Pleasant Hill Farms Spring Production Sale 2026 by Focus Marketing Group, Inc.

Production Sale FEBRUARY 28, 2026 • 12:30PM

Sale CONTACTS

CONTACTS:

Gil Cowles • (270) 843-9021

Corbin Cowles • (270) 991-2534

AUCTIONEER:

Ron Kreis • (740) 683-3235

RINGMEN:

Alex Tolbert, American Angus Association • (706) 338-8733

Chuck Gove, Special Assignment • (816) 390-6600

Mike Offutt, Special Assignment • (207) 772-1873

Kent Jaecke, Special Assignment • (405) 408-2440

SALES CONSULTANT:

Mark Davis • (931) 205-6888

Kent Jaecke • (405) 408-2440

Josh Rollins • (931) 580-5418

Doug Park • (859) 421-6100

SPECIAL GUESTS AND REPRESENTATIVES:

Jonathan Shell, KY Commissioner of Agriculture

Dave Maples, Executive Vice President KY Cattlemen’s Assn

Henry Smith, AAA Board of Directors

Anne Patton Shubert, President KY Angus Assn

Chris Ivey, ASA Board of Trustees

Scott Trennepohl, ASA Board of Trustees

Brian Swain, President KY Simmental Association

SALE VETERINARIAN:

Logan Bethel Veterinary Services • (270) 717-5000

LIVESTOCK MORTALITY INSURANCE INFORMATION:

Dakota Ag Insurance

Jared Mohnen • (605) 990-5355

CCI.LIVE INFORMATION :

General INFORMATION

TERMS AND CONDITIONS:

All cattle sell according to the Terms and Conditions of the American Angus Association, and the American Simmental Association. Additionally, buyer agrees to the terms and conditions of Pleasant Hill Farms. For a copy of these terms, please ask the sales staff.

HEALTH:

All cattle sell with the proper health papers for interstate shipment.

TRUCKING:

Rockin Bar L • Mark LeJeune, (337) 526-3520

Dawson Eubank, (270) 202-0186

The sales team will be able to help you with transportation for your cattle purchases. We will have a professional cattle transporter available sale day.

LODGING:

Staybridge Suites • (270) 904-0480

680 Campbell Lane, Bowling Green, KY 42101 - located 15 minutes from the sale facility.

INSPECTION:

Bulls and Cows may be seen at Pleasant Hill Farms at any time prior to the sale.

Commercial heifers may be seen at their respective breeders’ prior to Thursday February 24, 2026. Commercial heifers will be available for inspection on Friday, February 25, 2026 at Pleasant Hill Farms.

LUNCH:

THANK YOU to Performance Feeds for our complimentary lunch! Lunch will be available on Saturday, February 28th at 11:00 am prior to the sale starting at 12:30 pm. Central time.

Brooklyn Graham • (812) 530-0748, brooklyn@liveauctions.tv

DVAUCTION INFORMATION :

Austin Johnson • (859) 707-0282, austinjohnson1993@icloud.com

Q R CODE INFORMATION:

SUPPLEMENTAL INFORMATION:

A supplement sheet will be available sale day with complete and up to date calving information and sale animal status. Up to date genetic and EPD information can be viewed online at www.angus. org or www.simmental.org

Information and announcements from the auction block regarding the cattle selling in this sale take precedence over information listed in the sale book

Scan the QR code found throughout the catalog with your digital device to be directed to all lot videos. Spring Production Sale FEBRUARY 28, 2026 • 12:30PM Pleasant Hill Farms sale facility • 9039 Russellville Road •

Welcome to our 31st annual production sale!

