Proposal to provide marketing & leasing services for Precinct Residential Project -DOVA
An Introduction
We are specialists in Property Management for the Auckland region. We have a proven reputation for providing a high standard of reliable, consistent and efficient care for your property investment(s). Our goal is to partner with you to protect and grow your return.
We provide a nationally award-winning service, and take a personal approach to our clients – led by our hands-on Senior Leadership team and our experienced Property Managers.
Our Agency was founded in Mount Albert in 1991. Located prominently on the corner of Mount Albert and New North Roads in the Mount Albert Town Centre. This office is complemented by our head office now based in Parnell. We offer a 24-hour service line to our tenants, as well as managing payments and providing monthly reporting and comprehensive inspection services.
Goodwins are a voluntary member of New Zealand's Real Estate Institute.
Key Personnel
Founded by Ashley Goodwin, we have specialised in Auckland property management for over 30 years.
Catherine and Brendan Goodwin are the fourth generation of their family to become actively involved in Auckland’s Real Estate market. They are both immensely proud to uphold the Goodwin family’s commitment to the industry. Aleina joined the business in 2017, bringing a wealth of international property expertise, and Vicki is a long-standing member of staff who has unparalleled experience in property management.
When you choose Goodwins, you are choosing a dedicated team who take pride in their work and are personally invested in the success of your property’s management.
Ashley Goodwin AREINZ
FOUNDER & DIRECTOR
With over 50 years in the industry, Ashley definitely has real estate in his blood. He has proven credentials in the Auckland property world, with his vast experience in real estate sales, rentals and management. Under Ashley’s influential leadership, Goodwins had built a high-profile sales presence in the Mt Albert, Mt Eden, Pt Chevalier, Avondale and Sandringham markets. Ashley’s astute understanding of property dynamics and his experience through numerous different real estate cycles makes his knowledge invaluable.
Catherine Goodwin LLB AREINZ CHIEF OPERATING OFFICER & DIRECTOR
After leaving her career as a London-based solicitor, Catherine ignited her passion for Real Estate in 2005, returning home to join the Goodwin’s family-owned and independently operated Real Estate Agency. Catherine started from the ground up, first accepting a role as a Property Manager. Learning the ropes and displaying her clear talent for leadership and advocacy, Catherine was promoted into an Operations Management role, then appointed as General Manager before becoming Managing Director in November 2018. Catherine has overseen the company’s re-brand and, the launch of Goodwins into previously untapped sectors of Auckland’s Rental market.
Vicki Carrington
HEAD OF RESIDENTIAL PROPERTY MANAGEMENT
Vicki joined Goodwins in May 2010, following 12 years in senior management roles for Vodafone. During this time she worked in all facets of business development in business and corporate sales, as a consultant, and overseeing a team of sales reps. Vicki also spent time as Operations Manager and Group Retail Manager overseeing four retail sites and the day-to-day running of stores. This has given her substantial experience and knowledge and provided her with the expertise and skills necessary to understand people and any issues that arise from working in the property industry. Vicki is a very highly regarded, hands-on actively supporting Goodwins’ ‘front-line’ Team.
Brendan Goodwin BA. LLB
CHIEF GROWTH OFFICER & LEAD SALESPERSON
Brendan joined the Goodwins family business in 2017 to work alongside his father Ashley as Director and sister Catherine as Managing Director. With years of experience in commercial property law in NZ, Australia, and the UK, followed by a commercial real estate sales and leasing career in Australia, Brendan’s skills have complemented and bolstered Goodwins’ leadership team. Since joining the family business, he has built a reputation as the top Business Development Manager agent in Auckland, winning the REINZ Business Development Manager of the Year, nationally, in 2019 & 2020. Brendan’s passion for building enduring relationships and broad networks has paid dividends for his clients.
Aleina Goodwin
CHIEF OPERATING OFFICER & HR MANAGER
A seasoned property professional with 19 years of experience in the industry. Starting her career at the young age of 20 with a Venue Management company in Melbourne, Aleina quickly progressed through various roles, from an administrator to account management and eventually commercial property management. After eight years of dedicated service, she earned herself a managerial position within the company. Aleina’s thirst for knowledge and experience led her to join her family’s real estate business in Melbourne’s CBD. She honed her skills in Residential Sales, Property Management, Commercial Property Management, Marketing, Trust accounting, and all aspects of the business.
