city’s historic landmarks — McAllen’s former post office — and serves as a repository for the people, places, and events that helped build the city. Now, nearly two decades after the museum was founded, the Heritage Center is preparing for its next chapter by adding a new two-story annex. For Executive Director Elva M. Cerda, a founding member of the museum, the expansion is about creating room not only for the past, but for the future. “It will offer additional gallery space, collection space, workspaces, as well as a dedicated podcast studio and additional storage areas,” Cerda said. “We’re making the building stateof-the-art as well.” The annex will be constructed behind the museum’s current home, a building designated as a historic landmark by the Texas Historical Commission. Once McAllen’s post office, it was also the place where generations of local residents came to conduct business, send letters, and, during wartime, enlist in the military. Preserving that connection to the past has been central to the expansion plans.
For years, Cerda helped build the museum while maintaining a full-time career in banking. “I was a banker for 40 years and a volunteer operating the museum at the same time,” she said. “When I retired, I joined as the Executive Director and have continued here ever since.” The museum moved into its current downtown location in 2008 and today traces McAllen’s development from the arrival of the railroad to the families, businesses, civic leaders and institutions that transformed a small agricultural community into one of South Texas’ largest cities. Visitors often arrive with their own pieces of that history. Some are looking for a photograph of a longgone business. Others want information about a neighborhood, relative, or familiar landmark. Those requests underscore both the depth of McAllen’s story and the challenge of preserving it. No museum can put every photograph, artifact, or memory on display, but Cerda and her team keep expanding how those stories can be captured and shared. The new podcast studio, along with the museum’s growing video archive, will allow the Heritage Center to record more firsthand accounts and preserve voices that might otherwise be lost. For Cerda, the transformation from an idea born during McAllen’s Centennial to an established museum in the heart of downtown has been remarkable.
“The exterior of the building is going to blend in with the aesthetics of the existing building to maintain its historic value,” Cerda said. “The interior is designed with efficiency and flexibility in mind. We are building something that will carry us into the future. We have to take advantage of all the technology and materials that are available to us.”
“We started from ground zero to the seasoned history museum of today,” she said. “We still have much work to do, but I am very proud of the work and progress to this point.”
The Heritage Center itself grew out of McAllen’s 2004 Centennial celebration. Following the success of the citywide festivities, Cerda and other members of the Centennial Committee began discussing a permanent place to preserve and share McAllen’s history.
The community rallied behind the project. A capital campaign to help fund the Heritage Center’s portion of the expansion drew generous contributions from local families, organizations and businesses eager to help preserve McAllen’s history for future generations.
That idea became the McAllen Heritage Center.
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She is quick to credit the City of McAllen, which has supported the museum since its founding and is collaborating on the expansion.
Cerda recognized several major contributors,
including the Heritage Foundation of Hidalgo County, the Charles Thompson family, the McAllen Federation of Women’s Clubs and the family of T.F. “Brownie” Brown, along with numerous corporate and individual donors. For Board Chairman John M. Kreidler, the museum’s mission is personal. His family has operated Kreidler Funeral Home in McAllen for more than 114 years, giving him a firsthand appreciation for the generations of families and businesses that helped shape the community. “History is very important,” Kreidler said. “Without our former leaders, visionaries and pioneer families, we wouldn’t be here.” Much of McAllen’s earliest growth, he noted, can be traced to the arrival of the railroad in the early 1900s, which opened the region to goods, commerce, and new residents. “If the train depots hadn’t been established by our visionaries, there would be no McAllen,” he said. Kreidler believes one of the Heritage Center’s most important responsibilities is connecting younger generations with that history. “With the younger generation, we can see a bit of a disconnect, so we really want to work with them to impress upon them how important history is,” he said. “If we ignore it, we won’t have a future.” Today, McAllen is a city of restaurants and retail, arts and entertainment, parks, medical centers, universities, and neighborhoods that continue to stretch in nearly every direction. The McAllen Heritage Center exists to make sure those early stories are not forgotten. And with a new annex taking shape behind one of downtown McAllen’s most historic buildings, the museum is doing what McAllen itself has always done: honoring where it came from while making room for what comes next. The McAllen Heritage Center is located at 301 S. Main Street in downtown McAllen. The museum is open Wednesday through Friday from 1 to 5 p.m. and Saturday from noon to 4 p.m. Admission is free, and donations are accepted. For more information, call 956-681-2860.