In 1967 my Grandfather, James Bogle, gave me a commercial black cow for my 5th birthday and since that day the passion to breed and raise beef cattle has been the driving force of Pleasant Hill Farms. In 1972 with the purchase of a registered Angus heifer, sired by Clank of Wye, the seed stock business began and I started selling bulls to commercial cattlemen in 1976 one bull at a time. Thirty one years ago, in 1995, we began to have an annual bull sale. After experimenting with Simmental cattle, thru AI, during the late 70s & 80s we decided to add Simmental to our seed stock operation in 2006. Daily, I think about what would Grand Dad have to say about all of this! But, most importantly, I am forever grateful for the time spent with him and all that he taught me. In 2026 I can only imagine what he would think about the current beef cattle business! What an incredible time to be part of such a vivacious industry that continues to gain momentum!

Passion is the driving force behind what we do. Our passion for beef cattle, agriculture and customer service are the three reasons we continue to do what we do, breed excellent beef cattle and anticipate the future! Our three goals driven by our passion are simple: To breed and raise the highest quality beef cattle possible, To provide the very best customer service and To keep the family farm going and growing.

Without question this is the very best set of cattle that we have ever offered! We are offering a tremendous set of Angus and Simmental bulls, a phenomenal set of Angus and Simmental pairs, and an excellent set of commercial open heifers!

The Bulls: Our genetics continue to take massive strides in profit building characteristics. Traits like fertility, desirable calving ease, soundness, structural integrity, foot quality, fleshing ability, longevity, advantageous carcass traits and pounds of production are areas of consistent focus. The Angus, SimAngus and Simmental genetics offered here are second to none! We have grown these bulls on a high roughage forge based ration. All of the bulls have DNA data, ultrasound data, and are weighed, measured, and semen tested. All of the bulls offered for sale will be guaranteed breeders. Every bull will qualify for the Phase One Tobacco money for both Kentucky and Tennessee and we will furnish the paperwork necessary to obtain those funds.

This is an exceptional set of Angus and Simmental females. Every cow has either put a bull in our bull sale, a heifer in our replacement herd or both. The calves on these cows are sired by breed leading sires. The Angus cows are genetically progressive and their calves even more so. On the Simmental side of the females being offered, the Patriot and Anthem calves on the side of these cows are breed leading genetics that have so much to offer. Make sure and pay close attention to the udder quality and progressive genetic value in these Simmental cows and calves!

We would like to extend a great deal of gratitude to Pleasant Hill Farms customers that continue to work closely with us for breeding decisions and marketing opportunities. A huge shout out to Dogwood Hills Angus, RAW Cattle Company, BB Simmental, Dixie Land and Cattle and Green Family Farm. These are all excellent customers of Pleasant Hill Farms and it is a privilege to work with them. We greatly appreciate each one of them and how they continue to utilize our cattle in their breeding programs. Each of these progressive beef cattle breeders has a name synonymous with integrity, quality and value.

It takes an incredible TEAM to make it all work in Rockfield, KY! Thank you to my entire family, Mary, Corbin, Caroline, Catherine and Grandy. To say that I am proud of our progeny, is an understatement! Mary and I are so blessed with our three and they continue to put PHF at the top of their priorities. I am extremely proud of Corbin’s devotion to the agricultural industry and especially appreciative of all that he does for our family operation. He is a tremendous asset of beef cattle knowledge and is more than willing to help you with your selections offered in this production sale.

Easton Scott, Morne’ Myburgh and Dwain Didloff joined Pleasant Hill Farms in the summer and fall of 2025 and have made an immediate impact in such an overwhelmingly positive way! Their commitment to always doing the right thing and constantly making improvements is impressive. We are extremely appreciative of their daily contributions to the operation.

Thank you for your interest in our Angus, SimAngus and Simmental breeding programs. We are committed to providing the highest quality of beef cattle seed stock that will have the greatest value to our customers. Looking forward to seeing you on February 28th, 2026!

Gil, Mary, Corbin, Caroline, and Catherine Cowles

Pleasant Hill Farms sale facility

9039 Russellville Road

Rockfield • KY

Pleasant Hill Farms GUARANTEE

CCI.Live

DVAuction.com

SCAN A QR CODE WITH YOUR SMART PHONE OR TABLET TO VIEW THE VIDEOS NOW!

