GLAMOUR
Abstract
This research is about the role models as subjects and the architectural space that is cultivated for them. ‘Glamour’ is the main concept analyzed, as a form of social power and transformation, and is studied historically. Further, the concept of ‘Domesticity’ is analyzed in association with the transformation of the modern house from shelter to personal commodity, according to the gender roles of its age. Meanwhile, the psychological effect of Glamour is studied, based on the studies of envy, emulation and sublimation. To conclude, Honeymoon Resorts in Pocono’s are showcased as the prime example for a performative gendered architecture.
Why Glamour?
The term of Glamour is studied further from its everyday use and is generalized to a vaguer aesthetic quality that rebrands spaces, people and situations as desirable. It has immediate connotations to status and prestige, mechanisms of mimesis and the promise for social transformation through role models. Through Glamour, a lifestyle becomes a role model and a space becomes a manufactured personal utopia.
Glamour /ˈɡlamə/ noun
n [Scot Glamour, glamer (…) Perh , however, a corruption of E Gramarye]: glamour; noun: glamor
A charm affecting the eye, making objects appear different from what they really are
Witchcraft, magic, a kind of spell
A kind of haze in the air, causing things to appear different from what they really are
‘The air filled with a strange, pale glamour that seemed to lie over the broad valley ’ -W Black
An artificial interest in, or association with, an object, through which it appears delusively magnified or glorified
-Στο Webster’s Revised Unabridged Dictionary, 1913
Η Terre Theamlitz
Glamour
1 Thaemlitz, Terre. «Viva McGlam?», στο Heike Munder, Tom Holert (επιμ.), The Future has a Silver Lining: Genealogies of Glamour, Migros Museum für Gegenwartskunst/JRP Ringier, Zurich, 2004, σσ. 64
2 Hirst, Paul. ‘Space and Power: Politics, War and Architecture’, Polity Press, Cambridge, 2005, σσ. 164
3 Watkin, David. ‘Ιστορία
4 Kant, Immanuel. ‘Critique of Judgement’, First Book: ‘Analytic of the Beautiful’, Oxford University Press, Oxford, 2007. σσ. 35-38
| Tempietto, Donato Bramante (~1502)
5 Braudel, Fernand. ‘Civilization and Capitalism 15th-18th Century’, Volume 13:The structures of everyday life, Butler & Tanner Ltd, London, 1985, σσ. 512513
Palazzo Rucellai
Palazzo Farnese
Antonio
7 Berger, John. ‘Ways of Seeing’, Penguin, London, 1977, σσ. 86-90
8 Foucault, Michel. ‘The Subject and Power’, στο Critical Inquiry, Vol. 8, No. 4, The University of Chicago Press, Chicago, 1982, σσ. 777-795
Ibid., Thaemlitz, σσ. 53
(1972)
(True Woman-
Welter, Barbara. ‘The Cult of True Womanhood: 1820-1860’, American Quarterly, Vol 18., No. 2, Part 1, The John Hopkins University Press, Baltimore, 1966,
Bloomsbury Rooms: Modernism, Subculture, and Domesticity,
Dorothy Todd & Raymond Mortimer: ‘ The New
12 Tosh, John. “Masculinities in an Industrializing Society: Britain, 1800–1914.” Journal of British Studies, vol. 44, no. 2, 2005, σσ. 330–342. JSTOR, www.jstor. org/stable/10.1086/427129. Accessed 30 July 2021.
13 Heyne, Hilde. ‘Modernity and domesticity: tensions and contradictions’ στο Heynen Hilde, Gülsüm Baydar (επιμ.), ‘Negotiating Domesticity: Spatial Productions of Gender in modern architecture, Routledge, London, 2005, σσ. 4-9
14 Reed, Christopher. ‘Bloomsbury interiors: modernism, subculture, and the reimagination of domesticity’, Yale University Press, New Haven, 2004, σσ. 3
15 Sontag, Susan. ‘Notes on Camp’, in ‘Against Interpretation and Other Essays’, Octagon Books, New York, 1978 σσ. 279-284
16 Banham, Reyner. ‘A home is not a house’, Art in America, Vol. 2, New York, 1965,
1⁷ Munder, Heike. Holert, Tom/ ’Glamour-Genealogies: An Introduction’, στο Munder, Heike. Holert, Tom (επιμ.), The Future has a Silver Lining: Genealogies of Glamour, Migros Museum für Gegenwartskunst/JRP Ringier, Zurich, 2004, σσ 19
6: 'Home is not a House', F. Dellagret & R. Banham, 1965
3. PSYCHOLOGY OF GLAMOUR
Ο Helmut Schoeck
Ο Russel Bertrand
‘Envy: a theory of social behav
‘ The Conquest of Happiness’
18 Berger, John. ‘Ways of Seeing’, Penguin, London, 1977, σσ 131-132
19 Schoeck, Helmut. ‘Envy, A Theory of Social Behavior’, Liberty Fund, Indianapolis, 1969, σσ. 19
20 Bertrand, Russel. ‘The Conquest of Happiness’, George Allen and Unwin LTD, London, 1930, σσ. 83-85
21 Ibid., Berger, σσ. 131-132
22 Nietzsche, Friedrich. ‘On The Genealogy of Morality’, First Essay, in An-
Thaemlitz:
sell-Pearson, Keith (Edit.) ‘Cambridges Texts in the History of Political Thought’, Cambridge University Press, Cambridge, 2006, σσ. 20
23 Ibid., Thaemlitz, σσ. 53
24 W. L. Davidson, ‘Envy and Emulation,’ in the Encyclopedia of Religion and Ethics, ed. James Hastings, Vol. 5, New York and Edinburgh, 1912. (Όπως
στο: Schoeck, Helmut. ‘Envy, A Theory of Social Behavior’, σσ. 22)
- Pepper LaBeija στο Livingston, Jennie ‘Paris Is Burning’, Off White Productions Inc , 1990
8: '50 States of McMansion Hell: Texas', K. Wagnet, 2018
- Dorian Corey. στο Livingston, Jennie. ‘Paris Is Burning’, Off White Productions Inc., 1990.