ANNUAL MEMBER AWARD RECIPIENTS Business Leader of The Year
Business of The Year
Non-Profit of The Year
Ambassador of The Year
Marsha Terry Terry Physical Therapy
Nancy Chapa Serenity Fields
Congratulations to our 2026 Member Award recipients! Thank you for your dedication, leadership and continued commitment to our community. What an honor it is to recognize each of you and celebrate the difference you make!
Access to Hope Gala En Carnaval PRESENTED BY
ACCESS ESPERANZA CLINICS BOARD OF DIRECTORS
Saturday, Saturday, October October 24th 24th 2026 2026 M M CC AA LL LL EE N N CC O ON N VV EE N N TT II O ON N CC EE N N TT EE RR
6:00 Cocktails
7:30 Dinner
8:30 Auction
9:00 Dancing
Classy Sunset Attire PROCEEDS FROM THIS YEAR'S GALA WILL SUPPORT OUR BREAST AND CERVICAL CANCER INITIATIVE, ENHANCING ACCESS TO ESSENTIAL CANCER SCREENINGS AND CARE. OUR CLINICS SERVE OVER 14,000 PATIENTS EACH YEAR.
SOCIALIFE wildlife
Celebrating the Native Plants of the Rio Grande Valley
W
hile the birds, butterflies, and other wildlife of the Rio Grande Valley get much of the attention from local and visiting nature lovers, they wouldn’t survive without the many plants found here. Native plants in particular, those that have been in the region for millennia, are especially important for wildlife – and play key roles for people too. That’s why Quinta Mazatlan is hosting its annual Native Plant Month celebration in October, to highlight the many ways native plants benefit our communities. Throughout the month, Quinta Mazatlan is offering a variety of programs focused on native plants, including weekly programs like Walk With A Naturalist, Forest Tots, the Thursday evening speaker series, and Saturday STEM stops. On October 8, the main event of Planta Nativa VIP (Very Important Plants) Night is a special keynote presentation by popular YouTube and social media personality Cyrus Harp of Paleo Foraging. Harp is a foraging instructor, ethnobiology researcher, and paleolithic technology expert with decades of research
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and experience with how people historically used, and can still use, native plants for sustenance. Harp also authored the book “Native Food Plants of Texas” and will bring copies to sell and sign. Planta Nativa night also includes native plant sales, food and beverage vendors, and a small marketplace. Community partners from UT Rio Grande Valley, American Forests, Texas A&M Forest Service, Native Plant Society of Texas, the Native Plant Project, and others will also be there to share their knowledge and work with native plants in the RGV. From research posters to a taproot demonstration and seed giveaways, attendees can learn a wealth of information about our native plants. Planta Nativa VIP Night is October 8, 2026, from 6:30–9:30 pm, with the keynote presentation starting at 7:30 pm. Tickets are available online via Ticketleap or in person at the gate ($7). To learn more about Native Plant Month, or to pre-purchase your tickets to Planta Nativa, visit quintamazatlan.com.
DID YOU KNOW
A team of archaeologists from Pan American University and Southern Methodist University excavated a pre-historic Native American site two miles north of the Los Ebanos hand-drawn ferry on the Rio Grande? By Marcelo Ramirez Garcia Rojas, Curator, International Museum of Art and Science and Roseann Bacha-Garza, UTRGV’s CHAPS Program
In the late 1970s, a joint archaeological team led by Dr. Joel Shiner of Southern Methodist University (SMU) and faculty researchers and students from Pan American University (now UTRGV) conducted expeditions to excavate a major prehistoric Native American site – the Sheldon Site - located just north of Sullivan City, Texas. Although some lithic tools (material culture) uncovered at the site date back over 900 years to the Late Prehistoric period, the site yielded Native American artifacts estimated to be between 4,500 and 8,500 years old.