We guarantee that all breeding cattle sold by Pleasant Hill Farms are fertile to the best of our knowledge. Each bull has passed a Breeding Soundness Evaluation. In the event of a problem, the buyer is responsible to return the bull to Pleasant Hill Farms. If the bull does not respond as a satisfactory breeder, the buyer will have the option of a satisfactory replacement (if available), or the issue of a credit equal to the bull’s purchase price minus the salvage value received for that bull. All credit is good for one year from the sale date. We simply ask that you contact us concerning any issues.

This is not a life insurance policy. We will not guarantee bulls that are run in multiple sire groups. We will not replace a dead animal if it is killed or dies for any reason. We expect normal care to be exercised toward these animals and that particularly the yearling bulls not be allowed to get too thin.

This guarantee is in addition to the Suggested Sale Terms and Conditions of the American Angus Association and the American Simmental Association, which also apply.

Bid ONLINE

Buyers unable to attend the sale may bid online with CCI or DVAuctions or may send their bids to the Field Representatives or Ringmen, the Auctioneer, Pleasant Hill Farms or any of the folks associated with the sale. Bids will be handled with the strictest of confidentiality.

Semen INTEREST IN THE BULLS

Every bull selling will be owned 100% by its new owner(s) unless documented in the footnotes or announced on sale day.

Sale day announcements and information updates on sale day will take precedent.

Hello everyone,

I want to start with a sincere thanks to each of you for your time, evaluation, and consideration of our program. Top to bottom, I am confident in saying this is as high quality and progressive of a set of cattle as we have ever marketed. The bulls have been developed in a manner where they will be ready to go to work for you, the females are from the heart of the herd and mated as if they were staying here, and the commercial heifers represent years of PHF genetics successfully working for the Green family’s operation. It has been extremely enjoyable watching this set of cattle progress; I hope you all find as much excitement in this set as we do.

None of this is possible without an army of people behind the scenes all pressing towards the same goal. Thank you to my entire family for their love and support while also challenging me to continue to improve as a son, grandson, brother, and cattleman.

Dad had the vision, Mom joined him lock step along the way, and my sisters and I are blessed to continue helping turn the vision into reality.

Our goal is that with every 365 days that pass, we are ahead of where we were the year prior: the cattle continue to get better, our relationships with each of you grow stronger, and we continue to make a positive contribution to the beef cattle business.

We are here to provide you with superior cattle and even better customer service. Please reach out to Dad or myself with any questions, and we hope to see you on February 28th in Rockfield, KY.

All the best, Corbin Cowles

Great way to kick of the 2026 sale offering with a prototypical son of our senior herd sire Musgrave No Limit! Also, a grandson of the prolific 240 donor whose impact has been felt for numerous years in our program. Top 4% RADG, Top 10% Milk, Top 25% YW, Angle, $F.

This trio of flush brothers have created as much excitement as any recently at Pleasant Hill Farms. The combination of their phenotype coupled with genomic data represent what we are striving to produce. Backed by one of the powerful generators of all time at Musgrave Angus, Lady Caroline 1715 400, these brothers would be maternal siblings to Musgrave No Limit, Musgrave Dr. Feel Good, and Musgrave Exchange. Pounds heavy, structurally sound, impressive to look at, and backed with impeccable pedigrees: you’ll drive a

miles to find bulls like these. Top 25% of the breed or better for 15 different traits.

sons of CONNEALY CRAFTSMAN

LOT 12

CONNEALY CRAFTSMAN Sire of Lots 10-12

One of the favorites around here who has continued to excel post-weaning. Thick, stout, and backed by an incredibly potent cow family. His dam’s full sister sells as Lot 107 in this sale. Top 15% RE and CEM, Top 20% DMI.