essay: ‘Opulence’, YouTube, uploaded by ContraPoints, 12/10/19, www.youtube. com/watch?v=jD-PbF3ywGo, Last Accessed: 19/08/21
26 Freud, Anna. ‘The Ego and Mechanisms of Defense’, Karnak Books, London,1993,
24-25
Ο Paul Fussell
Class: A Guide Through the Amer
27 Fussell, Paul. ‘Class: A Guide Through the American Status System’, Simon & Schuster, New York, 1992, σσ. 76-96
ΕΙΚΟΝΑ 9: 'Middle-class Lawn Impurity', P. Fussell, 1992
Richard Nixon
Nikita Khrushchev
28 Colomina, Beatriz. «Cold War Hothouses: Introduction» in Colomina, Beatriz. Brennan, Annmarie. Kim, Jeannie (Ed.). «Cold War Hothouses: Inventing Postwar Culture from Cockpit to Playboy», Princeton Architectural Press, New York, 2004, σσ. 14-17.
29 Colomina, Beatriz. «The Private Site of Public Memory», The Journal of Architecture, Vol 4:4, 1999, σσ. 352 -353, http://dx.doi. org/10.1080/1360236993737, Last Accessed: 04/01/22
30 Quoted by E. T. May in Homeward Bound, p. 17. ‘For transcripts of the debate see ‘The Two Worlds: ADay–Long Debate, ‘New York Times, 25 July 1959, pp.1–3’ Όπως
: Ibid. Colomina, Private Site of Public Memory, p. 352.
ΕΙΚΟΝΑ 10: 'The Kitchen Debates', American National Exhibition, 1959
33 Butler, Judith. ‘Performativity’s social magic’, στο Shusterman, Richard (ed.),’Bourdieu: A Critical Reader’, Blackwell, New Jersey, 1994, σσ. 113-128
34 Penner, Barbara. ‘Rehearsing domesticity: Postwar Pocono honeymoon re-
Penner,
Honeymoon Resorts
sorts’, στο Heyne Hilde, Gülsüm Baydar (επιμ.), ‘Negotiating Domesticity: Spatial Productions of Gender in modern architecture’, Routledge, London, 2005, σσ 103-104
36 ‘Reyner Banham, “I’d Crawl a Mile for. . . Playboy”, Architect’s Journal 131.3390 (April 1960)’, p. 107,
: Preciado, Paul. ‘Pornotopia: An Essayon Playboy’s Architecture and Biopolitics’, Zone Books, New York, 2019, σσ. 18.
37 Στο ‘ The Will to Knowledge’, τον
The History of Sexuality
ΕΙΚΟΝΑ 12: Mount Airy Lodge Postcard for Honeymoon Village
Repo, Jemima ‘The Biopolitics of Gender’, Oxford University Press, New York, 2016.