T
he excavation served as a field school opportunity for students from Pan American University. Community members were encouraged to participate as well. Evidence uncovered during the digs suggested the camp was likely used as a seasonal living area—specifically during colder months—rather than a year-round permanent settlement. According to Dr. Shiner’s field notes, these were the Valley’s “first Winter Texans.”
Students from Pan American University participated in an experiential learning field school experience with Dr. Joel Shiner, 1976-77.
Projectile point artifacts that date to the Late Archaic Period (3000 - 1000 BC) that were excavated from the Sheldon Site. (courtesy SMU Sheldon Site collection).
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50 years later - A collaborative effort between IMAS and UTRGV’s CHAPS Program This collaboration brings the 1970s Sullivan City field school full circle. Through the International Museum of Art and Science (IMAS) and the Community Historical Archaeology Project with the Schools (CHAPS) program at UTRGV—the institutional successor to Pan American University—the original artifacts collected decades ago are re-emerging to educate a new generation in the Rio Grande Valley. UTRGV Anthropology Department interns bridge the gap between regional curation at IMAS and public education, turning museum collections into active research opportunities. This promotes academic continuity. Partnering with Speer Memorial Library in Mission, Texas, authentic local archaeology is integrated into the state-wide “Unearth a Story” summer reading initiative that engages regional children and the community at large.
The curatorial and exhibits team from the International Museum of Art and Science (IMAS) with UTRGV’s Anthropology student interns as they install a new exhibit showcasing artifacts from the Sheldon Site at the Speer Memorial Library in Mission. (Right to left Jorge Cruz Exhibit Technician, Luna Galvan Exhibits Coordinator & Curatorial Assistant, Interns Miranda Olivares and Lauren Martinez, and Marcelo Ramirez Garcia Rojas Curator.)
The initiative promotes regional stewardship by highlighting how long-stored prehistoric artifacts continue to reveal the deep indigenous heritage of Hidalgo County when academic and cultural institutions pool resources.
Hands-on Experiences for Anthropology Interns at IMAS Under the supervision and mentorship of the IMAS curatorial team, UTRGV Anthropology interns Miranda Olivares and Lauren Martinez reviewed the collection of artifacts, archival photos, and excavation results. They were tasked with selecting the items and photos that are in the library display, creating the interpretive texts included with the objects, and conducting research to reinforce their learning experience. IMAS has been working with UTRGV to provide handson learning experiences in museums for undergraduate and graduate students through a variety of internship opportunities providing students with compensation and course credit. These types of opportunities are essential for students who wish to pursue careers in the museum field. Interns learn from a team of museum professionals, see day-to-day operations, long-term planning, collection management, and even get to work with several thousandyear-old objects from the Rio Grande Valley.
The importance of community partnerships Through partnerships between the IMAS and UTRGV’s CHAPS Program in an effort to assist local public libraries, this institutional collection turned into active educational exhibits and hands-on learning opportunities for UTRGV student interns. Selected prehistoric artifacts from the Sheldon Site collection are on public display at Speer Memorial Library in Mission. The exhibit runs through end of October, aligning directly with Texas Archaeology Month celebrations.