sons of MUSGRAVE AMBITION

A favorite of many visitors to the farm since last fall! Sired by the $160,000 Ellingson Hi-Range, 4705 comes as stout and impressive in shear shape as any bull you can find that offers his level of CED/BW spread. If you ever have the

featured ANGUS BULLS

5249 CONNEALY EARNAN 076E

BLACKLASS 8914 ELLINGSON BANDWAGON 1053 EA QUEEN DOLLY 1051

CONNEALY CONFIDENCE 0100

ELBANNA OF CONANGA 1209 S

1441

BLACKCAPETTE 2145

Recommended for use on heifers. Direct son of the high maternal Ellingson Profound, making him a paternal brother to many leading AI sires in the business today.

Recommended for use on heifers. One of the first EZAR Brookstone’s to hit the ground here, and this one sets a high bar. 4716’s dam, 1201, is a beautifuluddered daughter of PHF Provost. Regardless of gender, his progeny should be the kind! Top 10% Teat, $W, Top 15% CED, CEM, Top 20% BW, Milk, $M. CAB stamp.

featured ANGUS BULLS

Stretch, growth, and performance. This Rise Above son packs a punch of substance and power with the maternal backbone of the 240 donor cow as his granddam. Top 15% FL, PAP, RE, Fat, Top 20% $M, $W, Top 25% Milk.

PHF ROB ROY 5004 LOT

S A V

KOSTBADE GEORGINA 8273

A crowd favorite since he hit the weaning pen. This Rob Roy son embodies performance and function in a moderate, durable package. His dam sells as Lot 105. Top 4% DMI; Top 15% Teat; Top 20% Milk; Top 25% SC, Udder, FL.

LOT 34

bull that defines what made progeny of the

Deer Valley Growth Fund so popular. Pounds heavy, big bodied, easy fleshing, and has a great look of

Recommended for use on heifers. A genetic explosion! This Ultra son is out of a donor from the Mark Davis Family Angus herd that descends from the famed Rita lineage. Thick, stout, and pounds heavy with one of the most impressive genomic profiles you can find: 17 different EPD traits in the

25% of the breed or better!

Recommended for use on heifers. An impressive son of the breed leading RSA True Balance whose maternal granddam is the famed Poss Blueblood 6502 donor, making the dam of this bull a maternal sister to the our Poss Savage herd sire. Stout, heavy muscled, and impressive carcass genomic spread, all in a calving ease package! Top 4% HS, Top 10% CEM, Udder, $G, Top 15% Marbling, RE, $B, Top 25% $F.

featured ANGUS BULLS

for use on heifers. High maternal calving ease specialist. Pedigree predicts he should leave desirable daughters in a replacement pen.

words FROM THE NUTRITIONIST

Overview

Welcome to the Pleasant Hill Early March Madness Bull and Heifer Sale. I think you will agree that the Pleasant Hill crew has put together a powerful set of cattle for your consideration. As the consulting nutritionist for Pleasant Hill and Performance Feeds, I strive to develop optimal nutrition and management programs to match and express the genetic potential of the cattle while giving special attention to safeguarding soundness and reproductive longevity.

Nutritional Philosophy

The nutritional treatment of breeding stock from conception to breeding can have a profound effect on their lifetime potential. Nutritional influences on future health and productivity have been traced as far back as early embryonic development; a concept termed “fetal programming”. That is why we focus not only on the nutrient requirements of the cow throughout her life cycle but also the nutritional factors that affect gene expression of economically important traits in the developing calf. From conception to turnout, we focus on expressing the genetic potential of the cattle without compromising structural soundness and breeding performance.

Bull and Heifer Development

Pleasant Hill bulls and heifers have been developed in a large-paddock environment to provide abundant exercise to promote structural soundness and athleticism. Nutritionally, they were developed on high-roughage rations with particular attention given to optimal protein, energy, vitamin and trace mineral supplementation to ensure proper reproductive development and structural longevity. We think that you will agree that our nutritional and management philosophies have produced an exceptional set of bulls and heifers that are ready to go to work for you. Buy with confidence!