Goodwins’ Core Values set an ethical benchmark for the team, and ensures our growing team works in harmony, sharing information, supporting one another and collectively delivering the best service possible to homeowners, and tenants.
As market-leaders in the property industry, Goodwins ensure our landlordclients a competitive advantage and the full support of a specialised team focused on achieving each client’s vision for success.
16 February 2026
Jeff Davidson Colliers
Carrick Place, Dominion Road & Valley Road, Mt Eden
Dear Jeff
Thank you for engaging Goodwins to provide current market rental assessments for the properties
For your convenience, we have also included a our full management service proposal, it would indeed be our privilege to act as full-service property managers.
We also extend an offer to assist with additional taskbased support — such as conducting initial property inspections and leveraging Goodwins’ leading-edge AI technology to produce 360-degree virtual tours, documenting each property’s condition. This will be especially valuable given these homes are all brand-new
We summarise as follows:
Zoned Schools for this Property
PRIMARY SCHOOL
Mt Eden Normal School
INTERMEDIATE/COLLEGE
Kowhai Intermediate
Auckland Grammar School
Auckland Girls Grammar School
Mt Albert Grammar School
Review of Proposed Rents
The writer’s review of the previous 6-month’s lodged bonds, comparable listings currently for rent, aside an internal review of properties currently managed by Goodwins’ in close-residing neighbourhoods, supports that your proposed rents are assessed within range of achievable.
Market rent in Mt Eden (Auckland) **
Please refer below tables for average rental values across the Area:
01 July – 31 December 2025
Current Relevant Listed Properties for Rent
There are currently 4, Studios asking a weekly rent ranging from $330 to $500 per week.
There are currently 30, 1 bedrooms asking a weekly rent ranging from $500 to $595 per week.
There are currently 15, 2 bedrooms advertised with an asking rent ranging from $515 to $750 per week.
There is currently 1, 2 bedroom, 2 bathroom property advertised with an asking rent of $750 per week.
There are currently 14, 3 bedroom properties advertised with an asking rent ranging from $720 to $1895 per week.
Jeff Davidson Colliers
A few of the features!
• Ducted extract system from kitchen, scullery, bathroom and laundry to apartment exterior
• Individual water meters to each apartment
• High speed fibre internet connection to each apartment
• Individual electricity meter to all apartments
• Hot water cylinders contained within all individual apartments
• Reverse cycle air-conditioning unit located in living area External condensers located on balcony or basement
• Mechanical air supply system to living, media and bedrooms
• Provisioned EV charging ring infrastructure in the car park, extensions to individual car parks at purchaser's cost
• Smart card access to foyer entry door
• Video intercom between main pedestrian street entrance and designated apartment mobile phones, with remote foyer door release
• License plate recognition entry
• Recorded 24-hour digital video surveillance to car park entrance and pedestrian street entrance
• Keylock entry
• Provided in basement - 1 bike park per apartment
•Located in the amazing Mt Eden area, offering excellent city fringe living
•Easy access to public transport (buses) and major motorway routes for seamless commutes
•Proximity to green spaces, walking paths, restaurants, cafes, and bars
•Vibrant and diverse lifestyle options
•Highly desirable location for city commuters, nature enthusiasts, and food lovers
• Highly sought after area for schooling
As always, we welcome the opportunity to provide any further detail or assistance you may need at this time. Please don’t hesitate to reach out if you'd like to discuss next steps, or if you'd like us to begin preparing marketing materials and setting timelines.