Student Intern Observations The interns have noted through their exhibit labels that,
“These seasonal travelers likely came from what are now the Mexican states of Tamaulipas and Nuevo León. Imagine the challenges of traveling several days on foot over great distances when the same trip by car today would take perhaps an hour. People making such a journey had to rely on detailed knowledge of the local environment and required skill, experience, and a deep understanding of the land. For many Indigenous peoples of what is now South Texas, this knowledge was passed down through generations and was important for survival.” “The archaeologists found stone tools, including projectile points, scrapers, hammerstones, choppers, gravers, gouges, and unfinished tools called “preforms.” Projectile points identified as Matamoros, Tortugas, and Catán were used for hunting, which helped them survive in a challenging environment. We know that this site has hosted indigenous peoples from various time periods as some artifacts date to 4,500 and 8,500 years ago! According to Dr. Shiner’s notes, the most recent occupation dates to 1083 CE.” Miranda Olivares and Lauren Martinez
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SOCIALIFE the scene
WALK WITH CONFIDENCE BRINGS ALOPECIA AWARENESS TO THE RGV Hidalgo County Precinct 4’s Walk With Confidence Alopecia Awareness Family Fun Walk brought more than 250 registered participants together to raise awareness and support families living with alopecia. For Commissioner Ellie Torres, the event was deeply personal. Her granddaughter was diagnosed with alopecia at age five, giving her family firsthand insight into the importance of awareness, understanding, and support. Texas Regional Bank, the event’s sole sponsor, provided shirts featuring a special space for participants to write the name of the person they were walking for. Throughout the park, awareness signs and the Wall of Courage highlighted personal stories and messages of strength. Community feedback was especially meaningful to families affected by alopecia, who expressed excitement that awareness is growing across the RGV. Through initiatives like this, Precinct 4 continues to connect residents with resources and community support.
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NON-PROFIT SPOT LIGHT
Celebrating 25 Years of Hope at the Vannie Cook Children’s Cancer Clinic C.A.M.P. University is a nonprofit organization dedicated to providing meaningful opportunities for adults with special needs to continue learning, growing, and developing greater independence after high school. Founded in 2007, C.A.M.P. University was created to fill a critical gap in services for individuals who had completed their public education but still needed opportunities for continued development, socialization, and community involvement. C.A.M.P. stands for Can Achieve Maximum Potential, which reflects the organization’s belief that every individual has abilities worth developing and celebrating. C.A.M.P. University serves adults ages 18 and older, with
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no upper age limit. Individuals who attend the program are affectionately known as “CAMPers.” Each CAMPer is encouraged to participate at their own ability level while developing life, social, educational, and vocational skills in a safe, supportive environment. With a low client-to-teacher ratio, staff can provide individualized guidance while encouraging CAMPers to become as independent as possible. A typical day at C.A.M.P. University includes educational activities, exercise, art, cooking, household and life skills, social interaction, and opportunities to practice personal responsibility. CAMPers also participate in community
SOCIALIFE non-profit spotlight
outings, volunteer projects, Special Olympics, fitness activities, and seasonal programs. These experiences allow CAMPers to practice skills in real-world settings while building confidence, friendships, and a greater sense of belonging within their community.
As a nonprofit organization, C.A.M.P. University works to keep its program affordable for families. Tuition paid by CAMPers covers only about one-third of the actual cost of providing services; grants, donations, fundraising, and community partnerships cover the rest.
C.A.M.P. University also recognizes that its impact extends beyond the individuals it serves. By providing a structured, dependable daytime program, the organization allows parents and caregivers to work, attend appointments, care for other family members, or simply have much-needed respite, with the peace of mind that their loved one is safe, engaged, and valued.
At its heart, C.A.M.P. University is about opportunity—giving adults with special needs a place to belong, continue learning, build friendships, contribute to their community, and discover just how much they Can Achieve their Maximum Potential.
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SOCIALIFE the scene
ACHE CONNECTS SOUTH TEXAS
Photography by Jaqueline Wallace
The South Texas Chapter of the American College of Healthcare Executives (ACHE) recently brought healthcare professionals from across the Valley together for an evening of conversation, connection, and collaboration. The networking mixer held at Sahadi Kitchen gave healthcare leaders a chance to exchange ideas, build relationships, and strengthen the professional connections shaping the future of healthcare in South Texas. The event was led by Local Program Chair Marla Sandoval, Director of Business Development at Valley Regional Medical Center, along with committee members Noe Del Bosque, Healthcare Senior Manager at BELFOR Property Restoration; Dr. Rashmi Chandan, CEO of AltaCair Foundation; and Dennis Barber, Associate Administrator at South Texas Health System Edinburg and STHS Children’s. BELFOR Property Restoration sponsored the evening and helped bring the region’s healthcare community together. To learn more about the South Texas Chapter of ACHE or get involved, visit www.stc.ache.org.