Allen Stateler, Ph.D.

Consulting Nutritionist

Nutrition Service Associates (NSA) Performance Feeds

402.992.6205

For all your animal nutrition needs, please contact Heath Hagan 615-655-7633 or our Home Office 615-699-5080

sons of ANTHEM

Recommended for use on heifers. A tremendous way to kick off the Simmental division of this year’s offering! 4700M is a three-quarter brother to Lot 53, out of a direct daughter of 933E herself. The right kind phenotypically with impressive genomic data! Top 4% REA, Top 10% TI, Top 15% WW, CW, YG, Marbling, API, Top 20% CE, YW, Stayability, Top 25% ADG, MCE, BF.

4715M embodies the consistency and function Anthem continues to stamp out with each progressing calf crop. Backed by a beautiful

that is a member of the

Extra growth, stout featured Anthem son out of a full sister to the multimillion dollar producing 8543U donor. Bull has been de-scurred. Top 15% Docility, Marbling, API, TI, Top 20% REA, Top 25% BW, Stayability, YG.

We have numerous Pays to Believe x Lookin Sharp females running in the pastures here at PHF, and this Anthem son is what we hope that cross continues to produce for years to come. The daughters sired by Lot 59 should be the keeping kind.

61

An incredible way to lead off the Patriot sire group. 4725M has been admired by many visitors to the farm since last summer. As stout constructed, big hipped, and sound structured as you can ask for in a purebred Simmental package. His donor dam is a direct daughter of Victoria’s Secret, and she is quickly making her way up the ranks in our ET program. One of the favorites around here; make sure he is on your list to view sale weekend. Top 15% CE; Top 25% Marbling.

LCDR PATRIOT 8K Sire of Lots 61-73

Stout from skull to tail, impressive growth on paper, and solid black to boot. 4723M’s maternal granddam was a featured pair in the 2025 PHF Spring Production Sale that found her new home in South Carolina. Top 15% WW, Top 20% YW, Top 25% TI.

Recommended for use on heifers. Another example of what Patriot does well: extra stoutness, muscle, and big genomic spread. Top 10% TI; Top 15% YW, ADG, Marbling, API; Top 20% BW, WW, MCE; Top 25% $GN.

sons of PATRIOT

Maternal strength shines through with the influence of Dream On x Sheeza Looker on the bottom side of this pedigree. Top 20% REA; Top 25% Marbling.

Natural born son of the

Recommended for use on heifers. Maternal grandson of the popular Dairy Queen 47F donor for the Steenhoek and Allen families. Top 20% REA; Top 25% BW, DMI.

featured SIMMENTAL BULLS

In our opinion, about as impressive of a purebred red herd sire prospect as you can find. This Red October son has not let off the accelerator since birth. Huge bodied, tremendous muscle shape, sound structured, and a data set that is hard to assemble. Top 10% REA; Top 20% Marbling, API, TI; Top 25% BW, YW, ADG.

bull DNA

BUY BULLS ON TARGET

The best beef starts with quality Angus genetics. Look for the Targeting the Brand™ logo to identify cattle that meet our baseline genetic recommendations.

The logo highlights registered Angus bulls with greater genetic potential to produce calves that meet the most challenging specifications of CAB. Only 1 in 4 non-parent Angus bulls meet the Targeting the Brand™ requirements.

ALL PLEASANT HILL FARMS BULLS, ANGUS, SIMMENTAL & CHAROLAIS, HAVE BEEN GENOMICALLY ENHANCED, INCREASING THE PREDICTABILITY AND ACCURACY OF THEIR EPDS. ALL EPDS ARE CURRENT AS OF JANUARY 22, 2024. ALL ANGUS EPDS WILL BE UPDATED ONLINE WEEKLY.