Yours sincerely,
Goodwin Realty Limited Licenced (REAA 2008) MREINZ
Vicki Carrington
HEAD OF RESIDENTIAL PROPERTY MANAGEMENT
M: 021 278 7766 vicki@goodwins.co.nz
Goodwins' Terms of OfferFull Management Services
Goodwins’ standard schedule of management fees is as follows:
“The Agent is hereby authorised to deduct from the rents collected on behalf of the Owner, the following fees:
a. Management fee of 8.5 % + GST on all monies received from the tenant, including rent, recovery of water and utilities. (“Management Fee”).
b. Routine Property inspections at $60.00 + GST per inspection.
c. Letting fee of one (1) week’s rent + GST payable to the Agent upon securing the first, and every subsequent tenancy.
d. Re-advertising contribution $89.00 +GST.
e. Consolidated Statement (End of Year Financial Statement prepared by the Agent’s Trust Accountant) $17.39 +GST.
f. Account Administration fee of 8.5 % + GST calculated on the value of invoice for Goodwins to pay all invoices from rents collected.
It is acknowledged that the opportunity to be appointed your exclusive managing agents – presents a very exciting opportunity. It would also be our hope that this appointment becomes the foundation of many future dealings.
For that reason, we offer the following concessions:
a. A reduced Management fee of 7.70 % + GST on all monies received from the tenant, including rent, recovery of water and utilities. (“Management Fee”).
b. A reduced Routine Property inspection fee $40.00 + GST per inspection.
c. To waive completely our re-advertising contribution.
d. A reduced account administration fee of 5.00%+ GST calculated on the value of invoice for Goodwins to pay all invoices from rents collected.
Further, Goodwins makes offer to pay full marketing costs incurred in the placement of tenants. For your properties these will include:
1. A professional photo shoot of building.
2. Upload to https://www.trademe.co.nz/ proper ty - Premium Listed for 3 weeks, and featured until rented.
Upload to www.realestate.co.nz, https://www. oneroof.co.nz/houses-for-rent, and our own optimised www.goodwins.co.nz.
3. Install of a professionally erected For Rent signboard (where permitted).
4. The properties highlight across our team of proper ty and business development managers, an extensive database of relocation agents, and other related databases.
5. Our extended marketing service, which we will also offer to include at a reduced 50% contribution, includes our shoot of an interactive virtual reality tour. Your proper ty will effortlessly be viewed by people from all over Auckland, New Zealand, and abroad. It allows potential tenants to actively navigate their way around the property via a 360-degree virtual reality tour. Thereby, increasing the number of applicants that can view the property, and ultimately provides a larger scope for us to find your ideal tenant faster.
We were the first residential property management company in Auckland to incorporate virtual reality tours as a standard component of our marketing campaigns.
We have attached link to an unfurnished Virtual Reality Tour of an unfurnished apartment at the International: https://my.matterport.com/ show/?m=uxyzGGdAxSR&ts=1
Management Services
1.QUALIFYING TENANTS
We complete extensive national and international credit checks. Current and prior landlord references are vetted and recorded, and/or we review evidence of home ownership if prospect tenant is not currently a tenant. Employment references are vetted by speaking with appropriate line-manager/HR department.
We will make a recommendation as to whether we believe the prospective tenant is able to meet all the obligations under its tenancy agreement or, provide commentary on which prospective tenant we think is most desirable where there are several suitable candidates. Of course, and without exception we will engage with you throughout the tenant qualification phase and seek your instructions.
2.FINANCIAL MANAGEMENT
Using the latest software programs, we are equipped to ensure your financial requirements are handled efficiently and precisely. Goodwins assures this service by implementing the following accounting practices:
—We will monitor your tenant’s rental payment and apply a zero tolerance to rental arrears.
—Rental income will be electronically remitted to your nominated account. Subsequently, we will supply a financial report detailing the income and expenditure activity for the previous month.
—A comprehensive end of financial year statement summarising all rental income and applicable deductions will be issued.
3.MANAGEMENT SERVICES
In order to ensure your home is well maintained, Goodwins offers a service which thoroughly covers all bases. These include:
—Conducting a comprehensive ingoing inspection report, which will include an inventory compiled and agreed upon with your specific detail.
—A routine inspection will be conducted one month from the commencement of your tenant’s tenancy agreement, this is to ensure your property is being well kept. A report will be compiled and submitted to you for your records. If any maintenance issue or problems are detected, we will see that the necessary course of action is taken with your approval.