38 Preciado, Paul. ‘Pornotopia: An Essay on Playboy’s Architecture and Biopolitics’, Zone Books, New York, 2019, σσ. 33.
39
ΕΙΚΟΝΑ 13: Champagne Suite Postcard, Cove Haven
Moller House, A. Loos, 1928
40 Colomina, Beatriz. «The Split Wall: Domestic Voyeurism», στο Colomina, Beatriz (επιμ.). «Sexuality and Space», Princeton Papers on Architecture, Vol. 1, Princeton Architectural Press, New York, 1992, σσ. 74-86
41 Ludwig Mlinz and Gustav Kiinstler, Der Architekt Adolf Loos (Vienna and Munich, 1964), pp. 130-131,
: Ibid. Colomina, Split Wall: Domestic Voyeurism, σ. 76
Josephine Baker,
42 Ibid. Colomina, Split Wall: Domestic Voyeurism, σ. 82
43 Kenneth Frampton, unpublished lecture, Columbia University, Fall, 1986
: Ibid. Colomina, Split Wall: Domestic Voyeurism, σ. 85
44 Mulvey, Laura. ‘Visual Pleasure and Narrative Cinema’, στο MacKenzie, Scott (επιμ.). ‘Film Manifestos and Global Cinema Cultures: A Critical Anthology’, University of California Press, California, 2014, σσ. 359-364
Banham, Reyner. ‘A home is not a house’, Art in America, Vol. 2, New York, 1965
Berger, John. ‘Ways of Seeing’, Penguin, London, 1977
Bertrand, Russel. ‘The Conquest of Happiness’, George Allen and Unwin LTD, London, 1930
Braudel, Fernand. ‘Civilization and Capitalism 15th - 18th Century’, Volume 1: The structures of everyday life, Butler & Tanner Ltd, London, 1985
Butler, Judith. ‘Performativity’s social magic’ στο Shusterman, Richard (ed.),’Bourdieu: A Critical Reader’, Blackwell, New Jersey, 1994
Butler, Judith. ‘Αναταραχή
2009
Colomina, Beatriz. ‘Cold War Hothouses: Introduction’ in Colomina, Beatriz. Brennan, Annmarie. Kim, Jeannie (Ed.). ‘Cold War Hothouses: Inventing Postwar Culture from Cockpit to Playboy’, Princeton Architectural Press, New York, 2004
Colomina, Beatriz. ‘The Split Wall: Domestic Voyeurism’, στο Colomina, Beatriz (επιμ.). ‘Sexuality and Space’, Princeton Papers on Architecture, Vol. 1, Princeton Architectural Press, New York, 1992
Foucault, Michel. ‘The Subject and Power’, στο Critical Inquiry, Vol. 8, No. 4, The University of Chicago Press, Chicago, 1982
Freud, Anna. ‘The Ego and Mechanisms of Defense’, Karnak Books, London, 1993
Fussell, Paul. ‘Class: A Guide Through the American Status System’, Simon & Schuster, New York, 1992
Heyne, Hilde. ‘Modernity and domesticity: tensions and contradictions’ στο Heyne Hilde, Gülsüm Baydar (επιμ.), ‘Negotiating Domesticity: Spatial Productions of Gender in modern architecture, Routledge, London, 2005
Hirst, Paul. ‘Space and Power: Politics, War and Architecture’, Polity Press, Cambridge, 2005
Kant, Immanuel. ‘Critique of Judgement’, First Book: ‘Analytic of the Beutiful’, Oxford University Press, Oxford, 2007
Mulvey, Laura. ‘Visual Pleasure and Narrative Cinema’, στο MacKenzie, Scott (επιμ.). ‘Film Manifestos and Global Cinema Cultures: A Critical Anthology’, University of California Press, California, 2014
Munder, Heike. Holert, Tom/ ’Glamour-Genealogies: An Introduction’, στο Munder, Heike. Holert, Tom (επιμ.), The Future has a Silver Lining: Genealogies of Glamour, Migros Museum für Gegenwartskunst/JRP Ringier, Zurich, 2004
Nietzsche, Friedrich. ‘On The Genealogy of Morality’, First Essay, στο Ansell-Pearson, Keith (Edit.) ‘Cambridges Texts in the History of Political Thought’, Cambridge University Press, Cambridge, 2006
Penner, Barbara. ‘Rehearsing domesticity: Postwar Pocono honeymoon resorts’, στο Heyne Hilde, Gülsüm Baydar (επιμ ), ‘Negotiating Domesticity: Spatial Productions of Gender in modern architecture, Routledge, London, 2005
Preciado, Paul. ‘Pornotopia: An Essay on Playboy’s Architecture and Biopolitics’, Zone Books, New York, 2019
Reed, Christopher. ‘Bloomsbury interiors: modernism, subculture, and the reimagination of domesticity’, Yale University Press, New Haven, 2004
Schoeck, Helmut. ‘Envy, A Theory of Social Behavior’, Liberty Fund, Indianapolis, 1969