MARLA SANDOVAL, YOLANDA GUZMAN, & NATALIE LIECK
MICHAEL MACARTHUR & BRIANA MUÑOZ
MICHAEL WAY, IAN SALAZAR, & CHARLIE RAMIREZ
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SAVE THE DATE NOVEMBER 12TH-& 13TH, 2026
www.socialfestexperience.com Scan to Get Your Tickets Today
SOCIALIFE pet life
PAWS ON THE ROAD: TRAVELING SMART WITH YOUR DOG By Dr. Ruben Castro
Lately, my two Miniature Schnauzers have become frequent travelers with me to San Antonio. Traveling with your dogs can be a lot of fun, but it also comes with responsibilities we sometimes don't think about until something happens. A few recent experiences have reminded me that a successful trip with your dog requires more than packing food, a leash, and a favorite toy.
Choose the right place to stay. If you’re staying at a hotel, make sure your dog can remain alone without barking or crying. During a recent stay, the front desk called saying a guest complained that my dogs were barking continuously. I knew this was unusual because my dogs are trained and not loud. I returned and heard nothing but the television, and a hotel employee nearby said he hadn’t heard them either. Regardless, it reinforced an important lesson: your dog should know how to settle quietly in an unfamiliar room. I leave the TV on to mask hallway noises, keep departures low-key, and listen outside the door briefly before leaving. Personally, I prefer an Airbnb or other pet-friendly vacation rental. Staying in a house feels more like home and usually provides more separation from neighbors, especially helpful if you have a dog that occasionally makes noise. Always check the property’s pet and noise rules beforehand. Pack a doggie travel bag. Along with food, water, medication, and leashes, bring plenty of poop bags, brushes, pet-safe cleaner, and trash bags. You never know when you’ll need them. Plan for emergencies. Before arriving at your destination, find the nearest 24-hour emergency veterinarian and save the address and phone number in your phone. Major cities such as San Antonio have several emergency veterinary facilities, but don’t wait until something happens to start searching. Also carry
physical or digital copies of your dog’s vaccination records. If an emergency occurs away from home, having that information readily available can save time. Be selective about potty stops. Don’t automatically let your dog walk through the first patch of grass you find. Look at it first! Weeds, burrs, and stickers can quickly become a nightmare, especially with longer-haired dogs. Choose clean, maintained grass whenever possible and check paws and fur afterward. Pick up after your dog. At a San Antonio park, I watched someone allow her dog to defecate and simply walk away, even though poop-bag stations were nearby. Parks belong to everyone. Bring your own bags and use them. It’s common courtesy. Keep your head on a swivel. I’m constantly scanning for loose dogs, approaching people, bicycles, e-bikes, and e-scooters. Where off-leash activity is legally permitted, I scan the area before removing a leash and continue watching while my dogs relieve themselves. They stay within a limited area and return when recalled. Give other dogs space. If another dog is already in the area you want to use, walk around and come back later. If another dog begins approaching yours, simply leave and return when the area is clear. Remember, you’re there for a potty break, not necessarily a meet-and-greet.