M&M

featured ANGUS FEMALES

The first wet No Limit daughter to sell anywhere in the land! This type of female is what we hoped we would get in No Limit daughters: beautiful teat and udder design with great milk flow, sound structured, nice sized, and equipped with a balanced yet progressive genomic profile. Sells with a bull calf at side sired by Deer Valley Diplomat, born 12/22/25.

PHF GEORGINA 8008 LOT

101

S A V BLACKCAP MAY 4136

It’s hard to find any more direct daughters of 8154 herself, and it is even tougher to part with them. However, we are giving you TWO chances to acquire a direct daughter of the legend herself! Lot 101 is sired by the famed SAV Renown, blending maternal strength from every angle in her pedigree. Sells with a heifer calf at side, born 1/23/26, sired by Penz Pinnacle 2489 (AAA# 20645850).

second installment

featured ANGUS FEMALES

PHF GEORGINA 2251 LOT

V HESSTON 2217 CHAMPION HILL GEORGINA 8754 CHAMPION HILL GEORGINA 72561

Another pair of maternal sisters featured next, starting with this four year old Whitewater daughter out of the highly-productive Georgina 8754 donor. Attractive and functional with a genomic profile that boasts nine different traits in the top 25% or better of the breed. Due to calve approximately 3/1/26 to Penz Pinnacle 2489 (AAA# 20645850).

A pedigree that has been a constant throughout the last several years in PHF sales has been the Growth Fund x 8754 combination. The brothers have been highly favored by bull buyers, and the sisters have been steady, consistent producers. Lot 104’s spring 2025 born daughter found her way to the replacement pen. Due to calve approximately 2/15/26 to either PHF Royalty 4031 (AAA# 20920283) or PHF Ratified 402 (AAA# 21054987). DNA to determine sire.

CHAMPION HILL GEORGINA 8754 Dam of Lot 103-104

The one that caught all eyes when pictures first rolled out! Member of the famed SAV Abigale cow family that is gorgeous to look at. No secret that stacking the great cowsfrom the SAV herd in one pedigree resulted in a cow such as Lot 106. Due to calve approximately 3/1/26 to Penz Pinnacle 2489 (AAA# 20645850).

Full sister to PHF Voltage 0045, the second high-selling bull of the 2021 PHF bull sale that worked successfully for RAW Cattle as well as

featured ANGUS FEMALES

PHF GEORGINA 2117 LOT

HILL EMBLYNETTE6539

Great young Dow Jones daughter out of the Lot 101 cow in this offering. Her first son she produced as a two year old was a feature of the 2025 Spring Production Sale that went to work for the RAW Cattle program. Very bright future in front of this four year old beauty! Due to calve approximately 2/15/26 to Penz Pinnacle 2489 (AAA# 20645850).

The Rain Gauge x Emblynette 8502 combination is the epitome of maternal strength. Lot 109’s last two calves have made their way to the bull sale auction block - her 2024 born son now works for VanBibber Cattle of Kentucky, and Lot 32 in this offering represents her most recent son. Due to calve approximately 2/15/26 to Penz Pinnacle 2489.

CED

An example of what we hoped the Roll Call daughters would be like: easy fleshing, soft middled, good structured, and great uddered. Just a three year old, she has her whole productive life ahead of her! Due to calve approximately 3/1/26 to either PHF Royalty 4031 (AAA# 20920283) or PHF Ratified 402 (AAA# 21054987). DNA to determine sire.

Beautiful daughter of the bull made famous at Ellingson Angus, S Powerpoint, and traces back to the famed Dixie Erica cow family. Her start to productive life has been superb, with a really nice three year old daughter in herd as well as a No Limit son that sold in the 2025 PHF Spring Production Sale and is now working for the Walther family in Indiana. Due to calve approximately 1/25/26 to Penz Pinnacle 2489 (AAA# 20645850).