—If your tenant requests housekeeping with linen change and or clean, we will liaise with our contractors to organise the service, attend the site if required to allow access and invoice the tenant directly for the service.
—Once your tenant's lease has come to an end, we will conduct an outgoing inspection report. We will use the ingoing and routine inspection and inventory reports as comparatives to ensure the property has been left the same as when the tenancy commenced. If we find any damage and/or omitted furnishings we will instigate the required proceedings.
4.COMPLIANCE AND ACCOUNTABILITY
Licensed pursuant to the Real Estate Agents Act 2008, and voluntary members of the Real Estate Institute of New Zealand. All funds received are deposited to a Non-Interest Bearing Trust Account, which is independently audited.
5.MAINTENANCE & SUBCONTRACTORS
Such is the importance of quality control and supervision of maintenance, Goodwins is dedicated to obtain competitive quotations and ensure work is carried out in a professional manner.
Goodwins utilise the services of regular, experienced and qualified subcontractors who are on call to us 24 hours a day. A number of subcontractors have been associated with our company for in excess of 10 years, which means you also benefit from prompt, expert service and competitive prices.
All have had their credentials and qualifications checked, are GST registered, have an appropriate level of public liability insurance, and required health and safety certificates. We confirm it is not uncommon, and we will be happy to engage preferred trade personnel to undertake repairs and maintenance services (as appropriate).
Note: Our standard form of Management Agreement allows provision that the client nominate a dollar value above which, no works are undertaken prior to notification and approval.
6.FACILITIES MANAGEMENT
In order to ensure your properties’ facilities are well maintained Goodwins offers a service that thoroughly covers all basis.
If the property is subject to Body Corporate rules, we will monitor the performance of the Tenant in regard to the Tenant’s compliance with the Body Corporate rules and notify the Owner and/or the Body Corporate immediately should the tenant be in breach.
7.SYSTEM REPORTS
We have installed some of the most comprehensive property management systems and software available in New Zealand. All of our employees have a desktop network monitor & iPhone at their disposal and major features of our systems are:
—Information is easily accessible at all times. At the touch of a key we can provide you with the following information relating to your property:
-Funds held on your behalf.
-Which Tenants have paid rental amounts and outgoings.
-A detailed analysis of a Tenant’s current account.
-History of payments by Tenants.
—Tenant data (i.e. relative dates, review method and outgoings scenario).
—The system readily identifies arrears and vacancies as required.
—Your monthly statement can be produced in either detailed or summarised form.
— Our rental and expenditure statements will assist in the preparation of end of month and year financial documents.
—Statements can be forwarded to you or your Financial Adviser.
Marketing Strategy
At Goodwins we do not take a 'one size fits all' approach to marketing. We do however, have a fundamental set of principles and processes we work through that guarantees the best result.
The Process
1. Understanding our clients requirements
2 . Understanding the property
3. Identifying our target market
4. Presenting the property to the highest standard
5. Creating the marketing assets.
—Copy-writing
We use a dedicated in-house resource that is trained to write copy in a style that is proven to be most effective.
— Photography
We insist that a full set of high quality professional photographs be taken of the property.
—Floorplans
To scale drawings are often helpful for any prospective tenant to review.
—Virtual tours
Goodwins offers cutting-edge virtual technology, allowing potential tenants to truly immerse themselves in and experience your property. It can be viewed by people from all over New Zealand and around the globe, widening the reach of your property to those relocating around or to Auckland. Our tours can be viewed from the comfort of a desktop, iPad or smartphone. This technology is key to securing international bookings.
— Video walk-through
This style of video showcases the property and provides narrative to communicate key features and benefits.
6. Developing a unique marketing plan
7. Campaign activation and execution
8. Measurement and optimisation
The Marketing Mix
The core essentials
Signboards
We recommend an on-site signboard be installed (where possible) to provide local awareness, generate direct enquiries and allow prospective tenants to quickly understand key information.