Traveling with your dog should be enjoyable, not stressful. A little planning, awareness, and common courtesy can help keep you, your dog, and those around you safe and happy wherever the road takes you. Dr. Castro is a proud Catholic, a husband, a father, and an educator born and raised in the RGV. He is a graduate of Northcentral University with a doctorate in Education with a specialization in Educational Leadership. He also holds a Master of Science in Sociology from the University of Texas-Pan American and a Bachelor of Arts degree in Sociology, with a minor in Psychology from the University of Texas-Pan American. Dr. Castro’s current research focuses on Education, Crime and Deviance, and Race and Ethnicity. He also owns the K&B Dog Learning Center, Inc. If you have any questions, contact him at (956) 532-7558. Dr. Castro is a proud Catholic who is a husband, father, and educator born and raised in the RGV. He is a graduate of Northcentral University with a doctorate in Education with a specialization in Educational Leadership. He also holds a Master of Science in Sociology from the University of Texas-Pan American and a Bachelor of Arts degree in Sociology, with a minor in Psychology from the University of Texas-Pan American. Dr. Castro’s current research focuses on Education, Crime and Deviance, and Race and Ethnicity. He is also the owner of the K&B Dog Learning Cener, Inc. www.kbdoglearningcenter.com
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Announcing
BRIAN URLACHER BRIAN URLACHER NFL Hall of Famer
2026 Keynote Keynote Speaker Speaker Recuérdame N OV E M B E R
2 0,
2 0 2 6
6-11 PM - MISSION EVENT CENTER
For Sponsorship Opportunities, please email Rebecca Arizmendi-Chavez at development@yaquianimalrescue.com
THE 2026
PARADE of Homes T HE R G V ’S L AR G ES T HOM E BU Y I NG E VE NT !
AWARD WINNERS!
CONGRATULATIONS! BEST
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BEST
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BEST HOME $650 to 700s
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People's Choice Award 2026
Customer Experience Award 2026
BEST Curb Appeal
2026
BEST HOME $350 to $400s
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BEST HOME $851 to 900s
BEST Kitchen
2026
2026
RIO GRANDE VALLEY BUILDERS ASSOCIATION
4925 S. JACKSON RD. #3 EDINBURG, TX 78539
DID YOU MISS THIS YEAR’S PARADE? GO TO WWW.RGVBA.ORG FOR MORE INFORMATION
AWARD WINNERS!
THE 2026
PARADE of Homes T H E RG V’ S LA RG E ST HO M E BU YI NG E VE NT !
BEST HOME $801 to 850s
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2026
Thank You GOLD Sponsors!
The Parade of Homes is an annual homebuying event hosted by the Rio Grande Valley Builders Association membership. This time-honored tradition is a free event offered to the public for educational purposes and to help people find their ideal home. Go to www.RGVBA.org for details.
September 10-12
October 3
October 22
12th Annual South Texas International Film Festival City of Edinburg Edinburg ACE Center
Viva ¡Fandango! Where Fiesta Meets History MOST History The Museum of South Texas History 6 PM SL
14th Annual PSJA Education Foundation Gala PSJA Education Foundation Bert Ogden Arena 6 PM SL
September 10 Whiskey Business McAllen Chamber of Commerce & McAllen EDC Tres Lagos Park 6:30 PM SL
September 11 Latina Leadership Conference Hispanic Chamber of Commerce Mission Event Center 9 AM SL
September 12 Noche de Vino HEB & McAllen Performing & Cultural Arts McAllen Convention Center 7 PM SL
September 17 Mariposa Gala CBC RGV Localé 6 PM SL
September 19 Royal Tea McAllen Heritage Center Old Church Winery 2 PM SL Kemp’s Krawl 5K Sea Turtle Inc Barry’s Beach Bar 6 PM SL Mariachi 7 Leguas Concert McAllen Performing Arts Center 6 PM SL UTRGV vs . McNeese UTRGV Football Robert & Janet Vackar Stadium