Long-lasting, productive Renown daughter that has done a super job in production. Her son sells as Lot 31 in this sale. Due to calve approximately 1/25/26 to Penz Pinnacle 2489 (AAA# 20645850).

featured SIMMENTAL FEMALES

Red-headed beauty! This direct daughter of 933E has done all we could ask for as a first calf heifer. Gorgeous to look at, sound structured, and laid down to have an AI-sired sold red heifer calf coupon at her side. Invest with confidence, this one is hard to let go. Sells with a heifer calf at side, born 1/3/26, sired by GCC Night Owl 3104L (ASA# 4284092), .

MAGNETIC LADY 418M

The first Anthem daughter to sell as she enters production! 418M represents the kind of purebred Simmental females we are trying to replicate tenfold: great structured, performance, eye appeal, and progressive genomic spread. Due to calve approximately 3/31/26 to LBRS Integrity M76 (ASA# 4346832).

LCDR ANTHEM 33K Sire of Lot 114

featured SIMMENTAL FEMALES

The mother of the $42.000 PHFC United We Stand 4006M! From the timetested and proven Alley cow family, G1 takes the guess work out of the equation. Take advantage of the opportunity to own one who has already made a huge impact. Due to calve approximately 3/15/26 to LCDR Anthem 33K (ASA# 4113686).

Member of the Kashmere cow family, 112J’s dam has been working successfully in the RAW Cattle herd. Due to calve approximately 2/15/26 to Penz Pinnacle 2489 (AAA# 20645850).

Another 933E daughter, this time sired by the breed leader High Regard. Beautiful to look at and a

Pedigree royalty behind this gorgeous baldy in the prime of her life. Secret Weapon x Dream On x Sheza Fantasy N906: a Simmental enthusiast’s dream! Due to calve approximately 3/1/26 to LCDR Anthem 33K (ASA# 4113686).

We had been searching for member of the Steel Magnolia cow family to add to the donor battery here in Rockfield, and we were fortunate to locate this F809 female out of the 2025 New Direction Sale at Sloup Simmentals. Powerful, sound, productive, and as bulletproof of a pedigree as you can ask for. Additionally, F809 is a maternal sister to the popular DAF Dakota D13 who has stamped out high selling progeny from coast to coast. Take advantage of the first opportunity to acquire embryos out of this beauty sired by either of the flush brothers, Anthem or Patriot. Guaranteeing one (1) pregnancy if implant work is done by a certified embryologist.

Lots 130 - 145 consist of high quality black yearling commercial replacement heifers from Green Family Farm. These heifers have been vaccinated, de-wormed and reproductive tact scored. The heifers were born between 2/1/2025 and 3/31/2025. The Green Family are long time customers of Pleasant Hill Farms and these heifers are sired by PHF Bulls. We greatly appreciate them sharing their replacement heifers

Green Family Farm • Ronnie Green • (270) 202-1145

thank you TO OUR TEAM!

Allison Davis, Mark Davis, Josh Rollins, Easton Scott, Dwain Didloff, Morne Myburgh, Corbin Cowles `

EXPECTED PROGENY DIFFERENCE (EPD), is the prediction of how future progeny of each animal are expected to perform relative to the progeny of other animals listed in the database. EPDs are expressed in units of measure for the trait, plus or minus. Interim EPDs may appear on young animals when their performance has yet to be incorporated into the American Angus Association National Cattle Evaluation (NCE) procedures. This EPD will be preceded by an “I”, and may or may not include the animal’s own performance record for a particular trait, depending on its availability, appropriate contemporary grouping, or data edits needed for NCE.

PRODUCTION

CALVING EASE DIRECT (CED), is expressed as a difference in percentage of unassisted births, with a higher value indicating greater calving ease in first-calf heifers. It predicts the average difference in ease with which a sire’s calves will be born when he is bred to first-calf heifers.