Sontag, Susan. ‘Notes on Camp’, στο Sontag Susan (επιμ.). ‘Against Interpretation and Other Essays’, Octagon Books, New York, 1978
Thaemlitz, Terre. ‘Viva McGlam?’, στο Heike Munder, Tom Holert (επιμ.), ‘The Future has a Silver Lining: Genealogies of Glamour’, Migros Museum für Gegenwartskunst/JRP Ringier, Zurich, 2004
W. L. Davidson, ‘Envy and Emulation’, στο ‘The Encyclopedia of Religion and Ethics’, ed. James Hastings, Vol. 5, New York and Edinburgh, 1912. (Όπως
στο: Schoeck, Helmut. ‘Envy, A Theory of Social Behavior’, σσ. 22)
Watkin, David. ‘Ιστορία
Welter, Barbara. ‘The Cult of True Womanhood: 1820-1860’, American Quarterly, Vol 18., No. 2, Part 1, The John Hopkins University Press, Baltimore, 1966
2015
Colomina, Beatriz. «The Private Site of Public Memory», The Journal of Architecture, Vol 4:4, 1999, σσ. 352 -353, http://dx.doi. org/10.1080/1360236993737, Last Accessed: 04/01/22
Tosh, John. “Masculinities in an Industrializing Society: Britain, 1800–1914.” Journal of British Studies, vol. 44, no. 2, 2005, σσ. 330–342. JSTOR, www.jstor.org/stable/10.1086/427129. Last Accessed 30 July 2021
Φιλμογραφία
Livingston, Jennie. ‘Paris Is Burning’, Off White Productions Inc., 1990
Wynn, Natalie. ‘Opulence’, YouTube, uploaded by ContraPoints, 12/10/19, www.youtube.com/watch?v=jD-PbF3ywGo, Last Accessed: 19/08/21
Wynn, Natalie ‘Envy’, YouTube, uploaded by ContraPoints, 07/08/21, www youtube com/watch?v=aPhrTOg1RU, Last Accessed: 03/10/21
Blogs
‘Godey’s Lady’s Book’, Vol 42 (January Issue), Philadelphia, 1851, by Project Gutenberg: Juliet Sutherland, Keith Edkins, Proofreading Team, www gutenberg org/files/15080/15080-h/15080-h htm, Last Accessed: 29/08/21
Wagner, Kate. ‘50 States of McMansion Hell: Texas Part 1’, Blog: McMansion Hell, 28/06/2018, https://mcmansionhell.com/ post/175345941206/50-states-of-mcmansion-hell-texas-part-1
Κατάλογος
Εικ. 1: Κάτοψη και Τομή, Tempietto. Donato Bramante στο San Pietro, Montorio (~ 1502). Από: magazine.sangbleu.com/wp-content/uploads/2013/11/fig-05.jpg
Εικ 2: Publicity Image. John Berger, Ways of Seeing. Από: https://www.ways-of-seeing.com/ch7
Εικ 3: Πίνακας του Publicity Image. John Berger, Ways of Seeing. Από: https://www.ways-of-seeing.com/ch7
Εικ. 4: ‘Model Cottage’, στο ‘Godey's Lady's Book’, Vol. 42 (January Issue), Philadelphia, 1851, by Project Gutenberg, Από: www.gutenberg. org/files/15080/15080-h/15080-h.htm
Εικ. 5: ‘Εntry for Architecture Review competition’. Raymond McGrath, November 1930. Από: Reed, Christopher. ‘Bloomsbury interiors: modernism, subculture, and the reimagination of domesticity’.
Εικ. 6: ‘A Home is not a House’. Dallegret, Francois (Illustrator)΄. Από Banham, Reyner. ‘A home is not a house’, Art in America, Vol. 2, New York, 1965, σ. 71
Εικ. 7: Executive Realness. Στιγμιότυπο από 'Paris is Burning', J. Livingston, Off White Productions Inc., 1990
Εικ. 8: ‘50 States of McMansion Hell: Texas - Part 1’. Wagner Kate, Blog: McMansion Hell, 28/06/2018, https://mcmansionhell.com/ post/175345941206/50-states-of-mcmansion-hell-texas-part-1
Εικ. 9: ‘A middle-class householder confronts a damning impurity on his lawn’. Fussell, Paul. Από: ‘Class: A Guide Through the American Status System’, Simon & Schuster, New York, 1992, σ. 79
Εικ. 10: ‘The Kitchen Debates’, American National Exhibition, Moscow, 1959. Από: https://www.politico.com/story/2017/07/24/this-day-inpolitics-july-24-1959-240769
Εικ. 11: ‘The Playboy Townhouse’. Playboy May Issue of 1962. Από: http://www.midcenturia.com/2011/06/1962-playboy-townhouse.html
Εικ. 12: 'Ad for Mount Airy Lodge Pocono Honeymoon Cottage'. 1956, Από: https://www.periodpaper.com/products/1956-ad-mount-airy-lodge-pocono-honeymoon-cottage-cupid-newlyweds-honeymooners-220460-ybsm1-094
Εικ. 13: 'Champagne Suite Photo on Postcard' για Cove Haven Resort, PA. Από: https://gr.pinterest.com/pin/378372806169154973/
Εικ. 14:
Moller House, A. Loos, 1928 Εικ. 15:
Villa Müller, A. Loos, 1930