Real Estate Websites
Every property listing is advertised on trademe.co.nz, realestate.co.nz, oneroof.co.nz and our own optimised website goodwins.co.nz. We also use paid methods to increase listing exposure when appropriate. A suite of additional property sites are always considered if relevant for the property.
Advertising Collateral
We create high quality property brochures and promotional flyers to ensure prospects have print material to reference that includes all key information.
Email Marketing – Tenant Database
Goodwins maintain an active database of tenants with their requirements. We send regular targeted emails to ensure tenants are aware of new properties as soon as they are listed.
The Goodwins Network
As an established Real Estate business working exclusively in Auckland, and lead by a Principal Agent with nigh-on 50 years of real estate experience you can be assured of our extensive network. We have built lasting relationships over this period which means we are well connected and informed.
Direct Canvassing
This will involve our team mining our database to generate potential interest, complete direct mail drops, follow up all enquiry and actively engage with prospects to create interest in the property.
Additional activity
We also consider a number of activities to increase exposure and reach more prospective tenants.
Digital Advertising
Online publications like Stuff.co.nz, nzherald.co.nz and using the Google Display Network will significantly increase reach to potential tenants that are not necessarily active in the market.
Social Advertising
This would typically involve posting a property listing on our Facebook page with "boosting" to reach our immediate following and wider community. We can also run advertising to reach highly targeted groups in Auckland based on geo-location and specific audience demographics.
Print Media
This may include a mix of local Auckland newspaper, magazine or community publications.
Direct Brochure Mailout
A mailout may be undertaken to directly target desirable prospects, such as service industry operators, corporate tenants or specialised tenants for which the property is well-suited.
Re-marketing
We have the capability to deliver online remarketing campaigns to visitors of the Goodwins website that have specifically visited a property page.
Company Profile
Goodwin Realty Limited, trading as Goodwins, is a licenced real estate agency (Licensee Number: 10022163). Incorporated in 1991 from the Mt. Albert Real Estate office of its Director, Ashley M. Goodwin, Goodwins remains a privately owned and operated family business.
COMPANY NUMBER 354402
COMPANY STATUS — REGISTERED
ENTITY TYPE — NZ LIMITED COMPANY
REGISTERED OFFICE —
112 PARNELL RD, PARNELL, AUCKLAND 1052
DIRECTORS —
ASHLEY MICHAEL GOODWIN
CATHERINE JUDITH ANNE GOODWIN
Goodwins is recognised as a market leader in the service of leasing and managing investment property across the length and breadth of Auckland. On behalf of its’ valued clients, Goodwins manages a portfolio of value well in excess of $1,250,000,000.
We are pleased to share with prospective clients that we recently achieved a category win at the REINZ National Awards for 2023 and 2021, and, 3 category wins at the REINZ National Awards for 2020. This is in follow-up to consecutive 2018 and 2019 category-wins by Brendan Goodwin (RPM Business Development). Brendan achieved to also win LPMA Business Development Manager 2019, and Goodwins Team was a Finalist to LPMA Agency of the Year, 2019. A finalist nomination for Property Manager of the Year in 2018; National finalist trophy at the LPMA Awards of Excellence 2018; Both a category-win and, 3 finalist nominations at REINZ Awards 2017; national-finalist trophy at the Leading Property Managers of NZ 2016’s Awards of Excellence; a national title in 2015; and both “Agency of The Year 2014”, and “Excellence in Business Development Award 2014”.
This is aside consecutive national awards across the NZ Real Estate Institute "Agency of the Year Awards of Excellence" 2009-2014. These National Awards are hard-fought, and to win is testament to a Team committed to Delivering Excellence. Please be assured that we share this news not to 'boast', but to give clients comfort in their decision-making! Auckland is currently awash with unlicensed operators.
Despite the de-regulation of New Zealand's property management industry in 2008, we remain a Licenced Agency operating a non-interest bearing trust account which is regularly audited. Owner or Tenant, our client's money is safe. All funds are transferred electronically, and clients similarly receive our quarterly property inspections, digitally. Of particular value to our clients that travel often, or, are based permanently abroad is our secure client log-in that allows you to review archived financial statements and inspections online, at your convenience.