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October 8 Annual Business Awards Banquet The Greater Mission Chamber of Commerce Mission Event Center 6 PM
October 10 UTRGV vs . Southeastern UTRGV Football Robert & Janet Vackar Stadium Dancing with the Stars RGV Diabetes Association Mission Event Center 6 PM SL
October 15 STC Foundation Gala South Texas College Mission Event Center 6 PM SL
October 16 Heart of Hope Gala Mujeres Unidas Mission Event Center 6 PM SL
October 17 14th Annual Breast Cancer Awareness Walk/Run/ Ride Texas Oncology Texas Oncology McAllen 7:30 AM SL Wine for Wishes by the Bay Make-A-Wish RGV The Shores at SPI 6 PM - 9 PM SL
October 20 2026 Infrastructure Summit RGV Partnership Mission Event Center 12 PM - 2 PM
Annual Dinner & Ostrich Egg Auction Easterseals Rio Grande Valley McAllen Convention Center 6 PM SL Noche de Gala 2026 Greater Chamber of Harlingen Casa De Amistad 5:15 PM
October 24 Access to Hope Gala en Carnaval Access Esperanza Clinics McAllen Convention Center 6 PM SL
October 30 Music of the Greats Valley Symphony Orchestra McAllen Performing Arts Center 8 PM
October 31 UTRGV vs . Lamar UTRGV Foot all Robert & Janet Vackar Stadium
November 5 Man and Woman of the Year Gala Catrina Edition McAllen Chamber of Commerce McAllen Convention Center 6:30 PM SL
November 6 39th Annual Golf Tournament RGV Partnership Monte Cristo Golf & Country Club
November 7 An Evening in Color Edinburg Chamber of Commerce Region One Conference Center 6 PM
IF IT’S NOT HERE, IT’S NOT HAPPENING… Send us your event: admin@SOCIALIFERGV .com Visit SOCIALIFERGV.com for up-to-the-minute calendar of events. November 12 & 13 Social Fest 2026 Brand Geniuz McAllen Convention Center 8 AM - 5:30 PM SL
November 14
Christmas in the Park City of McAllen McAllen Municipal Park 12 PM - 11 PM
UTRGV vs . Stephen F . Austin UTRGV Football Robert & Janet Vackar Stadium
November 17
December 13
Mystic Pizza Broadway in the RGV McAllen Performing Arts Center 7:30 PM
54th Anniversary of The Nutcracker Rio Grande Valley Ballet McAllen Performing Arts Center 3 PM
November 20
January 26
Tails of Hope Gala Yaqui Animal Rescue Mission Event Center 6 PM - 11 PM SL
Waitress Broadway in the RGV McAllen Performing Arts Center 7:30 PM
November 21
January 30
December 2 5th Annual Keep it Ugly Charity Bowling Tournament American Advertising Federation RGV Flamingo Bowl 5:30 PM SL
December 4 Christmas in the Park City of McAllen McAllen Municipal Park 5 PM - 11 PM Valley Symphony Orchestra A Touch of Frost McAllen Performing Arts Center 8 PM
December 5 McAllen Holiday Parade City of McAllen
Valley Symphony Orchestra Voices of Courage McAllen Performing Arts Center 8 PM
December 12 54th Anniversary of The Nutcracker Rio Grande Valley Ballet McAllen Performing Arts Center 3 PM
Viva la Vida Gala Renaissance Cancer Foundation Edinburg Conference Center at Renaissance 6 PM - 10 PM SL
March 12
Shake Not Stirred: Martinis for a Mission Junior League McAllen Los Papalotes Rodeo Ranch
February 5 Valley Symphony Orchestra Cumbanchera Sinfónica McAllen Performing Arts Center 8 PM
February 6 Enchantment Under the Sea Sea Turtle Inc . Hilton Garden Inn SPI 6 PM SL
March 17 & 18 Beetlejuice Broadway in the RGV McAllen Performing Arts Center 7:30 PM
April 3 Honor Roll Gala Teach for America Mission Event Center 6 PM SL
April 8 Moon Over Mazatlan Quinta Mazatlan 6 PM SL
April 16 Valley Symphony Orchestra Spartacus Adventurous McAllen Performing Arts Center 8 PM
April 18 Legally Blonde Broadway in the RGV McAllen Performing Arts Center 7:00 PM
April 24
February 26
Birds and Butterflies Garden Party SPI Birding and Nature Center 6 PM SL
The Future Is La Dolce Vita Boys & Girls Club McAllen McAllen Convention Center
April 30
March 5-7 MXLAN Festival City of McAllen McAllen Convention Center
Bravo VSO! Valley Symphony Orchestra McAllen Convention Center 6 PM
SL Event Sponsored by SOCIALIFE Magazine
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