BIRTH WEIGHT (BW), expressed in pounds, is a predictor of a sire’s ability to transmit birth weight to his progeny compared to that of other sires.

WEANING WEIGHT (WW), expressed in pounds, is a predictor of a sire’s ability to transmit weaning growth to his progeny compared to that of other sires.

YEARLING WEIGHT (YW), expressed in pounds, is a predictor of a sire’s ability to transmit yearling growth to his progeny compared to that of other sires.

CARCASS

MARBLING (MARB), is expressed as a fraction of the difference in USDA marbling score of a sire’s progeny compared to progeny of other sires.

RIBEYE AREA (RE), expressed in square inches, is a predictor of the difference in ribeye area of a sire’s progeny compared to progeny of other sires.

FAT THICKNESS (FAT), expressed in inches, is a predictor of the differences in external fat thickness at the 12th rib (as measured between the 12th and 13th ribs) of a sire’s progeny compared to progeny of other sires.

MATERNAL

MATERNAL MILK (MILK), is a predictor of a sire’s genetic merit for milk and mothering ability in his daughters compared to daughters of other sires. In other words, it is that part of a calf’s weaning weight attributed to milk and mothering ability.

COW ENERGY VALUE ($EN), expressed in dollars savings per cow er year, assesses differences in cow energy requirements as an expected dollar savings difference in daughters of sires. A larger value is more favorable when comparing two animals. Components for computing $EN savings difference include lactation energy requirements and energy costs associated with differences in mature cow size.

$VALUE INDEXES

$Value Indexes, reported in dollars per head, are multi-trait selection indexes where a higher value suggests more profit. The $Value is an estimate of how future progeny of each sire are expected to perform, on average, compared to progeny of other sires if sires were randomly mated to cows and if calves were exposed to the same environment.

MATERNAL WEANED CALF VALUE ($M), an index expressed in dollars per head, predicts profitability differences in progeny due to genetics from conception to weaning. $M is built off of a self-replacing herd model where commercial cattlemen replace 25% of their breeding females in the first generation and 20% in subsequent generations. Remaining cull females and all male progeny are sold as feeder calves. Increased selection pressure on $M aims to decrease overall mature cow size and improve foot structure and fertility while maintaining weaning weights consistent with today’s production.

WEANED CALF VALUE ($W), an index expressed in dollars per head, provides the expected difference in future progeny preweaning performance from birth to weaning. $W assumes that producers retain 20% of their female progeny for replacements and sell the rest of their cull female and male progeny as feeder calves. Over time, increased selection pressure on $W will increase weaning and maternal milk traits while also continuing to increase mature cow size.

FEEDLOT VALUE ($F), an index expressed in dollars per head, is the expected average difference in future progeny performance for post-weaning merit compared to progeny of other sires. The underlying objective assumes commercial producers will retain ownership of cattle through the feedlot phase and sell fed cattle on a carcass weight basis with no considerations of premiums or discounts for quality and yield grade.

GRID VALUE ($G), an index expressed in dollars per carcass, is the expected average difference in future progeny performance for carcass grid merit, including quality and yield grade attributes, compared to progeny of other sires.

BEEF VALUE ($B), an index expressed in dollars per carcass, facilitates simultaneous multi-trait genetic selection for feedlot and carcass merit. $B represents the expected average differences in the progeny postweaning performance and carcass value compared to progeny of other sires. This index assumes commercial producers wean all male and female progeny, retain ownership of these animals through the feedlot phase and market these animals on a quality-based carcass grid.

COMBINED VALUE ($C), an index expressed in dollars per head, includes all traits that make up both $M and $B with the objective that commercial producers will replace 20% of their breeding females per year with replacement heifers retained within their own herd. The remaining cull heifer and steer progeny are then assumed to be sent to the feedlot where the producers retain ownership of those cattle and eventually sell them on a qualitybased carcass merit grid.